WE DO AD BUYING, BETTER.
WHY “MEDIUM”?
Our name MEDIUM is an homage to the fact that media and advertising has become incredibly complicated and fragmented over the last several years. It used to be broadcast TV, cable and radio – now it’s multiple platforms on an array of devices.
Today, a good ad buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them.
AWARDS
MEDIUM BUYING WON FOUR 2024 REED AWARD AND ONE 2024 POLLIE AWARD.
Medium Buying, along with Republican firms Content Creative Media and Deep Root Analytics, won the Reed and Pollie Awards for our work on Virginia State Del. Kim Taylor’s successful campaign in VA HD-82 and our efforts in placing Taylor’s impactful ad “The Truth”:
REED AWARDS
Media Buying > Most Innovative or Layered Media-Mix
OTT & CTV > Best OTT/CTV Ad for a Political Campaign
Digital – Advertising & Targeting > Best Use of OTT – Connected TV
Digital – Advertising & Targeting > Best Use of Online Targeting for State Legislative Campaign
POLLIE AWARD
Television > Candidate Division – Best Use of Targeting
In one of the closest and most hard-fought political races in the country in 2023, Taylor beat Democrat Kimberly Pope Adams by just 53 votes! Following the election, Deep Root Analytics published a case study detailing Taylor’s effective campaign strategy which you can find in this bookl
AWARDS
MEDIUM BUYING WON TWO 2023 POLLIE AWARDS, OUR FIRM’S FIRST EVER POLLIE WINS.
Medium Buying won in the Overall: Best Radio Campaign – Republican and Radio: Best Use of Negative or Contrast categories. Both entries were for media buys placed for third-party group Protecting Americans Project Action Fund (PAPAF) in Iowa during the 2022 election.
PAPAF is a conservative group established with the objective of electing enforce-the-law candidates as local district attorneys and prosecutors. PAPAF invested in more than a dozen competitive races across the country, helping to flip five Democratic-held seats and defend several others. Two of the races that PAPAF targeted were in Iowa: the Scott County Attorney (Davenport area) and Woodbury County Attorney (Sioux City area) seats.
The Pollie Awards contest is held annually by the American Association of Political Consultants. It is among the most prized and sought-after awards events in the political communications and public affairs industries.
AWARDS
Medium Buying won the 2021 Reed Award for “Best Political Firm Branding” in the Business & Professional Development category.
Named after Campaigns & Elections founder Stanley Foster Reed, the Reed Awards recognize excellence in political campaigning, campaign management, political consulting and political design.
The Medium Buying Twitter account has become a must-follow source for: 1) breaking political ad news, 2) insights into the complicated and increasingly fragmented world of advertising , and 3) other things we find interesting and/or funny .
During the 2020 cycle, the Medium Buying Twitter account broke more political ad news than NEWS ORGANIZATIONS. It was very often the first to share that presidential candidates and third-party groups were going up on air, or were canceling their spending. Medium Buying was also routinely the first to share the actual ads that campaigns were airing.
All told, the Medium Buying Twitter account had more than 35.4 million impressions in 2020. It ended the year with more than 21,000 followers which have all been collected organically (no advertising money spent to acquire).
NEW MEDIA LANDSCAPE
HOW DO CAMPAIGNS REACH TV HOUSEHOLDS THAT DON’T SUBSCRIBE TO CABLE OR USE BROADCAST TV?
While broadcast, cable and satellite TV reach millions of Americans every day, voters are increasingly accessing video content (movies, scripted shows, as well as live news and sports) via non-traditional media formats. Campaigns need to reach voters where they are consuming content.
Here is a breakdown to help you understand the fragmented TV landscape:
Connected TV (CTV) simply refers to a television set that is connected to the Internet. CTV includes smart TV’s, as well as home entertainment devices like Apple TV, Roku and Amazon Fire, plus gaming consoles like Xbox and PlayStation. Many TV households with CTV have access to traditional media formats, too.
Over the top (OTT) refers to content providers that distribute media via the Internet. This is done via a Connected TV device. The first thing that comes to mind for most people is probably Disney+, HBO Max, Netflix and Amazon Prime Video. These are subscription on demand (SOD) services. They are popular, but some don’t offer advertising opportunities for campaigns. There are some – including Hulu and Peacock – that do.
