UNTAPPED POTENTIAL GROWING PHILANTHROPY IN BROWARD
A REPORT BY THE COMMUNITY FOUNDATION OF BROWARD JUNE 2021
ABOUT THE COMMUNITY FOUNDATION OF BROWARD: The Community Foundation of Broward, founded in 1984, helps individuals, families and businesses create personalized charitable Funds that support game-changing philanthropy. As a grantmaking public charity, we provide leadership to find solutions to issues that matter most to Broward County residents. Through endowment we build permanent philanthropic resources to tackle Broward’s challenges today and forever. • 479 charitable Funds created by generous philanthropists • $12 million total granted from charitable Funds in 2019-20 • $131 million total granted since Community Foundation was founded in 1984 • $250 million in total Community Foundation assets – our philanthropic muscle – made possible by dedicated Fundholders • $335 million total planned/estate gifts promised by our Legacy Society members
TABLE OF CONTENTS Executive Summary . . . . . . . . . . . . . . Page 1 Key Findings . . . . . . . . . . . . . . Page 2 SECTION 1 About Broward: Demographics And Giving Trends . . . . . . . . . . . . . . Page 4 SECTION 2 Broward’s Charitable Giving Compared To Other Florida Counties . . . . . . . . . . . . . . Page 8 SECTION 3 Broward’s Charitable Giving Compared To Similar Metro Areas Across The Country . . . . . . . . . . . . . Page 10
REPORT RESEARCH PROVIDED BY:
SECTION 4 Giving From Broward-Based Private Foundations . . . . . . . . . . . . . Page 12
• Robertson Consulting Group/Sarasota, Florida
SECTION 5 Opportunities To Tap Into Broward’s True Philanthropy Potential . . . . . . . . . . . . . Page 14
• Florida Nonprofit Alliance • WealthEngine
SECTION 6 Looking Ahead . . . . . . . . . . . . . Page 16 Appendix . . . . . . . . . . . . . Page 17
EXECUTIVE SUMMARY
Charitable giving provides a hand up for Broward’s struggling families. Strengthens seniors’ social safety net. Protects our fragile environment. Invests in the arts. Empowers students to achieve. These a re just few examples of the critical role local philanthropy plays to shape a vibrant community and ensure a brighter future for us all. Yet the needs of our fast-growing community outpace Broward’s philanthropic resources. And now our community’s biggest challenges are made more daunting by the far-reaching effects of the coronavirus pandemic. Government and business sector investments will never be enough to solve our biggest challenges. Charitable giving is critical to fueling the solutions we need. So as Broward’s philanthropy experts, the Community Foundation of Broward commissioned this study to:
• Explore Broward’s charitable giving strengths and deficiencies. • Compare the giving of Broward residents to their peers in similar-size communities. • Identify opportunities to strengthen Broward’s philanthropic muscle. The study found that Broward’s charitable donations reported on tax returns during the past decade have been trending up at a time when statewide, the percentage of residents who give is on the decline. Despite that good news, we also learned that Broward’s charitable giving lags behind similar-size communities in Florida and across the country. Broward’s total annual gifts, average individual gift and the percentage of income residents donate are all below levels expected for one of Florida’s wealthiest and mostpopulated counties. Also, the study shows that the greatest concentration of giving comes from a few Fort Lauderdale zip codes. Broward’s middle-income donors give a greater percentage of their earnings than higher-income residents. And between 2016 and 2018, 70% of grants from private foundations that give in our community went to organizations
outside of Broward. That sent $162 million in potential local support elsewhere. These findings point to significant sources of untapped potential support, which could vault Broward’s philanthropic resources to exciting new levels. For example: • By giving at the same percentage as their peers, Broward’s upper-income donors could generate an additional $308 million a year to tackle community needs. • Broward’s total donations could grow to $1.9 billion a year – a $700 million annual boost in critical resources – if all local donors gave at the same level as their Florida peers. Armed with these findings, the Community Foundation of Broward is calling on everyone who loves Broward – residents, civic organizations, local businesses, policymakers, private foundations, and more – to join with us to help overcome Broward’s charitable giving gap. By working together, we can ensure that our community has the resources it needs to be a thriving, welcoming place to call home for generations to come.
Untapped Potential | Growing Philanthropy in Broward
The generosity of Broward County residents makes life better in our community, thanks to more than $1 billion a year in local charitable donations.
