Technology
Creative spaces The Flux Innovation Lounge speaks with Construction Business News ME about how creative industries could play a major role in selling real estate
The Flux Innovation Lounge in DMC
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n October 2015, interactive technology group Engage Works and strategic brand design company StartJG joined forces to launch Dubai’s first hitech innovation lounge. The first Flux Innovation Lounge, debuted in March 2014 in London, aimed to be a space for ideas and exploring emerging technologies through hands-on experience. The lounge is a creative space designed to inspire leading creative minds – brands and agencies alike – through an evolved
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showcase of the world’s best emerging interactive technology. The Middle Eastern Flux Innovation Lounge is located Arenco Tower in Dubai Media City. The lounge draws multiple technologies from virtual reality to advanced robotics under one roof. Visitors can experience how interactive technology can enhance communication experiences for today’s biggest brands. It is built to drive insights and knowledge, to stimulate invention and to expose how the lat-
est developments in hi-tech can affect all businesses as well as our working lives, today and in the future. Steve Blyth, founder and CEO of Engage Works, says that the Flux Innovation Lounge received a phenomenal response in London and brands are increasingly recognising the power of technology as an enabler to better connect and engage with their employees and customers. “From robots to augmented reality, Flux Innovation Lounge showcases the most innovative solutions the industry can offer.”