Business Events Africa March 2018 Vol 38 No 3

www.businesseventsafrica.com

Voice of the Business Events Industry in Africa

Vol 38 No 3 March 2018

Your Africa,

Our Legacy

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Business Events Africa: Serving the business events industry for 38 years

CONTENTS

VOL 38 NO 3 MARCH 2018

13

africa.com

vents www.businesse

Voice of the

nts Industry

Business Eve

in Africa

Vol 38 No 3

March 2018

Your Africa,

Our Legacy

About the cover Legacy Hotels & Resorts presents 12 tips to organising a successful conference Organising a successful conference is not quite as easy as it may sound. Legacy Hotels & Resorts makes it simple, with their top range of properties to choose from.

Special Features 13 BUSINESS EVENTS: CHANGE AGENTS FOR SHARED ECONOMIES “Business events are change agents, not travel agents.” These words, together with this year’s theme of Shared Economies, reverberated loudly over the three days of Meetings Africa 2018, the continent’s premier business events trade show. Held at the Sandton Convention Centre in Johannesburg from 26 to 28 February 2018, the event attracted almost 3 000 delegates who came to seal business deals, explore African products and forge new networks in the international meetings sphere.

18 EXHIBITION INDUSTRY ALLIANCE: 2017 EXSA-LLENCE AND ROAR AWARDS On 1 February 2018, the exhibition industry showcased the cream of their crop at the annual Exhibition Industry Awards evening held at the Ticketpro Dome. This is where AAXO and EXSA members were able to show their steel and style - for gold.

26 THE YEAR TO GET YOUR ESTABLISHMENT GRADED The well-known ancient African word, “Ubuntu” meaning “humanity to others”, is a pivotal part of South African culture. It not only represents what African’s are all about, but it has become a way of life for doing business, trading and engaging with each other.

18 26

The authority on meetings, exhibitions, special events and incentives management

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32 5 News CTICC works with clients to deliver water-wise events 25 Executive chef 28 Local perspective 30 Techwatch

EDITOR: Irene Costa gomesi@iafrica.com

31 Personality profile 34 SITE news 35 SAACI news 36 Index of advertisers 37 Calendar 38 Directory & associations of interest to the industry 40 The last word

PRODUCTION & DESIGN EDITOR: Hayley Mendelow hayley@contactpub.co.za DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za SALES REPRESENTATIVES: Pierre Grobler | +27 (0)82 900 4026 pierre@businesseventsafrica.com Colleen McCann | +27 (0)72 148 1657 colleen@businesseventsafrica.com Marshane Jesseman | +27 (0)76 396 9654 marshane@contactpub.co.za PUBLICATION DETAILS: Volume 38 No 3 Business Events Africa has 12 issues a year and is published monthly, with the Yearbook in June.

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Regular Features 4 Editor’s comment

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BUSINESS EVEN

SANCB | Beyon

d tourism

Going beyond tou

rism

Business Even ts Africa in colla boration with to delve into ‘beyond touri the South Afric sm’ and its far a National Conv immediate touri reaching impa ention Burea sm benefits of ct, as we seek u continues business event to measure not In this suppleme s but the longe just the nt r lasting socia get Gregg Talley we take a closer look at the l legacies as well.

African Socie management ty of Association to share his insigh consultant to AfSAE and presid Executives (AfSA ts. ent of Talley E) and Management Group, Inc.

Business Events Africa in collaboration with the South Africa National Convention Bureau continues to delve into ‘beyond tourism’ and its far reaching impact, as we seek to measure not just the immediate tourism benefits of business events but the longer lasting social legacies as well.

In this supplement we take a closer look at the African Society of Association Executives (AfSAE) and get Gregg Talley management consultant to AfSAE and president of Talley Management Group, Inc. to share his insights.

TS

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om Business Event s Africa March 2018

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Business Events Africa

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Editor’s comment

Business events

E

very day I learn something new, it goes without fail. I recently attended my favourite local business events show, Meetings Africa. As always, it did not disappoint.

Business events and leisure tourism are important to a destination.

However, what I find most interesting is how many European destinations are now ‘anti-tourists’ as their worth is seen to be substantially less than a conference delegate.

Since the inception of the South Africa National Convention Bureau (SANCB), South Africa has realised the value of business events. I do believe business events and tourism have an important role to play in South Africa, and as we are generally a hospitable nation, I don’t see this changing.

However, I am in complete agreement that the business events delegate, and even more importantly, an international association congress or exhibition, can make a profound impact on a destination.

In South Africa, we are only just starting to delve into how large this impact is. The value of business events to South Africa

becomes more apparent as we start to peel away all the various layers. Business Events Africa and the SANCB continue to look at the ‘beyond tourism’ impact of business events on a destination. I’ve learnt so much through this process and certainly have lots more to learn.

There is no doubt that these international association congresses and exhibitions have a significant economic impact on a destination from a tourism perspective, but now as we start to uncover the deeper impact we are finding that the spin-offs of these congresses lead to much more.

The legacies they leave behind are vast and long-term, and help improve the country’s related local industry. This in turn improves the country’s knowledge economy. This is win-win when it comes to business events.

Incentives, too, are a dynamic part of the business events sector, but are sometimes overlooked and seen to be part of leisure tourism. Incentives bring to our country some of the highest spenders in our sector and are probably the best legacy spinners of all the sectors in business events. There

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Going beyond the norm

is a lot to be learnt from this, which still hasn’t been uncovered. I hope to tackle this topic later in the year.

Our industry is dynamic and, in a country where things can change at a drop of a hat, I am at ease knowing that I belong to an industry which is stable and, in many ways, booming.

What is even more encouraging is knowing that I’m part of a sector that makes a difference, that goes beyond, and changes lives for the better.

I am by no means done learning, and am excited about what more I will discover from being part of the business events industry in South Africa.

Irene

Email: gomesi@iafrica.com

News

CTICC works with clients to deliver

water-wise events

“The Cape Town International Convention Centre (CTICC) is hosting all our 2018 events with the same passion and dedication to service excellence.” This is the reassurance chief executive officer, Julie-May Ellingson, gave clients as the City of Cape Town instituted Level 6B water restrictions amidst worsening drought conditions.

T

he centre is working with organisers and clients to ensure major upcoming events don’t place further pressure on water resources.

In a client letter, Ms Ellingson explained: “The CTICC is open for business.

Our focus remains on reducing water usage wherever possible and ensuring our events run successfully and in a responsible manner.”

The CTICC started implementing water saving initiatives long before the current crisis. Over the last six years, the centre has reduced its consumption by an average of eight million litres per year.

As part of its commitment to reduce water usage and avoid Day Zero, the centre’s water savings initiatives include: • Stopping the water supply to bathroom hand-wash basins and offering hygienic, waterless hand sanitisers as alternative.

• Serving only bottled water, sourced from certified producers outside of the Western Cape.

• Using water-wise cooking methods such as steaming and augmenting the supply of water to kitchens from nonmunicipal sources.

• Installing 65 000 ℓ of rain water storage tanks. The water is reused for cleaning activities.

• Using the centre’s air-cooling system to create water from air. This water is being collected in 10 000 ℓ capacity grey water tanks for reuse.

• Reducing dish washing and laundry loads by giving clients the option of using biodegradable crockery at events, using disposable napkins and using disposable cups at coffee shops.

The centre, which recently launched its expansion facility, CTICC 2, also advised clients that it is investing in a reverse osmosis plant.

Ms Ellingson announced: “Our appointed engineers have concluded a detailed feasibility study for a groundwater www.businesseventsafrica.com

purification plant. We are now in the design phase of the plant which will provide us with an additional 200 kℓ of water per day, far exceeding our average daily water needs.”

Even though the City’s key economic areas will not be affected by a Day Zero shutdown, the CTICC is taking decisive steps to lessen its dependence on municipal, potable water and is installing additional storage tanks to provide access to 550 kℓ of water that will allow the centre to operate at full average capacity

working together this can be avoided,” Ms Ellingson said.

“As a profitable municipal entity, the CTICC sustained 7 824 South African jobs by attracting and hosting 482 events in its 2016/17 financial year adding R3.7 billion to the national economy. If we don’t host events, we place these jobs at risk and households in Cape Town and across South Africa would be affected.”

The centre has a strong event line-up and has taken decisive action to reduce its water consumption.

in the event water supply is shut off. The first 200 kℓ of storage tanks will be in place by the end of this month.

Last month, the CTICC sponsored the Joint Association Member Meeting (JAMMS) of tourism and hospitality industry bodies to discuss the impact of water shortage on Cape Town’s tourism industry.

“As the number one venue for international conferences in Africa, we are concerned about the potential impact of inaccurate and alarmist messaging on our industry. We are focusing a lot of our effort to explain to clients and delegates that Day Zero is not inevitable and that by

Last month, the CTICC delivered yet another successful Investing in African Mining Indaba conference – the world’s largest gathering of decision-makers and stakeholders in Africa’s mining sector. To limit their water usage, the Mining Indaba organisers provided 10 000 ℓ of bottled drinking water sourced from outside of the Western Cape.

Ms Ellingson reiterated: “It is critical to note that tourism supports 300 000 jobs in our city and province, and should clients and their delegates opt not to come to Cape Town, they would be placing these jobs, and the families they support, at risk.”

Business Events Africa March 2018 5

Cover story | Legacy Hotels & Resorts

12 TIPS

LEGACY HOTELS & RESORTS PRESENTS

to make your

next conference a success Organising a successful conference is not quite as easy as it may sound. Legacy Hotels & Resorts makes it simple, with their top range of properties to choose from.

T

he hotel group has properties and event partners in Cape Town, Johannesburg, Pretoria, The Pilanesberg, Ghana, Zimbabwe, Namibia and even Nigeria. With a net spread throughout Africa, its conferencing teams strive to give customers a truly unique African experience that not only rivals, but in many cases outstrips, international standards!

Legacy Hotels & Resorts has a few tips on how to make your next conference a success.

01

One of the things to remember before you set out to plan an event of any sort is that you can only please some of the people some of the time. Planning can be quite overwhelming, and so many ask themselves: Where do we start? What should we do first?

6 Business Events Africa March 2018

02

The very first thing you should look at, right at the beginning of the planning process, is what exactly you want to achieve with the conference.

Consider who your event would be suited to, the branding that needs to be incorporated and the message that you would like your attendees to take home.

03

Consider the venue you are going to use. These days many large corporates have their own inhouse conference facilities. However, there are great benefits to getting your employees out of the office and into a completely different venue altogether.

04

Using a venue away from the workplace, such as a hotel, holds enormous benefits. Staff are less likely to be distracted and are able to leave the thoughts about what is next on their ‘to-do’ list behind. Staff are likely to

feel more relaxed in a different environment, and in so doing be able to increase their focus and concentration.

There is, of course, the added benefit of improving or increasing staff morale. Staff feel more valued when a business invests in an off-site conference for them – and this in turn increases loyalty, which has a direct impact on productivity.

05

The look and feel of the event is also highly important as it sets the scene for the conference. A modern look and feel gives a different impression to Renaissance décor. This all tells the story of your conference, and that’s a story that your delegates will take away with them afterwards.

06

Once you know what you want, other elements such as themes, colours, the right kind of layout and venue are easier to identify and put in

www.businesseventsafrica.com

Cover story | Legacy Hotels & Resorts

place. Knowing what you want, and what you’d like to achieve with an event, will help the staff at the venue match your needs and support you in making the event as great as possible.

07

What some organisers miss in planning their event is the little details: the lighting, the tablecloths and even the mints on the table. Most people attending conferences spend around six hours in the same room and, as concentration dwindles, they get distracted and start noticing that the stitching on table cloths are fraying or that there is dust on the windowsill. It may not seem much, but small things like this can be something that shifts someone’s opinion of your event.

08

Timing of the service of food and snacks needs to be well worked out and you have to think about what you’d like to serve, particularly at lunch time. A heavy lunch will make delegates tired and distracted for the afternoon sessions.

A big trend for conference lunches at the moment is to make sure that there are more healthy options and special selections for people with specific dietary requirements.

09

Most, if not all, conferences have audio visual requirements.

Before you book a venue, make sure that it can accommodate what you need in terms of technology. Most facilities will have the basics and can hire in the specialised equipment on request.

10

Prior to your conference, any technical equipment needs to be tested to make sure that not only does

www.businesseventsafrica.com

the equipment function properly, but that the presenters or organisers are familiar with how they work. This helps the event to move a lot more smoothly.

11

Don’t be afraid to ask venues if they are able to be flexible with their pricing. Most venues are able to provide excellent service and fantastic food that will fit your budget – you just need to negotiate.

12

The best conferences are those that remain in the mind of the attendee for a long time afterwards, but the trick is in making your event memorable. Every element of the process is significant and is something that the delegates will take away after the event. If you start mindfully, you’ll be able to organise a mindful conference, which ultimately will be one that stays in the minds of the attendees.

