Medium Buying - Latest Promotional Booklet

WE DO AD BUYING,

BETTER.

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Why “Medium”?

6

Awards

9

New Media Landscape

10

Our Services

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Media Optimization Case Study

20 Client List 23 Meet the Medium Buying Team

Ad Planning, Buying and Competitive Tracking For Political, Issue and Corporate Campaigns

IT’S ALL

HERE.

WHY “MEDIUM”?

Our name

MEDIUM is an homage to the fact that

media and advertising has become incredibly complicated and fragmented over the last several years. It used to be broadcast TV, cable and radio – now it’s multiple platforms on an array of devices.

Today, a good ad buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them.

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WE DO AD BUYING, BETTER.

MediumBuying.com

AWARDS MEDIUM BUYING WON FOUR 2024 REED AWARDS AND ONE 2024 POLLIE AWARD. Medium Buying, along with Republican firms Content Creative Media and Deep Root Analytics, won the Reed and Pollie Awards for our work on Virginia State Del. Kim Taylor’s successful campaign in VA HD-82 and our efforts in placing Taylor’s impactful ad “The Truth”: REED AWARDS Media Buying > Most Innovative or Layered Media-Mix OTT & CTV > Best OTT/CTV Ad for a Political Campaign Digital – Advertising & Targeting > Best Use of OTT – Connected TV Digital – Advertising & Targeting > Best Use of Online Targeting for State Legislative Campaign POLLIE AWARD Television > Candidate Division – Best Use of Targeting In one of the closest and most hard-fought political races in the country in 2023, Taylor beat Democrat Kimberly Pope Adams by just 53 votes! Following the election, Deep Root Analytics published a case study detailing Taylor’s effective campaign strategy which you can find in this bookl

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AWARDS MEDIUM BUYING WON TWO 2023 POLLIE AWARDS, OUR FIRM’S FIRST EVER POLLIE WINS. Medium Buying won in the Overall: Best Radio Campaign – Republican and Radio: Best Use of Negative or Contrast categories. Both entries were for media buys placed for third-party group Protecting Americans Project Action Fund (PAPAF) in Iowa during the 2022 election.

PAPAF is a conservative group established with the objective of electing enforce-the-law candidates as local district attorneys and prosecutors. PAPAF invested in more than a dozen competitive races across the country, helping to flip five Democratic-held seats and defend several others. Two of the races that PAPAF targeted were in Iowa: the Scott County Attorney (Davenport area) and Woodbury County Attorney (Sioux City area) seats.

The Pollie Awards contest is held annually by the American Association of Political Consultants. It is among the most prized and sought-after awards events in the political communications and public affairs industries.

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AWARDS Medium Buying won the 2021 Reed Award for “Best Political Firm Branding” in the Business & Professional Development category.

Named after Campaigns & Elections founder Stanley Foster Reed, the Reed Awards recognize excellence in political campaigning, campaign management, political consulting and political design.

The Medium Buying Twitter account has become a must-follow source for: 1) breaking political ad news, 2) insights into the complicated and increasingly fragmented world of advertising , and 3) other things we find interesting and/or funny .

During the 2020 cycle, the Medium Buying Twitter account broke more political ad news than NEWS ORGANIZATIONS. It was very often the first to share that presidential candidates and third-party groups were going up on air, or were canceling their spending. Medium Buying was also routinely the first to share the actual ads that campaigns were airing.

All told, the Medium Buying Twitter account had more than 35.4 million impressions in 2020. It ended the year with more than 21,000 followers which have all been collected organically (no advertising money spent to acquire).

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NEW MEDIA LANDSCAPE HOW DO CAMPAIGNS REACH TV HOUSEHOLDS THAT DON’T SUBSCRIBE TO CABLE OR USE BROADCAST TV? While broadcast, cable and satellite TV reach millions of Americans every day, voters are increasingly accessing video content (movies, scripted shows, as well as live news and sports) via non-traditional media formats. Campaigns need to reach voters where they are consuming content.

Here is a breakdown to help you understand the fragmented TV landscape: Connected TV (CTV) simply refers to a television set that is connected to the Internet. CTV includes smart TV’s, as well as home entertainment devices like Apple TV, Roku and Amazon Fire, plus gaming consoles like Xbox and PlayStation. Many TV households with CTV have access to traditional media formats, too.

O ver the top (OTT) refers to content providers that distribute media via the Internet. This is done via a Connected TV device. The first thing that comes to mind for most people is probably Disney+, HBO Max, Netflix and Amazon Prime Video. These are subscription on demand (SOD) services. They are popular, but some don’t offer advertising opportunities for campaigns. There are some – including Hulu and Peacock – that do.

