33 Whitespace and text color In design, the term whitespace refers to the negative space that is intentionally left without content to increase legibility, guide the viewer to a focal point, or create emphasis and structure. It builds harmony, elegance and balance. Whitespace allows the viewer to not be overwhelmed and encourages the viewer
90% Black
20% Black
to stay engaged. Keeping the design decluttered is
RGB 44 44 49
RGB 209 211 212
an integral part of CBCF brand identity, as it helps
HEX 414042
HEX d1d3d4
express sophistication.
CMYK 0 0 0 90
CMYK 0 0 0 20
In text rather than using the CBCF Black, to soften the contrast 90% black should be used with the color composition of c 0 m 0 y 0 k 90, or r 44 g 44 b 49. For lighter text used in page numbers and other secondary element the preferred color is 20% black.
JULY 2021
CBCF BRAND BOOK
