Business Events Africa Vol 35 No 10

Vol 35 No 10

2015

www.businesseventsafrica.com

Business Events Africa

Voice Of The Business Events Industry In Africa

Formerly the Southern Africa Conference, Exhibition & Events Guide and incorporating incentiveworld.com

THE FRENCH HAVE ARRIVED World-renowned events company GL events ... takes over at Oasys

Colonial charm, warm hospitality, comfort and convenience await guests at Sica’s Guest House, which is owner-run, and conveniently situated on three acres in Durban’s Berea. Easy access to beaches, shopping malls and other attractions, for which this holiday city is renowned, make this the perfect venue for you.

20 th

year of

trading

Situated on Durban’s prime Berea, the elegant new establishment caters for the requirements of the discerning professional and business executive. The Loft’s tasteful decor and generous proportions are complemented by the intimate, tranquil setting and refinement hospitality.

Sica’s Musgrave Bed and Breakfast is perfectly positioned high on Durban’s prestigious Berea, minutes from town and close to restaurants, shopping centres, Essenwood market, sporting venues, beaches, Ushaka Marine World and the International Convention Centre.

October 2015 specials Sica’s Guest House – Accommodation

Sica’s Musgrave – Accommodation

www.sica.co.za

www.sicamusgrave.co.za

• • • •

Single from R 800.00 / night (B&B) Double from R 1000.00 / room / night (B&B) Dinner from R 200.00 / person Conferencing from R 295.00 / delegate / day including room hire charges.

Sica’s The Loft – Accommodation www.sicatheloft.co.za

• Single from R 750.00 / night (B&B) • Double from R 850.00 / room / night (B&B)

• Single from R 600.00 / night (B&B) • Double from R 700.00 / room / night (B&B) All prices are commissionable with

10%

Never to be repeated offer!

We also have a few dates available for weddings and Year End Functions.

Specials valid until 31 October 2015

Contents

The Authority on meetings, exhibitions, special events and incentives management

about the cover 8

GL events, one of the major leading global events companies offering a complete solution, has officially announced its change of name in South Africa to GL events South Africa.

Regular Features

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4 Editor’s Comment

20 Future Focus

6 News

21 Executive Chef

7

24 Giver of the Month

An International Perspective

11 Personality Profile

36 The Last Word

Special Features

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12 ANNIVERSARY CELEBRATION

Dragonfly Africa turns 25 and even after 25 years in the game,

Rupert Jeffries says he still loves seeing groups arrive in South Africa.

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DESTINATION FEATURE Reunion Island, with a tropical climate tempered by the ocean and trade winds, is a popular destination for exotic incentives where European quality is guaranteed.

17 SPECIAL FEATURE: UNIQUE VENUES

Looking for a unique venue for your next event? Try DeHoek

Country Hotel who would love to hear from you; or SAB World

of Beer, which is a top attraction for foreigners and locals alike. www.businesseventsafrica.com

Business Events Africa

Voice Of The Business Events Industry In Africa

Official media partner

Publisher: Godfrey King e-mail: gk@contactpub.co.za Editor: Irene Costa e-mail: gomesi@iafrica.com

Formerly the Southern Africa Conference, Exhibition & Events Guide and incorporating incentiveworld.com

Business Events Africa is published by the proprietors, Contact Publications (Pty) Ltd. (Reg No. 81/11920/07)

Official journal of the Exhibition & Event Association of Southern Africa

Head Office physical address: Suite 1, Fields Shopping Centre, Old Main Road, Kloof 3610.

Head Office postal address: P.O. Box 414, Kloof 3640, South Africa.

Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence

Circulation: Jackie Goosen e-mail: jackie@contactpub.co.za Production Leader: Colleen McCann e-mail: colleen@contactpub.co.za Design & Layout: Beth Marchand e-mail: beth@contactpub.co.za

Tel: +27 31 764-6977 Fax: 086 762 1867 e-mail: contact@contactpub.co.za https://twitter.com/bizeventsafrica

Vol 35 no 10 2015 Special Features 22 venue of the month

Deep within the mountains of the ancient Waterberg

Biosphere, Mackouwkuil Game Lodge & Conference Venue, is a new destination for bush conferencing and breakaways.

KWAZULU-NATAL INCENTIVE GUIDE AND CATALOGUE Positioned between pages 16 + 17, you will find the 2015 KwaZulu-Natal Incentive Guide and Catalogue providing information on exciting things to do in KwaZulu-Natal.

ADVANCING AFRICA TOGETHER Located between pages 24 + 25 is The South Africa National Convention Bureau supplement promoting Meetings Africa 2016.

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Venue News 26 Expo Centre gets top honour at PMR.africa awards.

Market News 27 • IBTM Africa confirms dates for 2016 show.

• New sales and PR co-ordinator for Southern Spoor.

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28 • Event professionals mean business.

• Crystal van Helsdingen promoted at SAB World of Beer.

29 SAACI News

33 Calendar

30 EXSA News

34 Directory + aSSOCIATIONS OF INTEREST

31 SITE News 32 Index of advertisers

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31

Advertising enquiries:

Publication details: Business Events Africa is published monthly.

There is a Yearbook in June with magazines from January to May and July to December.

Printed by: Paarl Media KZN, 52 Mahogany Road, Westmead, Pinetown, 3610. www.paarlmedia.co.za Annual subscription rate: R525 which includes postage, packaging and VAT. Rates for addresses outside South Africa can be obtained on application to the Subscription Department, Contact Publications.

publishers of Business Events Africa, is a member of:

Jean Ramsay (Western Cape) Cell: +27 (0)79 508-0428 e-mail: j.ramsay@telkomsa.net

Bernadette Fenton (Gauteng) Cell: +27 (0)82 443-8931 e-mail: bernadette@contactpub.co.za

Wendy Odendaal (Gauteng) Cell: +27 (0)79 138 2221 e-mail: wendy@contactpub.co.za

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Editor’s Comment

The ‘tribe’ has spoken

W

e are certainly living in a time of chaos and disorder. This was something that came across at the recent Hospitality Investment Conference Africa (HICA) congress held at the Hilton Sandton.

And best of all, it has nothing to do with

being South African. This is an international trend, according to Dion Chang, a trend analyst.

Basically, everything we know today will change. So how do we survive? According to Dion, you need to stay consistent – learn, relearn, unlearn and relearn again. In other words – keep an open mind.

This certainly made me wonder about our sector or should I rather say “tribe” – another term Dion used quite regularly.

I think the word “tribe” for our sector could work quite nicely. We are all part of the same “tribe” – most of us anyway.

It is a more inclusive word – it doesn’t mean we always agree but it means we understand.

So we belong to a local “tribe” but more importantly we are part of a global “tribe”.

I have to mention that when I first heard the term I kept thinking of the Survivor series and the words – “the tribe has spoken”.

Well, what has our “tribe” got to say?

According to some speakers at the HICA congress we are in a very exciting new age, mobile optimisation is key for any of our survival, especially if we are expanding our African operations.

Technology is constantly adapting. It is difficult to stay on top of everything but we need to try. A word of caution, the Internet is an amplifier when you are doing something good or bad.

Already WI-FI and battery power are part of our daily “Maslow” needs.

Future data seems to be more important

today than ever before. What has happened is in the past. You need to move on.

The use of beacon technology can also revolutionise our “tribe”. What is beacon technology? Well, it works on Bluetooth low energy (BLE) – which is used by a low frequency chip that is found in devices like mobile phones. These chips communicate with multiple beacon devices to form a network. This is the technical answer.

What does it offer? Information about the user of the device – where they are, what they do, where they eat, what they were looking for online. Basically, it takes this data and transforms it into smart information that can assist marketing efforts.

Yes, it does sound rather intrusive, but it is smart. I can see this working in business events. Imagine how this could improve sales on an exhibition floor – or at a congress – understanding the delegates a little more.

For the hospitality sector, hotels would be able to offer a more tailored approach to what kind of food guest likes or what kind of activities they are looking for.

The world is changing, somethings are exciting but others are a little daunting. We do need to adapt our own mindset in order to survive. The “tribe” has spoken.

Irene Email: gomesi@iafrica.com

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News

Marriott International expands brand offering in SA Marriott International, Inc. (NASDAQ: MAR) continues to expand its footprint across the African continent by announcing the signing of two new properties in South Africa, in partnership with The Amdec Group. Expected to open by February 2018, the 150-room Johannesburg Marriott Hotel Melrose Arch and 200-unit Marriott Executive Apartments Johannesburg Melrose Arch, will be located in the Melrose Arch precinct in Johannesburg.

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he two properties represent the company’s signature brand, Marriott Hotels, as well as its upscale serviced apartments brand, Marriott Executive Apartments, and will be the first Marriottbranded properties under development in South Africa.

“Africa is important to Marriott International’s growth strategy because of its rapid economic growth, growing middle class and youth population, as well as the expansion of international flights onto the continent,” explained Alex Kyriakidis, president and managing director, Middle East and Africa for Marriott International.

“With more than 850 million people in sub-Saharan Africa, there are enormous opportunities there.”

Marriott became the largest hotel operator in Africa following its acquisition of South Africa’s leading hotels group, Protea Hotels, in 2014.

Over the next five years, the company expects the Marriott International brands, including the Protea brand, to expand from 10 African countries to 18, involving the development of an additional 38 properties across seven brands.

James Wilson, chief executive officer of The Amdec Group, owners of the

iconic Melrose Arch mixed-use precinct, is excited to be partnering with Marriott International, commenting: “Melrose Arch is a magnificent multi-faceted new urban quarter and the perfect location for Marriott’s first two signature brand properties in South Africa.

“At Melrose Arch, our focus is very much on creating an unforgettable experience with a vibrant atmosphere in a secure environment where people can work, shop, relax and stay.

“The Johannesburg Marriott Hotel Melrose Arch and Marriott Executive Apartments Johannesburg Melrose Arch provide contemporary and innovative hospitality that adds to Melrose Arch’s current offering.”

He added: “This partnership builds on our existing valued relationship with Marriott International established through the Protea Hotels Group’s two existing hotels at Melrose Arch, African Pride Melrose Arch Hotel and Protea Hotel Fire & Ice! Melrose Arch.

“We look forward to continuing and deepening our association with Marriott International. We are confident the hotel and executive apartments will become landmarks in South Africa and appeal to travellers from all over the country, the continent and the world.”

Three new Protea Hotels have opened over the past year – the Protea Hotel Fire & Ice! Menlyn and the Protea Hotel Mowbray in South Africa, as well as the Protea Hotel Select Takoradi in Ghana. Further, construction has also begun on a new Protea Hotel in Zambia.

Marriott expects to complete its roll out of Marriott Rewards, the company’s loyalty programme, to its Protea portfolio by the end of 2015. Protea guests will be able to earn and redeem Marriott Reward points across Marriott’s portfolio worldwide.

Further, the company expects an increase in travel to South Africa by the more than 50 million Marriott Rewards members from around the world.

The Marriott Executive Apartments brand provides upscale residential living at five properties in the Middle East and Africa.

Personalised service and the assurance of a Marriott experience allow guests to achieve what they need to in an environment that has all of the comforts of home.

Marriott Executive Apartments Johannesburg Melrose Arch has 200 fully furnished apartments including one, two and three bedrooms providing the space, ambience and privacy of a home away from home.

The Johannesburg Marriott Hotel Melrose Arch will also be the first African property to open that reflects the new brand transformation that Marriott Hotels has been experiencing globally since last year.

This includes modernising the brand’s overall appeal, as well as an ongoing innovation involving the Marriott Hotels brand around the world, with re-designed lobbies and public spaces known as “Greatrooms”.

The [reimagining] of the brand has also included introduction of mobile check-in and check-out, as well as a mobile chat application, all of which have been deployed for the next generation of travellers who blend work and play, demand style and substance, and technology that enables them to blend work and play.

Marriott Hotels has also launched a multiyear campaign called “Travel Brilliantly” (www.travelbrilliantly.com), all created to amplify the brand’s dedication to the future of travel.

The Marriott Hotels brand currently has 17 hotels in seven countries across the Middle East and Africa, with almost 6 000 rooms.

By 2020, the company expects to open a further 18 properties across the region, raising the room count by more than 4 000 rooms.

The Johannesburg Marriott Hotel Melrose Arch has 150 rooms, significant conference and event facilities, accommodating up to 500 delegates.

Other facilities include a business centre and restaurant, fitness centre and outdoor pool, which can be enjoyed by the Marriott Executive Apartments Johannesburg Melrose Arch guests. n

An international Perspective

21 million more international tourists in the first half of 2015 The number of international tourist arrivals grew by four per cent in the first half of 2015, according to the latest UNWTO World Tourism Barometer. Destinations worldwide received some 538 million international tourists between January and June 2015, an increase of 21 million compared to the same period of 2014.

