Business Events Africa December 2019 by Contact Publications

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Voice of the Business Events Industry in Africa

Vol 39 No 12 December 2019

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Business Events Africa: Serving the business events industry for 39 years

CONTENTS

VOL 39 NO 12 DECEMBER 2019

africa.com

vents www.businesse

nts Industry Business Eve Voice of the

in Africa

Vol 39 No 12

December 2019

LASS A WORLD CE NUE AFRICAN V

About the cover Johannesburg Expo Centre: A world class African venue JEC is a versatile venue that provides the ideal mix of large indoor facilities and beautifully kept outdoor spaces. Spoilt for choice accurately describes the full host of facilities the venue has to offer with a total of 150 000 square metres of space spread throughout more than 25 in and outdoor areas.

Special Features 8 INDUSTRY PREDICTIONS 2020 Business events industry leaders take a look into the crystal ball to see what 2020 may bring… This month, Business Events Africa chats to associations, venues and convention bureaus about the state of the industry and where things will be headed in the next year.

26 SUSTAINABILITY TRENDS FOR 2020 “Those that think it will be business as usual in 2020 will probably not be in business in 2021. As consumers gain an increasingly sophisticated understanding of climate change issues, the events industry will be forced to clean up its image as well as its operations. This means greater corporate compliance, more responsible procurement, and the growth of e-events and hybrid events thanks to improvements in technology.

2 Business Events Africa December 2019

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The authority on meetings, exhibitions, special events and incentives management

Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)

HEAD OFFICE PHYSICAL ADDRESS: Suite 1, Fields Shopping Centre, Old Main Road, Kloof 3610 HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa TEL: +27 31 764 6977 FAX: 086 762 1867

Features 4 Editor’s comment 2020: Make it your year. 5 News South Africa: Where great minds meet. 18 Sustainability trends A 2020 forecast. 20 Food trends Six exciting new food trends for the event industry in 2020’. 21 Boutique hotel 54 on Bath for that extra attention to detail. 22 Africa rising An event in Kigali. 24 An incentive company retrospective A journey unplanned: A story from Rupert Jeffries – Executive Chairman of Dragonfly Africa & Green Route Africa. 26 Q&A Vatiswa Gilivane, business development manager of Ticketpro Dome: People do business with people

27 Personality profile Alexia Swart, managing director of Barmotion: ‘You say I dream too big; I say you think too small’. 28 Venue news New Premier Splendid Inn Hotel opens in Bloemfontein. 30 A local perspective VAT benefit for EXSA members 31 Executive chef Chef Hector Mnyayiza, The Maslow Sandton: The most important ingredient is respect 32 Market news Hilton confirms Africa and Indian Ocean team changes. 32 Index of advertisers.

MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za EDITOR: Irene Costa gomesi@iafrica.com PRODUCTION AND DESIGN EDITOR: Hayley Mendelow hayley@contactpub.co.za JUNIOR DESIGNER: Elrisha du Plooy elrisha@contactpub.co.za DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za SALES REPRESENTATIVES: Irene Costa | +27 (0)82 558 7387 gomesi@iafrica.com PUBLICATION DETAILS: Volume 39 No 12 Business Events Africa has 12 issues a year and is published monthly, with the Yearbook in June.

33 Calendar. 34 Directory & associations of interest to the industry. 36 Last word The anatomy of good hotel design.

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EDITOR’S COMMENT

2020

s 2019 comes to a close, we welcome in a new decade of possibilities. During this period, I look back on the year that was and look forward to what 2020 may bring to the business events industry in South Africa. This is probably the most exciting part, the year end and imagining what 2020 can bring. There is no doubt that 2019 has been another challenging year filled with some uncertainty, but at the same time, there seems to be a new found optimism in our sector. In this edition of BEA, industry leaders have shared their predictions for the coming year. This gives insight to the various sectors of the industry and their professional perspective on 2020, and what we could expect. For the first time we also look at a sustainable trends and food trends for 2020. In 2019 the South African national elections took place this year with no issues. Though business was slow around this time it really didn’t make a huge difference to the business events sector. There was a good flow of government and political parties’ events in the build up to the elections.

2019 also saw South Africa’s rugby team being crowned the Rugby World Cup winners for 2019. This event united our country and its people, near and far. It was an amazing period to be South African. It is amazing that a sports event could have this far reaching effect on its citizens. Wish we had a formula to bottle that energy and the overwhelming feeling of pride. Slowly, we have come back to the real world and the news that SAA is in dire straits has certainly been a sobering one. The thing is it is not the first time SAA has been in this situation – however, it does feel like there isn’t much light at the end of this tunnel. Government is trying to work out another rescue plan for SAA. The questions is, is there anything to rescue? The economy remains a concern going into 2020. We can only remain cautiously optimistic that the economic environment will improve. Technology continues to change the way we do business. Hopefully for the better, though every now and again, I wish my smart phone wasn’t so ‘smart’. It can be very intrusive having emails and social media at your fingertips. I will definitely take some ‘me’ time by turning off devices over the holidays and

Credit: Hein Liebetrau

Make it your year! try to get my family to do the same. Having young children, this is easier said than done. Take this holiday time to reconnect with your loved ones in person. Your devices will still be there after the holidays. Talking about connecting, Meetings Africa is taking place in February 2020. Meetings Africa offers exhibitors from across our continent a professional platform to meet in person quality buyers. It offers buyers the cream of our continent under one roof. This remains my favourite show of the year as I get to see all my industry colleagues, clients and acquaintances during the show. Meetings Africa 2020 takes place at the Sandton Convention Centre from 24-26 February 2020. As I sign off, I wish you all a prosperous 2020 and look forward to partnering with each and every one of you in 2020.

Irene

Email: gomesi@iafrica.com

NEWS

South Africa

Where great minds meet The South Africa National Convention Bureau (SANCB) utilised its platform at IBTM World, Barcelona to reaffirm that South Africa is open for business and geared to make a greater impact in the business events sector, particularly going into the new decade. Its new content strategy, ‘Where Great Minds Meet’ is positioning South Africa as the best place to meet, thrive and inspire business growth.

uring IBTM World, 698 meetings were conducted at the South Africa stand which hosted 24 exhibitors from various sectors including hotels, destination management companies, provincial tourism agencies and convention bureaus, professional conference organisers as well as selected SMME’s from South African Tourism and the National Department of Tourism’s Incentive programme. Amanda Kotze-Nhlapo, chief convention bureau officer said: “It is great to see so many buyers from all over the world with a genuine interest in South African products. All of our exhibitors had a great platform to showcase their products and services, and an opportunity to share with buyers why South Africa should be the next destination for their business events. I am delighted that many of the interactions and meetings can lead to concrete business leads.” Every year, South Africa hosts 211 000 regional, national and international meetings, conferences and exhibitions. Speaking on the importance of platforms such as IBTM World, Ms Kotze-Nhlapo said: “Although we live in a digital age, there is still immense value in having

face-to-face meetings between buyers and exhibitors. These platforms allow us to amongst other things, physically showcase our capabilities, answer questions, dispel myths but also provide clarity and garner excitement because we are so passionate about our country and our sector.” Exhibitor feedback has been overwhelmingly positive. First time exhibitor Itumeleng Pooe of Hospitality Affairs, said: “Our first appearance at IBTM World has been a phenomenal experience in terms of the quality of buyers and their interest. Plus, the quality of leads that are relevant gives us a positive outlook that the business opportunities we have had will lead to real conversions. This is a very friendly show and the prospects of travel between various countries and South Africa is very exciting. We are really impressed and will be back.” Exhibitor Adrian Lange, chief executive officer of African Incentive Travel highlighted the need to leave a legacy when it comes to tourism and the business events industry in South Africa and the social impact it can have. Mr Lange commented: “Tourism has evolved into being able to impact marginalised communities and make a

radical transformation in areas that are affected by poverty or social issues. I am of the conviction and I really believe we need to innovate in these areas. South Africa has always been a thought leader in tourism with care – we are always wanting to introduce people from around the world to the full picture, and reality of South Africa, in a caring way. And then to come and leave a legacy and not just to have an incentive that is behind closed doors that is isolated from the realities of South Africa. South Africa has successfully hosted some of the world’s biggest sporting events and conferences including the International Diabetes Federation, International AIDS Conference, the United Nations COP 17 Conference and the International Consumer Electronics Expo South. Future events include the World Ophthalmology Congress from 26-29 June 2020 in Cape Town, the International Pharmaceutical Federation (FIP) World Congress of Pharmacy and Pharmaceutical Sciences also to be held at the Cape Town International Convention Centre from 25 to 29 September 2022, with around 2000 delegates expected to attend.

Business Events Africa December 2019 5

COVER STORY | Johannesburg Expo Centre

A WORLD CLASS AFRICAN VENUE WELCOME TO THE JOHANNESBURG EXPO CENTRE, a versatile venue that provides the ideal mix of large indoor facilities and beautifully kept outdoor spaces. We aim to spoil our visitors with a host of different settings within one location, transporting them from the traditional exhibition, event or conference set-up to lush green outdoor areas where they can relax and reconnect with nature. VENUE

DETAILS

BANQUET

SCHOOLROOM

Hall 5

Events and exhibition hall

7 362

5 600

2 400

3 600

Hall 6

Events and exhibition hall

12 304

9 400

4 000

6 100

Hall 7

Events and exhibition hall

4 890

3 700

1 500

2 400

Hall 8

Events and exhibition hall

4 890

3 700

1 500

2 400

Hall 9

Events and exhibition hall

6 532

5 000

2 000

3 200

Hall 10

Events and exhibition hall

2 420

1 800

420

300

350

Hall 10 A

Events and exhibition hall

850

4.6m

420

1 800

1 000

1 200

Hall 10 B

Events and exhibition hall

615

4.6m

800

500

Bateleur

Conference and events venue

960

4.7m

1 000

550

Bateleur A

Conference and events venue

560

4.7m

400

300

350

Bateleur B

Conference and events venue

350

4.7m

320

200

Black Eagle

Conference and events venue

833

800

500

Black Eagle A

Conference and events venue

312

300

180

www.expocentre.co.za

6 Business Events Africa December 2019

SQM

CEILING HEIGHT CINEMA

info@expocentre.co.za

COCKTAIL

+27 11 494 1920

www.businesseventsafrica.com

COVER STORY | Johannesburg Expo Centre

INTERESTING FACT Due to its large outdoor areas and central lake, the venue offers a biosphere of fish and birdlife, including a growing family of owls and bee keeping.

SPOILT FOR CHOICE accurately describes the full host of facilities the venue has to offer with a total of 150 000 square metres of space spread throughout more than 25 in and outdoor areas. The venue is centrally located with access from all major highways, local hotels and a mere 30 minutes from international airports. SQM

VENUE

DETAILS

Terrace 1

Outdoor events terrace

5 000

Terrace 2

Outdoor events terrace

13 000

Main Arena

Outdoor events arena

22 000

VENUE

DETAILS

BANQUET

SCHOOLROOM

Black Eagle B

Conference and events venue

209

200

120

Black Eagle C

Conference and events venue

312

300

180

Man Building

Conference and events venue

347

295

319

177

205

Clubhouse

Events venue

406

3.3m

345

374

207

240

IBC

Events venue

896

762

824

457

529

Lions Den

Events venue

203

2.5m

173

187

104

120

Milners

Events venue

724

2.8m

615

666

369

427

Link 5/6

Events and reception venue

219

186

201

112

129

Link 8/9

Events and reception venue

334

284

307

170

197

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SQM

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Business Events Africa December 2019 7

INDUSTRY PREDICTIONS

Business events industry leaders Take a look into the crystal ball to see what 2020 may bring…

INTERNATIONAL ASSOCIATION ESMARÉ STEINHÖFEL Regional director: Africa, International Congress and Convention Association (ICCA)

A HIGHLIGHT IN 2019 on the ICCA events calendar was the ICCA Association Meetings Programme (AMP) that was hosted in Africa for the first time in Durban, South Africa, from 18 – 20 June, with a record attendance from ICCA Africa members. The ICCA AMP provided the perfect platform for African meeting suppliers to present themselves to the global meetings industry. By organising the event in South Africa, ICCA aimed to reach out and share knowledge on winning and organising international

association meetings, and to stimulate the market on our continent. The theme “Inspiration to go further” was also very relevant with regards to the growth potential of the association meetings market segment in Africa. ICCA is a member of the African Society of Association Executives (AfSAE). The Inaugural Africa Association Summit took place in Nairobi in October. The goal of the African Association Summit is to bring together leading not-for-profit leaders. The second Africa Association Summit will take place in Kigali, Rwanda, in October next year.

