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“The Nation’s Best Read Construction Newspaper… Founded in 1957.” Your New England states connection • rachel slavid 1-800-225-8448 • kent Hogeboom 1-800-988-1203
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In 1952, Studebaker was 100 years old and nearing the end of its productive years as a transportation leader. The same year, Queen Elizabeth II succeeded her father on the United Kingdom throne. And in North Haven, Conn., Gilbert Howe gambled that he could make a living as a John Deere dealer. Sixty years later, Studebaker is long gone, but Queen Elizabeth continues her enduring reign and G&H Equipment is entering its seventh decade as a vital equipment dealer in south central Connecticut. With a new product line in the dealership’s showroom and others in the pipeline, the G&H story is still being written. A Cousin’s Recommendation The dealership came about fortuitously. When Howe’s second cousin decided to get out of the business, he was asked by John Deere executives if he knew anyone who might be interested in succeeding him. “I have a cousin who thinks the sun rises and sets on John Deere,” was the reply. So when a Deere representative came knocking on the Howes’ door, Gil and his wife, Helen, had a decision to make.
Howe was 43 years old at the time with years of seniority at a steel mill in adjacent New Haven. He had been doing custom work around North Haven with his John Deere, plowing and harrowing gardens, mowing fields, a middle-aged entrepreneur supplementing his mill income. Now the couple considered a wholesale career change. North Haven and other communities on the outskirts of New Haven were more rural in 1952, with small farms dotting the countryside. The agricultural scene was fully productive, not hobbyist, and the reliable “Johnny Popper” two-cylinder Deere tractors and other farm equipment were instrumental to the local economy. However, post-war population growth had begun and the character of the region was evolving into that of suburbia, with nearby Yale University, local Quinnipiac University and other campuses exerting growing economic influence. The dealership that Howe would replace was one town away from North Haven. The closest Deere competitors were 25 to 30 miles away. A need clearly existed for a dealership in central New Haven County and the Howes convinced themselves that throwing in their lot with Deere see g&H page 8