1
KEY FINDINGS Charitable giving by Broward residents averaged
$1.2 billion donations a year
between 2016 and 2018. (See Page 4)
Broward, Florida’s second-most populated county, ranked third
in total charitable contributions, behind
rd
Miami-Dade County (#2) and Palm Beach County (#1). (See Page 8)
Broward residents’ average individual charitable gift of $11,676
1st
ranked 47th out of 67
Florida counties. (See Page 8) 67th
Untapped Potential | Growing Philanthropy in Broward
Broward residents’
2
average individual charitable gifts trailed their peers in Florida counties.
Broward residents donate
a lower percentage of their total income than their peers in similarly sized metro areas across the country. (See Page 10)
(See Page 8)
The greatest concentration of Broward’s charitable giving comes from just
three Fort Lauderdale zip codes (33301, 33308 and 33316). (See Page 7)
From 2016 to 2018,
that give in our community went to organizations outside of Broward. That sent $162 million
in potential local support elsewhere. (See Page 12)
Broward’s middle-income donors give a greater percentage of their earnings (4.2%) than higher-income residents (ranging from 3.5% to 2.3%). (See Page 6)
Broward could generate an additional
$308 million a year to meet community needs
if upper-income donors gave at the same percentage of income (3.3%) as their peers in other metro areas. (See Page 15)
Broward’s total donations could grow to
$1.9 billion a year – a $700 million annual boost in philanthropic resources – if all local donors gave at the same level as their Florida peers. (See Page 15)
Untapped Potential | Growing Philanthropy in Broward
+ $700 million
70% of grants from private foundations
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S EC T I O N 1
ABOUT BROWARD: DEMOGRAPHICS AND GIVING TRENDS Broward County residents who make charitable giving a priority in their lives have helped our community rise above a concerning statewide trend in philanthropy. As Florida’s population and wealth continue to grow through the years, the percentage of people reporting charitable donations is on the decline. The Florida Nonprofit Alliance (FNA) documented this “soft giving” culture in its 2021 report that explored a decade of the state’s giving trends. It shows that the number of Florida residents reporting donations has declined,
despite the growth in the state’s population and wealth. The report found that just 7.4% of Florida tax filers reported making charitable contributions, compared to 9.7% nationally
by Florida tax filers in 2018. The study determined that a concentration of high-income donors in South Florida drives Florida’s charitable giving.
in 2018 (the most recent tax filing data available). Broward’s charitable “participation rate” was 9.5%, which ranked 9th out of the state’s 67 counties.
FNA’s review of tax filings also shows that charitable giving by Broward residents has been trending upward during the past decade, averaging $1.2 billion a year between 2016 and 2018.
In addition, the FNA study found that the donors in just four South Florida counties – Broward along with Palm Beach, Miami-Dade and Collier counties – generated nearly half (46%) of all charitable gifts reported
Untapped Potential | Growing Philanthropy in Broward
POPULATION CHARACTERISTICS 2019
4
B Median household income Owner occupied housing units Estimated population Median age Percent of population in the same house 1 year ago
BROWARD COUNTY
It’s important to note that donations reported on tax returns don’t reflect all the charitable giving in Broward and beyond. Also, federal tax law changes that took effect in 2018 have resulted in
FLORIDA
$59,547 $55,660 62.1% 65.0% 1,952,778 21,477,375 40 42 85% 85% Source: U.S. Census Bureau
fewer taxpayers itemizing their tax deductions. Even with this change, annual reports from the Internal Revenue Service remain a reliable, consistent source of data for tracking local and state giving trends. Tax exemption filings are particularly important to monitor because nationally nearly 80%
of charitable donations come from individual donors, with corporations (5%) and other sources of donations lagging far behind, according to Giving USA: The Annual Report on Philanthropy for the Year 2019 (2020), Chicago: Giving USA Foundation. The FNA study shows that
Broward’s annual donations peaked in 2017 at nearly $1.5 billion. That one-year spike in reported donations occurred in many places across the country as taxpayers sought to make the most of charitable tax benefits before the standard deduction for tax filers nearly doubled in 2018, due to the changes in federal law.
