BRAND GUIDELINES
JUNE 2023
LOGO
PRIMARY
The logo should be used on all communications and school materials. A one inch minimum size should be maintained, with the exception of social media. The secondary logo is an inverted logo that should be placed only on navy blue backgrounds when a single color logo is required (i.e. merchandise).
COLORS
The primary typeface is Jost, and should be used for all headers and sub heads. Download Jost here. The secondary typeface is Quiet Sans, and should be used for all body copy. Quiet Sans is an Adobe font. If access is not available, the PC alternative to Quiet Sans is Arial.
SECONDARY
JOST
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Aa
QUIET SANS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ARIAL
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
COLORS
The primary color is navy and can be used for backgrounds, headers or sub heads. The secondary colors, blue and light blue, can be used for divider lines, backgrounds and sub heads. There are four tertiary colors. White should be used for text and icons. The other three can be used sparingly for call-to-action elements or when additional colors are needed.
NAVY
1c274f
CMYK
98, 90, 39, 37
RGB 28, 39, 79
BLUE
1c4587
CMYK
100, 83 17, 4
RGB 28, 69, 135
LIGHT BLUE
0080a6
CMYK 86, 39, 22, 1
RGB 0, 128, 166
661224
CMYK 35, 96, 73, 50
RGB 102, 18, 36
337d29
CMYK
81, 28, 100, 15
RGB 51, 125, 41
ffffff
CMYK 0, 0, 0, 0
RGB 255, 255, 255
47697d
CMYK 76, 51, 38, 13
RGB 71, 105, 125