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urope, Asia and the Pacific, and the Middle East, all recorded five per cent growth in international arrivals and the Americas four per cent. Limited data available for Africa points to an estimated six per cent decrease in the number of international tourists in the region. At the sub-regional level, the Caribbean and Oceania (both + seven per cent) were the best performers, together with Central and Eastern Europe and Central America (both + six per cent).

In spite of this overall growth, results by destination are rather mixed. Safety and security remain a global concern while the economic scenario is comparatively more volatile with the recovery of advanced economies contrasting with the slowdown of emerging economies. Tourism demand has also been impacted by lower oil prices and currency fluctuations.

“These results show that, despite increased volatility, tourism continues to consolidate the positive performance it has had over the last five years and to provide development and economic opportunities worldwide,” said UNWTO Secretary-General, Taleb Rifai.

“As UNWTO prepares to meet in Medellin, Colombia, for its 21st General Assembly, this is the appropriate moment to call for a stronger support to tourism as the sector has the potential to deliver on some of the most pressing challenges of our time, namely job creation, economic growth and social inclusion,” he added.

According to the UNWTO forecast issued at the beginning of 2015, international tourist arrivals are expected to increase by three to four per cent worldwide for the whole year, in line with the long-term forecast of an average growth of 3,8 per cent a year set for the period 2010 to 2020.

Regional Results Europe, the most visited region in the world, led growth and increased international arrivals by five per cent, benefiting from a weaker currency in the euro area. Growth was driven by the recovery in Central and Eastern Europe (+ six per cent), while Western Europe, Northern Europe and Southern Mediterranean Europe (each + five per cent) all outgrew the worldwide average.

Asia and the Pacific recorded a five per cent increase in international arrivals in the first half of 2015, with Oceania (+ seven per cent) in the lead. Destinations in North-East Asia and South-East Asia (both + five per cent) reported rather mixed results, led by Japan (+47 per cent through July) and Thailand (+30 per cent through July).

South Asia recorded a comparatively modest four per cent increase in arrivals after two years of double-digit growth.

International arrivals in the Americas grew by four per cent in the first half of 2015, consolidating last year’s strong results.

All four sub-regions recorded positive growth, although with variations across destinations.

The strong US dollar fuelled robust outbound demand from the United States. The Caribbean (+ seven per cent) and Central America (+ six per cent) led growth. In North America (+ three per cent), arrival numbers were strong in Canada and Mexico (both + eight per cent), while for the United States indications point to more modest growth. Most destinations in South America (+ four per cent) reported sound results, in spite of Brazil’s outbound travel stalling.

The limited data available for Africa indicates that international tourist numbers were down by six per cent with a decline of 10 per cent in arrivals to North Africa and four per cent in subSaharan Africa. Alongside the impacts of the terrorist attacks, African destinations have been impacted by the aftermath of the Ebola outbreak in a few West African countries and the slower growth of regional economies depending on the export of oil and other commodities.

International tourist arrivals in the Middle East grew by five per cent consolidating the recovery initiated in 2014. (Data for Africa and Middle East should be taken with caution as it is based on limited available data.)

Source markets show mixed results In terms of outbound tourism, data for the first quarter of 2015 shows a diverse picture in spending abroad.

Among the emerging markets, China and India both started the year with double-digit growth in the first quarter, while expenditure from the Russian Federation and Brazil reflected the slower economic growth in both markets and the depreciation of the rouble and the real against the US dollar and the euro.

As for the traditional advanced economy source markets, demand from the United States, France, Sweden and Spain remains strong, while it is weaker in Germany, the United Kingdom, Italy and Canada. n

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Cover Story

The London 2012 Olympics, arena created by GL events

GL events has arrived!

It is with great pleasure that GL events Oasys would like to officially announce our change of name to GL events South Africa.

A

s part of the GL events Group, we are very pleased to integrate fully into the world-renowned GL events quality, service and values that the company is worldfamous for.

GL events is one of the major leading global events companies offering the complete solution to all of your event and exhibition needs. With references such as The FIFA World Cups, The Olympic Games, and the complete Formula E World Tours, to name but a few of our events that we have proudly been a large part of – you can be sure that GL events South Africa are now in very safe and able hands.

As with every name change, management changes are also required to continue the future growth and success of our business, so it is with great pleasure that we confirm the appointment of Dominique Parmee, the new managing director of GL events South Africa. With more than 14 years’ experience in the events industry, and a skilled managerial eye for detail, Dominique has successfully installed the global values and service of GL events into our three branches that cover the entire South African population.

As the leading, fully integrated international provider of event solutions and services, GL events offers specialised expertise for every aspect of the event industry worldwide.

The Group operates in the main segments of the event

industry market: the organisation of trade fairs, conventions and events, the management of venues on behalf of local and regional administrations, and services for events. The company has 91 offices worldwide with more than 4 000 employees globally.

Locally, GL events has gradually evolved over the past 30 years to become South Africa’s leading project management and infrastructure supplier; from exhibitions, events, conferences and retail product solutions, marquees and staging to furniture hire and electrical infrastructure; all aspects of any brand event are covered.

Our full custom structure division further strengthens the GL events brand experience offering, with specialised marketing orientated services for the design and execution of brand-related permanent and semi-permanent custom made structures.

GL events staff consists of a diverse team, specialising in the technical, commercial, creative, marketing and management of projects, to ensure the success of any event. Through the fully integrated service offering, the company strives to make every brand experience an event. No project is too big or too small for the GL events solution, whether it is the Nedbank Golf Challenge, a small gathering, or a full-scale national marketing-retail renovation; service packages are tailored to suit budget and needs.

Cover Story

More about GL events as a company …

GL events is a world-class provider of integrated solutions and services for events operating across these main market segments: • Congresses, conferences and conventions; • Cultural, sports and political events; • Trade fairs and exhibitions for professionals and the general public.

Intervening on behalf of a large range of institutional and private companies worldwide, the Group’s mission is assisting companies, institutions, event organisers and local / regional government at every stage of the process from the definition of their event strategies to final implementation in the field.

Present on five continents, listed on Euronext Paris, Segment B, GL events had 4 107 employees with revenue of €939 million in 2014.

Three strategic business units Here at GL events we offer three different units of business in order to give you, the customer, the best possible service for your event or exhibition; • GL events Live offers expertise covering all business line specialisations and services for corporate, institutional and sports events to provide turnkey solutions from consulting services and design to producing the event itself; • GL events Exhibitions manages and co-ordinates the

Group’s portfolio of more than 300 proprietary trade fairs covering a wide range of sectors: food industry, culture, textiles, manufacturing …

• GL events Venues manages a network of 40 different venues (convention centres, exhibition centres, concert halls and multipurpose facilities) throughout the world.

An international group Since the early 2000s, GL events has established a position as a top-tier global provider of solutions and services for events by leveraging several key strengths: • A strategy of selective and sustainable local development for capturing international growth today reflected by more than 90 offices spanning five continents; • Branches, sales offices or venues managed under concession agreements, and executed through alliances with top-tier local partners or by acquiring companies with strong positions in their market; • Participation in large global events: Olympic Games, World Cups, international meetings … for which GL events has established a track record of success as an industry benchmark based on the quality of its services; • A capacity to manage multi-national teams and projects.

For more information visit www.gl-events.co.za A GL events custom made stand for an exhibition in Dubai

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Cover Story

GL events constantly growing …

Continuing growth momentum Since its creation, GL events has developed by means of a strategy of coherent and selective expansion based on a number of key strengths: • An integrated business model leveraging synergies from the Group’s three major business units for optimised performances and maximum benefits from their complementarity, throughout the world; • A solid base in its domestic market that has expanded from France to Europe, building on the strengths of mature markets; • Pursuing opportunities in emerging markets with strong growth potential; • Highly effective logistics capabilities that today cover the full event production cycle from sourcing, manufacturing to assembly, making it possible to produce and deliver equipment within very tight deadlines; • A focus on innovation in all its spheres of intervention: creation of equipment integrating sustainable development requirements, implementing the digital transformation in all areas of the company (services, offerings, etc.), monitoring developments to identify trends, collaborating with creators, designers, architects, etc.

Compelling assets GL events has significant assets that bolster its image as a market leader, provide differentiation in the worldwide event landscape and reinforce the confidence of its stakeholders: • A brand providing positive name recognition, conveying an image of rigorous standards, consistency in meeting commitments and high quality services; • Cutting-edge know-how covering every facet of event organisation; • Trade show brands with strong name recognition. n

GL events South Africa is, and will continue to grow from strength to strength, providing a welcome expertise to the ever-growing South African events industry. With the backing of a multi-million Euro events and exhibitions company in France, we can only say that the only way is up!

For all of your event and exhibition needs, call one of our branches where our friendly and professional staff will be more than happy to help you.

Johannesburg 011 210 2500 | Cape Town 021 526 3200 | Durban 031 579 3255 www.gl-events.co.za

Personality profile

Corné Koch believes in ‘meaningful partnerships’ Passionate Corné Koch, 45, head of Convention Bureau: Cape Town and Western Cape Convention Bureau, a division of Wesgro, is proud to be part of the business events industry and to have seen how it has grown in South Africa in only a short space of time.

S

ays Corné: “I consider myself blessed to be working in a dynamic industry promoting experiences.

“South Africa is professional and dynamic in its service offering and can deliver world-class experiences. I see the future as becoming increasingly more competitive.

“Forming meaningful partnerships would be a key factor to survive in the future. I also believe in investing time and energy in educating peers in this sector. It takes a while to understand how it all fits together.

“Know your clients well, but know your competitors even better.

“We need to embrace the sector and find ways of creating knowledge economies from this sector. It is a constant trial and error business that poses hidden opportunities to be explored,” she added.

Where did you grow up?

I am a Jozi girl, born and bred. I attended Hoerskool President and completed an honours in communications at the Rand Afrikaans University, as well as an advanced business management certificate from Technikon Witwatersrand.

when I joined the Advertising Standards Authority as communications manager for three years, before heading back into the tourism sector in 2011 as trade development manager for Gauteng Tourism.

What role does your family play?

I have been married to Martin for 13 years.

Our family consists of our two daughters five and 10. We are a close family unit and all my free time is devoted to spending quality time with them.

Do you have any hobbies?

Yes, I have a soft spot for museums, artefacts and antiques with a good story.

What is your favourite sport?

Cricket. AB de Villiers is my favourite sportsman.

What do you do for leisure?

Spending outdoor time with my family – doing mostly walking.

What is your secret to success?

Being true to myself and doing business with integrity.

What has been your biggest challenge in the business events industry?

The whole issue of globalisation and how it influences the sector.

What is your pet hate?

Having to waste valuable time sitting in traffic.

Where did you start your career?

What is the most memorable place you have ever been to, and why?

My career started with organising in-house training meetings for staff at the Technikon Witwatersrand.

The Notre-Dame Cathedral in Paris. I was overcome with emotion at the sheer size of the cathedral.

How long have you been in the business events sector?

What type of holiday would you avoid at all costs?

I have been actively involved for 17 years. What I enjoy most about it is all the interesting people I meet and the relationships I’ve formed.

Leaving the Technikon, I joined the South African Chamber of Commerce. In 2003, I joined the Gauteng Tourism Authority and then exchanged one authority for another

A camping holiday.

What is your favourite place?

The Drakensberg.

What is your favourite book, film, TV programme?

Books – I like to read biographies of interesting people.

Film – Fried Green Tomatoes.

TV – Any good documentary.

How do you relax?

Having a pizza evening with my family on the carpet.

What is your favourite food?

Any good pasta dish.

Who is your favourite movie star?

Meryl Streep.

Who is your role model?

My dad. He constantly teaches me that values and good morals will make you an individual at peace with yourself. And to be consistent.

What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps?

I always say that the tourism industry – no matter which field – is a bit like a bug that bites you and does not let go. If you have passion for the sector, the rest will follow, but it is no easy ride and certainly not glamorous.

You have to work hard and be prepared to persevere for what you want.

What is your dream for the future?

My dream is that our country will still be attractive for my children to want to live in it one day and to continue to provide economic benefits to those who choose to live and invest in it. n

If you could be anyone for the day who would you be and why?

I always wondered what it felt like being from a royal family, having an entire castle and all who worked in it at your disposal.

Corné Koch

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Anniversary Celebration

‘Incentives are challenging and exciting’ Irene Costa, editor of Business Events Africa interviewed Rupert Jeffries, executive chairman and founder of Dragonfly Africa.

After 25 years in the game, Rupert Jeffries still loves seeing groups arrive in South Africa. “I always feel so proud and enjoy seeing the expressions on the participant faces when they first see Table Mountain or the Cape Town minstrels or experiencing an exclusive dinner in a marquee in a breathtaking place. It gives me great pleasure.”

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xuding passion, he said: “We are lucky to have a destination that is so saleable – it does deliver and is able to offer such contrasts. There are so many different experiences that make up this magical destination.”