Virtual multichannel video programming distributor (vMVPD) refers to a subset of OTT services that provide multiple TV channels through the Internet. They are often marketed as “skinny bundle” products (less channels and less expensive than traditional cable). Examples include AT&T TV Now, FuboTV, Hulu with Live TV, SlingTV and YouTube TV. All of these services have advertising opportunities for campaigns.
In addition, most traditional cable providers (as well as non-traditional providers) offer video on demand (VOD) services. Advertising can be sold into VOD.
OUR SERVICES
MEDIA PLANNING
It’s a complicated media landscape. Viewers and listeners have a ton of preferences and choices. That’s ok. It’s our job to ensure that your campaign message reaches them wherever they are.
NO TWO CAMPAIGNS ARE ALIKE.
Each one needs a unique media analysis and plan that thoroughly considers resources, possibilities and goals. We’re well-versed and experienced in developing and implementing paid media strategies. That’s what we’ll deliver for your campaign.
MEDIA BUYING
Media buying isn’t celebrated work, but it is hard work that our team takes extremely seriously. Paid media is often the largest single expenditure a campaign will make (that’s because paid media can dramatically shape the outcome of a campaign).
WE’LL GET THE MOST OUT OF EVERY DOLLAR YOU SPEND BY NEGOTIATING THE LOWEST POSSIBLE RATE, EVERY SINGLE TIME.
We partner with data analytics firms like Deep Root to optimize media buys.
COMPETITIVE TRACKING
Rarely is a political or public affairs campaign operating in a vacuum. You need to know what your opponents and allies are spending on paid media – and when and where messages are being delivered. This information will almost certainly impact the decisions your campaign makes.
IT’S CRITICALLY IMPORTANT THAT YOU HAVE TIMELY AND ACCURATE COMPETITIVE INTELLIGENCE.
Our team will constantly monitor the playing field so you have real-time access. We provide our clients with a suite of tools called SMART COMPETITIVE to help track and visualize the flow of competitive information.
MEDIA OPTIMIZATION CASE STUDY
2023 VIRGINIA HOUSE DISTRICT 82 CAMPAIGN
In 2023, Medium Buying worked with Deep Root Analytics, JLK Political and Content Creative Media on Virginia State Del. Kim Taylor’s successful campaign in VA HD-82.
In one of the closest and most hard-fought political races in the country, Taylor beat Democrat Kimberly Pope Adams by just 53 votes. Following the election, Deep Root Analytics published a case study detailing Taylor’s effective campaign strategy.
M E M O R A N D U M
From: Deep Root Analytics
To: Interested Parties
Subject: Virginia House District 82 After Action Report
In Virginia’s 2023 state legislative elections, Deep Root partnered with JLK Political, Content Creative Media, and Medium Buying to build a winning strategy for Virginia’s 82nd State House District in which the Republican incumbent candidate won with a margin of 78 votes less than three-tenths of a percent over her Democratic challenger.
This strategy involved effective targeting, audience activations, strategic media placement, and message discipline.
V A H D - 8 2 D i s t r i c t P r o f i l e
Virginia’s 82nd State House District encompasses Petersburg City, Dinwiddie County, Prince George County, and Surry County making up a total of roughly 64,000 registered voters in the district.
Gov Glenn Youngkin won this district by 2% in his 2021 victory. The latest data modeling conducted by Deep Root Analytics showed Democrats enjoying a 16-point advantage in party preference and a 14-point advantage in net ballot projections.
Looking at party framework, the district is composed of 38% Democratic-leaning voters, 32% Republican-leaning voters, and 29% Independent-leaning voters.
Republican incumbent Del Kim Taylor was first elected in the 2021 election and was facing a tough re-elect fight in 2023. Taylor faced off against Democrat Kimberly Pope Adams, a former auditor with the Virginia Department of the Treasury.
S t r a t e g i c A u d i e n c e B u i l d i n g
In order to successfully build a plan for Taylor’s campaign, the team engaged with Deep Root Analytics to build a set of four custom audiences that would be used for targeted communications with voters in the district.
