Sponsored by Fuji TV
JET propelled
Fuji Television Network has launched a content e-commerce platform to smooth Japanese rights holders path to international expansion. The Japan Entertainment TV programmes market (JET) changes the sales game, Fuji TV says.
Japanese broadcasters have opened new windows on their
use JET to send out our contents to the world simultaneously on a daily
international business, leveraging digital tech to simplify processes,
basis, and to spread Japanese content to more and more people
expand their footprint and drive new sales conversations.
around the world,” Azuma says.
Leading the programme sales initiative is Japan Entertainment TV
The new system replaces the entrenched manual/analogue process,
programmes market (JET), a new e-commerce platform launched by
and Fuji is promising that registered buyers from anywhere in the world
Japanese commercial broadcaster Fuji Television Network, Inc. (Fuji TV)
“can easily purchase programmes as if they were previewing and
in May this year as part of its digital transformation initiative.
buying products on other e-commerce sites”, along with keyword
Currently offering only Fuji TV content, the platform hopes to bring other Japanese rights holders, including TV stations, animation companies and production company in the near future. The e-commerce initiative is all part of a reworked approach to the end-to-end sales process, following global streaming trends that open content pathways into previously uncharted territory. “We wanted to create a new sales system that would allow buyers
search, programme viewing, and issuing invoices. The platform is available in English, simplified Chinese and Japanese. JET currently hosts more than 100 drama titles and about 70 nonscripted formats titles and is adding classic titles as well as new shows. The line up includes the latest Fuji TV drama series, such as Asagao – Forensic Doctor and Daughter of Lupin,” as well as Kyoj , The
from all over the world to freely access and purchase our programmes,
Confidence Man JP, Tokyo Love Story, Long Vacation and The Great
just as people can easily check and purchase products on Amazon,”
White Tower, which has been remade overseas.
says Yasuyuki Azuma, Fuji Television Network, Inc’s Head of International Business Division, Overseas Business. “With the promotion of DX in our overseas business, we would like
Fuji TV plans to operate JET as a comprehensive business platform for visual content. The 62-year-old company says it hopes “to further boost the
to connect more and more with these new customers and aim for a
domestic content industry and help Japanese rights holders to go
bigger business together with the TV stations and streaming platforms
global as one”.
we have been doing business with in the world. We would also like to
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