Association meetings drive progress The vast quantities of knowledge that are created and shared, the inward investment and business connections that are stimulated, and the societal, healthcare and economic challenges that are addressed and solved at association meetings have an enormous economic and societal impact. As the world of meetings has evolved, so has the

8 Business Events Africa December 2019

relationship between ICCA members and the association clients they serve, moving from the supplier/buyer relationship to that of real partnership and collaboration. In order to shape the future and value of international association meetings, ICCA has announced the launch of the ICCA Association Community in January 2020 to formalise the relationship with associations within ICCA’s global community, and to offer a platform where associations and suppliers can work on advancing international and regional association meetings. This anticipated closer collaboration with association executives from 2020 will contribute to the growth of the African association market and regional conferences. There has been a small increase over the last few years in the number of association conferences taking place in Africa. In 2018, Africa’s market share as per the ICCA city and country rankings report, was only 3.19 per cent with a total of 414 association conferences being hosted in our continent. This low number is

a sure indication that there is a lot more potential for Africa to be more active in bidding for and hosting association conferences. The continent still needs more countries to establish national and or city/ provincial convention bureaus. ICCA membership in Africa has grown by 14 per cent in the past four years. Members are currently only representing countries in Southern and East Africa so a focus area for membership growth in 2020 is to include West, North and Central Africa. A key objective of the Africa regional office is to do more advocacy around association meetings and the professional, business, academic and economic outcomes they deliver. In order to achieve this, we will have to look at working closer with key industry partners i.e. SAACI, UFI, AIPC, SITE Africa etc. I am confident that 2020 will build on the increased awareness of the association meetings market in Africa as well as a closer collaboration between African suppliers and associations. www.businesseventsafrica.com

INDUSTRY PREDICTIONS

LOCAL TRADE ASSOCIATIONS GLENTON DE KOCK Chief executive officer of Southern Africa Association for the Conference Industry (SAACI)

ECONOMIC AND political uncertainty in many parts of the world continues to affect the business events industry. South Africa is no exception, and the business events industry is vital in addressing these challenges. Even with many successful bids secured for the future, the environment remains tough and unpredictable. Organisers, venues and suppliers have to be original, reinvent themselves, stay abreast of the latest technology and find new ways to offer value. It’s a tall order. SAACI’s attempts to stay ahead in this disruptive operating environment are

anchored by its pillars – learning, growth and collaboration. This will be driven by increased stakeholder engagement, industry focused marketing, understanding future trends in business events and a detailed understanding of the value of the industry for Southern Africa. In delivering this, our focus for 2020 is on professionalising our industry through operational excellence, the highest industry standards and norms, adoption of technology and ensuring that we create sustainability through knowledge and skills transfer, as well as adequate capacity building. Our technology platforms will drive our messaging as we seek better member engagement, but also push us to ensure ease of business within our association, amongst member companies. The entrepreneurial opportunities that the business events industry presents have been demonstrated by RISE, our community-based project that reflects the entrepreneurial spirit our country requires. This inclusive approach to bring new entrants into the business

events industry is mirrored by our new membership tiers, which came into effect in 2019. With constant membership growth and the SAACI online academy, we are confident that, as a good corporate citizen, we are actively making a difference – both economically and socially. Next year’s congress theme, ‘Welcome the Unknown’, could not be more apt, as it cannot be business as usual in 2020. In fact, it will be business unusual! We encourage the business events industry to actively participate in discussion at the congress. Through robust engagement we may find some of the solutions we are looking for, and lasting memories are always made at the event. The congress will also embrace the youth, as the biggest challenge to growing our country and our industry is to disrupt the norm and make sure that the future of our industry is in capable hands. At SAACI, we remain fully committed to driving the business events industry across Southern Africa to new heights in 2020 and continuing to provide our

members with tangible value to their businesses. We thank our members and the industry for the tremendous support received in 2019 and look forward to even more collaboration to face the challenges of 2020 head-on. GREG MACMANUS Chairperson of the Event Greening Forum (EGF)

THE PAST YEAR has been particularly difficult for a number of industries, and the events sector has not been spared as the economy tightens and tourism experiences a particularly difficult year. Local companies have clearly cutback on their meetings and events – although there have been a number of significant

THE ASSOCIATION FOR CONFERENCE INDUSTRY LEADERS

CONNECT SAACI unites , supports and educates the business

events industry in southern Africa by creating sustainable environment for business growth

THRIVE Join SAACI and enjoy access to an inspiring network of industry professionals, while giving your business the professional status it needs to attract the attention of business leaders. GROW Become the business events professional you’ve always wanted to be. Access the SAACI Academy and enter a world of inspiration, connections and world-class skills development. Visit our online community: www.saaci.org www.saacicongress.org www.saaci-academy.org

+27(0)11 880 5883 info@saaci.org Learning | Growth | collaboration

INDUSTRY PREDICTIONS events during the year, and the cost of travel – and South Africa’s notoriously high land costs, appear to be taking the shine out of this country as a MICE destination. But having said this, we are a resolute and tenacious lot, and this year has seen a growing interest in greener events and the need to not only cut costs associated with events, but to start looking outside of the traditional ‘brown’ meeting box for exciting and memorable themes, venues and destinations for corporate meetings. Part of the growth in the green sector has been driven by the corporate sectors growing awareness of sustainability and the need to ensure that they are seen to walk their sustainabilityvision talk by customers and shareholders. While much is being done in this space internally by corporates, PCOs and external service providers doing work for them don’t fully understand the potential that green meetings and events bring to them and their clients. So looking forward to 2020, perhaps it’s worth looking at some trends that we believe will be experienced in this part of the world. • Corporate compliance: As

companies and shareholders grow more aware of their responsibilities – looking past their need to contain costs and towards their image, the demand for greener and more responsible corporate events will grow. 2019 has been a year of awareness – both globally and locally, and we expect a growing demand for greener events to continue in 2020. • e-Events: The cost of travel and its associated impacts will undoubtedly start having a more significant impact on the MICE sector in this country. We see greater acceptance of e-events and meetings as technology starts playing a greater role in how people participate in events and meetings. Technology has reached a point at which multi-continental meetings are becoming far-more likely, and this will reduce the number of delegates travelling to international events in the coming years. • Climate change: Anyone who watches the news will appreciate that in spite of denialists such as Trump and other ‘flat-earthers’, climate change is going to affect the way that we meet

and exchange ideas. There is far greater awareness of the impacts and associated damage that travel has on destinations, and the growing consumer outrage at the perceived lack of global action is informing their travel and business decisions more than we possibly understand. To attract delegates and visitors, event organisers and planners need to think differently and address the perceptions and fears of their target groups. 2020 is going to become the tipping point in global awareness. • FOMO: Far too many PCOs and meetings professionals still don’t get it when it comes to more sustainable or responsible events. We believe those who want to remain relevant going into the next decade will need to hone their skills and awareness of green meetings and events. It’s not rocket-science, but there are still too many who think greener events are a passing fad when, in fact, this is the way of the future. • Buying responsibly: From destinations, hotels, venues and transport systems, to gifting, entertainment and information distribution,

we believe that 2020 will see greater awareness of the need to make event decisions more carefully and with greater attention to sustainability. The image of the event, its sponsors and clients will inform how PCOs and organisers make procurement decisions in 2020. Those who think it will be business as usual will probably not be in business in 2021.

GILL GIBBS Vice chairperson of the Exhibition and Event Association of Southern Africa (EXSA)

2018 THROUGH TO 2019 has seen our industry expanding, with ‘new kids on the block’. What this means, for all the various stakeholders, is that we must implement new strategies to manage, deliver and sustain

E: info@exsa.co.za T: +27 10 300 7907 www.exsa.co.za

INDUSTRY PREDICTIONS our work, be prepared and be assist our members and ready for the demand that we stakeholders. Content must anticipate that 2020 will bring. yield and drive knowledge Pre-planning and implementing and be presented in engaging smart thought processes will see narrative and storytelling – us minimising ever-increasing think hologram presentations exhibiting expenses. EXSA is (#AI) on a massive drive to regulate • Web and virtual reality and credentialise the industry events: VR continues to be supplier sector, and we will be an exciting offering, reaching campaigning and sharing tips global audiences through and tricks on how to minimise webcasting or livestreaming. costs and time. Smooth buildThis basically replicates all ups that save time, money, and the content that is available promote sustainability are key to the attendees that are objectives on our agenda. present and showcases it to a virtual audience. People A synopsis of trends who cannot attend still get to The emphasis is on creating experience and engage in the spaces and environments that event. No more #FOMO. This are important to attendees. will not replace exhibitions – • Crowdsourcing content: people need people contact, The curation of content allows whether we are talking retail or exhibitions/events. organisers to crowdsource their information and achieve a • It’s an APP world – mobile intelligent apps: AI-enabled better understanding of what event apps provide assistance their attendees actually want, to attendees from their and not what they think is in objectives to their requirements demand – #drivingownership on which sessions to attend, and incentivising attendees and what’s on offer. to attend. • Facial feedback: Biometrics • Speaker selection: A fresh and AI can provide real-time look by reviewing new feedback on how attendees perspectives from inspiring are emotionally responding to leaders in and outside of our the event or a specific session. industry sector, to incite fresh Enhanced feedback surveys insight across various themes can be given on the spot. and business strategies to

Did you know? The first Great Exhibition of the Works of Industry of All Nations (which we now know as World Expo) was staged in 1851 in London where the latest ideas and innovations of the time were showcased and collaboration was already being encouraged between exhibitors and countries. 25 years later, saw the introduction of the telephone. 1982 saw the first touchscreen. Now 168 years later, we are in the 4th Industrial Revolution!

• Technological innovation: Technology is moving fast, and is a fluid entity. • By design: Storytelling through motion design/ animation. Less is still more, data is key and asymmetrical is the new look. To reuse and repurpose is paramount. • By build: An emphasis on prefabrication to circumvent ever-decreasing buildup times. Think modular, whether bespoke or system. Repurposing is at the forefront. #smartbuilding Africa is on the move and even more projects and exhibitions provide opportunity for additional revenue streams – provided that you plan, prepare and do your research. Avoid issues accordingly. Customs and ports are ever more difficult for contractor engagement. Our industry will enjoy continued success when we are innovating, learning, and searching for ways to enhance

the exhibition and event landscape, #drivingengagement. Exhibitors and attendees want tangible, memorable experiences and technology will tick these desired boxes and play an increasing pivotal role in amplifying and enhancing those experiences. On a global level, we will see the opening of Expo 2020 Dubai, which will span over the period 20 October 2020 to 10 April 2021, with an anticipated 25 to 30 million visitors attending, 62 per cent of which will be international tourists. This prestigious and massive event that occupies 438 hectares and is themed Connecting Minds, Creating the Future. Design and architecture are top highlights. The committee chairman, His Highness Sheikh Ahmed Bin Saeed Al Maktoum, has coined it a “festival of human ingenuity”, which will contribute to the development.

What we’re all about: motivational experiences Why we do it? Business results! Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results. Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures. Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth. Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...

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INDUSTRY PREDICTIONS

What does EXPO 2020 mean for the events and exhibitions industry? It is a door to international opportunities, providing increased future collaborations and a celebration of current successes and projects.

