MEDIA PACK 2017
The joy and the challenge. The joy The day a woman finds out she is pregnant can be one of the most exciting days of her life; from telling the family to starting the welcome preparations for the new arrival. For a British Asian mother-to-be there are a range of cultural, religious and family traditions that become part of her pregnancy and early-motherhood.
The challenge This sense of euphoria can either be embraced or quickly masked by the stress and doubt of many unanswered questions that are part of being a British born south Asian woman (or a south Asian-born woman living in the UK). In addition, she embarks on the natural process of a nine-month pregnancy, including all the excitement and nerves surrounding birth and motherhood just as any other woman; leaving her to juggle between two influential, cultural experiences of life and parenthood. Not to mention, the vast range of products that British Asian women and parents need specifically tailored to meet their cultural and religious requirements, which are currently available, but not easily accessible. Thankfully, the British Asian mum of today has her partner by her side, sharing the experience of pregnancy and motherhood, together with the UK midwife and health-visiting community. But, to fill the combined gap of reaching out to British Asian mothers is where Indi Mamma Pregnancy & Parenting Magazine comes in.
Indi Mamma is going to change the landscape Indi Mamma Pregnancy & Parenting Magazine is a pioneering communication outlet for pregnant British Asian women and British Asian parents, with both a hard copy magazine and online community. We offer a fresh perspective, creating a non-judgmental community to support from pre-conception to the early stages of pregnancy, through to toddler years; one of the most important stages of learning both for parents and their children. Indi Mammais about a common connection, the same ‘unspoken’ language and embracing or questioning the same cultural traditions; but it isn’t just about ethnicity. It’s real, reliable and relevant. It’s British Asian.
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The Indi Mamma reader. An Indi Mamma is a British woman of south Asian origin. This means with parents or grandparents of Indian / Pakistani / Bangladeshi / Sri Lankan / Afghan / Nepalese heritage, or themselves born in one of these countries but now a British National. The Indi Mamma reader is aged 25-45, and of an ABC profile. She could be expecting her first baby, or be a mother of three including a young toddler. She may have struggled to conceive, planned her pregnancy or was surprised by the conception, but either way, she will be surrounded by family and friends who will bring a cultural and religious influence to her life, the life of her baby and her growing brood. The Indi Mamma reader will often ‘laugh-out-loud’ at the all too familiar motherhood stories and old wives’ tales brought to life on the pages of our magazine. Relieved with finally having an outlet to share her unique British Asian experience and discover products that are relevant to her; whilst her curious husband reads over her shoulder, knowing that he too can gain from our pages.
Indi Mamma Limited 108 Lovell House, Birchwood, Warrington WA3 6FW
hellobaby@indimamma.com
01925 906 446
The content. Indi Mamma talks about the important issues facing British Asian women with practical and professional information. However, it will also offer an outlet for both ‘mainstream’ baby and parenting companies, and ‘Asian specific’ brands,
Regular content Baby Diaries - Week-by-week pregnancy stage information Ask the Expert - Articles and answers to reader questions by a qualified health professional
to reach a major market segment that is currently not being accessed, but who
Something to share - Reader emails and social media posts
need the information, support and products.
Fashion - Pages featuring the lastest range of Asian and Western maternity and nursing wear.
The quarterly magazine will contain regular features, as well as focusing on
Bump and Pregnancy focus - e.g. cravings, health, wellbeing
specific topics in each issue. In addition to this, the entertainment
Competitions
element will tap into the UK celebrity culture to include interviews with British Asian icons from a family perspective. Readers will enjoy Indi Mamma’s quality mix of lifestyle, news, real-life stories, reviews, competitions, recipes and
Food / Recipes Ones to Watch - product reviews Cultural / Religious customs focus Baby names - with meanings
support for raising an ethnic family in the Western world. It also offers a regular comprehensive fashion feature, providing a range of casual and formal
Mother tongue - words to teach children in the main languages of South Asia (Hindi, Urdu, Punjabi, Gujerati, Bengali and Tamil)
pregnancy and nursing wear; both traditional and from the high-street.
Baby focus - e.g. feeding, sleeping, weaning
Indi Mamma Pregnancy & Parenting
Toddler focus - e.g. craft activities, mindfulness
Magazine online will provide a community hub of all key content plus much more opportunity for interaction with other British Asian parents including a forum and polls.