TOTAL CONTRIBUTIONS PER YEAR IN BROWARD COUNTY, IN MILLIONS $1,500 $1,477.5
$961.4 $898.1
$1,016.8
$1,104.8
$1,126.2 $1,077.3
$944.2
$750
$375
$ Millions 2011 2012 2013 2014 2015 2016 2017 2018 Source: Florida Nonprofit Alliance, A Decade of Charitable Giving Trends In Florida, 2011-2018.
Untapped Potential | Growing Philanthropy in Broward
$1,125
5
While there was a big drop-off between Broward’s tax return filers who reported donations in 2017 (about 237,000) and 2018 (about 92,000), Broward’s total reported charitable donations in 2018 only dipped to about $1.1 billion. That is on par
with Broward’s annual reported donations before the 2017 spike. The great majority of Broward’s total charitable contributions in 2018 came from upper-income residents with incomes greater than $200,000 a year. Broward’s
BROWARD’S TOP CAUSES SUPPORTED - Not Including Political Contributions
1. HEALTH
Untapped Potential | Growing Philanthropy in Broward
2. ENVIRONMENT
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3. RELIGIOUS 4. CHILDREN 5. ANIMAL WELFARE Veterans, International Aid and Arts & Culture are among other top donation recipients. Source: WealthEngine 2020 Analysis of Broward Giving
upper-income tax filers reported $693 million in charitable contributions with $384 million reported by residents earning less than $200,000 a year. A closer look at Broward’s donor history shows that middleincome residents have given a larger percentage of income than higher-income residents. A study by the Chronicle of Philanthropy found that in 2015 Broward’s middle-income donors (making between $50,000 and $75,000 per year) gave 4.2% of their income, while the donations of their higher-income neighbors (making more than $75,000 per year) ranged from 3.5% to 2.3% of their earnings. Also, location is a revealing factor in Broward’s reported giving. The largest concentration of Broward’s donations in 2018 came from just three Fort Lauderdale neighborhoods. Donors from zip codes 33301, 33308 and 33316 accounted for about 24% of all reported donations. The second largest concentration of donations (about 12% total) came from the Pompano Beach/Hillsboro Mile area (zip code 33064) and Parkland/Coral Springs (zip codes 33076 and 33067).
BROWARD COUNTY GIVING BY INCOME RANGE, 2015
Income range Total giving Average gift Percent of Percent of per itemizer income income donated donated in peer Florida counties $50,000 to $75,000
$126,583,000
$ 2,615
4.2%
3.8%
$75,000 to $100,000
$103,816,000
$ 3,073
3.5%
3.3%
$100,000 to $200,000
$229,200,000
$ 3,781
2.7%
2.7%
$200,000+
$431,143,000
$13,683
2.3%
3.3%
Source: Chronicle of Philanthropy, How America Gives
BROWARD GIVING BY ZIP CODE 33076
33316
33301
33308
33064
Percent of Total Giving by Zip Code, 2018
9%
8%
7%
6%
5%
4%
3%
2%
1%
0%
Top Zip Codes by Giving % 1. 33301, Fort Lauderdale Untapped Potential | Growing Philanthropy in Broward
2. 33308, Fort Lauderdale/Lauderdale by the Sea 3. 33316, Fort Lauderdale 4. 33064, Pompano/Hillsboro Mile 5. 33076, Parkland 6. 33062, Pompano 7. 33027, Pembroke Pines 8. 33067, Parkland 9. 33027, Miramar 10. 33324, Plantation
Source: 2018 Tax Returns
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S EC T I O N 2
Untapped Potential | Growing Philanthropy in Broward
BROWARD’S CHARITABLE GIVING COMPARED TO OTHER FLORIDA COUNTIES
8
Broward, the second-most populated of Florida’s 67 counties, ranks near the top of total charitable giving statewide. Yet a closer look reveals that the average individual gift of Broward donors lags behind the annual giving level of their peers in South Florida and across the state.
• Donors in other Florida counties with large cities, such as: Orange County ($12,781), which includes Orlando; Hillsborough County ($17,637), which includes Tampa; and Duval County ($15,453), which includes Jacksonville.
In 2018, Broward ranked third in total reported charitable contributions ($1.1 billion). That’s behind Miami-Dade County ($1.6 billion), Florida’s most populated county, and Palm Beach County ($2.5 billion), which is Florida’s thirdmost populated county. Palm Beach County tax filers are consistently among the top 10 in Florida for average income, according to the FNA report.
