Business Events Africa August 2018 Vol 38 No 8

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Voice of the Business Events Industry in Africa

Vol 38 No 8 August 2018

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CONTENTS

VOL 38 NO 8 AUGUST 2018

22

Special Features 22 REPORT BACK | SAACI CONGRESS 2018

About the cover Appetite Fest at Time Square: A destination for gastronomical adventure

The 2018 SAACI Congress certainly introduced its fair share of firsts. The congress took place at Misty Hills Country Hotel and Spa, Muldersdrift which was well-suited to the congress theme, ‘It takes a village’. This SAACI congress placed a strong emphasis on industry cohesion and the associations focus areas of collaboration, learning and growth.

16 EXHBITION OVERVIEW | EXSA STATE OF THE Food enthusiasts had the opportunity to learn tricks of INDUSTRY 2018 the culinary trade from some of 2017 was a difficult and tumultuous year for many in our industry. It the best local and international chefs was definitely the year of living dangerously, and it saw the survival of at the Appetite Fest at Time Square the fittest and the rise of a number of start-ups. The ‘year that was’ will South Africa in Menlyn Maine. The food always have an effect on the year to come, and the statistics provided and lifestyle festival saw a charismatic by the research by Grant Thornton, are relevant, valuable and provide cast of culinary artistes venturing to Tshwane on 18 and 19 August 2018. the platform for us to keep our finger on the pulse.

16

28

The authority on meetings, exhibitions, special events and incentives management

Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)

HEAD OFFICE PHYSICAL ADDRESS: Suite 1, Fields Shopping Centre, Old Main Road, Kloof 3610 HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa TEL: +27 31 764 6977 FAX: 086 762 1867

Destination feature 18 The KwaZulu-Natal South Coast is emerging in popularity as a business and incentive tourism destination with its diverse teambuilding opportunities in scenic surroundings. It’s ideal for small conferences, meetings and special events, rewarding incentives and eco-active and adventurous team building. Business Events Africa’s Irene Costa and Colleen McCann took a trip to see what this destination has to offer.

Features 30 Local perspective Africa’s hotel sector still buoyant.

5 News Africa Associations Congress launched.

Johannesburg to host the South Africa Brand Summit & Awards.

32 Market news Johannesburg hosts BRICS in Africa.

24 Destination Feature: Namibia A myriad of experiences.

25 Executive Chef Ken Davidson, executive chef of River Place: You are only limited to your imagination.

33 Event Greening forum What does ‘going green’ mean?

EDITOR: Irene Costa gomesi@iafrica.com PRODUCTION & DESIGN EDITOR: Hayley Mendelow hayley@contactpub.co.za

SALES REPRESENTATIVES: Pierre Grobler | +27 (0)82 900 4026 pierre@businesseventsafrica.com Colleen McCann | +27 (0)72 148 1657 colleen@businesseventsafrica.com Ruth Baldwin | +27 (0)72 897 6752 ruth@businesseventsafrica.co.za PUBLICATION DETAILS: Volume 38 No 8 Business Events Africa has 12 issues a year and is published monthly, with the Yearbook in June.

34 AAXO news.

Printed by

35 SITE news.

, a division of Novus Holdings

52 Mahogany Road, Westmead www.paarlmedia.co.za

36 Index of advertisers.

37 Calendar.

38 Directory & associations of interest to the industry.

40 Last word: Is business events Africa’s tourism and job creation panacea?

ANNUAL SUBSCRIPTION RATE: R680 which includes postage, packaging and VAT. Rates for addresses outside South Africa can be obtained on application to the Subscription Department.

publishers of Business Events Africa, is a member of:

Venue news 26 Johannesburg Expo Centre gives back to the community.

28 Birchwood: A one-stopshop for conferencing.

29 Emperors Palace turns 20.

MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za

DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za

4 Editor’s comment: Business events are all about experiences.

9 Personality profile Worldly-wise Kim Roberts strives for perfection.

PUBLISHER: Godfrey King gk@contactpub.co.za

Learning | Growth | collaboration

aaxo

Official media partner

Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence

Official journal of the Exhibition & Event Association of Southern Africa

29 www.businesseventsafrica.com

EDITOR’S COMMENT

E

xperiences are what make our lives interesting. Every month I have my share of experiences.

This month certainly has been inspiring, with my trip to the South Coast, the SAACI congress and Appetite Fest.

The annual SAACI congress offered a number of firsts like the silent sessions where two sessions could run simultaneously in the same room.

Delegates had headphones and could choose which session they wanted to tune into. It worked very well, and I’m sure there are one or two things we could refine going forward.

The SAACI Congress is a reunion of industry colleagues and remains one of my favourite congresses of the year.

I think it is the shared experiences we have at an industry congress that makes our sector just that bit stronger.

This year was no different and being part of the Local Organising Committee certainly gave me a new perspective on what it takes to plan a congress. I certainly have a newfound respect for all organisers.

I was privileged to be invited to Appetite Fest, which ran for the first time at Time Square in Pretoria. Wow! This event really immersed visitors into the culinary world and all its elements. I was blown away by all the culinary facets it highlighted and the sensory experiences it offered.

Talking of highlights: I was a little awestruck by the MasterChef Australia judges who were at Appetite Fest.

It is very strange for me as I’m not one to ogle over celebrities. My kids were just as awestruck, and were fortunate to get a photoraph with the very gracious Matt Preston.

It is so strange that something as simple as meeting a MasterChef Australia judge can make such an imprint on one’s life.

I am positive that my 11 and 8 year old will never forget meeting Matt Preston.

I suppose that’s what the business events industry is all about. It is about the experience, and how it imprints on the congress delegate or exhibition visitor, or the life-changing experience an incentive can have on an incentive delegate.

Credit: Hein Liebetrau

Business events are all about experiences Life is so fast-paced that we crave experiences that leave a mark in our lives. I’m not talking about your social media feed – it’s about being present in the moment and putting away your device and experiencing life.

These experiences can be something like talking to a person who inspires you, or giving back to the community by planting a tree that will grow to be shade for underprivileged kids at a school.

Whatever it is, it is something precious.

The business events sector is about changing lives and creating experiences.

Go out today and experience life!

Irene

Email: gomesi@iafrica.com

NEWS

Africa Associations Congress launched The Association of Association Executives has launched a new event in its associations congress series. The Africa Associations Congress will take place 29 - 31 October 2018 at the CSIR International Convention Centre (CSIR ICC) in Pretoria, South Africa.

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he congress is designed for PanAfrican, Regional and National associations in Africa and also for International associations with members in Africa. The programme, with a theme of ‘Transformation’ will be extensive and designed to help associations develop and work better for their members.

There will be streams for association leaders and strategists and streams for operation executives. The topics will include: • Transformation through organisational purpose, cultural transformation, best practice governance, membership engagement and value.

• Transformational technology.

• Conference transformation through content, marketing, sales and value.

Key speakers for the event will include Angela Cherrington, chief executive officer of the Institute of Directors in Southern Africa and its Professional Bodies Group,

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and Jeffers Miruka, President of the African Society of Association Executives which is also a supporter of the congress.

The Association of Association Executives’ executive director, Damian Hutt, said: “I’m very pleased to be bringing the Associations Congress series to Africa, it is set to be a critical educational event for the association community to transform their organisations and their value to members.

“It was the first conference I ever worked on in 1985 in Kenya, that gave me the events bug and all these years later, after visiting Africa many times since, I am proud to bring this association’s congress that I have developed to the continent.”

Damian Hutt and Mark Cartmell of the Association of Association Executives and the team at CSIR ICC.

Johannesburg to host the South Africa Brand Summit & Awards

F

ollowing a detailed bidding process to choose the host city for the South Africa Brand Summit & Awards, inaugurated in Cape Town in May 2018, the City of Johannesburg and Gauteng Province have been confirmed as the joint winning destination to host the country brand summit in June 2019.

Joburg Tourism will be collaborating with the Brand Summit Convenor to deliver an exceptional event in Johannesburg in June 2019. With some 500 African and international delegates expected to attend, this event will serve to shine the spotlight on Johannesburg as a preferred business events destination.

As the African continent’s most accessible hub and vibrant business location, Johannesburg makes sense as an appropriate destination to inspire, network and brainstorm solutions to global country branding challenges.

When it comes to hosting large, highprofile international events, Johannesburg has an excellent track record.

Business Events Africa August 2018 5

COVER STORY | Time Square

APPETITE FEST AT TIME SQUARE

A destination for

gastronomical adventure Food enthusiasts had the opportunity to learn tricks of the culinary trade from some of the best local and international chefs at the Appetite Fest at Time Square South Africa in Menlyn Maine.

The food and lifestyle festival saw a charismatic cast of culinary artistes venturing to Tshwane on 18 and 19 August 2018.

A

mongst them were Gary Mehigan, George Calombaris and Matt Preston of MasterChef Australia fame, as well as top local chefs Siba, Sarah Graham, Nti; J’ Something, Bertus Basson, Peter Tempelhoff, Chris Papayannes, Eric Bulpitt, Katlego Mlambo and Nathan Jacobs.

Brett Hoppé, general manager at Time Square, said there were several experiential packages that offered fans a rare chance to watch them in action, as well as interact with them. “We really wanted to give our local food enthusiasts the ultimate experience, to meet their favourite chefs and see their culinary magic unfold right before their eyes. We had some fantastic local and international chefs on board for Appetite Fest, and we were bowled over by their keenness to take their participation to these levels.”

Some of the international and local chefs hosted Masterclasses at the inaugural

The Sun Arena, which opened

in November 2017 and is the first venue of its kind in Tshwane, is easily accessible from The Maslow at Time Square. The Sun Arena spans over 6 300 m2 of combined seating and mixed use performance space on two levels.

With capacity to host 8 500 guests at a seated event and 10 000 for a standing concert, the Sun Arena provides an unprecedented platform for staging grand scale events.

Appetite Fest, giving fans an opportunity there was an overwhelming array of ento meet their favourite chefs and watch tertainment and experiences to enjoy. The them in action in the intimate setting of Appetite Fest saw Time Square’s Sun Arena The Maslow Time Square’s pool deck, or and outdoor areas transformed into a at other niche venues in the Time Square playground of inspired food, drinks and complex, depending on whose Masterclass entertainment. they chose to attend.

Frontline vineyards, cheese makers, resMr Hoppé said: “A proud suptaurants, and producers showcased porter of South African talsome of the best culinary offerent, we are thrilled to give ings in the country. In the Sun “It is a coup for food fans a chance to rub Arena, a wide range of exus to have the three shoulders with some of hibitors, craft brewers, arMasterChef Australia the country’s very best judges with us for Appetite tisan producers, premium chefs. Local chefs are drink brands and award Fest, as well as some of ‘lekker bru’.” winning wineries offered a South Africa’s most Food enthusiasts got bounty of the country’s fincelebrated culinary close and personal to est foods and drinks to taste artistes.”

SA’s top chefs in the VIP and purchase.

Suite on Saturday. The packA family-friendly event, age included, amongst others, Appetite Fest invited food and funaccess to the private suite with the chefs, loving South Africans of all ages. Outside, reserved seating in all of the food theatres, there were themed, dedicated zones with and best of all, a meet and greet opportu- entertainment and experiences for the lanity with the local chefs. Guests received dies, guys and kids respectively. For the laan Appetite Fest gift pack, including a chef’s dies, there was craft gin, champagne, pamjacket and cook book, as well as food and per sessions, and sushi. The guys enjoyed drinks. Seats were limited to just 23 people braais, bikes, beer and Brannas draughts to preserve the intimate atmosphere. while watching SA vs Argentina rugby Aside from these experiential packages, on the biggest screen in the southern Brett Hoppé, general manager at Time Square with Dan Nicholl, from The Dan Nicholl Show.

Gary Mehigan, Matt Preston and George Calombaris of MasterChef Australia.

The venue boasts an international award winning digital audio system for spectacular sound and acoustics, as well as a high definition, audio-visual system complete with large format LED screens.

The design and layout of seating on two tiers deliver unobstructed views from all positions.

6 Business Events Africa August 2018

www.businesseventsafrica.com

COVER STORY | Time Square

Time Square,

hemisphere. Children were entertained in the access controlled and secure Kids Own zone, with professional and caring child minders. Activities included jumping castles, jungle gyms, ball pit, face painting, children’s cooking theatre, coordination games and their very own kid’s food court. Magic Company kept the older crowd entertained.

Gourmet food trucks served up a diversity of exciting street food, while comedians,

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DJs and bands entertained visitors in a vibrant, authentically-South African festival style. On the bill to entertain the crowds were Barry Hilton, Bobby Van Jaarsveld, Dan Nicholl, Prime Circle and many more.

Conceptualised by Time Square’s eclectic team of food, beverage and entertainment specialists, Appetite Fest is an exciting platform to explore the tastes, flavours, sights and sounds that makes living in South Africa great.

situated in Menlyn, Pretoria, is Sun International’s flagship property, comprising a state of the art casino, luxury hotel, conference facilities, restaurants and upscale retail outlets.

Boasting an expansive 8 500-seat Arena, Time Square hailed the start of a new era in entertainment. The only venue of its kind in Pretoria, the arena plays host to international and local concerts, exhibitions and lifestyle events.

“Time Square is a destination for a range of cosmopolitan experiences, and food is very much a part of this.

We have partnered with some of the most innovative names in food to deliver tremendously exciting concepts, some of which have not yet been seen in this country. From fine dining and sophisticated to fun and somewhat whacky, we present an eclectic mix to explore,” Mr Hoppé said.

Business Events Africa August 2018 7

COVER STORY | Time Square

The Maslow at Time Square

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he Maslow at Time Square offers an entirely new concept in hospitality. A first for South Africa, this 238-room specialist business hotel, offers multi-level accommodation options, from standard to premium, all under one roof. The 17-storey hotel is packed with state-of-the-art facilities and technology that will delight and satisfy every business executive.