Virtual multichannel video programming distributor (vMVPD) refers to a subset of OTT services that provide multiple TV channels through the Internet. They are often marketed as “skinny bundle” products (less channels and less expensive than traditional cable). Examples include AT&T TV Now, FuboTV, Hulu with Live TV, SlingTV and YouTube TV. All of these services have advertising opportunities for campaigns.

In addition, most traditional cable providers (as well as non-traditional providers) offer video on demand (VOD) services. Advertising can be sold into VOD.

Linear Stream (VMVPD/MVPD Apps) are included in the streaming category and represents 5.7% of total television. Broadcast and cable content viewed through these apps also credits to its respective category.

Methodology available @ www.nielsen.com/thegauge Source: Nielsen National TV Panel Data plus Streaming Video Ratings Percentages may not sum to 100 due to rounding Copyright © 2022 The Nielson Company

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OUR SERVICES MEDIA PLANNING It’s a complicated media landscape. Viewers and listeners have a ton of preferences and choices.

That’s ok. It’s our job to ensure that your campaign message reaches them wherever they are.

NO TWO CAMPAIGNS ARE ALIKE. Each one needs a unique media analysis and plan that thoroughly considers resources, possibilities and goals.

We’re well-versed and experienced in developing and implementing paid media strategies. That’s what we’ll deliver for your campaign.

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MEDIA BUYING Media buying isn’t celebrated work, but it is hard work that our team takes extremely seriously. Paid media is often the largest single expenditure a campaign will make (that’s because paid media can dramatically shape the outcome of a campaign).

WE’LL GET THE MOST OUT OF EVERY DOLLAR YOU SPEND BY NEGOTIATING THE LOWEST POSSIBLE RATE, EVERY SINGLE TIME. We partner with data analytics firms like Deep Root to optimize media buys.

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COMPETITIVE TRACKING

Rarely is a political or public affairs campaign operating in a vacuum. You need to know what your opponents and allies are spending on paid media – and when and where messages are being delivered. This information will almost certainly impact the decisions your campaign makes.

IT’S CRITICALLY IMPORTANT THAT YOU HAVE TIMELY AND ACCURATE COMPETITIVE INTELLIGENCE. Our team will constantly monitor the playing field so you have real-time access. We provide our clients with a suite of tools called SMART COMPETITIVE to help track and visualize the flow of competitive information.

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SNAPSHOT (NC - SEN)

5/12/2022 - 11/9/2022 TV $11,823,068 $591,150 $8,070,995 $826,325 $3,125,820 $375,823 $0 $4,725,605 $757,500 $0 $0 $21,239,685 $999,830 $3,497,070 $1,009,827 $444,415

Cheri Beasley Duty & Honor Senate Majority PAC Truth & Justice Fund Women Vote Club for Growth Action NRA NRSC Opportunity Matters Our American Century Pariotic Veterans Senate Leadership Fund Sentinel Action Fund Ted Budd Ted Budd/NRSC US Chamber of Commerce

GRP 83.48k 3.28k 15.75k 1.03k 6.86k 2.5k 0 6.72k 847 0 0 42.28k 1.12k 16.9k 5.41k 617

Cable $4,203,774 $129,490 $2,288,121 $176,175 $1,241,465 $0 $0 $684,630 $77,500 $105,162 $0 $154,853 $0 $609,811 $394,706 $0

Radio $162,659 $0 $0 $0 $12,612 $0 $122,580 $0 $0 $0 $21,564 $1,982,680 $0 $0 $0 $0

Addr. $0 $0 $298,214 $2,000 $189,218 $436,107 $0 $0 $0 $0 $25,200 $607,811 $0 $12,500 $0 $0

Total $16,189,501 $720,640 $10,657,330 $1,004,500 $4,569,115 $811,930 $122,580 $5,410,235 $835,000 $105,162 $46,764 $23,985,029 $999,830 $4,119,381 $1,404,533 $444,415

Media Type Spend by Team Pro-Beasley

Pro-Budd

cable

radio

tv

addr

DAILY SNAPSHOT

NC - SEN 2022

USD by Market

12 - Nov 9 2022 Pro-Beasley May Pro-Budd Charlotte, NC

Spend by Team addressable

$14.78M

$14.77M

Florence - Myrt...

cable

radio

tv

Greensboro - Hi...

$3.67M

Greenville - Ne...

$1.99M

Greenville - Sp...

$2.1M

$3.6M $2.36M $5.21M

Norfolk - Ports... $8.94M

Raleigh - Durha...