TES PROOS Chairperson of the Society for Incentive Travel Excellence (Site) Africa chapter

Africa has grown in leaps and bounds. There is so much positive development going on in the regions, including the formation of a brand new Kenya Convention Bureau, so my prediction is “watch this space” – Africa is on the rise. We have appointed new ambassadors in the main regions and we look forward to working hand in hand to advance business tourism into and within Africa.

PROJENI PATHER Chairperson of Association of African Exhibition Organisers (AAXO)

2019 HAS BEEN an exciting time for SITE. September saw the rebranding of the chapter to now be fully inclusive: SITE Africa. The news has been very well-received across the continent, and we have already seen a growth in numbers, since the announcement. Incentive travel into East

at this game called business. It is going to take some hard work and a rock-solid strategy, but exhibition organisers are known for their tenacity. Here’s what we see happening in the exhibition space next year.

Always on, always connected We are living in an ‘always on’ culture, where there is greater demand for what we offer. And when the economy is in a state of decline, demand is something exhibition organisers need to be tuned in to. Attendees want 24/7 engagement from organisers, and the organisers are not about to disappoint. 2020 will be a year in which exhibition organisers rise to the challenge by maximising the use of chatbots to assist with immediate responses. Chatbots on apps and websites will allow visitors to find everything they need – now.

A focused strategy Turning it up! Plagued by protests, a trash credit rating and many political storms, South Africa’s economy has had a tough time. And then we won the Rugby World Cup and realised that we can still win

Due to the slow decline in exhibitor participation, organisers will need to focus their strategy not only on exhibitor retention to ensure growth, but diversify their product offering, find new revenue streams and

deliver exceptional value.

Regulation shapes how we market our events With the Consumer Protection Act (CPA) and Protection of Personal Information Act (POPIA) coming into full force from 2020, organisers will have to be more careful when marketing directly to potential attendees. We will need to re-evaluate our optin marketing strategies or face severe penalties. And find new channels to reach old customers.

Embrace digital channels The rise of digital marketing results in organisers being more inclined to spend the bulk of their budget on digital channels. We need to find a healthy balance between traditional and digital marketing and stop thinking of digital marketing as the enemy. When done right, digital marketing compliments our traditional efforts in ways we never thought possible. Further to this, the industry can see some interesting developments as organisers commercialise their own digital channels to establish new revenue streams.

aaxo@aaxo.co.za | www.aaxo.co.za | 011 465 8955 12 Business Events Africa December 2019

www.businesseventsafrica.com

INDUSTRY PREDICTIONS

Fiercely protect our customers There is a need to tackle the rise of deceptive practices from companies scamming exhibitors in the industry, pretending to be part of the organiser team. These fraudsters are scamming exhibitors into purchasing attendee lists from them, or services not affiliated with the organisers.

Organisers will have to place more stringent communication in place to ensure clients don’t fall into this trap.

Sourcing, growing and

retaining talent is more important than ever to help us grow our exhibition industry. Exhibition organisers will lead the way in sourcing talent for the industry and invest substantially to grow and retain talent for future stability. Overall, exhibition organisers will again rise to the challenge – and we invite our peers, suppliers and customers to rise with us.

within the city. As an academic and research destination, majority of the conferences were linked to research and academia. This continues to position our City as the research hub of the Country, and dare we say the African continent. We predict that in 2020, there will be more interest from associations, in destinations that position themselves as centres of knowledge and excellence. Investment attraction will also focus more on tourism investment – the recent Hotel Investment Africa conference and Tshwane Trade and Investment Summit are examples of this trend. However, more and more meeting planners are also looking for destinations that can offer an integrated “bleisure” (business & leisure) offering for delegates. Delegates do not travel to visit conference rooms; they come to destinations,

and the total experience will be expected in the future. Having said that, the importance of conference venues’ technological capabilities and innovation cannot be overlooked. Technology is becoming an integral part of the requirements for planners from meeting venues. Venues will be expected to provide technology that supports easy and fast connectivity, delegate interaction, social networking, data security and simulcasting, to name just a few. Conferences and exhibitions are becoming a favoured format of business events and more exhibition space will be required in the coming years. In the same vain, smaller venues and hotels will continue to see an increase in demand and become serious competitors for traditional conference centres. One other trend that will become a standard demand

and expectation in the industry is the demand for fresh, wholesome and sustainably sourced food. There is a new “foodie nation” emerging in the meetings industry. Mediocre conference cuisine will no longer be accepted. Delegates are becoming increasingly discerning about what they eat and how it is sourced. Venues and planners must keep this in mind and can utilise this as a competitive edge for their destinations and services. The business events industry will also see more young people (millennials) becoming important players and influencers. Africa is certainly becoming a destination of focus, hosting more and more regional business events (World Economic Forum in Cape Town). Despite the sometimesworrying economic outlook in South Africa, I believe that the future of business events is good, but highly competitive. Destinations must work smartly to differentiate themselves in order to remain competitive.

THE PAST YEAR has once again borne positive results for the Joburg Convention Bureau. Year on year, we’ve managed to keep abreast of developments on the international scene by participating in relevant roadshows and exhibitions, while also increasing our bid output to bring more convention business to our city. As the Joburg Convention Bureau, we are thrilled that Johannesburg will be the host

of the flagship SAACI Annual Congress in July 2020. This bodes extremely well for us on all fronts and is a great incentive to continue our efforts in showcasing Joburg’s credentials as a premier, global business events destination. In the case of secured meetings, we’ve hosted numerous site inspections and we’re also working with local committees in an effort to offer onsite services. While I’m

Innovation is key Organisers are pushing forward by innovating in exhibitions to keep them relevant; exhibition attendees can look out for a more personalised experience overall especially

with all the digital tools now available: personalised show journeys, highly targeted communications, add-on VIPtype experiences, improved overall event experience as organisers focus on visitor experience as opposed to just getting feet through the door.

A big focus on people

CONVENTION BUREAUS TAUBIE MOTLHABANE Head: Tshwane Tourism

BUSINESS EVENTS are still the most lucrative segment of the tourism industry with the growth of facilities being seen worldwide. Tshwane has seen a growth in events coming to the city due to the increased capacity of the destination, due to the Sun International, Time Square Arena, as well as the Maslow and Capital Hotels in the precinct. This is set to continue into 2020. Tshwane has enjoyed an increase in the number of local association and regional conferences held across venues

RENDANI KHOROMMBI Deputy director, Johannesburg Convention Bureau

www.businesseventsafrica.com

In 2019 Joburg Tourism launched its Tourism Ambassador Programme, with the objective of making Johannesburg a safer destination. happy to report that we have a number of bids in progress for meetings to be held between now and 2021, I’d like to remind our stakeholders

Business Events Africa December 2019 13

INDUSTRY PREDICTIONS that our doors are always open to partnerships that can help increase the number of events we bring to Joburg. In 2019 Joburg Tourism launched its Tourism Ambassador Programme, with the objective of making Johannesburg a safer destination, leading to an increased number of tourists visiting the City for both leisure and business.

In collaborating with the City’s Department of Public Safety, the Joburg Tourism Ambassador Programme creates visibility at tourism sites and attractions. This is a proactive initiative which is set to reduce the number of security incidents affecting tourists and residents. Secondly, the ambassadors will assist in providing tourism information to tourists and visitors.

In terms of Johannesburg’s Growth and Development Strategy (GDS), the Joburg 2040 – tourism remains an economic growth imperative on the city’s agenda. In line with the prioritisation of achieving increased visitor arrivals in the city and contributing towards the economic growth target of 5per cent by 2021, Joburg Tourism has sought ways to facilitate the

SONTO NDLOVU Chief executive officer of Limpopo Tourism Agency

parts of the country. Add shopping to this and without a doubt, business events travel into South Africa is likely to experience a positive growth. Challenges often present opportunities for extraordinary and innovative thinking, but also demand a high degree of partnerships and collaboration. South African tourism players will be forced to think outside the box in order to find new ways to defend market share and also stimulate tourism growth. This is no time for working in silos. There are huge demands on the new administration to put in action initiatives and efforts to grow the economy following the elections in May 2019. On the one hand, domestic tourism is not likely to grow in 2019, given the tough economic times, high levels of unemployment (now at around 29 per cent) and further austerity measures being implemented on government employees, who make up a huge portion of VFR travellers. Limpopo as a province, which is largely dependent on the VFR market, will be heavily hit. This calls for the tourism industry to be creative with their pricing structures ensuring packaged experiences that deliver value for money. On the other hand, international arrivals will likely show positive growth. This will be largely due to the growing economies in many African countries, but also the recent

2020 will be a year of rebuilding, consolidating and reimagining South Africa’s tourism approach into the next 25 years.

THERE IS NO DOUBT that South Africa is experiencing protracted, tough economic times, with estimated GDP growth of just around 0.5 per cent for 2019, and 1.2 per cent in 2020, while most of its African counterparts like Ghana, Kenya, Rwanda, Nigeria and Ethiopia are experiencing quite good economic growths of between 3-7 per cent. While not good news for South Africa, the better economic performance of the other African states could present an opportunity for SA because in a way travellers from these African destinations will likely have more disposable income. South Africa thus becomes an accessible and affordable travel alternative, whether for leisure or business events for these African travellers, when compared to overseas travel destinations. What also becomes attractive is the variety of lifestyle and business events hosted in various

14 Business Events Africa December 2019

tourism experience at sites and attractions in the City, rendering them safe, pleasant, informative and memorable. Things are going from strength to strength – I’m extremely positive, believe that the trend is set to continue and that 2020 will be a great year for business events in Johannesburg, South Africa and indeed, the entire African continent.

and assisted in creating interest about Limpopo as a contender for international meetings. The advent of the 4th Industrial Revolution cannot be ignored by destinations like Limpopo despite the fact that the province is predominantly rural. We are excited that the visa waivers and the scrapping of Limpopo Provincial government the unabridged birth certificate is currently rolling out broadband for your travellers into SA. across the province. Such an These legislative changes will initiative will go a long way likely have a positive impact in improving connectivity for on SA's international arrivals. tourists but also assist trade In addition the ongoing partners and the destination to weakening of the ZAR will be more globally competitive. make SA more affordable In summary, 2020 will be a for international travellers. year of rebuilding, consolidating Limpopo is strategically and reimagining South Africa's positioned as the gateway tourism approach into the into SADC, as such should next 25 years. It will be a year benefit from intra-Africa of going back to the drawing travel from the neighbouring board and reviewing tourism countries – Botswana, strategies, particularly domestic Mozambique and Zimbabwe. tourism. It is also an opportunity Limpopo Tourism Agency to reflect on and find a will continue its destination more effective collaboration marketing efforts to raise mechanism between national awareness about the province’s and provincial tourism entities capacity and capability to and the industry. This will host local and international be critical given the ongoing meetings as it builds additional economic and unemployment capacity to bid for small to challenges in the country at the medium association meetings. moment. We are likely to have We are excited that in 2019 stronger collaboration between Limpopo hosted a number African states in order to enable of international association growth in intra-Africa travel. meetings which have President Cyril Ramaphosa has assisted to build momentum emphasised the importance and excitement about the of tourism in growing the destination. The hosting of the economy, and tourism players IFES World Assembly (1500 will need to take that to heart delegates) in Bela Bela in July and work together to ensure 2019, has certainly been a that tourism is a catalyst for springboard for the destination future economic growth. www.businesseventsafrica.com

INDUSTRY PREDICTIONS

VENUES LINDIWE RAKHAREBE Chief executive officer of Durban ICC

THE YEAR 2019 proved to be another highly successful year of operation for the Durban International Convention Centre (Durban ICC) and the business events industry as a whole, despite the tough economic climate. Our outstanding performance as the centre translated into significant direct and indirect impact on South Africa’s and KwaZulu-Natal’s economies. The Durban ICC, being the first purpose-built convention centre in the country, hosted a significant number of events this past year, reinforcing our position as Africa’s leading meetings and conference centre. As a result the Durban ICC injected a staggering R6.3billion into South Africa’s Gross Domestic Product and over 14 000 permanent and temporary jobs were created as a result of the centre’s activities over the past financial year. For the past two decades we have been honoured to be the host venue of many