The Foundation Level, offering a full range of amenities that exceed basic accommodation needs, is designed to deliver good quality service, design and physical attributes to meet guest expectations.

The Median Level offers a deluxe experience, with a wider range of facilities and superior design qualities that meet the needs of discerning guests. On the Median Level, guests have access to a well-equipped, gym, pool and a conference centre.

The Zenith Level offers an exceptional range of facilities and premier services that are not only comprehensive, but also highly personalised, prudently crafted to provide the most exclusive experience. At the pinnacle of the high-rise hotel, the Zenith Level features butler service, a fully-stocked mini bar, the Luminary Lounge, the Solis Bar and infinity pool, and conferencing facilities.

The concept for the hotel is inspired by the psychologist Abraham Maslow and his well-known hierarchy of needs. From the outset, the team at the hotel has applied Maslow’s straightforward approach to understanding customers’ needs in its service philosophy, to deliver an absolutely seamless experience from check-in to checkout, and between work and play.

All the senses have been catered for, offering everything from business to leisure

8 Business Events Africa August 2018

facilities, with tempting eateries, a relaxing business lounge and 13 bespoke conference rooms.

Mr Hoppé said: “With the very best facilities and multi-level accommodation options, The Maslow at Time Square has an unprecedented offering that puts it in a league of its own. Every aspect has been intuitively designed to help guests balance work and life.

“Our hotel offers superior guest amenities and services which are non-intrusive and tailor-made for the individual. That’s because we understand that everyone’s needs are different.”

At The Maslow Time Square, every meeting room is innovatively designed to be a game-changer; a place that fosters success. The rooms are conducive to productive workshops, strategic thinking, effective team building and well-deserved relaxation, while offering inspiring locations to do business in the heart of Menlyn Maine.

Boasting spacious facilities, the array of meeting rooms can accommodate events large or small.

Adventuring beyond The Maslow hotel adjoins the vibrant Time Square – a technologically advanced precinct that is home to one of the continent’s biggest casinos, featuring exceptional culinary firsts, and South Africa’s largest purpose built arena, the Sun Arena.

Time Square boasts 18 bars and restaurants by an eclectic ensemble of South African and international personalities.

Each is individual in concept and character to deliver a distinctive experience. There are three unique establishments on the upper level: Forti Grill & Bar by Fortunato

Mazzone (the charismatic South African chef, radio personality and owner of the multiple award winning Ristorante Ritrovo); Something’s Cooking by J’Something by Joao da Fonseca (the lead singer of Mi Casa and well known culinary artiste - aka J’Something) and Guy Fieri’s Kitchen and Bar South Africa by Guy Fieri (American celebrity chef, restaurateur and TV host of Guy’s Big Bite and Diners, Drive-Ins and Dives). On the rooftop of Time Square is Altitude, a champagne garden and supper club offering panoramic views of Menlyn and beyond.

Time Square’s upmarket Globe Bar offers a premium, intimate experience for the most discerning guests and is home to a bespoke collection of LOUIS XIII Cognac keeps, designed exclusively for the venue.

“There is quite simply, nothing else quite like it,” Mr Hoppé concluded.

www.suninternational.com/time-square www.businesseventsafrica.com

PERSONALITY PROFILE

Worldly-wise Kim Roberts

strives for perfection Practical Kim Roberts, 42, operations director, the forum, strives for perfection through hard work.

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he was born for this industry and is humble enough to learn from her mistakes. “There is so much opportunity in the business events space. South Africa is an exciting destination for foreigners and international business events. Our corporate market is a little slow currently but as always is strong into the end of the year. With tourism focus on international business I see a bright future as long as all businesses deliver on the promise of outstanding customer experiences for those visiting. On the corporate market, the importance of the relationships and trust certainly aids in a stable future.”

In regards to the forum, she said: “With four iconic venues within the forum group and an array of value-add services, we aim to continue to deliver extraordinary experiences.

“The forum company has become an iconic brand and is known for its innovative style, fine food, service excellence, superior event planning and execution. The forum company’s architecturally distinct and heritage-rich venues in South Africa – the campus, turbine hall, white light and Embassy Hill – are host to an array of corporate meetings, small and large conferences and gatherings, large events, weddings, teambuilding, cultural fairs and pop-up type events,” she added.

Where did you grow up?

I grew up in KwaZulu-Natal, most of it in a farming environment, which I loved!

Where did you start your career? I have always been passionate about events, and started waitressing at Kings Park when I was 16. I studied and received a culinary diploma, and after many years in restaurants and hotels I have settled in the business events space.

How long have you been in the sector? I was born for this industry and have enjoyed working in the various facets since I completed my studies as a chef. Having gained experience internationally in hotels and catering companies, then returning www.businesseventsafrica.com

to South Africa to continue working in the hospitality space in restaurants and hotels.

The move to the forum and the corporate conference and events space in 2007 was an exciting chapter that I have really fallen in love with. Dynamic people from clients, event organisers and the forum’s team create exciting platforms for engagement each day that keeps you getting up and going for more.

What has been the biggest change you’ve seen in this sector? The growing competition, which is healthy and keeps us striving to do our best by listening to what clients want, and acting on their feedback.

Were you always involved in this sector? I was always involved in leisure tourism and hospitality, but have moved to the business events space.

Are you married?

Yes, for 16 years.

I met my husband Anthony while we were working in a restaurant together.

What role does your family play in your life? I have a very understanding family, so when we are all together there is focus on discussion, a shared meal or doing something together without distraction. We focus on finding quality time and making the most of it.

What has been your biggest challenge in this sector? Skills are still a challenge; finding good people with the knowledge base to build on. I am hopeful that as the industry focuses on professionalisation, together with a focus from the Department of Tourism, that this becomes less of a challenge.

What is your pet hate? Going to a restaurant and they don’t tell you what is out of stock on the menu. It’s usually what I’m hoping to eat, and then I am disappointed.

What type of holiday would you avoid at all costs? A working holiday. It is critical that we take opportunities to disconnect.

What is your favourite city?

Edinburgh because of the stories, tradition, beauty and the old vs the new!

How do you relax? Just sitting, doing nothing for a while, often in the garden. I also enjoy going to the gym in the morning to swim up and down – it really does clear your head.

What would you change in your life if you could when looking Who is your role model? Richard back? Not a thing. Each experience I have Branson for sure! He’s passionate about his had has moulded me into who I am as a person, and also my knowledge base which I am now able to share with the people I work with. I think if you change one thing, it will change your direction, while that route may also be fabulous, I am very happy with the journey I’ve taken thus far.

people, is always trying to improve, is open to collaboration and finds the right people to execute an idea.

What is your favourite sport?

and in each department of a business, don’t go a day without having tried to improve yourself in some way.

Everyone who knows me, knows that I love swimming. I’m a huge fan of Sarah Sjostrom, a Swedish swimming Olympian.

What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps? Work everywhere

What is your dream for the fuWhat is your secret to success? ture? To find better balance. I know what Hard work. Acknowledging and learn from your mistakes. Take on board what experts say, and make it work for you.

I need to do in order to achieve it, but as much as we know the answer, actions are not always easy to follow.

Business Events Africa August 2018 9

REPORT BACK | SAACI Congress 2018

It takes a village SAACI CONGRESS 2018 The 2018 SAACI Congress certainly introduced its fair share of firsts.

The congress took place at Misty Hills Country Hotel and Spa, Muldersdrift which was well-suited to the congress theme, ‘It takes a village’. By Irene Costa

T

his SAACI congress placed a strong emphasis on industry cohesion and the association’s focus areas of collaboration, learning and growth.

I have been attending the congress for the last 14 years, but this was the first time I was involved from a local organising committee perspective. All I can say is: I take off my hat to conference organisers. It is always easier when you sit on the other side of the table. For me, the SAACI congress always delivers on networking and good take home content. Putting together a programme that delivers on everyone’s hit list is not easy, but SAACI managed to accomplish this feat.

As always, I had my share of highlights Tourism Minister Derek Hanekom was the keynote speaker and, as always, his passion for our sector is inspiring. He said: “South Africa’s business events sector has grown extensively compared to three years ago.

The sector contributed R115 billion to the economy in 2017, while the contribution of the overall travel and tourism sector amounted to more than R412 billion.

Pulchérie Djeni, Services Plus International from the Ivory Coast, making her own smoothie by cycling.

“What is more, 84 bids have already been secured between 2018 and 2022, translating to an economic impact of R3.1 billion, more than 93 000 delegates and 404 combined conference days.”

Mr Hanekom congratulated SAACI on continuing to play a significant role in unifying the business events industry, and being a conduit for growth.

For the first time, the congress incorporated a sustainability plan, which limited the environmental impact of the event. One of activities that delegates enjoyed was the pedal power smoothie challenge (aka good clean energy), courtesy of BlendaVenda.

Let’s not forget Barmotion, who, as always, pulled out all the stops with its beverages. The cappuccinos remain a hit with me, although I also enjoyed their iced coffees, which gave a fresh perspective. Another favourite for me was the bubbly on tap.

Misty Hills have several policies already in place such as recycling stations around the venue, sustainable menu options and carbon offset programmes which are included in their conference packages.

For the first time, the congress introduced ‘silent’ sessions, whereby delegates got to choose via headphones which session they wanted to listen to while in the same room.

There were two sessions on at the same time. It was really intriguing to me and no, I didn’t jump channels!

I loved the fact that there were two colours on the headphones so you could see who was listening to which speaker. I thought this worked very well, and it meant delegates didn’t need to leave for breakaways.

Another highlight was Colin Brown, author of ‘How to Build a Happy Sandpit’, who explored workplaces and cultures. He touched on five things. They are: willingness to trust; the taste for adult thinking (people are willing to talk if they know they are being listened to); reduced emphasis on hierarchy; respect is a two way street and an obsession with values (get obsessive about hiring for human fit, not just skills).

South Africa National Convention Bureau’s Amanda Kotze-Nhlapo’s discussion on Beyond Stats and what the real value of our sector is and looking at what legacies it leaves was another highlight. She also touched on coopetition and how important it is for our sector to work together. This linked well to Kwayke Donkor, from Africa Tourism Partners, who looked at the business events reach across various platforms.

There was also an entrepreneurship panel discussion that looked at the difference between an entrepreneur and business owner.

The programme also looked at hybrid events and the digital world, technology in our sector, new laws and regulations like the POPI and PAIA and a look at millennials coming into our workforce. Other

Delegates enjoying the ‘silent’ session by using headphones to listen to the speaker they wanted to hear. There were two sessions on at the same time in the same conference room.

Panel discussion on Beyond Stats, from left: Amanda Kotze-Nhlapo, South Africa National Convention Bureau; Nonnie Kubeka, Gauteng Convention Bureau and Corné Koch, Cape Town & Western Cape Convention Bureau.

10 Business Events Africa August 2018

www.businesseventsafrica.com

REPORT BACK | SAACI Congress 2018

discussions looked at tough economic climate For the first time, the sustainability, and there remains a challenge and congress incorporated was an interesting dethanked SAACI membate on event qualifibers for renewing their a sustainability plan, cations vs certification, membership.

SAACI which limited the with a video conference currently has some 620 environmental impact of call to Karen Kotowski members with more the event. from Events Industry than 1 300 named Council in the USA. representatives.

For me, the ultimate speaker of the entire He said SAACI is acutely aware of the congress was motivational speaker Lumka huge challenge to bring more young peoMsibi. She had us all in awe. She is an in- ple into the business events industry and novative, dynamic young woman who is a that this will be a huge focus over the qualified rocket scientist at the age of 24. next twelve months. “This is the only way More than anything, she believes in giving in which sustained industry growth will back to the community by inspiring the take place. youth to reach for their dreams as she has “Meanwhile we remain committed done. Her next frontier? To become an as- to strengthening the business environtronaut, with her sights clear on the inter- ment for our members, in which they national space station. can operate successfully and grow their One of the gala dinner highlights was own businesses.” definitely Prime Circle. Having a top group SAACI’s audited financial statements were perform during the SAACI gala dinner was approved at its Annual General Meeting another first. held during the congress.

Mr Smith said although recent years had SAACI AGM been challenging, the SAACI board had Wayne Smith, chairperson of SAACI said budgeted for a profit in the 2018/9 finandespite the positive industry outlook, the cial year.

During the congress, Barmotion served

600 coffees 120 bubblies on tap 120 G&Ts on tap 85 cold brews

0861 WE ROCK (93 7625) info@barmotion.co.za www.barmotion.co.za

REPORT BACK | SAACI Congress 2018

Welcome event

Lorin Bowen, Lorin Bowen Business Events and Deirdre Caine Van Staden, Sandton Convention Centre.

Estelle Lötter, Ripcord Promotions; Rodney Weinrich, Recreation Africa and Zoe van Niekerk, Scan Display.

Rudi Van Der Vyver, SAACI chief executive officer, Lorin Bowen, Lorin Bowen Business Events and Wayne Smith, SAACI chairperson.

Nick Papadopoulos, Eat Greek Caterers; Melanie Sillince, CEPA board member and Amanda Margison, On Show Solutions.

Merryl Fairfoot and Bongiwe Nzeku, South Africa National Convention Bureau.

SAACI congress delegates were invited to learn to square dance at the welcome event.

Vernon Govender INHOUSE Venue Technical Management; Rudi Van Der Vyver, SAACI chief executive officer and Sadie Isaacs, Nelson Mandela Bay Tourism.

Nico Vilakazi, South Africa National Convention Bureau; Lerisha Mudaliar, Cape Town & Western Cape Convention Bureau; Thekiso Rakolojane, South African Tourism and Bongiwe Nzeku, South Africa National Convention Bureau.

My Neighbour’s Wife: the entertainment at the welcome event.

