Namati Brand Guidelines

BRAND GUIDE

PUTTING THE POWER OF LAW IN PEOPLE’S HANDS.

TABLE OF CONTENTS

LOGO

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Types & File Types 5 Clear Space 6 Minimum Size 6 Color Usage 7 Unacceptable Usage 7 Co-branding 8

TYPOGRAPHY

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Headline Font 10 Body Copy Font 11 Hierarchy 12 How to Use 13 Sample 13 Typographic Formula 14 Alternative Font 17 Download 17

COLORS

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Primary 19 Secondary & Tertiary 20 Hierarchy 22 Samples 23

GRAPHIC ELEMENTS

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PHOTOGRAPHY 29 SOCIAL 32 EXAMPLES OF USE

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LOGO The Namati logo is the primary representation of the brand. Used properly and consistently it becomes one of our most valuable brand assets. The primary version of the logo should be used predominately, unless circumstances dictate otherwise.

PRIMARY

File Types SOCIAL

For print materials or marketing items (pens, t-shirts, hats), use CMYK with PDF, AI or EPS files.

For digital pieces, use RGB with PNG or JPG files.

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Clear Space To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark.

The minimum clear space is defined as the height of the “N.” This minimum space should be maintained as the logo is proportionally resized.

Minimum Size 1.5” minimum width

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This measurement refers to the smallest dimensions allowed for reproduction.

Stated as a minimum width, minimum size ensures the legibility and visual clarity of the brand element.

Color Usage The usage for Namati is fairly minimal. The logo will mostly be used in Namati blue or white.

Unacceptable Usage A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing or distorting in any way - that includes adding unnecessary and unattractive text decorations like drop shadows and outlines.

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Co-branding Aligning partnership logos should follow clear space rules. The separating line between the two logos can be created using a 2pt stroke, .75” in length, in a neutral color.

Namati branding should always be used throughout co-branded collateral.

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TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of typefaces best represent the bold and modern feel of the brand and should be used across all print and web applications.

HEADLINE FONT

Oxygen The headline and subhead typeface is Oxygen. Specific weights, such as light, regular or bold, are used for different types of text.

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Light Regular Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

BODY COPY FONT

Open Sans

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Open Sans Regular is used primarily for body copy.

It is a crisp, easy to read typeface that scales well.

The typeface has a variety of other weights to choose from. These other weights should be used sparingly.

See following pages for the recommended use.

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Hierarchy Typography must be used consistently in order to ensure a clear connection.

Each typographic element contributes to the success of the overall style.

Exceptions for creative liberties can made, on occasion.

When designing text for headlines, the Oxygen typeface should maintain 30-56 point font size. The text for sub-heads using the Oxygen typeface should maintain 15-28 point font size.

Open Sans Regular is reserved for body copy, range in size from 9-14 points. Captions should be set in italic or light italic, not to exceed 8 points in size.

OXYGEN LIGHT HEADLINE OXYGEN REGULAR HEADLINE OXYGEN BOLD HEADLINE Oxygen Regular Sub-Headline Oxygen Bold Sub-Headline Open Sans Regular is our primary body copy typeface. Sample copy continues here. In 2018, 155 community paralegals working with Namati and our partners supported 19,000+ active clients* in 5 countries to address injustices involving land, environment, healthcare, and citizenship.

Caption copy or footnote information utilizes Open Sans Light Italic or Regular Italic.

SAMPLE

OXYGEN LIGHT, REGULAR, OR BOLD IS OUR HEADLINE TYPEFACE. Oxygen Regular or Bold, ranging in size from 15-28 point, is ideal for sub-heads or paragraph titles.

Open Sans Regular is our primary body copy typeface. It should range in size from 9-14 point, in most cases. Set body copy in 90% black and 40 point tracking. Secondary colors can be used to accentuate important information, but should be applied sparingly.

Sample copy continues here. In 2018, 155 community paralegals working with Namati and our partners supported 19,000+ active clients* in 5 countries to address injustices involving land, environment, healthcare, and citizenship.

Caption copy or footnote information utilizes Open Sans Light Italic or Regular Italic. Set in 90% black, not to exceed 8 points in size, with 25 point tracking, and at least 11 point leading.

How to Use In all cases, the italic and bold variations should be used sparingly — for emphasis only.

When designing with text for headlines or sub-heads, the Oxygen typeface can be set in either 90% black or one of the primary or secondary colors. All caps or title case is interchangeable.

