Chamber Matters AUTUMN/WINTER 2016
THE BUSINESS MAGAZINE FROM ALTRINCHAM & SALE CHAMBER OF COMMERCE
SPECIALâ€ˆFEATURE 5thAnnualBusiness Awards2016
The winners and the low down of this years fantastic Altrincham & Sale Chamber of Commerce Business Awards
IN THIS ISSUE: Women in business, Pension auto-enrolement, Top 10 marketing tips, Member News and so much more!
Fromfestivefinediningtoshow-stoppingpartynightsandfamily pantofun-there’ssomethingforeveryonethisChristmasatthe BestWesternCrestaCourt,Altrincham.
£3s &4.S9atu5rdays Friday £24.95s day Thurs
Come and sparkle at our magical party nights. Perfect for a Christmas night out or a birthday celebration in December, get the conversation flowing with our musical quiz where you and your guests compete against the other tables for a bottle of bubbly prize! After the meal there will be a photo booth with plenty of props, where guests enjoy as many prints as they like for a memory of the night! Then dance through the decades from 60s, 70s, 80s, 90s, 00s right through to 2016 with our resident DJ.
£59.95 adults £27.50
£14.95 adults £12.95 child
children (age 2-12)
ren (age 2-12)
We’ve got an extra special treat for all the family in the form of the fabulous Dick Whittington pantomime. Hold tight – this panto travels at a thousand smiles an hour! In the interval of the show there will be a chance to purchase from our candy floss, popcorn and sweet stalls along with great merchandise. Plus after the show, photo opportunities with all the cast are available. The ticket includes hot dogs or pizza slices and fries. Wednesday 21st December. Doors open at 4.45pm. Food is served from 5.00pm Panto starts at 6.00pm, ﬁnishes at 8.00pm.
Why don’t you let us look after all the Christmas Day cooking so you don’t have to do all the washing up. Indulge in our 3 course carvery and choose from our selection of prime roast joints chicken, honey roast ham, roast beef or there is a vegetarian option. There will then be a very special guest – none other than Father Christmas with a selection box for each child!
WIN! A Party Nig h this Christmas! t Here
’s your chance to win a tabl 10 people at on e of our Fun at th e for e Fair party nights on 2, 9 or The prize includes the meal and entertainment 16 December 20 16. on the date of your choice (subject to availability). Just answer this: What is traditionally eaten at Christmas? A/Sponge Cake B/Mince Pies C/ Simnel Cake Email answers & your contact details to: email@example.com or post to Events Team, Best Western Cresta Court, Church Street, Altrincham WA14 4DP. If you are not lucky enough to win, you can still enjoy a special Chamber Matters oﬀer. Book a table of 10 people at the Fun at the Fair party nights and receive a FREE bucket of beers or three bottles of wine to share! Quote ‘Chamber Matters Oﬀer’ and call 0161 927 7272 or email: firstname.lastname@example.org to book! (Prize & oﬀer subject to availability. House win & beer selection included in oﬀer. Prize drawn on 30/11/16, is non-transferable, no cash alternatives and manager’s decision is final.)
Whetherit’sanofficeparty,afamilygatheringorfunchildren’sdayout,there’ssomething foreveryonethisChristmasattheBestWesternCrestaCourt,Altrincham. ForfurtherinformationonallourChristmaseventsallyouhavetodoisvisit
Chamber Matters THE BUSINESS MAGAZINE FROM ALTRINCHAM & SALE CHAMBER OF COMMERCE
Welcome to your Autumn / Winter Chamber magazine Welcome to the final Chamber Matters of 2016, and what an eventful year it has been! Although we still have a couple of months left we can look back on this year as one of our busiest and most successful. We have held many events, in particular the Breakfast Matters that have attracted over 50 attendees each month – some of which you can read about in this issue. We have a special focus on the 5th annual Chamber Business Awards in this edition, telling you all about the fantastic evening and our deserved winners and runners up – a feature not to be missed on pages 16 - 24. It is so important to recognise the achievements and great work of the people and businesses in our local community, and with the awards and the Chamber itself growing significantly year on year, we expect even further success for all our members in 2017 and beyond. With our local community being of such great importance, we have caught up with Katie Bland, the new Altrincham BID Manager who is already making an impact on the town. We also have a number of expert columns from our members, including Board Member Tony Collier demystifying auto-enrolment, and Michelle Wright of Colour Wheel Creative giving her top branding tips. We would like to say a special thank you to The Cresta Court Hotel for their support of Chamber Matter’s once again, with their feature on making your Christmas memorable, and sponsorship of ‘Coﬀee with…’ (which you can find on pages 11 and 28). A huge thank you to MiniMe Marketing and Colourwheel Creative for their volunteering to bring Chamber Matters to life in 2016, and their continued running of the magazine. As your Chamber President, I am on hand to help you with any queries you may have, so please do just get in touch using email@example.com