The Papa Pages - A section for British Asian dads News - Celebrity and parent / baby sector Career focus - features on mumprenuers and careers advice Help and Advice - key contacts for support groups and networks Travel - family holiday destinations, UK and worldwide
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Forward features 2017 Issue 1: Spring 2017 Is infertility still a taboo in south Asian communities? Cultural event related articles - Lohri, Mother’s Day New Year’s resolutions Relationship focus Pregnancy - Meet an Indi Mamma, Myth-proof your pregnancy, Curb your cravings The Grandparents’ role, and how they can help keep children connected to their culture Baby - Colic, Weaning recipes Toddler - Mindfulness, How to make jelly slime Mother Tongue - pointless or priority Celebrity - CBeebies’ Dr Ranj Singh Ask the Expert - Advice for new parents, Hyperemesis Gravidarum The Papa Pages - Survival guide for last minute preparation, Mother’s Day gift ideas, Guest writer
Issue 2: Summer 2017 Ask the Expert - Disability discovered during pregnancy / birth Birth stories from readers Cultural event related articles - Ramadan, EID, Father’s Day Pregnancy - The pros and cons of birthing options, Twins / triplets Traditions focus - Fasting during pregnancy and breastfeeding, The 40 days after birth Baby - including Teething, Sleeping The Papa Pages – Ideal family cars, Labour bag essentials Career – returning to work after a baby Travel - UK based family holiday focus
Issue 3: Autumn 2017 Ask the Expert - Coping with miscarriage and still birth Cultural event related articles - Janamastmi, Raksha Bandhan, Islamic New Year, EID The things only second-time mums do (from readers) Celebratory customs during pregnancy and birth across different religions Food focus – weaning, halal Entertain your toddler over the summer Career – returning to work after a baby Different ‘baby shower’ customs across south Asian cultures and faiths
Issue 4: Winter 2017 Ask the Expert - Group Strep B – what you need to know, Post-natal depression support Cultural event related articles - Diwali, Christmas Baby - What do baby cries mean? Pregnancy - Labour, what to expect Baby brain stories from readers Amazing cultural recipes and remedies
The above offers a guideline as each issue’s content will be enhanced during the planning process, therefore, contibutor ideas are welcome.
Indi Mamma Limited 108 Lovell House, Birchwood, Warrington WA3 6FW
hellobaby@indimamma.com
01925 906 446
Publishing information. Schedule Issue 1. Spring 2017 2. Summer 2017 3. Autumn 2017 4. Winter 2017
Advertising booking deadline: 23rd December 2016 21st April 2017 21st July 2017 20th October 2017
Artwork deadline: 20th January 2017 12th May 2017 14th August 2017 10th November 2017
On sale / delivered: 13th March 2017 14th June 2017 13th September 2017 6th December 2017
Events: Part of Indi Mamma’s launch strategy is to have a presence at key events across the UK. During autumn 2016, the brand featured at The Muslim Lifestyle Expo in Manchester, and at Smoky Not Smudgy in London, accessing a large footfall of British Asian families, women in particular. Indi Mamma will be exhibiting at The Baby Show, NEC, Birmingham, on 19-21st May 2017, offering opportunities for our partners to be included in our Goody Bags either with product samples or vouchers, as well as social media promotion. The official Indi Mamma launch event will take place in Autumn 2017 featuring a fashion show, comedy sketches, three course (Indian) meal, and further opportunities for your brand exposure through our goody bags, and/or sponsorship, as well as networking with major high street and Asian-specific pregnancy and parenting product manufacturers / service providers.
Subscription: We are working with retailers to stock the magazine for individual purchase, costing £3.50. An annual subscription (4 issues) to Indi Mamma will be £11.00/ £2.75 per issue, purchased over the telephone or at www.IndiMamma.com and delivered to the reader’s door.
Distribution: Indi Mamma will initially be distributed through small retailers in key Asian shopping locations such as Derby Road in Bolton, Soho Road and Stratford Road in Birmingham, and Southall Broadway in Middlesex. We are also working with a distribution logistics agent to get the magazine out in specifically located branches of the major supermarkets. Each issue will be sent to our subscribed readers via post, however in addition, a complementary issue will be sent to a database of up to 5,000 UK expectant mothers / women with children under 2, equivalent to just over 10% of our core UK target market, classified under the ACORN Groups Asian Communities, or living within predominantly south Asian ethnic background populated geographical areas. We also aim to reach our audience through controlled circulation via maternity wards, antenatal classes, doctor’s surgeries and play centres in these areas.