“South Africa is a long haul for most travellers, but not expensive.

Without a doubt we are a value for money destination and still offer great sophistication, world class service and friendliness.”

“When Dragonfly Africa first started working on incentive travel it was still quite

a new concept to the industry. It was really tricky as in those days many hotels and lodges didn’t understand the expectations of MICE travel. It was a real challenge to get our partners and suppliers to change their mindsets.”

Mr Jeffries said the secret to Dragonfly Africa’s success has been focus. “We have kept the number of countries we market to, to those that we understand.

Our biggest key source market is North America, followed by the United Kingdom, then Australia & New Zealand, Russia, South America and the rest of Europe.”

“Attending international industry trade shows consistently has also played a major role in our success. We also have sales offices in all the markets we work in.”

He said: “We have good relationships with clients, industry members and suppliers. We have a reputation that we get things done. We have highly experienced and long standing staff.”

Mr Jeffries said South Africa is still considered an exotic destination in some markets. “The ideal incentive is seven nights; three nights in Cape Town, two nights at a private game reserve in South Africa and two nights in Victoria Falls.

“Incentive travel is about creating a once in a lifetime memorable travel reward experience. There are many complexities involved in organising an incentive, including having back up plans just in case.

It is highly specialized, very demanding and requires precision. Every single thing has to

be planned and pre-empted - for instance just managing luggage alone requires a dedicated team In conclusion, Mr Jeffries said the incentive market is growing. “It is challenging and exciting. Next year, 20162017, is going to be a good year. We had a bit of a fright with Ebola, due to perceptions about the African continent’s geography, but the market has recovered nicely.

The weakness of the Rand has made South Africa even more attractive for international travellers.” n

Rupert Jeffries

Anniversary Celebration

Dragonfly Africa turns 25 Rupert Jeffries, executive chairman and founder of the travel group, commented: ‘It has been an amazing journey that started off with our acquisition of Cybele Forest Lodge and Heath Spa in White River.’

Mr Jeffries continues: “From the lodge, the idea of Dragonfly Helicopter Adventures was born, and in conjunction with this, we started Dragonfly Travel, whose purpose was to package Cybele Forest Lodge with the nearby private game lodges in the Kruger Park.

“The travel business expanded to incorporate itineraries throughout Southern Africa, and eventually the travel business was moved to Johannesburg.

“Our first big challenge was to provide the transport and logistics for Heads of State and VIPs during the inauguration of President Mandela.

“At this time, as South Africa became a democracy, the opportunity arose to pursue corporate reward incentive travel to Southern Africa – a destination that, of

course, had previously been shunned due to apartheid.

“This incentive travel business grew very rapidly, as South Africa was seen to be one of the most exotic destinations in the world, offering sophistication, diversity and value for money.

“It has certainly been an amazing journey with many highlights, challenges and excitement over the years.

“As we reflect on our 25 years in the industry, I think our strengths have been that we have always invested well in sales and marketing. We have trained and motivated our staff, and through our continuing growth, we have been able to offer a way forward for career growth.

“We have completed some extremely complex and high-number incentive programmes, and we have the expertise to tackle these large and complicated projects.

“We have excellent relationships with both our clients and our suppliers in

Southern and Eastern Africa.”

Dragonfly Africa, with its head office in Johannesburg bought Green Route in 2010, and is now operating from this Cape Town office and the new Green Route Africa brand.

The group currently employs 55 staff.

Specialising in incentive travel, with the leisure division looking after individual travellers, Dragonfly Africa and Green Route Africa are well known names around the world, and are the market leaders in incentive travel to Southern Africa in Northern America, Australia and New Zealand.

Green Route Africa are well known names around the world, and are the market leaders in incentive travel to Southern and East Africa in Northern America, the UK, Australia and New Zealand.

Dragonfly Africa and Green Route Africa have collectively won 11 Site Crystal Awards – the worldwide “Oscars” of the travel industry. n

13

Destination feature

14

Reunion Island ...

tropical incentive with a French touch In the meetings industry, no other destination has such an apt name as Île de la Réunion (Island of the Meeting). This tropical island is actually one of the French overseas departments, and is a popular destination for exotic incentives. European quality guaranteed.

I

n many ways, Reunion resembles Hawaii, except, of course, for being French and lying in the Indian Ocean to the east of Madagascar. It lies on a volcanic hot spot, which partly explains the wonderful abundance of flora.

Throughout the year, Reunion has a tropical climate tempered by the ocean and trade winds with temperatures between 20°C and 30°C.

Reunion’s nature offers a lot of possibilities. From the blue lagoon to the rocky cliff sides, the coastline allows lots of water sports and other water-related activities – swimming, deep-sea diving and fishing, or simply lying on the beach and watching the sun go under. Hiking fans will enjoy exploring the island’s mountain range and nature reserves.

Reunion has succeeded in preserving this exceptional natural beauty. More than 40 per cent of the island is classified as a nature reserve. In fact, the volcanic mountain peaks, ramparts and cirques have received UNESCO World Heritage status.

Long before the island became a quality meetings destination, it was already a meeting point for European, African, Indian and Chinese culture.

Thus, events, festivals, architecture, gastronomy and more have evolved into a warm, festive and spicy mix, perhaps best represented by the warm welcome

of the Creole inhabitants.

Reunion guarantees the same levels of comfort and standard of living as you would expect from a European destination. High level of hygiene and healthcare (no need for any vaccination and it is malaria-free), and state-ofthe-art communication technology, and all this in a completely safe and secure environment.

It is visa-free for South African passport holders, which is a great advantage for incentives and meetings.

The hotels on offer in Reunion are as varied in styles and locations as they are alike in their hospitality. They can be found in the charming towns, touristic hotspots or in coastal pleasure centres.

Private tennis courts and swimming pools are commonly available. All hotels on the island are up to European standards.

This is the ideal destination for incentives and teambuilding.

Continued on page 16

Destination feature

16

Continued from page 14

Top 10 reasons to choose Reunion Reunion is the only French island in the southern hemisphere with so many undeniable attractive reasons for corporate and professional planners to choose it as a meeting and incentive destination: 1

European standards: modern communication network, high level of healthcare, in a safe and secure environment.

6 Meeting and conference facilities available in hotels and several specialised venues.

2

An international airport with two flights weekly with Air Austral from Johannesburg. The flight takes only 4 hours. and the schedule caters for connections from Cape Town and Durban.

7

Original incentive ideas, including a dolphin and whale safari and lava tunnel exploration.

3

Only 2 hours’ time difference between South Africa and Reunion, ensuring easy direct contact with the home office and no jet-lag.

8

A national park with more than 300 species of flora and fauna and an active volcano.

9

Several UNESCO World Heritage sites.

4

Quality infrastructure according to European regulations.

5

Top accommodation from 5-star to B&B.

10 A rich and multi-ethnic Creole culture. Creole architecture, cultural events and festivals and a flavourful spicy cuisine.

Most popular incentive ideas

A tour of the island by helicopter. This trip takes about 45 minutes and allows the very best views of the island’s green landscape and blue lagoon.

A trip to the Maïdo. After an adventurous drive into the hinterland, guests will enjoy the view of Reunion’s most isolated volcanic cirque.

The same can be said for the floral wonders of the Cirque de Salazie.

Climbing the volcano is a thrilling excursion and a must. Words are lacking to describe this experience of a lifetime.

By getting out of the hotel and touring the island’s shore and its cities by car or boat, is still the best way to truly experience the unique atmosphere of Reunion.

The Wild South is a perfect example of how the wild ocean combines with the fiery might of volcanic ground. Not just on land, but also underwater.

Special Feature: Unique Venues

17

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Year-end functions

18

Special Feature: Unique Venues

SAB World of Beer –

a sophisticated conference venue rooms to accommodate your The SAB World of Beer is requirements. a sophisticated conference • Secure parking. and event venue in • Standard equipment or specialised technology on request.

Johannesburg’s trendy • Catering. Set menu options or design Newtown area. Since opening your own with our chef. its doors 20 years ago, it has Beer and Food Pairings become one of the country’s For private events, an SAB brewer top attractions for foreigners and a celebrity chef will create a beer and locals alike, and has a and food pairing menu and host an interactive and entertaining meal for five-star grading from the your guests.

Tourism Grading Council.

SA Tourism has awarded Hospitality Packages Situated in downtown Johannesburg, it the “Tourist Attraction World of Beer is the ideal venue for preCategory Winner” for three and post-event hospitality. consecutive years.

Packages are available for private

S

AB World of Beer is a unique venue, as it is the only beer tour/conference venue in the country.

Conferencing With five meeting rooms, groups ranging from 10 to 180 guests can be accommodated in a variety of configurations.

Various beer-related add-ons can also be arranged, including beer tastings with one of SAB’s master brewers, or beer and food pairings with a celebrity chef.

Full day and half day packages: • The choice between five conference

bookings coinciding with sport and cultural events happening in the city.

Beer Tours The SAB World of Beer is a fun-filled beer showcase that explores the rich history of beer.

The guided tours take you on a trip back in time through the origins of beer and the history of the South African beer industry.

Step into an immersive, surround-sound, multi-media experience where Charles Glass comes to life and opens the door to a journey like no other.

The Big Beer Experience uses third millennium technology to give the World of Beer its dazzling lights, holograms and

special effects which will ensure visitors marvel at the modern-day telling of the age-old story of beer.

The tour ends off with a cold pint in the Tap Room overlooking the city and a keepsake World of Beer glass.

Beer Tastings Open to the public as part of the tour (maximum of 30 guests), the beer tasting takes you through the characteristics of five iconic SAB beers and their specific brewing processes.

For private bookings (as part of a conference or teambuilding), an SAB brewer facilitates the beer tasting for larger groups.

Tankards and Togs Branded merchandise is available to the public from the Tankards & Togs shop.

This much sought-after beer memorabilia includes everything from Castle Lager T-shirts and Castle Milk Stout ice buckets to Hansa glasses and Castle Lite cooler bags.

Location 15 President Street, Newtown, Johannesburg, 2000 It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city’s main taxi routes.

Shuttle services from the Gautrain station can be arranged at a minimal cost. n

Conferences

Food & Beer Pairings

5 Star facility (as rated by the South African Tourism Grading Council) Selection of venues to suit your needs

Beer Tours

Celebrity chef will create a beer and food pairing menu and host an interactive and entertaining meal for your guests

Teambuilding

Ancient art of brewing beer has been brought to life with a walking tour route enhanced with the latest technology

Choose from a variety of fun-filled conferencing and beer-tasting packages

Beer Tasting Your taste buds will love this!

Conferences and extras tailored to your unique requirements

Book now to avoid disappointment

011 836 4900

www.worldofbeer.co.za

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FUTURE FOCUS

Esti Venske ...

‘this industry is extremely dynamic’ Esti Venske, 34, is the senior lecturer in event management at the Tourism and Events Department, Faculty of Business and Management Sciences, Cape Peninsula University of Technology (CPUT).

S

ays Esti: “Within this department I also fulfil the roles of programme co-ordinator for the event management academic programme and curriculum officer for the tourism management and events management programmes.

“The CPUT proudly pioneered the National Diploma in Event Management in South Africa where a combination of knowledge and skills application is the main mode of facilitation to empower graduates to make a meaningful contribution to the event industry and community at large.

“Industry participation within the delivery

of the programme forms a vital component of the course in the form of participation within the classroom, practical event exposure at events and structured work integrated learning on-site at event companies.

“As curriculum officer, my current focus is on the continuous development and improvement of suitable curriculum to contribute to the sustainable development of event management skills in support of economic growth for employment in the sector in collaboration with industry role players.”

Esti added: “Over the years, I have had the opportunity to see numerous graduates take up positions in the industry and I do feel a sense of achievement when they succeed.

“On a personal level, I have had the opportunity to present event management research papers internationally, contribute to academic development of event management curriculum and previously won the Faculty of Business and Management Sciences’ Distinguished Teacher award.”

When did you realise you wanted to be in business events?

During my years of study, I specialised in the field of tourism and hospitality management as a career choice and seeing that there was no formal event management qualification at the time, I spent my free time volunteering, job shadowing and working at events trying to learn as much as possible.

“When I then had the opportunity to pursue a career in higher education, I could see the link and the importance of skills and experience for a vocational field such as event management.

Were you discouraged from pursuing a career in business events?

No. Although I do suppose there are safer career choices. In business events, the sector and skills required are so vast, you really need to work hard at finding your place in the industry, and where you would fit best and contribute best.

How long have you been in the industry?

I have been involved in higher education

since 2003 with standing experience in hosting events, specialising in academic conferences and facilitating a range of students with a strong focus on corporate social responsibility.

What challenges do you face as a young person in this industry?

