formatsoutlook2H2021
Lagu Cinta Kita S3 hosts Kamal Adli and Ain Edruce, Media Prima, TV3 Malaysia
Update: Formats in Asia
Format commissions in Asia continue to drop, plummeting 42% in the six months to end June 2021 compared to the same six months last year. ContentAsia’s ongoing Formats Outlook counted 127 formats on air or commissioned during 1H 2021, compared to 218 in 1H last year. Another 20 at least were added in the second half, indicating that, by volume at least, 2021 may not count as a decent year.
The number of formats commissioned or on air in Asia in the first six months of this year fell a dramatic 41.7% compared to the same period last year, according to ContentAsia’s 1H 2021 Formats Outlook. We’re blaming Covid-19 for much of the devastation, but it’s also difficult to ignore the slide in volume that preceded the pandemic every year for the last four years. The drop in volume from 2017 to first half 2021 was 55.4%; that’s 158 fewer formats this year than we counted four years ago. The good news is that interest in scripted formats has never been higher, driven mostly by streaming platforms fast-tracking time to
five of these are from the Philippines, see page 36). One of the other nine was from Indonesia, which added Indonesia’s Next Top Model S2 (ViacomCBS) on 4 Nov 2021. The series airs on freeTV channel Net TV. Vietnam also added one – singing contest Singer Auction Vietnam S4, based on the NBCUniversal format. Thailand added one too – science fiction series Switch On, a remake of MBC’s Korean drama W – Two Worlds Apart. The series premiered on Thailand’s Channel 3 on 19 November. Japan added two – comedy series No Activity (Australia’s Jungle
screen, and India has overtaken traditional leaders such as Thailand
Entertainment) and MBC Korea’s romcom drama She Was Pretty, which
and Vietnam as the top formats market by volume.
aired from 9 July to 14 September on Fuji TV.
We’ve tracked another 20 formats aired/commissioned from June to mid-November. The bulk of these are from India, which added 11 titles; 34
Four other markets – China, Korea, Mongolia and Malaysia – added formats to their schedules in the second half of 2021.
contentasia december 2021