SAACI patron member event

SAACI patron members were invited to an afternoon of painting, snacks and wine.

This fitted in well with one of SAACI’s focus areas – collaboration.

12 Business Events Africa August 2018

The final product of the patron’s painting effort with the patron members.

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REPORT BACK | SAACI Congress 2018

Seen at the conference

Greg McManus, chairperson of the Event Greening Forum and Tony Rubin, Premier Hotel Midrand.

Colin Browne, Happy Sandpit.

PulchĂŠrie Djeni, Services Plus International from the Ivory Coast and Wayne Smith, SAACI chairperson.

Minister Kganyago, ATKV Resorts and Leigh-Anne Luus, Peermont.

Nico Vilakazi and Mdu Biyela, South Africa National Convention Bureau.

Neil Nagooroo, SA Tourism and Lindiwe Rakharebe, Durban ICC.

Leon Bosch and Brendan Vogt, Guvon Hotels and Rodney Weinrich, Recreation Africa.

Merryl Fairfoot and Amanda Kotze-Nhlapo, South Africa National Convention Bureau, Denise Kemp, Eastern Sun Events and Jacques Fouche, Gearhouse SA.

Amanda Margison, On Show Solutions; Adriaan Liebetrau, Roodevalley Faircity Hotel and Jacqui Reynolds, On Show Solutions.

Wayne Smith, SAACI chairperson, opening the congress.

Minister of Tourism, Derek Hanekom.

Mbali Mahlangu from the RISE project.

Tracy Malebane and Refilwe Mokgaotsi, Johannesburg Expo Centre.

Gavin Burgess and Brad Montgomery, Ultimate Data.

Zandri Swartz, Century City Conference Centre and Angela Lorimer, Spier.

www.businesseventsafrica.com

Business Events Africa August 2018 13

REPORT BACK | SAACI Congress 2018

Kamala Douglas, Brand Co; Charles Drewe, Indaba Hotel; Talitha Spykerman, Pace Digital; Rodney Weinrich, Recreation Africa and Lisa-Jade Merven, GingerBiscuit.

Moledi Mantambo, Letlhogonolo Mooki, Boichoko Seane, all from North West Tourism Board and Felicia Mokoena, SAB World of Beer.

Adele Eloff and Adele Maritz, Cape Town International Convention Centre.

Elvis Motubatsi and Rendani Khorommbi, Joburg Convention Bureau and Septi Bukula, Osibi Management.

Lerisha Mudaliar and Corné Koch, Cape Town & Western Cape Convention Bureau and Angela Lorimer, Spier.

Estelle Lötter, Ripcord Promotions; Angela Lorimer, Spier and Irene Costa, Business Events Africa.

Back, from left: Tracey Delport, SAACI Western Cape chairperson; Rudi Van Der Vyver, SAACI chief executive officer and Wayne Smith, SAACI chairperson. Front from left: Lindiwe Rakharebe, Durban ICC; Phindile Makwakwa, Tourism KwaZuluNatal and Sonto Mayise, Durban KwaZuluNatal Convention Bureau.

Michelle Prinsloo, Omni Hospitality.

MC – David Batzofen.

Motivational speaker Lumka Msibi

Kwakye Donkor, Africa Tourism Partners.

William Price & Mqondisi Gumede, #HACKTOURISM.

Michelle Bingham and Deirdre Caine Van Staden, Sandton Convention Centre.

Melanie Pretorius, CSIR ICC; Letticia Ndhlala, SAACI; Corné Engelbrecht, Savetcon Event Management; Errol Ninow, Gintan Luthuli Associates and Leon Pheiffer, EPH.

Shama Rawjee, African Pride Arabella Hotel & Spa; from Sun International: Tracy Pretorius, Sheridan Hughes and Belinda Gardner.

Vuyo Sowazi, Gauteng Convention Bureau and Carin Jordaan, Tsogo Sun.

Andrew Stewart, Periexpo and Doug Rix, EXSA chairperson.

14 Business Events Africa August 2018

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REPORT BACK | SAACI Congress 2018

Gala dinner

Moledi Mantambo, North West Tourism Board and Brian Dube, Beach & Bush.

Zodwa Msimang, Ikhono Communications and Sonto Ndlovu, Limpopo Tourism.

Lorin Bowen Business Events; Deirdre Caine Van Staden and Michelle Bingham, Sandton Convention Centre.

SAACI Awards The 2018 SAACI awards were made at the congress, with Margi Biggs of Specialized Tours and Events in Cape Town receiving the Fellowship Award and Moses Gontai of Namanje Events Solutions in Soweto named Young Achiever of the Year. The Members Choice award in the venue category went to Century City Conference Centre and Hotel and the winner in the supplier category was EPH Productions in Tshwane. The Western Cape was awarded as the 2018 SAACI branch of the year. Wayne Smith, SAACI chairperson and Rudi van der

Malcolm King, Contact Publications and Paul Martin, EventsAIR.

Vyver, chief executive officer of SAACI presented the awards.

Century City Conference Centre won the Members Choice award in the venue category – Zandri Swartz received the award.

The Members Choice award in the supplier category was EPH Productions in Tshwane.

Leon Pheiffer from EPH received the award.

Wayne Smith, SAACI chairperson; Ruth Baldwin, Business Events Africa and Rudi Van Der Vyver, SAACI chief executive officer.

Moses Gontai of Namanje Events Solutions in Soweto named Young Achiever of the Year.

Margi Biggs of Specialized Tours and Events in Cape Town received the Fellowship Award.

From the SAACI office, Agnes Ntombela, Letticia Ndhlala and Prisca Lete.

The Western Cape was awarded as the 2018 SAACI branch of the year.

Prime Circle performed at the SAACI Gala Dinner.

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Sisa Ntshona, chief executive officer of SA Tourism and Blacky Komani, chairman of Tourism Business Council of South Africa.

Business Events Africa August 2018 15

EXHBITION OVERVIEW | EXSA state of the industry 2018

Exhibition industry In a state of flux and unpredictability

By Gill Gibbs, EXSA vice chairperson

I

n 2017, the exhibition industry’s value was highlighted following the results of the research by Grant Thornton conducted in 2015 and 2016 amongst organisers, exhibitors and visitors, which provided us with impactful and concrete statistics: • The exhibition industry contributes R66.5 billion to South Africa’s GDP, contributing R3 billion to national taxes and 135 100 sustainable jobs.

• 2015 yielded five million visitors to exhibitions and tourists accounted for 1 million of these.

• The industry contributed R23 billion to the tourism sector and sustained 47 000 jobs.

• The direct impact to the tourism sector is R7.6 billion.

• The total visitor spend for consumer exhibitions is R1 160 214, with the average spend R886 for the day visitor, and R1 483 for the non-local day visitor.

• Trade exhibitions generated a total spend of R4 950 086, with the day visitor spending an average of R1 972 and the nonlocal day visitor, R1 505.

And interestingly, the Ebola outbreak and the economic changes in those particular years, had a direct impact on these figures.

• The total number of exhibitions in South Africa increased from 120 in 2006 to that of 180 in 2015 and the number of exhibitors increased.

• The number of visitors however, declined due to the trend at the time where smaller exhibitions resulted in reduced visitor numbers.

• Economic changes and other challenges resulted in a variance of statistics from exhibition to exhibition, which was dependent on the industry pertaining to said exhibitions – for instance, mining exhibitions would have seen a decrease in exhibitors and visitors due to the slump.

The year that was 2017 was a difficult and tumultuous year for many in our industry. It was definitely the year of living dangerously, and it saw the survival of the fittest and the rise of a number of start-ups. The ‘year that was’ will always have an effect on the year to come, and the statistics provided by the research by Grant Thornton, are relevant, valuable and provide the platform for us to keep our finger on the pulse.

The year that is Here we sit, just over four months shy of the end of 2018 already. Is it a pretty accurate assessment to say that 2018 to date has been a year of abundance for some in the sector especially when comparing it to 2017? Some would even call 2018 ‘the year of plenty’.

As far as the economy is concerned, many of us are still cautiously optimistic. Costs remain at an all-time high, the ever-increasing standard of living is tipping the scales.

There is no shortage of exhibitions and the stalwarts of the industry are called upon to box smart, steel ourselves and ride the wave of ‘abundance’ that the coming months are to yield, a period that is often referred to as ‘the perfect storm’. Is this sustainable?

EXHBITION OVERVIEW | EXSA state of the industry 2018

EXSA member insights

businesses at the moment, but the opportunities The exhibition industry PATRICK CRONNING, commercial director of are there for businesses willing to take risks, incontributes R66.5 billion ExpoGuys said: ‘’2018 has shown steady businovate and integrate. ness growth. ExpoGuys is optimistic about “In my experience, there is an incredibly fine line to South Africa’s GDP, growth, but also cautious of the general marbetween over capitalising and under capitalising. contributing R3 billion ket conditions, as we believe margins are tighter We have a growth strategy in place but it is a susto national taxes and and clients are spending a lot more sparingly. tainable one – we found that rapidly expanding 135 100 sustainable jobs We have not overextended ourselves for this peand contracting can be counter-productive to our riod. Generally, this is a busy time in our induslong-term aspirations,” Mr Dembovsky added. try. However, in this 2018 ‘perfect storm’, we have strived to mainANDREW GIBBS, managing director of ConCept G Exhibitions & tain our normal high levels of workflow without extraordinary goals. Events said: ‘’2018 is not a year of abundance – costs are high and Delivery to our regular clientele is of the utmost importance to us.’’ ever-increasing. Client budgets are reduced and the direct costs LIAM BEATTIE, managing director of Hott3d shares a similar to execute projects have increased astronomically. Our group of viewpoint. “2018 started slowly in the first few months, but then companies remains cautiously optimistic – this year will yield many rocketed from May onwards with no slowdown in sight other exhibitions and events with large stands and pavilions, whereas than December/January at year end. We are cautiously optimis- 2019 will be a ‘down’ year again. In our industry, the even years are tic, though prepared to make structural changes in the event of a good, the odd years are the ‘down’ years, and we have to compendownturn. We do not actively target the traditional two big shows sate and prepare accordingly, based on the rotation of exhibitions. at this time, AAD and Electra Mining, though we do have clients We started gearing up six months ago for the August to October on those shows. All staff have had time off leading up to the end rush, by increasing our teams on a temporary contract basis and of July, to prepare for the busy few months ahead. We know our investing in new tooling. As an organisation, this has to be handled limits and don’t try and take on too much.’’ smartly otherwise it is not sustainable.’’

CARA NORTMAN, managing director of SSQ, said: ‘’Our goals The exhibition and event industry is highly competitive and it is for this year were to ‘upskill and upgrade’. To date, 2018 has been fluid. So what happens in a high saturation period where many large a year of unanticipated success. Having expanded our services of- exhibitions and events overlap and our industry skill set, experienced fering we expected to grow our client base and projects pipeline professional manufacturers and contractors, service companies and slowly, instead we have hit the ground running with a number of hired elements are in short supply due to the sheer demand? extremely exciting projects and incredible clients. We have broadIn this respect, the key challenges in our industry includes timing – ened our expertise, we are moving into new offices and we are from planning to preparation, manufacturing, content development gearing up for another game changing project. In all, 2018 has and securing the skill set and product of the relevant supply chain. definitely been an abundant year for SSQ. “The industry is in a state of flux and unpredictability. We have always tried to remain highly optimistic and taking this year into account, our optimism has been validated. That being said we believe it’s important to plan for the future, to be realistic and to have a plan B and C in place. We started working on August and September projects in 2017 already and stopped taking on projects once we had reached our capacity for the month. Internally we are prepared, we hope all suppliers have taken the same approach as we rely on each other to deliver a seamless project and experience for the end client.’’

JUSTIN HAWES, managing director of Scan Display Solutions, is not in complete agreement. “It has been a very tough year in the industry. We’ve worked hard to introduce products that provide cost-effective solutions that our customers are looking for in this tough economy. We are cautiously optimistic. The exhibition medium is strong and growing globally, and while we are currently experiencing economic pressures in South Africa, I do believe we will follow the global trend of growth in the long run. We have recently increased our capacity in Cape Town, and have expanded our Johannesburg premises,” he said.

ADAM DEMBOVSKY, chief executive officer of Innovation Factory, said that abundance is a relative term. He confirmed that Innovation Factory has met the majority of its fiscal and strategic milestones for 2018. He added: “We’ve had to work hard at this by refining our offering and being very selective about where we have positioned our brand and price point.

“The Ramaphosa euphoria of February has certainly waned, it’s a tough economy for any manufacturer but all in all, it has been a good year for Innovation Factory thus far. Warren Buffet’s famous quote, ‘be fearful when others are greedy and greedy when others are fearful’, comes to mind. The economy is hard on mid-sized www.businesseventsafrica.com

Business Events Africa August 2018 17

DESTINATION FEATURE | KwaZulu-Natal South Coast

The South Coast

A DESTINATION LIKE NO OTHER The South Coast is without a doubt a destination of intrigue, beauty and is filled with infinite experiences. When you arrive on the KwaZulu-Natal South Coast, you automatically feel like you are on holiday. The stresses of everyday life seem to just disappear. By Irene Costa

I

suppose the sea and the tropical vegetation plays a huge part in this feeling.

The KwaZulu-Natal South Coast region has always been known as a leisure destination. I have been visiting the area for the last five years as part of our family’s annual holiday.

When my colleague Colleen McCann first suggested we look at the area from a business events destination point of view, I was certainly intrigued. So we set out to discover what the South Coast has to offer from a business events perspective.

‘Wow’, is all I can say. On our four-day trip down the South Coast, we certainly dispelled many perceptions I personally had about the region.

international products at this store. The amount of Fantas and Pringles available – who knew?