The saying that the more I learn, the less I know rings true. This industry is extremely dynamic and to competently keep up to date with the latest innovations and trends in order to cascade it to future graduates, remains a challenging priority. I am a lifelong learner and very appreciative of industry members who afford their time to share knowledge and expertise. In this discipline, real life experience is very important to underpin educational content.

What does your job entail?

My job is guided by three pillars: research, teaching and learning, and community engagement. It includes lecturing academic subjects in the undergraduate programme, supervising Masters level studies in events, contributing to the academic events management body of knowledge through curriculum development, mentorship and coaching of students in events management, engaging and networking with industry to form teaching and learning partnerships and platforms, managing and facilitating academic events and participating in event-related research.

Which personal traits do you need for this position?

Creativity, perseverance, kindness and understanding, the urge to learn and the ability to teach, respectfulness, patience, assertiveness and endless energy.

What advice would you offer young people who are reluctant to explore the business events industry?

The best advice I can offer was stated eloquently by Robert Kiyosaki –“When you are young, work to learn, not to earn.” Go into the industry with the right mindset. n

Executive Chef

Experienced Jean-Pierre still humble French-born JeanPierre Siegenthaler, 62, discovered his passion for all things culinary by experimenting and creating delicious dishes in the kitchen while growing up.

He grew up in Switzerland.

Starting as an apprentice at Hotel Vieux-Manoir in Morat, Switzerland, paved the way for a successful career.

H

e is the executive chef at The Fairway Hotel in Johannesburg, part of the Guvon Hotels group.

Jean-Pierre has been working the kitchen for 46 years. Experience does count. Balata Restaurant at The Fairway was recently awarded the American Express Platinum Fine Dining Award for the fourth year in a row.

His love for creating great food was gained through experience in the kitchens of some top hotels. Highlights include three international salons culinaire through membership of the South African Chefs Association (SACA), working at Hotelympia London, at the World Culinary Festival in Vancouver, Canada, as well as at IKA Hoga Frankfurt in Germany. He was also part of the team that catered for the inauguration of past president, Nelson Mandela.

He has stamped his mark on the South African culinary scene since his arrival in the country in the mid-70s when he joined The Edward Hotel in Durban as its chef garde manager.

Since then he has held positions at some of the country’s most famous establishments. These included working as executive sous chef at the Carlton Hotel, and executive chef at both the Rosebank Hotel, Johannesburg (in the 80s), and at Centurion Lake Hotel, Pretoria, Hyatt Hotel Rosebank and then LSG Sky Chef (airport), before joining The Fairway Hotel.

His goal for the next five years is to finish up his career on a high at The Fairway before taking up retirement.

Jean-Pierre said since arriving in South

Africa, there have been lots of changes on the culinary front. “Coming from traditional French cooking to a more Asian feel, fusion of different cultures, including African influences, as well as molecular cuisine more recently (not my cup of tea I have to admit). The public is adapting more and more to the new trends through travelling more regularly.”

His advice to organisers is work with the chef on the menus and special requests.

“Listen to what is possible or not at a specific venue, as the chef knows his environment best.”

Jean-Pierre said one of the main challenges facing the industry is attracting new young chefs who are willing to come into a not so easy environment with long hours and irregular days off, but rewarding if successful and dedicated.

On the global front, he said there is a trend towards healthier food, as well as smaller portions well presented. “The Asian influence is still a big trend with the always appreciated Mediterranean cuisine.”

Jean-Pierre has been with Catherine for 38 years. He loves travelling and cruising, as well as bush weekends, when possible.

He enjoys playing badminton, walking, and watching sport and news on the television.

Jean-Pierre’s advice to newcomers

What is your signature dish?

I always had a soft spot for Paupiette of sole which is a rolled fillet of sole stuffed with a salmon mousse served with a lobster cream sauce served with a crisp Sauvignon Blanc.

What trends are emerging in the conference industry in regards to food?

Healthy food, more finger food – easier to eat. Buffet is always the best option as you can please a variety of people pending the buffet is well supplied with fish, meat, poultry and vegetarian options.

What has remained constant in this industry?

The desire to please as many people as possible. This is not always achievable, giving the different levels of our society.

wanting to become an executive chef is: “Walk before you run, make sure that you have enough experience and knowledge of basic cooking and global cuisine as well as a good training in general people’s management.” n

What is your favourite beverage?

Beer, wine and spirits.

What is your favourite food?

A little bit of everything, but leaning towards Chinese and Italian (as I can cook the rest myself.)

What is your pet hate?

Dishonesty and incompetence.

What is your great love?

Cooking dishes that are pleasing and appreciated and rewarding to everybody.

Are you adventurous?

Not too adventurous considering my background, but am prepared to try new things and trends. n

21

22

Venue of the month

Mackouwkuil

Game Lodge & Conference Venue Deep within the mountains of the ancient Waterberg Biosphere, Mackouwkuil Game Lodge & Conference Venue is enveloped by bushveld on one side, and fringed by a dam on the other. Like an oasis in the savannah, lush lawns surround the main lodge, stretching right to the water’s edge, while the guest rooms and luxury tents lie hidden among the wild thicket.

This stunning setting makes Mackouwkuil Game Lodge & Conference Venue a unique malaria-free bush getaway, far removed from the demands of urban life, yet only three hours’ drive from Johannesburg.

T

he main lodge is the nucleus of Mackouwkuil, where guests come together to interact, dine, brainstorm or simply enjoy the views and the comfortable facilities furnished in contemporary African décor, highlighted by the use of natural materials and local art.

A piano in the inviting lounge creates a convivial ambience, as does the fireplace in the large family-style dining room for the cooler winter evenings.

Also located at the main lodge are two purpose-built conference rooms, seating 35 and 70 delegates respectively, equipped with state-of-the-art facilities for executive meetings, presentations and product launches.

Should clients wish to film a speaker in front of an audience, the 70-seater lecture room can easily be transformed into a black box studio. A professional film company is available on request to capture and post-produce content at highly competitive rates.

Adjacent to the main lodge, a permanent marquee alongside the dam can hold up to 120 day delegates. Despite its remote bush location, the lodge has fast Wi-Fi access throughout the property, including the rooms, delivered by a fibre optic network.

The lodge also has a back-up generator.

Expansive lawns surround the main lodge, with a large, resortstyle swimming pool taking centre stage, while a walkway extends across the dam to an island-like lapa, totally surrounded by water.

This magical spot can be used for special occasions or an intimate fire-side dinner as the sun sets on the water.

It is also the perfect place to come and watch Mackouwkuil’s resident pod of hippo and the myriad birds and wildlife that gather on the banks.

Luxury accommodation comprising 25 guest rooms, four luxury tents and two mountain guest houses is tucked away amid the bushveld behind the main lodge.

The elegant African décor theme continues to the lodgings and all room types, including the tents, have air-conditioning and modern en-suite bathrooms.

The “Out of Africa” style tents are pure luxury with private

Venue of the month

decks overlooking the dam, some even with their own jacuzzi or private splash pool. The two mountain guest houses, suitable for small groups, are fully equipped and have two bedrooms each, a private lounge and a kitchenette.

Beyond the lodge, numerous species of game roam through the reserve, and you may spot golden wildebeest, kudu, buffalo, giraffe, impala, eland, waterbuck, bush buck and sable on your game drive through the Waterberg savannah.

Occasionally, a leopard and her cub are sighted drinking from the 7 km ravine flowing from the top to the bottom of this stunning property.

Visitors can also get closer to nature and walk or mountain bike through the bush within the enclosed lodge camp among the safer species of animals at Mackouwkuil, or enjoy the on-site or off-site activities that are available. n

Introducing a new destination for bush conferencing and breakaways, Mackouwkuil Game Lodge & Conference Venue in the Waterberg • • • • •

Three and a half hours’ drive from Johannesburg Two state-of-the-art conference venues for up to 35 and 70 delegates Luxury accommodation in 25 guestrooms and 4 luxury tents High speed (10 MBps) Wi-Fi connectivity throughout, including the rooms Tranquil bush setting with views over the dam

bookings@mackouwkuil.co.za | +27 604 324 871 | www.mackouwkuil.co.za For more information and rates contact Southern Spoor on info@southernspoor.co.za or 011 467 0521

23

Giver of the month

24

Aligning CSI initiatives with national priorities Collaborating with government positively influences the way the corporate sector, as well as sports federations and institutions, make a sustainable contribution to sports development in schools, particularly in underprivileged areas, according to Vusi Dlamini, group HR director for Tsogo Sun.

M

r Dlamini said: “The Department of Sports & Recreation, together with the Department of Education, have created a Memorandum of Understanding that outlines government’s objectives in 16 selected school sporting codes – and aligning sporting programmes within civil society with these objectives will ensure that the overall impact on sports development is significantly greater than could be achieved by these sectors individually.”

Shanda Paine, group CSI manager of Tsogo Sun, said government’s inclusion of sports and arts into the National Development Programme has made sport a national educational imperative, and one that Tsogo Sun has embraced in its Sports Academy and Arts Academy that impact many schools in disadvantaged communities.

Tsogo Sun believes sports and arts change lives and bring about new attitudes, and has joined forces with like-minded organisations to develop community programmes aimed at making a tangible difference in the lives of underprivileged communities – enabling change by creating reasons to be enthusiastic about the future.

These extensive programmes have already had a positive impact on thousands of learners across the country.

Tsogo Sun’s key programmes are in line with the objectives and purpose of government’s existing School Sports Framework priorities, which include mass participation, identification of talent, making sure marginalised communities are not excluded, enabling coaching the

coaches programmes, and integrating extracurricular activities back into schools, while facilitating events and opportunities in the areas of chess, arts, soccer and education programmes.

The Tsogo Sun Moves for Life chess programme has been implemented at more than 70 schools all over South Africa and more than 50 000 learners are learning through play with the potential to improve the learning of maths, science and life skills, said Afrika Msimang, trustee of TSML. “Our aim has always been to build children into well-shaped citizens. Chess is a tool that helps equalise the playing field. I believe this is evident in Tsogo Sun’s strategy of engaging the youth of today.”

The Tsogo Sun Arts Academy forms part of the extra-curricular activities of 12 schools in the Diepsloot, Mayfair, East London and Nelspruit communities, teaching 480 students the basics of drama and dance, together with a structured life skills course to empower the youngsters to make sound choices throughout their lives. The company is an active member of Business and Arts South Africa (BASA), and Michelle Constant, chief executive officer of BASA, emphasised the important role that the arts play in building character and skills.

“The arts act as a key entry to other skills.

So, using the arts in education supports social capital, imagination and growth of EQ in a child.”

Tsogo Sun has partnered and aligned its CSI soccer initiatives with the South African Football Development Agency, which has developed its Vision 2022 Football Development Plan to align with government’s National Sports Framework.

Dr Robin Petersen, SAFDA chief executive officer, said: “We have a vision built on pillars which aim for similar outcomes, such as benefits in terms of physical activity and grooming responsible citizens and life skills as a by-product of this sport.

“Central to this development philosophy is our focus on mass participation, mostly through school leagues and the pursuit of elite performance.”

As a basic fundamental, Tsogo Sun is committed to education and development.

Through its Learning Academy, the group constantly educates and develops staff, provides bursaries to students and gives young people access to national historic and educational facilities such as the Apartheid Museum, as well as supporting complementary programmes such as the Primestars, Columba Leadership, Olwazini Discovery Science Centre and a number of bursaries at schools and tertiary institutions.

Ms Paine said: “Education is an important pillar in our CSI programme, and we have several initiatives that focus on the holistic development of the child at school, all of which include the development of life skills to fulfil their potential.” n

Advancing Africa Together

Meetings Africa ...

Africa’s premier business events show

By Irene Costa editor of Business Events Africa treated to a robust event programme catering to buyers and exhibitors. Certain classic elements of the Meetings Africa programme will be retained in 2016 while other aspects will be refined to make the show better and more impactful.

Without a doubt, one of my favourite shows of the year, I am very excited

about Meetings Africa 2016 and am very confident that it will exceed expectations in terms of visitor experience, and quality of exhibitors and hosted buyers.

Business Events Africa, in partnership with the South Africa National Convention Bureau, continues to run a series of supplements.

Amanda Kotze-Nhlapo, Chief Convention Bureau Officer of the South Africa National Convention Bureau:

M

eetings Africa has earned its place as Africa’s premier business events trade show. The show attracts quality buyers from around the world and superior business events products and services from across the continent.

Meetings Africa has grown significantly since its inception in 2005. It has become the preferred meeting place for the industry, offering exhibitors from across Africa.

Delegates attending the show will be

Themed, Advancing Africa Together’, Meetings Africa 2016 will be celebrating its eleventh edition of the exhibition and promises to be bigger with new additions and enhancement to the offering and events taking place at the show.

Attracting over 2000 visitors including corporates, media, international and African association buyers throughout the three days, exhibitors are guaranteed to make new contacts, engage with existing clients and to network with colleagues in the industry. It really is all about business.