Those audiences included:
• G O P L i k e l y V o t e r s : 1 4 , 7 3 1 V o t e r s
o 65% over the age of 55
o 58% Male
o 74% Rural
• S w i n g W o m e n L i k e l y V
V o t e r s
o 60% under the age of 34
o 90% Single
o 55% within Independent Party Frameworks
o 56% over the age of 45
o 63% Female
o 86% Single
• S w i n g L i k e l y V o t e r s : 1 5 , 4 1 6 V o t e r s
o 61% under the age of 34
o 62% Male
Together, these audiences would build the foundation for Kim Taylor’s path to victory in HD-82 and allow the campaign’s team to strategically target these subsets of the electorate with specific messaging campaigns to get Taylor’s message out to voters, as well as respond and contain attacks leveled from the opposition.
T h e I s s u e o f A b o r t i o n & R e s p o n s e
As we have seen since the Supreme Court’s Dobbs decision, Democrats have attempted to leverage the issue of abortion to own the message of the day in a campaign cycle and ride that wave to electoral victories. Republican candidates in Virginia faced an onslaught of this messaging push from their Democratic opponents and other outside organizations.
In the 82nd State House District, the Adams campaign went up on television on September 12 with an ad entitled “Tricked Women ” The message from the ad was:
I'mKimberlyPopeAdams,candidatefordelegateandIsponsoredthisad.IfRepublicanslikeKimTaylor havetheirway, Virginiawillbethenextstatetopassanextremeabortionban.Herfamilyranandfundeda crisispregnancycentertrickingwomenintocarryingnon-viablepregnancies.Anabortionbanwouldhurtso manymore;puttingwomenanddoctorsinjailandevencoulddenycareto10-year-oldrapevictims.We cannotallowKimTaylortobanabortioninVirginia.
The Taylor campaign was quick to respond and not let this erroneous attack from the opposition go unanswered. By September 14th, the Taylor campaign was up on broadcast with an ad entitled “Personal Issue” which featured Kim Taylor speaking directly to voters in the district in response to Adams’ attack The message from the ad was:
You'veprobablyseentheads.TheonestryingtomakeyoubelieveI'msomekindofradicalonabortion.The truth myopponentsupportsextremeabortionlaws;includingallowingabortionupuntiltheverymoment ofbirth.That'sjustwrong.Iempathizewiththewomenafraidforthefutureoftheirreproductivehealth. Virginiansrejectextremepositionsonbothsidesofthispersonalissue.I'mKimTaylor,candidatefor delegateandIsponsoredthisadbecauseit'simportant,youknow,whereIstand.
Using Deep Root’s media analytics tools, the campaign’s media team at Content Creative Media and Medium Buying were able to target Taylor’s response ad directly toward the Swing, Swing Women, and Persuadable Left Leaning Voters audiences three groups of voters who are more prone to be moved in the election by the issue of abortion.
On broadcast and cable mediums, the team was able to identify specific programming that these audiences were most likely to be watching and captured tens of thousands of impressions among these audiences to ensure the response resonated within the most vital sections of the electorate.
On digital and OTT/CTV mediums, the team directly targeted voters from these three critical audiences to precisely and effectively deliver Taylor’s message to our target voters.
With Kim Taylor’s to-camera response, which displayed for voters the care and compassion that she has around the issue of abortion, paired with the campaign’s quick response, precise targeting, and strategic media placement the team was able to contain the abortion attack ad levied by the Adams’ campaign and reset the playing field back to a position where Taylor was in control of the messaging for the remainder of the election.
Adams let her abortion attack ad run through October 2nd . Taylor let her response ad run through October 18th to continue to let the message sink in that the opposition was not direct with voters in their attack.
From that point, Taylor led the way on messaging by hitting on issues that were impactful for the everyday lives of the residents of the district Bidenomics, increasing taxes, crime, and broadband access.
The Taylor campaign team re-focused their efforts on messages they knew voters would back them up on and expanded their targeting to include the GOP Likely Voters audiences This drove home the message that this election was a choice between an effective legislator, focused on delivering results for the families and voters of the district, or a cookie-cutter Democrat who would hold the party line at all costs.
Elections come down to controlling the narrative and turning out your voters two things that the Taylor campaign was able to perform so successfully that they could overcome a D+16 disadvantage and pull off a historic victory.