Broward’s disparity in individual giving differs based on income level. For example, in 2018 Broward’s lower-income and middle-income donors exceeded or were close to the giving of their South Florida peers.
Broward’s ranking takes a big drop when it comes to average individual giving. Broward donors averaged $11,676 per gift in 2018, which ranked 47th out of the 67 counties, according to the FNA study. Broward donors trailed: • Donors in nearby Miami-Dade County ($15,932) and Palm Beach County ($30,255).
• •
Broward donors making less than $100,000 a year reported annual gifts that averaged $4,813. That was higher than both Miami-Dade County ($4,765) and Palm Beach County ($4,266). Broward donors making between $100,000 and $200,000 a year reported annual gifts that averaged $6,635. That was a little more than donors in Miami-Dade ($6,622), but lower than those in Palm Beach ($6,802).
However, Broward’s upper-income donors in 2018 lagged far behind those in Palm Beach and Miami-Dade counties. •
Broward donors making more than $200,000 a year reported annual average gifts of $31,516.
•
That was less than half the average annual giving among their peers in Palm Beach ($79,122) and lower than those in Miami-Dade ($48,350).
Similarly, Broward donors of all income levels trailed the average annual giving levels of most of their peers in three other Florida counties with large cities.
AVERAGE GIFT BY INCOME RANGE, FLORIDA COUNTIES, 2018 $80,000
Lower-income donors in Duval County ($6,622), Orange County ($5,480), and Hillsborough County ($5,318) outpaced those in Broward ($4,813).
•
Middle-income donors in Duval County ($10,118), Orange County ($8,586), and Hillsborough County ($8,205) averaged more than those in Broward ($6,635).
• Upper-income donors in Hillsborough County ($42,085) and Duval County ($38,476) topped those in Broward ($31,516), which edged Orange County ($28,304).
$60,000
$40,000
$20,000
Lower Income Orange Broward Duval Hillsborough Miami/Dade Palm Beach
Middle Income
Upper Income
Source: Florida Nonprofit Alliance, A Decade of Charitable Giving Trends in Florida, 2011-2018
Untapped Potential | Growing Philanthropy in Broward
•
9
S EC T I O N 3
BROWARD’S CHARITABLE GIVING COMPARED TO SIMILAR METRO AREAS ACROSS THE COUNTRY Another review of benchmark data shows the level of individual giving by Broward donors also lagged behind their peers in similarly sized communities in Florida and across the country. The Chronicle of Philanthropy’s special report entitled “How America Gives” used tax returns to compare donations reported in 2015 by people making $50,000 or more in communities across the country. It found that Broward residents who reported
donations gave an average of 2.7% of their income. That was below Broward’s peer communities in Florida, including:
• • • • •
• • • • •
• Austin, Texas: 3% • Cleveland, Ohio: 2.8%
Duval County: 4.6% Palm Beach County: 4.3% Hillsborough County: 3.1% Orange County: 3.1% Miami-Dade County: 2.9%
Also, looking at metro areas outside of Florida, Broward residents in 2015 donated a lower percentage of their income (2.7%) than similarly sized cities such as:
San Jose, California: 4.6% Nashville, Tennessee: 4% Virginia Beach, Virginia: 3.4% Indianapolis, Indiana: 3.2% Kansas City, Missouri: 3.1%
In addition, each of these seven cities accounted for more total reported donations in 2015 than Broward’s $890 million.
Untapped Potential | Growing Philanthropy in Broward
GIVING DATA FOR FLORIDA’S LARGEST COUNTIES, 2015
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Metro area Population Total giving Number of Giving Percent reported by itemizers* per of income itemizers itemizer donated Duval
890,673
$501,656,000
66,365
$7,559
4.60%
Palm Beach
1,378,806
$2,133,456,000
153,409
$13,907
4.30%
Hillsborough
1,302,884
$585,732,000
101,478
$5,772
3.10%
Orange
1,229,039
$536,867,000
90,519
$5,931
3.10%
Miami-Dade
2,639,042
$1,279,095,000
180,919
$7,070
2.90%
1,843,152
$890,742,000
174,314
$5,110
2.70%
Broward
Source: Chronicle of Philanthropy, How America Gives
*Calculated from information provided
Broward Trails Peers In % Of Income Donated
GIVING DATA FOR LARGE AS WELL AS PEER (IN BOLD) METROS, 2015
Total giving Number of Giving Percent reported by itemizers* per of income itemizers itemizer donated
Atlanta
5,535,837
$5,721,256,000
11,245
$8,044
4.6%
San Jose, Calif.