The pre-scheduled business to business appointments between exhibitors and buyers are some of the reasons this show is extremely successful. These meetings ensure that the exhibitors get to meet the right people for their business and similarly buyers engage with the right products to match their requirements.

Large Mexican company selects SA and Walthers for 2015 incentive

Securing the business

Walthers managing director, Daryl Keywood finalised R20-million deal at Meetings Africa 2015.

Securing this business has been an 18 month journey. We first interacted with this client at Imex America in October 2013. When we reconnected at Imex America in 2014, Southern Africa and Jordan were short listed. We took the opportunity together with South Africa National Convention Bureau to host our client to Meetings Africa during February and also exposed the client to the various destinations during pre and post show visits.

The contract was finally signed in March some six months prior to travel.

The Incentive Cementos Moctezuma, one of Mexico’s largest producers of construction industry supplies, chose Southern Africa for its annual 300 participant programme.

Challenges It is undoubtedly a fantastic trip but did not come without many challenges. Securing the space at the safari lodges within the relatively short lead time was probably the biggest challenge. We called this our 4D jigsaw puzzle. Other challenges include visas as the participants will not only visit South Africa and Zambia, but also Zimbabwe and Botswana.Â

Budget The total programme budget excluding international flights is approximately R20-Million. This covers accommodation totalling 1500 room nights, charter flights, meals activities and excursions as well as room drop gifts, decor theming and AV for functions and a one day conference.

Fast Facts

Accommodation Countries Two counties, South Africa and Zambia

Duration 10 nights

300 delegates 1500 room nights 12 separate safari lodges in Sabi Sands, Hoedspruit and Northern KZN Two hotels

Feedback PETE RICHARDSON

Feedback Jaco Du Plooy

Pete Richardson, golf & PR director of Legend Lodges, exhibitor at Meetings Africa 2015 said: Legend Hospitality Group has exhibited at Meetings Africa for as long as we can remember and 2015 was the best ever. The one-on-one business-to-business VIP corporate buyers programme speed dating was a revelation and has resulted in excellent new business and some remarkable new relationships.

Meetings Africa is without doubt the best business events show on the continent and Legend Hospitality Group will continue to support it every year it continues to deliver such excellent results.

Jaco Du Plooy sales, marketing and revenue manager of NH The Lord Charles Hotel, exhibitor at Meetings Africa 2015 said: NH The Lord Charles Hotel had our biggest ever presence at Meetings Africa in 2015. For this first time ever, we offered clients the ability to check availability and make bookings in real-time on our stand for meetings and events.

Generally we found a decrease in the volume of people walking the floor, however the number of meetings increased by over 120 per cent. For us the quality and number of meetings on our stand is far more important than overall attendance of the show. Over and above exhibiting in the main hall, we also had the opportunity to attend the B2B networking sessions.

From this we had secured one large conference from a corporate client.

We had a total of 91 full meetings and 40 VIP corporate buyers programme speed dating meetings.

Quoted R48-million of business.

Return on Investment: Return directly as a result of the show is limited to the above booking about R550K. However, it is difficult to quantify the brand awareness and subsequent bookings that may result indirectly from this show.

We have been participating in Meetings Africa since its inception, and feel it is vital to continue to have a presence there. We are big supporters of Meetings Africa and agree that it is still Africa’s primary Business Events Showcase.

Who does it attract?

The exhibition attracts buyers and visitors from around the world who are interested in doing business in South Africa and indeed the rest of the African continent.

New additions Amongst the new additions to the show are a revamped line to Business Opportunities Networking Day (BONDay), which is taking place on Monday, 22 February 2016 with an exciting events programme that will be available on the Meeting Africa website shortly.

The dedicated local corporate programme was first introduced in 2015, and 2016 promises to be bigger and better. This unique opportunity gives exhibitors an opportunity to meet with carefully selected corporate buyers in one room.

Don’t miss out Don’t miss out on this amazing opportunity and apply for your space today. For more information on exhibiting at Meetings Africa 2016 please contact Tendai Murahwa on tendai@meetingsafrica.co.za or +27 11 476 5104.

Fast Facts DATE:

22-24 February 2016

VENUE:

Sandton Convention Centre in Johannesburg

THEME:

Advancing Africa Together

26

Venue News

Expo Centre gets top honour at PMR.africa awards

T

he PMR.africa Business Excellence Awards ceremony was held at the Randpark Golf Club on 31 August 2015, and the Johannesburg Expo Centre is pleased to announce that it achieved an outstanding rating of 4.10 out of 5.00 in the category for the top exhibitions and events venue, taking home the coveted Diamond Arrow award.

The PMR.africa magazine, which has been in existence for 25 years, publishes the survey results of its research projects, promoting companies, departments and institutions as entities for outstanding business. The purpose of the ceremony is to reward companies for excellence achieved in particular competencies.

“PMR.africa encourages companies to use the award as a unique marketing tool to enhance their competitiveness, both globally and locally,” explains chief executive officer Johan Hattingh.

“More importantly, it should be used to thank all personnel and staff for helping to illustrate that the company, department or institution is an undisputed leader in its respective industry.

“This is because we believe that behind each successful and highly-rated entity, there is a successful and hard-working team.”

This is a sentiment shared by JEC chief executive officer Craig Newman who accepted the award on behalf of the Expo Centre team.

“This award is the result of hard work by a wonderful group of people,” he says.

“It’s for the people working behind the scenes so they know that what they do is valued, acknowledged and rewarded. It is also for our prospective clients whom we wish to convince of our ability to deliver.”

The PMR.africa awards are the culmination of a research process whereby companies and institutions are given a rating based on South African respondents’ perceptions of specific attributes or criteria, with a strong emphasis on evaluating and measuring customer service and customer satisfaction.

“The award is valuable in many ways,” says Mr Hattingh. “It can be referred to in any advertising or promotional material, which helps to create brand awareness and sets a benchmark for the industry, representing a goal for others to aspire to.

“Above all, the awards signify competitiveness, effectiveness, excellence, leadership, resilience, excellent customer service and customer satisfaction.”

The Sandton Convention Centre won Gold, achieving a rating of 3.85 out of 5.00, but it was the JEC that came out on top, winning its 3rd Diamond Arrow award and 5th PMR.africa award in total.

“The last time we achieved a first place was in 2011, so we are very happy to have done it again,” says Mr Newman. “It confirms to us that we are delivering on

Craig Newman

our objectives and it motivates us to raise the bar even higher.”

August was a jam-packed month for the Expo Centre with several exciting events taking place. From 14-16 August, the JEC hosted the renowned Johannesburg Boat Show featuring the Outdoor Lifestyle Show.

Visitors were able to peruse a variety of sleek new boats, including luxury highperformance boats and ski boats while Kia Motors displayed their latest products and offered test drives. The show also included fishing and diving exhibits, outdoor food, as well as braai exhibits.

“It is always well worth our time, money and effort to exhibit at the JHB Boat Show,” said a representative of Lowrance SA. “Not only does it give us a chance to expose interested customers to our offerings, but it allows us to meet with other dealers in the industry. We will definitely be back.”

The Fun & Biz Show, which aims to promote popular entertainment facilities in South Africa, took place from 13-15 August and attracted representatives from industries such as tourist attractions, design and planning, amusement park equipment, arcade game machines, stage equipment, vending and retailing equipment.

“We were excited to host our event at the Expo Centre and I am happy to say that we were not disappointed,” says Adrian Chan, organiser of the Fun & Biz Show.

“We appreciate the excellent hospitality we have received from the JEC and its staff. It makes all the difference to the event if the venue is organised and efficient.”

The Expo Centre was proud to host its second successful Jehovah’s Witness Church Convention from 21-23 August 2015.

“More than 60 000 people attended the event, and more than 4 000 cars were parked inside the venue,” says Mr Newman. “Its ample facilities make the JEC the perfect venue to host an event of this magnitude.”

Says Andre Botha, contract manager for the Jehovah’s Witness Convention: “We would like to formally thank the JEC and their staff for their excellent hospitality and professionalism.

“We have come to expect a certain standard from the venue and we have never been disappointed.” n

market News

IBTM Africa confirms dates for 2016 show

T

he organisers of the Reed Travel Exhibitions’ ibtm events portfolio have confirmed that the 2016 edition of ibtm africa, organised by Thebe Reed Exhibitions, will take place at the Cape Town International Conference Centre from 4-6 April 2016.

This highly targeted event offers an exclusive opportunity for African exhibitors to connect and engage with top level international decision-makers during three days of face-to-face business meetings and networking.

Chardonnay Marchesi, general manager for Africa Travel Week, said: “According to a recent Euromonitor International report, South Africa remains a global travel and tourism destination. The number of arrivals increased by six per cent in 2013, rising to 9,7 million and business arrivals continue to drive overall growth in arrivals in South Africa.

“These findings re-inforce South Africa’s position as a global business events destination and with an exclusive platform for high value pre-scheduled face-to-face meetings between top level buyers and suppliers for three days of business, networking and education, ibtm africa has now established itself as a key event in the meetings industry calendar in Africa.

“The response from our exhibitors and hosted buyers who attended this year’s show has been very positive. Here’s just a snippet of what they had to say.”

Mark Styles, Bayclayton Canada, who attended the 2015 show as a hosted buyer commented: “The quality of exhibitors is excellent, from hoteliers to safari lodges to DMCs. They are all giving a great variety for my clients.”

New sales and PR co-ordinator for Southern Spoor In an ongoing commitment to providing PR and brand management services to its clients, leading hospitality marketing company Southern Spoor Marketing has appointed Claire Tyers in the role of sales and PR coordinator.

“Claire’s strong administrative skills and enthusiasm for customer service will complement and enhance the professional services provided by Southern Spoor to our portfolio of privately-owned hotels and lodges, and we are delighted to welcome her to the team,” said director Anita Foxcroft.n

Toni Obeniyi, director Delion Global, said: “Very well orgainsed event particularly the appointment system. A good mix of exhibitors covering a wide range of facilities.”

Tracey Pretorius, Sun International South Africa, who exhibited at ibtm africa 2015, commented: “We found the show has been very successful for us in that we have been able to meet really good incentive buyers and new buyers.” ibtm africa will be held over three days, with exclusive oneto-one pre-scheduled business appointments, 10 exclusive networking opportunities and the ibtm africa Forum, which will open the show.

As one of next year’s key new initiatives, ibtm africa will be inviting corporate hosted buyers to participate in an exclusive Speed Networking session, which will take place on 6 April.

Together with the two other co-located shows – ILTM Africa and World Travel Market – more than 30 industry-related debates, forums, conferences, seminars and lectures will be delivered during Africa Travel Week. n

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Market News

Event professionals mean business SOUTH Africa has proved that it can organise world-class events but this expertise is being swamped by thousands of so-called “event managers” who have minimal training or experience.

Event management incompetence is now a criminal offence, with the promulgation of the “Safety at Sports & Recreational Events Act” and the revised SANS 10366, both of which make experience, training and qualifications a legal requirement for event managers. It is time to clearly identify and promote the use of qualified event managers to protect all event stakeholders.

International event management qualifications and professional designations are now available direct from Tourism HR Canada and they can be achieved online, quickly and economically.

These professional designations for event co-ordinators, managers and directors meet the South African legal requirements for experience and qualifications, plus are endorsed by EXSA (Exhibition & Event Association of Southern Africa) and are recognised by the industry as standards of event management excellence.

Holding an event management professional designation gives credibility, a competitive advantage when bidding for local and International events and improves performance.

ExpoExpertise has been appointed

by Tourism HR Canada as its distributor of “emerit” event management qualifications/designations for Africa.

Joy Donovan, ExpoExpertise managing director, will be running coaching session for “emerit” candidates to prepare them for the submission of relevant work experience and for a skills audit to ensure they are equipped for the online exam. n

Crystal van Helsdingen promoted at SAB World of Beer CRYSTAL van Helsdingen has been promoted to marketing officer at SAB World of Beer. She previously held the marketing and events co-ordinator position. She has been with the World of Beer for two years.

“I have been in the hospitality industry for over a decade now, starting as a waitress at 15 years old.”

She matriculated in 2005 with a distinction in travel and tourism. “I realised I had a love for planning and organising, so I studied hospitality management, which is an international diploma at the University of Johannesburg. I completed my practical year at Intercontinental O.R Tambo in

2009. I worked at Southern Sun Hyde Park for a short period of six months. I then became a manageress at Westwood Arms restaurant on the West Rand in 2010, which still allowed me to do events as it had a party and function area, which I managed.

“I noticed that weddings seemed to fall in my lap or came my way more often, so I decided to specialise in weddings as the wedding planner at Makiti Wedding and Function Venue in 2011.

“I have been very lucky to have come across so many different opportunities in a few years, as I am only 28 now and still climbing the corporate ladder,” she concluded. n

SAACI News

Titans winner thrives on people’s energy Irene Costa, editor of Business Events Africa recently spoke to Adriaan Liebetrau, chief executive officer of SAACI on being awarded the Titans – Building Nations Recognition – Tourism & Leisure regional winner.

