EUROPEAN BICYCLE MARKET 2015 edition
Industry & Market Profile (2014 statistics)
CONTENTS FOREWORD BACKGROUND THE EUROPEAN BICYCLE INDUSTRY THE CONEBI MEMBERS
4 5 6 8
EUROPEAN BICYCLE PRODUCTION EUROPEAN BICYCLE PRODUCTION (EU 28) IN UNITS - 2000-2013 2014 EU28 BICYCLE PRODUCTION – COUNTRY SHARE 2014 EU28 BICYCLE PRODUCTION – COUNTRY RANKING
10 11 12 13
EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION 2014 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY SHARE 2014 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY RANKING
14 15 16
EUROPEAN BICYCLE SALES EUROPEAN BICYCLE SALES (EU 28) IN UNITS – 2000-2014 2014 EU28 BICYCLE SALES – COUNTRY SHARE 2014 EU28 SALES – COUNTRY RANKING 2014 AVERAGE PRICE (€) PER COUNTRY (EU 28) EUROPEAN EPAC SALES (EU 28) IN UNITS – 2009-2014 2014 EU28 EPAC SALES – COUNTRY SHARE 2014 EU28 EPAC SALES – COUNTRY RANKING
17 18 19 20 21 22 23 24
2014 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT 2014 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28) 2014 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28) 2014 EUROPEAN BICYCLE PARTS AND ACCESSORIES
25 26 27 28
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN INDUSTRY & MARKET PROFILE
29
FRANCE BICYCLE MARKET REPORT FRANCE - BICYCLE PRODUCTION FRANCE – BICYCLE SALES (UNITS) FRANCE – BICYCLE SALES (€) FRANCE - PARTS & ACCESSORIES PRODUCTION FRANCE - BICYCLE EMPLOYMENT
30 31 32 33 34 35 36
GERMANY BICYCLE MARKET REPORT GERMANY - BICYCLE PRODUCTION GERMANY - BICYCLE SALES (UNITS) GERMANY - BICYCLE SALES (€) GERMANY - PARTS & ACCESSORIES PRODUCTION GERMANY - BICYCLE EMPLOYMENT
37 38 39 40 41 42 43
GREAT BRITAIN BICYCLE MARKET REPORT GREAT BRITAIN - BICYCLE PRODUCTION GREAT BRITAIN - BICYCLE SALES (UNITS) GREAT BRITAIN - BICYCLE SALES (€) GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION GREAT BRITAIN - BICYCLE EMPLOYMENT
44 45 46 47 48 49 50
ITALY ITALY - BICYCLE PRODUCTION ITALY - BICYCLE SALES (UNITS) ITALY - BICYCLE SALES (€) ITALY - PARTS & ACCESSORIES PRODUCTION ITALY - BICYCLE EMPLOYMENT
51 55 56 57 58 58
The NETHERLANDS BICYCLE MARKET REPORT THE NETHERLANDS - BICYCLE PRODUCTION THE NETHERLANDS - BICYCLE SALES (UNITS) THE NETHERLANDS - BICYCLE SALES (€) THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION THE NETHERLANDS - BICYCLE EMPLOYMENT
60 61 62 63 64 65 66
BULGARIA BULGARIA - BICYCLE PRODUCTION BULGARIA - BICYCLE SALES (UNITS) BULGARIA - BICYCLE SALES (€) BULGARIA - BICYCLE EMPLOYMENT
67 68 69 70 71
SPAIN BICYCLE MARKET REPORT SPAIN - BICYCLE PRODUCTION SPAIN - BICYCLE SALES (UNITS) SPAIN - BICYCLE EMPLOYMENT
72 73 74 75 76
FOREWORD This document is the sixth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by the Confederation of the European Bicycle Industry CONEBI (former Colibi-Coliped). The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations and the European bicycle manufacturers’ associations EBMA for their valuable and much appreciated contribution in the compilation of this work.
Copyright 2014 CONEBI The information contained in this document may only be reproduced with explicit mention of: Source: CONEBI – Confederation of the European Bicycle Industry
CONEBI Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 304 48 87 Fax: +32 – (0)2 762 81 71 E-mail: manuel.marsilio@conebi.eu greet.engelen@conebi.eu Web: www.conebi.eu
BACKGROUND
CONEBI is the Confederation of the European Bicycle Industry. Its members are the national Bicycle Industry Associations in 14 different countries: Austria, Belgium, Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, The Netherlands, Poland, Spain, Sweden and Turkey. CONEBI combines the efforts that have been efficiently put by COLIPED and COLIBI all over the past decades in order to have maximum strength in representing its members’ interests at European level: the new association will keep on maintaining regular contacts with European policy makers and Authorities, as well as with other associations that pursue common objectives, the European standardization body CEN, Industry and mobility experts, and the international press. CONEBI’s aim is the growth of the Bicycle, EPAC and P&A Industries and of the Cycling Culture in Europe.
CONEBI advocates for: - the appointment of a European Bicycle Officer within the European Commission; - fair trade and the fight against unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure and use, costs & benefits of cycling, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; CONEBI fully supports the European (EN) safety standards for bicycles and has a Liaison status within CEN TC 333 ‘Cycles’. It also takes part officially in the consultations of the Working Group on Motorcycles organized by the European Commission – DG Growth. The activities promoted by the Confederation of the European Bicycle Industry go also beyond the European borders: for the past 23 years the joint European COLIPED booth (since this year CONEBI booth) has brought the leading representatives of the European Bicycle Industry to the Taipei Cycle Show (Taiwan).
For more information please visit the new CONEBI website at www.conebi.eu
THE EUROPEAN BICYCLE INDUSTRY 20.000.000 bicycles and EPACs are sold annually across Europe, out of which 12.000.000 are produced in EU: the European Bicycle Industry generates directly and indirectly more than 70.000 jobs in the Union market over 600 SMEs. On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within CONEBI. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas.
E-Mobility The e-mobility revolution in the next 10 years should be a "bottom-up" process, focusing first on EPACs (Electric Power-Assisted Cycles) which already developed well in the past decade. Next should be the more powerful two-wheelers such as e-bikes, e-mopeds and e-scooters and only much later (10 to 20 years from now) attention should go to electric cars. In fact, the technology of aluminum alloys and carbon composites, as well as the ever lighter and more powerful batteries that we have been developing in the EPAC industry in the last decade, will undeniably be a source of inspiration for the e-moped and even for the e-cars industry.
Contribution to the European Union’s ambitious goals The EU bicycle & EPAC industry have a very important role to play, not only in Europe’s ambition to seriously cut C02 emissions, but also in policies such as public health, environment (energy efficiency, noise pollution, etc.), transport, and many more. Being the largest employer in Europe in the Green Industries, we will do our utmost to continuously stress this role.
“CONEBI represents the European bicycle Industry. As I stated in the previous reports,
the EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and Cycling Culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. Deliveries can then be more flexible as the produced series can be smaller and lead times can be shorter. Our bicycle industry is spread over the whole EU territory, with 600 small and medium-sized bicycle companies. Thanks to the regionalism of our ‘green’ industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! Bicycles are also used for recreation at all ages. Whether it’s on the playground, in the mountains, or on the road, riding a bicycle is fun and keeps you fit. The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened”.