MEDIA OPTIMIZATION CASE STUDY
2020 MONTANA GUBERNATORIAL CAMPAIGN
In 2020, Medium Buying worked with Deep Root on Greg Gianforte’s successful campaign for governor of Montana.
Using DRA’s custom target ratings, Medium Buying placed more than $3.9 million in TV advertising across Montana’s broadcast markets and cable zones.
RACE: MONTANA GUBERNATORIAL CAMPAIGN
CLIENT: GREG FOR MONTANA
We analyzed:
10 TARGET AUDIENCES
AUDIENCE RATINGS DATA was matched into
10 93 different
3
We tracked
5 &
DAYS of ad occurrence data from CMAG
100B ROWS of TV VIEWERSHIP DATA 10M ROWS of AD OCCURRENCE DATA 100M ROWS of EARNED MEDIA DATA
We displayed our integrated data sets across
11 INTERACTIVE DASHBOARDS
We used these data and reports to optimize
28 102,813 146,074 90.8M 66.1M CREATIVES
17 69,886 GROSS RATINGS POINTS and 115,622 GROSS RATINGS POINTS and across CREATIVES
that equaled IMPRESSIONS IMPRESSIONS
$3.1M BROADCAST TV SPENDING CABLE TV SPENDING
3 MONTHS of cumulative set top box television viewing data, generating custom target ratings across 5 MEDIA MARKETS from our expansive data warehouse which houses: $3.9M $443K 6,170
10 DIFFERENT REPORTS OF TELEVISION SPENDING on behalf of our clients, including: $464K $393K in EFFICIENCY in EXTRA TARGETED RATINGS POINTS and matched them into &
ADDRESSABLE TV SPENDING
Deep Root provided a 14% media optimization lift for your TV advertising resulting in:
CLIENT LIST
PRESIDENT
Rand Paul – America’s Liberty PAC
Mike Huckabee –Pursuing America’s Greatness
SENATE
Sen. Jim Banks (IN) – Club for Growth Action
Sen. Ted Budd (NC) – Club for Growth Action
Sen. Deb Fischer (NE)
Sen. Lindsey Graham (SC)
Sen. Ron Johnson (WI)
Sen. Kelly Loeffler (GA)
Sen. Rand Paul (KY) – America’s Liberty PAC
Sen. Bernie Moreno (OH) – Club for Growth Action, Win It Back PAC
Sen. Marywayne Mullin –Defend Us PAC and Oklahoma First
Sen. Mike Rounds (SD)
Sen. Tim Scott (SC) –Opportunity Matters Fund
Sen. Tim Sheehy (MT) – Club for Growth Action, School Freedom Fund
Sen. John Thune (SD)
Sen. Roger Wicker (MS)
National Republican Senate Committee (NRSC) Club for Growth Action
Win It Back PAC
School Freedom Fund
GOVERNOR
Gov. Brian Kemp (GA)
Gov. Brad Little (ID)
Gov. Greg Gianforte (MT)
Gov. Henry McMaster (SC) – Palmetto PAC
Gov. Patrick Morrisey (WV) –Club for Growth Action and Black Bear PAC
Gov. Kristi Noem (SD)
Gov. Kim Reynolds (IA) – Empower Iowa Fund
Gov. Sarah Huckabee Sanders (AR)
Gov. Glenn Youngkin (VA) –Opportunity Matters Fund
STATEWIDE
Lt. Gov. Geoff Duncan (GA) – Hometown Freedom Action Network
Lt. Gov. Matt Pinnell (OK)
Lt. Gov. Winsome Sears (VA) –Opportunity Matters Fund
Attorney General Brenna Bird (IA)
Attorney General Chris Carr (GA) – Peachtree Values and Georgians First Leadership Committee
Attorney General Gentner Drummond (OK)
Attorney General Mike Hunter (OK)
Attorney General Raúl Labrador (ID) –Club for Growth Action
Attorney General Patrick Morrisey (WV)
Attorney General Sean Reyes (UT)
Attorney General Leslie Rutledge (AR)
Attorney General Dave Sunday (PA)
Secretary of State Scott Schwab (KS)
Secretary of State Mac Warner (WV)
Treasurer Stacy Garrity (PA)
Treasurer Randy McDaniel (OK)
Treasurer David McRae (MS)
Treasurer Mark Metcalf (KY)
Agriculture Commissioner Wilton Simpson (FL) –
Republican State Leadership Committee
Insurance Commissioner John King (GA)
Insurance Commissioner Glen Mulready (OK)
Insurance Commissioner Vicki Schmidt (KS)
Labor Commissioner Leslie Osborn (OK)
Superintendent of Public Instruction Joy Hofmeister (OK)