$33.14M

Wilmington, NC

$10.64M

$38.28M

$1.16M

Pro-Beasley

Pro-Budd

Media Type Spend by Campaign Duty & Honor

Women Vote

Club for Growth Action cable

radio

NRA

Truth & Justice Fund

Cheri Beasley

Sentinel Action Fund

US Chamber of Commerce

Senate Majority PAC

Ted Budd

Pariotic Veterans

Ted Budd/NRSC

Our American Century

Senate Leadership Fund

NRSC

Opportunity Matters

$8.04M $2.03M

$2.13M $24.44M

tv

$33.05M

addr

USD by Market Cheri Beasley

Duty & Honor

Sentinel Action Fund

Ted Budd

Senate Majority PAC Ted Budd/NRSC

Truth & Justice Fund Pariotic Veterans

Women Vote

NRA

Club for Growth Action

NRSC

WE DO AD BUYING, BETTER.

Opportunity Matters

Our American Century

MediumBuying.com

Senate Leadership Fund

US Chamber of Commerce

MEDIA OPTIMIZATION CASE STUDY 2023 VIRGINIA HOUSE DISTRICT 82 CAMPAIGN In 2023, Medium Buying worked with Deep Root Analytics, JLK Political and Content Creative Media on Virginia State Del. Kim Taylor’s successful campaign in VA HD-82.

In one of the closest and most hard-fought political races in the country, Taylor beat Democrat Kimberly Pope Adams by just 53 votes.

Following the election, Deep Root Analytics published a case study detailing Taylor’s effective campaign strategy.

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MEMORANDUM

From: To: Subject:

Deep Root Analytics Interested Parties Virginia House District 82 After Action Report

In Virginia’s 2023 state legislative elections, Deep Root partnered with JLK Political, Content Creative Media, and Medium Buying to build a winning strategy for Virginia’s 82nd State House District in which the Republican incumbent candidate won with a margin of 78 votes—less than three-tenths of a percent over her Democratic challenger.

This strategy involved effective targeting, audience activations, strategic media placement, and message discipline.

VA HD-82 District Profile Virginia’s 82nd State House District encompasses Petersburg City, Dinwiddie County, Prince George County, and Surry County making up a total of roughly 64,000 registered voters in the district.

Gov. Glenn Youngkin won this district by 2% in his 2021 victory. The latest data modeling conducted

by Deep Root Analytics showed Democrats enjoying a 16-point advantage in party preference and a 14-point advantage in net ballot projections.

Looking at party framework, the district is composed of 38% Democratic-leaning voters, 32% Republican-leaning voters, and 29% Independent-leaning voters.

Republican incumbent Del. Kim Taylor was first elected in the 2021 election and was facing a tough re-elect fight in 2023. Taylor faced off against Democrat Kimberly Pope Adams, a former auditor with the Virginia Department of the Treasury.

Strategic Audience Building In order to successfully build a plan for Taylor’s campaign, the team engaged with Deep Root Analytics to build a set of four custom audiences that would be used for targeted communications with voters in the district.

Those audiences included: •

•

GOP Likely Voters: 14,731 Voters o 65% over the age of 55 o 58% Male o 74% Rural Swing Women Likely Voters: 9, 544 Voters o 60% under the age of 34 o 90% Single o 55% within Independent Party Frameworks

•

•

Persuadable Left Leaning Likely Voters: 14,304 Voters o 56% over the age of 45 o 63% Female o 86% Single Swing Likely Voters: 15,416 Voters o 61% under the age of 34 o 62% Male

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Together, these audiences would build the foundation for Kim Taylor’s path to victory in HD-82 and allow the campaign’s team to strategically target these subsets of the electorate with specific messaging campaigns to get Taylor’s message out to voters, as well as respond and contain attacks leveled from the opposition.

The Issue of Abortion & Response As we have seen since the Supreme Court’s Dobbs decision, Democrats have attempted to leverage the issue of abortion to own the message of the day in a campaign cycle and ride that wave to electoral victories. Republican candidates in Virginia faced an onslaught of this messaging push from their Democratic opponents and other outside organizations.

In the 82nd State House District, the Adams campaign went up on television on September 12 with an ad entitled “Tricked Women.” The message from the ad was: I'm Kimberly Pope Adams, candidate for delegate and I sponsored this ad. If Republicans like Kim Taylor have their way, Virginia will be the next state to pass an extreme abortion ban. Her family ran and funded a crisis pregnancy center tricking women into carrying non-viable pregnancies. An abortion ban would hurt so many more; putting women and doctors in jail and even could deny care to 10-year-old rape victims. We cannot allow Kim Taylor to ban abortion in Virginia.