1,925,706
$5,061,927,000
360,382
$14,046
4.6%
Nashville
1,761,848
$1,222,190,000
159,952
$7,641
4.0%
Charlotte
2,338,792
$1,881,496,000
291,389
$6,457
3.6%
Virginia Beach
1,706,878
$1,001,335,000
212,057
$4,722
3.4%
Las Vegas
2,035,572
$1,038,272,000
70,292
$6,097
3.3%
Indianapolis
1,950,674
$1,155,746,000
213,513
$5,413
3.2%
Kansas City, Mo.
2,055,675
$1,368,976,000
260,311
$5,259
3.1%
Austin, Texas
1,889,094
$1,376,361,000
220,253
$6,249
3.0%
19,979,950
$20,122,237,000
3,139,195
$6,410
2.8%
Cleveland
2,064,483
$1,089,322,000
245,509
$4,437
2.8%
Chicago
9,534,008
$6,797,446,000
1,285,204
$5,289
2.7%
Columbus, Ohio
1,972,375
$1,058,343,000
252,648
$4,189
2.7%
1,843,152
$890,742,000
174,314
$5,110
2.7%
4,694,565
$4,578,663,000
$5,885
2.5%
New York
Broward Boston
778,023
Source: Chronicle of Philanthropy, How America Gives
*Calculated from information provided
Untapped Potential | Growing Philanthropy in Broward
Metro area Population
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S EC T I O N 4
GIVING FROM BROWARD-BASED PRIVATE FOUNDATIONS Individual giving is far and away the largest source of donations in Broward and beyond. The second biggest source of charitable giving comes from private foundations.
Untapped Potential | Growing Philanthropy in Broward
A private foundation is a nonprofit organization usually created by an individual, family or business to support charitable giving prioritized by its founders. According to Giving USA, about 17% of reported charitable giving across the country comes from private foundation grants.
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In 2018 there were 272 private foundations in Broward, according to the Foundation Online Directory – which tracks tax filings and other reporting by private foundations. While the Community Foundation of Broward is a public charity that prioritizes grantmaking in Broward County, local private foundations often focus their support on causes outside of Broward. For example, a review of data from the Foundation Online Directory shows that private foundations based in Broward
provided $264 million in total grants between 2016 and 2018 and 26% of those grants ($69 million) went to organizations in Broward.
From 2016 to 2018, 70% of grants from the 176 private foundations that gave in Broward went to organizations outside of our community. That sent $162 million – about $54
During that time period, 96 of the 272 Broward-based private foundations didn’t provide any grants in Broward. Instead they deployed nearly $34 million grants to organizations outside the county. A big reason for that is some private foundations are based in Broward, but were created to support charitable efforts elsewhere, such as the alma mater of the foundation’s creator, hometown churches, nonprofits that don’t have Broward affiliates, etc. In addition, many private foundations were created to support national or international causes, ranging from health care to the environment.
million a year – in potential local support elsewhere.
However, even among the 176 Broward-based private foundations that did provide grants in Broward, the great majority of their total grantmaking was directed to organizations outside of Broward.
GRANTS MADE TO ORGANIZATIONS IN BROWARD
(2016 - 2018)
GRANTS MADE TO ORGANIZATIONS OUTSIDE OF BROWARD (2016 - 2018)
HOW DOES THE COMMUNITY FOUNDATION OF BROWARD DIFFER FROM A PRIVATE FOUNDATION?
Grants From Private Foundations In Broward
The Community Foundation of Broward is a grantmaking public charity that champions local philanthropy. The Community Foundation of Broward partners with individuals, families,
26%
businesses, community organizations and private foundations to create charitable
$68,590,002
Funds that support local issues that matter most to them. The Community Foundation leads the way in identifying solutions to Broward’s big challenges and builds endowment to ensure our community has the resources it needs to take care
Since our founding in 1984,
74%
the Community Foundation of Broward has deployed more than $131 million in grants
$195,111,985
that support local families, seniors, schools, the arts, our environment and much, much more – all made possible by our Source: Foundation Directory Online
visionary Fundholders.