Inside this issue 2: Cresta Court at Christmas 4: Member News 7: Women in Business with Tracey Guest, Slater Heelis 9: MBL talk pension auto-enrolment 10: Event coverage 11: Coffee With...Emma Nawaz, Blackstone Solicitors 12: More Event coverage 16: Altrincham & Sale Chamber of Commerce Business Awards 2016 25: More Than An Image by colourwheel creative 26: Women in Business with Katie Bland, BID 27: Meet the Board Members 28: Coffee With...Morven Millar, Gresham Wealth Management 29: Top 10 Marketing Tips by MiniMe Marketing & PR Consultancy 30: Members Benefits 32: Directory 35: Forthcoming Chamber and Member events
President, Paul Daine
Magazine Enquiries Would you like to be part of the next issue? For excellent advertising and editorial opportunities, please contact Rina or Olivia at MiniMe Marketing & PR Consultancy on 01925 963 651 or firstname.lastname@example.org
Editors o Rina Bharath, MiniMe Marketing & PR Consultancy o Olivia Parkes, MiniMe Marketing & PR Consultancy o Anne Jardine, Altrincham & Sale Chamber of Commerce
Publishers Michelle Wright - colourwheel creative Tel: 0785 486 3395 email@example.com
Photography Martin Hambleton - Martin Hambleton Photography Tel: 07766 815703
DISCLAIMER: All information in this publication is deemed accurate at the time of print. The inclusion of articles, event updates, advertorials, etc. does not necessarily indicate that the editors are in agreement or sympathy with what is written. Members or non-members submitting content to us for publication are confirming that they have a legal right to do so, and agree to neither knowingly nor unknowingly submit content which they have no right to publish. The client accepts that he/she is responsible for ensuring that they have publication rights of use for all material provided, and agree to indemnify any losses incurred as a result of us, the publisher, using content supplied by them. We acknowledge that any logos, photographs, images and trademarks remain the property of their respective owners. All Errors & Omissions Excepted.
Myerson Solicitors raise over £19,000 for charity
Between September 2015 and August 2016, Altrincham based Myerson Solicitors have raised over £19,000 for two Traﬀord based charities – St Ann’s Hospice and Traﬀord Deaf Children’s Society. Myerson’s eﬀorts included cake sales, dress down Friday’s, raﬄes and quizzes. In addition, during the first weekend in July, a team of 58 Myerson staﬀ and their friends and families also undertook their biggest fundraising event to date by completing the National 3 Peaks Challenge conquering Ben Nevis, Scafell Pike and Snowdon. Lynn Chipperfield from the Traﬀord Deaf Children’s Society said: “We at Traﬀord Deaf Children's Society are hugely grateful to the staﬀ at Myerson Solicitors for their wonderful support this past year. Their incredible fundraising makes it possible for us to provide ongoing support to deaf and hearing impaired children and their families across Traﬀord.”
Left to Right – Helen Cannell (Corporate Fundraising Oﬃcer – St Ann’s Hospice), Amanda Hibbert (Receptionist at Myerson), Andrew Chapman (Commercial Property Partner and Head of CSR at Myerson), Janine Murphy (Residential Property Senior Solicitor at Myerson), Lynn Chipperfield (Chair of Traﬀord Deaf Children’s Society) and Louise Bennett (Secretary of Traﬀord Deaf Children’s Society)
Insure Risk move into a bigger and better office to deliver bigger and better things
Helen Cannell from St Ann’s Hospice comments: “As a charity St Ann’s Hospice receives just one third of our funding from NHS, so we truly wouldn’t be able to do the work that we do without the support of local companies like Myerson. It’s amazing to see how far all of the staﬀ at Myerson pushed themselves in the Three Peaks challenge to raise such a fantastic amount for the hospice.”