Technology, relevance and innovation such as developing digital platforms or event specific apps which can increase the effectiveness of networking are key trends for 2020 www.businesseventsafrica.com

significant international conferences, and we have seen the amazing impact which events can have on society. Now we are drawing our collective events experience and using our magnificent facility to initiate and develop meaningful events which can contribute positively to our communities and society at large. The Durban ICC Leadership Summit brand was launched in August 2019, and marks an important milestone along our journey of establishing South Africa, and KwaZuluNatal, as a global leader in developing intellectual capital and an investment destination of choice. We are confident that our sustained efforts will enable us to further strengthen our position in the market and explore new partnership opportunities. With yet another successful year behind us, we are filled with optimism and a renewed sense of vigor, as we gear up to set new milestones in 2020. Technology, relevance and innovation such as developing digital platforms or event specific apps which can increase the effectiveness of networking are key trends for 2020 that will ensure that delegates have a more memorable experience. Delegates are looking for convenience and being able to access information at their fingertips. Environmental sustainability, catering and food safety are other important elements that delegates pay careful attention to, such as the venue’s use of biodegradable packaging products in order to reduce the harm to the environment. Another popular trend to consider is the selection of suppliers who use locally sourced and seasonal ingredients. As such, the Durban ICC uses seasonal,

locally-sourced produce thus ensuring that our meals are cooked with fresh, high-quality ingredients, while supporting our emerging local farmers. Another key element for any conference or event is catering to special dietary requirements such as glutenfree, plant-based, vegan offerings as well as dairy or lactose-free dishes. Delegates are particularly looking for healthier food options. Conference delegates also emphasise the importance of balancing business and leisure as part of the event’s itinerary. This trend includes the use of outdoor venues that encourage delegates’ overall well-being by ensuring that they get fresh air and natural light. Delegates also look forward to events that have practical elements such as interactive workshops or guided tours of the destination city for a holistic cultural experience.

CRAIG NEWMAN Chief executive officer of Johannesburg Expo Centre

DESPITE THE ECONOMIC slow-down in South Africa and the global geopolitical situation, the MICE industry is still said to grow in 2020. Even though the South African events industry is suffering under the current economic situation, keeping conferences in line with the trends is key. It is clear that exhibition and conference

In a time of rapid innovation in technology, economic investment and advances in sustainability, the global meetings and events industry is still valued at an estimated $840 billion attendance is shrinking, making it a tough environment to be in. Still, the Johannesburg Expo Centre believes that this is the type of environment that presents an opportunity for growth. 2019 has seen some of South Africa’s best and largest events take form at the Johannesburg Expo Centre, including the Rand Show, Automechanika, China Home Life, Jehovah Witness, the SATDU Conference and many more. There is an increase in investment into the MICE industry by government and public sectors, with most conferences and exhibitions being supported by these sectors. Johannesburg Expo Centre’s CEO, Craig Newman says: “That’s where the growth and development in our industry lies going forward.” In a time of rapid innovation in technology, economic investment and advances in sustainability, the global meetings and events industry is still valued at an estimated $840 billion. There are numerous trends and predictions to keep in mind for 2020, with safety and technology taking priority.

Social media and digitalisation Although social media has become a must in most businesses, it has also created what is referred to as social media noise. Therefore, more and more companies are realising the value of hosting face-to-face events and large chunks of

Business Events Africa December 2019 15

INDUSTRY PREDICTIONS marketing budgets are being allocated to live events. The industry has also shown growth in digitalisation with the increased development of event websites and mobile apps. There’s also the rollout of 5G – allowing faster connections for delegates – to look forward to in 2020.

Sustainability and responsible business One of the biggest buzz words for 2020 is sustainability

BRONWEN CADLE DE PONTE General manager of CSIR ICC

IN THE FACE OF accelerating change and persistent stringent, unpredictable economic and political landscapes, with endless ripple effects, who is to say what will happen next in our business events industry. Excuse my paradox, but one thing for sure is that uncertainty in the business events industry is certain in the foreseeable future. The frequency and impact of business disruptions are on the rise. 4IR has become the new buzz word, but how many of us really understand what it truly means for our industry and, can we really predict its impacts with certainty? The Fourth Industrial Revolution also brings with it a lot of new and complex ethics and policy questions which we will need to address as an industry while we have not yet completely risen to the challenge to professionalise

– whether it’s environmental, economic or social. In addition to educating and creating business development opportunities, more and more companies hosting events are assessing the impact of their events on local communities.

Creativity is key Instead of just consolidating smaller meetings, clients are now adding more creative events. Even though they require the usual formalities,

our sector and rid it of uncompetitive behavior and unethical remuneration models. Price wars continue to escalate due to the lack of economic growth and continue to result in compromised quality and this is affecting our reputation as a destination. A combination of the above factors may even derail our concerted efforts to achieve increased collaboration. I hope not. On a positive note such challenges bring about many opportunities. Opportunities to ground ourselves, to reach back into our culture as South Africans and apply Ubuntu principles as a lifebelt to bind us together to navigate these turbulent waters and emerge triumphant as a strong, united sector in South Africa on the international stage. During these unsettled and uncertain times I would think that it would be wise to revisit the basics: to ensure that we have strong foundations; to educate ourselves enough to separate the proverbial grey areas into black and white; and to not get distracted or misled by impracticable trends but, to be inspired. To be inspired by the changes happening around us to develop, and deliver, an improved unique and attractive market offering, as a country, as only South Africans can! In this age of rapid technological change, disruption, and increasing “disconnectedness”,

16 Business Events Africa December 2019

they also want to ensure that their events are not standardised and boring. People don’t want to just attend events anymore; they want to participate. As with the travel industry, the experience economy has also grown tremendously and will keep doing so in 2020.

Safety and security Security is one of the main reasons for modified itineraries, followed by country risk

our ethos, our humanity, and our ability to make our customers’ smile becomes progressively important which bodes very well for South Africa and the meetings industry in particular.

CHARLES WILSON Chief executive officer of Gallagher Convention Centre

THE BUSINESS EVENTS industry cultivates detailorientated, pressureproof people, and 2019 was no different. It is very important to first reflect on the past year before looking ahead to what 2020 might bring for the industry. 2019 Brought challenges such as tighter budgets and some uncertainty around the time of the elections. We experienced event organisers having to innovate amongst the pressure of “getting more for less”. 2019 again reiterated the importance of cultivating lasting relationships with clients in order to find

ratings and natural disasters. Meetings and event’s organisers consider safety and security a top priority. Still, they are not willing to hold back on adventure and choice of destination, which also has an impact on event management. This has created a new business opportunity with medical and security risk service companies providing clients with pre-travel risk assessments to decide whether a destination is suitable.

workable solutions for them amidst challenging budgets. Knowing what we have learned from 2019, we have to look towards 2020. In my opinion, we need to see more innovation from long-standing events as organisers will have to reinvent their events, balancing their budget, public interest, and keeping their product fresh. Venues such as Gallagher Convention Centre will continuously reinvent their offering to meet the everchanging needs of clients. Technological innovation will continue to influence the MICE industry as well as exhibitions; in 2019, we saw a rise in the popularity of Virtual Reality stands and 2020 would continue along this trajectory. The industry is taking note of companies that are reinvesting in their future by reinvesting in their product and facilities. As a service-orientated company, we understand the importance of continuously upskilling our people, reinventing our product and reinvesting in our facilities. In 2020 the need for venues to modernise their catering offering will continue. At Gallagher we customdesigned food trollies to offer a practical solution to the food truck trend. These food trollies enable us to serve a much larger number, quicker and without compromising on the health and safety standards of the products www.businesseventsafrica.com

PERSONALITY PROFILE

served. The coming year will also see us continuing with our project to renovate the restroom facilities at Gallagher Convention Centre as we understand that organisers want to see the venue they book keep up with the times. In keeping with what we have seen recently, the trend of lastminute bookings will continue in 2020. This trend creates an environment where venues such as Gallagher Convention Centre needs to be on standby to create spectacular events with very short notice. In 2020 clients will demand more from their suppliers due to the challenge of juggling shrinking budgets and growing expectations. Venues committed to realising the client’s vision and offering superior service will thrive.

MARK JAKINS Premier Hotels and Resorts group sales, revenue and marketing director

KEY PREDICTIONS and take-outs for 2020: • Short term bookings and rate negotiations will continue. Value-for-money is everything. • Everyone from bluechip corporates to government departments, to individuals, will continue to display frugalness. • Well-maintained properties will continue to be an important factor as organisers look for venues in great locations that are easily accessible. • It will be imperative that technology works, that Wi-Fi www.businesseventsafrica.com

is available and working and that conferencing equipment is reliable. It sounds obvious but these factors are critical for delegate and speaker wellbeing and for their respective company message to be effectively communicated to their delegates. • Menu variety is key. Venues need to provide a variety of catering options from healthy to abundant, along with quick and efficient service from caring and well-trained staff. Dietary needs for different cultures continues to grow in importance. • Consistency remains everything. Longer conferences are often plagued by inconsistent standards and venues will strive to up their game in this regard. • It is important to have senior management involved to sort out problems immediately. Problems will happen but the recovery will win the day! • Everyone wants a great overall experience and this will be heightened in 2020 – indoors, outdoors, entertainment, keeping fit, culinary, sleeping etc. • BEE credentials will also be very important in determining support for venues. A consideration will also be what venues are giving back to their local communities to justify bringing the conference or event to that venue. Sustainability in South Africa is important in establishing trust for your brand. It is these core insights that have driven Premier Hotel and Resorts through 2019 and it will be interesting to see the results into 2020. The fact remains, business and leisure guests will continue to expect quality, variety and service when it comes to this sector and Premier Hotel and Resorts is determined to meet the demands as they grow further in this market.

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Business Events Africa December 2019 17 THE WESTIN CAPE TOWN

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SUSTAINABILITY TRENDS

Sustainability trends A 2020 forecast Clean, green and serious

Greater awareness

“Those that think it will be business as usual in 2020 will probably not be in business in 2021. As consumers gain an increasingly sophisticated understanding of climate change issues, the events industry will be forced to clean up its image as well as its operations. This means greater corporate compliance, more responsible procurement, and the growth of e-events and hybrid events thanks to improvements in technology. With this will come the understanding that greening is not a trend that will pass, but is the new and necessary way of doing business. The success of a business will be measured according to how well it can do this, and not only its profit margin.”

“Awareness about sustainability issues has increased dramatically in 2019, and I believe it will continue to grow and evolve in 2020. Consumers across industries are becoming very savvy about the real issues and demanding that the brands they select make strides in sustainability. For this reason, at Fedhasa we shall continue with sustainability awareness programmes. This has several benefits for the property owners, society and communities on a long-term basis. We also hope to conduct sustainability assessments in the new financial term.”