The Taylor campaign was quick to respond and not let this erroneous attack from the opposition go unanswered. By September 14th, the Taylor campaign was up on broadcast with an ad entitled “Personal Issue” which featured Kim Taylor speaking directly to voters in the district in response to Adams’ attack. The message from the ad was: You've probably seen the ads. The ones trying to make you believe I'm some kind of radical on abortion. The truth—my opponent supports extreme abortion laws; including allowing abortion up until the very moment of birth. That's just wrong. I empathize with the women afraid for the future of their reproductive health.

Virginians reject extreme positions on both sides of this personal issue. I'm Kim Taylor, candidate for delegate and I sponsored this ad because it's important, you know, where I stand.

Using Deep Root’s media analytics tools, the campaign’s media team at Content Creative Media and Medium Buying were able to target Taylor’s response ad directly toward the Swing, Swing Women, and Persuadable Left Leaning Voters audiences—three groups of voters who are more prone to be moved in the election by the issue of abortion.

On broadcast and cable mediums, the team was able to identify specific programming that these audiences were most likely to be watching and captured tens of thousands of impressions among these audiences to ensure the response resonated within the most vital sections of the electorate.

On digital and OTT/CTV mediums, the team directly targeted voters from these three critical audiences to precisely and effectively deliver Taylor’s message to our target voters.

Containing & Resetting the Election’s Chess Board With Kim Taylor’s to-camera response, which displayed for voters the care and compassion that she has around the issue of abortion, paired with the campaign’s quick response, precise targeting, and strategic media placement—the team was able to contain the abortion attack ad levied by the Adams’ campaign and reset the playing field back to a position where Taylor was in control of the messaging for the remainder of the election.

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Adams let her abortion attack ad run through October 2nd. Taylor let her response ad run through October 18th to continue to let the message sink in that the opposition was not direct with voters in their attack.

From that point, Taylor led the way on messaging by hitting on issues that were impactful for the everyday lives of the residents of the district—Bidenomics, increasing taxes, crime, and broadband access.

The Taylor campaign team re-focused their efforts on messages they knew voters would back them up on and expanded their targeting to include the GOP Likely Voters audiences. This drove home the message that this election was a choice between an effective legislator, focused on delivering results for the families and voters of the district, or a cookie-cutter Democrat who would hold the party line at all costs.

Elections come down to controlling the narrative and turning out your voters—two things that the Taylor campaign was able to perform so successfully that they could overcome a D+16 disadvantage and pull off a historic victory.

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MEDIA OPTIMIZATION CASE STUDY 2020 MONTANA GUBERNATORIAL CAMPAIGN In 2020, Medium Buying worked with Deep Root on Greg Gianforte’s successful campaign for governor of Montana.

A GROWING ERA OF

DATA

DRIVEN TV CAMPAIGNS RACE: MONTANA GUBERNATORIAL CAMPAIGN CLIENT: GREG FOR MONTANA

Using DRA’s custom target ratings, Medium Buying placed more than $3.9 million in TV advertising across Montana’s broadcast markets and cable zones.

DeepRootAnalytics.com @DeepRootX

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10

3 MONTHS

We analyzed:

TARGET AUDIENCES

and matched them into

different

RATE CARDS

& 93

5 MEDIA MARKETS

from our expansive data warehouse which houses:

100M ROWS of EARNED MEDIA DATA

AUDIENCE RATINGS DATA was matched into

01001110 01100010 10001010 00011011 00011100 00000110 11001100 01000111

10

of cumulative set top box television viewing data, generating custom target ratings across

100B ROWS of TV VIEWERSHIP DATA

10M ROWS of AD OCCURRENCE DATA

We displayed our integrated data sets across

DAYS of ad

occurrence data from CMAG

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We tracked

INTERACTIVE DASHBOARDS

& 10 DIFFERENT REPORTS

We used these data and reports to optimize

3

REPUBLICAN ADVERTISERS

5

DEMOCRATIC ADVERTISERS

28 CREATIVES

17 CREATIVES

102,813 AIRINGS

69,886 AIRINGS

146,074

115,622

90.8M

66.1M

across

that equaled

GROSS RATINGS POINTS and IMPRESSIONS

across

$3.9M $3.1M

in

BROADCAST TV SPENDING

OF TELEVISION SPENDING

on behalf of our clients, including:

$464K CABLE

in

TV SPENDING

$393K

in

ADDRESSABLE TV SPENDING

that equaled

GROSS RATINGS POINTS and IMPRESSIONS

Deep Root provided a 14% media optimization lift for your TV advertising resulting in:

$443K EFFICIENCY in

6,170 EXTRA TARGETED RATINGS POINTS

in

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CLIENT LIST PRESIDENT

Rand Paul – America’s Liberty PAC Mike Huckabee – Pursuing America’s Greatness

SENATE Sen. Ted Budd (NC) – Club for Growth Action

Attorney General Chris Carr (GA) – Peachtree Values and Georgians First Leadership Committee

Attorney General Gentner Drummond (OK) Attorney General Mike Hunter (OK) Attorney General Raúl Labrador (ID) – Club for Growth Action Attorney General Patrick Morrisey (WV) Attorney General Sean Reyes (UT)

Allegheny County District Attorney Stephen Zappala (PA) – Protecting Americans Project Action Fund Pinellas-Pasco State Attorney Bruce Bartlett (FL) – Protecting Americans Project Action Fund Scott County Attorney Kelly Cunningham Haan (IA) – Protecting Americans Project Action Fund Woodbury County Attorney James Loomis (IA) – Protecting Americans Project Action Fund

Sen. Lindsey Graham (SC)

Attorney General Leslie Rutledge (AR)

Sen. Ron Johnson (WI)

Secretary of State Scott Schwab (KS)

Sen. Kelly Loeffler (GA)

Secretary of State Mac Warner (WV)

Sen. Rand Paul (KY) – America’s Liberty PAC

Treasurer Randy McDaniel (OK)

Orange County District Attorney Todd Spitzer (CA)

Sen. Marywayne Mullin – Defend Us PAC and Oklahoma First

Treasurer David McRae (MS)

District Judge Scott Meaders (OK)

Treasurer Mark Metcalf (KY)

District Court Judge Chris Hazel (LA)

Sen. Tim Scott (SC) – Opportunity Matters Fund

Agriculture Commissioner Wilton Simpson (FL) – Republican State Leadership Committee

Bensalem Township Mayor Joe DiGirolamo (PA)

Sen. John Thune (SD)

Insurance Commissioner John King (GA)

Sen. Roger Wicker (MS)

Insurance Commissioner Glen Mulready (OK)

Sen. Mike Rounds (SD)

Orange County First District Supervisor Andrew Do (CA) Atlantic County Surrogate James Curcio (NJ)

National Republican Senate Committee (NRSC)

Insurance Commissioner Vicki Schmidt (KS)

Club for Growth Action

Labor Commissioner Leslie Osborn (OK)

Atlantic County Commissioner Frank Balles (NJ)

GOVERNOR

Superintendent of Public Instruction Joy Hofmeister (OK)

Porter County Commissioner Barb Regnitz

Superintendent of Public Instruction Ryan Walters (OK) – People for Opportunity

Licking County Judge Matt George (OH)

Gov. Brian Kemp (GA) Gov. Brad Little (ID) Gov. Greg Gianforte (MT) Gov. Henry McMaster (SC) – Palmetto PAC Gov. Kristi Noem (SD)

Superintendent of Education Ellen Weaver (SC) – School Freedom Fund Corporation Commissioner Kim David (OK)

Gov. Kim Reynolds (IA) – Empower Iowa Fund

Corporation Commissioner Todd Hiett (OK)

Gov. Sarah Huckabee Sanders (AR)

Republican Attorneys General Association (RAGA)

Gov. Glenn Youngkin (VA) – Opportunity Matters Fund

JUDICIAL & LOCAL Supreme Court Justice Kevin Brobson (PA)

Patrick Morrisey (WV) – Club for Growth Action and Black Bear PAC

Supreme Court Justice Josiah Coleman (MS)

STATEWIDE

Supreme Court Justice Bob Conley (KY)

Lt. Gov. Geoff Duncan (GA) – Hometown Freedom Action Network

Supreme Court Justice Sarah Stewart (AL)

Lt. Gov. Matt Pinnell (OK) Lt. Gov. Winsome Sears (VA) – Opportunity Matters Fund Attorney General Brenna Bird (IA)

Superior Court Judge Megan Sullivan (PA) Volusia County Sheriff Mike Chitwood (FL) Oklahoma County Sheriff Tommie Johnson (OK) – Defend US PAC Tulsa County Sheriff Vic Regalado (OK) DeSoto County District Attorney Matthew Barton (MS)

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Maricopa County Attorney Rachel Mitchell (AZ) – Protecting Americans Project Action Fund

Atlantic County Clerk Joe Giralo (NJ)

Cumberland County Judge Michelle Sibert (PA) Franklin Mayor Ken Moore (TN) Nebraska Public Power District Subdivision 3 Board Member Derek Rusher – Nebraskans for Reliable and Affordable Electricity Nebraska Public Power District Subdivision 10 Board Member Sue Fuchtman Stronger Foundations (NJ) Atlantic County Strong (NJ) Protecting Americans Project Action Fund