Business Events Africa March 2018 7

Cover story | Legacy Hotels & Resorts

An upmarket experience in conferencing THE COMMODORE HOTEL

Does it get any better than a conference with a sea view? The Commodore Hotel lies where Table Mountain meets the sea in Cape Town. It overlooks the Victoria & Alfred Waterfront, with breath taking views of Robben Island, the harbour and the stunning Atlantic Ocean. Here, you can create a conference that exceeds your needs with a choice of venues, packages and options.

THE DAVINCI HOTEL AND SUITES

THE MICHELANGELO HOTEL

The Michelangelo will take your breath away with its magnificent Renaissance architecture. It can be found nestled in the heart of Sandton and is the very essence of status and success, making it the perfect place for you to host your conference. With Legacy Hotels’ various time allotments, venues, services as well as luxury cuisines for you to choose from, The Michelangelo will create a conference experience attendees will remember for life.

BAKUBUNG BUSH LODGE

A mere two-hour drive from Johannesburg and ten minutes from Sun City, you will find Bakubung Bush Lodge, a place of breathtaking beauty and serenity. Overlooking the rich expanses of the malaria free Pilanesberg National Park, Bakubung or “People of the Hippo”, offers stunning conferencing facilities and of course, Big Five viewing in one of Africa’s most beautiful national parks. Ensuring the success of your meeting is all in a days’ work for the Bakubung team. Simply choose the right conference package for you, and the team will assist you with the details.

KWA MARITANE BUSH LODGE

THE CENTURION HOTEL

The DAVINCI is one of five Legacy Developments located in the heart of Africa’s Richest Square Mile in Sandton, so it goes without saying that any conference hosted here will drip with opulence. The luxurious and modern conference rooms can host groups of up to 120 delegates and The DAVINCI’s equipment and services ensure that every conference runs smoothly and successfully. Rooms have independently controlled house lights, wall-to-wall carpeting, natural light and individually controlled airconditioning.

The Centurion Hotel is yet another one of Legacy’s exclusive hotels situated in one of South Africa’s busiest business hubs, Pretoria. With several packages to choose from you can select a tailor-made conference based on your very unique requirements. At the hotel there are a range of available venues, equipment and seating plans, to suit what you intend to achieve with your conference.

INTERNATIONAL Other conference offerings across borders include the Swakopmund Hotel and Entertainment Centre as well as the Windhoek Country Club Resort in Namibia; The Wheatbaker in Nigeria; Labadi Beach Hotel in Ghana; as well as Elephant Hills Resort, Hwange Safari Lodge, Monomotapa Hotel, The Kingdom at Victoria Falls and Troutbeck Resort in Zimbabwe.

8 Business Events Africa March 2018

Located on the outer rim of an extinct volcano that erupted some 1300 million years ago, lies Kwa Maritane, ‘The Place of the Rock’. Legacy’s oldest and most famous bush lodge gives you a unique environment in which to host your conference. It is famous for its hide and waterhole linked by a 180 m long tunnel, its outstanding cuisine and the hospitality of its staff.

Speak to Kwa Maritane’s banqueting and conference department, who will be happy to guide you through the process of putting together the perfect function based on your very discerning needs.

CONTACT DETAILS: Central Reservations Tel: +27 11 806 6800 Email: hotels@legacyhotels.com Web: www.legacyhotels.com

www.businesseventsafrica.com

SANCB | Beyond tourism

BUSINESS EVENTS

Going beyond tourism Business Events Africa in collaboration with the South Africa National Convention Bureau continues to delve into ‘beyond tourism’ and its far reaching impact, as we seek to measure not just the immediate tourism benefits of business events but the longer lasting social legacies as well.

In this supplement we take a closer look at the African Society of Association Executives (AfSAE) and get Gregg Talley management consultant to AfSAE and president of Talley Management Group, Inc. to share his insights.

THE TIME TO RISE IS NOW, JOIN US. For destination expertise and convention planning support, contact the South Africa National Convention Bureau.

T: +27 (0)11 895 3000 | E: convention@southafrica.net | W: www.businessevents.southafrica.net

www.businesseventsafrica.com

Business Events Africa March 2018 9

SANCB | Beyond tourism

What is AfSAE? The African Society of Association Executives is a three year-old professional society founded by and for African Association Executives and Not for Profit Leaders and the supplier partners who support them.

T

he objectives are to provide professional development and networking opportunities among the professional managers working in associations across the African continent.

In addition, we want to connect them to the wider, global professional industry of not for profit management to learn and share best practices and find solutions to current challenges while learning about new trends and opportunities for not for profit organisations.

How is the SANCB helping the association with their deliverables?

S

ANCB was the first partner to recognise the imperative and opportunity to develop and advance African Association Executives and the organisations they serve.

SANCB supported our launch as an organisation, partnered to enable us to provide education at their Meetings Africa’s Association Day, and continue to support the expansion of our capacity to reach and serve more African Association Executives.

The alignment of our vision and mission to SANCB’s goals has been instrumental in our success to date. SANCB has shared

10 Business Events Africa March 2018

our vision, even prior to our formation as an organisation. They recognised both the need and the opportunity. The need for African association executives to connect, learn and grow and the opportunity that association development means for African associations and ultimately, more business events coming to Africa.

They have generously supported our first three Education Conferences and in providing capacity support which enables us to reach out and include more African association executives and develop sharing and programming to meet their needs.

Our

achievements Incredible excitement as African association executives come together and realise they are part of a global profession with standards and best practices for what they do every day – that other people have the same challenges or have solved some of the same issues. We have established a community of practice across Africa.

We have held three Annual Education Conferences and in 2017 launched regional workshops across Africa.

We have formed key partnerships within the association and business event management space that realise the value of developing African associations and their benefit to a robust civil society, their contribution to the industries they serve and the opportunity to connect more globally that will result in more business events coming to the African continent.

www.businesseventsafrica.com

SANCB | Beyond tourism

AfSAE @

AfSAE membership

WOW – the good news for us is that the need is great, but by being together and accessing existing resources globally we can provide potential solutions that can be tailored to the African experience. Everything from membership models, governance, financial sustainability to event management and technology were areas that our attendees were looking for answers to. The great part about partnering with Meetings Africa is that we talk theory and practice in the sessions and then the association executives can meet with solution providers to those very same issues on the exhibition floor at Meetings Africa. We know deals were signed on the floor by members who found solutions to issues they had with exhibiting companies – talk about WIN/WIN! – Gregg Talley, management consultant to AfSAE and president of Talley Management Group, Inc

AfSAE membership is drawn from the numerous associations and not-forprofit organisations around Africa. A typical member would be a key person behind the formation of an association, or someone overseeing the day-today management of an association or non-profit organisation. We are also expanding our membership categories to include students pursuing courses related to the NGO industry.

Certification launched AfSAE launched Module 1 of the American Society of Association Executive’s Certificate Programme: Essentials in Association Management. It was provided at Meetings Africa 2018, to members in a two-day education session made possible with the generous support of the Rwanda Convention Bureau.

Currently, our membership has grown to over 70 registered members with an active contact list of over 500 association contacts. Our goal is over 200 members by the end of 2018.

We are beginning to hear interesting stories from our members whenever we try to evaluate our success: I am now able to connect with other people doing exactly the same job as I am, and this gives me an opportunity to share ideas and learn from them, Hobokella Maritah Magale from The Booksellers Association of Tanzania (BAT).

Even though I am an association management veteran, the Education Conference provided me with very great insights in managing board relations and ensuring that you achieve maximum value from board members. I was happy to have met colleagues from across the continent and therefore expanded my resource base for information exchange and sharing, Nicanor Sabula, Kenya Association of Travel Agents (KATA).

Training and development AfSAE provides forums and resources for association executives across Africa.

This training is directly linked to growing knowledge economies in the sense that our educational input enhances the knowledge of association executives on best association management practices. This enables them and the organisations they represent to be more effective and that then strengthens the industries or professions they represent.

This has a direct impact on economic development, knowledge transfer and better meetings and events, not just within Africa, but also to attract more international business meetings to the continent.

www.businesseventsafrica.com

Mr Talley said: “All in all, members of AfSAE have the opportunity to network and share ideas on what would be the best practice for tackling the problem they experience in their career or gain general knowledge from each other.

Another major benefit that our members are destined to get is the certification programme that we have just begun.

This will not only be a journey towards the prestigious Certified Association Executive (CAE) but also an opportunity to learn the global best practices in association management.”

Business Events Africa March 2018 11

SANCB | Beyond tourism

F

Associations view

rom associations’ point of view, a strong association community allows for tie ins with other national, regional and global not for profits that exchange knowledge and ideas to solve problems, educate professionals, build global networks and strengthen industry capacity in key sectors for economic development.

This connection to a national, regional and global network also creates the opportunity for hosting major conferences and congresses in the host country. For years, these events have been considered a subset of tourism. Now, they are being recognised as much more because they can impact so much more in the host country.

From a sheer economic perspective, global research shows that a business traveller spends 2.5 more than a leisure traveller or tourist. A business delegate tied

to a business event is creating much greater economic opportunity.

Business events draw investors and global experts. These experts transfer knowledge to the local community and create networks for additional learning. The investors can meet with local and national business leaders and government to propose investment projects in key industry sectors.

All of this promotes far greater economic opportunity; more jobs, taxes and growth to a host country than tourism alone.

In short, the attraction of business events can be an effective global trade and intellectual engagement strategy.

AfSAE impact On a macro level we talk about the Vision of a stronger more “linked” association community. Linked to their own related global American, European, Asian Pacific organisations. This increase in visibility and awareness of the African associations has, can and will generate more business events in Africa

We offer specific answers to questions about event creation, management, funding and production – that “elevates the game” of our members in providing better events and better event outcomes for their attendees and organisations.

The benefits that can be leveraged from business events include: nowledge exchange, K transfer and continuing education Build and connect to global thought leaders Media profile (for nation branding and public awareness)

rofessional and industrial P capacity building S ocial benefits (enhanced medical and social delivery) F oreign exchange, tourism GDP and resulting jobs and tax revenues

S trengthening global distribution channels and export development Foreign direct investment lobal trade and research G links Cultural exchange

To conclude, business events have become a globally competitive market. Nations are identifying key sectors for economic growth and then looking for associations and experts they have locally to spur sectorial development and then invite global leaders to meet in their countries. This raises the country’s profile globally in that field and achieves the transfers outlined above.

12 Business Events Africa March 2018

www.businesseventsafrica.com

Report back | Meetings Africa 2018

Business events Change agents for shared economies “Business events are change agents, not travel agents.” These words, together with this year’s theme of Shared Economies, reverberated loudly over the three days of Meetings Africa 2018, the continent’s premier business events trade show.

H

eld at the Sandton Convention Centre in Johannesburg from 26 to 28 February 2018, the event attracted almost 3 000 delegates who came to seal business deals, explore African products and forge new networks in the international meetings sphere.

The 306 business tourism exhibitors this year represented 21 African countries, with 65 of these exhibitors coming from outside South Africa. The show also attracted 154 business and trade media representatives from across the continent and globe.

Now in its 13th year, Meetings Africa’s goal is to connect buyers and sellers in the business events industry with each other, and this year’s event certainly delivered, with 420 buyers (hosted and non-hosted) from 45 countries in attendance.

More than 6 400 business meetings were confirmed for the show, which was a 30 per cent increase over 2017’s figure. This, remarked Sisa Ntshona, South African Tourism’s chief executive officer, was a great indicator of the interest in hosting business events on the continent and also a ringing endorsement of the effectiveness of the trade show’s interactive online business matchmaking system and diary.

With business events sustaining over 200 000 jobs and the meetings sector alone contributing R115-billion to South Africa’s gross domestic product, the sector has been identified as key to the country’s and the continent’s tourism growth.

“Growth is what we are looking for, but there is a bigger context to growth, which needs to take into account factors such as sustainability and inclusive economic transformation that harnesses the power of small business operators in this sector as well as the traditional www.businesseventsafrica.com

Outgoing Minister of Tourism, Tokozile Xasa officially opened Meetings Africa 2016 by ringing the traditional bell.

big convention centre products,” Mr Ntshona noted.

In support of this, 15 South African small businesses from across the country, through the Tourism Incentive Programme (TIP), received bespoke training and insights on accessing the global MICE market and its shared economic opportunities, and were also given an opportunity to exhibit at the show. In addition, there was a strong focus on water-wise tourism at the trade show, encouraging more responsible tourism, a practice that ties in aptly with Meetings Africa being a sustainable show.

The meetings industry’s contribution to jobs and GDP is not just a South African story but an African one too, said Amanda Kotze-Nhlapo, chief convention

bureau officer of the South Africa National Convention Bureau, which hosts Meetings Africa on behalf of South African Tourism.

“To advance this sector, the Meetings Africa event is geared to enhance the collaboration between African countries and African associations so as to create more shared economic benefits for the continent’s business events sector.”

Senthil Gopinath, Middle East and Africa Regional Director at the International Congress and Convention Association (ICCA), who attended the exhibition, agreed: “It is about co-operating first and then competing. This makes the African industry stronger and better, with an increased economic impact.”

In his recent State of the Nation address, South African President Cyril Ramaphosa articulated strong political support for the tourism sector, and this was backed up with an increased allocation for destination marketing in the 2018-2019 budget.