– Greg McManus, chairperson of the EGF 18 Business Events Africa December 2019

– Lee Zama, chief executive officer of Fedhasa

Sustainable supply chains “Clients will start demanding sustainability from service providers. As the person paying for the work, they are culpable for any non-sustainable actions. And, equally, they are praiseworthy of appointing and implementing in an eco-aware way. As such, certification and self-regulation is already becoming a norm and no longer the exception. In the quest to build faster, better, cleaner, and also satisfy socioeconomic demands, alternative materials and methods will begin to dominate our market.” – Gary van Der Watt, board member & EGF representative for EXSA

www.businesseventsafrica.com

SUSTAINABILITY TRENDS

Responsible animal interactions

A willingness to learn, to share & to grow “I would venture to forecast that one of the biggest sustainability trends going into 2020 and beyond would be the willingness of individuals and companies to learn and be taught on best practice relating to sustainability. Individuals or companies that find solutions or get results from independent research will share this knowledge with others without the expectation of major financial remuneration. I also anticipate that there will be a lot of innovation to find effective solutions to drive true sustainability. I believe that industry members will start to notice opportunities to problem solve unique solutions specifically relating to sustainability – whether driven by their client’s brief and expectation to deliver these specific type of deliverables, or because of their own consciousness of what is actually needed to make a positive difference for the future.” – Doug Rix, Chairman of EXSA

Tech-driven efficiency

Laser technology

“In 2020 we will continue to see the business events industry in South Africa work towards improving environmental sustainability at all levels. We have seen the impact of digital collaborative creation in which mobile event apps and digital technologies have already massively reduced pre and onsite printing, and drive better delegate experience. The digital platforms will present the business events industry with direct access for communication on current and future ways we can take care of the environment. Sustainability is a key imperative for the business events industry. With time it has become the strategic driver of future growth for our industry.”

“The sustainability trend gaining most ground in the audio-visual sector is the rapid deployment of laser-based projector systems. Laser-based projectors have been available in the market for about 10 years, but users have been slow to jump on the laser bandwagon because of the higher price tag. However, as technology has evolved, prices have fallen, and in 2020 the premium you’d have expected to pay for laser technology has shrunk to the point where it’s no longer a factor. One of the big advantages of laser technology is lower power consumption, and since they can handle nearly any wavelength of light, they’re able to produce deeper, richer, more precise colours as well. Longevity is also a plus. Not only do laser projectors emit a brighter

– Glenton de Kock, chief executive officer of SAACI www.businesseventsafrica.com

“One of the biggest sustainability trends forecasted in the tourism industry for 2020 is undoubtedly the topic of animal interaction, particularly with the introduction of the first locally born guidelines on captive wildlife interactions, launched at the end of October 2019 by the Southern Africa Tourism Services Association (SATSA). Captive wildlife attractions and interactions remain a complex, contentious and emotionally charged issue. The travel industry and tourists alike are looking for ways to limit the impact of their actions and choices, especially when it concerns animal welfare and conservation. The sustainability of our tourism industry is based on the enjoyment of nature and wildlife in their natural habitat. From this point onwards, the conversation as well as the social movement needs to move towards reforming the captive wildlife sector further, and the National Department of Tourism (NDT) ‘will be looking into the guidelines in detail to ensure that we support emerging product owners to meet such standards’.” – David Frost, chief executive officer of SATSA

light than bulb projectors, they also maintain that brightness over time. Unlike bulb projectors, which tend to lose their colour and luminosity relatively quickly, a 5 000-lumen laser projector will still run pretty much at 5 000 lumens in two to three years. Manufacturers of laser projectors are promising a 20,000-hour lamp life. Compare that with the average 3,000hour lifespan of a traditional lamp projector, and you can understand the appeal. Of course, you can’t replace the laser once it fails, but that’s unlikely to happen for at least 12 years, and only if you use it 8 hours every day.” – Kevan Jones, executive director of SAICA

Business Events Africa December 2019 19

FOOD TRENDS

Six exciting new food trends for the event industry in 2020 Hyatt Regency Johannesburg Chef Ryan Houston, offered Business Events Africa insights into the hottest food trends for 2020.

ellness will continue to be a major focus in 2020, including for the event industry. We can therefore expect the new year to usher in fresh, healthy and colourful culinary options in the event industry! Although it can be daunting for event organisers to keep up with the ever-changing food trends, it’s essential to know how delegates want to be wined and dined. In fact, according to a new survey from US-based Eventbrite, food is the second most important factor people consider when deciding to attend an event. It outranks both the quality of the speakers and who else is attending.

1. Healthy equals happy Modern banqueting offerings today tend to avoid fried options, and focus on grilling instead. We can expect healthy but tasty food to become the norm at events. The new snack banquet offering at Hyatt Regency Johannesburg includes a yoghurt station with different condiments that allows delegates to build their own yoghurt. Tabbouleh and Quinoa are new standard menu items – and delegates can expect more salsa verde and chimichurri instead of red wine jus. Beef kebabs replace beef stew and pork belly is served with a soya and sesame stir-fry. For mains, Hyatt Regency Johannesburg will offer lean meat accompanied by flash-roasted, crunchy veggies instead of boiled vegetables, rice and potatoes. This trend continues into dessert. Delegates no longer request the option of a doughnut and a yoghurt-based dessert. They are happy to be served only the yoghurt-based dessert. The breakfast offering has also seen a revival. Although eggs are still an allround popular breakfast element, you won’t see plates piled high with bacon anymore. Part of our farmer’s market breakfast offering is a salad bar, which has to be replenished and refilled regularly during breakfast service.

2. Energy, flavour and colour A long day of meetings and collaboration can leave a delegate feeling decidedly lacklustre. The right food can deliver a much-needed energy boost. The Hyatt Regency Johannesburg’s dishes and snacks are colourful energy-boosters that lift people’s spirits. For example, our team makes their own health bars and granola bars, which we present in jars instead of single-use plastic wrappers. For the main meals, we offer chicken breast fillets, delectable skewers or grilled fish topped with a baked olive and cocktail tomato fondue. These items all ensure that the plate looks colourful and appealing. Basil pesto is also a popular flavour and colour enhancer. A pasta option without a heavy cream base is quite a successful energy-booster, since it contains carbohydrates which our bodies convert into energy. Although pasta is often considered heavy, if you combine it with sundried tomato, olive and fresh basil pesto, it places this dish in a different, more appealing light.

3. Food restrictions Vegan. Vegetarian. Gluten-free. Dairyfree. Food restrictions are not a fad, and need to be an important consideration for event planners. On average, 10 per cent of conference delegates have specific dietary requirements or requests. It’s important to have different foods readily available, make them easily identifiable and keep them separate from other foods.

4. Flavours from around the world Local remains lekker, as it provides an authentic experience. Our new conference buffet offering includes elements like venison (goulashes and kebabs), bobotie, butternut, Cape Malay dishes, marogo, koeksisters, and milk tart. However, global flavours that take delegates on a culinary trip around the world will also be popular in 2020.

20 Business Events Africa December 2019

Hyatt Regency Johannesburg Chef Ryan Houston.

Asian cuisine still has a powerful influence and 2020 is no different, while the ‘sharing element’ of delicious Greek tapas and Mediterranean meze platters remains a firm favourite. More than anything, the conference industry tends to lean towards anticuisine trends. People are looking for food at conferences that showcase the chef’s creativity, the country’s authenticity and the current seasonal ingredients.

5. Sparking memories through food Food that brings back memories is also predicted to trend in 2020. Everything we do these days is linked to memorable experiences. Eating is no different. What we eat can stir a conversation or a sense of nostalgia, reminding everyone about the good old days. At Hyatt Regency Johannesburg, we will choose the spicedup versions of the food we once loved.

6. Smart snacking Current research shows that 48 per cent of people replace meals with snacks three to four times a week. For event planners, this means providing snacks throughout the day as opposed to large meals at set times. Delegates often finish the arrival snacks, as many of them skip breakfast and arrive hungry at the event. For the rest of the day, they prefer to snack. The yoghurt, nut and fruit station tends to be very popular – as well as the smoothies on offer. For the afternoon breaks we serve, among other nibbles, popcorn with different spices as this makes for a light and healthy snack. www.businesseventsafrica.com

BOUTIQUE HOTEL

54 on Bath

for that extra attention to detail

54 on Bath in Rosebank, a boutique hotel in the heart of Rosebank has old world charm, yet a contemporary look and feel. Irene Costa, editor of Business Events Africa recently had the pleasure of spending an afternoon at 54 on Bath with Jacques Heath, general manager and Michael Catsavis, food and beverage manager.

he upmarket hotel is very much a boutique hotel and is centred on personalisation and attention to detail. These elements are great for smaller conferences and the more intimate meetings. The hotel is able to cater up to 120 delegates. Jacques said: “Being smaller means we are able to offer the conference and meetings market flexibility and at the same time extra attention to detail”. The hotel also has free Wi-Fi for delegates and guests. The basic technical AV is all inclusive in the conference package. The intimate environment offers delegates a more relaxing environment to do business. “Our location is also convenient and easy to get to. We are in walking distance from the Rosebank Gautrain station. The hotel is also very much a city hotel, and there aren’t many city hotels in Johannesburg where guests are able to walk freely. The Rosebank Mall is conveniently linked to the hotel, which is another plus for guests and delegates staying at the hotel.” Rosebank has now got a number of security personnel in the hotel’s vicinity equipped with tourism information on the area. They double up as tourism information sharers. Jacques said he believes in the statement ‘live your passion’ and said he is lucky to have a team that have the same vision. www.businesseventsafrica.com

He joined 54 on Bath a year ago, but has been in the industry for over 25 years, most of them with Tsogo Sun. When it comes to food, the hotel is all about sustainability. Chef Matthew Foxon’s goal is to help reignite the food revolution in South Africa and push sustainable eating. Globally, he said food and beverage trends show a move towards recycling and charity donations. “The emphasis is on less food wastage and more responsible purchasing.” So much so, Chef Matthew has tapped into the Abalobi ICT4Fisheries from hook to cook. This means he is able to order immediately from the small fisherman directly when he/she catches anything.

“54 on Bath is about offering clients the personal touch, the value adds and ensuring a memorable experience.” The beauty is this empowers the smaller communities and is delivered within 24/48 hours from being caught. The app also provides the following information: Where does your fish come from? Was it caught responsibly using low-impact methods? Who caught it, and how? In addition, Chef Matthew is also passionate about developing his people.

Jacques Heath, general manager and Michael Catsavis, food and beverage manager

I was lucky enough to get to taste Chef Matthew’s food and was blown away. Wow, it is definitely fine dining, and best of all it is packed with flavour. Michael said the hotel can tailor make the conference menu for the client. “Though dietary requirements have started to change, we find that most clients still prefer the traditional conference tea breaks, with pastries, etc. “54 on Bath is about offering clients the personal touch, the value adds and ensuring a memorable experience.” Michael said Chef Matthew enjoys interacting with guests and often offers the guest the personal touch. If there is a guest with any specific dietary requirement – he will go out of his way to ensure the guest’s meal goes beyond the guest’s expectations. The hotel also has a fantastic high tea that could be added to a conference or meeting. Delegates can also enjoy the lunch and dinner menu.