What inspires you?

I thrive on people’s energy. If I find someone positive and inspirational I naturally gravitate to them. In short, “ordinary people doing extraordinary things”, inspires me.

Why do you think you were the winner?

The award is a combination of years of hard work. The questions were mostly about determining if you were an allrounder and what you were doing to grow the people around you.

What is your life motto?

Love without hurting, work like you don’t need the money, and dance like nobody is watching.

What advice do you have for people in the industry trying to make their mark?

I once read a quote from Richard Branson Paraphrased it says: “If someone asks you to do something and you can’t, still say yes and figure out how to do it. If you don’t someone else will.” To some extent I have done this by constantly challenging myself.

With SAACI’s SADC expansion, I hope we will collaborate better in the future, sharing leads and rotating business. I firmly believe Africa is rising, but we need to open our eyes to the opportunities on our doorstep. n

What can we expect from SAACI in the future?

There are a lot of things happening behind the scenes at SAACI. Ultimately, we are in a period of renewing, reworking and refining what it is that we do.

What are your future goals?

I want to work in government. More specifically, the United Nations World Tourism Organisation. That in itself is a few years off still, but I am always thinking long term.

Adriaan Liebetrau

What’s the next step for the awards?

The other eight regional finals have now taken place and the next step is the African finals taking place in Johannesburg.

What’s your vision for Africa?

Africa is not that deep dark continent that Hollywood has portrayed us to be.

The telephone number for Monte De Dios, a SAACI member, was incorrectly published under the SAACI membership listings in the annual 2015/2016 Business Events Africa Yearbook.

The correct number is 071 100 3305.

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EXSA News

EXSA announces new Pallet Design Challenge

A

fter much anticipation, EXSA, the Exhibition& Events Association of Southern Africa, is excited to announce an intriguing new initiative that blends innovation, marketing and creativity into one room or, in this case, the Sheds in Fox Street, Johannesburg.

The idea is to showcase the design and innovative skills of members to the relevant marketing and creative fields, as the

Sheds on Fox Street, Johannesburg

leaders of design in the industry. This will be done through a fun and exciting spatial design challenge. EXSA members will be given the opportunity to exhibit themselves and their brand in the most innovative way they can think of, using a standard pallet along with any other materials they desire within a really tiny space (one cubic metre, with a height of two-and-a-half metres).

All entries will be displayed within an

exhibition space where relevant design creatives, innovators, agency gurus, students and marketing divisions are encouraged to come and view these works.

“We want these industries to take note of the calibre of design, creative innovation and services that are offered by our EXSA members,” said EXSA board member Bronwyn Mathias.

The initiative is open to all members across all three EXSA Forums – Suppliers, Organisers and Venues, i.e. stand builders, electrical companies, audio-visual companies, etc. This is a way for them to showcase themselves and their brand’s story.

All the entries will be judged at the Pallet Challenge, with the winners announced at the annual EXSA awards – the Oscars of the Industry on 25 November at the Monte Casino Ballroom.

EXSA takes great pleasure in inviting all marketing divisions, students and innovators to come and view the exhibition, as well as its own EXSA members to get involved, get creative, get excited and get noticed!

The event will take place on 28 October at the Sheds on Fox Street, Johannesburg.

For more information about the event, or if you would like to get involved, e-mail aimee@exsa.co.za. n

Site news

Site Summit challenges delegates

By Irene Costa, editor of Business Events Africa

T

he monetary value of incentive travel business, insights into social media and a look at how “African” South Africans are, were some of the hot topics at the third Site Southern Africa Summit recently held at the Radisson Blue Gautrain Hotel in Johannesburg. The event was well attended and the content was thoughtprovoking.

Guest speaker Victor Kgomoswana, author and radio presenter and a specialist on Regional Africa, gave delegates food for thought. His direct approach challenged everyone in the audience to think about how “African” we really are. His main point is that we, South Africans, need to realise we are part of Africa.

He emphasised South Africans need to change the way we view Africa, but this can only be done by exploring other African countries. Mr Kgomoswana concluded by saying: “Africa is open to business. My question is: Is your mind open to do business in Africa? Be African here.”

Daryl Keywood, Walthers DBS and Site International board member for Africa and Middle East, recently got his Certified Incentive Specialist (CIS) qualification. Mr Keywood spoke on incentive travel as something special when done properly.

He said the incentive business in the US is worth $77-billion.

“The US is strong in ‘traditional’ incentive sectors like automotive; automotive parts; finance and insurance; medical and pharmaceutical and direct selling organisations.

He said markets that are growing include information technology (service providers) and telecommunications.

“More clients are doing various parts of the incentives themselves, like booking hotels and airlines, so the puzzle is changing. We have to divide the pie. We are living in a dynamic world. Good news is budgets are up.

“With the state of our currency, South Africa should be thriving, but we do have some stumbling blocks like the new visa regulations,” he said.

On a positive, he announced Rwanda has joined as a member of Site Southern Africa.

Debbie Ghillino, incentive strategist at Uwin Iwin, spoke on the benefits of incentive programmes.

Francois Muscat, from WSI, delved into the social media realm and gave delegates indepth tips of how to better make use of social media. His presentation gave delegates some great social media application ideas. His focus was mostly on LinkedIn.

Again, this year, the Site Summit had a speed networking refreshment break. This is very productive as delegates got to meet almost everyone at the event.

The event finished off with a thriving panel discussion on the future of incentives.

In summary, the panel of experts including David Sand, Uwin Iwin; Amanda Kotze-Nhlapo, South Africa National Convention Bureau; Carole O’Connor, Rovos Rail; and Dalene Oroni, Cruises International; all agreed that there is great potential in incentives. n

Daryl Keywood

What we’re all about ... motivational experiences Why we do it? ... business results Site Organisational Mission •

•

•

Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth Contact Tes Proos Office: + 27 (0)21 555 3617 Fax: 086 698 7792 Only one organisation sits at the critical intersection between those who E-mail: tes@crystalevents.co.za seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site ... www.crystalevents.co.za

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Advertisers Index

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Business Events Africa

Voice Of The Business Events Industry In Africa

Vol 35 No 10 * Denotes supplement Advertiser

Page No.

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Website

Compex

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Durban ICC

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Exhibition Freighting GSM

6

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p Yes, please, I would like to subscribe to Business Events Africa.

Expo Centre

1

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EXSA

30

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GL Events South Africa

OFC

An indispensable publication!

A year’s subscription provides you with the Yearbook, 11 monthly magazines and a copy of the annual South Africa Conferences & Exhibitions Calendar.

Subscription form To: Business Events Africa,

PO Box 414, Kloof, 3640

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Peermont Global (Emperors) 5

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Plaslope

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glenda.aereboe@plaslope.com

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SAB World of Beer

19

www.worldofbeer.co.za

SAACI

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SA Tourism

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convention@southafrica.net

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SA Tourism

*

convention@southafrica.net

www.meetingsafrica.co.za

Sica's Guest House

IFC

Site

31

tes@crystalevents.co.za

www.crystalevents.co.za

Southern Spoor

23

bookings@mackouwkuil.co.za

www.mackouwkuil.co.za

The Westin

OBC

01445.groupreservations@westin. com

www.westincapetown.com

Ticketpro Dome

27

info@ticketprodome.co.za

www.ticketprodome.co.za

www.sica.co.za

Name:........................................................

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Calendar

Local and international conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to: Contact Publications, PO Box 414, Kloof 3640.

Tel: (031) 764-6977. Fax: (031) 764-6974. E-mail: colleen@contactpub.co.za local: 2016 FEBRUARY 18-21: IAPCO 2016. Venue: Cape Town International Convention Centre, Cape Town. More information: www.iapco2016.co.za FEBRUARY 23-24: MEETINGS AFRICA. Venue: Sandton Convention Centre, Sandton, Johannesburg. More information: www.meetingsafrica.co.za/ July 24-26: SAACI Congress. Venue: Still to be decided. Mangaung (Bloemfontein). More information: Adriaan Liebetrau. Tel: (011) 880-5883.

E-mail: gm@saaci.org. Website: www.saaci.org

International: 2015 october 1-3: Site 2015. Venue: Mlimani City Conference Complex, Dar es Salaam, Tanzania. More information: Tel: +27 (0)11 467-5011. Fax: +27 (0)11 467-5350. E-mail: info@site.co.tz. Website: www.site.co.tz october 13-15: IMEX America. Venue: Las Vegas, United States. More information: Tel: +44 1273 227311. Website: www.imexamerica.com OCTOBER 31-NOVEMBER 4: 54th ICCA Congress. Venue: Buenos Aires, Argentina. More information: Mieke van Loenen. Tel: +31203981902.

Website: www.iccaworld.com NOVEMBER 17-19: IBTM WORLD. Venue: Fira Gran Via, Montjuic 2 Exhibition Centre, Barcelona, Spain. More information: Erica Keogan. Tel: +44 208 910 701. Website: www.eibtm.com

International: 2016 FEBRUARY 9-11: IBTM Arabia. Venue: Jumeirah at Etihad Tower, Abu Dhabi. More information: ibtmarabia.helpline@reedexpo.co.uk.

Tel: +44 (0) 20 8271 2127 FEBRUARY 23-24: AIME. Venue: Melbourne Convention Centre, Melbourne, Australia. More information: aime@reedexhibitions.com. au Tel: +61 2 9422 2500 MARCH 2-4: COCAL 2016. Venue: Guadalajara, Mexico. More information: www.cocal2016mexico.com/ MARCH 16-18: ACE of M.I.C.E. Exhibition.Venue: Istanbul Congress Centre + Istanbul Lutfi Kirdar. More information: Tel: +90 (216) 465 95 56-57. E-mail: info@ameistanbul.com. Website: www.ameistanbul.com/ APRIL 19-21: IMEX frankfurt. Venue: Frankfurt, Germany. More information: Tel: +44 1273 227311. Website: www.imex-frankfurt.com

International: 2016 MAY 25-27: IAPCO EDGE Seminar. Venue: Whistler, Canada. More information: info@iapcoeducation.org. Website: www.iapcoeducation.org NOVEMBER 12-16: 55th ICCA Congress. Venue: Kuching, Malaysia.

More information: Mathijs Vleeming, marketing project manager, ICCA, Toren A, De Entree 57 1101 BH Amsterdam, The Netherlands. Tel: +31 20 398 1962. E-mail: mathijs@icca.nl. Website: www.iccaworld.com

International: 2017 MAY 16-18: IMEX Frankfurt. Venue: Frankfurt, Germany. More information: Tel: +44 1273 227311. Website: www.imex-frankfurt.com DATE TBA: 56th ICCA Congress. Venue: Prague, Czech Republic.

More information: Mathijs Vleeming, marketing project manager, ICCA, Toren A, De Entree 57 1101 BH Amsterdam, The Netherlands. Tel: +31 20 398 1962. E-mail: mathijs@icca.nl. Website: www.iccaworld.com

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Directory

OFFICE BEARERS National Chairperson: Zelda Coetzee Vice Chairperson: Wayne Johnson Treasurer: Glenn van Eck CMP Vice Treasurer: Keith Burton Chief Executive Officer: Adriaan Liebetrau Physical Address: Association Hub, 158 Jan Smuts Avenue, 4th Floor East Wing, Rosebank 2196; Box 381, Parklands 2121. Tel: (011) 880-5883

BOARD OF DIRECTORS: Gwynneth Arendse-Matthews CMP (C&E Forum): Southern Cross Conferences. Tel: (021) 683 5106. Cell: 082 414 4378. E-mail: gwyn@scconferences.com Keith Burton: African Agenda. Tel: (021) 683 2934. Cell: 083 415 4111. E-mail: keith@africanagenda.com

EASTERN CAPE Chairperson: Andrew Stewart Vice-Chairperson: David Limbert Treasurer: Glenn van Eck Co-ordinator: Wendy Knott-Craig Committee: Natalie de Lange; Gill Dickie; Rachel Greensmith; Sadie Isaacs; Cheryl Kietzmann; Leigh Myles-Rohroft; Toni Payne; Alastair Stead; Patsi van Zyl. Eastern Cape Co-ordinator: Wendy Knott-Craig. Tel: (041) 360-4415. Cell: 073 201-8699. E-mail: ec.za@ saaci.org Natalie de Lange: Bojangles Caterers. Tel: (041) 5863700. Cell: 083 469-7259. E-mail: bojangle@global. co.za Gill Dickie: Budget Car Hire. Tel: (041) 581-4242. Cell: 079 527-7619. E-mail: gilld@budget.co.za Rachel Greensmith: The Boardwalk. Tel: (041) 5077777. Cell: 082 290-4617. E-mail: rachel.greensmith@ za.suninternational.com Sadie Isaacs: Nelson Mandela Metropolitan Municipality. Tel: (041) 582-2575. Cell: 082 990-7652.