After recent business growth and the recruitment of additional staﬀ, Insure Risk Ltd is pleased to announce that they have recently moved into new oﬃces to help further develop and expand in order to continue to provide their growing client base the high level of support and advice they expect. Managing Director Ged Murray believes that their high level of commitment and service has been the driving force behind this growth. “Over the last 5 years our customer base has continued to grow constantly year on year as we have won more clients who have recognised and value the importance we place on providing a ﬁrst rate service and putting the needs of our clients ﬁrst.” With a new, larger oﬃce, Insure Risk now has the space to employ even more staﬀ to help continue to develop the business and drive further success. As well as recruiting additional staﬀ, they are also investing in new computer technology to help ensure they stay ahead of the competition when it comes to providing tailored insurance protection at competitive premiums.
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Chafes and Hague Lambert announce merger Combining the complementary expertise of two well established and reputable ﬁrms to create a stronger client focused practice, the merged ﬁrm will be known as Chafes Hague Lambert Solicitors and will continue to deliver the high quality service to individuals and businesses that their individual reputations are built on. Key benefits of the merger include, an expanded geographical presence in the region, with 10 partners and a combined staﬀ of 88 operating from oﬃces in Alderley Edge, Knutsford, Macclesfield, New Mills, Urmston, and Wilmslow. As well as a combined annual turnover that is expected to rise to more than £5 million. Rob Brindley, Managing Partner at Chafes, said: “This merger is about two well-respected practices, who share a similar ethos, joining together to become the premier regional law ﬁrm outside of Manchester.”
Having worked hard getting clients recognised at regional and national industry awards, 2016 has seen MiniMe Marketing & PR Consultancy achieve their own successes. Earlier this year the marketing consultancy firm, headed up by Rina Bharath, was selected as finalists at the prestigious Enterprise Vision Awards, but as the judges commented “the small business category was the hardest to judge” and MiniMe Marketing & PR Consultancy was unfortunately pipped to the post. However, the good news continued when Rina learned she and her team has been shortlisted in the Small Business of the Year category for the second year running at the Altrincham & Sale Chamber of Commerce Business Awards, which they went on to win this time! Owner Rina and the team are absolutely delighted, particularly with a record number of entries meaning judges had to select an extra finalist in each category, really ramping up the competition. Rina Bharath comments “2016 is proving to be another year of success and growth for MiniMe Marketing & PR Consultancy, and this accolade is the result of my hardworking team. As an entrepreneur, there’s a lot more in store for the rest of this year and beyond, so hopefully this recognition is the start of an even brighter future for us.”
Nigel Day, Senior Partner of Hague Lambert, said: "This is great news for our clients, partners and staﬀ. Both ﬁrms are focused on growth and are committed to delivering the highest quality, partner-led services.”
A year of recognition for MiniMe Marketing & PR Consultancy
Altrincham based Informed Solutions UK CEO Seth Finegan joins techUK’s Central Government Council
Seth Finegan, CEO at Informed Solutions UK
techUK have announced that Altrincham based digital transformation consultancy Informed Solutions UK CEO, Seth Finegan, is to become a member of their Central Government Council. Seth has over 20 years’ front line experience in leading and delivering transformation programmes within Government.
“I am both honoured and delighted to become a member of this highly prestigious and inﬂuential industry body. I hope to bring to the Council the voice of the UK’s scale-up businesses and my passion for creating a new way of delivering innovative technology into Government. Informed Solutions are one of the UK’s most respected and fastest growing SMEs, a success that is based on our passionate belief in the power of technology to transform public services and quality of life in the UK. If the UK is to innovate, grow and remain competitive in a post-Brexit world, we need to take the transformation deeper, delivering even greater and more impactful innovation, even more quickly. This will only be achieved if we are bold, think globally and work together.”
Altrincham based Informed Solutions scores double success in top women’s IT awards Leading Altrincham based IT consultancy, Informed Solutions, have received two ﬁnalist nominations in the prestigious national Women in IT Awards. Global CEO Elizabeth Vega has been shortlisted for the Business Role Model of the Year Award, while Technical Consultant Lizzie Stutchbury is shortlisted for the Rising Star of the Year Award. Elizabeth founded Informed Solutions some 25 years ago and has built it into one of the UK’s leading independent providers of Digital Transformation and complex Systems Integration Services.
Technical Consultant Lizzie Stutchbury
Of her nomination, Elizabeth said: “I am honoured to be shortlisted for this prestigious award. I passionately believe that we must challenge the current barriers and cultural resistance that prevent and dis-incentivise girls and women from following careers in Digital and ICT.” Lizzie Stutchbury joined Informed Solutions as a graduate technical consultant in 2012, and has quickly progressed through the company to become an integral part of the team, specialising in GIS-based applications. Speaking about her nomination, Lizzie said: “As a young woman seeking to forge a career in an industry that has historically been largely male dominated, the emergence of organisations such as Women in IT is a huge step towards redressing this imbalance and I’m extremely proud to be helping champion this cause.”