Mr Ntshona said that following the success of Meetings Africa 2018 and the renewed political support for the sector, the future for business events and leisure tourism in the country, and indeed on the continent, was looking bright. South African Tourism is now gearing up for Africa’s Travel Indaba, the world’s largest African travel and tourism trade show, which will be held in Durban from 8 to 10 May 2018.

Educational Talk panel discussion during BonDay at Meetings Africa 2018.

From left: Victor Kgomoeswana, moderator; Sisa Ntshona, chief executive officer or SA Tourism; Mmatšatši Ramawela, Tourism Business Council of South Africa (TBCSA); Rudi van der Vyver, Southern Africa Association for the Conference Industry (SAACI) and Senthil Gopinath, Middle East and Africa Regional Director at the International Congress and Convention Association (ICCA).

Business Events Africa March 2018 13

Report back | Meetings Africa 2018

Seen at Meetings Africa 2018…

Mmatšatši Ramawela, Tourism Business Council of South Africa and Dirk Elizinga, Convention Industry Consultants.

The CSIR ICC team, from left: Melanie Pretorius, Refilwe Nchebisang and Emily Naidoo.

Bjorn Hufkie and Mdu Biyela, South Africa National Convention Bureau.

Charles Drewe, Indaba Hotel and Raymond Wilson, Four Seasons The Westcliff.

Lumi Team from left: Nomonde Mashabela and Karmen Vladar.

Nina Freysen-Pretorius, The Conference Company and ICCA president and Megan Arendse, Sun City.

Francois Stremmelaar and Bronwen Shaw, Faircity Hotels & Apartments.

Jeana Turner, Avianto; Denise Kemp, Eastern Sun Events and Colleen McCann, Business Events Africa.

Marshane Jesseman, Business Events Africa; Don Jesseman, Holiday Inn Sandton and Bradley Glenn, The Inside Edge.

Lindelwa Isabelle, Tsogo Sun and Tiny Dolamo, Gauteng Tourism Authority.

Grant Sandham, Guvon Hotels & Spas and Pierre Grobler, Business Events Africa.

From AfSAE, Smith Hempston and Gregg Talley.

Annemarie Ferns, chief executive officer of Stellenbosch 360; Neil Nagooroo, SA Tourism and Yoshni Singh, Synergy Business Events.

Amanda Marochko, event professional and marketer; Vernon Govender, Inhouse Venue Technical Management and Chris Preito, industry consultant.

The Recreation Africa team, Rodney Weinrich, Riana Lamb, Adele Forsyth, Samantha Nxumalo and Amanda Olsson.

14 Business Events Africa March 2018

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Report back | Meetings Africa 2018

Robyn D’Alessandro and Jaques Fouche; Gearhouse.

Adèle Maritz, Cape Town International Convention Centre and Corné Koch, Cape Town and Western Cape Convention Bureau.

Angela Lormier, Spier; Rowan Moss and Juanita Males, Scatterlings Conference and Events.

The Spier team, from left Stefan Huggett, Angela Lorimer and Vernon Hearne.

Sunil Menon, Summit Software and Moses Gontai, Namanje Events Solutions.

Ami Mahendranath, Sappi; Amanda KotzeNhlapo, South Africa National Convention Bureau; Anemé Malan, Department of Tourism and Darryl Erasmus, Tourism Grading Council of South Africa.

Wayne Sinclair, Sundowner Flyfishng Adventures and Lindsay Marshall, Maropeng.

From SAACI, Rudi van der Vyver, Letticia Ndhlala and Agnes Ntombela and Estelle Lötter, Ripcord Promotions.

Zain Chandan, CrownCompass by Cvent and Nick Sharma, Cvent.

Barry Futter, Adventure Works and Daryl Keywood, Walthers DBS.

Llewellyn Du Plessis, AAXO and Nishi Naicker, Ticketpro Dome.

Crystal van Helsdingen, SAB World of Beer and Karmen Vladar, Lumi.

Lisa Lovegrove, Tsogo Sun and Merryl Fairfoot, South Africa National Convention Bureau.

The Sandton Convention Centre team, from left: Nasrin Dean, Neliswa Manatha, Shaun Bird and Daksha Vallabh.

Moses Mazibuko, Arcadia Tours & Transfers; Lucia Molalakgotla and Srinivasan Venkatkumar, Arcadia Hotel.

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Business Events Africa March 2018 15

Report back | Meetings Africa 2018

Brenda Dooge, Guvon Hotels & Spas and Christa Badenhorst, Premier Hotels & Resorts.

Leigh-Anne Luus and Charmaine Chinappan, Peermont Hotels & Casino Resorts.

Dirk Elizinga, Convention Industry Consultants and Gary Grimmer, Gaining Edge.

Tracey Delport, Misty Blue Group and Jaco Steyn-Venter, aha Urban Park Hotel.

Xanthé Doll and Lesego Lebakeng from Vincent Mabuyakhulu Conference Centre.

Anchen Thotharam and Minister Kganyago from ATKV.

Wayne Smith, Century City Conference Centre and Hotel and Tamlynne Wilton, think big.

Louise Rohner and Lynnette Hartsink, Double Tree By Hilton Cape Town Upper Eastside.

Graham Twidale and Greg Hoffmann, Birchwood Hotel and OR Conference Centre.

Rochell Schonken, Radisson Blu Le Vendome.

Ruby Hales and Samantha Spence, First Group.

Carl Sefolo, Bon Hotel.

Daryl Keywood, Walthers DBS; Yolanda Woeke-Jacobs, Dragonfly Africa; Peter-John Mitrovich, Grosvenor Tours and Rick Taylor, The Business Tourism Company.

Janelle van den Berg, Champagne Sports Resort; Debbie Bunyard, Pumula Beach Hotel and James Macquet, Champagne Sports Resort and Pumula Beach Hotel.

Moledi Mantambo, North West Tourism Board; Magda Cilliers, Tlokwe City Council and Natasha Kaunda, North West Tourism Board.

16 Business Events Africa March 2018

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Report back | Meetings Africa 2018

Karin Sieberhagen, Serena Hotels and Resorts and Leah May van der Walt, Lorin Bowen (Pty) Ltd.

James Seymour, Durban KZN Convention Bureau and Colleen McCann, Business Events Africa.

Esmaré Steinhöfel, ICCA.

Sibulele Mbalo, Tshwane Convention & Visitors Services Bureau and Thulani Mbonambi, Cradle of Humankind.

Natasha Heiberg, Specialised Exhibitions Montgomery and Lynn McLeod, Event Greening Forum.

Malcolm King, Contact Publications; Leah May van der Walt, Lorin Bowen (Pty) Ltd and Alistair Stead, Scan Display.

Lindiwe Rakharebe and Irene Vallihu from Durban ICC.

Danika Bester and Chantal Nieuwenhuizen, Lloyd Orr Communications.

From Johannesburg Expo Centre, from left: Believe Sibiya; Tracy Malebane and Refilwe Mokgaotsi.

A business talk panel discussion on business events infrastructure development in Africa, from left: Amanda Kotze-Nhlapo, South Africa National Convention Bureau; Nina FreysenPretorius, The Conference Company and president of ICCA; Frank Murangwa, Rwanda Development Board and Lindiwe Rakharebe, Durban ICC.

www.businesseventsafrica.com

From Sun International, from left: Sherene Allaman, Jennifer Beattie and Marnie Tait.

Business Events Africa March 2018 17

Report back | Exhibition Industry Awards

EXHIBITION INDUSTRY ALLIANCE

2017 EXSA-LLENCE and ROAR Awards On 1 February 2018, the exhibition industry showcased the cream of their crop at the annual Exhibition Industry Awards evening held at the Ticketpro Dome. This is where AAXO and EXSA members were able to show their steel and style – for gold.

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he Association of African Exhibition Organisers (AAXO) and the Exhibition Association of Southern Africa (EXSA) united once again to recognise and celebrate the successes of 2017. The best organisers and exhibitors were joined by industry champions and esteemed judges for an unforgettable event.

327 guests attended this prestigious, glowing, black and goldthemed gala dinner.

Carol Weaving, chairperson of AAXO, congratulated entrants on the excellent entries received. “The ROAR Awards helps to boost credibility and professionalism in the exhibition industry

18 Business Events Africa March 2018

while recognising excellence which conforms to AAXO’s mandate. The awards serve as a platform to drive the agenda for growth in the industry across Africa.”

Doug Rix, chairperson of EXSA, thanked the many sponsors and individuals that worked behind the scenes as well as the Industry for coming together to celebrate the successes of 2017.

“The EXSA-LLENCE Awards are seen as a highlight of each year and provide recognition to companies and individuals that push themselves to achieve and deliver quality products and services so as to further enhance our industry.”

www.businesseventsafrica.com

Report back | Exhibition Industry Awards

2017 EXSA-LLENCE Awards went to the following winners: Custom-built stands <12 m² went to two winners: • Hott 3D for the Ion stand at Africa Oil Week 2017.

• The Exhibitionist for the Adcock Ingram (CNS) stand at Biological Psychiatry Congress 2017.

Custom-built stands 13-24 m²: • Hott 3D for the Boffin & Fundi stand at CIGFARRO 2017.

Custom-built stands of 25-50 m² went to two winners: • Concept G for the Siemens Healthineers stand at LMC 2017.

• Concept G for the CCCC stand at Meetings Africa 2017.

Custom-built stands of 51-100 m² went to four winners: • SUGO Projects for the Festo stand at Propak CT 2017.

• Hott 3D for the Maxtec stand at

AfricaCom 2017.

• Scan Display for the SAN Parks stand at Tourism Indaba 2017.

• Scan Display for the Dr Reddy’s stand at WPA International Congress.

Custom-built stands of 101-200 m² went to two winners: • Expo Solutions for the SITA stand at GovTech 2017.

• Blu Cube for the GTA stand at Tourism Indaba 2017.

Custom-built stands for >200 m².

• Concept G for the Siemens stand at Machine Tools 2017.

System-built stands <12 m²: • DK Design for the Multotec stand at Coal Expo 2017.

External stand <50 m²: • Concept G for the Lafarge stand at Decorex Joburg 2017.

External stand from 51-100 m²: • Compex for the Belgotex stand at Decorex Joburg 2017.

External stand from 101-200 m²: • Concept G for the FAW stand at Automechanika 2017.

Outdoor stands of any size: • Compex for the Harley Merchandise stand at SA Bike Show 2017.

The best green stand award: • Scan Display for SANCB’s Sustainability Village at Meetings Africa 2017.

Memorable events were given to two entries: • Design & Display for the UFI Gala Dinner at Expo Centre Joburg.

• Concept G for the Robertson’s Pop Up Restaurant at Melrose Arch.

Blu cube: best design stand award.

Carl Woodland: hall of fame inductee.

Inspire Furniture Hire and Sales: best supplier company – furniture hire award.

The Exhibitionist: best design stand award.

Gearhouse South Africa – Joburg: best supplier company.

Scan Display: best design stand award, best green stand award.

Two Way Exhibitions and Events: LEFT Tshepo Tshweke Tsotetsi: best supplier company employee, MIDDLE best supplier company – general award RIGHT Aubrey Eloff, hall of fame inductee.

LEFT Nicholas de Klerk, Design + Display: memorable event award for the UFI Gala Dinner RIGHT Hannes Venter, hall of fame inductee.

La Rouxnelle Logistics and Consulting: best supplier: company and best supplier: employee – Mike Weeks.

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Business Events Africa March 2018 19

Report back | Exhibition Industry Awards • Val Mwanadimai – Inspire Furniture Hire and Sales.

The best supplier employee – project management: • Nina Freysen-Pretorius – The Conference Company.

Best supplier employee – waste removal and cleaning services: • Ziad Khan – ZF Cleaning Services.

Concept G: best stand award, memorable event award, chair’s award, best supplier company

The best supplier company – stand design and construction: • Concept G.

The best supplier company – logistics: • LA Rouxnelle Logistics and Consulting.

The best supplier company – audio visual: • Gearhouse SA – Joburg.

The best supplier company – general went to two winners: • Two Way Exhibitions & Events.

• Main Event Catering.

The best supplier company – furniture hire: • Inspire Furniture Hire and Sales.

The best venue went to two winners: • Expo Centre Joburg.

• Sandton Convention Centre.

The best supplier company – project management: • The Conference Company.

Best supplier employee – stand design & construction: • Doug Rix – DK Designs.

The best supplier company – waste removal & cleaning services: • ZF Cleaning Services

Best supplier employee – audio visual: • Jana Duvenhage – Inhouse VTM. Best supplier employee – furniture hire:

Best supplier employee – logistics went to two winners: • Mike Weeks – LA Rouxnelle Logistics and Consulting.

• Tyron Naidoo – TST Onsite Management and Logistics.

Best supplier employee – general: • Tshepo Tsotetsi – Two Way Exhibitions and Events.

Best venue employee: • Daksha Vallabh – Sandton Convention Centre.

The final recognition of excellence given was the EXSA Industry Hall of Fame Award.