Open Sans Regular is reserved for body copy, in 90% black, with opportunities to call attention to important information by applying secondary colors.

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Leading & Tracking

TYPOGRAPHIC FORMULA It is important to follow these proportions when creating materials in order to maintain brand consistency.

For headlines and subheads, leading is always 10% greater than the size point size of the text. For example, when the point size of the text is 30pt, the leading becomes 33pt.

For body copy, leading is always 40% greater than the point size of the text. For example, when the point size of the text is 10pt, the leading becomes 14pt.

The following applies for both Open Sans and Oxygen. Tracking should be set at 40 for text 18pt size and smaller. It should be set at 0 for text greater than 18pt size.

Text Size Apply a ratio combination of 1:2 for headings to sub-head and sub-head to body copy, and a ratio of 1:5 for headings to body copy.

The sub-head text should be approximately half the size of the headline, and the body copy should be roughly one fifth the size of the headline. For example, if the headline is 58pts, the sub-head should be 29pts and the body copy should be 11-12pts. If there is only a sub-head to reference, the body copy should use the 1:2 ratio.

For example, the sub-head is 18pts, the body copy should be 9pts.

However, the body copy should never be reduced less than 9pts in size. If that threshold is reached, maintain only the 1:2 ratio for the headline and subheads.

Should you need additional sub-sections within a text heavy document, either bold and/or apply all caps to the body copy to create the section or paragraph header. Avoid layering a document with too many text sizes, and utitlize secondary colors, capitalization, and bolding.

SAMPLE

OXYGEN HEADLINE: Uses 30pt size, 33pt leading and tracking set at zero.

Oxygen bold sub-head uses 15pt text size, 17pt leading and tracking set at 40.

Open Sans Regular is our primary body copy typeface. This example is set with 90% black, 9pt text size, 13pt leading and tracking set at 40. Sample copy continues here. In 2018, 155 community paralegals working with Namati and our partners supported 19,000+ active clients* in 5 countries to address injustices involving land, environment, healthcare, and citizenship.

Caption copy or footnote information utilizes Open Sans Light Italic or Regular Italic.

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Alternative Font When these fonts are not accessible, such as on email, Tahoma is a suitable font alternative.

Download These fonts are available for download on fonts.google.com and should be used for all branding.

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COLORS Color is an integral part of brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but also serve a purpose by communicating a certain feeling to the audience.

PRIMARY

Primary Colors

548 C 100, 15, 18, 62 0, 77, 99 004d63

The two primary colors used throughout the brand are blue and neutral. Namati blue is used in the logo and on all communication pieces.

Namati neutral is used as a base or background color. This color palette represents a professional, dynamic style.

4, 5, 10, 0 242, 236 ,225 f2ece1

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Secondary & Tertiary Color Palette The secondary palette consists of muted, but bold colors. The tertiary color palette is meant to highlight the corresponding secondary color and reflects the fresh, innovative values of the brand.

When using any of these colors, it is important to limit the use of combining secondary colors within a page, section, topic, or photo - unless depicting data with graphs or icons.

SECONDARY

Dark Blue

Dark Neutral

Dark Green

Dark Teal

Dark Yellow

Dark Red

100, 15, 18, 72

14, 17, 33, 0

68, 20, 100, 4

0, 64, 83

87, 38, 32, 4

0, 5, 100, 20

31, 99, 70, 32

219, 203, 173

96, 152, 65

004053

0, 125, 150

214, 191, 0

133, 24, 52

dbcbad

609841

007d96

d6bf00

851834

Light Yellow

Light Red

TERTIARY

Light Green

Light Teal

40, 0, 100, 0

65, 0, 28, 0

0, 3, 100, 10

10, 95, 61, 1

96, 152, 65

15, 211, 205

237, 213, 0

215, 48, 82

a6ce39

0fd3cd

edd500

d73052

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PRIMARY

Hierarchy It is important to follow these proportions when creating any communications materials in order to maintain brand consistency.

Namati blue plays a prominent role in all brand communications and should be balanced with Namati neutral. The secondary colors are used sparingly throughout illustrations, headlines, and call to actions, in order to maintain meaning and potency. The tertiary colors should be used in association with the corresponding secondary color, at minimum, with the purpose to guide the attention of the audience.

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SECONDARY

TERTIARY

SAMPLES

“

Namati Nuetral is meant to create white space, or define boundraies to help break up text.