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Global CEO Elizabeth Vega
WOMEN IN BUSINESS
As a Partner and Head of Employment at one of the largest law firms in Greater Manchester, Slater Heelis LLP, Tracey Guest is most certainly a successful woman in business, but somehow manages to strike a good work / life balance. “At Slater Heelis, there is a mutual trust and ﬂexibility, so popping out of the oﬃce for family priorities such as parents evening is never an issue – a huge help when having a young family” she comments. Having been with the law firm since 2009, Tracey has accomplished a lot in her career, from being an employment law specialist for over 20 years, to being recognised as a leading lawyer in the Legal 500 Law Directory. Tracey currently focuses on providing clear, practical advice on all aspects of employment law, whilst speaking regularly at seminars, giving advice in relation to TUPE (Transfer of Undertakings), and client training all being part of her busy role. Although taking on so many responsibilities in the work place, Tracey feels that it is also “important to support women that are looking to either go back to work, or pursue their career ambitions after they decide to have a family” which is why she is the featured expert for WorkingMums.com, providing complementary advice on employment matters aﬀecting mums in the work place.
What does being a woman in business mean speciﬁcally to Tracey? “To me, this means independence and self-worth.”
Living in Sale for over 20 years, the town is where Tracey has built her career and simultaneously raised her family, with the children attending school and youth clubs locally. As a firm, Slater Heelis actively support a number of local charities including Friends of Rosie Children’s Cancer Research Fund, Henshaw’s
Tracey Guest, Head of Employment and Partner at Slater Heelies
and St Ann’s Hospice. “For Slater Heelis, it’s important to be a part of the communities in which we work and live.” For her positive work/life balance, Tracey credits technology and supportive grandparents! “Having work emails available on a mobile makes it easier to strike the balance, as I can always pick up urgent work from home, without having to return to the oﬃce, which is extremely important.” With school holidays often being a challenge for working parents, having the support of grandparents is also “essential to the smooth running” of Tracey’s work life, as it most probably is for many working women! We asked Tracey what being a woman in business means specifically to her. “To me, this means independence and self-worth.” she said, “Furthermore, my children see that I work hard and this provides a good example to them in respect of a good work ethic, and the fact that they cannot just take a day oﬀ school with the common cold!” It is clear that Tracey is not only a brilliant example to her children, but to all working women, showing that you can successfully have it all.
EVENT NEWS Breakfast Matters: July 2016 Human resources – it’s not just sacking people! July’s Breakfast Matters began with a full Allen Suite as attendees enjoyed tea, coﬀee, bacon and a spot of networking before Tony Collier took the ﬂoor to welcome everyone and express how great it was to see so many people at the event. Taking over from Sue Aldridge’s normal introduction, Tony apologised for the lack of elegant legs on his part which induced laughs around the room, as he went on to introduce Jill Bottomley, coming highly commended from Tony himself. Jill is the MD at HR Department (Warrington & Traﬀord) something which comes with many common misconceptions, as she told the audience her son’s response to her asking him what she does was “do you just sack people?!” It is this viewpoint of HR that Jill went on to eradicate throughout her presentation, beginning by asking those in attendance if they have a business, finance or marketing plan, which Tony Collier and saw a show of many hands. Jill Bottomley However, going on to ask if anyone had a people or HR plan in place, there were very few hands raised, highlighting the need for more understanding of this core business function within a company. Reassuring the audience that HR stands for ‘Human Resources’ and not ‘Human Remains’ provoked laughter across the room, as Jill explained a HR department shouldn’t be viewed as the police or a control tool, but instead a resource to help your business grow and thrive. Using HR as a resource extending much further than discipline can be done in many ways, such as: • • •
benefit your business with local small and large businesses alike. Following traditional Breakfast Matters format, Paul Mirage stood up to choose a lucky winner from the business card draw, being yet another new member, Paul jokingly insisted it wasn’t fixed as he announced Elena Leonova as the winner of dinner for two at The Cresta Court’s new Townfields restaurant. Tony joined Paul and exclaimed how great it was to have a staggering 7 new people joining the Chamber just this month, as certificates were presented to new members Jonathan Coupe, The Kitchen Gallery; Elena Leonova, Leonova Art Concepts; Colin Gibson, Looking for Rent; Gena Rowley-Goodall, Shackleton Stott; Suzi Brown, The Smart Bear Websites; Andy Walsh, STRANDcreative.com and last but not least, Dino Maroudias of Talk UK Telecom – a varied group of businesses and welcomed additions to the Chamber. It was then time to announce the winner from the Traﬀord Business Expo prize draw, and Paul declared July’s Breakfast Matters as the ‘Elena Show’ as Elena Leonova was also the winner of a bottle of Champagne! To close, Tony informed the
Measuring performance through a scorecard Oﬀering training and reward systems Ongoing initiatives to engage staﬀ.
