Whitespace and text color

In design, the term whitespace refers to the negative space that is intentionally left without content to increase legibility, guide the viewer to a focal point, or create emphasis and structure. It builds harmony, elegance and balance. Whitespace allows the viewer to not be overwhelmed and encourages the viewer to stay engaged. Keeping the design decluttered is an integral part of CBCF brand identity, as it helps express sophistication. In text rather than using the CBCF Black, to soften the contrast 90% black should be used with the color composition of c 0 m 0 y 0 k 90, or r 44 g 44 b 49. For lighter text used in page numbers and other secondary element the preferred color is 20% black.

20% Black

RGB 209 211 212 HEX d1d3d4 CMYK 0 0 0 20

33

90% Black

RGB 44 44 49 HEX 414042 CMYK 0 0 0 90