French American School of Denver Brand Guidelines

BRA ND G U I D E LI N E S JUNE 2023

LOG O PRIMARY

SECONDARY

The logo should be used on all communications and school materials. A one inch minimum size should be maintained, with the exception of social media.

1” minimum size

The secondary logo is an inverted logo that should be placed only on navy blue backgrounds when a single color logo is required (i.e. merchandise).

CO LORS The primary typeface is Jost, and should be used for all headers and sub heads.

Download Jost here. The secondary typeface is Quiet Sans, and should be used for all body copy. Quiet Sans is an Adobe font. If access is not available, the PC alternative to Quiet Sans is Arial.

Aa Aa Aa

JOST ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

QUIET SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ARIAL A B CDE F G HI J K L MNO P Q RST U V W X Y Z a b c d e f g h ijk lmn o p q rs t u v wx yz

CO LORS

N AV Y 1c 274f

The primary color is navy and

C M YK 9 8, 90 , 3 9, 37

can be used for backgrounds, headers or sub heads. The

RGB 28, 3 9, 79

secondary colors, blue and light blue, can be used for divider lines, backgrounds and sub heads. There are

B LU E

call-to-action elements or when additional colors are

1c 4 5 87

needed.

C M YK 10 0 , 8 3 17, 4 RGB 28, 69, 13 5

L I GH T B L U E C M YK 8 6 , 3 9, 2 2 , 1 RGB 0 , 1 2 8, 166 6 6 122 4 C M YK 3 5 , 96, 73, 50 RGB 10 2, 18, 3 6

TERTIARY

3 37 d2 9 C M YK 8 1, 2 8, 10 0 , 15 RGB 5 1, 12 5, 41

ffffff CMYK 0, 0, 0, 0 R GB 2 55, 2 55, 2 55 47697d CMYK 76, 51, 3 8, 13 R GB 71, 10 5, 12 5

WHITE

SECONDARY

0 0 8 0 a6

G R AY B LU E

can be used sparingly for

MAROON

and icons. The other three

GREEN

should be used for text

PRIMARY

four tertiary colors. White

I MAG E R Y Imagery should be student focused, playful and highlight the diversity of the school and programs.

G RAPHICS

Abstract French flags geometric pattern

Examples of use:

French American School of Denver f asd e nve r. o rg