When setting objectives for staﬀ, Jill uses the acronym SMART, meaning they should be Specific, Measurable, Achievable, Realistic and Time bound, whilst ensuring these objectives are aligned with what the business is trying to achieve as a whole. The engaged audience were seen to be taking a number of notes throughout, making it likely that many business owners in the room would be going back to the oﬃce to implement a number of Jill’s suggested HR tools – most definitely a sign of the success of Jill’s presentation. David Bellin then gave an update on SUBS (Start-Up Business Services), reminding everyone of the upcoming smart sales seminar workshop – a free opportunity to network and learn to
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Elena Leonova (business card draw winner) and Angela Grace
Elena Leonova and Tony Collier
audience about the Altrincham Neighbourhood Plan which will shape the future of the town over the next 15 years, saying it is vital people oﬀer their support to the plan as much as they can. Furthermore, Tony encouraged the audience to continue sending news and getting involved with Chamber Matters, and welcomed the audience’s feedback on the upcoming summer issue of the magazine, once published. Thanking David Bellin for his photography of the morning in Martin’s absence Tony oﬀered a final reminder for members to submit their entries for the Altrincham & Sale Chamber Business Awards before 31st July, ahead of the much anticipated, glittering awards ceremony to be held on the 20th October 2016.
L-R: Jonathan Coupe, The Kitchen Gallery; Dino Maroudias, Talk UK Telcom; Andy Walsh, STRANDcreative.com; Tony Collier, Chairman; Suzi Brown, The Smart Bear Websites; Elena Leonova, Leonova Art Concepts and Gena Rowley-Goodall; Shackleton Stott
Photographs by David Bellin
MBL launch solution to dealing with pension auto-enrolment headache British businesses face a massive administrative headache as the need to deal with pension auto-enrolment (AE) gathers pace. So far only larger employers have had to deal with auto-enrolment, but nearly 1.5million smaller employers reach their staging date in 2017/18. Every UK business with employees must designate a pension scheme and make contributions to that scheme for their employees, starting at 1% of pay, rising to 3%. Employees may opt out of the pension scheme but it is a serious breach of the rules for employers to encourage them to do so.
Many businesses seem to be burying their heads in the sand about AE and putting oﬀ action until the last minute. Putting this into context, in April 2017, 133,000 employers will reach their staging date. Realistically the pension providers will not be able to cope with that volume if everyone leaves it so late to try to set up a scheme. Missing staging dates will lead to substantial fines and we have already seen Swindon FC fined £23,000! Businesses need to address this now and at MBL, we have put together a solution that covers all aspects of AE and we urge businesses to address this early. We can oﬀer a full solution for all of your AE and payroll needs including how to reduce the cost and impact.
EVENT NEWS Breakfast Matters: August 2016 Are you nice? Held in The Belgrave Suite at the Cresta Court Hotel, August’s Breakfast Matter’s drew in quite the crowd in anticipation of Traﬀord Housing Trust’s Tom Wilde, who was introduced by Chamber President Paul Daine to kick-start the morning. Focussing on social value and how to maximise your local impact, Tom delved into his presentation, something of great interest with the room being predominantly ﬁlled with Traﬀord residents and business owners. Social value is defined as ‘the social, economic and environmental benefits (and value) generated by an organisation above and beyond the products or services which they are paid for’, meaning any business that: • • •
L-R: Colin Gibson, Looking For Rent; Mike Alleyne, Business Coach; Peter Collins, Find and Be Found; Paul Daine, President; Carl Jones, Bollington Insurance Brokers; Dr Vikas Kunnure, NVK; Carol Clarke, TEM Property and Rob Tayor, Reedsmore.
Provides work placements to long-term unemployed people. Chooses to purchase products or services from social enterprises. Provides staﬀ with volunteer days, to provide pro-bono support to local charities.