The Hall of Fame was initiated for EXSA’s 30th anniversary in 2010, and since then 38 industry members have been inducted. The four new individuals inducted into the EXSA Industry Hall of Fame were: • Carl Woodland.

• Aubrey Eloff.

• Hannes Venter.

• John Kaplan.

Report back | Exhibition Industry Awards

AAXO ROAR Awards went to the following winners: ROAR exhibitor awards: Distinctions in exhibiting went to: • Beckhoff Automation at Africa Automation Fair.

• Born Fabulous at The Baby Expo.

• Endress+Hauser at Africa Automation Fair.

• Franke South Africa – Decorex Kitchen Trends Project 2017 at Decorex.

• Lafarge Holcim at Decorex.

• North West Tourism Board at Tourism Indaba • Numatic at Decorex.

• Scan Display at Madex.

ROAR exhibition organiser awards:

Best trade exhibition: >12 000 m²: • African Utility Week organised by Spintelligent.

Best consumer exhibition <6 000 m²: • Property Buyer Expo – Gauteng organised by Spintelligent.

Best consumer exhibition 6 001 m²-12 000 m²: • MamaMagic, The Baby Expo, Winter organised by Exposure Marketing.

Best trade exhibition: <6 000 m²: • The winner was Madex organised by Specialised Exhibitions Montgomery.

Best consumer exhibition >12 000 m²: • SA Cheese Festival organised by AgriExpo received the award.

Best trade exhibitions: 6 001 m²-12 000 m²: • African Construction & Totally Concrete organised by Hypenica.

Best trade and consumer exhibition <6 000 m²: • 100% Design South Africa organised by Reed Exhibitions.

Distinction in exhibiting: Beckhoff Automation.

Distinction in exhibiting: Numatic.

Best trade and consumer exhibition 6 000-12 000 m²: • Decorex Cape Town organised by Reed Exhibitions.

Best trade and consumer exhibition <12 000m²: • Livestock 2017 organised by Agri-Expo.

The best Africa-bound category winners were: • In the Best Africa Bound Trade and Consumer Exhibition >12000m²: – Agritech Expo Zambia 2017 organised

by Spintelligent.

• Best Africa-bound trade exhibition >12000m²: – Electra Mining Botswana organised

by Specialised Exhibitions Montgomery.

Best table top category: • ILTM organised by Reed Exhibitions.

Best trade exhibition: >12 000 m²: Spintelligent.

Report back | Exhibition Industry Awards

The best social media award went to joint winners: • 100% Design – social media by Reed Exhibitions; and • Madex social media by Specialised Exhibitions Montgomery.

The 2017 exhibition of the year award went to: • African Utility Week organised by Spintelligent.

Ms Weaving continued to thank the EIA and EXSA for their contribution to hosting a successful event.

Thanks to this successful collaboration, AAXO was able to unite the industry

Voted for by AAXO organising members: Best venue for 2017: • Gallagher Convention Centre.

Best associate member for 2017: • GL Events. and host the ROAR awards, a platform for talented and dedicated industry professionals where they can build credibility for their involvement, opportunities to grow their businesses, acknowledgement for their wonderful achievements while taking responsibility for their safe practice and participation in exhibitions.

Best social media: Reed Exhibitions.

Best social media: Specialised Exhibitions Montgomery.

Best consumer exhibition <6 000 m²: Spintelligent.

Best consumer exhibition 6 001 m²12 000 m²: Exposure Marketing.

Best trade and consumer exhibition <6 000 m² and 6 000-12 000 m²: Reed Exhibitions.

Farewell Tshepo It is with the greatest of sadness that we, the management & staff of Two Way Exhibitions and Events, have to deliver the heartbreaking news of the tragic death of our colleague and friend, Tshepo Tshweke Tsotetsi.

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shepo will be deeply missed by all, leaving behind many of those fond memories we have of him. His positive outlook on life was most admirable, even contagious some would say. Tshepo always had a smile for everyone and was highly regarded by everyone who ever had the opportunity to meet him.

This is truly a great loss to both our company and the industry as a whole. Tshepo has been in this industry for many years and was a valued member of our team. He will be profoundly missed by everyone whose lives he touched.

We have taken the liberty of sending our most heartfelt condolences and sympathy to his wife, children, family and friends.

Sleep well our beloved Tshepo.

May your soul rest in peace and rise in glory.

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Report back | Exhibition Industry Awards

SPECIALISED EXHIBITIONS MONTGOMERY

wins three exhibition awards Winning three industry awards during the year the company turns 50 was a poignant occasion for Specialised Exhibitions Montgomery.

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he Association of African Exhibition Organisers (AAXO) was host to the prestigious ROAR Awards, an annual event which gives recognition to outstanding professionalism in a broad range of categories in relation to the organising and exhibition industry. Taking place on the 1st of February at the Ticketpro Dome, the awards were hosted in conjunction with the Exhibition Association of Southern Africa (EXSA).

An overwhelming amount of entries were judged in 2018 and the quality of entries received was outstanding. Pre-set criteria for the organiser categories included successful exhibition strategy incorporating marketing, public relations, activation, stand construction and ROI. Specialised Exhibitions Montgomery received three awards: ‘Best Social Media’ for Madex 2017; ‘Best Africa-Bound Trade Exhibition 6 000 m2 and less’ for Electra Mining Botswana 2017; and ‘Best Trade Expo 6 000 m2 and less’ for Madex/Markex 2017.

“We were thrilled to win three AAXO awards,” said Gary Corin, managing director of Specialised Exhibitions Montgomery. “To be recognised amongst our industry peers is a great honour. Our thanks go to AAXO for this opportunity; not only to receive our awards, but also to celebrate awards presented to our industry colleagues.”

During the evening, former Specialised Exhibitions Montgomery managing director and chairman, John Kaplan, was inducted into the EXSA Hall of Fame. This was in recognition of his years of dedication to the exhibition industry. Having retired as chairman, he is now a non-executive director of Specialised Exhibitions Montgomery.

To mark the company’s 50th anniversary, industry partners, exhibitors, suppliers, media, employees both past and present, shareholders and owners joined together at a celebratory event which was fitting for such a milestone occasion.

“We are proud of the heritage we have built over the past 50 years,” Mr Corin said. “We aspire to the highest possible service standards and work to ensure a positive exhibition experience for all involved. This could not have been accomplished without the ongoing support of all our stakeholders, whom we thank.”

Report back | Exhibition Industry Awards

Ticketpro Dome Proud hosts of EIA 2018

Ticketpro 1-4 pg Advert FA 10/18/17 12:06 PM Page 1 C

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The Ticketpro Dome in Northriding, Johannesburg, recently played host to the Exhibition Industry Awards evening, which included the AAXO ROAR and EXSA-LLENCE Awards.

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he awards showcased the venue’s versatility. The venue catered for 330 guests banquet style in the main arena.

The arena was adapted by elegant draping so it felt more intimate.

Ticketpro Dome are a platinum sponsor for both the AAXO ROAR Awards and The Exhibitions of Exhibitions.

In addition to the main arena, Ticketpro Dome boasts a more intimate area. The Blue Wing Conference and Events Venue is an added venue facility adjoined to the Ticketpro Dome with a foyer that allows for direct access into the main arena.

The total venue size is 2 000 m2, of which the foyer is 400 m2, with the remainder sub divisible into 3 venues of which the largest is 680 m2. The entire space can accommodate up to 1 000 guests in a cocktail & cinema style setup. It is an excellent venue for trade exhibitions, business events, confexes, conferences, hosting product launches and company networking sessions.

The Blue Wing can be utilised for more intimate events, trade shows, conferences, exhibitions, banquets, workshops, product launches, weddings and additional pre- and post-hospitality for concerts.

This area also provides additional space for large exhibitions or conferences.

The recent Exhibition of Exhibitions event also took place at the Blue Wing.

Composite 24 Business Events Africa March 2018

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Executive chef

James Wallis puts customers first James Wallis, 41, executive chef at The Manhattan Hotel in Pretoria, has been in the hospitality sector for over 11 years, having started with Adventure Lodge Shalati near the Kruger National Park.

“I

have a great passion for people. People are interesting. All of my life I’ve worked with people from all walks of life. There are so many things we can learn from each other if we only sit down and take time to really listen.

“At the Manhattan Hotel I get to work with both personnel and guests on a very personal level.

“I always joke and say that I started my career tail end forward. I first got the experience and then I opted for education,” he said.

He matriculated from Hoërskool Warmbad (now Bela Bela) in 1994. “After high school I had no funding for further studies so I did whatever work needed to be done to make ends meet.”

“In 2004 as a birthday gift my not-yet mother-in-law gave me a gentle kick on my behind in the form of paid tuition fees at Damelin College in basic bookkeeping.

So I started to study. First it was basic bookkeeping, followed by sales & marketing, followed by marketing.”

“In 2011 I enrolled at The Chef Training & Innovation Academy. In 2013 I graduated with an International advanced Management Diploma in Culinary Arts and in the process winning the Top Chef award for the year.

“In 2015 I enrolled for a course where I studied under Markus Farbinger owner of Ile de Pain bakery, the art of baking sourdough breads in a wood fire oven.

In 2017 I did a quick refresher Certificate in Food Hygiene at the International Hotel School.”

What is your signature dish? Slow braised lamb with herbed mashed potatoes and steamed asparagus. Serve with Glen Carlou Grand Classique 2012 red wine. The spicy notes together with its balanced fine tannins are a perfect pairing with the lamb shank.

What trends are emerging in the conference industry in regards to food? More www.businesseventsafrica.com

Before joining The Manhattan two years ago, he was the kitchen manager at Dros Montana, where he did kitchenrelated training including cooking, portioning, orders, stock control, costing menus, calculating food cost and GP. The Manhattan Hotel has given him a wonderful opportunity to grow. “In 2017 I was offered the opportunity to take over the hotel’s Health & Safety department.

I realised the enormous responsibility this position came with but it was an opportunity of a lifetime. I was sent to do my SAMTRAC qualification at NOSA in Centurion.”

In terms of food trends, James said: “South Africans overall are catching up with heathy life style choices. More and more guests are opting for gluten free and reduced sugar meals. Consumers, now knowledgeable in organic options, are more conscious when dining out. With the growing number of food sensitivities amongst consumers, food establishments realised the niche and started to exploit this growing market.”

On the global front, he said: “People’s focus have shifted from quantity to quality.

More is not good enough. Consumers are increasingly concerned about their health and healthier choices. Consumers have been educated in the culinary arena which challenges food establishments to constantly improve selections or invent new dishes. People are more adventurous when it comes to food. They want to have the ultimate experience in terms of variety, cultural and experimental options.

guests are focusing on healthier lifestyles and are therefore opting for the healthier food options. Guests are showing more interest in where their food comes from and how it was prepared.

What has remained constant in this industry? The consumer’s constant quest to obtain the best available quality for their money’s worth. Customers may

More focus is being applied by food establishments to reduce food waste and find innovative solutions to address this issue.”

As for industry challenges, he said: “There is a lot more competition in the industry which makes it much more attractive to the consumer, but at the same time much more difficult for an establishment to source and retain valued customers. Creating great customer experiences and exceeding it on a regular basis. Meeting technology demands. We are in an era where technology is key to a productive and successful conference. An establishment’s technology, or lack thereof, influences future business.”

James is married to Marié and has a daughter, Yanka who is eight years old. He enjoys golf, hiking and boot camp training, and his hobbies include baking, baking and baking.

His advice to newcomers wanting to become an executive chef is: “It is hard work and long hours to get to the position. When times are challenging you have the choice to sit in a corner and lament over your situation or you can suck it up. Take the bad with the good and learn from your experience. Don’t be afraid of making mistakes, because through our mistakes we grow stronger. An executive chef is only as good as his team below him. Respect and trust go a long way.”

not always be right, but they always come first.

What is your favourite beverage? Any fruit smoothie.

What is your favourite food? I love a good, flavourful curry.

What is your great love? My great love in life is spending time with my wife and my child.

Are you adventurous?

Yes, I took up a dare in 1996 to do a circle route cycling contest of ± 400 km in two days.

Looking back I was super fit, but more importantly super stupid, at the time not realising what a dangerous activity it was cycling solo through a game reserve. I think my guardian angels went on early retirement after that event. I also love abseiling and bridge swinging.

Business Events Africa March 2018 25

Market news

2018 The year to get your

establishment graded that you don’t need to spend time on the phone yourself, but can focus your attention on the parts of your business that require skill and expertise.

The value offering helps businesses to focus on their strengths and provide support for the rest. Need a procurement specialist? No problem. They will source anything from bed linen to cutlery from over 140 000 reputable suppliers across South Africa, not to mention the prenegotiated deals.

It is the “you-wash-my-hand-I-washyours” approach of cutting out the middle man and doing business as a South African family.

The well-known ancient African word, “Ubuntu” meaning “humanity to others”, is a pivotal part of South African culture. It not only represents what African’s are all about, but it has become a way of life for doing business, trading and engaging with each other.

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he Tourism Grading Council of South Africa has more than 5 300 graded establishments and truly embodies what Ubuntu is all about; advantageously developing and growing South African tourism establishments by offering a Basket of Benefits in the hospitality sphere built on networking and togetherness.