ISSUE ADVOCACY ASCPA (No on Question 1, City of Springfield, MO) Advance Colorado (No on Proposition HH – 2023) Vote No on Amendment 73 (CO – 2018) Fair Maps Colorado (Yes on Amendments Y and Z – 2018) Local Choice Colorado (Yes on Amendment 77 – 2020) Yes on Prop DD (CO – 2019)

Unite for Colorado (Yes on Proposition 117 – 2020)

Rep. French Hill (AR-2)

STATE LEGISLATIVE & PARTIES

Rep. Jim Jordan (OH-4)

Speaker Bob Cupp (OH)

Rep. David Kustoff (TN-8)

Speaker Philip Gunn (MS)

Rep. Doug Lamborn (CO-5)

Speaker Charles McCall (OK)

Rep. Jake LaTurner (KS-2) – Fighting for Kansas PAC

Speaker David Osborne (KY)

Keep Kids First (Nebraska – 2023)

Rep. Debbie Lesko (AZ-8) – House Freedom Action

Speaker Ryan Smith (OH)

Club for Growth

Rep. Frank Lucas (OK-3)

Speaker Robin Vos (WI)

Kentucky Sports Betting Now

Rep. Anna Paulina Luna – Club for Growth Action

Georgia Republican Party

Yes on Amendment B (CO – 2020) Keeping Georgia Strong Idahoans for Healthcare (Yes on Proposition 2 – 2018) 2017 Iowa Ag Summit

Grow Louisiana Coalition Louisiana Nursing Home Association Nebraskans for the Death Penalty (No on Referendum 426 – 2016) New Generation (Arkansas) Ohio Hospital Association Rhode Island Dental Association VoteSafe

CONGRESS Rep. Jodey Arrington (TX-19) Rep. Andy Barr (KY-6) – Heritage Action for America Rep. Stephanie Bice (OK-5) – Restore Oklahoma and People for Opportunity Rep. Dan Bishop (NC-9) – House Freedom Action Rep. Lauren Boebert (CO-3) – House Freedom Action

Rep. Thomas Massie (KY-4)

Republican Party of Kentucky Michigan Republican Party

Rep. Brian Mast (FL-18) – Environmental Defense Fund Action

Ohio Republican Party

Rep. Rich McCormick (GA-6)

South Carolina Republican Party

Rep. David McKinley (WV-1) – Patients for Affordable Drugs Action

Washington State Republican Party

Rep. Mary Miller (IL-15) – Club for Growth Action and House Freedom Action

GOPAC Election Fund

Rep. Alex Mooney – Club for Growth Action

Republican Party of Wisconsin Republican State Leadership Committee (RSLC)

Rep. Nathaniel Moran (TX-1)

State legislative work for campaigns, caucuses and third-party groups:

Rep. Markwayne Mullin (OK-2)

Alabama House & Senate

Rep. Greg Murphy (NC-3) – House Freedom Action

Colorado House & Senate

Rep. Scott Perry (PA-10) – Heritage Action for America (2018) and House Freedom Action (2022)

Georgia House & Senate

Rep. Francis Rooney (FL-19) – Patients for Affordable Drugs Action

Indiana House

Rep. Kevin Brady (TX-8)

Rep. Matt Rosendale (MT-AL) – House Freedom Action

Rep. Josh Breechen (OK-2) – School Freedom Fund

Rep. Chip Roy (TX-21) – House Freedom Action

Rep. Ted Budd (NC-13) – Heritage Action for America

Speaker David Ralston (GA)

Rep. David Schweikert (AZ-1 and AZ-6) – House Freedom Action

Connecticut Senate Illinois House Kansas House & Senate Kentucky House & Senate Michigan House & Senate Mississippi House & Senate Nebraska Legislature

Rep. Keith Self (TX-3) – Defeating Communism PAC

New Jersey Assembly & Senate

Rep. Pete Sessions (TX-17)

Ohio House & Senate

Rep. Adrian Smith (NE-3)

Oklahoma House & Senate

Rep. Michael Cloud (TX-27) – House Freedom Action

Rep. Tom Tiffany (WI-7) – House Freedom Action

Pennsylvania House & Senate

Rep. James Comer (KY-1)

Rep. Roger Williams (TX-25)

Rep. Randy Feenstra (IA-4) – Iowa Four

National Republican Congressional Committee (NRCC)

Rep. Eric Burlison (MO-7) – Club for Growth Action and House Freedom Action Rep. Steve Chabot (OH-1) – Heritage Action for America