For those businesses in the room who hadn’t consciously taken part in providing these elements analysed by the number of hands up, Tom asked the vital question – why should you do it? And the answer was simple - because people are nice and it’s the right thing to do! This seemed to be a thought provoking reason for many people in the room, as Tom explained Traﬀord Housing Trust’s approach to social value; by identifying and analysing Traﬀord local community needs, combined with local knowledge, allowing them to identify priority local needs such as where they can deliver the greatest impact. Common misconceptions when it comes to maximising social and local impact are that it can be expensive and diﬃcult, but that isn’t the case at all, as Tom highlighted some key ways to easily get involved, such as: • • •
Paul Daine and Joel Oxberry
Peter Collins, Find and Be Found, Laura Pile, Myerson Solicitors and Paul Daine
Oﬀer work experience placements. Purchase from local SMEs. Pay your staﬀ at least the Living Wage.
The audience were encouraged to ask themselves ‘How could I provide added social value to support existing activities and address local needs?’ and there are in fact many ways – it’s not about a lick of paint and some litter picking, you can oﬀer genuine pro-bono support to local businesses, such as your technical expertise and useful materials. As Tom’s presentation came to a close, it all came down to one question – are you nice? We may be biased but we most definitely think all of our Chamber members are nice, so we’re certain all of the information and encouragement to get involved was fully taken on board. Paul Daine took the floor once more, admitting Tom’s presentation was a huge eye-opener for him, before going on to announce that there would be not one but two business card draws for this month’s Breakfast Matters – what a lucky audience! Firstly, Joel Oxbury of the Royal Manchester Children’s Hospital was drawn as the winner of dinner for two at The Cresta Court’s new Townfields restaurant, followed by Laura Pile of Myerson Solicitors winning a free ‘LinkedIn Health Check’ courtesy of Peter Collins from Find and Be Found. Then it was once again time to welcome the variety of new members to the Chamber, with a magnificent seven joining just in August, certificates were presented to Mike Alleyne, Carl Jones, Bollington Insurance Brokers Ltd; Peter Collins, Find and Be Found; Colin Gibson, Looking for Rent; Neil Russel, Manchester Storm; Dr Vikas Kunnure, NVK Ltd; and Rob Taylor of Reedsmore Ltd.
Tom Wilde and Paul Daine
Finally, Paul highlighted forthcoming events, which of course included the highly anticipated Chamber Business Awards to be held on 20th October as minds turn to the Autumn and Winter months of 2016.
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
MEET THE BOARD MEMBERS
Emma Nawaz, Managing Director Blackstone Solicitors
Who makes the best coﬀee in your oﬃce? Without doubt, Gill. As our oﬃce manager she certainly manages to smooth over the delivery of new team rules seamlessly with her coﬀee skills. What do you think is the most important thing to remember for small business owners? Cash is the most important thing for a small business owner to remember. The phrase “Turnover is vanity, profit is sanity but cash is reality” comes to mind. What was your inspiration for starting your business? The incompetence and poor quality of a legal letter received by my husband was the catalyst for starting my business. Shocked at the quality of the letter, I thought I could do better. My ambition was to deliver professional expert advice without city centre fees. Like cake makes the perfect extra to coﬀee, what extra does your business oﬀer that sets you apart from your competitors? At Blackstone, our solicitors provide clients with real advice, detailing all options available and the merit of each and then advising on which option we recommend and why. This is an extra that sets us apart as our clients regularly praise this approach. Other firms say they do this, but our clients tell a diﬀerent story. What are your business goals for the next 3-5 years? For Blackstone Solicitors to become a recognised, tenacious brand, synonymous with professional excellence in litigation and commercial and residential property.
You can get your coﬀee at The Cresta Court Hotel, Church St, Altrincham WA14 4DP. Tel: 0844 387 6063
EVENT NEWS Breakfast Matters: September 2016 Change the way you see the world, change the world you see… When entering the Cresta Court Hotel, the buzz of networking from this month’s Breakfast Matters could be heard all the way from the venues reception, resulting in all attendees needing to be asked multiple times to take their seats, being so wrapped up in pockets of conversation spread across the room. With many Board members still soaking up the sun on holiday, David Bellin took centre stage to welcome the audience, and prepared us for a jam packed Breakfast Matters ahead with three presentations to come!
