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Asia’s video entertainment leaders talk about everything from production and problem solving to content travelability and longevity.
“We see our role as enablers to grow this ecosystem. Some of our films, like Gulabo Sitabo, Shakuntala Devi and Coolie No.1, have become the mostwatched movies on Prime Video, not just in India, but also outside. Our locallanguage movies became the most watched movies in their respective languages, with 50% of viewership coming from outside home states... Good content transcends geographical barriers and this builds confidence among our creators, our producers, that this model is working.” Aparna Purohit, Head of India Originals, Amazon Prime Video
Free to air still plays a significant role in Thailand... Consumers have started to pay for VOD, but for [pay-TV] linear channels? I don’t think so…”
Janice Lee
“We’re learning our audience has a bigger appetite for content not originated in their own
Anne Jakrajutatip, CEO, JKN Global Media
language. Viu original,
(Thailand)
Pretty Little Liars, was
Aparna Purohit
produced in Indonesia “When we make local content, it’s more for the Indonesian audience. I don’t focus
Manoj Punjabi
but drew great audiences in Malaysia. Similarly,
on what the international appeal would be
Thailand’s Praemok
because I can’t win both worlds... Indonesian
did really well for us in
content is very Indonesia-centric right now,
Malaysia. So language is
unless it’s a festival movie... We get accepted
really not a barrier and
in the region, in Malaysia, Singapore...
we’re trying to explore
Sometimes our content, like Habibi, can go to
and allow for cross-
Germany and other countries. But very little
pollination of content
content travels. If you are focusing on what we
between markets. This will
are doing, original series, movies here, it has to
open a bigger opportunity,
be Indonesia centric. That’s how I see it.”
not just for us as a
Manoj Punjabi, Founder & CEO, MD Corp (Indonesia)
platform, for us as content producers, but also for the creative industry
“The idea is to use technology to solve important, quality
Anne Jakrajutatip
of life problems for the other three billion... This is a vast under-
as a whole.”
innovated chunk of the world’s population... people talk about
Janice Lee, CEO,
the digital divide, but we’re focused on the data divide, which
Viu & MD, PCCW
limits consumption for 90% of the population in our markets.
Media Group
They have limited data budgets. They’re not data starving. They watch short form. They do social media, but they are data malnourished. Buying those gigabytes is a thoughtful allocation of their household income. That’s what we’re focused on.” Barrett Comiskey, Founder/CEO, Migo Source: ContentAsia Summit 2021 10
Barrett Comiskey
contentasia november 2021