René Takens – CONEBI President
“Over 70.000 people are working in the EU bicycle industry, one of the most environmentally-friendly industries of Europe. Biking is not only 100 percent CO2 free, but it is also an important factor for the health and recreation of the user. The role as an efficient transport vehicle especially in congested areas and cities become more and more important High quality and safety standards of European made bikes and bike components guarantee an unproblematic use without any hassle. European Research and Development in the bike sector permanently create a lot of innovations and also working places. Due the production close to the user also the CO2 balance is very favorable, as the influence of congestions due to long transportation of imported parts is very limited. Biking is healthy, biking is cool”
Erhard Büchel - CONEBI Vice President
THE COLIBI & COLIPED MEMBERS Austria FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien
Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289
E-mail: andreas.gaggl@wko.at Web: www.wko.at/fahrzeuge
Belgium AGORIA Diamant Building Bd A. Reyers 80 B – 1030 Brussels
Tel. +32 – (0)2 706 79 69 Fax +32 – (0)2 706 79 76
E-mail: jan.renneboog@agoria.be Web: www.agoria.be
Bulgaria ABPB jk Hipodruma, bl.120 Entr.V apt.74 BG – 1612 Sofia
Tel. +359 - 889-459-536
E-mail: geosof@mail.bg Web: www.abpb-bg.com
Tel. +49 - 6196-5077 0 Fax +49 - 6196-5077 20
E-mail: neuberger@ziv-zweirad.de Web: www.ziv-zweirad.de
Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66
E-mail: office@ba-gb.com Web: www.ba-gb.com
Tel. +358-919 231 Fax +358 962 44 62
E-mail: heikki.karsimus@teknologiateollisuus.fi Web: http://new.teknologiateollisuus.fi/en/
France Univelo 3 rue Jules Guesde F – 92300 Levallois Perret
Tel. +33-1 47 31 56 25 Fax +33-1 47 31 56 32
E-mail: virgile.caillet@fifas.com Web: www.tousavelo.com
Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tószeg HU - Parkoló tér 1.
Tel. +36 - 56 586 505 Fax +36 - 56 586 484
E-mail: Z.Steurer@accell-group.com Web: www.mkksz.org
Germany ZIV Königsteiner Strasse 20A D – 65812 Bad Soden/Ts.
Great Britain BAGB 3, The Quadrant GB – Coventry CV1 2DY
Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers’ Section Etelaranta 10, POB 10 FIN – 00131 Helsinki
Italy ANCMA Via A. Da Recanate 1 I – 20124 Milan
Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun
The Netherlands RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam
Spain AMBE C/ El Pla, 106 E – 08980 Sant Feliu de Llobregat Barcelona
Tel. +39 – 02 677 35 11 Fax +39 – 02 6698 20 72
E-mail: nigrelli@ancma.it Web: www.ancma.it
Tel. +48 – (0)43 843 42 93 Fax +48 – (0)43 843 42 93
E-mail: biuro@polskiestowarzyszenierowerowe.pl Web: www.polskiestowarzyszenierowerowe.pl
Tel. +31 - (0)20-504 49 49
E-mail: s.boedijn@raivereniging.nl Web: www.raivereniging.nl
Tel. +34 - 655 824 085
Sweden FoG Klara Norra Kyrkogata 31 / Box 22307 SE - 104 22 Stockholm
Tel. +46-8 508 938 21
Turkey BISED Organize Sanayi Bölgesi 3.kisim Ahmet Tütüncüoðlu Cad. - NO:1 TR - Manisa
Tel. +90-236-213 0045 Fax + 90-236-213 0050
E-mail: carlos@asociacionambe.es Web: www.asociacionambe.es
E-mail: joakim.stenberg@branschkansliet.se Web: www.fog-cykel.se
E-mail: Onder.Senkon@bianchi.com.tr
EUROPEAN BICYCLE PRODUCTION
EUROPEAN BICYCLE PRODUCTION (EU 28) (1,000 units) 2000 – 2014
16,000 14,531
14,000
13,009
12,828
13,232
13,218
13,320
13,086
13,246
12,272
12,178
12,241 11,758
12,000
11,939
11,537
11,360
2012
2013
10,000
8,000
6,000
4,000
2,000
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000
2003
2001
2004
2005
2006
2007
2003
2004
2005
2002
2008
2006
2009
2007
2010
2008
2011
2009
2010
2011
2012
2014
2013
2014
14 531 13 009 12 272 12 828 13 232 13 218 13 320 13 086 13 246 12 178 12 241 11 758 11 537 11 360 11 939 -10,47
-5,67
Comments : Data including EPAC production
4,53
3,15
-0,11
0,77
-1,76
1,22
-8,06
0,52
-3,95
-1,88
-1,53
5,10
2014 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY SHARE (1,000 units)
Czech Republic 3% Lithuania Hungary Spain 3% 3% 3% France 5%
Slovakia 2% Others 4% Italy 23%
Portugal 6%
Germany 18% Poland 8%
Bulgaria 8%
Romania 7%
EU 28
Comments : * : estimate Data including EPAC production
Latvia
11 939 -
Spain
Bi cycl e Producti2on 729 (x 1,000) 2 139 991 950 850* 820 720 630 370 356 333 323 210 138 108 99 83 52 34 5 0 0 0 0 0 0 0 0 Country s hare %22,85 17,92 8,30 7,96 7,12 6,87 6,03 5,28 3,10 2,98 2,79 2,71 1,76 1,15 0,91 0,83 0,70 0,44 0,28 0,04 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Country
Italy
Malta
Luxembourg
Ireland
Estonia
Denmark
Cyprus
Croatia
Slovenia
Finland
Great Britain
Sweden
Belgium
Greece
Austria
Slovakia
Lithuania
Czech Republic
Hungary
France
Portugal
Romania
Bulgaria
The Netherlands
Poland
Germany
The Netherlands 7%
2014 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY RANKING (1,000 units)
3,000 2,729
2,500 2,139
2,000
1,500 991
950
1,000
850
820 720
630
500
370
356
333
323 210
138
108
99
83
52
34
5
Comments : * : estimate Data including EPAC production
11
12
13
14
15
Ireland
Latvia
Luxembourg
0
Estonia
5
Cyprus
Croatia
52 34
Denmark
Finland
Slovenia
EU 28
10
Austria
Malta
9
Slovakia
100
8
Lithuania
Great Britain
Czech Republic
11 939
18 19 20 21 21 21 21 21 21 21 21
7
Spain
0
17
6
Hungary
83
16
5
France
99
4
Portugal
950 850* 820 720 630 370 356 333 323 210 138 108
Romania
Sweden
3
Greece
2
The Netherlands
991
1
Bulgaria
2 729 2 139
Belgium
Ranki ng
Poland
Bi cycl e Producti on (x 1,000)
Italy
Country
Germany
0
0
0
0
0
0
0
EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION
2014 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY SHARE (M€)
Slovakia 1%
Spain Bulgaria Great 1% 1% Britain Belgium 2% Finland 2% 2%Hungary The Poland 1% Netherlands 4% 5% Czech Republic 5%
0
Comments : VALUES EXCLUDING VAT
0
0
0
0
0
0
0
0
0
0
0 1 662
0
0
0
0
0
0
0
0
0
0
EU 28
Austria 0
1
Malta
Slovenia 9
1
Luxembourg
Slovakia 9
1
Lithuania
Bulgaria 9
1
Latvia
Spain 10
1
Ireland
Hungary 10
2
Greece
Finland 32
2
Estonia
Great Britain 34
2
7
Cyprus
Belgium 35
4
10
Denmark
Poland 58
5
13
Croatia
Czech Republic
85
5
17
France
85
30
Romania