Business Events Africa December 2019 21

AFRICA RISING

An event in Kigali Kim Roberts, director of Miseen-place Solutions, shared her recent experience on working on an event in Kigali, Rwanda. This is her story.

direct flight to Kigali from Cape Town was not on the cards, on recent visits, with stop overs enroute. The team at RwandAir, however, are extremely friendly and pleasant to deal with, setting the tone for what can be expected in this colourful African city nestled in the heart of Africa. Known as a City of a Thousand Hills, Kigaliâ&#x20AC;&#x2122;s landscape certainly lives up to its name. Accessibility once you have touched down is a breeze. Not only are there flights from all the major hubs, but getting a visa at the airport is as easy as 1, 2, 3, making it the perfect business events destination for conferences that have multi-country delegates. The city of Kigali certainly has enough to do to keep visitors occupied for a couple of days. It is easy to walk around, and there are plenty of bars, cafes and restaurants. Something that I personally

love to experience when I travel is the local night life and food offerings. One of the first things I noticed is that, particularly for an African city, Kigali is spotlessly clean, partly because plastic bags are banned in the country. There is also a strong sense of pride for those that are doing business in the city. There are multiple hotels in and around the city, many with conference facilities. Several of the more well-known brands have established a presence in Kigali, and more will be coming on line. One

of the things you cannot ignore is the building and infrastructure development that is happening in the city. It must be noted that Kigaliâ&#x20AC;&#x2122;s accommodation is of a slightly lower standard than general international standards, which means a four-star property in South Africa is equivalent to a 5+ star property in Kigali. It is well worth understanding and knowing these properties, and having done your due diligence before making any recommendations. I was excited to see, however, that in the last month they have gone live with their grading system, which is great news for visitors. The Rwandan Development Board and Convention Bureau are hard at work improving services all the time. My dealings with service providers were pleasant, but for the most part not consistent. The people are really charming and warm, wanting to assist but not always grasping the importance of absolute detail and timing when it comes to planning and delivery on events. While this was a challenge initially, understanding the landscape by my second visit allowed for

There is also a strong sense of pride for those that are doing business in the city. 22 Business Events Africa December 2019

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AFRICA RISING

changes in my approach in order to ensure things got done. In what are arguably state-of-the-art facilities to choose from and work in, audiovisual support is not sufficiently advanced and simple things like rigging points are few and far between, with some facilities not even having one! Working together with a local partner is a must, as it makes for streamlined business dealings and shows your respect for being part of their growing economy. The journey we took with our local suppliers was very rewarding, with heartfelt thanks for what we had taught them, but also for us! Many businesses that service the events industry operate between Kenya and Rwanda. It is important to ensure that the company you have engaged with, if operating in both, has sufficient product to meet demand. Before you know it, you could be paying as much as www.businesseventsafrica.com

three times more for product. With two currencies in operation, the Rwandan Franc and the US Dollar, it is worth having that currency calculator top of mind, as services can get very expensive. You need to be ready to negotiate! Taxis and motorcycle taxis are aplenty and reasonably priced, making visits to attractions around the city and inbetween the odd meeting possible. I managed The Genocide Museum, The Kimirondo Market, a local woman sewing cooperative and a couple of art museums during my time, not to mention some awesome coffee stops. Rwanda is a great destination for pre- and post-tours for business events. With a number of unique national parks only a couple of hours from Kigali, there is no reason why you should not go and experience these eco-systems. Our delegates took advantage of Rwanda being one of only three countries

There is also a strong sense of pride for those that are doing business in the city. in the world where the criticallyendangered mountain gorillas live. A half day tour, starting from your hotel, will get you gorilla tracking in what is often described as a life-changing experience, and with good reason. With only an estimated 880 gorillas left in the world, to see these gentle creatures in their natural habitat is a memorable and unique experience. Our guests returned completely moved by the experience. Yes, I am returning to Rwanda for both business and pleasure. While there are some challenges, the Rwandan community is open to learning, improving and growing. This makes it an exciting destination to visit and you know each experience will be better than your last.

Business Events Africa December 2019 23

AN INCENTIVE COMPANY RETROSPECTIVE

A journey unplanned A story from Rupert Jeffries – Executive Chairman of Dragonfly Africa & Green Route Africa.

am often asked how Dragonfly Africa came about, and why it is so named. I was fortunate to have been bought up in Chelsea, London in the wonderful sixties era. In those days there were frequent sightings of the likes of the Beatles, the Rolling Stones and Jimmy Hendrix walking around Kings Road or eating in the local restaurants there. In 1976, I was working for a large advertising agency, Leo Burnett. I did a six-month probation period in the mail room delivering mail throughout the building. I was then, after some years, offered the opportunity of a transfer to their Johannesburg office. This I readily accepted, and

so began a new life in Africa. In 1979 my wife and I took a weekend break to a small hotel quite near to the Kruger National Park. The hotel was called Cybele Forest Lodge. It was the closest thing to an English Country Hotel that I had seen in South Africa. Within a matter of months, we had taken out a lease. And subsequently we bought the property, which was 120 hectares (300 acres) in the middle of a forest, with a river and waterfall. There was a lot of work to do, and renovations and improvements to the product offering were ongoing for over 30 years. In 1983, Cybele Forest Lodge and Health Spa became the very first hotel in South Africa to be invited into the Parisbased Relais & Châteaux Hotel chain. As if I didn’t have enough to keep me busy at the lodge, I realised that we were located in one of the most beautiful and unspoiled parts of the country. And so, in 1982, Dragonfly Helicopter Adventures was created. We worked out a stunning aerial

24 Business Events Africa December 2019

routing that would culminate in a luxury champagne picnic on top of a mountain overlooking the Kruger National Park. The trip was named Mountain Magic. We would send a chef on the flight to set up and serve the lunch. And the Dragonfly name evolved from the similarity between a helicopter rotor blade and a Dragonfly. We hosted many well-known personalities at the lodge over the years, including Tina Turner, Priscilla Presley and John Cleese. And at about this time, I realised that while we had a quality hotel product that people really enjoyed, the real big draw of Africa is going on a safari and seeing the animals. So I began putting together packages with one of the nearby lodges within the Kruger Park area, Londolozi Game Reserve, and offered travel itineraries featuring the two products. The market really took to these combinations – which I had actually mapped out late at night at Cybele – and

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AN INCENTIVE COMPANY RETROSPECTIVE

before long we had opened up an office in the nearby local town of White River. From these early packages, our travel business began to expand. People were asking us for other destinations. Cape Town, Victoria Falls and so on. And, without really intending to pursue this rather unknown territory, Dragonfly Travel was born, specialising in tailor-made travel itineraries. The business grew and a Johannesburg office was opened. In 1994, Nelson Mandela was elected as South Africa’s President. Dragonfly managed to secure the contract for all of the transport for Heads of State, VIP’s and other visiting dignitaries for the Inauguration Ceremony in Pretoria. Two days prior to the Inauguration, I had the first taste of a need for contingency plans, or rain plans as they are called in the incentive industry. Our very new and modern office block in Illovo, Johannesburg, caught fire and was seriously damaged. At around this time, we realised that corporate incentive reward travel would now begin to consider South Africa, whose previous apartheid policies made it a no-go area for many people. Incentive travel is the concept of recognising and rewarding staff who have achieved exceptional goals – usually sales based. If they can achieve certain targets that are pre-set, both they and their partner will be taken to a fabulous destination with their colleagues and company management, and will be shown a great deal of respect and reward for the efforts and sacrifice they had made in the previous financial year. These incentive trips can comprise 10 people or over 1 000 people, depending on the scale of the incentive program. This year we operated a three-week www.businesseventsafrica.com

back-to-back group of 2 800 at Sun City, with a full buyout of all the hotels on site. Our first true incentive program was a USA-based company, and was 120 people at the Mount Nelson Hotel in Cape Town. It was, as was often the case, a competitive bid with another destination management company based in South Africa. We had previously been used to making travel arrangements for two people. Or at most, a family. To my astonishment and, indeed extreme shock, we were awarded the business. And the program went on to win a SITE Crystal Award. And we grew and learnt from there. I believe the success of the group, which includes Green Route Africa based in Cape Town, is a combination of factors. Primarily it is as a result of our loyal staff who work tirelessly to plan and create fabulous and innovative ideas. Other important contributors are as follows: Attention to detail, vigorous maintenance of sales and marketing activities around the world, the presence of dynamic representative offices in the countries where we operate, investment in our staff and their futures, respect earned from the clients we have worked for. And respect given to all whom we deal with at any level. And very importantly the exceptional relationships that we have with all of our suppliers. While we have become the foremost Destination Management Company in South Africa our philosophies have not really changed since the very early days. We have just over 70 staff, and some 26 who have been with us for over 5 years. There are now 7 shareholders in Dragonfly Africa and Green Route Africa. The last few years have been spent structuring a management

buyout. A most complicated process, but a very rewarding one. When I step down as executive chairman, and majority shareholder of the group in the years ahead, six of my co-directors who have been with the company for many years, will become the owners of the group. And with no external debt or liabilities towards any third party. To me that will be a very satisfying conclusion. The very people who helped me build the group will become the owners and guardians of the group. They are a strong and varied team of professionals. We have Mike Waller, our CEO, who holds the reins and has been with us for over 20 years. He was previously the general manager at our lodge in White River. And then we have Barry Schreiber, our CFO, also with us for over 20 years. In fact, he’s been with us since the very early days at Dragonfly and keeps our finances in extremely good order. Then we have Yolanda Woeke, our vice-president of sales & marketing. She spends a lot of her time travelling the globe, building wonderful relationships with our clients, old and new. Kerry Roos, director incentives and travel, has been running our vibrant Green Route office in Cape Town for many years. Clinton Els has successfully worked his way up through the ranks and oversees our incentives and travel operations at Dragonfly. Johan van Wijk, director group finance, brings a contemporary viewpoint to our accounting procedures, and is great at interpreting our monthly results and the trends moving forward. It’s been an interesting journey.

Business Events Africa December 2019 25

Q&A

People do business with people “Success isn’t about how much money you make. It is about the difference you make in people’s lives…” – Michelle Obama

atiswa Gilivane, newly-appointed business development manager of Ticketpro Dome, lives by the above quote. “This quote summarises my overarching agenda and vision about my new role and is an ideal I would like to see influence the direction the company takes into the future,” she said. She was born in the Eastern Cape and raised in Port Elizabeth, formally referred to as Nelson Mandela Bay. “My relationship with the events industry was sparked back in 2002 when I was recruited by a dance group to join a team that was going to perform a traditional musical routine at the Habitat for Humanity launch in Durban. “I then ended up working with the same group at Shamwari Game reserve, where we did an enactment of a multicultural homestead as part of the day visitor experience. I then developed a love affair for working, engaging and interacting with people. When my ‘performing’ days were over I ventured into various industries including hotel management, hospitality, gaming and entertainment and briefly, construction.” Vatiswa said: “My passion for interacting, working with people, creating special and memorable experiences for my clients is the single thread that connects all that I have done in all these different roles, companies and industries I have been blessed to experience. “My move to the City of Gold is a big deal for me and a milestone both for my personal life and career. But the role of business development manager and essentially being the “face” of South Africa’s historic landmark venue is an even bigger deal. I am honoured, I am nervous, but mostly I am excited. I’m looking forward to the journey that lies ahead and all the wonderful things we are cooking up that are aimed at adding value and offering magical experiences to our clients and partners,” she said.

What does the new position at Do you have a set of goals that you could share? Ticketpro Dome entail? Though my core mandate is to generate and increase revenue by means of lobbying for new business, other important aspects of my role include establishing new and strengthen existing relationships with our clients. I am also responsible for ensuring the company is represented and visible at industry associations like SAACI and industry events like Meetings Africa. Therefore, client relations, relationship management and creating strategic partnerships is at the very core of what I do.

My most imminent goal is establishing myself as a reliable and trustworthy stakeholder within the events business in Gauteng and getting to know the lay of the land and excelling at what I do. I believe people do business with people not with structures. Also, people do business with people they know and trust and I am willing and excited to put in the work to get me there.

How do you see the Ticketpro Dome in the South African business arena?

The business events sector is an integral part and contributor to the South African economy. Attracting and successfully hosting major international meetings and events not only promotes the country globally, but it also highlights our capacity and capability to meet global standards, trends and builds confidence. Not forgetting the positive spins offs to the tourism and leisure and hospitality sectors.

Venues play a critical role in creating economic opportunity within the business events sector and the Ticketpro Dome is no exception, in fact we have been doing so since 1998. Events can positively impact the South African economy. There’s job creation, skills transfer and development. Also, the nature of our business promotes diversity as people and cultures mix between local and international clientele.

What do you hope to achieve at the Ticketpro Dome? I hope to reimagine the venue as Africa’s premier indoor arena. To re-establish the venue as a multipurpose venue that hosts a dynamic variety of events that not only have a positive impact on the business events sector but also the event’s industry in general. I would also like to co-create and collaborate on new ideas with like-minded brands, industry gurus and visionaries, so that we remain relevant and futuristic in our approach. Through sustainable strategic partnerships, high quality service and international standards, I believe we can achieve this and more.

26 Business Events Africa December 2019

How do you see the current business events sector in South Africa?

Who is the Ticketpro Dome’s main market? The venue target market ranges from but is not limited to professional conference organisers, event organisers and managers, promoters and corporates. I am looking to expand the clientele market to health, education and financial institutions, including government departments and parastatals.