David Bellin and speaker Graham Fern
Graham Fern kicked things oﬀ, opening his presentation a little diﬀerently with a video asking ‘what is technology?’. Introducing himself as ‘Chief Nerd’, Graham wanted to highlight how technology aﬀects our lives, has the power to unite us and gives hope to the hopeless. Asking for a show of hands, it suddenly became clear how much technology impacts people today, as everyone in the room had a smartphone and had ordered from Amazon before; however, 90% of us only utilise 10% of our smartphone’s features. Continuing with what was an incredibly fast paced and engaging presentation, two photos were shown of an inauguration at the Vatican in 2005, then again in 2015 – the only diﬀerence? The sea of phones held to the sky in a desperate attempt to capture the moment in 2015.
Marion Coleman, Alzheimers UK
Jennifer Burges, Bluebird Care Altrincham
Turning the focus to business, Graham asked why we are so eager to embrace technology in our personal lives, but continue to be “dinosaurs” in our work lives by doing things like sending emails – something you would never dream of doing to invite a friend to the pub. Then came another video, this time from Microsoft showcasing their new product ‘HoloLens’ – something many in attendance were shocked to realise was not science fiction, and that hologram technology will be and already is being used by businesses today. Going on to make a little fun of the audience, Graham asked them to describe to him what the internet actually is, and it left many baﬄed faces and silence. Addressing the concerns of those who felt scared of the internet, its power, and hacking fears, Graham told them exactly how secure an iPhone is; so secure that the FBI couldn’t crack it due to them having around 340 trillion, trillion, trillion combinations to just one device – wow! With so many businesses now using cloud technology, the Ministry of Defence will be moving all of their processes online with the cloud next year; so if they’re using it, it must be safe!
L-R: Paul Winterbottom, The Alternative Board; Paul Ball, Peak Activity Services and David Bellin
Amusing the audience with some trivia, Graham listed the 10 worst passwords of 2015 which included: 123 Password
So unsurprisingly, 90% of hacks are actually socially engineered from the public. Closing his presentation, Graham told the audience that businesses can worry less, work easier and work together – it is just a matter of reimagining your business process through technology. Thanking Graham for such an invigorating
presentation, David returned to centre stage to introduce Gina Lawrence, Chief Operation Oﬃcer of Traﬀord CCG, who promised to keep things short and sweet after such a meaty presentation! There to discuss what they are doing in Altrincham, Gina told the audience about the incredible plans for the old general hospital project in the town centre, which will be the first of its kind in the country once complete. As the NHS A&E struggles with their appointment systems, this hospital will aim to resolve these issues, and bring people into the community. This revolutionary hospital will eventually be one of four in the Traﬀord area, keeping its original façade and integrating GP’s, nurses and consultants together in one building for an easy and pleasant experience. Correctly presuming that many of us find visiting the doctors unpleasant, this building is going to eradicate the preconception by providing a diﬀerent environment, that includes social and health care, a library and coﬀee shop all under one roof. Preparation work has already begun, for which Gina apologised for any noise and dust, but encouraged local businesses to be a part of the process and get involved down at the building and online.
Peter Foster, Altrincham FC
Moving onto the third and final presentation of the morning, Peter Foster from Altrincham Football Club, who have several supporters aﬀected by dementia, introduced Marion Coleman from Alzheimer’s UK, to talk about how businesses can become dementia friendly. Showing a distressing video from the point of view of an elderly lady suﬀering with dementia, it put the audience in the shoes of how people aﬀected by dementia deal with day-to-day life. It emphasised how a little bit of understanding can make so much diﬀerence, particularly with customer facing staﬀ and by making small adjustments in the community, businesses can become dementia friendly. Marion told the audience about the free dementia friends training they oﬀer; a 45-minute course for businesses and retailers, and definitely worth the time considering how much diﬀerence it could make to someone’s day.
