PILLAR FIVE
PILLAR FIVE: CFB BRAND Grow and spread CFB’s brand and mission to lead, share, connect and serve Broward as a community and philanthropic champion OBJECTIVE 1: Communicate the unique attributes of CFB and the benefits of a community foundation, including how donors can have more impact with their giving. Measurable Outcomes: By December 2022, an integrated communications and marketing plan is in place to support increased awareness and understanding of CFB’s updated mission, vision and values among key audiences.
OBJECTIVE 2: Distinguish CFB’s unique role to build an endowment to meet Broward’s needs now and forever. Measurable Outcomes: By June 2022, an advertising and promotional strategy is in place on boosting awareness of the long-term impact and power of endowment; By June 2026, endowment has increased at CFB.
OBJECTIVE 3: Support and celebrate the culmination of the BE BOLD Leadership community. Measurable Outcomes: By June 2022, a plan is in place to support the remainder of the campaign; By December 2024, a communications plan is in place to celebrate the conclusion of the campaign; a comprehensive communications strategy to celebrate the success of the BE BOLD Leadership Campaign and the transition from campaign goals to strategic plan metrics.
OBJECTIVE 4: Develop a set of communications vehicles and messages that convey CFB’s role as a grant maker and community leader. Measurable Outcomes: By June 2025, messaging is in place to build awareness of CFB’s leadership role as grant maker and community leader.
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Campaign by communicating how people can give and what it accomplishes for the
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