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OCTOBER 29, 2014 \ newsweekly - € 0,75 \ read more at www.flanderstoday.eu current affairs \ p2

politics \ p4

Full speed ahead

Bus manufacturer Van Hool gets the biggest order in its history: 1,000 buses for the US market at a price of €300 million \6

BUSiNESS \ p6

innovation \ p7

Belgium Remembers

education \ p9

art & living \ p10

Cubs in peril

The second of three national days of remembrance took place in Nieuwpoort and Ypres this week

Jonas Govaerts’ debut film finds a Flemish scout group battling more than mosquitoes in the deep, dark forest

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© Bart Claeys/CWF

Creatives of the world, unite

Entrepreneurs, artists and everyone in between are travelling from across the globe to Kortrijk Linda Thompson Follow Linda on Twitter \ @thompsonbxl

Flanders’ Creativity World Forum celebrates its 10th anniversary in Kortrijk next week. Little did the organisers know in the beginning that it would grow to become a coveted event uniting thousands of creative entrepreneurs and organisations from four continents

K

ris Hoet doesn’t remember how he learned about the first Creativity World Forum he attended, but he recalls seeing boldface names like British comedian John Cleese, Apple co-founder Steve Wozniak and Wired editor Chis Anderson on the 2008 roster of speakers and coughing up €350 for his ticket without much additional thought. He was working as a digital media communications manager at Microsoft, and the idea of waiting for his bosses to realise the value of attending this meeting of the best and brightest minds never occurred to him. “I’m not gonna wait until somebody tells me to go,” he says. “I just thought ‘I have to be there’.” On 5 and 6 November, the Creativity World Forum, one of Europe’s biggest innovation-focused conferences, will again be held in Flanders. Some 2,000 entrepreneurs, policymakers, students, researchers and creative professionals are expected to trek to the West Flanders town of

Kortrijk to attend the festival of ideas, organised in turns by 13 regions across four continents. Hoet, now the managing partner for digital and innovation at the award-winning Duval Guillaume creative agency in Antwerp, isn’t a particularly enthusiastic conference-goer. “Ninety percent of the time it feels like I’ve heard it all somewhere else,” he says. But he makes an exception for this gathering. “The Creativity World Forum is one of those things that stands out. It’s going to be fresh; it’s going to be inspirational at a level that you don’t usually get just a one-hour drive from where you are,” he says. “I think it’s way more interesting for every creative professional to look at somebody who is not doing what you’re doing and see what’s interesting in how they approach things that you can take into your own game.” Organised by Flanders DC, the organisation for entrepreneurial creativity that has a management contract with the government of Flanders, the Creativity World Forum has staked its brand on its broad focus. In addition to the usual lecture circuit innovation gurus, motivational speakers and consultants, past editions have featured YouTube star Johnny Lee, award-winning director Oliver Stone and Wikipedia founder Jimmy Wales,

while talks, workshops and discussion panels have spanned fields like architecture, social design, car-sharing, urbanism, poetry, cooking and computer-generated imagery. According to Flanders DC general manager Pascal Cools, the two-day event measures up with world-famous ideasfocused gatherings like TED and South by Southwest by virtue of its show-stopping speakers. “We don’t have the international acclaim,” he says, “but content-wise, we’re up there. Content-wise, we offer the same quality.” So how does a non-profit with a staff of 14 in a small region pull this off ? For one, the team begins working on the forum 18 months in advance, but the roughly €900.000 event budget is what is really key. Flanders DC spends 40% of that sum on speakers’ fees, which range from a couple of thousand euros to six-figure sums, according to Cools. In addition, he says, in negotiations with speakers they play the “sympathy card” of being both a small region and a small non-profit. “We show them that we’re not in for this for the money,” he says. “We’re not wanting to make profit out of it; we really want to inspire a whole bunch of people who otherwise would never have the chance to listen to you or to see you. That often does the trick.” continued on page 5


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