Dark nuertral can compliment Namati Nuetral in subtle ways, such as a pull quote mark, boarder lines, etc.

The secondary colors should use it’s corresponding tertiary color to emphasize information or direct visuals.

How to Use Together At times, it may be necessary to utilize multiple tertiary colors with secondary colors (ie. graphs, charts, icons, etc).

The secondary color should use it’s corresponding tertiary color to emphasize information or direct visuals. For instance, dark teal is paired with light teal, dark green is paired with light green, and so on. Always remember that the tertiary colors are to be used at minimum and should not be used without their corresponding secondary color.

Dark blue and dark neutral are secondary colors, but should be used to subtly compliment, call out, or draw attention to areas where their corresponding primary color is being used.

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GRAPHIC ELEMENTS The graphic elements for the Namati brand creates a unique look that draws on the organic design of the logo. These elements can be emphasized or played down individually to add visual interest and enhance the brand’s storytelling.

Graphic Line Style When used consistently, these elements create continuity among collateral. The color bar should use secondary or tertiary colors to call attention to information, separate blocks of text or underscore headlines. In most cases it should be set at a 3 point stroke.

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Graphic Element Style They are not limited to, but are graphic shapes that add visual interest to images, labeling, or call to actions.

Use them to emphasize a specific part of information or to add color to materials that may not be completely engaging on its own.

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Use the edges of the logo to create dynamic graphic elements that are flexible within the brand.

The graphic element can be used to add color to collateral that may not be completely engaging on its own.

EMPHASIZE A SPECIFIC PART OF INFORMATION.

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PHOTOGRAPHY Photography is one of the key opportunities to convey our personality. It is genuine and sensitive. It evokes emotion and tells a strong narrative. Our photography style reflects and reinforces the focus of our mission.

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Photo Style High quality, well lit and composed photos of individuals shown in a relevant environment, looking dignified and active, and representing the implications of a story, is often preferable to a literal documentation of an event.

Photos of people used in our publications need consent forms and should be accompanied by a credit, and a caption if space permits.

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SOCIAL It is equally important to incorporate the visual branding elements into social and digital media communications. Doing so capitalizes on the brand, adding value to the content and further strengthening the outreach.

Search

Search

NEW POST

NEW POST

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community paralegals and their clients have achieved redress to over 1,000 grievances across Like

Commen t

Type a pos t

community paralegals and their clients have achieved redress to over 1,000 grievances across Like

Commen t

Type a pos t

Examples of Social Media Posts Namati brand elements should be included in all social media posts, but with a balance.

Keep the design simple, clear and professional.

Social media trends are constantly updating and it is important to be relevant, but stay true to the brand.

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EXAMPLES OF USE The Namti brand guidelines are flexible, with the opportunity to evolve without becoming quickly dated. The following pages contain examples of how to approach some of the materials.

I N D O N ESI A RES EARCH BR I EF March 2019

INTRODUCTION Community paralegals are dedicated to legal empowerment: they help people to understand, use, and shape the law. These advocates are called different names in different places –including «communitylegal worker,» «barefoot lawyer, “grassroots legal advocate,”or a host of other titles. They are trained in law and policy and in skills like mediation, organizing, and advocacy. Some are generalist –they engagewhatever justice issues community members bring to them. Others specialize –they may focus on supporting survivors of sexual violence, or protecting community land rights, or in addressing failures in the delivery of public services.

Community paralegals are client-facing. Although they are called“community paralegals,” they are not the kind of paralegalswho primarily serve as lawyers› assistants. Community paralegalswork with clients to seek concrete solutions to instances of injustice, often at thecommunity or administrative levels. They form a dynamic, creative frontline that can engage formal and traditional institutions alike. Moreover, just as primary health workers are connected to doctors, community paralegalsare often connected to lawyers who may help to pursue litigation or high-level advocacy if frontline methods fail.

“

We aim to one day expand our research to offer a more comprehensive analysis of this larger universe.

For now, however, our research briefs are limited to offering summary information and illustrative examples of the community paralegalswho have been formally recognized by law or policy.