Rep. Matt Gaetz (FL-1) – North Florida Neighbors Rep. Greg Gianforte (MT-AL) Rep. Kay Granger (TX-12) Rep. Harriet Hageman (WY-AL) – Club for Growth Action and Outrider PAC Rep. Yvette Herrell (NM-2) – House Freedom Action and Right Women Now

South Carolina Senate Tennessee House & Senate Washington House

American Future Fund

West Virginia Senate

Club for Growth Action

Wisconsin Assembly & Senate

House Freedom Action

Wyoming House

Protect Freedom PAC

Virginia Assembly & Senate

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WE’VE GOT EXPERIENCE CHECK OUT THE PLACES WHERE WE’VE BEEN INVOLVED IN CAMPAIGNS

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MEET T H E M E D I U M B U Y I N G TEAM TANYA DULANEY Director of Media Buying and Client Management

Tanya Dulaney is a Director of Media Buying and Client Management for Medium Buying.

Tanya has developed media plans and placed advertising for several noteworthy Republican candidates, including Sens. Lindsey Graham, Ron Johnson, Mike Rounds, John Thune, and Roger Wicker, Govs. Greg Gianforte, Brian Kemp, Brad Little, and Kristi Noem, as well as influential GOP groups including the Club for Growth, National Republican Senatorial Committee, Republican State Legislative Committee and House Freedom Action. Tanya also plays a lead role in Medium Buying’s CTV/OTT and digital buying strategy.

A native of Ohio, Tanya has more than a decade of experience working as a Republican campaign aide and strategist. In 2016, she managed two successful state senate campaigns during the GOP primary in Ohio. During the 2014 cycle, Tanya served as campaign manager for Rep. Mike Turner’s successful re-election bid.

In 2012, Tanya worked as a senior project manager at Majority Strategies, the largest Republican print and mobile firm in the country. During the 2010 cycle, she worked for the Republican National Committee’s Victory Program.

Tanya graduated from Ohio University with a degree in journalism. At OU, she was active on campus and involved in Republican campaigns.

She is a self-professed nerd, loves yoga and lives in Columbus with her husband, Sean, and their three cats, Lucy, Hefe and Blanche.

Tanya@MediumBuying.com @TanyaDulaney

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DILLON LLOYD

Director of Media Buying and Client Management Dillon Lloyd is a Director of Media Buying and Client Management for Medium Buying.

A native of northeast Ohio, Dillon has been active in Republican campaigns across the Buckeye state and the country.

In the 2016 election cycle, Dillon worked as the Northeast Field Director for U.S. Sen. Rob Portman’s successful re-election campaign, which was recognized as one of the best political efforts in the nation by the New York Times, Washington Post, and Cleveland Plain Dealer. He oversaw three regional field offices and won 18 of 19 counties in his region.

Dillon is a graduate of Kent State University with degrees in justice studies and political science. During college, he was heavily involved with the College Republicans organization and was elected chairman of the Ohio College Republican Federation.

Dillon@MediumBuying.com @DillonLloyddd

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KATIE WAGNER

Media Buying Services Manager Katie Wagner is a Media Buying Services Manager for Medium Buying.

Born and raised in the Appalachian foothills of eastern Ohio, Katie has worked for Republican campaigns at the local, state and national level. Since joining the Medium Buying team in 2017, Katie has played a role in several key gubernatorial, statewide, congressional and advocacy campaigns.

Previously, Katie worked for the Summit County Department of Job and Family Services, as well as Akron-area refugee organizations.

Katie is a Kent State University graduate with dual degrees in political science and criminal justice. While at Kent State, she was active with the College Republicans, student government and Sigma Sigma Sigma. She holds a master’s degree in global security from the University of Akron; her research focused on counter radicalization and political violence.

Katie resides in Columbus with her fiancé, Zack, and their fur babies, Diesel and Murray. In her downtime she enjoys good books and training for her next half marathon.

Katherine@MediumBuying.com @Cookson_Katie

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AARON KOZIKOWSKI

Media Buying Services Manager Aaron Kozikowski is a Media Buying Services Manager for Medium Buying.

Aaron has several years of experience working for Republican campaigns at the local, state and national level. He previously worked for King Strategic Communications where he produced and managed print and digital advertising for Republican campaigns and groups throughout the country.

Aaron studied political science while attending Kent State University and was a member of the Ohio College Republican Federation executive board.

Aaron spends his free time with his beloved pup Marcy and enjoys doing all things outdoors (hiking, fly fishing, climbing).

Aaron@MediumBuying.com

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KERRIE METRESS Media Buying and Planning Associate

Kerrie Metress is a Media Buying and Planning Associate for Medium Buying.

Kerrie previously worked for Smart Media Group as a media planner during the 2022 midterm election.