Untapped Potential | Growing Philanthropy in Broward
of itself today and forever.
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S EC T I O N 5
OPPORTUNITIES TO TAP INTO BROWARD’S TRUE PHILANTHROPY POTENTIAL This analysis of tax filings and past studies of charitable giving makes it clear: Broward has significant sources of untapped potential support that could vault our community’s philanthropic resources to exciting new levels. To grow philanthropy in Broward we can:
Untapped Potential | Growing Philanthropy in Broward
Reach out to private foundations. Connecting more of Broward’s private foundations to local grantmaking opportunities that align with their charitable missions could keep more resources in Broward to help our community.
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Increase outreach to local corporations. Boosting corporate giving in Broward beyond the 5% national average could fuel lifechanging solutions to create a more vibrant community. More corporate support for the arts, scholarships, career training, park improvements and other community investments makes life better in Broward – which is good for business. Expand Broward’s donations map. Skyrocketing local home values show growing pockets of wealth that create opportunities to expand the geography of Broward’s sources of charitable giving beyond the six zip codes
(in Fort Lauderdale, Pompano Beach/Hillsboro Mile, and Parkland/Coral Springs) with the highest concentration of local donations. For example, in February 2021 the real estate website Zillow identified Cooper City, Weston and Southwest Ranches among the top 10 priciest housing communities in Broward (with typical home values ranging from $673,915 to $551,035). Yet all three of those communities were outside of Broward’s top 10 zip codes for charitable donations reported on 2018 tax filings. As home values rise there and in other communities across Broward, charitable organizations could expand their fundraising efforts into these newly fertile grounds. Create more opportunities for those with the capacity and propensity to give. Looking beyond just what’s found on tax filings, we can identify an even deeper pool of untapped Broward donors.
The research company WealthEngine analyzed the capacity (giving ability) and propensity (inclination to give) of Broward individuals with addresses in all 88 local zip codes. WealthEngine factors in real estate values, demographics, tax information and more than 60 other data sources in their analytics. After looking back over five years of data, WealthEngine projected the capacity and propensity of individuals to give to nonprofits over a period of five years. WealthEngine’s review found that 7,500 individuals with addresses in Broward have the capacity to give a major gift of $300,000 or more over five years. In addition, WealthEngine determined that 75,000 individuals in Broward have both the capacity and the propensity to give a gift of $25,000 or more over five years.
BROWARD’S PROJECTED ANNUAL GIVING POTENTIAL
$1.9 BILLION
Giving potential if all donors gave at percentages similar to Florida peer counties
$1.5 BILLION
Giving potential if upper-income donors gave at same percentage as peer metros
$1.2 BILLION
Broward’s average annual giving
the potential to set the pace for similarly sized communities in Florida and across the country. For example: Potential giving of upperincome Broward donors Broward’s upper-income donors (those earning more than $200,000 a year) could make a life-changing difference for our community by giving at the same percentage as their peers elsewhere.
Potential giving of all Broward donors Broward’s true giving potential emerges by taking a look at what happens if all local donors would give at the same percentage as their peers. To estimate this untapped potential, the Community Foundation sorted Broward’s tax filers by income range reported in 2018 (the most recent tax records available). Then, for a better gauge of the number of potential donors in each income level, we used donor participation rates from prior to the 2017 tax law change (when the number of reported donations dropped as standard deductions nearly doubled).
After that, we used Hillsborough County and Orange County as peer communities for our comparison. Hillsborough (which includes Tampa) and Orange (which includes Orlando) are similar in population size to Broward and they each match the overall percentage of individual income donated (3.1%) as peer communities nationally, based on the Chronicle of Philanthropy’s examination of giving in 2015. By averaging the individual annual gifts from Hillsborough and Orange counties and adjusting for inflation, we can estimate the potential average annual gifts for Broward donors in the different income ranges. According to this comparison with their peers, Broward’s donors have the potential to donate $1.9 billion per year. That would be a $700 million annual boost to help make life better in Broward.
Untapped Potential | Growing Philanthropy in Broward
Give in the same range as our peers outside of Broward. Census and tax records show that while Broward residents rank among the wealthiest in the state, most aren’t giving at the same level and proportion as their peers in South Florida and beyond. With a booming population and vibrant economy, Broward’s individual giving has
In 2018, Broward’s upper-income tax filers reported nearly $31 billion in total income. If they donated at the same percentage of income as upper-income donors in other metro areas did in prior years (3.3% instead of 2.3%), that would generate an additional $308 million a year to meet Broward’s community needs.