E-mail: conference@nmbt.co.za Cheryl Kietzmann: The Function Warehouse. Tel: (041) 581-0454. Cell: 083 593-7239. E-mail: cheryl@ thefunctionwarehouse.com David Limbert: Magnetic Storm. Tel: (041) 393-4800.

E-mail: david@magnetic.co.za Leigh Myles-Rohroft: Hotel Savoy (JH Group). Tel: (041) 368-8343. Cell: 083 228-3928. E-mail: leigh@ jhgroup.co.za Toni Payne: Access Management. Tel: (041) 408-8958.

Cell: 084 421-2623. E-mail: toni@accessmanagement. co.za Alastair Stead: Scan Display. Cell: 073 236-6618.

E-mail: alastair@scandisplayec.co.za Andrew Stewart: PeriExpo. Tel: (041) 578-5987. Cell: 082 581-3733. E-mail: andrew@periexpo.co.za Glenn van Eck CMP: Magnetic Storm, Box 27427, Greenacres 6057. Tel: (041) 393-4800. E-mail: glenn@ magnetic.co.za Patsi van Zyl: The Green Room Design Company. Tel: (041) 581-8903. E-mail: patsi@greenroom.co.za KWAZULU-NATAL Chairperson: Nick Papadopoulos Vice-Chairperson: Imrah Ahmed Treasurer: Dawn Holmwood Co-ordinator: Carol Macnab Committee: Kim Gibbens; James Seymour; Zelda Robertson; Denver Manickum; Keith Bentley; Scott Langley; KwaZulu-Natal Co-ordinator: Carol Macnab. Cell: 079 072-0133. E-mail: kzn.za@saaci.org Imran Ahmed: Aqua Tours & Transfers. Tel: (086) 1002782. E-mail: imran@aquatours.co.za Keith Bentley: The Gateway Hotel. Tel: (031) 536-9200. Cell: 083 779-3567. E-mail: gm@ thegatewayhotel.co.zaa Kim Gibbens: Aqua Mice. Tel: 086 100-2782. Cell: 082 318-1671. E-mail: kim@aquamice.co.za.

Marlene Govender: Durban ICC. Tel: (031) 360-1000.

E-mail: marleneg@icc.co.za Dawn Holmwood: Tel: (031) 765-7494. Email: dawnholmwood@outlook.com

Zelda Coetzee: Imfunzelelo Tourism & Event Specialists.

Tel: (021) 674-0013. Cell: 084 657-5476. E-mail: zelda@ imfunzelelo.co.za Dorcas Dlamini (Venue Accommodation Representative): Protea Hotel Group. Tel: (011) 275 1000. Cell: 082 903 7204. E-mail: dorcas@proteahotels.com Wayne Johnson: Fancourt. Tel: (012) 653 8711. Cell: 083 448-1324. E-mail: waynej@fancourt.co.za Crystal Kasselman (WC Chair): Centeq Events. Tel: (021) 9489549. Cell: 082 414-4471. E-mail: crystal@centeqevents.co.za Denise Kemp (Public Officer): Eastern Sun Events. Tel: (041) 374-5654. Cell: 082 654-9755 E-mail: denise@easternsun.co.za Aidan Koen (NTB Chair): Scan Display Solutions Pty Ltd. Tel: (011) 447-4777. Cell: 082 561-3188. E-mail: aidan@scandisplay.co.za Nonnie Kubeka (Government Representative): Gauteng Convention Bureau. Tel: (011) 085 2500. Cell: 083 571 7410.

E-mail: nonnie@gauteng.net Adriaan Liebetrau: Tel: (011) 880-5883. Cell: 082 863-6302 E-mail: adriaan@saaci.org Nick Papadopoulos (KZN Chair): Eat Greek. Tel: (031) 5633877. Cell: 084 450 5011. E-mail: eatgreek@telkomsa.net Kim Roberts (Advisory Board Representative): The Forum Company. Tel: (011) 575 3750. Cell: 082 652 2008.

E-mail: kim.roberts@theforum.co.za Scott Langley: Durban ICC. Tel: (031) 360-1000. Cell: 082 805-8794. E-mail: scottl@icc.co.za Denver Manickum: I-Cube Alternative Advertising.

Tel: (031) 701-0474. Cell: 083 482-8525. E-mail: denver@icube.co.za Nick Papadopoulos: Eat Greek. Tel: (031) 563-3877.

E-mail: eatgreek@telkomsa.net Zelda Robertson: Tsogo Sun. Tel: (031) 362-1360.

E-mail: zelda.robertson@tsogosun.com James Seymour: Durban KwaZulu-Natal Convention Bureau. Tel: 031 366-7575. Cell: 082 925-5508. E-mail: james@durbankzncb.co.za NORTHERN TERRITORIES Chairperson: Aidan Koen Vice-Chairperson: Estelle Lötter CMP Treasurer: Joe Hattingh Co-ordinator: Heather Heskes Committee: Aidan Koen, Chris Prieto CMP, Brian Prowling, Bronwen Shaw, Gabi Babinszky, Yolande van den Berg NTB Co-ordinator: Heather Heskes. Tel: (011) 787-4672.

Cell: 076 321-6111. E-mail: gp.za@saaci.org Gabi Babinszky: Compex. Tel: (011) 262-2490. Cell: 086 658-5059. E-mail: gabi@compex.co.za Joe Hattingh: Lumi Mobile. Tel: (012) 345-5161. Cell: 082 329-6569. E-mail: joe@lumimobile.com Wayne Johnson: Fancourt. Tel: (012) 653 8711 Cell: 083 448-1324. E-mail: waynej@fancourt.co.za Aidan Koen: Scan Display Solutions Pty Ltd. Tel: (011) 447-4777. Cell: 082 561-3188. E-mail: aidan@ scandisplay.co.za Estelle Lötter CMP: Ripcord Promotions. Tel: (011) 482-2835. Cell: 082 651-4556. E-mail: estelle@ripcord. za.com Chris Prieto CMP: Tel: (011) 973-5138. Cell: 083 7782644. E-mail: saaci.chrisprieto@gmail.com Brian Prowling: IEBE. Tel: (011) 463-1767. Cell: 083 379-3154. E-mail: brian@iebe.co.za Bronwen Shaw: Crowne Plaza Johannesburg – The Rosebank. Tel: (011) 448-3600. Cell: 083 646-8778.

E-mail: bronwens@therosebank.co.za Yolandé Van Den Berg: Selah Productions. Tel: (011) 913-0326. Cell: 083 323-3910. E-mail: info@ selahproductions.co.za GAUTENG/TSHWANE Chairperson: Robert Walker Vice-Chairperson: Melanie Pretorius Treasurer: Marius Garbers Co-ordinator: Heather Heskes Committee: Anette Burden; Nellie Swart; Leon Pheiffer; Neliswa Nkani; Oscar Motsepe; Pieter Swart; Roz Prinsloo; Jeana Turner Gauteng/Tshwane Co-ordinator: Heather Heskes.

Tel: (011) 787-4672. Cell: 076 321-6111. E-mail: gp.za@saaci.org Anette Burden (Stakeholder Engagement): Casa Toscana Lodge. Tel: (012) 248 8820. Cell: 082 787 6144. E-mail: anette@casatoscana.co.za Marius Garbers: Baagisane. Tel: (012) 362 6327.

Cell: 082 789 7963. E-mail: mgwcom@mweb.co.za Oscar Motsepe (Community): Lesett Corporation.

Tel: (012) 661 3100. Cell: 082 807 7000. E-mail: oscar@lesett.com

Esmare Steinhöfel (Chair: Venue Forum): CTICC. Tel: (021) 410-5000. Cell: 071 888 2624. E-mail: esmare@cticc.co.za Andrew Stewart (EC Chair): PeriExpo. Tel: (041) 581 3733.

Cell: 082 578 5987. E-mail: andrew@periexpo.co.za Glenn van Eck CMP: Magnetic Storm. Tel: (041) 393 4800.

Cell: 082 800 2616. E-mail: glenn@magnetic.co.za ADVISORY BOARD:

Helet Borchardt (Community): Sanlam. Tel: (021) 947-4486. Cell: 082 458 8211. E-mail: helet.borchardt@sanlam.co.za Kim Roberts (Intelligence): The Forum Company. Tel: (011) 575 3750. Cell: 082 652 2008. E-mail: kim.roberts@theforum.co.za Liezel Short (Academy): Red Hot Events & Hiring. Tel: (021) 510 0547. E-mail: liezel@redhotevents.co.za Jaques Fouche (Into Africa): Gearhouse SA Pty Ltd. Tel: (021) 9297232. Cell: 083 607 2046. E-mail: jaques.fouche@gearhouse.co.za Liam Prince (Branding & Communication): Selbys Productions. Tel: (031) 700 6697. Cell: 072 589 8782. E-mail: liam@selbys.co.za Lillian Hlabangane (Stakeholder Engagement): City of Tshwane. Tel: (012) 358 8248. Cell: 082 700 5172. E-mail: LilianH@tshwane.gov.za Bronwen Shaw (Sustainability): Crowne Plaza Johannesburg – The Rosebank. Tel: (011) 448-3600. Cell: 083 646-8778. E-mail: bronwens@ therosebank.co.za Moses Gontai (Future Focus): Namanje Event Solutions Pty Ltd. Tel: (011) 538 7262. Cell: 073 407 9322. E-mail: moses@namanjevents. co.za

Neliswa Nkani (Branding & Communication): City of Tshwane. Tel: (012) 358 7750. E-mail: neliswan@ tshwane.gov.za Leon Pheiffer (Future Focus): EPH Productions. Tel: (011) 100 3305. E-mail: leon@montededios.co.za Melanie Pretorius (vice-chairperson): CSIR. Tel: (012) 841 3821. E-mail: mpretorius1@csir.co.za Roz Prinsloo (Sustainability): Workshops Anonymous. Tel: (012) 661 9229. Cell: 083 407 8583.

E-mail: roz@workshopsanon.co.za Dr Nellie Swart (Academy): UNISA. Tel: (012) 433 4678. Cell: 082 771 0270. E-mail: swartmp@unisa.ac.za Pieter Swart (Intelligence): Conference Consultancy SA Pty Ltd. Tel: (012) 349 2301. Cell: 083 230 0763. E-mail: pieter@confsa.co.za Jeana Turner (Into Africa): NFS Technology Group.

Tel: (011) 394 9554. Cell: 071 440 3617. E-mail: jeana@nfs.co.za Robert Walker (chairperson): Jukwaa Group. Tel: (012) 667 2074. Cell: 082 550 0162. E-mail: r.walker@ jukwaa.net WESTERN CAPE Chairperson: Crystal Kasselman Vice-Chairperson: Desireé Smits van Waesberghe Treasurer: Jaques Fouche Co-ordinator: Lara van Zyl Committee: Jaco du Plooy, Kurt Johnson, Janine Abrahams, Esti Venske, Lerisha Mudaliar, Liezel Short; Thiru Naidoo, Zeenat Parker.

Western Cape Co-ordinator: Lara van Zyl. Cell: 082 223-4684. E-mail: wc.za@saaci.org Janine Abrahams: Tourvest. Tel: (021) 525-2500.

Cell: 083 440-06806. E-mail: jabrahams@tourvestdm. com Angelique Isaacs: Impact Incentives & Events. Tel: (021)712-5358. E-mail: angelique@impact-incentives.co.za Jaco du Plooy: NH Lord Charles Hotel. Tel: (021) 855-1040. E-mail: j.duplooy@nh-hotels.co.za Jaques Fouche: Gearhouse SA (Pty) Ltd. Tel: (021) 929-7200. Cell: 083 607-2046. E-mail: jfouche@ gearhouse.co.za Kurt Johnson: AV Alliance. Tel: (021) 469-1420. Cell: 082 822-8867. E-mail: kurt@avalliance.co.za Crystal Kasselman: Centeq Events. Tel: (021) 948-9549. Cell: 082 414-4471. E-mail: crystal@ centeqevents.co.za Lerisha Mudaliar: Cape Town & Western Cape Convention Bureau (Wesgro). Tel: (021) 487-8694.

Cell: 072 631-7674. E-mail: lerisha@wesgro.co.za Thiru Naidoo: Cape Town & Western Cape Convention Bureau (Wesgro). Tel: (021) 487-8600.

E-mail: thiru@wesgro.co.za Zeenat Parker: HWB Communications. Tel: (021) 421-0430. Cell: 081 248 2801. Email zeenat@hwb. co.za, Liezel Short: Red Hot Events. Tel: (021) 510-05478.

Cell: 083 283-2330. E-mail: liezel@redhotevents. co.za Desireé Smits van Waesberghe: Capemotion.