Still very unassuming, you go through the next area which is known for its pancakes and you think okay, this is okay. Then you walk through a farmyard area which also has butterflies and you still think, okay but what is everyone raving about and then there it is: a team-building paradise set in a banana plantation. It has zip lines, paintball, archery, shooting, obstacle courses galore, Segways and the most amazing pancakes and food, glorious Portuguese food. The question is: what doesn’t it have? I must say this was for

Known as the Paradise of the Zulu Kingdom, the KwaZulu-Natal South Coast boasts green and lush coastal and hinterland vegetation due to its subtropical climate. The sunny weather and warm Indian Ocean adds to the South Coast’s emerging popularity as a business and incentive tourism destination with its diverse team-building opportunities in scenic surroundings.

It’s ideal for small conferences, meetings and special events, rewarding incentives and eco-active and adventurous team building.

What did we discover?

A range of rustic to really upmarket hotels and lodges, and the constant was the warm reception we received from all the places we visited.

Mac Banana is a must-visit for anyone, including delegates on congress in the region.

When you arrive you think okay this is a farm shop – what is so amazing about this?

Then you take a walk through the farm shop and are gobsmacked by the local and 18 Business Events Africa August 2018

The Estuary Hotel and Spa offers lagoon, waterfront, and sea-facing rooms.

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BUSINESS

a destination for

CONFERENCES INCENTIVES & EVENTS It’s for change makers, thought leaders, trailblazers, team building, networking, think tanks, brainstorming, motivating, inspiring, creative ideas, and change...

Fly direct in only 90 minutes from O.R. Tambo to Margate

BLUE FLAG

DESTINATION FEATURE | KwaZulu-Natal South Coast

The Gorge offers spectacular views.

South Africa’s South Coast, known as the Paradise of the Zulu Kingdom, is blessed with 39 bathing beaches on a 112 km coastline from Scottburgh to Port Edward, the warm Indian Ocean, and a subtropical climate that allows the sunny region to claim “Your 365 destination”.

me the most surprising stop, and the one that really kept amazing me. There is so much on offer, but you have to see it for yourself.

Our tour guide, Wesley, from Mac Banana, must be commended as his passion for this place was passed on to us. We have become their number one supporter, and I haven’t stopped telling people about this magical place.

Every place we visited offered something unique Pumula Beach Hotel is surrounded by indigenous coastal vegetation and offers spectacular, all-encompassing views of the warm Indian Ocean. It effortlessly combines work and play, with direct access to a secure Blue Flag beach, accommodation options to suit all needs, superb leisure and conference facilities, world-class cuisine, the highest levels of personal service, and countless local activities, which combined make this one of the best places to book an event.

Having visited this resort over the years I can definitely vouch for its home away from home feel and top-class service. It is ideal for conferencing, team building and any corporate event.

The views! The facilities! The activities!

Umthunzi Hotel and Conference’s breathtaking panoramic ocean views are the first

The Gorge offers cuisine that is mainly modern contemporary with a country twist.

Wake boarding is one of the many water activities offered at Umtamvuna River Lodge.

thing that stand out. It is definitely the venue with the best views on the South Coast.

This upmarket hotel is one of the leading conference venues on the South Coast, for good reason. Umthunzi offers four different function rooms, from an intimate 12-seater boardroom to a large 100-seater venue, and each can be set up to the client’s needs.

All come standard with free Wi-Fi, different equipment per room and the option to have breakaway rooms depending on availability.

We were treated to a delicious lunch at the 30˚ South Restaurant and Terrace Deck where the views were just breathtaking.

This area can be used to host a gala dinner, presentation, award ceremony and a variety of functions as part of a conference.

Umthunzi works closely with a number of suppliers to make sure that delegates get the best experiences out of their conference. They currently have a number of packages available for delegates such as golfing, deep sea fishing and other teambuilding experiences through their partnership with Beach & Bush Teambuilding.

The view over Umthunzi Hotel and Conference’s pool at night.

20 Business Events Africa August 2018

An old-time favourite location on the South Coast …

People often reminisce of their visits to San Lameer from a leisure perspective. This tropical paradise was the first developed golf estate in South Africa. It has direct access to two Blue Flag beaches. Conferencing isn’t its primary focus, but it does have conference facilities at the hotel. The facilities on the estate make for great team-building events and corporate getaways.

Umtamvuna River Lodge is a rustic lodge with breathtaking views of the Umtamvuna Gorge. It is a great place for team building, with countless adventure activities on the water. This family-run lodge is intimate, with warm and friendly staff. They definitely go the extra mile to make you feel at home.

The accommodation is limited, but very spacious and comfortable. They are able to accommodate conference day delegates and will customise the conference packages to suit a groups’ needs. It feels a little remote, but that adds to the charm. It is incredibly peaceful.

Wild Coast Sun is another old-time favourite, but with more of a gaming feel.

It is a Sun International resort, and you www.businesseventsafrica.com

DESTINATION FEATURE | KwaZulu-Natal South Coast

Experience the ultimate rush on the Wild Gorge Swing in Oribi Gorge.

Direct daily flights from Johannesburg’s O.R. Tambo International Airport to Margate on CemAir make the destination instantly accessible. From Margate Airport, shuttles and car hire are available and hotel transfers can be pre-arranged. The same is available, should you wish to arrange flights to King Shaka International Airport in Durban. By road, the destination is approximately seven hours from Johannesburg. From Cape Town, fly into Durban, or if weekly departures suit, CemAir flies to Margate via Plettenberg Bay.

The South Coast has so much to offer, and is a business events destination like no other in South Africa definitely get the familiarity of being at Sun City. It has conference facilities and is equipped to deal with bigger groups.

The Estuary Hotel and Spa has old-world charm and is in the most beautiful setting, reaching from Silver Beach to the estuary with amazing views of the ocean.

Accompanied by rolling lawns, the Cape Dutch-style property takes your breath away. I was quite taken by the beautiful trees that clearly had many tales to tell. It is a beautiful spot to conference and the facilities were so welcoming.

St Michaels Sands Hotel is a well-known landmark for anyone who has travelled the South Coast. It has beautiful sea views and great facilities for conferences and outdoor events. Standing on one of the top levels taking photos of the sea views, I felt for a moment I was in California with the palm trees in my line of sight. This hotel remains one of KwaZulu-Natal’s favourite seaside breaks and is growing much traction as the place to have your next cocktail event with its Malibu setting.

The common thread on all these properties was their seaside location and honestly, I didn’t think of the South Coast as anything else until we were introduced to Ingeli Forest Lodge.

A visit to Ingeli Forest Lodge involves quite a drive inland, but is worth every moment.

This lodge is nestled below the Ingeli mountain range near Kokstad. It is intimate and away from the hustle and bustle of city life.

Surrounded by breath-taking indigenous forests, this is the perfect place for delegates to conference, then chill and unwind at their own pace.

The zip line at at Lake Eland Game Reserve soars across the magnificent Oribi Gorge.

Just when we thought we had seen it all, we were introduced to the game reserves Lake Eland Game Reserve is perfect for team building, with a number of activities to choose from. Guests can self-game drive, viewing the abundant wildlife and flora from the comfort of their car. In addition, guests can walk across the 80 m suspension bridge, or experience the fabulous zip line tour. Horse rides, walking and single track mountain bike trails, paint ball, fishing, picnic sites and a 4×4 track are also available.

The Gorge Private Game Reserve and Spa was the most upmarket property we visited, with the most spectacular views of the Oribi Gorge throughout the property. The lodge

22 Business Events Africa August 2018

A wide variety of venues are available at Wild Coast Sun for conferences and banqueting.

Ingeli Forest Lodge is a great venue for any type of function.

offers ultra-luxurious accommodation, a conference/meeting room and a wine cellar ideal for private functions.

Oribi Gorge Hotel, featuring the Wild 5 Adventures, offers the unique combination of comfortable country three-star accommodation and heart-pounding adventure right on the property.

Activities offered on site include the world’s highest gorge swing (33 storeys), abseiling, and a wild slide across the gorge at 160 m above the gorge floor, a suspension bridge walk, white water rafting, and more.

My colleague Colleen McCann, who did the gorge swing, had this to say about the experience: “I have always wanted to try something like the gorge swing, but I was always too apprehensive. When Noel said the youngest person to have done the gorge swing was only four years old and the eldest 85 years old, I knew I had to do it!

“When I was standing waiting to step off the ledge, I told Eric, who had prepped me for the swing, that I had decided against doing it. He just said ‘3, 2, 1,‘ and nudged me off the ledge. What an amazing experience! That feeling of achievement stayed with me for days.

“If you’re ever down the South Coast close to Oribi Gorge, please do yourself a favour and pay Wild 5 Adventures a visit and do the gorge swing. You will not regret it! www.businesseventsafrica.com

JUST ANOTHER DAY AT THE OFFICE.

The suspension bridge at Lake Eland Game Reserve provides an exhilarating experience with breathtaking views.

“My sport is road running and we have a saying ‘if you don’t run the race, you’re not entitled to wear the T-shirt’. Well, I am very proud to wear my T-shirt I purchased from the curio shop to celebrate my gorge swing achievement!”

Other activities on the gorge include wakeboarding, wake-skating, speed boat and tube rides, river cruises, jet ski courses, river rafting, paintball and abseiling.

Our last stop was the distinguished Selborne Golf Estate, Hotel and Spa. It is a sophisticated haven of relaxation, nestled in the heart of the lush and tranquil South Coast. The beautifully restored venue offers a championship golf course, fine dining, world-class spa, conferencing and premium accommodation.

The staff were so welcoming and went out of their way to make us feel at home. Our dinner was probably one of the best we had during our stay – we had the most delicious lamb shank with a well-paired red wine.

The property exudes tradition and luxury, yet has a warmth about it. The facilities are impeccable and any group who conferences at this venue will feel welcomed and relaxed at the same time. The gardens are magnificent and play a part in making this venue exceptionally tranquil.

Over the four days we uncovered hotels and conference venues we had never heard about, and team-building activities that really are awe-inspiring. The South Coast has so much more to offer and is, without a doubt, a business events destination like no other in South Africa.

FEEL THE REFRESHING OCEAN BREEZE. BE INVIGORATED BY THE WONDROUS NATURAL BEAUTY. Feel the refreshing ocean breeze and be invigorated by nature. Make business a pleasure in your fully equipped, beach-side office.

Talking business can be a pleasure Selborne Golf Estate, Hotel and Spa offers a wide array of conferencing and banqueting options.

www.pumulabeachhotel.com conference@pumulabeachhotel.co.za +27 (0)39 684 6717

DESTINATION FEATURE | Namibia

SWAKOPMUND COLLECTION

A myriad of experiences The aha Swakopmund Collection consists of three unique, four-star hotels: aha Atlantic Villa Boutique Guest House, aha Swakopmund Plaza Hotel and aha Beach Hotel Swakopmund, all situated in prime locations in Swakopmund, Namibia. These establishments are perfectly suited for business and leisure stays.

T

he Swakopmund Collection offers a total of 147 rooms with 320 beds in 12 room categories. Swakopmund is an experience like no other with its historical buildings, bustling tourists, nature based adventures and city pleasures, there’s something for everyone to enjoy. aha Atlantic Villa Boutique Guest House offers so much more than expected and caters to all delegates’ conferencing and

events requirements. The facility features the latest technology equipment, with various-style seating arrangements that can host up to 60 people. All catering requirements are provided to suit guests’ needs.

Situated within sight and sound of the mesmerising Atlantic Ocean, aha Atlantic Villa offers accommodation within walking distance from the beach, and is only a few minutes’ drive from the Swakopmund town centre. There are various accommodation options: junior suites, all with sea view rooms; standard rooms; and self-catering apartments. aha Swakopmund Plaza Hotel & Conference Centre presents the perfect venue for any type of event. The multi-conference and event centre is fully-equipped with the latest technology and various seating style arrangements that can cater from six to 240 people. Conferences, launches and weddings are done effortlessly at this venue.

It’s situated in the heart of Swakopmund, and is surrounded by a number of historic buildings, and is an easy walk to a variety of retail outlets, cafes, bars and restaurants. Even the beach can be reached with an easy five-minute walk.

The hotel offers a variety of six room types, including stylish comfort rooms, suites, family rooms and a unique luxury suite. All rooms offer en-suite bathrooms, air-conditioning, heating, minibar, safe, TV, tea & coffee facilities, telephone and free internet.

Dining is an absolute pleasure at the Swakopmund Plaza’s “Coffee Break” Bistro which specialises in international cuisine and serves breakfast, lunch and light meals.

A myriad of experiences awaits delegates in Swakopmund! Enjoy a leisurely time at the beach, deep-sea fishing, kayaking with seals or fun in the sand by quad biking or sand-boarding down the striking desert dunes, or a thrilling skydive!

HOTELS & LODGES aha Hotels & Lodges offer renowned conferencing venues and accommodation across Southern Africa with customised solutions according to specific requirements and state of the art facilities matched with exceptional cuisine and beverage products.

aha Atlantic Villa Boutique Guesthouse

aha Swakopmund Plaza Hotel

Book now: +264 64 463511 | bookings@atlantic-villa.com

Book now: +264 64 417700 | reservations@plaza.na

EXECUTIVE CHEF

You are only limited to

your imagination Ken Davidson, 60, executive chef of River Place in Hennops River, Gauteng, grew up in Johannesburg and tried his hand at university but realised rather quickly it wasn’t for him.

H

e has been in the industry for 38 years with a rather extensive history, having started at the White Boy Shebeen with Alan Gerson.

His first introduction to cooking was when he joined the army and as he was a pacifist they sent him on a cooking course.

Ken would like to see the River Place being recognised as one of the top 10 country venues in South Africa.

He loves what he does as he said: “Every day is a different chapter. Each day has unique challenges, and most involve survival.”

