ContentAsia April 2022

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TV5MONDE Asia-Pacific (The regional Asia-Pacific office) Unit 704-706, 7/F, Cyberport 1 100 Cyberport Road, Pok Fu Lam Hong Kong T: +852 2989 6090 E: asie@tv5monde.com W: apac.tv5monde.com tv5mondeasiepacifique TV5MONDEapac tv5mondeapac

Who’s who...

Alexandre Muller Managing Director Asia-Pacific Karine Schroeder Deputy Managing Director, Head of Marketing & digital content AFFILIATE SALES CONTACT: Nicolas Bence Distribution & Business Development Manager

Linear Television Channels In Asia

TV5MONDE broadcasts three 24-hours channels across Asia: TV5MONDE Asie is a general entertainment channel that covers GMT+5 to GMT+8 time zone (Central Asia, Indian subcontinent, Greater China, Southeast Asia) with a free-to-air signal in SD (4:3 ratio) available on AsiaSat-7 and an HD encrypted feed on AsiaSat-5 (16:9 ratio, HD MPEG4 with DVB subtitles in English, French, Vietnamese and Russian). TV5MONDE Pacifique is a general entertainment channel that covers GMT+8 to GMT+12 time zone (North Asia, Australia, New Zealand, Pacific Islands) with one encrypted feed on IntelSat-19 (16:9 ratio, MPEG4 with DVB subtitles in English, French, Japanese and Korean). TV5MONDE Style is a channel entirely dedicated to the “art of living”; The French lifestyle programming covers the whole APAC region with one encrypted feed on AsiaSat-5 (16:9 ratio, HD MPEG4 with DVB subtitles in English, traditional and simplified Chinese).

Target Audience

The TV5MONDE channels are the meeting points between French culture lovers and French language learners. But globally, our channels are designed for those who want to watch a different kind of TV. There is content for everybody (cinema, drama, documentaries, entertainment, live sports-events and kids programmes)

Linear/on-demand

Karine Schroeder

Nicolas Bence

TV5MONDE Asie and TV5MONDE Pacifique are both linear and on-demand channels. Their line ups are different and customised to each region they target. The subtitles are also available according to the feeds and the demographic they aim to.

Main focus in 2022

Trends & Outlook 2022

With another year under the socioeconomic impacts of the global pandemic, the convergence to a new technology-driven world will continue to amplify. The Video Industry will be facing another year of doubts and opportunities that would lead to significant changes. That will include mergers and acquisitions and disappearances of existing players, and the rising of new ones. Our focus will be to surf those waves and remain relevant to our partners and viewers.”

“As the streaming video industry matures and more players will compete for the same eyeballs, likely, the existing business models will also evolve to reach greater profitability. In Asia-Pacific, the current AVOD and SVOD business models will compete with a new dual-stream revenue scheme (Ads + Subs) and Freemium services. In the meantime, many of the current Pay-TV operators will try to shift to vMVPDs (virtual Multichannel Video Programming Distributors). It is Alexandre Muller, Managing Director Asia-Pacific becoming increasingly evident that streaming will ultimately take over traditional pay-TV a few years from now, especially in the most mature markets. The number of FAST (or Free AdSupported Streaming) channels is also likely to increase significantly. This increase will serve the need of many viewers to return to their old laid-back streaming habits, especially those equipped with Connected TV.”

Advertising

All channels provided by TV5MONDE in this region are Pay-TV channels, and are advertising-free.

Streaming

TV5MONDE Asia-Pacific channels are also available through a subscriptionbased TV everywhere service available on the company local website - apac. tv5monde.com - and via Apps free to download on the Google Play/Apple local stores. The online OTT service gives access, in all countries of the region, to all three live channels, as well as two dedicated news and kids TVs and a full On Demand service. The interface is available in 4 languages (French, English, Korean, Japanese) and offers subtitles in French, English, Vietnamese, Korean, Japanese, simplified and traditional Chinese.

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Channels: Linear & VOD

TV5MONDE is the world’s first French language network, which broadcasts a wide variety of subtitled primetime films and dramas, in-depth coverage of international news, live sports events, high-quality documentaries and discovery magazines, kids’ programmes, exciting game shows... TV5MONDE is designed for those who wish to explore a different kind of TV content. In Asia-Pacific, TV5MONDE offers 3 live-channels to over 136 million cable, satellite, IPTV homes, a subscription-based TV everywhere and standalone OTT service to more than 500 million users


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