Service providers, who understand the power of group buying, recognise Ubuntu too, wanting to offer incentives to the graded establishments. In effect, it becomes a shared economy of sorts.

Reasons to be part of the TGCSA family The global economic growth outlook of South Africa has improved in some parts, but it is clouded by some uncertainty that puts the tourism sector under mounting pressure. The knock-on effect in the hospitality industry means that fuel and food prices increase which affects the bottom line.

However, the TGCSA offers establishments benefits to join the TGCSA 26 Business Events Africa March 2018

family, free of charge. This helping hand extends across procurement, resources, office supplies, vehicle maintenance, recruiting, the legal sphere and more.

The 2016 Lilizela Tourism National Award winner, Loerie’s Call Guest House, knows how the spirit of Ubuntu has positively influenced their lives.

“In the tourism industry, tourism is predicted to be even more competitive than ever, coupled with constantly changing consumer expectations,” explains Jaclyn Marx, then-general manager at the five-star establishment.

“Being graded has forced us to stay competitive in the market and it sets us apart from our rivals, not to mention the added value provided by access to the basket of benefits”.

They call this value-added offering “A Basket of Benefits”.

The basket of benefits includes, but is not limited to, a virtual vehicle dealership that can arrange the purchase or sale of new or pre-owned vehicles as well as a personal assistant who can call service providers on your behalf. This means

The benefits do not end there; get 90 per cent off your TGCSA grading application fee The Tourism Grading Council of South Africa (TGCSA) will now provide a 90 per cent discount on the TGCSA grading and/or application fees for those who contribute to the TOMSA levy (the one per cent levy charged to the consumer for the use of specific tourism services in South Africa. Whether you have a small, medium or large business you can benefit from this discount funding.

As Jaclyn from Loerie’s Call Guest House will tell you, advancing South Africa’s economy is a joint responsibility that South African Tourism and TGCSA take very seriously.

Providing or sharing access to goods and services, facilitated by a community based platform, is the Ubuntu spirit that the TGCSA offers to all members.

This “shared economy” mantra was the focus at Meetings Africa, the PanAfrican Business Event Trade Show that took place at the end of February in South Africa, hosted by South African Tourism.

Take the next step to a flourishing establishment: To become part of the TGCSA family, establishments can visit the TGCSA website on www.tourismgrading.co.za to apply online and find more information. www.businesseventsafrica.com

ONE STAR IS ALL YOU NEED TO GET FIVE-STAR TREATMENT GET GRADED TODAY

At the Tourism Grading Council of South Africa, we give graded establishments access to a Basket of Benefits, including legal advice, training, recruitment, product promotion and 24/7 professional support at no additional cost. With access to these, you can focus on giving your guests a great shoâ&#x20AC;&#x2122;t left experience, while we give you five-star benefits.

Get graded today at: www.tourismgrading.co.za or contact us on feedback@tourismgrading.co.za

A local perspective

Tourism optimistic as budget charts a new recovery path

The Tourism Business Council of South Africa (TBCSA) commends government, and National Treasury in particular, for the difficult balancing act they have had to undertake in order to deliver the 2018 National Budget.

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he council said signs of an uptick in economic growth, projected declines in the 2018/19 budget deficit, improvements in business and consumer confidence, as well as commitments by the State to directly confront the key challenges facing the economy, are all positive developments needed to create a conducive environment for travel and tourism to grow.

Travel and tourism’s total contribution to GDP in South Africa amounted to R402.2 billion (9.3 per cent of GDP) in 2016 according to the World Travel and Tourism Council (WTTC).

While 2017 figures are yet to be made available, the WTTC’s 2016 Economic Impact report further cites the sector’s contribution of R128.3 billion in visitor exports generated (9.9 per cent of total exports); R68.9 billion in investments (8.1 per cent of total investment); and a total of 1 533 000 in employment including jobs indirectly supported by the sector.

Mmatšatši Ramawela, chief executive officer of TBCSA, said: “Reflecting on the budget speech it is clear that putting the 28 Business Events Africa March 2018

budget together was not an easy task when one considers the balancing act needed to generate revenue while taking care not to stifle economic activity.

“The budget needed to address the concerns raised by credit ratings agencies while also inspiring economic growth and allowing the State to serve its people given our high unemployment rate. As many commentators have said, more than ever before, the finance minister had very little room for manoeuvre”.

Tourism highlights Looking at the budget through the travel and tourism lens, the TBCSA has noted the reprieve provided to individuals who fall in the higher tax income brackets. This is in the form of effecting no changes in the capital gains or dividend taxes; not introducing the wealth tax and instituting no inflation adjustments for four of the wealthiest income tax brackets.

“Considering that these are income categories where the bulk of our local business and leisure travellers come from, this is positive news, especially in the

context of our declining domestic tourism performance,” Ms Ramawela said.

“We hope the bit of extra cash in the consumers’ pocket will incentivise them to travel their own country and continue to make use of our world-class facilities for business meetings, conferences and events”.

The council equally hopes that the reprieve to businesses will inspire them to invest their earnings locally as the county needs both internal and foreign direct investment to recover and grow.

After much speculation and public debate, National Treasury opted to increase value added tax (VAT) to 15 per cent.

The council views this decision as a double-edged sword: “While it will increase the revenue collection needed to reduce the current shortfall, it will invariably affect the poor as well”, Ms Ramawela explained.

“We take comfort in the fact that exemption of basic foodstuff has been retained, but perhaps a few more food items could have been added to the basket”.

Still on the matter of VAT, the council has previously called for a more travel and tourism ‘friendly’ tax regime. More than ever, the council believes that more dialogue is needed with National Treasury, to address some of the remaining challenges facing businesses in the sector especially on the administration of VAT for www.businesseventsafrica.com

A local perspective

Travel and tourism’s total contribution to GDP in South Africa amounted to R402.2 billion (9.3 per cent of GDP) in 2016 according to the World Travel and Tourism Council (WTTC). tour operators and travel agencies.

An increase in the fuel levy and the planned introduction of the carbon tax in 2019, are two other highlights with implications for travel and tourism, particularly its transport industries.

“There is no doubt that the fuel levy increase will make it a lot less affordable to provide value for money travel packages for both businesses and individual consumers,” Ms Ramawela said.

While the TBCSA is still considering the full impact of the carbon tax on the sector (due for submission to Business Unity South Africa in March 2018), it is mindful of some of the implementation challenges that have been raised by its members and peers within the broader business community.

Notably, this year’s budget speech made no specific reference to the allocation of funding for tourism destination marketing.

Following President Cyril Ramaphosa’s state of the nation address (SONA) remarks on tourism, Ms Ramawela said the council had hoped the budget would provide more details in this regard.

“Nevertheless, we look forward to more information being provided in the supporting documents of the Budget Vote and the Tourism Budget Vote later in the year”.

Other budget highlights Additional budget highlights for the travel and tourism sector include: • Efforts and initiatives aimed at providing more funding and support for small and emerging businesses • Encourage fair competition and open up opportunities for market access and remove regulatory barriers; • Current initiatives aimed at restoring sound financial and governance within state-owned enterprises as highlighted in the SONA; • Announcements pertaining to the Competition Commission’s enquiry on the cost of data.

“A significant part of travel and tourism is facilitated through digital means, therefore all efforts made to make access to data more affordable will most certainly be welcomed in our sector”, Ms Ramawela said.

As the Finance Minister indicated, the largest reallocation of resources towards government’s priorities was on higher education and training. The TBCSA applauds the initiative to phase-in the implementation of a fee-free tertiary education system for the poor. However, it does have concerns over how government will ensure that the most deserving

Mmatšatši Ramawela, CEO of TBCSA.

students have access to this facility.

“We support the initiative to invest in future productivity, however implementation, monitoring and ensuring ROI for taxpayer’s money will be key,” Ms Ramawela said.

On the overall, the TBCSA commends the National Treasury and whole of Government for a forward-looking budget that sets South Africa on a recovery and growth path. The council believes that the budget is aligned to the SONA that has inspired the people of South Africa including business, to roll their sleeves and work towards the revival of the economy.

The council now looks forward to engage the sector specific details of the budget, with special focus on the Tourism Budget Vote and other relevant departments.

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Business Events Africa March 2018 29

Techwatch

Future proofing your business

By Michelle Prinsloo, chief executive officer and co-founder of Omni Hospitality

“I skate to where the puck is going not where it has been”.

When Wayne Zretzky made this famous statement business people couldn’t help but apply the relevance of it to more than just ice hockey.

F

uture proofing your business is something that you must constantly consider in a digital era where the consumer journey is being rightfully dictated by the consumer, finally!

Customers are forcing businesses to be flexible enough to allow them a diverse means of interacting with the businesses on a multitude of platforms and devices. But before you assume that this means increased capital expenditure on technologies that will quickly become outdated and irrelevant – although your cynicism is well placed; stop to consider the possibilities that these new technologies can afford you. The possibility of interacting with a wider audience; increased sales opportunities, improved customer retention and increased conversion rates and average ticket sales as well as the opportunity to leverage efficiencies across your business resulting in increased revenues and reduced expenses. Taking these possibilities into consideration one cannot help but look forward to these global technology trends and the opportunities that they will afford businesses.

What exactly are the newest technology trends and how do we use them to better communicate and connect with our customers?

The blockchain and cryptocurrencies

Who is Michelle Prinsloo?

Michelle Prinsloo is the CEO and cofounder of Omni Hospitality, and has in excess of 15 years’ experience in the hospitality technology field. Michelle has a passion for implementing solutions that allow businesses to leverage technology to give them a competitive edge in their respective market. By continually learning and pioneering how people and businesses interact and transact, she enjoys helping companies not only reach their goals today but future proof their businesses to ensure long term sustainability.

30 Business Events Africa March 2018

By now you’ve probably heard about the cryptocurrency craze. Either a family member, friend, neighbour, doctor, Uber driver, associate, waiter or passer-by on the street, has told you how he or she is getting rich quick with virtual currencies like Bitcoin, Ethereum, Ripple, or one of the lesser-known 1375 cryptocurrencies available in the market today. The reality is that these virtual currencies and the underlying peer-to-peer blockchain technology that drives them have allowed universal currencies to emerge. This has resulted in the removal of the middle man and the associated exuberant bank charges, reduced the cost of doing cross border transactions and allowed for these transactions to happen instantaneously.

If you haven’t already considered offering your customers these alternative means of payment it would be wise to do so, keeping in mind that the first rule of business is to make it easier for your customers to purchase from you.

Chatbots Chatbots are here and they usher in a new dawn of conversational commerce.

Bots are like virtual assistants which can answer questions and help you get things done faster without needing to speak to another human. Already in use on Skype, Facebook Messenger and many online shopping platforms.

Unlike human interactions the use of Artificial Intelligence (AI) yields a consistent response and experience every time. These bots have the ability through algorithms and machine learning to guide the user experience and consistently upsell. Perhaps the best testimony to the relevance of this particular technology is the Chinese ecommerce market. In less than five years the Chinese market has grown to approximately 500 million online consumers making purchases via their mobile devices and concluding transactions with virtual payments every month. However, it is not just the scale of the ecommerce but the speed of adoption

and the aggregation of these eco systems.

In 2012 it was estimated that the average Chinese person purchased 5-8 pairs of shoes a year, with the introduction of platforms such as Alibaba this number has tripled. The use of chatbots in consumer persuasion is evident and the rewards obvious.

Cloud technology If the service provider you utilise does not offer a cloud based solution, then it’s time to consider alternative options for your business. It really is that simple. Why would you risk maintaining hardware, managing your own redundancy, antivirus and in the case of larger enterprises upgrades across your group or branches?

Not to mention the ongoing cost of replacing hardware and dealing with possible data loss. On premise solutions are redundant, future proof your business by ensuring that you have global access, security and redundancy for your systems.

Cloud solutions have become far more affordable and scalable.

3D printing The novelty first experienced with this technology has abided and practical applications across all industries are being applied. With the introduction of other technologies such as the Arduino board, you can even build your own 3D printer at home and purchase a simple DIY instruction manual online! A perfect solution for dealing with services where parts take long periods of time to source and are not readily available.

There are many other technologies to consider, Augmented Reality, Virtual Reality, Collaborative innovations for the work place, the Internet of Things… ultimately the best approach would be to ensure that you are informed of the application of these trends as well as the benefits and pitfalls.

There is no one way to succeed in the future. Success is based on a balance of innovation, interaction and disruption. www.businesseventsafrica.com

Personality profile

A passion for people “Hospitality in South Africa is exciting, it is an industry that is evolving and growing, said Pamela Niemand, 37, chief executive officer of Executive Suites Group.

“A

s a business woman and entrepreneur, I would like to cultivate opportunities in South Africa to create employment. I enjoy looking into the future and being innovative to create solutions and make things extraordinary. My passion for people motivated me to start a Woman Empowerment Programme in townships, where I offer free training seminars to uplift and equip woman to start businesses in their communities and to create a platform for them to activate their dreams, to become sustainable and to make South Africa a better place,” Ms Niemand said.