Kerrie was born and raised in northern Virginia. She attended the University of Dayton, graduating in 2022 with a bachelor’s degree in criminal justice.

Kerrie enjoys cheering on the Washington, D.C. sports teams and finding the best gluten-free item on any menu. New to central Ohio, Kerrie is looking forward to exploring and experiencing all Columbus has to offer!

Kerrie@MediumBuying.com

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AUSTIN COOPER Media Buying and Planning Associate

Austin Cooper is a Media Buying and Planning Associate for Medium Buying.

Austin was raised in Pickerington, Ohio.

He graduated in 2021 from The Ohio State University with a bachelor’s degree in economics. At TOSU, he was a part of the Finance/Accounting Club and the Chess Club.

Austin previously worked in the marketing and programmatic advertising fields.

In his free time, Austin enjoys hiking, traveling and spending time with his dog, Dug.

Austin@MediumBuying.com

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BRYAN HALL

Competitive Intelligence Manager

Bryan Hall is a Senior Competitive Intelligence Manager for Medium Buying.

Bryan has nearly a decade of experience working for Republican candidates and officeholders in Ohio. He most recently served as a legislative aide for the Ohio House of Representatives where he managed dozens of pieces of legislation that were signed into law.

Bryan’s previous roles include working as a field organizer for the Ohio Republican Party during the successful 2016 election and serving as a student organizer for Rob Portman’s winning Senate campaign.

Bryan graduated from Wright State University in 2016 with a bachelor’s degree in political science; he minored in German. Bryan spends his free time exploring the Columbus craft beer scene, traveling to haunted, historic cities, and cheering for the Columbus Blue Jackets.

Bryan@MediumBuying.com

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MediumBuying.com

ANDREW SMITH Competitive Analysis Associate

Andrew Smith is a Competitive Analysis Associate for Medium Buying.

Andrew graduated from Ohio Christian University in 2021 with a bachelor’s degree in political science; he minored in American history.

At OCU, Andrew played on the men’s soccer team, was named Mr. OCU, and was elected as a senior representative on the student council.

In his free time, Andrew enjoys going skiing and camping, and hanging out with his Great Dane, Windu.

Andrew@MediumBuying.com

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JOHNNY PASZKE Competitive Analysis Associate

Johnny Paszke is a Competitive Analysis Associate for Medium Buying.

Johnny was born and raised in Brooklyn, N.Y. He got involved in politics during the 2016 election cycle while he was a freshman at Ohio University. He joined the OU College Republicans and served as social chair of the organization.

Johnny has been an aide for several state and federal campaigns. He was a field organizer in southeast Ohio during the 2020 election cycle and served as political director on a statewide Supreme Court race in 2022.

Johnny resides in Columbus and spends his free time golfing, rewatching The Sopranos and cheering on his beloved New York Mets.

Johnny@MediumBuying.com

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YOUSSEF ABOUHASHISH Director of Financial Planning and Analysis

Youssef Abouhashish is the Director of Financial Planning and Analysis for Medium Buying. Youssef’s responsibilities include reporting, financial analysis and accounting.

Prior to joining Medium Buying, Youssef held several positions in accounting and finance. He started as an accounting associate for Oral Implant Management, a company that financially manages three private dental practices, as well as the Midwest Implant Institute located in Lewis Center, Ohio. Youssef then worked at Sweeping Corporation of America, a power sweeping services company based in Cleveland; he began as a financial analyst intern before being promoted to regional assistant controller.

Youssef graduated from The Ohio State University with a bachelor’s degree in personal financial planning. At Ohio State, he was a member of Tau Kappa Epsilon social fraternity. He lives in Columbus and enjoys traveling and coaching football in his free time.

Youssef@MediumBuying.com

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TRACEY BOWMAN Office Director

Tracey Bowman is the Office Manager for Medium Buying.

Tracey has been employed in various industries since graduating from Lehigh University in 1988 with a bachelor’s degree in finance. She was a commercial lender for financial institutions in New Jersey and Ohio, and a bond trader and portfolio manager for an Ohio-based financial institution.

In addition to her responsibilities at Medium Buying, Tracey is also a sales associate for a national retail chain; a sales rep, as well as the retail and wholesale website manager for a locally based clothing company; and owner/operator of a decorative painting and furniture refinishing business.

Tracey has spent the last 33 years in Columbus with her husband, Jim. They have raised three children, Lindsay, Andy, and Carolyn, and doted on many pups over the years, including their current Great Pyrenees, Duke. Tracey enjoys reading, spending time with family and friends, and playing racquet sports and word games.

Tracey@MediumBuying.com

WE DO AD BUYING, BETTER.

MediumBuying.com

WE DO AD BUYING,

BETTER.

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