491 286 220 170 120
Germany
The Netherlands
Country Sha re %
Germany 17%
Romania 13%
Portugal
P & A Producti on (M€)
Italy
Country
Italy 30%
Sweden
France 10%
Portugal 7%
Slovenia 1%
100
2014 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY RANKING (M€)
600
500
491
400
300
286 200 170
200
120 85
100
85
58
35
34
32
10
10
9
9
0
0
0
0
0
16
16
16
16
16
16
Comments : VALUES EXCLUDING VAT
EU 28
0
16
Sweden
0
16
Malta
0
16
Lithuania
0
16
Luxembourg
0
16
Latvia
0
16
Ireland
9
15
Greece
9
15
Estonia
9
12
Denmark
10
12
Cyprus
10
11
Croatia
Spain
32
10
Austria
Finland
Hungary
34
9
5
Slovenia
Great Britain
35
8
4
Bulgaria
Belgium
58
6
3
Slovakia
Poland
85
6
2
France
85
1
Romania
491 286 220 170 120
Italy
Czech Republic
Ranki ng
The Netherlands
P & A Producti on (M€)
Germany
Country
Portugal
0
0 1662 16
-
EUROPEAN BICYCLE SALES
EUROPEAN BICYCLE SALES (EU 28) (1,000 units) 2000 - 2014
25,000
20,206 20,322
20,000
21,344 20,912 21,033
20,206
18,945
20,461
20,039 19,719 19,780 20,234
2010
2011
19,582
17,745 17,840
15,000
10,000
5,000
0 2000
Year Bicycle Sales (x 1,000) Evolution (%)
2001
2002
2003
2004
2005
2006
2007
2008
2009
2012
2013
2014
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
18 945
17 745
17 840
20 206
20 322
20 912
21 033
21 344
20 206
19 582
20 461
20 039
19 719
19 780
20 234
-6,33
0,54
13,26
0,57
2,90
0,58
1,48
-5,33
-3,09
4,49
-2,06
-1,60
0,31
2,30
Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales
2014 EUROPEAN BICYCLE SALES (EU 28) (1,000 units)
Portugal Czech Slovenia 2% Republic 1% Austria 2% 2% Finland Romania Others Croatia 1% 2% 3% 2% Denmark 2% Belgium 3% Sweden 3% The Netherlands 5%
Germany 20% Great Britain 18%
Italy 8%
France 15%
Italy
Poland
Spain
The Netherlands
Sweden
Belgium
Denmark
Austria
Romania
Portugal
Croatia
Czech Republic
Finland
Slovenia
Greece
Ireland
Bulgaria
Estonia
Lithuania
Hungary
Latvia
Slovakia
Cyprus
Malta
Luxembourg
EU 28
Country s ha re (%)
France
Bi cycl e Sa l es (x 1,000)
Great Britain
Country
Germany
Spain 5% Poland 5%
4 100
3 630
2 978
1 696
1 094
1 089
1 051
584
567
470
401
370
340
333
333
300
240
199
91
82
62
50
44
40
38
33
11
10
20 234
20
18
15
8
5
5
5
3
3
2
2
2
2
2
2
1
1
1
0
0
0
0
0
0
0
0
0
0
-
Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales
2014 EUROPEAN BICYCLE SALES (EU 28) COUNTRY RANKING (1,000 units)
4,500 4,100
4,000
3,630
3,500 2,978
3,000 2,500 2,000
1,696
1,500
1,094 1,089
1,051
1,000 584 567
500
470 401 370 340 333 333 300 240 199
91
82
62
50
44
40
38
33
11
10
Italy
Poland
Spain
The Netherlands
Sweden
Belgium
Denmark
Austria
Romania
Portugal
Croatia
Czech Republic
Finland
Slovenia
Greece
Ireland
Bulgaria
Estonia
Lithuania
Hungary
Latvia
Slovakia
Cyprus
Malta
Luxembourg
EU 28
Ra nki ng
France
Bi cycl e Sa l es (x 1,000)
Great Britain
Country
Germany
0
4 100
3 630
2 978
1 696
1 094
1 089
1 051
584
567
470
401
370
340
333
333
300
240
199
91
82
62
50
44
40
38
33
11
10
20 234
1
2
3
4
5
6
7
8
9
10
11
12
13
14
14
16
17
18
19
20
21
22
23
24
25
26
27
28
Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales
-
2014 EUROPEAN BICYCLE SALES (EU 28) AVERAGE PRICE/COUNTRY (€)
1,000 900
844
800 700 600
528 458 451 450 450 450
500
420 380
400
345
300
320 307 288 233
200
196 190 190 190
160 150
125 119 110 110 110 110 110 110
100
Ranki ng
Lithuania
Romania
Czech Republic
Great Britain
Luxembourg
Denmark
3
4
5
5
5
8
9
10
11
12
13
14
15
16
Comments : Average prices include VAT ; Data including EPAC sales
16
16
19
20
21
22
23
23
23
23
Malta
Latvia
Cyprus
Croatia
Bulgaria
Portugal
Ireland
Hungary
Estonia
Slovakia
Greece
Italy
France
Finland
Poland
Belgium
EU 28
2
Spain
-
1
Austria
844 528 458 451 450 450 450 420 380 345 320 307 288 233 196 190 190 190 160 150 125 119 110 110 110 110 110 110
Sweden
Slovenia
Average pri ce (€)
Germany
Country
The Netherlands
0
23
23
-
EUROPEAN EPAC SALES (EU 28) (1,000 units) 2009 – 2014
1,139
1,200
907
1,000
854 716
800 588 600 422 279
400 173 98 200
0 2006
Year EPAC Sales (x 1,000) Evolution (%)
2007
2008
2009
2010
2011
2012
2013
2014
2006
2007
2008
2009
2010
2011
2012
2013
2014
98
173
279
422
588
716
854
907
1 139
76,53
61,27
51,25
39,34
21,77
19,27
6,21
25,58
Comments : EPAC = Electric Power-Assisted Cycle
2014 EUROPEAN EPAC SALES (EU 28) (1,000 units)
Sweden Finland Others Denmark 1% 1% 2% Spain 2% Great Britain Italy 4%
4%
Austria 4%
2% Germany 42%
France 7% Belgium 11%
Italy
Austria
Great Britain
Denmark
Spain
Sweden
Finland
Poland
Luxembourg
Portugal
Greece
Bulgaria
Croatia
Cyprus
Czech Republic
Estonia
Hungary
Ireland
Latvia
Lithuania
Malta
Romania
Slovakia
480 223 130
78
51
50
50
20
18
18
15
4
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0 1 139
7
4
4
4
2
2
2
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
42
20
11
Comments : EPAC = Electric Power-Assisted Cycle
EU 28
Slovenia
France
Country s ha re (%)
Belgium
EPAC Sa l es (x 1,000)
Germany
Country
The Netherlands
The Netherlands 20%
-
2014 EUROPEAN EPAC SALES (EU 28) COUNTRY RANKING (1,000 units)
500
480
400 300 223 200
130 78
100
51
50
50
20
18
18
15
4
1
1
1
0
0
0
0
0
0
0
0
0
0
16
16
16
16
16
16
16
16
16
16
16
Comments : EPAC = Electric Power-Assisted Cycle
Slovenia
0
16
Slovakia
0
16
Romania
0
15
Malta
1
13
Lithuania
1
13
Latvia
1
12
Ireland
4
11
Hungary
15
10
Estonia
18
9
EU 28
Czech Republic
Finland
18
8
Cyprus
Sweden
20
6
Croatia
Spain
50
6
Bulgaria
Denmark
50
5
3
Greece
Great Britain
51
4
2
Portugal
Austria
78
1
Luxembourg
Italy
480 223 130
Poland
France
Ra nki ng
Belgium
EPAC Sa l es (x 1,000)
Germany
Country
The Netherlands
0
0 -
2014 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT
Sweden
Croatia
Cyprus
Denmark
Estonia
Ireland
Latvia
Luxembourg
Malta
EU 28
4
Slovenia
3
Finland
2
Greece
1
Ranking
Great Britain
2920
Lithuania
3300
Austria
3353
Slovakia
3800
Belgium
Total
Spain
620
Czech Republic
2300
1300
Portugal
2000
1062
Hungary
Poland
2291
1300
Romania
Italy
2500
Parts & Accessories Employment
Bulgaria
The Netherlands
Bicycle Employment
Country
920 1661
700
850
690
460
310
256
230
300
248
150
210
55
15
80
0
0
0
0
0
0
0
0
16216
900
900
570
500
500
589
185
80
0
0
80
0
43
65
0
0
0
0
0
0
0
0
0
11454
1820 1720 1600 1420 1190
960
