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On the road again Flemish business owners trek through Central Asia in the footsteps of ancient flax traders Alan Hope
As we reported back in July, a group of business owners from Flanders is making its way along the old Silk Road though the deserts of Central Asia, in search of new experiences and an exchange of ideas. We caught up with them along the way to find out what they have learned and what they still hope to achieve.
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n two weeks’ time, a group of Flemish business owners will come to the end of a journey of a lifetime – a 15,000-kilometre trek by jeep along the Silk Road, in the direction once taken by Flanders’ flax and linen traders, from Mechelen to Chengdu in China’s Sichuan province. The group set off in May, when there were 18 of them, seen off
in Mechelen by Flemish minister-president Kris Peeters. They finished the first leg of the trip at Almaty in Kazakhstan in late June and came home, sitting out the gruelling Central Asian summer. Ten of them set off again a few weeks ago. Bob Elsen, managing director of Mechelen-based travel company Joker, is one of the brains behind the project. His company had just marked its 30th anniversary and opened a ViaVia travel cafe in Chengdu. “I love to travel. I never had to think twice about the fantastic idea of travelling 15,000 kilometres from ViaVia Mechelen to ViaVia Chengdu in a jeep in 80 days,” he says. “Of course there was also the magical attraction of the Silk Road, where goods, ideas and even philosophies have been traded since time immemorial, as great civilisations rose and fell.”
The 66-year-old confirms that “making the idea into a reality wasn’t easy. I organised my first tour in 1968 for my fellow economics students: the bus to Moscow and back home via Sweden. The Silk Road is about the same calibre. There are wild stories going around about the regions of the Caucasus, Central Asia and western China. Putting those areas under the cultural and economic microscope with a group of driven business people was sure to produce fireworks, and that was a story I wasn’t going to miss.” When asked why he would make this challenging trip, Dirk Vyncke, the project’s other founder, told me about a speech he made in May when the group were in Turkey. “This is not a trade mission, and we are not just tourists or adventurers,” he said. “We have come here to listen to you and exchange ideas on ``continued on page 3