Photography

High-quality photographs ensure brand trust and positive perception. Photos should always be reproduced at a proper resolution for the medium used: 300 dpi for print and 72 dpi for digital display. Avoid using pixellated images or images that are out of focus. The use of photography is part of CBCF visual identity. The imagery should be consistent over all platforms to support recognition. CBCF has access to an extensive photo library. Prioritize the use of real-life photos over stock imagery, however whenever stock imagery is used, choose imagery that properly represents the purpose of CBCF.

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