899
441
310
300
248
230
210
98
80
80
0
0
0
0
0
0
0
0
27670
10
11
12
13
14
15
16
17
18
19
19
21
21
21
21
21
21
21
21
France
Germany
2014 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28)
5
59 6
7
8
9
-
Country
Bi cycl e Empl oyment
Ra nki ng 2500
1 2
Portugal Czech Republic Spain Austria Belgium Lithuania Slovakia Greece Great Britain Sweden Finland Slovenia
Malta
EU 28
2000 1661 920 850 700 690 460 310 300 256 248 230 210 150 80 55 15 0 0 0 0 0 0 0 0 16216
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 21 21 21 21 21 21 21
4 5
Luxembourg
Latvia
Ireland
Estonia
Denmark
Cyprus
Croatia
Hungary
Italy
Romania
3
France
2300 2291
Bulgaria
The Netherlands
Poland
Germany
2014 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28)
-
2014 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 28)
4,000 3,500 3,000 2,500 2,000 1,500
1,300 1,300 1,062
900
1,000
900 620
570
500
500
500
185
80
80
65
59
43
Malta
EU 28
59
43
0
0
0
0
0
0
0
0
0
0
0
0
11,454
13
14
15
16
16
16
16
16
16
16
16
16
16
16
16
Latvia
65
11
Luxembourg
80
11
Ireland
Finland
80
10
Estonia
Bulgaria
185
8
Cyprus
Slovenia
500
8
Denmark
Great Britain
500
7
Croatia
Slovakia
570
6
Sweden
Belgium
620
4
3
Greece
Portugal
Czech Republic
900
4
1
Lithuania
Hungary
900
1
Austria
Poland
1,300 1,300 1,062
Italy
France
Ra nki ng
Romania
Pa rts & Acces s ori es Empl oyment
Germany
Country
The Netherlands
0
-
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN Industry & Market Profile 2000-2014
FRANCE
July 2014
Great boost for the French bicycle market in 2014
According to the French Bicycle Observatory, the turnover of bike and accessory sales increased by 7.5% in 2014 compared to 2013. Turnover reached 1.616 billion euros. Concerning the bike sales, 2014 has been a great year: 2.977.700 bicycles were sold (+7%), representing a value of 918 million euros (+8.5%). Average bicycle price amounts to 307 euros. In some words, here are the main trends in volume for the bicycle market:
As every year, bicycles designed for leisure represented the main market share. Junior’s bikes (except ATB) increased by 17.5% and reached 19% of market share.
Adult’s mountain bikes remains the most important range with a market share of 28,5%. This range grew by 10%. At the same time, trekking bikes decreased by 0.5%.
Interest for EPAC is going more and more important. This range increased by 37% to reach 77,500 sales. Other bicycles designed for mobility knew different changes: folding bikes increased by 14% meanwhile city bikes dropped by 5.4%.
The distribution network for the global market (bicycles and parts/accessories) is as follows:
Specialized Bicycle dealers hold 43% of market share and 50% the bicycle market in value. Their turnover grew by 3.9%. Due to their solid presence on the up-market range and EPAC market they remain the most important network in value.
Sport Chains remained the most important network in terms of volume for bicycle sales (52% of market share). For the global market, they managed 34% of the total sale value. Their turnover increased by 10%.
Supermarkets and other retailers managed 8% of the total sales value. This network has seen his turnover going up by 4.5%.
Internet continues its big expansion with an increase of 15.5% to reach 15% of global market share.
UNIVELO, The French cycle manufacturers and traders council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favor of the promotion of the bicycle.
31
FRANCE - BICYCLE PRODUCTION (1,000 units) 2000 – 2014
2,000
1,910 1,728 1,720
1,800 1,525
1,600
1,424
1,492 1,286 1,248
1,400
1,130
1,200 1,000
879
916
900
850
800
630
630
2013
2014
600 400 200 0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 1 910
2003
2001 1 525 -20,16
2004
2002 1 424 -6,62
2005
2003 1 492 4,78
2006
2004 1 728 15,82
2007
2005 1 720 -0,46
2006 1 286 -25,23
2008
2007 1 248 -2,95
2009
2008 1 130 -9,46
2010
2009 879 -22,21
2011
2010 916 4,21
2012
2011 900 -1,75
2012 850 -5,56
2013 630 -25,88
2014 630 0,00
FRANCE – BICYCLE SALES (1,000 units) 2000 – 2014
4,000
3,764 3,528 3,518
3,500
3,465 3,466
3,338
3,336 3,132
2,952 2,986
3,031
3,197 2,917
3,000
2,977 2,785
2,500 2,000 1,500 1,000 500 0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bicycle Sales (x 1,000)
3 338
2 952
2 986
3 528
3 518
3 764
3 465
3 466
3 336
3 132
3 031
3 197
2 917
2 785
2 977
-11,56
1,15
18,15
-0,28
6,99
-7,94
0,03
-3,75
-6,12
-3,22
5,48
-8,76
-4,53
6,89
Evolution year/year-1 (%)
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
FRANCE – BICYCLE SALES (M€) 2000 - 2014
1,000
918 857
900
851
869
850
842
800 700
708
846
819
794
794
809
845
732
654
600 500 400 300 200 100 0 2000
2001
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
654
708
732
857
851
869
794
842
850
819
794
846
809
845
918
8,26
3,39
17,08
-0,70
2,12
-8,63
6,05
0,95
-3,65
-3,05
6,55
-4,37
-0,12
13,47
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
2014
FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2014
180 180
170
165 150
160
150
157
150
140
139
160
150 140
130
140 120
118
2001
2002
2003
2004
2000 139
2001 120 -13,67
2002 118 -1,67
120 100 80 60 40 20 0 2000
Year P & A Production (M€) Evolution year/year-1 (%)
Comments : VALUES EXCLUDING VAT
2005
2003 130 10,17
2006
2004 140 7,69
2007
2005 150 7,14
2008
2006 150 0,00
2007 157 4,67
2009
2008 150 -4,46
2010
2009 140 -6,67
2011
2012
2013
2010 150 7,14
2011 165 10,00
2012 180 9,09
2014
2013 160 -11,11
2014 170 6,25
FRANCE - BICYCLE EMPLOYMENT 2000 - 2014
3,500 3,249 3,000
2,794 2,630 2,400
2,500
2,300 2,300 2,250
2,130 2,090 2,050 2,000 2,050
2,000
1,900
1,820 1,820
1,500 1,000 500 0 2000
2001
2002
2003
2004
Total
2005
2006
2007
Bicycle Employment
2008
2009
2010
2011
2012
2013
2014
P & A Employment
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bi cycl e Empl oyment
1 910
1 555
1 450
1 450
1 400
1 400
1 350
1 200
1 150
1 150
1 100
1 150
1 000
920
920
P & A Empl oyment
1 339
1 239
1 180
950
900
900
900
930
940
900
900
900
900
900
900
Total
3 249
2 794
2 630
2 400
2 300
2 300
2 250
2 130
2 090
2 050
2 000
2 050
1 900
1 820
1 820
GERMANY
Unrestrained joy of cycling in 2014