Are there any developments planned at the Ticketpro Dome? We are always looking at innovative ways to expand and grow the business and better our offering, from a short term and long-term point of view. Be it facilities and infrastructure development or investing in our people. www.businesseventsafrica.com

PERSONALITY PROFILE

Positive thinking Alexia Swart, 34, managing director of Barmotion, lives by the saying:

‘You say I dream too big; I say you think too small’

am proud to say that I founded Barmotion in March 2010, which I now run with an amazing team by my side. None of this would be possible without them.” “I have a huge amount of faith in the people around me and tend to see the best in them. I firmly believe we need to always remember to be kind, as the world needs more kindness,” she said. Ms Swart said: “I’m a ‘yes-person’ by nature. I believe I can achieve anything I put my mind to.” In 2017 she was awarded one of the Top 40 Women in MICE award. “I absolutely love the events industry! I don’t ever think I see anything as too much of a challenge, and nothing is unachievable.”

worked for was R & B Event Management when I returned to South Africa. I then went on to start my own little events company called Mosaic Events. I did a lot of work for Magna Carta (PR firm) and Eskom Business Awards, Telkom, as well as Pam Golding. I digressed a little as I was quite young when I started Mosaic Events, but I got back on track and started Barmotion when I was 25, in 2010. I started off working out of my house and used my garage as my storage facility for the bars and equipment. We now have branches in Johannesburg, Cape Town and Durban. The company grew exponentially over the first few years.

Do you have any hobbies?

How do you see the business events industry in the future?

How long have you been in the sector? I have been working in the events industry since the age of 21, so 13 years! I love everything about it. It is a highstress industry, but I channel stress into adrenaline and feel supercharged when we have to achieve the ‘unachievable’. I love how an event comes together. There’s a palpable energy in what we do, and I love it! I have very high expectations of everyone who works with me, and they all strive to be the best versions of themselves. I’m proud of them all.

Work hard and work smart. Do the right thing. Don’t take things and people’s trust for granted. Be solution driven, not problem focused. Believe you can do anything, and you can!

I see the industry growing. I see South Africa getting more involved in bidding for international congresses and events, which is good for the growth in our industry and the country. Hosting more international events means introducing new global clientele that we can reach out to, as well as job creation, which is much-needed in South Africa. I also see that there are big budget cuts in most of the sectors that we deliver events for – they still need the exposure and understand the need to do marketing, but they are looking for more ‘budget-friendly’ options.

Where did you grow up? I was born in Durban, but we moved to Johannesburg when I was in Grade 5. I went travelling with two great friends – we did the UK thing working in various jobs and travelling. I returned to South Africa just before my 21st birthday. I have a psychology diploma –this was my chosen field when I was younger. I finished top of my class when studying Event Management at Damelin and have completed my IMM degree in marketing with distinction.

Where did you start your career? The first events company I www.businesseventsafrica.com

What has been the biggest change you’ve seen in this sector? There has been a big reduction in budgets across the board. Event tech is also now becoming a bit thin, as there are apps for everything. There has been a big move in the industry towards sustainability and being environmentallyfriendly. Health and safety has started to become prominent, and is being taken more seriously.

What role does your family play in your life? A big one! I am married and have two beautiful children – the juggle is real! I have an amazing handson husband and I have a fantastic team behind me. Life changes – but you have to figure out the pieces of the puzzle and they all fit together at each stage of your life.

I enjoy cooking and drinking wine with good friends! I have recently started stand up paddle surfing, which I love. Being on the water is extremely calming.

Do you play any sports? I have recently taken up running.

What do you do for leisure? Spending time with friends, days out and enjoying experiences with my little family. A Sunday pyjama morning is also a favourite in our house!

What is your secret to success?

What is your pet hate? Unethical people and behaviour.

What is the most memorable place you have ever been to, and why? Maldives, I’m a beach girl, and this is heaven on earth. Sand between my toes and sea air make me very happy.

What advice do you have for anyone starting out in this industry? Work hard and smart. 8am to 5pm is not going to cut it – you need to put in the hours. Take constructive criticism and improve. Do the right thing. Be proactive and willing.

What is your dream for the future? To completely take over the mobile bar and hospitality industry in South Africa, as well taking Barmotion international, incorporating full turnkey marketing solutions. I would like to possibly look at going back to doing full events and marketing offerings – but out of the box stuff! Let me conquer one thing at a time. And of course to own a Maldivian island, or any island really.

Business Events Africa December 2019 27

VENUE NEWS

New Premier Splendid Inn Hotel The city of Bloemfontein is the latest major city in South Africa to be added to the Premier Hotel portfolio as they increase their footprint across the country. The group is renowned for offering quality accommodation, convenient locations, state-of-the-art conference facilities, and warm and friendly service to South Africans and international visitors.

he newly built, R95-million Premier Splendid Inn Bloemfontein has the perfect location in Zastron Street, close to historical landmarks, and offers premium, threestar accommodation within walking

distance of the main government buildings, Mimosa Mall, City Hall and local municipal offices and hospitals â&#x20AC;&#x201C; while also providing a central location from which to access all the major tourist attractions and the Free

28 Business Events Africa December 2019

State Rugby Stadium in the area. Formerly the old Stanville Inn hotel site location, the property has undergone major renovations to include the addition of a new hotel wing, five floors, and a state-of-the art conference facility that will offer modern accommodation and meeting standards to meet all the demands of the growing city. Once completed, the Premier Splendid Inn Bloemfontein will provide 88 rooms that include 20 double rooms, 50 twin rooms, 13 king rooms, three executive rooms, and two disabled bedrooms. The conference centre, with views of the Nelson Mandela statue on the iconic Naval Hill and the Bloemfontein Toyota Stadium, is situated on the rooftop and can accommodate up to 80 people comfortably. The modern layout has all the necessary equipment, including a ceiling projector, audio visual equipment www.businesseventsafrica.com

VENUE NEWS

opens in Bloemfontein

and full Wi-Fi access. Further to this, the venue offers the option to create custom-made packages to meet a variety of event requirements. The first phase opened in November, with 48 rooms, the restaurant, reception, and lobby/ lounge all available to the public. Over 80 jobs were created during the construction phase, while the total operations phase will create jobs for over 50 people.

Premier Splendid Inn Bloemfontein 1st Phase

NOW OPEN

Samuel Nassimov, Premier Hotel Group’s managing director, is confident that the new Premier Splendid Inn in Bloemfontein will rapidly establish itself as a firm favourite of business and leisure guests and explained that investing in the area fits seamlessly into the group’s strategy: “Our long-term plan is to increase our presence in all key cities across South Africa, and this is another great step in that direction for the Premier Hotel Group.”

“The new Premier Splendid Inn will rapidly establish itself as a firm favourite of business and leisure guests.”

Meet The Premier Way Customised conference specials best rates guaranteed

Premier Hotels and Resorts offer a wonderful collection of properties in fantastic locations throughout South Africa, and are renowned for warm hospitality, excellent standards and kind staff. We welcome Mapungubwe, Quatermain, Falstaff and Roodevalley hotels to our family. Book your clients’ January and February 2020 conferences before end of December 2019 at any Premier Hotel or Resort and we will offer 2019 rates to you. We can also offer you special DCP rates if you overnight with us! Remember - If you are the organiser, you stay free, subject to 10 or more rooms booked! *24 hour overnight and DCP package commissionable to bona ﬁde organisers | *T’s & C’s Apply.

WWW.PREMIERHOTELS.CO.ZA | 086 111 5555 | INFO@PREMIERHOTELS.CO.ZA | INFO@FAIRCITY.CO.ZA Eastern Cape: East London |Free State: Bloemfontein | Gauteng: Johannesburg, Sandton, OR Tambo, Midrand, Pretoria KZN: Drakensberg, Durban, Himeville, Port Edward, Richards Bay, Scottburgh (under renovation) | Mpumalanga: White River |Western Cape: Cape Town, Knysna

BOOK YOUR 2020 CONFERENCE NOW AT GREAT VALUE-FOR-MONEY 2019 RATES*

A LOCAL PERSPECTIVE

VAT benefit for EXSA members By Justin Hawes, Scan Display

I recently made a presentation on behalf of the Exhibition and Event Association of Southern Africa (EXSA) about the SARS ruling for the VAT zero-rating of exhibition services for international clients.

his ruling has been in place since 1999 and applies only to EXSA members. However, it is worth reminding everyone of this benefit and how it works, given that it creates a clear price advantage for companies wanting to secure work with international clients for exhibition stands in South Africa.

A quick history In 1999, EXSA Chairman, Sean McCoy, obtained an opinion from PricewaterhouseCoopers on the VAT Act (No. 89 of 1991) regarding the zero-rating of goods and services applied to the exhibition industry. This resulted in the ruling that the rental of certain exhibition goods and services would receive a zerorating for international exhibitors and not be subject to output VAT, when being invoiced by EXSA members. Since then, Andrew Dunkley, in 2005, Nigel Walker, in 2012, and Sue Gannon, in 2015, have been involved in re-securing the ruling. In 2018, EXSA Treasurer, Moses Nefale, obtained the latest ruling, which will be effective for the next five years.

The ruling A ruling is beneficial to the industry as it creates clarity and certainty about the treatment of VAT. The ruling

specifies that the companies that will benefit from it are EXSA members that are contractors and supply movable goods on a rental basis.

Movable goods include:

Rand payment

• Arranging for the rental of exhibition space; • Arranging for the rental of goods, décor, fixtures and fittings; • The rental of décor and goods inclusive of furniture and fittings; • Designing the layout of the exhibition area; • Erecting the stall on site (stalls are custom built for each exhibitor and are broken down completely after an exhibition); and • Dressing and setting up the stall for the exhibitor.

Payment by a foreign enterprise can be in foreign currency or Rands, as long as the transaction which resulted in a Rand payment happened overseas and documentary proof of this is kept.

The following conditions must be met in order to apply a zero-rating to the abovementioned items: • The goods are being used for purposes of the foreign enterprise’s (i.e. a foreign exhibitor) commercial enterprise; • The foreign enterprise must be conducted exclusively offshore; • Payment of the rental should originate offshore, from the country where the foreign enterprise trades; and • Documentary proof should be obtained

Here are a few examples of the application of the ruling: • If the exhibition stand builder builds a stand for Coca Cola South Africa and gets paid in foreign currency for the job, this would be subject to VAT as the enterprise (Coca Cola South Africa) is based in South Africa. • If an exhibition company builds an exhibition stand on a rental basis and the international client then later asks if they can buy some of the stock and store it in South Africa, and the client has no enterprise in South Africa, then the sale portion would be subject to VAT.

and retained. This includes a tax invoice and a foreign exchange notification from the bank that originated the offshore payment.

• An exhibition stand builder is asked to organise exhibition space for R100 and builds a stand on a rental basis for R150. Even though the payment is made from overseas in Rands and the client has no enterprise based in South Africa, the R100 for the exhibition space is subject to VAT. As the exhibition stand portion of R150 is not subject to VAT, I would recommend that two invoices are generated to avoid any confusion on this transaction.

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Exhibition space The ruling states that VAT needs to be charged at a standard rate on exhibition space, and exhibition organisers have to charge VAT for exhibition space sales to a foreign enterprise. However, I believe that there is an opportunity for conference organisers who include an exhibition component in their event, and exhibition organisers who include shell scheme packages in their pricing, to become EXSA members and benefit from the ruling. They will benefit from not having to charge VAT on the shell scheme build, or on stand packages which they supply to foreign enterprises.

