Flanders today august 14, 2013
#293
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Belgium’s terror alert is heightened in response to NSA reports 4
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business
You rang? Brussels’ very first school for butlers opens in the swanky Le Plaza Hotel 6
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science & education
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tourism
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Animal instincts Former vegetable farmers have turned a menagerie into a model children’s farm 11
Holding the key
© courtesy Toerisme Vlaanderen
Erkenningsnummer P708816
Keeping vigilant
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f r e e n e w s w e e k ly
An eco-label programme is slowly opening the door to a new era of tourism in Flanders Andy Furniere
You might be doing all you can at home to recycle, conserve water and cut down your use of electricity. But what about when you go on holiday? Only a small minority of travellers pay attention to the eco-friendliness of their holiday destination. The Flemish tourist sector, though, is gradually adapting to environmental necessities, thanks in part to the Green Key programme.
F
lemish tourist agency Toerisme Vlaanderen and environmental organisation Bond Beter Leefmilieu (BBL) award the Groene Sleutel, or Green Key, to tourist enterprises that have implemented the measures necessary to earn the eco-label.
The Green Key programme is a global initiative that started in Denmark and was adopted by the international non-profit Foundation for Environmental Education in 2002. Today, the quality label for eco-friendly tourism facilities is used in 41 countries. For the last seven years, the label has been awarded in Flanders. While Toerisme Vlaanderen is responsible for the co-ordinating and marketing side of things, BBL receives subsidies from the Flemish government to monitor candidates. “The original demand for an eco-label came from the campsite federations,” explains Griet Geudens of Toerisme Vlaanderen. “They wanted to boost the environmental initiatives in their sector and provide tourists with a clear idea of which enterprises kept their ecological footprint as low as possible.” Since the first eco-label was awarded to camping facilities
in 2007, the target groups have gradually been expanded. In April, Green Key labels were awarded to 10 campsites, 26 youth hostels, 27 hotels, 11 guest houses, 10 attractions, 13 meeting locations, two holiday homes and one vacation centre. In total, 100 enterprises met the strict requirements, 11 more than last year. In the near feature, restaurants will also be able to apply. “There are about 50 criteria,” says Miriam Van Loon of BBL, “but what is most essential is the efficient use of energy and water. Also, a well-organised waste management system is of the utmost importance to limit the impact on our eco-system.” Other categories on which candidates are judged include the use of chemicals, food and beverages, open spaces, transportation and general environmental management. It’s recently also become a condition to involve both your staff and ``continued on page 3