countryformats
Formats: Indonesia
The new season of Indonesia’s Next Top Model debuts in a market hard hit by but recovering from the pandemic. Although Indonesia is nowhere near its 2019 formats highs, the market remains a staunch supporter of big-brand international formats and leads in returning seasons. Indonesian free TV broadcaster, PT Net Mediatama (Net TV), premieres
Formats in Indonesia in....
its second season of Indonesia’s Next Top Model, in November this year,
1H 2017
nine months after the end of season one. Bookending a year of pandemic high-anxiety with the modelling talent reality show, the Jakarta-based national network had no second thoughts about greenlighting the big-brand format from ViacomCBS, first
1H 2018
1H 2019
1H 2020
1H 2021
Rank by vol.
# Titles/ seasons
Rank by vol.
# Titles/ seasons
Rank by vol.
# Titles/ seasons
Rank by vol.
# Titles/ seasons
Rank by vol.
# Titles/ seasons
7th
19
6th
15
5th
22
5th
17
8th
6
in 2020 and then, building on that success, again in 2021. “The pandemic has definitely added to the challenge in succesfully completing production of this (and of any) show,” says Net TV chief executive, Deddy Sudarijanto, talking about the success of the show outweighing the extra cost and effort of implementing strict protocols
Source: Distributors/rights holders, titles/seasons either on air or commissioned by broadcasters or platforms in 19 countries/markets., ContentAsia Formats Outlook 1H2021, updated 8 Oct 2021
and adding layers of production complexity. “Our cycle one production process last year had gone very well without any casualty nor meaningful disruption to the process,” he adds. The same processes have been implemented for
programme Amanah Islam, which features conversation on modern dayto-day topics in a relaxed, youthful setting hosted by popular young, moderate and modern hosts, Habib Husen Ja’far Al Hadar and Abdel Achrian; and
season two. “We see Next Top Model as a premium world class talent
reality show de
Hakim hosted by Irfan Hakim that
show which resonates well with what our brand stands
highlights life stories of everyday
for,” Sudarijanto says.
heroes in local society.
The 40-episode season one aired from 28 November 2020 to
9 Apr 2021 at 8pm on Saturdays and
Sundays. The new season, which started production
Indonesia remains among Asia’s top 10 countries by
volume,
toggling
this week, will air in a prime time slot at 7pm on
between
weekdays (days to be confirmed) next month,
2020), 6th (2018) and 7th
with simulcast streaming on the network’s YouTube channel.
5th
(2019,
(2017) spots and now tying with Malaysia for the 8th place
Season two, which ran virtual
in the latest ContentAsia’s
auditions in July, gathered 1,800
Formats Outlook for the first
participants across the country.
half of this year.
40 were flown in to the Jakarta studio and 18 selected as finalists. The network, which is producing the show in-house, hasn’t changed too much for season two. The panel of judges is led by returning
Deddy Sudarijanto, CEO, Net TV
Indonesian acquisitions or commissions in the first half of this year were down 65% to just six. This is a dramatic fall from 17 in the first half of 2020. 2019 was a top-performance year for formats in Indonesia, with 22 titles/seasons commissioned/aired. Singing-related formats were the largest genre by far in
host/actress/model, Luna Maya. Fashion
Indonesia in 1H 2021. Four out of the six formats were singing
choreographer, Panca Makmun, is also
contest titles and one cooking competition.
back as judge/mentor, with celebrity fashion designer Iwan Gunawan and Ayu Gani, the winner of Asia’s Next Top Model season three, added to the panel of judges. Indonesia’s Next Top Model is part of a
Five of the titles were aired/commissioned by MNC-branded channels. The five are MasterChef Indonesia S8 on RCTI; I Can See Your Voice Indonesia S5, from Korea’s CJ ENM on MNC TV; The Voice Kids S4 from ITV Studios for GTV; Rising Star Indonesia DangDut S4 (MNC TV) from
broadcast schedule that targets family/kids and
Keshet International; and Sing for the Stars, a
the younger demographics, offering a local and
singing competition format from Thailand’s
foreign programming mix, including religious
6 Luna Maya, Indonesia’s Next Top Model Cycle 1/2 host
Workpoint Group for GTV.
contentasia october 2021