Superintendent of Public Instruction Ryan Walters (OK) – People for Opportunity
Superintendent of Education Ellen Weaver (SC) – School Freedom Fund
Corporation Commissioner Brian Bingman (OK)
Corporation Commissioner Kim David (OK)
Corporation Commissioner Todd Hiett (OK)
Nebraska State Board of Education
Member Lisa Schonhoff
Republican Attorneys General Association (RAGA)
JUDICIAL & LOCAL
Oklahoma Supreme Court Retention (No to Retain Yvonne Kauger) – People for Opportunity
Supreme Court Justice Kevin Brobson (PA)
Supreme Court Justice Josiah Coleman (MS)
Supreme Court Justice Bob Conley (KY)
Supreme Court Justice Sarah Stewart (AL)
Superior Court Judge Megan Sullivan (PA)
Supreme Court Chief Justice Cory Swanson (MT)
Volusia County Sheriff Mike Chitwood (FL)
Oklahoma County Sheriff Tommie
Johnson (OK) – Defend US PAC
Tulsa County Sheriff Vic Regalado (OK)
DeSoto County District Attorney
Matthew Barton (MS)
Allegheny County District Attorney
Stephen Zappala (PA) –
Protecting Americans Project Action Fund
Pinellas-Pasco State Attorney
Bruce Bartlett (FL) –
Protecting Americans Project Action Fund
Scott County Attorney
Kelly Cunningham Haan (IA) –
Protecting Americans Project Action Fund
Woodbury County Attorney
James Loomis (IA) –
Protecting Americans Project Action Fund
Maricopa County Attorney
Rachel Mitchell (AZ) –
Protecting Americans Project Action Fund
Lorain County Prosecutor Tony Cillo (OH) –Protecting Americans Project Action Fund
Chattahoochee Judicial Circuit
District Attorney Don Kelly (GA)
Orange County District Attorney
Todd Spitzer (CA)
District Judge Scott Meaders (OK)
District Court Judge Chris Hazel (LA)
Spokane County Commissioner Al French (WA)
Erie County Commissioner Pat Senigo (OH)
Erie County Commissioner Matt Old (OH)
Bensalem Township Mayor Joe DiGirolamo (PA)
Orange County First District
Supervisor Andrew Do (CA)
Atlantic County Surrogate James Curcio (NJ)
Atlantic County Clerk Joe Giralo (NJ)
Atlantic County Commissioner Frank Balles (NJ)
Porter County Commissioner
Barb Regnitz
Licking County Judge Matt George (OH)
Cumberland County Judge
Michelle Sibert (PA)
Franklin Mayor Ken Moore (TN)
Nebraska Public Power District Subdivision 3
Board Member Derek Rusher – Nebraskans for Reliable and Affordable Electricity
Nebraska Public Power District Subdivision
10 Board Member Sue Fuchtman
Stronger Foundations (NJ)
Atlantic County Strong (NJ)
Protecting Americans Project Action Fund
ISSUE ADVOCACY
ASCPA (No on Question 1, City of Springfield, MO)
Advance America Fund
Advance Colorado (No on Proposition HH – 2023)
Vote No on Amendment 73 (CO – 2018)
Fair Maps Colorado (Yes on Amendments Y and Z – 2018)
Local Choice Colorado (Yes on Amendment 77 – 2020)
Unite for Colorado
(Yes on Proposition 117 – 2020)
Yes on Amendment B (CO – 2020)
Keeping Georgia Strong
Idahoans for Healthcare (Yes on Proposition 2 – 2018)
2017 Iowa Ag Summit
Keep Kids First (Nebraska – 2023)
Club for Growth
Kentucky Sports Betting Now
Grow Louisiana Coalition
Louisiana Nursing Home Association
Nebraskans for the Death Penalty (No on Referendum 426 – 2016)
New Generation (Arkansas)
No on G (South Dakota – 2024)
Ohio Hospital Association
People for Opportunity (OK) Rhode Island Dental Association
American Jobs and Growth PAC (PA)
Rhode Island Dental Association
Security is Strength PAC (SC)
yes. every kid. (TN)
VoteSafe
Let’s Go Washington (Yes on I-2066 Stop the Natural Gas Ban, 2024)
Fix Washington Black Bear PAC (WV)