This research brief is part of a series thatreviewsthe nature of the work undertaken by community paralegals, and the extent to which that work is recognized or funded bygovernment. Please note that the first briefs published for this series focus on the types of community paralegalswho have been formally recognized either in law or policy. We acknowledge that this is just a small part of a much larger picture.Beyond the government-recognized paralegals discussed in these briefs, a broader, dynamic ecosystem of community paralegalsoperates effectively without state recognition in many countries. We aim to one day expand our research to offer a more comprehensive analysis of this larger universe. For now, however, our research briefs are limited to offering summary just a small part of a much larger picture.Beyond the governmentrecognized paralegals discussed in these briefs, a broader, dynamic ecosystem of information and illustrative examples of the community paralegalswho have been formally recognized by law or policy.

Each of these briefs is a living just a small part of a much larger picture.Beyond the government-recognized paralegals discussed in these briefs, a broader, dynamic ecosystem of document--if you have an update, addition or a correction, please contact us at community@namati.org.

THE LAW IN PRACTICE Defining Community Paralegals

Are community paralegals recognized? How are they defined?

Community paralegals1 are formally recognizedunder the legal aid law. Under the 2011 Legal Aid Act (also called the Law on Legal Assistance), it is a fundamental obligation of the state to ensure that citizens have theright to access the justice system and equality before the law, as stated in the Indonesian Constitution.This Act outlined the state’s obligation to fund legal aid through financial support to civil society organizations. It also allows verified and accredited ‘Legal Aid Providers’ to recruit paralegals (as well as professors and law students). Legal Aid

Text Heavy Example Oxygen as headlines and subheads, using Namati blue or dark yellow, at 12pt font size, 70pt tracking.

Open Sans as the body copy set in 90% black, 9pt font size, 40pt tracking.

Use of the secondary palette colors, dark yellow and dark neutral. Namati blue in prominent color and Namati neutral is a background color.

Graphic element is used for the bottom boarder and header block.

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Text with Photo Example Namati logo is in all white.

Oxygen as headlines and subheads, using dark red.

Open Sans as the body copy set in 90% black, 9pt font size, 40pt tracking.

Namati blue in prominent color and dark red pulls out the headlines and accent lines.

Graphic element is used for the header block.

II. BACKGROUND: A LEGAL EMPOWERMENT APPROACH TO COMMUNITY LAND PROTECTION For the past decade, Namati and its local partner organizations have co-designed, through iterative learning and experimentation, an innovative legal empowerment approach to community land protection. The overall goal of Namati’s approach is not only to support communities to document and protect their land rights, but to empower community members to: • Create and adopt strong community by-laws that hold leaders accountable and ensure good governance of lands and natural resources; • Strengthen land rights protections for women and other vulnerable groups; • Sustainably use and manage their natural resources and regenerate the local ecosystem; and • Negotiate with potential investors seeking land from a position of legal empowerment and knowledge.

From 2009 until 2016, Namati worked very closely with three partner organizations: the Land and Equity Movement in Uganda (LEMU), Centro Terra Viva (CTV) in Mozambique; and the Sustainable Development Institute (SDI) in Liberia. The fieldwork was carried out in Lira,

Oyam and Apac Districts in Northern Uganda, in Inhambane Province in Mozambique, and in Rivercess County in Liberia. During this time, Namati, SDI, CTV and LEMU together developed an integrated community land protection process by: gathering and analyzing data on impacts, confronting challenges and innovating solutions, and, most importantly, by listening to communities’ of these villages have direct ownership rights, while others have permanent or seasonal use and access rights. experiences, needs and desires.10 The resulting process took roughly 18 months and included five general steps (adapted to align with each country’s laws and policies).

These are:

1. Laying The Groundwork The “Laying the Groundwork” activities were designed to create structures for inclusive community participation throughout the land protection process; raise awareness of the importance of protecting community lands; and motivate community members’ participation. From 20112016, this process included: • Community definition. Facilitators consulted with relevant government officials, customary leaders, and community members, together balancing various

6namati.orgassistance outside of courts, and drafting of legal documents.8If the number of lawyers employed by the Legal Aid Provider is insufficient relative to the amount of people in need, paralegals can provide “litigation legal aid” provided that they are supervised by a lawyer.9This type of work includes civil, criminal,and administrative casework. It is provided by accompanying and/or carrying out a.

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Co-branded, with Photo and Limited Text Example Co-branded logo lockup.

Complimented with Namati branding.

Oxygen as the headline, using dark green to highlight specific word, 35pt font size, 40pt tracking.

Use of the secondary and tertiary palette colors, dark green and light green.

Namati blue used as prominent color.

GRASSROOTS LEGAL EMPOWERMENT

Graphic element is used for the top boarder and highlight line to the right of the text block.

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