Who is Justin Hawes? Justin Hawes is a Chartered Accountant with a BCom, BAcc and HDip Tax from the University of the Witwatersrand, Johannesburg, South Africa. He has been managing director of exhibition, events and display company, Scan Display Solutions (Pty) Ltd, since its formation in 1996. Justin served on the executive committee of the Exhibition and Event Association of Southern Africa (EXSA) for six years. He was the association’s chairman in 2005 and vice chairman from 2002 to 2004. In 2011, Justin served on the International Federation of Exhibition and Event Services’ (IFES) marketing committee. He has been IFES’ Treasurer since 2012 and is the first African to be represented on the board.

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EXECUTIVE CHEF

The most important ingredient is respect Chef Hector Mnyayiza has taken the helm of the kitchens as executive chef at The Maslow Sandton. It is a position he has had his heart set on since he joined the hotel two years ago. Thrilled about his promotion, Hector is already working on a new menu for the hotel’s Lacuna Bistro and is creating a new business lunch concept.

n the heart of Sandton, Gauteng’s financial and shopping district, Lacuna Bistro is within close proximity to the Gautrain and guests have free Wi-Fi and secure parking, making it an ideal location for offsite business and networking lunches. We want to harness this. “I am also looking to create familystyled experiences on weekends, such as a buffet lunch overlooking our tranquil oasis gardens. I am excited about being able to come up with new dishes and work with a great team of people. I have one of the best teams that any chef could ever wish for,” said Hector enthusiastically. Hector joined Sun International in 2001 as an executive sous chef. Since then, he has worked at some of the groups’ most exciting hotels and resorts including Sibaya Casino and Entertainment Kingdom in KwaZuluNatal and Windmill in Bloemfontein. Rugby was his first love, and he dreamed of playing for the Sharks and the Springboks one day. He was awarded a rugby scholarship at Kearsney College in KwaZuluNatal. However, after matriculating from school he found himself at a crossroads and had to make a choice between rugby and his other passion, cooking. What is your signature dish? Chicken and prawn curry. This may seem as though it’s a simple dish, but it is a curry that was passed down to me by my mentor, and it’s a dish I hold very close to my heart. A curry that consists of coconut cream, ginger and marinated chicken and prawn in a masala that is hot and medium. I would pair it with a chilled Chardonnay.

What trends are emerging in the conference industry in regards to food? This is an area of our business that

www.businesseventsafrica.com

Hector recalls, “My mother taught me how to cook. At the age of 10, I was already cooking family dinners and Christmas lunches. It was during high school that I realised that I could make it a career. During the holidays, I worked at a golf course as a part-time cook. I still remember the words from the chef, ‘if you don’t have the passion for being a chef, then don’t come into my kitchen’. I knew back then that I did have passion and I wanted to be there.” Under the guidance of Russell Stevens, who gave him the opportunity to study at the International Hotel School, he committed to studying towards a qualification in hospitality. He did his in-service training at the famous Royal Hotel in Durban. “I was trained by some of the best chefs in the business. If I could mention one, it would be Chef Luke Nair, who has been a mentor to me from the first day that I walked into the busy kitchen as a first year student who knew absolutely nothing. Tough as he is, Chef Luke has been a great inspiration to me throughout my career. When I arrived at The Maslow, I was also privileged to work with Chef Justin Maharaj,” Hector said. He lists competing in the Chaine des Rotisseurs in 2008 and winning a medal as one of the highlights of his career. He

is becoming popular with our clients wanting healthier options. So it would be cocktail type of menus, lighter meals so that they keep awake during their conferences. Meals such as tacos, tapas style and live stations.

What global food and beverage trends should we look out for in 2020? With gin taking over as a preferred drink, I am also seeing baristas coming up with creative hot beverages infusing flavours. On the food side, a lot of work has been done to cater for vegans. We are seeing more gluten-free requirements. This

was also among the cream of KwaZuluNatal’s culinary crop chosen to compete in the Durban Regional Finals of the hotly-contested Unilever Chef of the Year Competition in 2014. Another highlight was being appointed as executive chef at Sun International’s Windmill Casino in Bloemfontein. “That is where I learned the tremendous responsibility that comes with the role,” he said. It has been a long but exciting and rewarding road to get to where he is today. “The long hours and the amount of time you spend away from your family and missing family gatherings can be tough at times. I miss being around for my son. It is only with perseverance and dedication that one will succeed in this industry. You have to be prepared to sacrifice weekends and family time which will pay off in the long term,” he said, adding that he finds it rewarding to be able to give back to the industry by mentoring young chefs. To those keen to pursue a career in the culinary field, he has this advice: “Make sure that this is what you want to do. Once you find an in, work hard, focus and learn as much as you can from all the chefs around you. The most important ingredient is respect. Remember to stay humble.”

has made chefs think out of the box. Lastly, another trend is the farm to table concept.

What has remained constant in this industry? The standard breakfast. Even though we have improved some of them, the content still stays the same. Another constant – chefs work long hours in the kitchen.

What is your favourite beverage? I enjoy a glass of gin and tonic now and again, but what comes first in my heart is a tall glass of dry lemonade.

What is your favourite food? My Mothers cooking, she is no chef but whatever she makes turns to magic. I have some fond memories as a youngster growing up. But if I had to choose my favourite it will have to be my mom’s chicken stew and steamed bread.

What is your pet hate? Wasting expensive produce.

What is your great love? The culinary industry as a whole – the art of food. I also enjoy mentoring young chefs. Lastly, seeing the satisfaction on my clients faces.

Business Events Africa December 2019 31

MARKET NEWS

Hilton confirms Africa and Indian Ocean team changes

Ansu Du Plessis.

nsu Du Plessis has been appointed regional director of revenue management in Africa & Indian Ocean. Ms Du Plessis has over two decades of experience in the hospitality industry and joined Hilton back in November 2017 as cluster commercial director based in Cape Town and then later moved to Sandton to oversee the Southern Africa cluster. In this role she was responsible for maximising hotel revenues from all income sources by assisting hotel teams in business analysis, strategic and tactical planning and execution.

“Ansu is a high-performing revenue manager with a wealth of experience in revenue optimisation, sales and marketing, franchise operations and brand management. She is recognised for her ability to maximise top line revenue and market share growth and is an effective leader as well as a strong team contributor,” said Jan Van Der Putten, vice president operations, Africa and Indian Ocean. Prior to this her career path has included a number of roles with other international hotel chains and travel companies. Ms Du Plessis also has successfully completed Shine Development, a Hilton program that is designed to support identified internal talent in their progression towards senior roles. Following Ms Du Plessis’ promotion, Cindy Valentine has been appointed commercial director in Southern Africa. Ms Valentine most recently served as director of sales for the shared services sales team, managing the key accounts for Hilton across the portfolio. “Cindy has been a key player in the success of our SA hotels in the last

Cindy Valentine.

few years and as Director of Sales has been instrumental in growing our performance. She has successfully completed Shine Development and is well positioned to support our teams in the hotels,” Mr Van Der Putten said. A 21-year hospitality veteran, Ms Valentine began her career with Hilton in March 1998 as a sales executive. She grew within the Hilton sales team to the position of director of sales in 2009, and later in July 2012 she was promoted to cluster director of sales for Southern Africa heading up a team of 14 people.

ADVERTISERS’ INDEX

December 2019 Vol 39 No 12 ADVERTISER

PAGE

WEBSITE

AAXO

aaxo@aaxo.co.za

www.aaxo.co.za

Dragonfly

IBC, 22-23

info@dragonfly.co.za

www.dragonfly.co.za

CTICC

info@cticc.co.za

www.cticc.co.za

Expo Centre

OFC, 6-7, OBC

info@expocentre.co.za

www.expocentre.co.za

EXSA

exsa@exsa.co.za

www.exsa.co.za

MJunxion

yolande@mjunxion.co.za

www.mjunxion.co.za

Guvon

IFC

cro@guvon.co.za

www.guvonhotels.co.za

Plaslope

glenda.aereboe@plaslope.com

www.plaslope.com

Premier Hotels

28-29

sales@premierhotels.co.za

www.premierhotels.co.za

SAACI

info@saaci.org

www.saaci.org

SITE

info@sitesouthernafrica.com

www.sitesouthernafrica.com

The Westin Cape Town

wh.cptwi.groupreservations@marriott.com

www.westincapetown.com

32 Business Events Africa December 2019

www.businesseventsafrica.com

CALENDAR

Conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to editorial@businesseventsafrica.com Tel: +44 (0)20 82712120 www.africa.wtm.com

LOCAL: 2020 31 JANUARY 2020 3rd Annual AAXO ROAR Awards Venue: Gallagher Convention Centre www.facebook.com/ events/1020534915005398/ 24-26 FEB 2020 Meetings Africa Venue: Sandton Convention Centre, Johannesburg Tel: +27 11 895 3000 Email: convention@southafrica.net www.meetingsafrica.co.za 1-3 MARCH 2020 Hostex 2020: Africa’s Food, Drink & Hospitality Trade Expo Venue: Sandton Convention Centre Organiser: Specialised Exhibitions Montgomery Tel: +27 (0)11 835 1565 www.hostex.co.za 2-4 APRIL 2020 ILTM Africa Venue: Moyo, Kirstenbosch National Botanical Garden, Rhodes Dr, Newlands, Tel: +44 (0)20 82712129 Email: iltm.helpline@reedexpo.co.uk www.iltm.com/africa/ 6 APRIL 2020 World Travel Market Africa Venue: Cape Town International Convention Centre

Johannesburg, South Africa Tel: +27 (0)11 835 1565 www.thepromoproductexpo.co.za

6 APRIL 2020 ibtm AFRICA Venue: Cape Town International Convention Centre Tel: +44 (0)20 8271 2180 www.ibtmafrica.com

INTERNATIONAL: 2020

7-8 APRIL 2020 African Tourism Investment Summit (ATIS) Venue: Cape Town International Convention Centre Tel: +27(0)11 549 8300 Email: megan.oberholzer@ reedexpoafrica.co.za https://africa.wtm.com/en/ Sessions/76207/African-TourismInvestment-Summit-Registration 11 MAY 2020 Africa’s Travel Indaba Bonday Venue: Durban ICC, Durban, South Africa Tel: +27 (0)11 476 5104 Email: exhibitor@indaba-southafrica.co.za www.indaba-southafrica.co.za 12-14 MAY 2020 Africa’s Travel Indaba Venue: Durban ICC, Durban, South Africa Tel: +27 (0)11 476 5104 Email: exhibitor@indaba-southafrica.co.za www.indaba-southafrica.co.za 21-22 JULY 2020 The Promo Product Expo Venue: Sandton Convention Centre,

24-27 JANUARY SITE Global Conference Venue: Vancouver, Canada www.siteglobal.com/page/site-globalconference 18-26 MARCH 2020 Eventex Awards and Creative Week Online ceremony Email: hey@eventex.co www.eventex.co 19-22 APRIL 2020 World Travel Market Dubai Venue: Dubai World Trade Centre Tel: +44 (0)20 8271 2158 www. arabiantravelmarket.wtm.com 15-17 SEPTEMBER 2020 IMEX AMERICA Venue: Sands Expo, Las Vegas, USA Tel: +44 1273 227311 www.imexamerica.com 22-24 JANUARY 2020 ACE of M.I.C.E. Exhibition by Turkish Airlines Venue: Istanbul, Turkey Tel: +31 20 342 0232 https://ameistanbul.com

TEL: +27 11 452 1115 FAX: +27 11 452 3609 WEBSITE: www.plaslope.com EMAIL: glenda.aereboe@plaslope.com

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Business Events Africa December 2019 33

Business Events Africa December 2019

Articles inside

The anatomy of good hotel design

Hilton confirms Africa and Indian Ocean team changes

The most important ingredient is respect

VAT benefit for EXSA members

New Premier Splendid Inn Hotel opens in Bloemfontein

"‘You say I dream too big; I say you think too small’"

People do business with people

A journey unplanned

An event in Kigali

54 on Bath for that extra attention to detail

Six exciting new food trends for the event industry in 2020

A 2020 forecast Sustainability trends

Business events industry leaders

South Africa Where great minds meet

Make it your year! 2020