Ms Niemand was a finalist for the National Business Awards 2017 and Entrepreneur of the Year 2017. She is the new Mrs Johannesburg 2018.

Where did you grow up? I grew up in Pretoria on a small holding with my four siblings.

Where did you start your career? My journey as entrepreneur started at an early age, from selling chips, ice lollies at school to big cake sales and starting my first job at 15.

I joined forces with The Waldorf in Rivonia Road in 2001 which was the beginning of an amazing future in this new Apartment Hotel concept in South Africa, yet well-known and established across the World. The Waldorf was the second apartment hotel in South Africa, trading as a short term accommodation establishment for corporate clients, and was a major success. It was here that the gem of this amazing concept evolved.

I joined Westpoint Executive Suites in 2004 and grew the company from six apartments to 68 apartments in just three years.

In February 2008, I started a new venture, Hydro Executive Apartments in Grayston Drive. Shortly after, we welcomed the first sister establishment, Esprit Executive Apartments in October 2008, followed by the Villa Executive Apartments in June 2010, which is now called The Capital Group. My success in this venture made me a millionaire at the age of 27. www.businesseventsafrica.com

In 2014 I purchased Westpoint Executive Suites and have cultivated the Executive Suites Group Empire from its humble beginnings to an expanding group of three four-star apartment hotels.

Were you always involved in this sector? I’ve been in the tourism industry for 15 years. Before my time in hospitality I was acting and modelling.

and ensuring that your product remains relevant and interesting requires a lot of constant innovation.

What is the most memorable place you have ever been to, and why? I have been blessed to be

Do you have any hobbies? I love

able to travel substantially to so many amazing and incredible places, it is almost hard to choose one, but if I have to choose one that really stood out, I must say the Maldives. However I also enjoyed the Bahamas and Miami, oh and I love Las Vegas too. And let’s not forget Cape Town is breath-taking and world class without a doubt.

travelling, I love exploring nature and being outdoors. But I also enjoy glitz and glam. It is my dream to attend the Golden Globes one day.

If you could be anyone for the day who would you be and why? I would be the president, so that I

What role does your family play in your life? I am married to Jonathan Niemand. My family is my everything. We have a very big family and we are all very close.

Do you play any sports? I enjoy being active, so visiting the gym and going on trial runs is definitely on my schedule.

What is your favourite sport? I enjoy watching rugby with

can put the best people in power to make South Africa the best country in the world, for the people and for the future of every South African.

What is your favourite city? My

my hubby and my favourite sportsman is Percy Montgomery.

favourite city is Washington, DC. The city is clean with beautiful buildings, it is safe and the people are super friendly.

What do you do for leisure? I

How do you relax? As a business

enjoy travelling, going on picnics and going to the theatre. I am also involved in charity work as Mrs Johannesburg, so I spend a lot of time helping and donating to the poor.

woman, I am mostly on the move but I make time for a Thai massage at Lavana Beauty Spa in Sandton.

What is your secret to success?

My secret to success is not just hard work but also a solid foundation of relationships.

My reputation is worth more to me than any amount of money. Do everything with integrity and honesty, work hard and smart.

Never burn bridges.

What has been your biggest challenge in this sector? The industry and expectations of the travellers are growing so quickly, that upgrading and renovating is required on a regular basis.

The growth of the market, adding Airbnb almost overnight flooded the market

Who is your role model? My role model is Sir Richard Branson. He is an entrepreneur, a business mogul, but yet down to earth, calm and so loving and caring.

What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps? For anyone starting out in the hospitality industry, make sure you have a passion for people, because the hospitality is all about people.

It is an amazing industry to be in and if you want to be successful, don’t only do your best, but do whatever it takes.

Business Events Africa March 2018 31

Venue news

Showcase SA @ Rand Show:

Connecting people The organisers of Rand Show 2018 are pleased to announce the staging of the Showcase SA Expo @ Rand Show, an exciting expo that provided an opportunity for the public sector, government departments and parastatals to interact directly with Rand Show visitors, at one of the largest and most successful consumer exhibitions in South Africa today.

“T

he Showcase SA Expo @ Rand Show 2018 provided the public sector an opportunity to showcase their expertise and services, interact with visitors face-to-face, demonstrate the various services offered by their departments and show visitors how public sector is living up to its mandate,” said Craig Newman, chief executive officer of Johannesburg Expo Centre (JEC) and official spokesperson for the Rand Show.

With a legacy spanning over 124 years, the Rand Show is a South African heritage brand, having entertained, and created lasting memories for multiple generations of South African families since 1894.

Mr Newman said that in an environment, which has been designed to create a safe, exciting and entertaining experience for a diverse audience of South African families, there is no better platform to position your brand, promote local products and services and educate the public on how to access those services offered by your department.

“The Rand Show also provides an interactive platform to engage with audiences, communicate policies and legislation, and create interactive brand activations that will create 32 Business Events Africa March 2018

lasting and favourable impressions amongst attendees.

“Public sector exhibitors seize the opportunity to conduct critical market research, gain valuable public feedback and show audiences how to gain access to your departments services,” he said.

According Dave Nemeth of Trend Forward, who has partnered with Rand Show to provide strategic marketing insight, the Rand Show provides the perfect platform to conduct research and gain immediate public feedback.

“Results-oriented departments who would like to gather hard data and statistical analysis to inform future decisions would really benefit from participating and using this opportunity to generate accurate data,” Mr Nemeth said.

Welcoming no less than 200 000 visitors per year, 70 per cent of the Rand Show’s audience is comprised of young families with children.

“The Rand Show delivers in terms of visitor numbers, but the secret to successful marketing and exhibiting lies in utilising this space as an effective communications platform, creating a personalised experience for visitors and communicating in a positive and

memorable way that will positively shape public perception and attitudes,” Mr Newman said.

The Department of Home Affairs has announced its participation at this years’ Rand Show, which coincides with its piloting of the mobile application solution for the smart ID card conversion from the green one. The pilot project has taken into account citizens’ needs for a secure, efficient product while ensuring communities’ access to government services.

This year visitors will be able to access a variety of Home Affairs services and products such as birth, marriage, death registrations as well as smart ID card and passports.

“Our participation in the Rand Show is testimony to our resolve to serve our communities across the length and breadth of our country,” said Mkuseli Apleni, director-general of Home Affairs.

“It is quite an honour to have the Home Affairs participate at this year’s Rand Show to give visitors that much needed access to the department, without taking a day off work to do so. We encourage visitors to make use of this facility at the show as it is convenient,” Mr Newman concluded. www.businesseventsafrica.com

Market news

ExpoGuys makes its indelible mark on the industry “ExpoGuys is a well-oiled machine, providing quality exhibition infrastructure, on time and within budget,” said Patrick Cronning, commercial director of ExpoGuys.

T

hough the business is only five years old, it has more than 100 years of experience to draw from in its dynamic team, which combines a good mix of seasoned veterans and youthful newcomers.

At the heart of the business is the design studio, guided by experienced creative director, Nicholas de Klerk, who leads a team of imaginative and dedicated young designers.

Patrick said: “The team consistently produces ingenious award-winning designs

focused on providing the best possible showcase for clients’ products.”

ExpoGuys manufactures its own aluminium systems, which means that large quantities of material can be produced at short notice. “It also gives the business the freedom to offer special extrusions to suit any need,” he said.

John Webb, managing director of ExpoGuys said: “If the design studio is ExpoGuys’ heart, the factory is its spine, supporting the business and ensuring its smooth operation. All components are cleaned on return from site, shortening turnaround times and allowing quality to be maintained.”

An in-house printing facility allows ExpoGuys to produce large format printing with speed and precision. A newly-installed, super-fast printer enables fast turnaround of those inevitable last minute changes.

The fleet of well-maintained vehicles ensures efficient deliveries to sites, where the onsite team – the arms and legs of ExpoGuys, to continue the body analogy – applies the same dedication and efficiency to each and every stand, no matter how big or small.

John said: “ExpoGuys offers a wide range of furniture for hire and full electrical packages for exhibitions, stands and events, from distribution boards to special lighting.

“The electrical division subscribes to the goal of making exhibitions more energyefficient.”

“The exponential growth of ExpoGuys over the past five years can be ascribed to the entire team’s unwavering commitment to excellence and management’s relentless pursuit of hands on, attention to detail delivery,” he concluded.

y r o t S r u O Chapter 3

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Business Events Africa March 2018 33

34

SITE news

Meetings and events mean

big business SITE joins fellow members of the Events Industry Council (EIC) to release data on the economic significance of meetings to the US economy, in a new report from Oxford Economics, commissioned

by EIC, and supported by the Meetings Mean Business Coalition.

T

he report, an update to a 2012 study, shows that face-to-face meetings and events play an integral role in bolstering the US economy and key business sectors, with significant increases in meeting participants, direct spending, tax contribution and job growth from 2012 to 2016.

In total, 1.9 million meetings were held in 2016, with 251 million participants. On average, the direct spending associated with 43 meeting participants supported one US job, including both direct and indirect impacts. Data for the report was compiled through a nationwide survey of meeting planners, exhibitors and venues and represents almost 9 000 domestic business travellers, almost

50 000 international air travellers and 11 000 hotels.

Under the category of Incentive Meetings, nearly 85 000 motivational events and incentive travel programmes were held in 2016 with over 15 million participants for a total spend of $22 billion. Compared to the 2012 study, Incentive Meetings showed the greatest growth increase (22 per cent) over all meeting types and a significant increase (66 per cent) in the number of participants over 2012. Although incentive travel programmes comprise the lowest percentage of meetings (6.7 per cent), the direct spend of $1 438 per participant is the highest of all meeting types.

“The report illustrates that the meetings and events industry continues to grow across all segments as it contributes hundreds of billions of dollars in revenue to the US economy and supports 5.9 million jobs,” said Adam Sacks, founder and president of Tourism Economics, an Oxford Economics company.

“Notably in 2016, meetings generated $325 billion of direct spending and $845 billion in business sales. These numbers represent a contribution of $446 billion in GDP and $104 billion of federal, state

By SITE Foundation

and local taxes. The total tax impact per household was $879 per US household.”

The cumulative economic impact of face-to-face meetings and events is hard to deny. Results show that every dollar spent on face-to-face meetings and events generates an additional $1.60 – or 160 per cent – in benefits for the US economy.

Direct spending on meetings expanded 23 percent between 2009 and 2016, primarily due to increases in the number of meeting participants. Meetings supported more direct jobs than many large manufacturing sectors, including machinery, food, auto, and chemicals. It sustained more jobs than the telecommunications and oil and gas extraction industries as well.

“There’s been a critical need for information quantifying the significance of face-to-face meetings and business events to the US economy,” said Susan Robertson, executive vice president of the American Society of Association Executives and chair of the Events Industry Council.

“Hosting an event, convention or trade show brings new revenue to industries across the country. So many people and companies beyond the scope of the events industry itself benefit from its reach.”

What we’re all about: motivational experiences Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site ...

34 Business Events Africa March 2018

Contact Tes Proos

Office: + 27 (0)21 555 3617 Fax: 086 698 7792 Email: tes@crystalevents.co.za www.crystalevents.co.za

www.businesseventsafrica.com

SAACI news

Register now for SAACI Congress 2018 It’s that time of the year again and we are gearing up for the SAACI 2018 Congress. SAACI 2018 will be held at Misty Hills in Johannesburg, South Africa, from 29 – 31 July 2018.

R

udi van der Vyver, chief executive of SAACI said, “We are extremely excited to open registrations for this industry leading event and this year it will be directly aligned with our new focus areas of learning, growth and collaboration. As per the theme ‘It takes a village’, this event will provide an abundance of networking opportunities, a solid learning platform and encouraging open and honest industry discussions to affect growth for our current and future members alike”.

This forward-thinking congress welcomes professionals from a variety of conference industry sectors including conference and

event organisers, event management companies and service providers, as well as industry stakeholders representing government, venues and destinations.

Registration for SAACI 2018 Registration for SAACI 2018 is open. Visit https://saaci.eventsair.com/saaci-2018congress/saaci2018 to register.

Mr van der Vyver said: “We at SAACI have listened to our members and reduced the congress registration fees by 20 per cent from 2017. Registration fees now also include your gala dinner registration.”

• Early Bird fee: 1 – 31 March (R4 050 members, R5 050 non-members) • Normal registration: 1 April – 20 June (R4 750 members, R5 750 non-members) • Late registration: 21 June – 20 July (R5 000 members, R6 000 non-members) • Registration closes on 20 July.

Programme The SAACI 2018 Congress Programme Committee is hard at work developing a

relevant programme that will meet the needs of all delegates as well as offer extensive engagement opportunities, from interactive sessions to networking events.

We’ll be updating the website https:// saaci.eventsair.com/saaci-2018-congress/ saaci2018 soon with information about our speakers and descriptions of their sessions. The Minister of Tourism has been invited to do the welcoming address.

Sponsorship Several exciting sponsorship opportunities are available, and a warm invitation is extended to companies keen to be involved in the SAACI 2018 Congress.