CONGRESS
Rep. Jodey Arrington (TX-19)
Rep. Andy Barr (KY-6) –Heritage Action for America
Rep. Stephanie Bice (OK-5) – Restore Oklahoma and People for Opportunity
Rep. Dan Bishop (NC-9) – House Freedom Action
Rep. Lauren Boebert (CO-3) – House Freedom Action
Rep. Kevin Brady (TX-8)
Rep. Josh Breechen (OK-2) – School Freedom Fund
Rep. Ted Budd (NC-13) –Heritage Action for America
Rep. Eric Burlison (MO-7) – Club for Growth Action and House Freedom Action
Rep. Steve Chabot (OH-1) –Heritage Action for America
Rep. Michael Cloud (TX-27) –House Freedom Action
Rep. James Comer (KY-1)
Rep. Randy Feenstra (IA-4) – Iowa Four
Rep. Matt Gaetz (FL-1) –North Florida Neighbors
Rep. Greg Gianforte (MT-AL)
Rep. Kay Granger (TX-12)
Rep. Harriet Hageman (WY-AL) – Club for Growth Action and Outrider PAC
Rep. Yvette Herrell (NM-2) – House Freedom Action and Right Women Now
Rep. French Hill (AR-2)
Rep. Brian Jack (GA-3) – Club for Growth Action and Win it Back PAC
Rep. Jim Jordan (OH-4)
Rep. David Kustoff (TN-8)
Rep. Doug Lamborn (CO-5)
Rep. Jake LaTurner (KS-2) –Fighting for Kansas PAC
Rep. Debbie Lesko (AZ-8) –House Freedom Action
Rep. Frank Lucas (OK-3)
Rep. Anna Paulina Luna –Club for Growth Action
Rep. Nancy Mace (SC-1) – Club for Growth Action and Win it Back PAC
Rep. Thomas Massie (KY-4)
Rep. Brian Mast (FL-18) –Environmental Defense Fund Action
Rep. Rich McCormick (GA-6)
Rep. David McKinley (WV-1) –Patients for Affordable Drugs Action
Rep. Mary Miller (IL-15) – Club for Growth Action and House Freedom Action
Rep. Alex Mooney – Club for Growth Action
Rep. Barry Moore (AL-1) – Club for Growth Action, Win it Back PAC and House Freedom Action
Rep. Nathaniel Moran (TX-1)
Rep. Markwayne Mullin (OK-2)
Rep. Greg Murphy (NC-3) – House Freedom Action
Rep. Scott Perry (PA-10) –Heritage Action for America (2018) and House Freedom Action (2022)
Rep. Francis Rooney (FL-19) –Patients for Affordable Drugs Action
Rep. Matt Rosendale (MT-AL) –House Freedom Action
Rep. Chip Roy (TX-21) – House Freedom Action
Rep. David Schweikert (AZ-1 and AZ6) – House Freedom Action
Rep. Keith Self (TX-3) –Defeating Communism PAC
Rep. Pete Sessions (TX-17)
Rep. Adrian Smith (NE-3)
Rep. Victoria Spartz (IN-5) – Citizens for Effective Government
Rep. Marlin Stutzman (IN-3) – Club for Growth Action, Win it Back PAC and House Freedom Action
Rep. Tom Tiffany (WI-7) –House Freedom Action
Rep. Roger Williams (TX-25)
National Republican Congressional Committee (NRCC)
American Future Fund
Club for Growth Action
Win It Back PAC
House Freedom Action
Protect Freedom PAC
STATE LEGISLATIVE & PARTIES
Speaker Bob Cupp (OH)
Speaker Philip Gunn (MS)
Speaker Charles McCall (OK)
Speaker David Osborne (KY)
Speaker David Ralston (GA)
Speaker Ryan Smith (OH)
Speaker Robin Vos (WI)
Georgia Republican Party
Republican Party of Kentucky
Michigan Republican Party
Ohio Republican Party
South Carolina Republican Party
Washington State Republican Party
Republican Party of Wisconsin
GOPAC Election Fund
Republican State Leadership Committee (RSLC)
State legislative work for campaigns, caucuses and third-party groups:
Alabama House & Senate
California Assembly
Colorado House & Senate
Connecticut Senate
Georgia House & Senate
Idaho House
Illinois House & Senate
Indiana House
Kansas House & Senate
Kentucky House & Senate
Michigan House & Senate
Mississippi House & Senate
Nebraska Legislature
New Jersey Assembly & Senate
Ohio House & Senate
Oklahoma House & Senate
Pennsylvania House & Senate
South Carolina Senate