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Advertising specifications. Advertising: Number of issues: Outside back cover Inside front or back cover Double page spread Full Page Half page Quarter page Eight page
1 Issue £2,575 £1,950 £2,215 £1,475 £750 £395 £195
2 Issues £2,315 x2 £1,755 x2 £1,995 x2 £1,325 x2 £675 x2 £355 x2 £175 x2
4 Issues £2,185 x4 £1,655 x4 £1,885 x4 £1,250 x4 £635 x4 £335 x4 £165 x4
Dimensions (h x w) 260mm x 200mm + 4mm bleed 260mm x 200mm + 4mm bleed 260mm x 400mm + 4mm bleed 260mm x 200mm + 4mm bleed 200mm x 130mm + 4mm bleed 130mm x 100mm + 4mm bleed 50mm x 65mm + 4mm bleed
4 Issues
Number of words and images
Sponsored copy / Advertorials: Number of issues: 1 Issue
2 Issues
Double page spread
£1,875
£1,685x2
£1,595 x4
800 words, logo, editorial + product image
Full Page Half page
£1,135 £575
£1,025 x2 £515 x2
£965 x4 £485 x4
350 words, logo + editorial image 150 words + logo
Anyone advertising with Indi Mamma will benefit from social media promotion. All advertorial copy will be added to the Indi Mamma website, accessible to all users.
Online: IndiMamma.com has been set up to provide a useful, friendly online community for our users. If you are interested in advertising on our website, please speak to a member of our team to discuss your requirements on 01925 906 446.
Fashion: One page of fashion editorial will be offered to maternity and/or children’s fashion brands for every quarter page of advertising space purchased. All images and clothing information to be provided by advertiser with a maximum of 2 outfits per page.
Competitions: £300 + prize
Artwork: Please send artwork as 300dpi jpeg or PDF. Colour should be set to CMYK and should be the correct dimensions agreed in the advert. We can assist with layout or additional artwork as an add-on cost equating to 10% of the space price. Please ensure PDF’s are embedded with hyperlinks for usability when uploading online. For full pages, inside front and inside back covers, and outside back cover, please include a 4mm bleed and a 5mm exclusion zone of essential information. All price exclusive of VAT.
Conditions of advertising
1. The advertiser warrants that their advertisement in no way contravenes the provisions of the Trades Descriptions Act 1968, and is legal, decent and truthful. 2. 50% payment due upon booking and remaining 50% to complete full payment due prior to artwork deadline. 3. Cancellations will only be accepted before artwork deadline but at a cost of 50% of the advert cost. Cancellations after this date will not be refunded. 4. The advertiser indemnifies Indi Mamma Limited and our printers against any damages or other loss caused as a result of publication of your advertisement/content. 5. Indi Mamma Limited reserves the right to reject an advertisement / advertorial content. 6. The invoice to you for an advertisement constitutes a contract and acceptance of the conditions above. 7. DISCLAIMER: All information in this publication is deemed accurate at the time of print. The inclusion of articles, event updates, advertorials, etc. does not necessarily indicate that the editors are in agreement or sympathy with what is written. Contributors submitting content to us for publication are confirming that they have a legal right to do so, and agree to neither knowingly nor unknowingly submit content which they have no right to publish. The client accepts that he/she is responsible for ensuring that they have publication rights of use for all material provided, and agree to indemnify any losses incurred as a result of us, the publisher, using content supplied by them. We acknowledge that any logos, photographs, images and trademarks remain the property of their respective owners. All Errors & Omissions Excepted.
Indi Mamma Limited 108 Lovell House, Birchwood, Warrington WA3 6FW
hellobaby@indimamma.com
01925 906 446
Contact details. Managing Director & Editor in Chief Rina Bharath e: Rina@indimamma.com t: 01925 906 446 m: 07515 403 811
Content Editor & Writer Kate O’Brien e: Kate@indimamma.com t: 01925 906 446
Advertising Enquiries Lisa Taylor e: Lisa@indimamma.com
Social Media & Marketing Dylan Logsdon e: Dylan@minimemarketing.co.uk t: 01925 963 651
@IndiMammaOfficial
@IndiMamma
@IndiMammaOfficial
Indi Mamma Limited 108 Lovell House, Birchwood, Warrington WA3 6FW
hellobaby@indimamma.com
01925 906 446