Contact Lorin Bowen on lorin@ lorinbowen.co.za for more information.

Get in touch Should you have any questions about the congress, contact Ripcord Promotions on saaci2018@ripcord.za.com. We look forward to welcoming you to SAACI 2018 Congress.

Market news

New role for Monique Bester Tourvest Destination Management has appointed Monique Bester for the role of general manager, Johannesburg in its Incentives, Meetings and Events (Tourvest IME) business segment.

M

s Bester joined Tourvest Destination Management in 2015, as manager of the group’s inbound and outbound incentives.

Prior to that she held various senior positions at Dragonfly Africa, including manager of group operations and logistics, incentives and travel manager; operations manager: meetings, incentives and conferences; manager: incentives administration and account manager. She has also worked for Wilderness Safaris, Il

Leopardo, Green Route, Traveller’s Choice and Sun Air. “Ms Bester brings into this role a wealth of knowledge, skills and experience. She has proven to be a very valuable asset to our division and I look forward to growing the business with her. She pushes her own boundaries, delivers beyond client expectations and in that way ensures sustainability and longevity of the brand,” said chief operating office of Tourvest IME, Yvette Coetzee.

Advertisers’ index

March 2018 Vol 38 No 3 ADVERTISER

PAGE EMAIL

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AAXO

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aha Hotels & Lodges

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Carnival City Casino

IBC

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Expo Centre Johannesburg

OBC

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Expo Guys

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EXSA

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Legacy Hotels and Resorts

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Peermont Global

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Plaslope

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Reed Exhibitions

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SAACI

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SITE

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Specialised Exhibitions

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South African Tourism

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Sun International: Grand West Casino

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Tourism Grading Council of South Africa

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36 Business Events Africa March 2018

www.businesseventsafrica.com

Calendar

Conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to editorial@businesseventsafrica.com LOCAL 2018 18-20 APRIL: WTM Africa 2018 Venue: Cape Town International Convention Centre, Cape Town More information: Thebe Reed Exhibitions Tel: +27 (0)11 549 8300 Email: info@thebereed.co.za APRIL 19-20: ibtm africa Venue: Cape Town International Convention Centre Tel: +27 (0)11 549 8300

Email: ibtmafrica.helpline@thebereed.co.za www.ibtmafrica.com 8-10 MAY: INDABA. Venue: Durban International Convention Centre Tel: +27 (0)11 467 5011 Email: indaba@indaba-southafrica.co.za www.indaba-southafrica.co.za 29-31 JULY: SAACI Congress 2018 Venue: Misty Hills in Muldersdrift, Johannesburg.

INTERNATIONAL: 2018 19 - 20 MARCH 2018: ICCA France Benelux Chapter Summit 2018 Venue: Utrecht, Netherlands www.iccaworld.org/dbs/france_benelux/

MAY 13-15: Association Expert Seminar.

Venue: Frankfurt am Main, Germany.

More information: ICCA Netherlands.

Tel: +31 20 398 1961

11- 13 APRIL 2018: ICCA Iberian Chapter Annual Meeting Venue: Granada, Spain www.iccaworld.org/evps/evitem. cfm?id=700

MAY 15-17: IMEX in Frankfurt Venue: Halle 8, Messe Frankfurt, Frankfurt www.imex-frankfurt.com

Venue: London, United Kingdom www.themeetingsshow.com JUNE 29-JULY 1: ICCA Association Meetings Programme.

Venue: Fukuoka, Japan.

More information: ICCA Netherlands.

Tel: +31 20 398 1902 OCTOBER 16-18: IMEX America Venue: Sands Expo, Las Vegas, USA www.imexamerica.com

4 - 6 JUNE 2018: FIEXPO Latin America Venue: Santiago de Chile, Chile www.fiexpolatinoamerica.com

15-18 APRIL: ICCA Congress Venue: Sydney, Australia Tel: +61 (0) 2 9254 5000 Email: info@icca2018sydney.com www.icca2018sydney.com

For more info contact: Ripcord Promotions Tel: +27 (0)11 482 2835 Email: info@saacicongress.org or saaci2018@ripcord.za.com Or SAACI Head Office Tel: +27 (0)11 880 5883 Email: info@saaci.orgwww.saaci. eventsair.com/saaci-2018-congress/ saaci2018/Site/Register

27 - 28 JUNE 2018: The Meetings Show

11-14 NOVEMBER: 57th ICCA Congress Venue: Dubai, UAE Tel: +31203981902 www.iccaworld.org

TEL: +27 11 452 1115 FAX: +27 11 452 3609 WEBSITE: www.plaslope.com EMAIL: glenda.aereboe@plaslope.com

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• A comprehensive range of security features are standard on the bags and additional features can be added.

• The sealing strip is used for exacting demands with a heat indicator displaying attempts to tamper.

• Tampering by means of cold, heat, solvents, liquids & manipulation is clearly visible.

• Bags can be customised according to customer’s requirements with exclusive numbering & bar-coding.

• Bags are manufactured in either transparent or opaque LDPE film, in various grades to meet specific requirements.

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The bags are used for the safe movement of: • Government Departments • Foreign Exchange • Confidential Documents (Examinations, Elections, Passports, Visas etc.)

• High Value Items (Diamonds, Precious Metals, Forensic Evidence, Cellphones, Computer Equipment) • Cash (Banks & Cash-in-Transit companies)

Business Events Africa March 2018 37

Directory

Integrity | Intelligence | Innovation | Sustainability BOARD OF DIRECTORS

National chairperson: Wayne Smith, Sales Ambassador, Century City Conference Centre e: wayne.j@ccconferencecentre.co.za c: +27(0)83 448 1324 Vice-chairperson: Kim Roberts, The Forum Companya e: kim.roberts@theforum.co.za c: +27 (0)82 652 2008 Treasurer: Glenn van Eck Chief Executive Officer Magnetic Storm e: glenn@magnetic.co.za c: +27 (0)82 800 2616 Public officer: Denise Kemp Director, Eastern Sun Events e: denise@esternsun.co.za c: +27 (0)82 654 9755 Chief executive officer: Rudi Van Der Vyver e: ceo@saaci.org c: 27(0)84 580 9882

DIRECTORS

Co-ordinator: Wendy Knott-Craig e: ec.za@saaci.org c: +27(0)73 201 8699 COMMITTEE: Leigh Myles-Rohroft JHGroup-Hotel Savoy e: leigh@jhgroup.co.za c: +27 (0)83 228 3928 David Limbert Magnetic Storm e: david@magnetic.co.za c: +27 (0)82 906 4198 Alastair Stead Scan Display e: alastair@scandisplayec.co.za c: +27 (0)73 236 6618 Donna Peo Fish River Sun e: donna.peo@suninternational.com c: +27 (0)82 941 6911 Sadie Isaacs Nelson Mandela Bay Tourism e: conference@nmbt.co.za c: +27 (0)82 990 7652

EC chairperson: Andrew Stewart PeriExpo e: andrew@periexpo.co.za c: +27 (0)82 578 5987

Gill Dickie Bidvest Car Rental e: gilld@bidvestcarrental.co.za c: +27 (0)79 527 7619

KZN chairperson: Nick Papadopoulos Eat Greek Caterers e: nick@eatgreek.catering c: +27(0)84 505 0113

Vuyiseka Skepe Mandela Bay Development Agency e: vuyiseka.skepe@mbda.co.za c: +27 (0)79 996 2854

JHB chairperson: Lorin Bowen Lorin Bowen Business Events e: lorin@lorinbowen.co.za c: + 27 (0)82 433 8687

Chairperson: Lorin Bowen Lorin Bowen Business Events e: lorin@lorinbowen.co.za c: +27 (0)82 433 8687

WC chairperson: Jaques Fouche Gearhouse e: jfouche@gearhouse.co.za c: +27 (0)83 607 2046 Tshwane chairperson: Robert Walker Jukwaa Group e: r.walker@jukwaa.net c: +27 (0)82 550 0162 C&E forum: Gwyn Matthews Southern Cross Conferences e: gwyn@scconferences.com c: +27 (0)21 683 5106 Government representative: Nonnie Kubeka Gauteng Convention & Events Bureau e: nonnie@gauteng.net c: +27 (0)83 571 7410

JOHANNESBURG

Vice-chairperson: Michelle Bingham Tsogo Sun e: Michelle.Bingham@tsogosun.com c: +27 (0)82 339 0342 t: +27 (0)11 779 0025 Treasurer: Manuela Gomes Bidvest Car Rental e: ManuelaG@bidvestcarrental.co.za c: +27 (0)82 065 9272

COMMITTEE:

Monique de Sousa Scan Display e: monique@scandisplay.co.za c: +27 (0)82 497 1236

Chairperson: Andrew Stewart PeriExpo e: andrew@periexpo.co.za c: +27 (0)82 578 5987

Letticia Ndhlala SAACI e: letticia@saaci.org c: +27 (0)71 294 6844 Aidan Koen Compex e: aidan@compex.co.za c: +27 (0)82 561 3188

Vice-chairperson: David Limbert Magnetic Storm e: david@magnetic.co.za c: +27 (0)82 906 4198

Brendan Vogt Guvon Hotels e: brendan@guvon.co.za c: +27 (0)83 709 0480

Treasurer: Glenn van Eck Magnetic Storm e: glenn@magnetic.co.za c: +27 (0)82 800 2616

Chad Botha Inspire Furniture e: chad@inspirefurniture.coza c: +27 (0)61 497 2945

EASTERN CAPE

38 Business Events Africa March 2018

Moses Gontai Namanje Events e: moses@namanjeevents.co.za t: +27 (0)11 931 0072

Imran Ahmed Aqua Tours and Transfers e: imran@aquatours.co.za c: +27 (0)82 410 7116

Ruth Baldwin 3S Media e: ruth@3smedia.co.za c: +27 (0)72 897 6752

TSHWANE

Tracey Delport aha Hotels & Lodges e: Tracey.delport@aha.co.za c: +27 (0)83 293 5190 t: +27 (0)31 536 6520

Chairperson: Robert Walker Jukwaa Group e: r.walker@jukwaa.net c: +27 (0)82 550 0162

Kim Gibbens Aqua Tours and Transfers e: kim@aquamice.co.za c: +27 (0)79 693 9530

Vice-chairperson: Melanie Pretorius CSIR ICC e: mpretorius1@csir.co.za c: +27 (0)82 410 1202 Treasurer: Emily Naidoo CSIR ICC e: enaidoo@csir.co.za c: +27 (0)84 441 1005

COMMITTEE: Anette Burden Casa Toscana e: anette@casatoscana.co.a c: +27 (0)82 787 6144 Jeana Turner e: jeana.t@outlook.com c: +27 (0)83 400 2685 Leon Pheiffer EPH Productions e: leon@ephproductions.co.za c: +27 (0)82 9249046 Herkie du Preez Event Wizards e: herkie@eventwizards.co.za c: +27 (0)82 839 3489 Nellie Swart UNISA e: swartmp@unisa.ac.za c: +27 (0)82 771 0270 Nonhlanhla Tshabalala City of Tshwane e: nonhlanhlat@tshwane.gov.za c: +27 (0)71 351 4458

KWA-ZULU NATAL

Chairperson: Nick Papadopoulos Vice-chairperson & Treasurer: Scott Langley Durban ICC e: scottl@icc.co.za c: +27 (0)31 360 1351 Co-ordinator: Carol Macnab e: kzn.za@saaci.org c: +27 (0)79 072 0133

COMMITTEE:

Vicki Hooper Venue for Conferences in Africa e: info@venues.co.za c: +27 (0)83 256 8120 t: +27 (0)31 764 0059 James Seymour Durban KZN Convention Bureau e: james@durbankzncb.co.za c: +27 (0)82 925 5508 t: +27 (0)31 360 1171 Tarannum Banatwalla Jellyfish Catering e: tarannum@jellyfishcatering.co.za c: +27 (0)83 254 9462 t: +27 (0)31 564 8034

WESTERN CAPE Chairperson: Jaques Fouche Gearhouse e: jfouche@gearhouse.co.za c: +27 (0)83 607 2046 Vice-chairperson: Lerisha Mudaliar Cape Town & Western Cape Convention Bureau e: lerisha@wesgro.co.za t: +27 (0)21 487 8600 Treasurer: Jaco du Plooy NH The Lord Charles e: revman@presidenthotel.co.za t: +27 (0)21 855 1040 Co-ordinator: Lara van Zyl e: wc.za@saaci.org c: +27 (0)82 223 4684

COMMITTEE: Zandri Swartz Century City Conference Centre e: zandri.s@ccconferencecentre.co.za t: +27 (0)21 204 8000 Cindy Ferreira Buser Mirchee e: cindy@mirchee.co.za c: +27 (0)72 192 5656

Denver Manickum I-Cube Alternative Marketing e: denver@icube.co.za c: +27 (0)83 482 8525