Tel: (021) 790-2190. Cell: 072 335-5282. E-mail: dsmitsvanwaesberghe@helmsbriscoe.com Esti Venske: Cape Peninsula University of Technology. Tel: (021) 460 3518. E-mail: venskee@ cput.ac.za

Directory Andrew Binning (Organiser Forum): Inkanyezi Event Organisers. Tel: (041) 363-0310. Cell: 082 372-9247. E-mail: andrew@inkanyezi.co.za Lindy Cambouris (Venue Forum): Cape Town International Convention Centre. Tel: (021) 410-5000. Cell: 071 888-2625. E-mail: lindy@ cticc.co.za EXSA OFFICE National Chairperson: Brad Alder Immediate Past Chair: Nigel Walker Treasurer: Jason King General Manager: Sue Gannon, Box 2632, Halfway House 1685. Tel: (011) 805-7272.

Fax: (011) 805-7273. E-mail: exsa@exsa.co.za Website: www.exsa.co.za.

BOARD MEMBERS Brad Alder: Octanorm. Tel: (011) 433 2010.

Fax: (011) 433 1927. Cell: 082 445-2661.

E-mail: brad.alder@octanorm.co.za

Karen Healy (Western Cape Forum Chair): Resource Design. Tel: (021) 510-7776. Cell: 082 893-6036. E-mail: karen@resourcedesign. co.za Jason King: Hypenica. Tel: (021) 700-4300.

Cell: 072 386-7321. E-mail: jason.king@ hypenica.com

OFFICE BEARERS: Chapter President: Tes Proos, Crystal Events, Box 50596, Waterfront 8002.

Tel: (021) 555 3617. Fax: 086 698 7792.

E-mail: tes@crystalevents.co.za

ICCA – International Congress & Convention Association

Doug Rix (Suppliers Forum): DK Design. Cell: 082 579-7071. E-mail: Dougrix@wol.co.za Clive Shedlock (Venue Forum): JHB Expo Centre. Tel: (011) 494 1920. Fax: (011) 494 1005. Cell: 083 589-8422. E-mail: karabo@ expocentre.co.za Lorraine Strydom (Venue Forum): Sandton Convention Centre. Tel: (011) 508-0474. Cell: 084 568-1277. E-mail: Lorraine.Strydom@ tsogosun.com

Graeme Marshall (Suppliers Forum): Gearhouse South Africa. Tel: (011) 508-0472.

Cell: 083 607-3036. E-mail: graeme.marshall@ inhousevtm.com

Nigel Walker: Complete Exhibitions. Tel: (012) 667-2074. Fax: 086 653 2616. Cell: 082 5517604. E-mail: nigel@compex.co.za

Immediate Past President: Debbie de Villiers, Terra Nova, Box 51170, Waterfront 8002.

Tel: (021) 448 9965. Fax: (021) 448 7244. e-mail: debbie@terra-nova.co.za

Barry Futter (CSR Projects): Adventure Works. Tel: (021) 790-9015. Fax: (021) 790-6245. E-mail: barry@ adventureworks.co.za

Committee Members Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence

Bronwyn Mathias (Young Professional Forum Chair): Seatworks. Tel: (011) 027-6360. Cell: 082 774-6570. E-mail: bronwyn@seatworks. co.za

Nicole Smith (Membership): The 12 Apostles Hotel.

Tel: (021) 437-9000. Fax: (021) 437-9055. E-mail: nsmith@rch.co.za

Peter John Mitrovich (Treasurer-Elect): Grosvenor Tours. Tel: (021) 460-4700. Fax: (021) 448-0003.

E-mail: Peter-John.Mitrovich@grosvenortours.co.za

Geoff Saner (Treasurer): Leading Incentives (Pty) Ltd. Tel: (011) 022-9264. Fax: (086) 615-0110. E-mail: info@li.co.za

Robin McLeod (Cape Town Events and Education): Green Route. Tel: (021) 447-3607. Fax: (086) 6366942. E-mail: robin@greenroute.co.za

Henk Graaf (Gauteng Events): SW Africa Destination. Tel: (011) 880-0910. E-mail: henk@ swafrica.co.za

Adriaan Fourie (PR and Social Media): Cape Town & Western Cape Convention Bureau. Tel: (021) 487-8600.

Fax: (021) 487-8700. E-mail: adriaan@wesgro.co.za

Daryl Keywood (Meetings Africa): Walthers DMC. Tel: (011) 467-8867. Fax: 086 654-6438. E-mail: daryl@walthers.co.za

ICCA African Chapter: Chairperson: Gadi Mbuya, Shades of Green Congresses, Arusha, Tanzania Tel: +255 272050081 / +255 789655690 E-mail: ceo@shadesofgreensafaris.net

Secretariat: Chris Prieto CMP, ICCA Africa Regional director. Cell: 072 273 7230. E-mail: africa@icca.nl. Website: http://www.iccaworld. com/dbs/africanchapter

Vice-chairperson: Fred Simiyu, Kenyatta ICC Tel: +254 20 2214535 e-mail: fred.simiyu@kicc.co.ke President: Nina Freysen-Pretorius, The Conference Company.

Tel: (031) 303 9852. Fax: (031) 303 9529. e-mail: nina@confco.co.za

ICCA African Regional Office: Regional Director Africa: Chris Prieto CMP, PO Box: 4957, Atlasville 1465. Cell: 072 273 7230.

E-mail: africa@icca.nl. Website: http://www. iccaworld.com

Other ASSOCIATIONS OF INTEREST TO THE INDUSTRY ABTA – African Business Travel Association, Box 2594, Pinegowrie 2123. Tel: (011) 888-8178. Fax: (011) 7823814. Cell: 083 679-2110. E-mail: monique@abta.co.za.

Website: www.abta.co.za. Founder: Monique Swart.

ANTOR – Association of National Tourist Office Representatives. President: Hélène Bezuidenhoudt.

Vice-president: Wendie White. Treasurer/Secretary: TBC. Postal Address: Box 41022, Craighall 2024. Cell: 083 200 4444. Fax: (011) 523-8290. E-mail: helene. bezuidenhoudt@franceguide.com ASATA – Association of Southern African Travel Agents, P O Box 650539, Benmore 2010. Tel: (011) 2930560/61. Fax: 086 504-9767. E-mail: barbara@asata. co.za. Chief Executive Officer: Otto de Vries. Cell: 076 140-7005. Fax: 086 505-1590. Office Manager: Barbara Viljoen.

FEDHASA National Office – Federated Hospitality Association of Southern Africa, Box 71517, Bryanston 2021. Tel: 0861 333 628. Fax: 0867 165 299. E-mail: fedhasa@fedhasa.co.za. Website: www.fedhasa.co.za Manager – National Office: Lynda Bacon.

PSASA – Professional Speakers Association of Southern Africa. Tel: (011) 462-9465. Fax: 086 515-0906.

Cell: 083 458-6114. E-mail: nikki@psasouthernafrica. co.za Website: http://www.psasouthernafrica.co.za Executive Director: Nikki Bakker.

SABOA – Southern African Bus Operators Association, Postnet Suite 393, Private Bag X033, Rivonia 2128. Tel: (011) 011 9288 Fax: (011) 011 9296. E-mail: saboa@ saboa.co.za President: Mr A Sefala. Executive Manager: Mr E Cornelius.

SATI – South African Translators’ Institute. Executive Director: Marion Boers Tel: (011) 803 2681. E-mail: office@translators.org.za Website: www.translators. org.za SATSA – Southern Africa Tourism Services Association, Box 900, Ferndale 2160. Tel: (011) 886-9996. Fax: +27 866832082. E-mail: jennym@satsa.co.za. Website: www.satsa.com. Chief Executive Officer: David Frost.

Chief Operations Officer: Jenny Mewett.

SKAL International South Africa. For full details go to www.skalsouthafrica.org or contact Skal International

secretary Anne Lamb on tel/fax: (021) 434-7023. Cell: 082 708-1836. E-mail: anne@yebo.co.za.

STA – Sandton Tourism Association. Tel: 083 558-5445.

E-mail: secretariat@sandtontourism.com. Website: www.sandtontourism.com.

TBCSA – Tourism Business Council of South Africa, Box 11655, Centurion 0046. Tel: (012) 654-7525. Fax: (012) 654-7394. E-mail: tumi@tbcsa.travel. Website: www. tbcsa.travel. Events & Membership Co-ordinator: Boitumelo Moleleki TGCSA – Tourism Grading Council of South Africa. Private Bag X10012, Sandton 2146. Tel: (011) 895-3000. Fax: (011) 895-3001. E-mail: enquiries@tourismgrading.co.za.

TINSA: Interpreters/Translators Network of Southern Africa (TINSA). Co-ordinator – info@ interpreter.org.za Tel/Fax: (011) 485-2511. Cell: 083 249 0010. Website: www.interpreter.org.za TPSA – Technical Production Services Association, Box 2245, Pinegowrie 2123. Tel: 082 371 5900.

E-mail: admin@tpsa.co.za Website: www.tpsa.co.za – Administrator: Tiffany Reed.

35

The Last Word

36

Navigating the ‘technology jungle’

By Steve MacKenzie, vice-president, global channels, etouches

I

n the ever-competitive world of attracting and engaging delegates to our events, technology is by far one of the areas planners look to in order to gain that competitive edge, or to create a truly memorable experience for the delegate.

So what should you be considering in this area? We are constantly bombarded with adverts and sales people pushing the “must have” technology on us. How do we differentiate between the relevant and the “marketing fluff”?

Having been around the event tech space now for 22 years or so, it never ceases to amaze me just how many technologies make their way into our space. But the over-riding factor I would suggest always applies – regardless of the technology – is to ask yourself this question: “By using this technology how are my delegates going to benefit?” If you can answer that, you are well on the way to being able to sift through the technology jungle out there.

There is no way in this article we can cover every option out there, so I have picked out four of the biggest trends right now:

1. Mobile. If you haven’t factored attendees using mobile devices into your event strategy then you’ve been living under a rock. Only five years or so ago, we used to have the MC tell everyone to turn their phones off at the outset of an event. These days it’s the opposite.

2. I would encourage every planner to look at the option of a mobile app for their event and to offer functionality within the app that is relevant to the conference and types of delegates you will have. Mobile apps allows delegates to interact with you and your speakers instantly, giving feedback as it happens, not waiting for the traditional survey at the end of the event. And they also allow you to widen the event engagement, using the likes of social media so others not at the event can follow hashtags or other instant updates made by the people that are on-site. A word of caution though, W-Fi and Internet connectivity go hand-in-hand with the usage of apps, so make sure the venue offers you good connectivity options.

3. Beacons. Looking for a way to push messages out to the delegates smart phones other than adding to their already overflowing e-mail inboxes?

Who is Steve Mackenzie?

Steve Mackenzie joined etouches in June 2011, initially managing the global sales team and named vice-president of global channels in 2013 to focus on the global channel partner growth – a key component of etouches continued success.

Steve is a 20-year veteran in the event software industry and has held executive roles such as director of operations Australia/Pacific for Micros, managing director Asia Pacific (and then vice-president global sales and marketing) for Ungerboeck Systems International, and vice-president global sales for ASP Events.

A frequent speaker at various conferences around the world on the topic of event technology, Steve spends a lot of his time attending events and

sharing his knowledge. Steve is a guest lecturer annually at the VMA’s Public Venue Management School in Australia.

Steve holds a diploma in hospitality management from the University of Southern Queensland/Griffith University.

Beacons are starting to come into their own as a cost-effective and “cool” way to do this, especially for exhibitors trying to attract delegates to their stands. They work on low frequency blue tooth and can be programmed to push messages (including graphics) out to people within a certain radius of the device itself. Again, the challenge can be around connectivity (seeing a common theme here?) and also the fact that most beacon messaging will require the delegate to have some form of app on their phone to receive these.

4. Data and personalisation. You’ve probably heard people talking about “Big Data” by now. The challenge for us is to understand what is meant by that term, because it is pretty broad.

What it comes down to is harnessing all the information you are collecting about your delegates so you can understand them better. By collecting this information and aggregating it (tools to do this are starting to appear more frequently), you end up with a much better understanding of what each individual delegate likes and dislikes. Having this information is invaluable to the marketing team to be able to target people with other events or items that we know they will be interested in. Think of it like the event equivalent of the Amazon “you may also like xxxx product” based on your buying patterns. Data is really being seen as the next big technology area for events, just like mobile was five years ago. After all, everyone is time poor and I take the approach that if I am going to get bombarded with marketing, please make sure it is about things I am interested in, and therefore not wasting my time. But a word of caution, don’t just take the approach you must now start to collect a lot of data. If you’re not doing anything meaningful with it, then you’re not going to be able to take advantage of this trend.

Of course there are many other trends but hopefully these four give you an insight into what is happening globally, and gives you some ideas that will help you in deciding which technologies you want to learn more about.

Here’s to a great next event. n