In terms of trends in the food and beverage industry, he said: “The anti-gluten and anti-sugar brigade has probably had the biggest impact. Banting is still the buzzword. Cream, butter, eggs etc. were deemed evil a few years ago. I question a lot of the trendy fads as the 100-year-oldplus Italian Mama’s that eat pizza every day obviously prove the anti-gluten brigade wrong. Everything in moderation.”

Globally, he said: “The senses are being tested as in dining in darkness. Organic health trends. Everything goes even if it doesn’t! Food has been reinvented.”

What is your signature dish?

Crispy roast duck with caramelised orange. Simple and delicious! It should be paired with a Robertson Rosé.

What trends are emerging in the conference industry in regards to food? Healthy, organic, reconstruction and deconstruction. I guess less is more.

What has remained constant in this industry? Good quality

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His advice to organisers is: “Get your clients more involved. Let your clients decide.

Your commission will sort itself out.”

The main challenge he finds in the sector is that everyone is now a chef! “Everyone’s an expert. Not everyone will live their dream.”

Ken has been married to Linda for 27 years and has two children. Kelly is 25 and Calin is 21.

For leisure, Ken enjoys entertaining, reading, watching sport, eating out and relaxing with his family. Not surprising, he loves cooking and ‘shooting the breeze’ with friends and family.

His advice for newcomers wanting to become an executive chef is: “You are only limited by your imagination. Be creative and original! Work hard, play hard and reap the rewards. You literally get to cook your own goose! If at first you don’t succeed ask your sous chef or chef de partie to help. Never be content. Enjoy what you do and your guests will benefit from your enthusiasm. Forgive and remember. Have a drink with your team after work. Cleaners are an integral part of a successful kitchen team. Never stop being creative. Passion and enthusiasm are essential to any successful kitchen.”

food prepared with loving care, passion, enthusiasm and a creative imagination remain a hit.

What is your great love? My

What is your favourite beverage? Beer and brandy – not together.

What is your favourite food?

Duck.

What is your pet hate? People that eat pets. Taxi and truck drivers!

Chefs who can’t take the heat.

family.

Are you adventurous? Yes. I was the first person to streak at a major sports event in SA. I’ve been diving and hitch-hiked around the country a bit. I liberated a few olive wood bibles from an Arab in the old city of Jerusalem. I have touched all the big five, and live in natural surrounds. I tried stand-up comedy, but fell and never got back up again.

Wrestled with an alligator – sort of!

Business Events Africa August 2018 25

VENUE NEWS

Johannesburg Expo Centre gives back to the community

The Johannesburg Expo Centre completed yet another successful Nelson Mandela Day activation in June for the Inkwenkwezi Primary School in Diepkloof and Riverlea Primary School, respectively, as part of its commitment to empowering the youth in the communities in which it operates.

T

ogether with a multitude of dedicated sponsors, Johannesburg Expo Centre (JEC) successfully handed over a revamped library to both of its adopted schools, as part of improving the schools’ facilities to create a more stable, nurturing and happy teaching environment for the learners.

Working with sponsors like Expo Guys, GL Events, Prodec paint, Multicup, Pick n Pay, Sound Headquarters, Eathos Productions, Signs & More, and DKSS, to name a few, the JEC successfully cleaned, painted and renovated two classrooms, and equipped them with new lighting, shelves, furniture and books for the children to enjoy reading.

“We are grateful for the donations and constant support that we receive from the JEC and its associates,” said Skipper Legalake,

principle of Inkwenkwezi Primary School.

“We cannot express how thankful we are to all involved.”

Marcelle Elephant, principle of Riverlea Primary School said: “The JEC is part of our school family. They anticipate our needs before us and we are so grateful to Craig Newman and his team at the JEC.” Craig Newman, chief executive officer of the JEC, said: “Our team and associates were hands-on, and got involved in the recarpeting and painting of schools and supplied a variety of quality reading books. We couldn’t have done this without everyone‘s support.”

“We’ve taken on these schools for the long-game, and are dedicated to seeing these facilities continue to improve in the coming years for the benefit of the children who attend these schools.

26 Business Events Africa August 2018

“Education changes people’s lives, and we want to be a part of that change. If you can make a difference to one person, you can change a community.

“We couldn’t think of a better way to honour Nelson Mandela than by empowering the youth, and will continue to do so.

Continuity with this cause is a priority, and we will shortly start evaluating what is needed next,” Mr Newman explained.

If you or your company would like to get involved and lend much-needed support too, please do not hesitate to contact the JEC on +27 (0)11 494 1920 or email us at marketing@expocentre.co.za.

www.businesseventsafrica.com

MEETING YOUR DEMANDS EXCEEDING YOUR EXPECTATIONS CONFERENCE RATES

R565.00

per per person, per day to include : l Schoolroom Style Seating l Tea, coffee, and sandwiches - mid-morning l Tea, coffee, and biscuits - mid afternoon l Note Pads and Pens l PA System l Technician l Medic on Stand-by

l Tea, coffee, juice, and pastries - arrival l Informal Standing Finger Lunch l Mineral Water on Conference Tables l Raised Platform l Data Projector and Screen

VENUE NEWS

Birchwood A one-stop-shop for conferencing Birchwood Hotel & OR Tambo Conference Centre is fresh off celebrating 20 years in hospitality and winning multiple awards for their accommodation offering, as well as their conferencing and event facilities. Kevin Clarence and his team have worked tirelessly to create this one-stop-shop and hospitality hub within the airport node.

N

ow boasting a truly unrivalled offering, which includes 665 accommodation rooms, segmented in to three unique, yet distinctly ‘Birchwood’ brands.

Silverbirch @ Birchwood comprises 235 rooms, tailor-made for the discerning business traveller and smaller corporate group.

Since its launch in 2015, it is has been the recipient of two Certificates of Excellence from world-renowned brand, TripAdvisor for consistently positive reviews from guests. Silverbirch rooms are secluded far from the conference bustle, and houses its very own upmarket conference facilities, with exclusive benefits such as an express check-in, 24-hour porter and concierge service, as well as upgraded rooms and dedicated Silverbirch staff.

New to the Birchwood product offering are 96 ValuStay @ Birchwood rooms, which are located near the main reception and BC Café. They are designed and targeted at the cost-conscious consumer, as well as exceeding expectations, but not budget.

The remaining rooms are located near the many conference and event venues, ensuring a seamless journey from accommodation to event.

The new boma, an outdoor experience in the picturesque garden areas, including a

beautiful water feature, brand new tapas menu and kraal area with a roaring fire and beach sand, has also proven to be a sought-after dining experience which augments the guest experience, enhancing a multiple-day stay.

“It was always the goal, to create a product offering which made one look forward to a business stay, rather than seeing it as a chore,” said Lloyd Marshall, commercial director at Birchwood.

Greg Hoffmann, marketing manager said: “In light of ensuring that Birchwood continues to stay ahead of the pack in terms of service levels and product offering, the next step was simple. Internet access, wireless networking and overall audiovisual capabilities are part of an ever-growing demand from delegates. These aspects of an event are no longer a luxury, but a requirement.”

28 Business Events Africa August 2018

A massive investment of over a million rand has been put in to improving and upgrading the infrastructure of these aspects at the Birchwood. The venue now boasts a truly unrivalled, free and uncapped Wi-Fi offering, as well as installations of digital signage in various venues, and large LED panel screens in selected conference rooms.

This is only one part of a bigger plan to equip Birchwood with a selection of features, unheard of in the conferencing and accommodation sector.

This product offering, and continued upgrades, which are all located just 7 km from OR Tambo International Airport, are a testament to the success of Birchwood, and it becomes more and more evident, as to why TripAdvisor, Best of Ekurhuleni and Lilizela Tourism have all awarded Birchwood with their accolades.

www.businesseventsafrica.com

VENUE NEWS

Emperors Palace turns 20 The Palace of Dreams, Emperors Palace, is celebrating its 20th birthday over the next 20 weeks, and during this festive period visitors can look forward to a series of surprises across the resort until 13 December.

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rom a colossal artificial birthday cake and golden treats at Aurelia’s restaurant, to a coffee-table book and a remembrance walkway, Emperors Palace invites both young and old to join in the birthday celebrations.

A special event later in August will see celebrities and their children ice and decorate hundreds of cupcakes, that will be donated to local children’s and old age homes.

Standing tall in the Entertainment Emporium, and guaranteed to leave visitors awestruck, is a 10 m-wide, 3 m-high artificial birthday cake that surrounds the iconic Statue of David.

The Entertainment Emporium will also boast the Star Walkway, featuring clay handprint tiles of all the famous local and international faces who have visited The Palace of Dreams.

During the birthday period, visitors are encouraged to keep a lookout for the spectacular light show that is going to be projected on the side of the five-star Peermont D’oreale Grande hotel. The resort is also commemorating its rich and vibrant history spanning two decades with a coffee-table book.

The celebrations continue at Aurelia’s restaurant where the standard à la carte menu has been transformed to include luxurious gold-leaf encrusted dessert items, including Nutella filled cronuts and macaroons.

Festive hotel specials mean guests can extend their weekend and book a room from as little as R900 on Sundays.

Bookings are essential and can be made by contacting Peermont Central Reservations on +27 (0)11 928 1928 and quoting the promotions code, CELEBRATE. www.businesseventsafrica.com

Business Events Africa August 2018 29

A LOCAL PERSPECTIVE

Africa’s hotel sector still buoyant Africa’s hotel sector has the potential for further growth over the next five years.

An increase in the number of foreign and domestic travellers, as well as an expansion in a number of hotel chains on the continent reinforces the hotel sector’s untapped potential for business growth. These are some of the highlights from a report issued recently by PwC on Africa’s hotel sector.

P

wC’s eighth edition of the Hotels Outlook: 2018-2022 includes information about hotel accommodation in South Africa, Nigeria, Mauritius, Kenya and Tanzania. The report projects that hotel room revenue for the five markets as a group will increase at a 7.4 per cent compound annual rate to R50.5 billion in 2022, from R35.2 billion in 2017.

Pietro Calicchio, hospitality industry leader at PwC Southern Africa, said: “Tourism to the African continent has proven to be resilient in the face of economic and political uncertainty, impacts of droughts and other regulatory changes. The opportunities are aplenty for this industry to enjoy further growth, albeit at a more modest pace. However, as we continue to see there are also a number

of challenges facing each country. This is an industry that is reactive to the smallest change in political, regulatory, safety and sustainability matters.”

South African hotel room revenue is expected to expand to R21.8 billion in 2022, up 5.6 per cent, compounded annually, from R16.6 billion in 2017. The growth in hotel rooms in South Africa, remains similar to that forecast in our 2017 Hotels Outlook with an additional 2 900 rooms to be added over the next five years. We also forecast occupancy rates to continue to grow over the forecast period and to reach 62.5 per cent in 2022.

International visitor numbers to South Africa continued to grow with a 2.4 per cent increase overall. The outlook for 2018 remains positive albeit at lower percentages than experienced in 2016. The report projects that the number of foreign

30 Business Events Africa August 2018

visitors and domestic tourism will increase by 5.3 per cent in 2018. The total number of travellers in South Africa is expected to reach 19.5 million by 2022, a four per cent compound annual increase from 16 million in 2017.

“There is also continued debate on further relaxation of visa requirements for international visitors and this may impact on our forecast growth,” Mr Calicchio said.

After jumping 38 per cent in 2016, visitors from China to South Africa fell 17 per cent in 2017. Travellers from India rose a modest 2.7 per cent in 2017, well below the 21.7 per cent increase recorded in 2016. Of non-African countries, the UK is still the largest source of visitors to South Africa at 447 901 in 2017, contributing to the overall growth of 7.2 per cent in visitors from non-African countries in 2017. Of African visitors, the largest number came

www.businesseventsafrica.com

A LOCAL PERSPECTIVE

from Zimbabwe at 2 million, followed by Lesotho at 1.8 million and Mozambique at 1.3 million.

While the fundamentals affecting tourism to South Africa remain favourable, helped by an improving global and local economy, it is impacted by other factors like the water shortage in Cape Town.

As there is little historical precedence, it is difficult to project the impact of the drought on tourism. Although bookings were down in Cape Town, overall tourism to South Africa held up during the festive season and actually picked up in the first quarter of 2018. Hotels in Cape Town are taking a number of steps to conserve water. If the winter rainfall continues at the current rate, the crisis may be limited in scope.

Nigeria is expected to be the fastestgrowing country over the next five years.

A number of new hotels are scheduled to be opened during this time. Continued improvement in the domestic economy will also lead to faster growth in guest nights.

Kenya, Tanzania and Mauritius should be the next fastest growing, with compound annual increases of 9.6 per cent, 9.1 per cent and 7.2 per cent, respectively. South Africa is projected to be the slowest growing market with a 5.6 per cent compound annual increase in room revenue.

Hotel accommodation: South Africa – Nigeria – Mauritius – Kenya – Tanzania Overall, hotel room revenue in South Africa rose 4.6 per cent to R16.6 billion in 2017. Five-star hotels had the highest occupancy rates in the market in 2017, at 79.5 per cent. While the average daily rate (ADR) growth for five-star hotels slowed in 2017 (R2,6 million), as it did for the market as a whole, the 8.8 per cent increase was still well above the increase www.businesseventsafrica.com

for three- and four-star hotels, reflecting the impact of the high occupancy rate for five-star hotels.

With a number of four-star hotels opening in 2017, available rooms increased 1.8 per cent, the first rise since 2013. Most of the hotel openings scheduled for the coming years will be four-star hotels, leading to a projected 2.4 per cent compound annual increase in available four-star rooms over the next five years – 76 per cent of the total increase in available rooms for all hotels in South Africa. Three-star hotels accounted for 31 per cent of total hotel room revenue in 2017.