Tennessee House & Senate
Texas House
Washington House & Senate
West Virginia Senate
Wisconsin Assembly & Senate
Wyoming House
Virginia Assembly & Senate
WE’VE GOT EXPERIENCE
CHECK OUT THE PLACES WHERE WE’VE BEEN INVOLVED IN CAMPAIGNS
THE MEDIUM BUYING TEAM
TANYA DULANEY
Director of Media Buying and Client Management
Tanya Dulaney is a Director of Media Buying and Client Management for Medium Buying. Tanya has developed media plans and placed advertising for several noteworthy Republican candidates, including Sens. Lindsey Graham, Ron Johnson, Mike Rounds, John Thune, and Roger Wicker, Govs. Greg Gianforte, Brian Kemp, Brad Little, and Kristi Noem, as well as influential GOP groups including the Club for Growth, National Republican Senatorial Committee, Republican State Legislative Committee and House Freedom Action. Tanya also plays a lead role in Medium Buying’s CTV/OTT and digital buying strategy.
A native of Ohio, Tanya has more than a decade of experience working as a Republican campaign aide and strategist. In 2016, she managed two successful state senate campaigns during the GOP primary in Ohio. During the 2014 cycle, Tanya served as campaign manager for Rep. Mike Turner’s successful re-election bid.
In 2012, Tanya worked as a senior project manager at Majority Strategies, the largest Republican print and mobile firm in the country. During the 2010 cycle, she worked for the Republican National Committee’s Victory Program.
Tanya graduated from Ohio University with a degree in journalism. At OU, she was active on campus and involved in Republican campaigns. She is a self-professed nerd, loves yoga and lives in Columbus with her husband, Sean, and their three cats, Lucy, Hefe and Blanche.
Tanya@MediumBuying.com @TanyaDulaney
DILLON LLOYD
Director of Media Buying and Client Management
Dillon Lloyd is a Director of Media Buying and Client Management for Medium Buying.
A native of northeast Ohio, Dillon has been active in Republican campaigns across the Buckeye state and the country. In the 2016 election cycle, Dillon worked as the Northeast Field Director for U.S. Sen. Rob Portman’s successful re-election campaign, which was recognized as one of the best political efforts in the nation by the New York Times, Washington Post, and Cleveland Plain Dealer. He oversaw three regional field offices and won 18 of 19 counties in his region.
Dillon is a graduate of Kent State University with degrees in justice studies and political science. During college, he was heavily involved with the College Republicans organization and was elected chairman of the Ohio College Republican Federation.
Dillon@MediumBuying.com
@DillonLloyddd
AARON KOZIKOWSKI
Media Buying Services Manager
Aaron Kozikowski is a Media Buying Services Manager for Medium Buying.
Aaron has several years of experience working for Republican campaigns at the local, state and national level. He previously worked for King Strategic Communications where he produced and managed print and digital advertising for Republican campaigns and groups throughout the country.
Aaron studied political science while attending Kent State University and was a member of the Ohio College Republican Federation executive board.
Aaron spends his free time with his beloved pup Marcy and enjoys doing all things outdoors (hiking, fly fishing, climbing).
Aaron@MediumBuying.com
KERRIE METRESS
Media Buying and Planning Associate
Kerrie Metress is a Media Buying and Planning Associate for Medium Buying.
