ContentAsia December 2023

Page 8

watchlist2023: what happened This time last year, we listed nine things on our

Here’s what happened...

watch list for 2023. Among these were Southeast Asia’s upsized story-telling initiatives, the

Upgraded story-telling definitely hap-

evolving alliances between programmers

pened and continues, and not only in Korea,

and platforms, and the distribution manoeu-

where the release of Korean blockbusters

vering as the difficulty of a direct-to-con-

like Doona! makes competitors tremble.

sumer model sunk in. 12 months ago, hopes

Poster titles in the up-sized storytelling space

were high that the pandemic recovery was

in Southeast Asia include Cattleya Killer from

underway, and travel was coming back. We

ABS-CBN International Productions, which

were watching the rise of LGBTQ+ program-

premiered on Prime Video globally in June,

ming; Korea’s obsession with the international

with Bagman on its way.

(read U.S.) market; the effort by producers

In early November, Kamila Andini and Ifa

everywhere to hang onto some of their rights/

Isfansyah’s Cigarette Girl (Gadis Kretek) by

IP instead of giving everything away in return

Base Entertainment premiered on Netflix

for full production funding; formats fortunes in Asia; consolidation, led by the Zee/Sony

Shin Hyun-been in Tell Me That You Love Me

Arjo Atayde in Bagman

merger in India; and, of course and as always, production budgets.

worldwide, capturing audiences in its home

Ruby Lin & Kelly Lin in Taiwan’s At the Moment

market immediately and rising to the global non-English top 10 by its second week.

tell better more universal tales continues.

This was followed about a week later

Meanwhile, scripted adaptations are enjoying unprec-

by 10-episode Taiwanese original, At The

edented attention, led by Korea and Japan. As this magazine

Moment, an anthology about love/inti-

went to print, Hong Kong-based Asian streaming platform, Viu,

macy during the pandemic. The Netflix

deepened its production relationship with the Philippines’ ABS-

original series, executive produced by

CBN, announcing a local adaptation of 2018 K-drama, What’s

Nick Tai with five directors and stars

Wrong with Secretary Kim. The romcom, scheduled to release

plucked from a who’s who of Taiwanese

in 2024, is the fourth adaptation between ABS-CBN and Viu

blockbusters, became Taiwan’s #2 for

after The Broken Marriage Vow (Doctor Foster), the Philippines’

the week of 6-12 Nov, rising to #1 for

version of Studio Dragon’s Flower of Evil; and an adaptation of

13-19 Nov.

Unbreak my Heart (2023) with ABS-CBN and GMA Network.

There’s also India’s The Railway

In Japan, Tokyo Broadcasting System (TBS) was counting

Men: The Untold Story of Bhopal

down to the 27 November premiere of the Korean adapta-

1984, which premiered to a place on

tion of 1995 Japanese drama, Tell Me That You Love Me,

Netflix’s top 10 global non-English a hot

a 16-episode Studio Genie original for streaming platform,

minute after its release.

Genie TV (formerly Olleh TV) and cable service Ena, as well as

The pursuit of global streaming sales is not without its risks (witness the 50+

on Disney+ worldwide (ex-China). What happens to Asian storytelling in 2024? As we enter the

Taiwan TV ‘orphans’, completed without

new year, funding is tougher, streaming pick ups are less cer-

platform commitment and still not picked

tain, and domestic broadcasters have advertising/revenue is-

up). But even so, creators’ determination to

sues. But the storytelling skills gained? Those can’t be rebottled.

8 Dian Sastrowardoyo in Cigarette Girl

contentasia december 2023


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