The hotel markets in Nigeria and Mauritius continued to perform well in 2017 with both achieving double-digit growth whereas Kenya and Tanzania had decreases in room revenue. For the forecast period as a whole, the number of available rooms in Nigeria will rise from 9 700 in 2017 to 12 600 in 2022, a 5.4 per cent compound annual increase – still the largest expansion of any country in the report.

Hotel room revenue in Mauritius increased by 12.7 per cent in 2017 and the country continues to experience growth in the number of foreign visitors. Hotel room revenue is projected to grow at a 7.2 per cent compound annual rate to 2022.

Kenya experienced a drop in visitors following the national elections in August 2017 but recovery was already seen in December with an increase in visitor numbers resulting in 9.9 per cent overall growth.

However, this was not enough to boost overall room revenue, which showed a 13.5 per cent decline in 2017. Going forward, tourism in Kenya is expected to increase at a 6.9 per cent compound annual rate, rising to 2.06 million in 2022 from 1.47 million in 2017.

Tanzania’s hotel room revenue amounted to US$206 million in 2017, a decline of 5.5 per cent over 2016 due to a drop in guest nights. However, we expect guest nights to grow in 2018 and forecast revenue growth of 10.2 per cent for 2018.

The hotels and tourism sectors in each of the countries in our report are all showing signs of continued growth over the forecast period. Tourism remains an important part of each economy. However, the smallest change or disruption can have a fundamental impact on the future growth of each market.

“It is therefore important that investors, hotel operators, tourism bodies and governments continue to work together to grow this important industry and ensure its sustainability so that all stakeholders derive the maximum benefit from it,” Mr Calicchio concluded.

Pietro Calicchio, hospitality industry leader, PwC Southern Africa

Business Events Africa August 2018 31

MARKET NEWS

Johannesburg hosts BRICS in Africa

By Robyn D’Alessandro

The 10th BRICS Summit themed ‘BRICS in Africa: Collaboration for Inclusive Growth and Shared Prosperity in the 4th Industrial Revolution’, denoting the primary focus of the collaborative meeting between leaders of the world’s leading emerging economies, Brazil, Russia, India, China and South Africa, took place at the Sandton Convention Centre from 25-27 July 2018.

T

he high-profile event hosted heads of states, ministers and 2 500 international attendees from various countries and international media houses. The summit took over the centre’s venues with multiple events surrounding the main summit meeting.

Sandton Convention Centre’s inhouse technical supplier, INHOUSE Venue Technical Management (IVTM), was heavily involved in the planning, logistics and delivery of the event under technical director Philip Beardwood. He wrote the specifications for the technical suppliers, drew up the floor plans and technical schematics and collated costings. IVTM and Gearhouse South Africa provided the lighting, audio, audio visual, rigging, power, structures, sets and full network infrastructure.

Overseeing client contact and delivery from an IVTM point of view at Sandton Convention Centre was onsite venue technical manager, Lee Reynolds, who, together with the Department of International Relations and Cooperation (DIRCO)’s Marcel Henderson, adapted the brief based on the International BRICS event in China in 2017 to suit the Sandton Convention Centre venues.

Supervising the teams’ matrices and scheduling framework for the events within the Bill Gallagher Room (Africa Outreach sessions), Ballrooms 1A and B (open and closed plenaries respectively), Ballroom 2 (family photo) and 3 (holding room), committee room 4 (monitoring) as well as exhibition 2 (press room) was Eyal Yehezkely, who project managed the delivery via the various Gearhouse technical teams.

President Cyril Ramaphosa chairing the BRICS Africa Outreach at Sandton Convention Centre.

Mr Beardwood had worked with Mr Henderson on other international conferences, so there was already familiarity with the methodology required, but there were a couple of ‘out of the ordinary’ challenges that needed to be resolved.

Of course, on a high-profile event like this one, the pressures to deliver perfectly are extremely high, and with the programme and spatial design remaining quite fluid due to the nature of the job, the team had to remain open to, and ready to effect, lastminute venue and program changes without disrupting the schedules.

“Venue changes happened due to increased numbers of delegates and guests attending Africa Outreach, and due to the need for a secure and intimate press conference venue, and Heads of States closed meeting. We were able to accommodate the necessary changes without any issues,” Mr Yehezkely said.

“The discussions are very sensitive, so the utmost discretion was required by the technical team. During the closed sessions when no crew were allowed in the room, we were only able to monitor and operate that room’s technology via a remote control area,” says Mr Beardwood.

“We also provided an extensive network of audio and video feeds from various meeting rooms distributed throughout the building, which included multiple interpreted language channels. Our integration with the SABC was comprehensive, both in terms of sharing video sources and language channels.”

Another unusual element was that the two main plenaries were required to be completely cable-free areas, so the team planned and pre-installed all cabling under two false floors, which were built and carpeted specifically to keep all cabling out of

32 Business Events Africa August 2018

sight at this event. The level of detail in the planning and communication with multiple suppliers had to be exceptionally thorough as once the floors went in, there was little room to make changes.

“This aspect was the real technical challenge of the meeting for us,” Mr Beardwood explained.

“The multiple underfloor cabling requirements had to have full redundancy, and the various systems needed to be fully integrated, which entailed linking the interpretation systems to the building-wide distribution network, and the video distribution and matrix of video/audio/language solutions provided. The use of Matrox video distribution and the use of Dante audio over ethernet was extensive and very useful.”

“Communication, planning, calmness and flexibility were key to the success of this one. And surrounding yourself with the best people in the industry, of course, is the best plan.

“It was great to see the positive attitude from the Gearhouse/INHOUSE teams led

by Eyal, the inter departmental co-operation and general good vibe and willingness to do the difficult and unusual,” Mr Beardwood concluded.

IVTM and Gearhouse also collaborated to provide the technical elements on other satellite BRICS events around the country, including: • The BRICS Young Scientist Forum: 16 July at the Elangeni Hotel, Durban • The BRICS Media Forum: 19 July at the Westin Grand Hotel, Cape Town • The BRICS Presidential Gala Dinner: 21 July • The BRICS Business Conference: 22 July at Durban International Convention Centre • The BRICS Conference 2018: 25 July at the One and Only, Cape Town. www.businesseventsafrica.com

EVENT GREENING FORUM

What does ‘going green’ mean?

An introduction to event greening: part one of a four part series by the Event Greening Forum (EGF).

decisions that promote positive outcomes and minimise negative ones across three broad categories, which are people, planet and prosperity.

savings. Also keep in mind that the host region should also benefit financially from your event. This will also help ensure its longevity.

People (social development)

G

What social impact will your event have on the local host community? Bearing in mind that your event will inevitably have an impact (perhaps more traffic congestion, or more employment opportunities), you want to make sure these are largely positive impacts.

Good practices here include buying locally produced goods and services for fair prices, and ensuring your event is respectful of local customs and traditions. You could also have a legacy project that improves people’s lives in some way.

As you’ve probably realised, these three categories don’t operate in isolation, but overlap and influence each other. For example, if you reduce your water use (planet), you should reduce your costs (prosperity), and at the same time limit any excess pressure you are putting on the local community’s water supply (people). This means all actions need to be considered in the broader context.

Keep in mind that event greening is a verb, as it’s an ongoing process that can always be refined and improved upon. In a nutshell – event greening is a journey, not a destination.

Don’t forget to look out for part 2 of this series in the next issue, which will look at why it is a good idea to implement event greening. Part 3 will offer guidance on how to get started, and part 4 will be a case study to illustrate event greening in context.

reen has become a blanket term for anything that has environmentally friendly features. It’s quite broad and vague, so it’s always good practice to ask what an organisation means when they claim to be green or are going green. Most likely you’ll find a huge amount of variation in the answers you receive, which is why the green space can be confusing. So part 1 of this series is all about unpacking what going green means, specifically in the context of events.

Event greening 101 If you are trying to green your events, you are practicing ‘event greening’ – which is also known as sustainable event management.

Event greening, when done properly, should run through all aspects of event management, from the planning, organisation and implementation of, and participation in, an event. This means event greening starts in your office, and is not restricted to what happens at the event.

There is a lot of scope in how you can decide to green your event, limited only by your imagination. (This is why some form of event greening can be done for any type of event, regardless of size, location, industry or budget.) However, the motivation behind all event greening decisions should always be the same: to make responsible

Planet (environmental protection) Minimising harm done to the environment is perhaps the most commonly understood aspect of greening. This means conserving the local biodiversity and habitat, improving resource efficiency (such as minimising water use, energy use and the amount of waste produced), and trying to decrease your event’s carbon footprint. Some events also aim to be carbon neutral by offsetting their carbon footprint, after trying to reduce it as much as possible.

Keep in mind that your environmental impact isn’t only about what you are doing, but also about what your suppliers and service providers are doing further down the supply chain. You can have a greater positive impact by choosing to work with more environmentally savvy companies, a strategy known as eco-procurement. A useful tool for eco-procurement is the online event greening directory: www.greendatabase.co.za

Prosperity (economic value) Very obviously, events must be economically profitable to guarantee long-term viability. Event greening must be done with the event’s success in mind, and by sticking to the event budget. This is definitely doable. While some event greening options are costly, many are not, and others offer cost

www.businesseventsafrica.com

A fine balance

A note on greenwashing Greenwashing is a term used to describe false or misleading claims about how green something is. This is why it is a good habit to always ask questions before making a purchasing decision – why is something labelled “eco” or “green”? Is the green leaf on the label indicative of something meaningful, and if so what?

Keep in mind that calling your event a “green event” during the planning process is also greenwashing. Why? Because you won’t yet be able to confirm that your event is green. You can only confirm this after the event has happened, and you have measured its impact and the success of your event greening efforts.

One way to safely avoid greenwashing when purchasing products or services is to look out for authentic certification labels, such as WWF-SA Biodiversity and Wine Initiative (BWI), EcoStandard, Energy Star, Fairtrade, Fair Trade in Tourism (FTT), Forest Stewardship Council (FSC), Heritage SA and Southern African Sustainable Seafood Initiative (SASSI). These give the reassurance that something has been thoroughly checked and vetted, and conforms to the high standard of the certification label.

The EGF is currently busy developing criteria for certification of green events, so look out for this in the near future.

Business Events Africa August 2018 33

AAXO NEWS

Could your venue choice undermine your entire event?

By Leaticia Van Straaten, chairperson of AAXO

Good event venues come at a price, and it can be tempting to economise on the venue in order to boost profits. But in the long run, doing so could derail the future of your entire event.

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ears of reviewing attendee feedback after industry events have proved to us that the best events can be undermined by seemingly small venue-related issues.

Attendees notice – and complain – if refreshments are sub-standard, staff are poorly trained or the signage is inadequate.

In the minds of your attendees, these issues speak volumes about the quality of your exhibition as a whole.

In addition to basic standards, the venue location is critical for the success of your event. Attendees will actively avoid events staged in places that are hard to reach or offer unsafe parking – no matter how unusual or trendy the venue is.

Fortunately, Gauteng offers several world class venues, many of which are associate members of AAXO and uphold the Association’s code of conduct: these include the Ticket Pro Dome, Johannesburg Expo

Centre, Nasrec and Sandton Convention Centre.

There are also numerous smaller event venues and boutique hotels offering stylish event facilities and services.

When selecting a venue, it’s important to consider: • Transport routes and access for attendees. Is it easy to reach? Is traffic a problem? Is there ample secure parking and easy access for disabled attendees?

• Venue staff. Are the staff courteous and well trained? Are the banqueting and events managers proactive in offering assistance?

• Facilities. Are there ample ablution facilities, well-kept reception areas, up-to-date health and safety provisions, large access gates for exhibitors, first class AV facilities and spotless, comfortable auditoriums?

• Accommodation. Can out-of-town attendees easily get from hotels to the

event? Are package deals and shuttles available for attendees?

In addition to the obvious selection criteria above, there’s also the subtle ‘feel good’ factor to consider. If you’re wowed by a venue when paying a site visit, chances are your event attendees will be too. And that ‘wow’ factor will add extra sparkle to your entire event.

SITE NEWS

Measuring the value of

incentive travel Meeting and Incentive Industry professionals will find lots to love in the Events Industry Council’s (EIC) recently released Economic Significance of Meetings to the US Economy. By Pádraic Gilligan, Site

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ust consider these top line results. On overall revenues, the meetings and events industry generates $325 billion for the US economy, ahead of automotive, oil and gas, music and movies. In terms of impact on direct employment, it’s even more impressive as the industry ranks second to healthcare. This is all good stuff, underlining beyond doubt that, as an industry, we’re not laggards and more than pay our way.

Incentive travel professionals will be happy to note that ‘incentive meetings’ are included as a specific category, comprising seven per cent of overall meeting activity. Oxford Economics estimates the aggregate value of “incentive meetings” to be $22 billion or $1 438 per attendee, a figure 12 per cent higher than the average spend for all other types of meetings. Compared to the 2012 study, incentive meetings showed the greatest growth increase over all meeting types and

The value of incentive travel is much greater

a significant increase (66 per cent) in the number of participants.

However, when compared with the average attendee spend in annual surveys of incentive travel conducted by the Society for Incentive Travel Excellence (SITE) and the Incentive Research Foundation (IRF) this figure seems low. SITE Index 2018 showed values between $4 000 and $5 000, depending on the industry sector, while the IRF has an average spend per attendee of $3 915

That said, whenever I read studies or white papers that highlight the industry’s economic impact there’s a part of me that sighs with sadness. Why so, you ask?

These studies make me sad because, ultimately, they mean we’ve allowed ourselves to be measured by implements and tools that cannot possibly provide a holistic view of our impact and worth to society.

Incentive travel experiences clearly generate economic impact, but that’s only the tip of the iceberg. If you only measure economic impact then you miss 90 per cent of the value that’s hidden below the surface. The true potential of incentive travel extends to the heart of society as it provides extraordinary experiences for individuals and families in and through the transformative power of travel. It facilitates human encounters, helps overcome barriers, builds understanding, cultivates connections and promotes peace.