Kerrie previously worked for Smart Media Group as a media planner during the 2022 midterm election.
Kerrie was born and raised in northern Virginia. She attended the University of Dayton, graduating in 2022 with a bachelor’s degree in criminal justice.
Kerrie enjoys cheering on the Washington, D.C. sports teams and finding the best gluten-free item on any menu. New to central Ohio, Kerrie is looking forward to exploring and experiencing all Columbus has to offer!
Kerrie@MediumBuying.com
BRYAN HALL
Competitive Intelligence Manager
Bryan Hall is a Senior Competitive Intelligence Manager for Medium Buying.
Bryan has nearly a decade of experience working for Republican candidates and officeholders in Ohio. He most recently served as a legislative aide for the Ohio House of Representatives where he managed dozens of pieces of legislation that were signed into law.
Bryan’s previous roles include working as a field organizer for the Ohio Republican Party during the successful 2016 election and serving as a student organizer for Rob Portman’s winning Senate campaign.
Bryan graduated from Wright State University in 2016 with a bachelor’s degree in political science; he minored in German. Bryan spends his free time exploring the Columbus craft beer scene, traveling to haunted, historic cities, and cheering for the Columbus Blue Jackets.
Bryan@MediumBuying.com
ANDREW SMITH
Competitive Analysis
Associate
Andrew Smith is a Competitive Analysis Associate for Medium Buying.
Andrew graduated from Ohio Christian University in 2021 with a bachelor’s degree in political science; he minored in American history.
At OCU, Andrew played on the men’s soccer team, was named Mr. OCU, and was elected as a senior representative on the student council.
In his free time, Andrew enjoys going skiing and camping, and hanging out with his Great Dane, Windu.
Andrew@MediumBuying.com
JOHNNY PASZKE
Competitive Analysis Associate
Johnny Paszke is a Competitive Analysis Associate for Medium Buying.
Johnny was born and raised in Brooklyn, N.Y. He got involved in politics during the 2016 election cycle while he was a freshman at Ohio University. He joined the OU College Republicans and served as social chair of the organization.
Johnny has been an aide for several state and federal campaigns. He was a field organizer in southeast Ohio during the 2020 election cycle and served as political director on a statewide Supreme Court race in 2022.
Johnny resides in Columbus and spends his free time golfing, rewatching The Sopranos and cheering on his beloved New York Mets.
Johnny@MediumBuying.com
YOUSSEF ABOUHASHISH
Director of Financial Planning and Analysis
Youssef Abouhashish is the Director of Financial Planning and Analysis for Medium Buying. Youssef’s responsibilities include reporting, financial analysis and accounting.
Prior to joining Medium Buying, Youssef held several positions in accounting and finance. He started as an accounting associate for Oral Implant Management, a company that financially manages three private dental practices, as well as the Midwest Implant Institute located in Lewis Center, Ohio. Youssef then worked at Sweeping Corporation of America, a power sweeping services company based in Cleveland; he began as a financial analyst intern before being promoted to regional assistant controller.
Youssef graduated from The Ohio State University with a bachelor’s degree in personal financial planning. At Ohio State, he was a member of Tau Kappa Epsilon social fraternity. He lives in Columbus and enjoys traveling and coaching football in his free time.
Youssef@MediumBuying.com
TRACEY BOWMAN
Office Director
Tracey Bowman is the Office Manager for Medium Buying.
Tracey has been employed in various industries since graduating from Lehigh University in 1988 with a bachelor’s degree in finance. She was a commercial lender for financial institutions in New Jersey and Ohio, and a bond trader and portfolio manager for an Ohio-based financial institution.
In addition to her responsibilities at Medium Buying, Tracey is also a sales associate for a national retail chain; a sales rep, as well as the retail and wholesale website manager for a locally based clothing company; and owner/operator of a decorative painting and furniture refinishing business.
Tracey has spent the last 33 years in Columbus with her husband, Jim. They have raised three children, Lindsay, Andy, and Carolyn, and doted on many pups over the years, including their current Great Pyrenees, Duke. Tracey enjoys reading, spending time with family and friends, and playing racquet sports and word games.
Tracey@MediumBuying.com