The German bicycle industry can look back on a successful year 2014. Good weather conditions already early in the year were responsible for an excellent start into the season. This was the basis for a successful fiscal year. As before, the German consumers are willing to spend more money for products with high quality and value. Also, there is a continuing trend towards a health-conscious and active lifestyle. For an increasing number of Germans, the bicycle is therefore an essential choice of transportation and sports equipment. The annual sales of the bicycle-, bicycle-parts- and components industry amounted to an estimated 4 - 5 billion EURO. The pro rata sales of bicycles and electric bicycles amounted to ₏ 2.16 billion and has thus increased by 9.6 percent. Regarding sales, which amounted to 4.1 million of sold bicycles and e-bikes (+ 7,9 %), the bicycle industry could grow significantly. With an average price of 528, - EURO the consumer has again spent slightly more for a bicycle (including e-bikes) in 2014. In the category of e-bikes, the industry recorded double-digit growth rates in 2014. Compared with 2013, e-bike sales increased by 17% to 480,000 pieces. The e-bike share of the total annual market increased to 12% and causes 2.1 million e-bikes on Germany’s roads. These figures are also an indication that increasingly younger target groups start to use e-bikes. Responsible for this are categories, such as e-mountain bikes, that traditionally appeal younger people. The amount of bicycles in use in Germany (incl. e-bikes) increased slightly in 2014 and is approximately 72 million pieces. Looking at the split with regard to categories (by sales), ATB and city / urban bikes shares decreased slightly in favor of trekking bikes, other categories (e.g. cargo bicycles, recumbent bicycles or singlespeeds) and of course e-bikes. The German Two-Wheeler Industry Association (ZIV) represents the interests of the German bicycle-, bicycle-parts-, accessories- and EPAC-industry. ZIV has around 85 member companies and is located close to Frankfurt / Main.
GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2014
3,400
3,500
3,203 3,000 3,045
2,940
3,000
2,714 2,490
2,400 2,418
2,500
2,248 2,229 2,288 2,211 2,162 2,139
2,000 1,500 1,000 500 0 2000
2001
2002
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bicycle Production (x 1,000)
3,400
3,000
3,045
3,203
2,940
2,714
2,490
2,400
2,418
2,248
2,229
2,288
2,211
2,162
2,139
-11.76
1.50
5.19
-8.21
-7.69
-8.25
-3.61
0.75
-7.03
-0.85
2.65
-3.37
-2.22
-1.06
Evolution year/year-1 (%)
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
GERMANY - BICYCLE SALES (1,000 units) 2000 - 2014
6,000 5,120 4,700 4,600
5,000
4,900
4,700 4,750 4,425
4,600
4,350 4,050 4,010 4,050 3,966
4,000
4,100 3,800
3,000
2,000
1,000
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bicycle Sales (x 1,000)
5 120
4 700
4 600
4 900
4 700
4 750
4 425
4 600
4 350
4 050
4 010
4 050
3 966
3 800
4 100
-8,20
-2,13
6,52
-4,08
1,06
-6,84
3,95
-5,43
-6,90
-0,99
1,00
-2,07
-4,19
7,89
Evolution year/year-1 (%)
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
GERMANY - BICYCLE SALES (M€) 2000 - 2014
2,500 2,165 2,029 2,034 1,976 2,000
1,772
1,697
1,806 1,842 1,624
1,686
1,603 1,620
1,688 1,679 1,542
1,500
1,000
500
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bicycle Sales (M€)
1,772
1,697
1,624
1,686
1,603
1,620
1,542
1,688
1,679
1,806
1,842
2,029
2,034
1,976
2,165
-4.23
-4.30
3.82
-4.92
1.06
-4.81
9.47
-0.53
7.56
1.99
10.15
0.25
-2.85
9.56
Evolution year/year-1 (%)
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2014
286
300 260
265
2012
2013
250 210
199 200
179
171
165
163
152
186
191
2007
2008
180
183
2009
2010
161
150
100
50
0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2003
2004
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
199
179
171
165
163
152
161
186
191
180
183
210
260
265
286
-10,05
-4,47
-3,51
-1,21
-6,75
5,92
15,53
2,69
-5,76
1,67
14,75
23,81
1,92
7,92
Comments : VALUES EXCLUDING VAT
2005
2006
2011
2014
2014
GERMANY - BICYCLE EMPLOYMENT 2000 - 2014
6,000 5,050 4,700
5,000
4,450 4,450
4,250 4,150 4,100
4,000
3,900
3,700
3,550 3,550 3,650
3,900 3,900 3,800
3,000
2,000
1,000
0 2000
2001
2002
2003
2004
Total
2005
2006
2007
Bicycle Employment
2008
2009
2010
2011
2012
2013
2014
P & A Employment
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bicycle Employment
4 100
3 750
3 500
3 500
3 300
3 200
3 000
2 800
2 600
2 450
2 450
2 450
2 600
2 600
2 500
P & A Employment Total
950
950
950
950
950
950
1 100
1 100
1 100
1 100
1 100
1 200
1 300
1 300
1 300
5 050
4 700
4 450
4 450
4 250
4 150
4 100
3 900
3 700
3 550
3 550
3 650
3 900
3 900
3 800
GREAT BRITAIN
UK BICYCLE PRODUCTION AND SALES – 2014
The UK cycle industry does not collect any data on production or sales of bicycles; it relies on the official import statistics generated by Her Majesty’s Revenue and Customs (HMRC). This data gives the total units and their £ value at their arrival port in the UK. These figures therefore do not indicate actual retail sales in the calendar year. (In the long term, imports will equate to consumer sales, assuming trade stocks are broadly constant). These HMRC import statistics are not broken down by types of bicycle. Informal estimates suggest that about 30% of all sales are children’s bikes. Electric Bikes are separately recorded, but this sector is very small (c. 25,000 units p.a.). There are 2 manufacturers of bicycles in the UK – Brompton and Pashley – with total sales of c.50,000 units. The market has remained fairly static over the past five years despite growing interest in sports cycling (Olympics), and increases in commuter cycling, especially in London. The sales of cycles at 3.6 million units in 2014, is 8% higher than in 2013. Specialist retailers account for about 40% sales by value. It is estimated that there are about 1500 cycle shops in the UK; by far the largest retailer is Halfords, with over 400 outlets, and probably one-third of the retail sales. There are no figures for on-line sales of bikes or parts and accessories; Wiggle with a UK turnover of c.£120 million is the largest on-line retailer.
GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2014
1,200 1,200 1,000 1,000
800
600
350
400
325 250 135
200
94 27
28
20
23
40
40
50
52
2007
2008
2009
2010
2011
2012
2013
2014
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 1 200
2003
2004
2005
2006
2001 1 000
2002 350
2003 325
2004 250
2005 135
2006 94
2007 27
2008 28
2009 20
2010 23
2011 40
2012 40
2013 50
2014 52
-16,67
-65,00
-7,14
-23,08
-46,00
-30,37
-71,28
3,70
-28,57
15,00
73,91
0,00
25,00
4,00
GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2014
3,905
4,000
3,727
3,920
3,800
3,771
3,640 3,580 3,600 3,311
3,500
3,400
3,630 3,350
3,000 2,500
2,300
2,400
2,300
2,000 1,500 1,000 500 0 2000
2001
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2002
2000 2 300
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2001 2 400
2002 2 300
2003 3 727
2004 3 905
2005 3 800
2006 3 920
2007 3 771
2008 3 311
2009 3 400
2010 3 640
2011 3 580
2012 3 600
2013 3 350
2014 3 630
4,35
-4,17
62,04
4,78
-2,69
3,16
-3,80
-12,20
2,69
7,06
-1,65
0,56
-6,94
8,36
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2014
1,170 1,151
1,200
1,098
1,050
1,000 800 800
708
695
2004
2005
834
839
2008
2009
820
725
600 600 430 400
380 320
200
0 2000
2001
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2002
2000 430
2003
2006
2007
2010
2011
2012
2013
2014
2001 380
2002 320
2003 600
2004 708
2005 695
2006 800
2007 725
2008 834
2009 839
2010 1 170
2011 1 151
2012 1 098
2013 820
2014 1 050
-11,63
-15,79
87,50
18,00
-1,84
15,11
-9,38
15,03
0,60
39,45
-1,62
-4,60
-25,32
28,05
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2014
40 36 35 30
31
31
31
2011
2012
2013
30 25 20 15
15
15
15
15
15
2006
2007
17
17
2008
2009
12
12
2003
2004
2005
2001 15
2002 15
2003 11
2004 12
2005 12
2006 15
2007 15
2008 17
2009 17
2010 30
2011 31
2012 31
2013 31
2014 36
0,00
0,00
-26,67
9,09
0,00
25,00
0,00
13,33
0,00
76,47
3,33
0,00
0,00
16,13
11 10 5 0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2000 15
Comments : VALUES EXCLUDING VAT
2010
2014
GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2014
2,000
1,820
1,800 1,600 1,400
1,210
1,200 1,000 800 600 400
400
320
305
400
105
200
115
110
105
100
120
100
200
230
0 2000
2001
2002
2003
2004
Total
Year Bicycle Employment P & A Employment Total
2000 1 700 120 1 820
2001 1 100 110 1 210
2002 300 100 400
2005
2006
2007
Bicycle Employment
2003 300 100 400
2004 240 65 305
2005 40 65 105
2006 40 70 110
2008
2009
2010
2011
2012
2013
2010 30 70 100
2011 250 70 320
2012 50 70 120
P & A Employment
2007 40 75 115
2008 30 75 105
2009 30 70 100
2013 130 70 200
2014 150 80 230
ITALY
BICYCLE SALES GROW BY 6.6% IN 2014 Sales of pedal driven two-wheel vehicles improve in Italy and Europe. The balance of trade is active with a plus of 142 million Euros. The levels of domestic production (+2.1%) and exports (+1.1%) continue to be high. Stable sales figures for eBikes.
Milan, 27 May 2015 - 1,644,592 bicycles were sold in Italy last year, and in percentage terms this figure means a 6.6% increase over 2013 (1,542,758 units), also thanks to good weather conditions during the first part of the year. This favourable trend found confirmation in most European countries. With 2,728.600 units, production increased slightly (+2.1%), always driven by export growth, as sales to foreign markets came to 1,765.819 units (+1.1%) and Italy played the star role, as Europe's No. 1 manufacturer, especially in the segment of kids bicycles with up to 20 inch wheels. These figures show how the antidumping duties adopted in 2011 are having their intended effects and are rewarding local industrial investments over Asian products, which, according to studies by Confindustria ANCMA and Politecnico di Milano, entail an environmental tax of 70 kg of CO2. Albeit declining slightly, eBikes, pedal assisted bicycles, hold their ground with 51,156 units sold (-0.5%) compared with 51,405 in 2013, and have passed the million units mark in the European countries as a whole. Domestic production increased by 40%, in response to a demand for better control over product quality. The average price of these vehicles has been increasing, but despite a drop in quantities export performance keeps up in terms of overall value, a sure sign that even foreign markets seek higher quality bikes, where both motorization and frame components are concerned. As is know, the term pedal assisted bicycle applies to bikes that - with a 250watt motor, a top speed of 25 km/h and pedal assistance for the rider as long as he/she keeps pedalling or the bicycle reaches the speed of 25 km/h - make bike riding virtually effortless. When these parameters are exceeded, the products are rated as mopeds. Indications that invite or require their use on private roads are null and void for homologation purposes. The eBike has been available on the market for about fifteen years, but is not used very widely or sufficiently appreciated. ANCMA has asked the University of Milan to conduct a study to evaluate the salient traits of potential eBike buyers, and the results of the survey will be made known within the framework of the September trade fairs. All in all, the 2014 balance of trade for bicycles and bicycle parts was active, with a plus of 142 million Euros. As always, the saddle sector was a protagonist, sharing the limelight with components such as frames, gearboxes, wheels and handlebars for racing bikes. “The bicycle today represents one of the most important solutions for sustainable mobility - says Corrado Capelli, Chairman of Confindustria ANCMA (National Association for the Bicycle, Motorcycle and Accessory Industry) - Providing for reduced energy consumption and emissions, gains in terms of health and faster transfer speeds in congested city traffic. Moreover, those who decide to ride a bike can count on lower operating costs. We shall carry on our promotion and protection programs for the entire sector and the numerous activities that contribute to enhancing the culture of two-wheel vehicles. From the Government we ask measures that go in
this direction and are designed to bring Italy into alignment with the standards of the best European practices. International studies have shown that 1 Euro invested in cycling infrastructures gives back 4 or 5 Euros to the community in less than a year's time. 1 metre of bike lane may cost from 20 to 400 Euros”. Cristiano De Rosa, Chairman of ANCMA's Bicycle Group, adds: “Our hope is that local administrations adopt concrete policies to make our cities bicycle-friendly and to adapt the infrastructures in extra-urban areas. Building public awareness on the use of the bicycle also means offering Italy opportunities for growth and development through cycling tourism. In Germany, 7 million cycling tourists spend an average amount of 1200 Euros/year, generating an annual turnover of 9 billion Euros. In France, the turnover from cycling tourism is 2 billion, in our Country, the Autonomous Province of Trento, where revenues from cycling tourism are calculated, declares that, since 2009, its cycle lanes extending just over 400 km have generated annual revenues of over 100 million Euros”. According to estimates by Studio Ambrosetti, annual revenues of 3.2 billion Euros could be generated by two major cycling tourism projects that have been under consideration by the institutions for many years: the BiciItalia network, linking southern and northern Italy, and the VEN.TO (Venice-Turin) infrastructure cutting across the Po River Valley from east to west, whose overall realisation costs would come to ca 2.5 billion Euros. “Besides its industrial value, the bicycle sector has great cultural importance. Our companies have written and keep writing cycling history at world level and we must narrate these success stories," declares Fulvio Acquati, Chairman of Confindustria ANCMA's Parts Group. The top selling bicycles are trekking and city bike models (32%), followed by mountain bikes (31%), children's bikes (18%), racing (6%), classic road (9%) and electric (4%) bikes. Sales of folding bicycles are picking up, though this continues to be a niche product (ca 45.000 units year). Their use is encouraged by the fact that they can be carried with ease like baggage on any train, and especially high-speed trains. Several companies are strengthening their range by including folding type pedal assisted models. With a strong showing, the luxury segment confirmed the figures achieved last year. The approx. 22.000 high-end units consisted of different models: racing, folding, top-performing, mountain and road bikes. The decisive factor in this segment is the selection of high quality materials, refinement, a wide range of customization possibilities. In 2014, mass retail channels continued to account for 30% of sales and 20% of turnover; specialised large-scale retailers accounted for 40% of sales and 50% of turnover. Compared with 2013, sales through mass retail channels were seen to increase, to the detriment of specialised outlets, even though, for the latter, a decline in units sold was offset by an increase in sales value. Specialised dealer revenues break down as follows: 47% from bicycle sales; 23% from parts and accessories; 6% from clothing, and 24% from repairs. An analysis by geographical areas sees the North East take first place for sales, though it has a smaller population than the other areas. At the very top with find Veneto and Emilia Romagna, two regions that have dedicated structures and infrastructures for the bicycle and therefore are able to support its purchase and widespread use. Where fast public transport services are combined with dedicated lanes, cycling lanes, 30 km/h zones. limited traffic zones, parking facilities, transport on public transport vehicles, the bicycle is the most practical, fastest and
most convenient vehicle: 50% of transfers in city areas have a length of less than 5 km and over this distance the bicycle is the fastest mode of transport. As in all countries with strong cycling traditions, bicycle thefts are a hindrance to development. The cyclists in circulation in our Country are 4 million and about 8% of them have had their bicycles stolen (data from Fiab-ANCMA study), which means bicycle thefts add up to 320.000 units. The average sales value of a bicycle is 270 Euros, and therefore ca 86 million Euros have vanished in the air. Additional factors come into play, besides this "direct cost": when they buy a new bike, consumers are aware of the risk of theft and therefore choose a model that is about 30% cheaper than the one they would normally buy. Consumers who have had their bike stolen will buy a new one that is 30% less costly than the previous one. Confindustria ANCMA has determined that all in all the losses caused by bicycle theft come to no less than 150 million Euros/year.
ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2014
3,500
3,250
3,000 2,650
2,550 2,600 2,350
2,500
2,400 2,418
2,585
2,520
2,380
2,671 2,729 2,489 2,310
2,195
2,000 1,500 1,000 500 0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bicycle Production (x 1,000)
3 250
2 650
2 350
2 550
2 600
2 400
2 418
2 520
2 380
2 585
2 489
2 310
2 195
2 671
2 729
-18,46
-11,32
8,51
1,96
-7,69
0,75
4,22
-5,56
8,61
-3,71
-7,19
-4,98
21,69
2,17
Evolution year/year-1 (%)
ITALY - BICYCLE SALES (1,000 units) 2000 - 2014
2,000
1,877
1,943
1,998
1,927 1,780
1,722 1,684
1,771 1,750
1,666
1,695 1,606 1,594
1,384 1,418
1,500
1,000
500
0 2000
2001
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2002
2000 1 722
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2001 1 684
2002 1 384
2003 1 418
2004 1 666
2005 1 877
2006 1 943
2007 1 998
2008 1 780
2009 1 927
2010 1 771
2011 1 750
2012 1 606
2013 1 594
2014 1 695
-2,21
-17,81
2,46
17,49
12,67
3,52
2,83
-10,91
8,26
-8,10
-1,19
-8,23
-0,75
6,34
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
ITALY - BICYCLE SALES (M€) 2000 - 2014
600 520
516
539 506
478
500
460
442 400 306
2002
2003
488
433
375
360 302
455
331
300
200
100
0 2000
2001
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2000 520
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2001 442
2002 302
2003 306
2004 331
2005 360
2006 375
2007 478
2008 516
2009 539
2010 460
2011 455
2012 433
2013 506
2014 488
-15,00
-31,67
1,32
8,17
8,76
4,17
27,47
7,95
4,46
-14,66
-1,09
-4,84
16,86
-3,56
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2014
700 594 600
560
610 575
561
560
555
559
550
496 466
500
442
489
420 373
400 300 200 100 0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2003
2004
2005
2006
2007
2008
2009
2010
2000 560
2001 594
2002 575
2003 561
2004 560
2005 555
2006 550
2007 610
2008 559
2009 466
2010 442
6,07
-3,20
-2,43
-0,18
-0,89
-0,90
10,91
-8,36
-16,64
-5,15
Comments : VALUES EXCLUDING VAT
ITALY - BICYCLE EMPLOYMENT 2000 - 2014
2011
2012
2013
2014
2011 420
2012 496
2013 489
2014 373
-4,98
18,10
-1,41
-23,72
7,000 6,200 6,000
5,520
5,240
5,080
5,030
5,000
4,320
4,150
4,000
3,900
3,740 3,620
3,450
3,650 3,200 3,300
3,174
3,000 2,000 1,000 0 2000
2001
2002
2003
2004
Total
2005
2006
2007
Bicycle Employment
2008
2009
2010
2011
2012
2013
2014
P & A Employment
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bi cycl e Empl oyment
2 600
2 120
1 880
2 040
2 080
1 920
1 950
1 900
1 840
1 820
1 700
1 574
2 450
1 900
2 000
P & A Empl oyment
3 600
3 400
3 200
3 200
2 950
2 400
2 200
2 000
1 900
1 800
1 750
1 600
1 200
1 300
1 300
Total
6 200
5 520
5 080
5 240
5 030
4 320
4 150
3 900
3 740
3 620
3 450
3 174
3 650
3 200
3 300
The NETHERLANDS
BICYCLE MARKET IN THE NETHERLANDS - 2014 The number of new e-bikes has increased 16 percent in 2014
In 2014, a total of 1.051 million new bikes have been sold in The Netherlands. That is an increase of 4.2 percent from 2013. More than 21 percent of all new bikes was an e-bike. The total turnover from bicycle sales increase to â‚Ź 886 million. The market share of e-bikes is still increasing. In 2014, a total of 223,000 new e-bikes have been sold, up 16.1 percent. That means more than 1 in 5 new bicycles sold is an e-bike. A percentage of 21.2 %. The Netherlands remains the European market leader in the field of ebikes. In total the Dutch cycle about 14.5 billion kilometres annually. Cycling perfectly fits in the social trends of sustainability, health and a vital lifestyle. More and more this kilometres are accounted for by the e-bike. The e-bike accounts for 12 percent of all bicycle kilometres. The total turnover of bicycle sales in the Netherlands increased by 11.2 percent to over 886 million euros. In 2014 the market share of bicycles sold through the dealers was higher than in 2013: 71 versus 68 percent .
THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2014
1,200
1,200
1,159 1,046
1,082
1,129 1,045 967
1,000
882
894
972
971 882
900
2011
2012
850
850
2013
2014
800
600
400
200
0 2000
2001
Year Bicycle Production (x 1,000)
2002
2003
2004
2005
2000 1 159
2001 1 046
2002 1 082
2003 1 045
2004 882
2005 894
2006 967
2007 972
2008 1 129
2009 1 200
2010 971
2011 882
2012 900
2013 850*
2014 850*
-9,75
3,44
-3,42
-15,60
1,36
8,17
0,52
16,15
6,29
-19,08
-9,17
2,04
-5,56
-4,56
Evolution year/year-1 (%)
Comments: * : estimates
2006
2007
2008
2009
2010
THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2014
1,600
1,517 1,365
1,400
1,324 1,324
1,323
1,400 1,388 1,281
1,250 1,239
1,213
1,200
1,171 1,035 1,008 1,051
1,000 800 600 400 200 0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bicycle Sales (x 1,000)
1 517
1 365
1 324
1 324
1 250
1 239
1 323
1 400
1 388
1 281
1 213
1 171
1 035
1 008
1 051
-10,02
-3,00
0,00
-5,59
-0,88
6,78
5,82
-0,86
-7,71
-5,31
-3,46
-11,61
-2,61
4,27
Evolution year/year-1 (%)
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
THE NETHERLANDS - BICYCLE SALES (M€) 2000 – 2014
1,000
906
900 800
930
904
844 730
723
737
2000
2001
2002
797
770
737
730
717
2003
2004
2005
887
873 750
700 600 500 400 300 200 100 0
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2000 730
2006
2007
2008
2009
2010
2011
2012
2013
2014
2001 723
2002 737
2003 737
2004 730
2005 717
2006 770
2007 844
2008 906
2009 930
2010 904
2011 873
2012 750
2013 797
2014 887
-0,96
1,94
0,00
-0,95
-1,78
7,39
9,61
7,35
2,65
-2,80
-3,43
-14,09
6,27
11,29
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2014
100 90 90
85
85
85
85
90
90
85
90
88
88
2012
2013
2014
85
80
80
80
2003
2004
2005
2006
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
85
85
85
85
80
80
80
85
90
90
90
85
90
88
88
0,00
0,00
0,00
-5,88
0,00
0,00
6,25
5,88
0,00
0,00
-5,56
5,88
-2,22
0,00
80 70 60 50 40 30 20 10 0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
Comments : VALUES EXCLUDING VAT All figures are estimated
2007
2008
2009
2010
2011
2014
THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2014
3,347 3,353
3,500 3,000 2,550 2,550 2,550 2,600 2,564 2,500 2,264 2,220 2,232 2,232 2,200
2,264 2,100
2,000
2,000 1,500 1,000 500 0 2000
2001
2002
2003
2004
Total
2005
2006
2007
Bicycle Employment
2008
2009
2010
2011
2012
2013
2014
P & A Employment
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Bi cycl e Empl oyment
1 650
1 612
1 630
1 630
1 600
1 500
1 400
1 950
1 950
1 950
1 850
1 764
1 764
2 285
2 291
P & A Empl oyment Total
614
608
602
602
600
600
600
600
600
600
750
800
900
1 062
1 062
2 264
2 220
2 232
2 232
2 200
2 100
2 000
2 550
2 550
2 550
2 600
2 564
2 264
3 347
3 353
BULGARIA
BULGARIA - BICYCLE PRODUCTION (1,000 units) 2007 - 2014
950
1,000 837
900
749
800 642
700 516
600
562
532 458
500 400 300 200 100 0 2007
2008
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2009
2010
2007
2008
2011
2009
2012
2010
2011
2013
2012
2014
2013
2014
516
562
458
532
642
837
749
950
-
8,91
-11,24
16,16
20,68
30,37
-10,51
26,84
BULGARIA - BICYCLE SALES (1,000 units) 2007 - 2014
120 103 100
80
86 70
82
71 60
62
65
2012
2013
60
40
20
0 2007
2008
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2009
2010
2007
2008
2011
2009
2010
2011
2012
2014
2013
2014
70
71
60
86
103
62
65
82
-
1,43
-15,49
43,33
19,77
-39,81
4,84
26,15
Comments : SALES = SALES TO CONSUMERS
BULGARIA - BICYCLE SALES (M€) 2007 – 2014
8 7
7
2013
2014
7 6
6
6 5
5
5
5 4 4 3 2 1 0 2007
2008
Year
2009
2010
2007
2008
2011
2009
2012
2010
2011
2012
2013
2014
Bicycle Sales (M€)
5
5
4
6
6
5
7
7
Evolution year/year-1 (%)
-
0,00
-20,00
50,00
0,00
-16,67
40,00
0,00
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
BULGARIA - BICYCLE EMPLOYMENT 2010 - 2014
1720
1800 1507
1600
1,457 1320 1,270
1400 1200 1000
1,661
1010 800
970
760
800 600 400 200 0 2010
2011 Total
Year Bicycle Employment P & A Employment Tota l
2012 Bicycle Employment
2013
2014
P & A Employment
2010
2011
2012
2013
2014
760
970
1 457
1 270
1 661
40
40
50
50
59
800
1010
1507
1320
1720
SPAIN
Spanish bicycle market continues to expand: 1.088.548 bikes sold in 2014, a 5,24% more than previous year
AMBE, the Spanish association of brands of the bicycle market, joined by manufacturers, importers and distributors measures each year the performance and evolution of the market. The last report shows that almost one million and one hundred bikes were sold during 2014 with a total value of 490 Million Euro, what represent a 36,2% over the total bicycle related market, which summarize 1,354.5 Million Euro, the major percentage (23,07%) between all sporting disciplines, above so media interesting and popular sports like football. The consumption of bicycle market products grew a 6,61% during 2014, a 1,5% more than other sporting products. MTB bikes category with a 48% over the total bicycle sold is the best seller again, meanwhile child bikes represented a 36,43%. Summarizing these two categories we have a 82,43% over the sell-out market. Ebikes deserve special mention, despite the sales figures are still significantly lower than in other European countries (17,655 units sold), it reached the major percentage of growth (76,20%) during last year. Thus, Spain starts the road of a serious ebike market. The Industry Companies The number of companies operating in the sector has grown during the last five years more than a 15%, reaching 304 companies. The number of companies with industrial character, whether its production is based on Spain or outsourced in foreign countries, have grown, although are still losing market share. Currently exist 132 national manufacturers of bicycle-related products. The bicycle-related market is a recent one and its trend during last decades have been the concentration, disappearing national manufacturers or converting themselves into importers/distributors. Nevertheless during last few years part of the initiative lost have been recovered appearing new national brands, in both bicycles (specially urban and ebikes) and components and accessories. The sporting goods market during 2014 employed 74,837 people. 16,714 of these employees belong to Bicycle market. These figures represent an average number of employees of 20,5 workers per company and 3,74 workers per dealer. During 2014 the bicycle sector created 2,004 employments which represent an annual increase of 13,62%, 10 points more over the national average of sporting goods. The dealers were who achieved the major increase with 1,380 new employees, a 15,16% more than previous year. This important growth was due to new dealers opening, mainly specialty bicycle retailers and bicycle workshops.
SPAIN - BICYCLE PRODUCTION (1,000 units) 2006 - 2014
450 400
404
398
380
378
373
375
356
333 350
312
300 250 200 150 100 50 0 2006
2007
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2008
2009
2006
2007
378
312
-
2010
2008
2011
2009
2010
2012
2011
2013
2012
2014
2013
2014
380
333
398
404
373
375
356
0,53
-11,90
19,52
1,51
-7,67
0,54
-5,07
74
SPAIN - BICYCLE SALES (1,000 units) 2007 - 2014
1,119
1,200
1,089 1,034
1,000 800
800
780
800
600
400
200
0 2009
2010
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2011
2007
2008
2012
2009
2010
2013
2014
2011
2012
2013
2014
70
71
800
800
780
1 119
1 034
1 089
-
1,43
1026,76
0,00
-2,50
43,46
-7,60
5,32
Comments : SALES = SALES TO CONSUMERS
75
SPAIN - BICYCLE EMPLOYMENT 2010 - 2014
1,000 900
899
899
860
850 800
800 700 600
589
550
550
589
500
500 400
300
300
310
310
310
2010
2011
2012
2013
2014
300 200 100 0
Year
2010
2011
2012
2013
2014
Bi cycl e Empl oyment
300
300
310
310
310
P & A Empl oyment
500
550
550
589
589
Tota l
800
850
860
899
899
76