What we’re all about: motivational experiences Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com

SITE NEWS

In the past, incentive travel experiences may have promoted elitism by being extravagant and focusing on luxury. Over the past 10 years, however, there’s been a radical change both in terms of qualifier expectations and company policies, with incentives now pivoting around the pursuit of authenticity and social responsibility. In fact the SITE Index for 2018 shows 94 per cent of corporations now include some element of CSR in their incentive travel programmes.

Who is Pádraic Gilligan?

Pádraic Gilligan is chief marketing officer at SITE. He is also managing partner at SoolNua, a specialised agency working with destinations, hotels and venues on strategy, marketing and training for the business events industry.

So, if the impact of incentive travel is this broad should we eschew all measurement in relation to its impact?

On the contrary. We should extend the measurement while also doing the following: • Continue to evolve the model for incentive travel around “new luxury”, ie, the pursuit of authentic experiences, the cultivation of new learning, the focus on discovery.

• Continue to incorporate CSR and sustainability elements into incentive travel programmes.

• Measure the impact on team morale of incentive travel experiences both in relation to qualifiers and non-qualifiers.

• Extend the qualification criteria beyond pure economic or financial measures.

• Alter the way we talk about incentive travel – highlight its transformative

potential for individuals, communities and societies.

• Build case studies around the lifetime impact of incentive travel experiences for serial qualifiers who have travelled the world as a result of the availability of incentive travel experiences within their organisations.

• Challenge attendees / qualifiers with destination selections that take them out of their comfort zone.

• Implement wider measurement criteria to include change in attitudes and behaviours as a result of the incentive travel experience.

Will this happen? Who knows! What we do know is that incentive travel works – that’s clear from all of the research. But until we broaden and extend the horizons of our metrics, we’ll always be underselling and short-changing the industry’s power to affect change.

ADVERTISERS’ INDEX

August 2018 Vol 38 No 8 ADVERTISER

PAGE EMAIL

WEBSITE

AAXO

3

aaxo@aaxo.co.za

www.aaxo.co.za

African Hotels and Adventures

24

cro@aha.co.za

www.aha.co.za

Barmotion

11

info@barmotion.co.za

www.barmotion.co.za

Birchwood Hotel & OR Tambo Conference Centre IFC

reservations@birchwoodhotel.co.za

www.birchwoodhotel.co.za

Cape Town International Convention Centre

OBC

info@cticc.co.za

www.cticc.co.za

Expo Centre Johannesburg

27

info@expocentre.co.za

www.expocentre.co.za

EXSA

16

exsa@exsa.co.za

www.exsa.co.za

Folio Translation Consultants

17

pziets@folio-online.co.za

www.folio-online.co.za

MJunxion

5

yolande@mjunxion.co.za

www.mjunxion.co.za

Peermont Global

1

reservations@peermont.com

www.peermont.com

Plaslope

37

glenda.aereboe@plaslope.com

www.plaslope.com

Pumula Beach Hotel

23

conference@pumulabeachhotel.co.za

www.pumulabeachhotel.com

SAACI

11

info@saaci.co.za

www.saaci.co.za

SITE

3

info@sitesouthernafrica.com

www.sitesouthernafrica.com

South Coast Tourism

19

info@tourismsouthcoast.co.za

www.tourismsouthcoast.co.za

Sun International The Maslow Time Square

OFC, 6-8 tsq@suninternational.com

www.suninternational.com/ time-square

The Westin Cape Town

4

01445.groupreservations@westin.com

www.westincapetown.com

Umthunzi Hotel

21

reservations@umthunzi.co.za

www.umthunzi.co.za

36 Business Events Africa August 2018

www.businesseventsafrica.com

CALENDAR

Conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to editorial@businesseventsafrica.com LOCAL: 2018 12 -14 SEPTEMBER: SIGN AFRICA JHB Venue: Gallagher Convention Centre, Johannesburg, South Africa Tel: +27 (0)11 450 1650 Email: info@practicalpublishing.com www.practicalpublishingexpo.com 7-9 NOVEMBER: ABTA Annual Conference 2018 Venue: Protea Hotel Rustenberg Hunters Rest, Rustenburg, South Africa Email: monique@abta.co.za www.abta.co.za/node/45/?eventid=197

LOCAL: 2019 26-27 FEBRUARY 2019: Meetings Africa Venue: Sandton Convention Centre, Johannesburg, South Africa www.meetingsafrica.co.za 10-12 APRIL 2019: World Travel Market Africa 2019 Venue: Cape Town International Convention Centre, Convention Square, Cape Town, South Africa www.africa.wtm.com 7-9 MAY 2019: Africa’s Travel Indaba Venue: Albert Luthuli Convention Centre (Durban ICC), South Africa

Email: indaba@indaba-southafrica.co.za www.indaba-southafrica.co.za

www.ufi.org/ufievent/85th-ufi-globalcongress

5-6 JUNE 2019: Markex 2019 Venue: Sandton Convention Centre, Johannesburg, South Africa Tel: +27 (0)11 835 1565 www.markex.co.za

11-14 NOVEMBER: 57th ICCA Congress Venue: Dubai, UAE Tel: +31203981902 www.iccaworld.org

5-6 JUNE 2019: Madex 2019 Venue: Sandton Convention Centre, Johannesburg, South Africa Tel: +27 (0)11 835 1565 www.madex.co.za

27-29 NOVEMBER 2018: ibtm world Venue: Barcelona, Spain www.ibtmworld.com

INTERNATIONAL: 2019 11-14 JANUARY 2019: SITE Global Conference Venue: Bangkok, Thailand www.siteglobal.com/page/site-2019global-conference

INTERNATIONAL: 2018 5-6 SEPTEMBER 2018: ibtm Americas Venue: Mexico City, Mexico www.ibtmamericas.com

18-20 FEBRUARY 2019: AIME 2019.

Venue: Melbourne Convention Exhibition Centre, Melbourne www.aime.com.au

12-13 SEPTEMBER 2018: ibtm China Venue: Beijing, China www.cibtm.com

25-27 MARCH 2019: ibm Arabia Venue: Abu Dhabi, United Arab Emirates. www.ibtmarabia.com

16-18 OCTOBER: IMEX America Venue: Sands Expo, Las Vegas, USA www.imexamerica.com 31 OCTOBER-3 NOVEMBER: 85th Congress of the UFI Venue: Expoforum, Saint Petersburg, Russian Federation

21-23 MAY 2019: IMEX Frankfurt Venue: Messe Frankfurt Tel: +44 1273 227311 www.imexexhibitions.com

TEL: +27 11 452 1115 FAX: +27 11 452 3609 WEBSITE: www.plaslope.com EMAIL: glenda.aereboe@plaslope.com

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www.businesseventsafrica.com

The bags are used for the safe movement of: • Government Departments • Foreign Exchange • Confidential Documents (Examinations, Elections, Passports, Visas etc.)

• High Value Items (Diamonds, Precious Metals, Forensic Evidence, Cellphones, Computer Equipment) • Cash (Banks & Cash-in-Transit companies)

Business Events Africa August 2018 37

DIRECTORY

Learning | Growth | collaboration BOARD OF DIRECTORS National chairperson: Wayne Smith, Sales Ambassador, Century City Conference Centre e: wayne.j@ccconferencecentre.co.za c: +27 (0)83 448 1324 Vice-chairperson: Kim Roberts, The Forum Company e: kim.roberts@theforum.co.za c: +27 (0)82 652 2008 Treasurer: Glenn van Eck Chief Executive Officer Magnetic Storm e: glenn@magnetic.co.za c: +27 (0)82 800 2616 Public officer: Denise Kemp Director, Eastern Sun Events e: denise@esternsun.co.za c: +27 (0)82 654 9755 Chief executive officer: Rudi Van Der Vyver e: ceo@saaci.org c: +27 (0)84 580 9882

Directors EC chairperson: Andrew Stewart PeriExpo e: andrew@periexpo.co.za c: +27 (0)82 578 5987 KZN chairperson: Nick Papadopoulos Eat Greek Caterers e: nick@eatgreek.catering c: +27 (0)84 505 0113 JHB chairperson: Lorin Bowen Lorin Bowen e: lorin@lorinbowen.co.za c: + 27 (0)82 433 8687 WC chairperson: Jaques Fouche Gearhouse e: jfouche@gearhouse.co.za c: +27 (0)83 607 2046 Tshwane chairperson: Leon Pheiffer EPH Productions e: leon@ephproductions.co.za c: + 27 (0)82 924 9046 C&E forum: Gwyn Matthews Southern Cross Conferences e: gwyn@scconferences.com c: +27 (0)21 683 5106

Vice-chairperson: David Limbert Magnetic Storm e: david@magnetic.co.za t: +27 (0)41 393 4800

Minister Kganyago ATKV e: MinisterK@atkv.org.za c: +27 (0)79 513 8708

Nonhlanhla Tshabalala City of Tshwane e: nonhlanhlat@tshwane.gov.za c: +27 (0)71 351 4458

Chad Botha Inspire Furniture Hire & Sales e: chad@inspirefurniture.co.za c: +27 (0)61 497 2945

Kwa-Zulu Natal

John Arvanitakis Chat’R Experience e: john@chatr.solutions c: +27 (0)83 415 2774

COMMITTEE:

Mashudu Sarah Mills Late Harvest Catering & Events e: mashudu@Lhce.co.za c: +27 (0)82 494 3552

Mande Bage Eastern Sun Events e: speakers@easternsun.co.za c: +27 (0)82 565 7513

Moses Gontai Namanje Events Solutions e: moses@namanjeevents.co.za c: +27 (0)73 407 9322

Gill Dickie Bidvest Car Rental e: gilld@bidvestcarrental.co.za c: +27 (0)79 527 7619

Zoë Van Niekerk Scan Display e: zoe@scandisplay.co.za c: +27 (0)83 568 9819

Sadie Isaacs NMBT e: conference@nmbt.co.za c: +27 (0)82 990 7652

Ruth Baldwin Contact Publications e: ruth@businesseventsafrica.com c: +27 (0)72 897 6752

Coordinator: Wendy Knott-Craig SAACI e: ecbranch@saaci.co.za c: +27 (0)73 201 8699 Loudeaux Minnie AW Events e: loudeaux@aweventsza.com c: +27 (0)82 961 6309 Caro Morgan Exbo e: caro@exbo.co.za Tricia Wood Cape St Francis Resort e: tricia@capestfrancisresort.co.za c: +27 (0)83 506 9565

Johannesburg Chairperson: Lorin Bowen Lorin Bowen e: lorin@lorinbowen.co.za c: +27 (0)82 433 8687 Vice-chairperson: Michelle Bingham Tsogo Sun e: Michelle.Bingham@tsogosun.com c: +27 (0)82 339 0342 Treasurer: Manuela Gomes Bidvest Car Rental e: manuelag@bidvestcarrental.co.za c: +27 (0)82 065 9272 Coordinator: Letticia Ndhlala SAACI e: letticia@saaci.org c: +27 (0)71 294 6844

Tshwane Chairperson: Leon Pheiffer EPH Productions e: leon@ephproductions.co.za c: 082 924 9046 Vice-chairperson: Melanie Pretorius CSIR ICC e: mpretorius1@csir.co.za c: +27 (0)82 410 1202 Treasurer: Emily Naidoo CSIR ICC e: enaidoo@csir.co.za c: +27 (0)84 441 1005 Coordinator: Letticia Ndhlala SAACI e: letticia@saaci.org c: +27 (0)71 294 6844

COMMITTEE: Corné Engelbrecht SAVETCON e: corne@savetcon.co.za c: +27 (0)82 925 9241 Anette Burden Casa Toscana e: anette@casatoscana.co.a c: +27 (0)82 787 6144 Jeana Turner Avianto e: jeana.t@outlook.com c: +27 (0) 83 400 2685

COMMITTEE:

Herkie du Preez Event Wizards e: herkie@eventwizards.co.za c: +27 (0)82 839 3489

Eastern Cape

Aidan Koen Compex e: aidan@compex.co.za c: +27 (0)82 561 3188

Mandie Papendorf Jukwaa Group e: m.papendorf@jukwaa.net c: +27 (0)82 563 0191

Chairperson: Andrew Stewart PeriExpo e: andrew@periexpo.co.za c: +27 (0)82 578 5987

Brendan Vogt Guvon Hotels e: brendan@guvon.co.za c: +27 (0)83 709 0480

Nellie Swart UNISA e: swartmp@unisa.ac.za c: +27 (0)82 771 0270

Government representative: Nonnie Kubeka Gauteng Convention & Events Bureau e: nonnie@gauteng.net c: +27 (0)83 571 7410

38 Business Events Africa August 2018

Chairperson: Tracey Delport The Hospitality Experience c: +27 (0)83 293 5190 Vice-chairperson: Nick Papadopoulos Eat Greek Caterers e: nick@eatgreek.catering c: +27(0)84 505 0113 Treasurer: Kim Jackson Greyville Convention Centre t: +27 31 309 1430 Branch coordinator: Amanda O Mathe Ndlovukazi Online Media e: amanda@ndlovukazionline.co.za

Western Cape Chairperson: Jaques Fouche Gearhouse e: Jaques.Fouche@ gearhouse.co.za c: +27 (0)83 607 2046 Vice-chairperson: Angela Lorimer Spier e: angelal@spier.co.za t: +27 (0)21 809 1101 Treasurer: Thiru Naidoo Cape Town & Western Cape Convention Bureau e: thiru@wesgro.co.za t: +27 (0)21 487 8600

