Channels: Linear & VOD
Paramount, formerly known as ViacomCBS, owns 4 linear channels in Asia, with on-demand available via affiliates in select territories. Nickelodeon appeals to kids 4-14 while Nick Jr. is targeted at kids 2-6 and parents. Target audience for MTV is older teens to working adults in their early 30s to mid-40s; Paramount Network for young to midcareer professionals, aspiring singles and family-oriented individuals.
Channels
Paramount 151 Lorong Chuan #03-08 New Tech Park Lobby H Singapore 556741 W: www.paramount.com
Who’s who...
Catherine Park SVP, Head of Office & Streaming, Asia Susumu Imata SVP and General Manager, Japan Syahrizan Mansor VP, Kids & Family and MTV Entertainment, Asia Masakazu Soeda VP, Head of Licensing, Japan and Southeast Asia Jennifer Pang VP, Head of Licensing, Greater China Hendro Xu Director, Brand Partnerships, Asia Julian Lim Director, Content Distribution Management, Southeast Asia
Nickelodeon (linear, SVOD, branded blocks, Catch Up TV) The number-one entertainment brand for kids. Includes television programming and production in the United States and around the world, consumer products, digital, location-based experiences, publishing and feature films. Two feeds, with different programming line-ups. Language dubbed tracks for preschool and animation shows, subtitles for live action titles. Subtitling and/or audio dubs in English, Mandarin, Bahasa Indonesia, Bahasa Malaysia, Thai. Ad supported. Nick Jr. (linear, SVOD, Catch Up TV) The “Smart Place to Play,” giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. Award-winning PAW Patrol and other worldclass programmes are designed to engage and encourage early childhood development. Single feed. Preschool shows available in more than 20 local languages. No advertising.
Trends & Outlook 2022
More streaming services and more time spent on streaming products, IP-driven content production, and coming together through consolidation, co-production, and partnerships.” Asia focus in 2022
MTV (linear, programming block, VOD) Launching streaming products like Paramount+ and PlutoTV, and developing local IPs and talent.” The leading youth entertainment brand and the best place to watch original Catherine Park, SVP, Head of Office & Streaming, Asia scripted series, musical performances, festivals, music videos, interviews with celebrities, documentaries, and to stay on top of today’s celebrity news and music. Single feed. Subtitling in English, Bahasa Malaysia. Ad supported. Paramount Network (linear, programming block, VOD) A premium entertainment destination that pushes the limits of storytelling with bold scripted and non-scripted content. The home of global hits like Star Trek, Transformers, Yellowstone, NCIS, Saturday Night Live, The Daily Show, South Park. Single feed. Subtitling in Thai, Traditional Chinese, Vietnamese, Bahasa Malaysia, Bahasa Indonesia. Ad supported.
Content
Nickelodeon and Nick Jr. content is largely from Nickelodeon studios, with some titles acquired from USA and UK. Rights acquired for Pay TV, multi-platform (FTA, Catch Up TV, AVOD, SVOD, TVOD, DTO/DTR, Wireless/Mobile), mostly exclusive to the brand. 20-50 fresh episodes per month, higher during special occasions. MTV’s long-form content is from the studio pipeline in USA and UK. 20-30 fresh hours monthly. Local production is focused on short-form digital content. Rights for Paramount Network are mostly exclusive for key titles but also depend on local strategy. 20-30 fresh hours monthly.
Streaming in Asia Nick+ in Japan. Paramount+ launching in South Korea in 2022.
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