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S EC T I O N 6
LOOKING AHEAD
Untapped Potential | Growing Philanthropy in Broward
Charitable giving already creates so much positive change in Broward. Just imagine how much more our community could accomplish if we tapped into Broward’s true giving potential. Creating more philanthropic resources helps: • Break the cycle of poverty with mortgage down-payment aid • Expand mental health services • Improve local schools • Revitalize parks • Support the arts • Restore beach dunes and protect fragile wetlands • Tackle food insecurity • Deliver career training • Break through senior isolation • And much, much more
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By achieving Broward’s true giving potential, we can change lives. We can make our community an even better place to call home. We can tackle Broward’s big challenges today and shape a brighter future for us all.
APPENDIX
Robertson Consulting Group, Inc. Since 1998, Robertson Consulting Group has provided evaluation services to federal, state, and county governments; foundations and other funding entities; community-based coalitions; and universities. Our principal researcher, Dr. Shelley N. Robertson, Ed.D., has been working in the nonprofit field since 1996 and holds a Bachelor of Arts in Business Administration (National Merit Scholar), a Master of Arts in Applied Economics, and a Doctorate in Organizational Leadership. She is a member of the American Evaluation Association and the Southeast Evaluation Association. www.snrobertson.com Florida Nonprofit Alliance The Florida Nonprofit Alliance (FNA) provides a collective voice for Florida nonprofits at the local, state, and federal levels to inform, promote and strengthen the influence of Florida’s nonprofit sector. FNA continually advances the nonprofit sector by releasing research that provides a better understanding of the sector. FNA uses advocacy to bring attention to legislative gaps, address needed reforms, preserve nonprofit resources, and more. https://flnonprofits.org/
WealthEngine Using actionable wealth and lifestyle insights, WealthEngine fuels highly-targeted campaigns that continuously deliver measured outcomes. Leveraging proprietary learning science, the WealthEngine platform is comprised of 250 million unique profiles of individuals across the U.S. For more than 20 years, WealthEngine has helped clients engage in highly personalized and precise conversations with their audiences to find their next best prospect and drive growth. WealthEngine is a part of Euromoney People Intelligence, a divisional pillar of Euromoney PLC which provides organizations with unique data intelligence that connects them with the individuals who will have the greatest impact on their goals. Euromoney People Intelligence is comprised of three unique brands; BoardEx, WealthEngine, and Wealth-X which empower clients to build greater relationships, obtain and manage their best talent, and reduce commercial risk.
Research Methodology Tax Return Data Data from tax returns is limited to filers who itemize and in the case of the Chronicle of Philanthropy, those who earn $50,000 or more and who itemize charitable deductions. However, the authors estimate that this represents 80% of all
individual charitable donations. The Chronicle of Philanthropy data set excludes some individuals who were included in the Florida Nonprofit Alliance study. Please note that not everyone who makes a charitable contribution itemizes on their tax return (particularly in states with no income tax) although those with higher incomes are more likely to itemize. In addition, only contributions from those who claim Broward County as their legal domicile are included. If a part-time resident gives in Broward County but files a tax return elsewhere, that donor’s contribution is not included. Reported donations are those made to not for profit 501(c)(3) charitable organizations. WealthEngine WealthEngine analyzed nearly 90% of the individuals with addresses within the 88 zipcodes in Broward County. Using a proprietary data and analytics platform (“WE Analyze”), WealthEngine examined the wealth, lifestyle, and interests of more than 1.5 million individuals using more than 1,200 attributes from 65+ individual data sources. The database included all individuals associated with an address in Broward County; this means that full and parttime residents are included. Real estate values include real estate, such as homesteaded and investment properties.
Untapped Potential | Growing Philanthropy in Broward
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The Community Foundation of Broward is eager to share this research with organizations, businesses and other groups interested in learning more. To schedule a virtual or in-person presentation, please contact Kirk Englehardt at kenglehardt@cfbroward.org or 954-761-9503, ext. 105.
910 East Las Olas Boulevard, Suite 200 Fort Lauderdale, Florida 33301 cfbroward.org 954.761.9503 info@cfbroward.org
Publication Date: June 2021
