Flanders today febr uary 20, 201 3
news
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business
#268
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Erkenningsnummer P708816
De Gelder on trial The young man who killed three in a Dendermonde créche in 2010, goes on trial this week 5
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Sweet success Damhert Nutrition in HeusdenZolder has hit the jackpot with sugar alternative tagatose 6
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Astronomical allegations Galileo’s theory-busting 17th-century Dialogue has finally been translated into Dutch 9
Heaven sent
From frozen yogurt to nursing bras, business angels are pumping new life into the start-up scene Linda A Thompson
The number of entrepreneurs using “business angels” – private investors who not only provide money but also advice and even hands-on work – has increased significantly in the last few years in Flanders. Business Angels Netwerk Vlaanderen works to pair investors with new entrepreneurs – and to make sure the path runs smoothly
S
tanding on a small, makeshift stage at the Vlerick Management School in Ghent, Greet Buytaert had 15 minutes to pitch her business proposal to sell frozen
yogurt in Flanders. In front of her were two dozen poker-faced investors. It was mid-February of last year, and Buytaert brimmed with confidence; she was convinced that Belgium would embrace frozen yogurt as a fat-free, low-calorie alternative to ice-cream, just like the rest of Europe and the United States had. Alternating with her husband and business partner, she presented their proposal, one slide at a time. Nine investors rushed over to her during the subsequent reception. She knew they were in. Just three months later, the first Moochie frozen yogurt shop
opened in the heart of Ghent (pictured). A second will soon open in Antwerp, and five more are planned across Flanders by the end of 2014. Buytaert is one of 12 new entrepreneurs competing in the één channel reality show Topstarter, which premiered on 4 February. Crucial to the speed at which Moochie has moved from business idea to physical store was the backing of four private investors, or “business angels”. “I don’t think I would have gotten so far without them,” says Buytaert. “I’m responsible for most of what Moochie has become ... but it’s the final touch that makes it perfect, and ``continued on page 3