Andrew Gibson Magnetic Storm e: andrew@magnetic.co.za c: +27 (0)74 588 3054

Dawn Holmwood e: dawnholmwood@outlook.com c: +27 (0)71 519 9740

Esti Venske CPUT e: venskee@cput.ac.za c: +27 (0)83 482 9276

Ayanda Shabangu-Sturlese Makulu Events e: ayanda@makuluevents.co.za c: +27 (0)79 473 3800 t: +27 (0)31 261 1136 Terrilyn Goldman Greyville Conference Centre e: terrilyn@greville.co.za c: +27(0)82 820 9473 t: +27 (0)31 309 1430 Liam Prince Gearhouse e: liam.prince@gearhouse.co.za c: +27 (0)83 602 0442 t: +27 (0)31 792 6200

Esmare Steinhofel ICCA Africa e: Esmare.S@iccaworld.org c: +27 (0)84 056 5544 Thiru Naidoo Cape Town & Western Cape Convention Bureau e: thiru@wesgro.co.za t: +27 (0)21 487 8600 Angela Lorimer Spier e: angelal@spier.co.za t: +27 (0)21 809 1101

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Directory

Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence President: Peter-John Mitrovich e: peter-john.mitrovich@ grosvenortours.com c: +27 (0)82 318 1889 Daryl Keywood e: daryl@walthers.co.za c: +27 (0)82 904 4967 Johan Venter e: johan@urbanginga.co.za c: +27 (0)83 558 2349

Kyasha Bhoola e: kyasha@africanlink.co.za c: +27 (0)72 614 0069 Barry Futter e: barry@adventureworks.co.za c: +27 (0)82 790 9015 Secretariat: Mariaan Burger e: info@sitesouthernafrica.com c: +27 (0)82 557 8041

ICCA AFRICAN CHAPTER:

EXSA OFFICE 19 Richards Drive, Gallagher Convention Centre, Gallagher House Level 2, Midrand, Johannesburg PO Box 2632, Halfway House, 1685 t: +27 (0)11 805 7272 f: +27 (0)11 805 7273 e: info@exsa.co.za www.exsa.co.za EXSA Chair Doug Rix DK Design t: +27 (0)82 579 7071 e: dougrix@wol.co.za EXSA Vice Chair Chair of Western Cape Forum Gill Gibbs Blu Cube t: +27 (0)83 260 8035 e: gill@blu3.co.za Patrick Cronning Expo Guys t: +27 (0)83 281 5584 e: pat@expoguys.co.za

Daksha Vallabh Sandton Convention Centre t: +27 (0)82 349 2025 e: daksha.vallabh@tsogosun.com Chair of Young Professionals Forum Adele Von Well GL events t: +27 (0)82 464 8702 e: adele.vonwell@gl-events.com EXSA Treasurer Andrew Gibbs Concept G t: +27 (0)83 260 8065 e: andrew@conceptg.co.za Sandile Makhanya Durban ICC t: +27 (0)82 042 6469 e: sandilema@icc.co.za Neil Nagooroo SA Tourism t: +27 (0)82 929 5241 e: neil@southafrica.net

ICCA – International Congress & Convention Association

aaxo

President: Nina Freysen-Pretorius The Conference Company t: +27 (0)31 303 9852 f: +27 (0)31 303 9529 e: nina@confco.co.za Secretariat: Esmare Steinhofel ICCA Africa Regional director c: +27 (0)84 056 5544 e: esmare.s@iccaworld.org. www.iccaworld.com/dbs/africanchapter www.iccaworld.com

AAXO – Association of African Exhibition Organisers Reed Place, Culross on Main Office Park,

34 Culross Road, Bryanston, Johannesburg t: +27 (0)11 549 8300 e: info@aaxo.co.za | www.aaxo.co.za General manager: Llewellyn du Plessis | t: +27 (0)11 549 8300

e: llewellyn@aaxo.co.za Chairperson Carol Weaving (Reed Exhibitions) Senior co-ordinator: Johné Louwrens t: +27 (0)11 549 8300 | e: aaxo@aaxo.co.za Vice-chairperson: Projeni Pather (Exposure Marketing) Treasurer: Phil Wood (TE Trade Events) Board members: Amanda Cunningham (The Wedding Expo); Amanda Margison (OnShow solutions); Leatitia van Straten (Specialised Exhibitions Montgomery); Dee Reuvers (SA Confex) Le-Ann Hare (Spintelligent)

OTHER ASSOCIATIONS OF INTEREST TO THE INDUSTRY ABTA – African Business Travel Association Box 2594, Pinegowrie, 2123 t: +27 (0)11 888 8178 | f: +27 (0)11 782 3814 c: +27 (0)83 679 2110 | monique@abta.co.za www.abta.co.za Founder: Monique Swart ANTOR – Association of National Tourist Office Representatives President: Hélène Bezuidenhoudt Vice-president: Wendie White Box 41022, Craighall 2024 c: +27 (0)83 200 4444 | f: +27 (0)11 523 8290 helene.bezuidenhoudt@franceguide.com ASATA – Association of Southern African Travel Agents PO Box 650539, Benmore, 2010 t: +27 (0)11 293 0560/61 f: 086 504 9767 | barbara@asata.co.za Chief executive officer: Otto de Vries c: +27 (0)76 140 7005 | f: 086 505 1590 Office manager: Barbara Viljoen EGF – Event Greening Forum 179 Jan Smuts Avenue, Parktown North, Private Bag X7000, Parklands 2121 +27 (0)11 447 4777 | info@eventgreening. co.za | www.eventgreening.co.za Chairman: Justin Hawes Vice-chairman: Greg McManus

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FEDHASA National Office – Federated Hospitality Association of Southern Africa | Box 71517, Bryanston 2021 t: 0861 333 628 | f: 0867 165 299 fedhasa@fedhasa.co.za www.fedhasa.co.za Manager – national office: Lynda Bacon PSASA – Professional Speakers Association of Southern Africa t: +27 (0)11 462 9465 | f: 086 515 0906 c: +27 (0)83 458 6114 nikki@psasouthernafrica.co.za www.psasouthernafrica.co.za Executive director: Nikki Bakker SABOA – Southern African Bus Operators Association Postnet Suite 393, Private Bag X033, Rivonia 2128 t: +27 (0)11 011 9288 f: +27 (0)11 011 9296 | saboa@saboa.co.za President: Mr A Sefala Executive manager: Mr E Cornelius SACIA – Southern African Communications Industries Association 96 The Bridles, Douglas Crescent, Sundowner, 2188 t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 kevan@sacia.org.za Executive director: Kevan Jones

SATI – South African Translators’ Institute Executive director: Marion Boers t: +27 (0)11 803 2681 | office@translators. org.za | www.translators.org.za SATSA – Southern Africa Tourism Services Association Box 900, Ferndale 2160 | t: +27 (0)11 886 9996 | f: +27 866832082 communications@satsa.co.za | www.satsa.com Chief executive officer: David Frost Chief operations officer: Hannelie du Toit SKAL International South Africa International Secretary: Anne Lamb t/f: +27 (0)21 434 7023 c: +27 (0)82 708 1836 | anne@yebo.co.za www.skalsouthafrica.org STA – Sandton Tourism Association t: +27 (0)83 558 5445 secretariat@sandtontourism.com www.sandtontourism.com TBCSA – Tourism Business Council of South Africa Box 11655, Centurion 0046 t: +27 (0)12 664 0120 f: +27 (0)12 664 0103 | comms@tbcsa.travel www.tbcsa.travel or | www.tomsa.co.za Member Relations Manager: Boitumelo Moleleki

TGCSA – Tourism Grading Council of South Africa Private Bag X10012, Sandton 2146 | t: +27 (0)11 895 3000 f: +27 (0)11 895 3001 enquiries@tourismgrading.co.za TINSA – Interpreters/Translators Network of Southern Africa Co-ordinator: info@interpreter.org.za t/f: +27 (0)11 485 2511 c: +27 (0)83 249 0010 www.interpreter.org.za TPSA – Technical Production Services Association 96 The Bridles, Douglas Crescent, Sundowner, 2188 t: +27 (0)11 083 6418 | c: +27 (0)82 555 5556 kevan@sacia.org.za | www.tpsa.co.za Executive director: Kevan Jones TTA – Tshwane Tourism Association Box 395, Pretoria 0001 t: +27 (0)12 841 4212 secretary@tshwanetourism.com www.tshwanetourism.com Chairperson: Bronwen Cadle de Ponte Secretary: Sithembile Nzimande Membership co-ordinator: Liz Oosthuysen membership@tshwanetourism.com

Business Events Africa March 2018 39

The last word

Getting transformation right While South Africa’s broad based black economic empowerment (BBBEE) requirements are viewed by some as yet another impediment to conducting business as usual, others see them as an opportunity to make positive changes for themselves, their employees and the country.

R

oxanne Da Mata Goncalves, director of Strata-G Labour Solutions, which assists companies in improving their BBBEE scorecards, said South Africa needs to think differently about BBBEE and transformation.

“Many organisations are disenchanted with consultants who propose questionable BBBEE schemes. Their number one objective is to be profitable and they are tired of bleeding money into initiatives that are not sustainable or that they have no way of measuring.”

This is particularly true when it comes to enterprise and supplier development.

“Depending on their turnover category, companies are obliged to contribute a percentage of their net profit after tax (NPAT) to organisations that are 51 per cent (or more) black-owned small or medium micro-enterprises. This contribution can be in the form of money, time, attendance or materials, or a combination of these.

“Unscrupulous consultants will get their clients to hand over one per cent of their NPAT to donate to a relevant SME, with the promise that the SME will deliver a service in return. The service never materialises, but the BBBEE scorecard arrives in the mailbox – with the tacit understanding that no one is any the wiser and no questions are asked,” Ms Da Mata Goncalves explained.

Who is Roxanne Da Mata Goncalves?

Roxanne is a highly-skilled and respected transformation specialist, heading up the transformation portfolio at Strata-g.

Roxanne has 12 years’ experience in various industries and is able to use her knowledge of business, the BBBEE Codes, Skills Development Act and Employment Equity Act to assist organisations in implementing revolutionary strategies to transform their organisations.

40 Business Events Africa March 2018

When Strata-G entered the market, the company quickly became aware of how widespread BBBEE fronting was.

“In one meeting after another with prospective clients, the response was invariably: ‘I’ve heard this all before. All you want is our money. We’ll never see what you do with it. We want to make a genuine, tangible contribution,’” Ms Da Mata Goncalves added.

Understanding that many organisations buy into the BBBEE ethos and want to be actively involved in the process, Strata-G develops relevant and sustainable strategies that are mutually beneficial to all parties.

“By adopting this approach, we eliminate the distrust and resentment inherent in having to pay over a large sum of money without any feedback, significant change or improvement to the donor company,” Ms Da Mata Goncalves said.

“We encourage our clients to donate time, material, attendance or services rather than make monetary contributions.

This allows them to get more involved in the process and it becomes a mutuallybeneficial relationship,” she added.

She cites business furniture solutions company, Cecil Nurse, by way of example.

“Cecil Nurse was required to spend one per cent of NPAT on enterprise development and two per cent on supplier development. While an enterprise can be any black-owned micro-enterprise that the organisation has an interest in, a supplier must be a black-owned business that supplies services or products to the donor company.”

Cecil Nurse enjoyed a prior relationship with a skills development body, Morentho Institute of South Africa (Morentho), which equips young people with upholstering and furniture manufacturing skills as well as the wherewithal to start their own businesses.

Ms Da Mata Goncalves said Strata-G recommended that Cecil Nurse donate the spare materials from its own manufacturing processes/entities to Morentho for the upholstering of chairs and ottomans.

“Cecil Nurse then buys back the furniture to sell to the public.Not only are they giving Morentho the materials it needs to improve learner skills and create a sustainable business, it is supporting the business further by buying the products it manufactures.”

Since the project kicked off in July 2017, Cecil Nurse has sold about 200 units produced by Morentho. In addition, the business furniture solutions company has addressed the issue of environmental waste and Morentho is enjoying the benefits of an additional income.

Cecil Nurse chief executive officer, Herbert Meyer, said with the help of Strata-G’s strategic input, the company has obtained BEE level 2 certification.

“Not only does this assist us in pursuing new business opportunities, but we feel confident that we are contributing to an initiative that can have a significant impact on the economy.”

Strata-G also assisted a local logistics branch of international company, IDL Fresh South Africa, with its BBBEE strategy, which has seen it facilitate the transformation of an internal car wash operation and staff canteen into separate legal entities.

“This has encouraged SME growth.

IDL Fresh South Africa has donated its space and doesn’t charge the businesses rent. These enterprises are also suppliers.

Instead of in-sourcing these functions and employing additional staff to manage them, IDL Fresh South Africa has boosted its BBBEE status by helping create sustainable businesses,” Ms Da Mata Goncalves added.

Cecil Nurse and IDL Fresh South Africa are just two examples of the many businesses that want to contribute to their communities but are not sure how to go about it. “Businesses in our beleaguered economy don’t have an endless supply of funds to support SMEs. They need to be prudent and save for the difficult times. If they work together with a reputable and specialist consultancy, they will be able to create mutually beneficial relationships that need not drain the bottom line,” Ms Da Mata Goncalves concluded. www.businesseventsafrica.com