COMMITTEE: Esmaré Steinhöfel ICCA e: esmare.s@iccaworld.org c: +27 (0)84 056 5544 Esti Venske CPUT e: venskee@cput.ac.za Cindy Buser Mirchee e: cindy@mirchee.co.za c: +27 (0)72 192 5656 Zimkitha Bavuma CPUT e: zim@live.co.za Zandri Swartz Century City Convention Centre e: zandri.s@ ccconferencecentre. co.za t: +27 (0)21 204 8000 Andrew Gibson Magnetic Storm e: andrew@magnetic.co.za c: +27 (0)74 588 3054 Adele Martiz CTICC e: adele@cticc.co.za Ansu Colditz XL Millennium e: ansuc@millenniumtravel.co.za Alex Wrottesley Into Africa e: alex@intoafrica.co.za

www.businesseventsafrica.com

DIRECTORY

Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence President: Peter-John Mitrovich e: peter-john.mitrovich@ grosvenortours.com c: +27 (0)82 318 1889 Daryl Keywood e: daryl@walthers.co.za c: +27 (0)82 904 4967 Johan Venter e: johan@urbanginga.co.za c: +27 (0)83 558 2349

EXSA OFFICE

PO Box 2632, Halfway House, 1685 t: +27 (0)10 300 7907 e: info@exsa.co.za www.exsa.co.za EXSA Board Members EXSA Chair Doug Rix DK Design t: +27 (0)82 579 7071 e: dougrix@wol.co.za Chair of Western Cape Forum Gill Gibbs Blu Cube t: +27 (0)83 260 8035 e: gill@blu3.co.za Suppliers Forum Patrick Cronning Expo Guys t: +27 (0)83 281 5584 e: pat@expoguys.co.za

Chair of Young Professionals Forum Adele Von Well GL events t: +27 (0)82 464 8702 e: adele.vonwell@gl-events.com EXSA Treasurer Moses Nefale Scan Display t: +27 (0)11 447 4777 e: moses@scandisplay.co.za Aubrey Eloff Two Way Exhibitions e: aubrey@twowaysa.co.za Co-opted Chad Botha Inspire Furniture t: +27 (0)61 497 2945 e: chad@inspirefurniture.co.za Membership and Media Enquiries Mark John Cartmell t: +27 (0)76 979 7003 e: ceo@brightgiants.com

ICCA – International Congress & Convention Association

aaxo

Kyasha Bhoola e: kyasha@africanlink.co.za c: +27 (0)72 614 0069 Barry Futter e: barry@adventureworks.co.za c: +27 (0)82 790 9015 Secretariat: Mariaan Burger e: info@sitesouthernafrica.com c: +27 (0)82 557 8041

ICCA African Chapter: President: Nina Freysen-Pretorius The Conference Company t: +27 (0)31 303 9852 f: +27 (0)31 303 9529 e: nina@confco.co.za Chair: Lindiwe Rakharebe Durban International Convention Centre t: +27 (0)31 360 1000 e: LindiweR@icc.co.za Deputy Chair: Nana Gecaga

AAXO – Association of African Exhibition Organisers

First Floor, Auditorium Building Gate 2, Johanensburg Expo Centre, Nasrec, Corner Rand Show & Nasrec Roads, Johannesburg, 2013 t: +27 (0)11 835 1565 e: aaxo@aaxo.co.za

Kenyatta International Convention Centre t: +254 20 326 1000 e: md@kicc.co.ke Secretariat: Esmaré Steinhöfel ICCA Africa Regional director c: +27 (0)84 056 5544 e: esmare.s@iccaworld.org. www.iccaworld.com/dbs/ africanchapter www.iccaworld.com

General manager: Wesley Lofstedt t: +27 (0)11 835 1565 e: wesley@aaxo.co.za Chairperson: Leatitia van Straten, Specialised Exhibitions Vice chairperson: Projeni Pather, Exposure Marketing Treasurer: Phil Woods, TE Trade Events Board members: Elaine Crewe, Reed Exhibitions Chanelle Hingston, Spintelligent Dee Reuvers, SA Confex Nomathemba Ndlovu, ZITF

OTHER ASSOCIATIONS OF INTEREST TO THE INDUSTRY ABTA – African Business Travel Association Box 2594, Pinegowrie, 2123 t: +27 (0)11 888 8178 | c: +27 (0)83 679 2110 monique@abta.co.za | www.abta.co.za Founder: Monique Swart ANTOR – Association of National Tourist Office Representatives Box 41022, Craighall 2024 info@antor.co.za | www.antor.co.za ASATA – Association of Southern African Travel Agents PO Box 650539, Benmore, 2010 t: +27 (0)11 293 0560/61 barbara@asata.co.za general@asata.co.za Office manager: Barbara Viljoen Council of Events Professionals Africa Email: melanie@cepafrica.co.za Tel: +27 11 880 5883 Website: www.cepa.co.za EGF – Event Greening Forum 179 Jan Smuts Ave, Parktown North, Private Bag X7000, Parklands 2121 t: +27 (0)11 447 4777 info@eventgreening.co.za www.eventgreening.co.za Chairman: Justin Hawes Vice-chairman: Greg McManus

www.businesseventsafrica.com

FEDHASA National Office – Federated Hospitality Association of Southern Africa PO Box 3853, The Reeds, 0157 t: +27 (0)12 771 5568 c: + 27 (0)82 552 9862 ceo@fedhasa.co.za www.fedhasa.co.za Chief executive: Tshifhiwa Tshivhengwa PSASA – Professional Speakers Association of Southern Africa t: +27 (0)11 462 9465 c: +27 (0)83 458 6114 admin@psasouthernafrica.co.za www.psasouthernafrica.co.za SABOA – Southern African Bus Operators Association Postnet Suite 393, Private Bag X033, Rivonia 2128 t: +27 (0)11 511 7641 saboa@saboa.co.za | www.saboa.co.za SACIA – Southern African Communications Industries Association 96 The Bridles, Douglas Crescent, Sundowner, 2188 t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 kevan@sacia.org.za Executive director: Kevan Jones

SATI – South African Translators’ Institute Executive director: Marion Boers t: +27 (0)11 803 2681 | office@translators. org.za | www.translators.org.za SATSA – Southern Africa Tourism Services Association Box 900, Ferndale 2160 | t: +27 (0)11 886 9996 pa@satsa.co.za | www.satsa.com SKAL International South Africa Secretary: Anne Lamb t: +27 (0)21 434 7023 c: +27 (0)82 708 1836 | anne@yebo.co.za www.skalsouthafrica.org STA – Sandton Tourism Association t: +27 (0)83 558 5445 secretariat@sandtontourism.com www.sandtontourism.com TBCSA – Tourism Business Council of South Africa Box 11655, Centurion 0046 t: +27 (0)12 664 0120 | f: +27 (0)12 664 0103 comms@tbcsa.travel www.tbcsa.travel | www.tomsa.co.za Member relations manager: Boitumelo Moleleki TGCSA – Tourism Grading Council of South Africa Private Bag X10012, Sandton 2146

t: +27 (0)11 895 3000 f: +27 (0)11 895 3001 enquiries@tourismgrading.co.za TINSA – Interpreters/ Translators Network of Southern Africa Co-ordinator: info@interpreter.org.za t/f: +27 (0)11 485 2511 c: +27 (0)83 249 0010 www.interpreter.org.za TPSA – Technical Production Services Association 96 The Bridles, Douglas Crescent, Sundowner, 2188 t: +27 (0)11 083 6418 c: +27 (0)82 555 5556 kevan@sacia.org.za www.tpsa.co.za Executive director: Kevan Jones TTA – Tshwane Tourism Association Box 395, Pretoria 0001 t: +27 (0)12 841 4212 secretary@tshwanetourism.com www.tshwanetourism.com Chairperson: Bronwen Cadle de Ponte Secretary: Sithembile Nzimande Membership coordinator: Liz Oosthuysen membership@tshwanetourism.com

Business Events Africa August 2018 39

THE LAST WORD

Is business events Africa’s tourism and job creation panacea?

Africa’s tourism competitiveness is increasing and there is a sense of economic liberation as destinations scale up their tourism development agendas, specifically into the MICE sector.

If strategically harnessed, business events can be a potentially powerful contributor to economic diversification and growth.

By Rick and Colette Taylor, The Business Tourism Company

B

usiness events remains one of the most lucrative, yet least well-acknowledged, segments of the tourism industry. Africa is under-performing in world business events arrivals, recording three per cent of international association meetings, and six per cent of international organisation and association meetings respectively, according to ICCA and UIA. The Business Tourism Company believes that there is no greater burden than potential. We relentlessly maintain that tourism in Africa should be driven by the business events piston; it is this sector that will attract, accelerate and drive Africa’s tourism potential.

The channels to market are clearly defined, and we firmly believe that delegate volume and value is more cost-effective to attract an emerging market destination than that of leisure visitors. In addition to the enormous economic potential of the sector, there is

What is the Business Tourism Company?

The Business Tourism Company is an international African-based consultancy.

Rick Taylor is the strategic architect of four Convention Bureaus in Africa and more than 70 diverse tourism projects across South Africa, Namibia, Rwanda, Tanzania, Ethiopia, Uganda, Cameroon, Zambia, amongst others. Colette Taylor brings technical skills in marketing, event organisation, product development and much more to TBTC.

growing recognition that the value and legacy of business events extends well beyond the tip of the tourism iceberg. Event impact calculators are going beyond the sector’s direct financial contribution into the multiplier impact of knowledge expansion, community outreach, collaborative projects, international relations, trade and networking opportunities, enhanced business-to-business relationships, and raising awareness of host destinations that are the legacy benefits of meetings.

According to the African Center for Economic Transformation (ACET), 50 per cent of graduates annually and 12 per cent of all youth aged 15 to 35 in Africa are unemployed. One of the many questions addressed at the 2018 African Transformation Forum organised by ACET, recently held in Ghana, was “What should Africa do to support our youth to graduate into good jobs?”

It is well-referenced that tourism is one of the largest and fastest growing sectors of the world economy, and is a catalyst for development, economic growth, social change and job creation. Those countries at the forefront of Africa’s business events sector appreciation (South Africa, Morocco, Egypt, Rwanda and Uganda) have harvested some of the benefits through establishing convention bureaus, and are leading examples for others on the continent to follow.

Missing in Africa is a deeper comprehension by governments of the latent potency of convention bureaus as brokers of innovation, and the technicalities required to deliver its institutional value as an importer/exporter of knowledge. Global meeting buyers must be encouraged through harder working messaging to step outside their comfort zones and explore new experiences awaiting their delegates in Africa.

Liberalising air transport and further relaxation of visa rules, easier currency

40 Business Events Africa August 2018

convertibility, Afro-optimism and business events infrastructure development outside of South Africa is mushrooming. Worldclass convention centres and global branded hotels with meeting capabilities are fast appearing on skylines in Kampala, Kigali, Addis Ababa and beyond. The movement for destinations to invest in a professional Convention Bureau is being led by East Africa. Rwanda, Uganda, Kenya, Tanzania and Ethiopia are all demonstrating extraordinary efforts to build their business events infrastructure.

As an industry, the focus is on ‘purposeful meetings’ and their subsequent legacy benefits. This should also include enhancing skills development in Africa’s bright young graduates. Knowledge must be purposefully dispersed to ensure that the business events sector helps meet the future professional development aspirations of our youth.

Too many consultants working in Africa develop strategies that are then left inactivated to gather dust on shelves. Critical to advancing the sector is to evolve the consultancy model to guide, mentor and empower the next generation, to transfer the knowledge and skills of the consultants to develop industry careers and simultaneously strengthen the overall sector so that Africa enjoys its rightful share of global events.

This modus operandi will see Africa’s market share soar.

As an industry, we need to workshop sales strategies that provide global meeting buyers with an African conference business model that demonstrates the value in hosting ‘out of the ordinary’ experiences, illustrating the power of meetings as transformative social network spaces. These spaces will provide exposure, education and opportunities to our youth to help them become the next generation of high achievers.

We, at The Business Tourism Company, are passionate about transferring skills into the continent’s reservoirs of talent, and providing an African roadmap that is strategically delivering sustainable economic results.

If there is one thing we are sure about, it is that Africa can achieve the future it aspires to. Let’s shine the light on Africa as the best choice for that next meeting, together driving social change, creating a lasting legacy and growing job opportunities for our talented future leaders. www.businesseventsafrica.com

DIGITAL

DIRECTORY

2 for 1 offer

AFRICA’S LEADING

BUSINESS EVENTS DIRECTORY

The print listings now mirror our online directory style with basic and premium listings. In fact, upgrading a basic listing in print to premium will include an upgrade to premium on the website and vice versa. The same information online is printed in the print directory.

Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers and conference organisers in Africa. We have been a trusted source of information for more than 37 years, and now offer this valuable resource online.

The market is tough out there. What makes your business different from any other? For starters, be more accessible on the internet.

Online searches are now the preferred method of finding information and contact details, so the better your online presence, the more business you will get.

BENEFITS OF LISTING YOUR BUSINESS: • By claiming your listing, you can keep your company’s information up to date at your own convenience • Upgrade your listing online at any time to maximise your brand exposure • Improve your SEO and online presence • We provide a targeted audience for your business • See your stats – know how many people are seeing your listing • Increase traffic to your website with a link from the directory For as little as R2 400, you can get the edge over your competitors by providing indispensable information to your customers on our online directory.

Affordable advertising is just a click away.

Visit www.businesseventsafrica.com/directory

Call +27 (0)31 764 6977 for more information

Local Excellence Global Appeal

So much more than merely a multi-purpose conference and exhibition destination, the iconic Cape Town International Convention Centre combines flexible venues, impeccable service, cutting-edge technology and the finest global cuisine to transform your event into an extraordinary experience. So, whether your attendees are from around the world, or around the corner, give them the world-class experience they deserve with the uniquely African flair they desire, at the CTICC. For more information, or to book your event, exhibition or convention at CTICC, call +27 21 410 5000, email sales@cticc.co.za or visit www.cticc.co.za.