Steve Jackson and David Bellin
The morning flew by with so much information to process and before we knew it, it was time for the business card draw. September’s first winner of dinner for 2 at the new Townfield’s Bar was Steve Jackson followed by Chris Boyes being the lucky winner of a free LinkedIn health check courtesy of Peter Collins from Find and Be Found. The audience and board then welcomed this month’s two new members to the ever growing Chamber; Paul Winterbottom of The Alternative Board and Paul Ball of Peak Activity Services Ltd. Closing the 9th Breakfast Matters of 2016, David reminded everyone of the next free SUBS event including speed smart networking and of course the highly anticipated Altrincham Chamber Business Awards taking place just next month. Chris Moyes and Peter Collins, Find and be Found
Don’t allow long-standing debts to adversely affect your business For all your credit management requirements Premium Collections Limited have the solution. Operating on a national and international basis we can tailor a package of services to meet your requirements. Staffed by dedicated professionals with over 50 years combined experience of handling virtually every type of debt issue. DEBT COLLECTION
For a detailed discussion on how we can help your business or for a quotation for any of our services please do not hesitate to contact:
Paul Daine, Managing Director
PO Box 448, Altrincham, Cheshire WA15 7WP Fax: 0333 121 3843 Email: firstname.lastname@example.org Website: www.premiumcollections.co.uk
Telephone: 0161 962 4695
EVENT NEWS Breakfast Matters: October 2016
Where business meets beneﬁts After the usual delicious breakfast and networking to open the event, Tony Collier took the ﬂoor to welcome the audience to October’s Breakfast Matters, and introduced the morning’s guest speaker Hulya Curtis from Turkish Airlines – a name many are familiar with as main sponsors of the upcoming Chamber Business Awards. Here to talk about the SME corporate programme; Turkish Corporate Club, Hulya first wowed the audience with some facts and figures about Turkish airlines, some of which included: • • •
L-R: Dino Maroudias, Talk UK Telecom; David Bellin, SUBS; Tony Collier, chairman; Hulya Curtis and Julien Alder, Turkish Airlines
Turkish airlines fly to 291 destinations worldwide They have a fleet of 335 aircrafts and counting 33,749,165 passengers have flown with Turkish Airlines as of August 2016
Despite any issues that have occurred, Turkish Airlines was voted Europe’s Best Airline for the sixth year running and Hulya was happy to inform the audience that their Istanbul Atatürk Airport is running smoothly as normal. Hulya then introduced Turkish Corporate Club, a place where business meets benefits. The programme is for SMEs that don’t want to use a travel agent, and oﬀers several exclusive benefits such as: • • • • •
Up to 10% discount Extra baggage Flexibility on refunds Limitless point of travel Online booking tool
Corporate travellers can also earn and spend miles on Turkish Airlines flights and its Star Alliance partners – the advantages listed were endless and most certainly seemed to impress the audience. Hulya then took everyone through the simple online application, which could easily be completed in minutes. After a fascinating presentation from Hulya, Dino Maroudias from Talk UK Telecom energetically took the floor, asking the audience ‘who hasn’t got a mobile phone?’ – to which no hands were raised unsurprisingly! Quoting the mission statement of Talk UK in the brochures given to the audience, Dino described his business as ‘big enough to cope, small enough to care’ and then boldly presented them with a challenge. A confident Dino requested that members of the audience let him do a health check on their telecoms, and if he couldn’t do better, they would receive a £25 shopping voucher – an opportunity too good to miss for many! Chamber Board member and founder of SUBS (Start Up Business Services), David Bellin, then invited the audience to the SUBS 2nd birthday party where everyone was tempted by a free glass of wine. He also told everyone about the upcoming smart customer service event on 18th November, which will include some speed networking that attendees always find funny! Tony returned to thank the brilliant speakers of the morning, and commence the first of two business card draws. Winning dinner for two at the Cresta Court’s new Townfields restaurant was Richard Bell of MLP Law, followed by Carl Jones from Bollington Insurance winning a free LinkedIn health check, generously contributed by Peter Collins of Find and be Found. Richard Bell, MLP Law and Tony Collier
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Informing the audience that membership is continuously increasing, the newest additions to the Altrincham Chamber
Carl Jones, Bollington Insurance and Peter Collins, Find and be Found
Tony Collier, Mike Forrester, Robins & Day, and Sam and Dan Houghton, Top Mark Solutions
were welcomed to collect their certificates; Mike Forrester the new contact from Robins & Day, and Sam and Dan Houghton from Top Mark Solutions. A buzz of excitement filled the room as Tony
reminded everyone of the upcoming Chamber Business Awards just this month, as he closed the morning and wished everyone who had entered the awards good luck.
The benefits of becoming a Chamber Member Planned events and business support
The Chamber is a non political business organisation owned and run by its membership. In 2009 we celebrated our centenary â€“ 100 years of service to local businesses. However, to continue to support our members and attract new members the Chamber must constantly adapt our services. The Breakfast events schedule has been remodelled and upgraded to focus on informative and relative business content. The Chamber provides business support, business
meetings and mentoring, unrivalled networking, training sessions, local knowledge and an invaluable database. Membership really will enhance your business, whether a business start up or an established organisation, all are welcome. Sue Aldridge Chief Executive Officer Altrincham and Sale Chamber of Commerce
Joining the Chamber is easy... Simply call Paul Mirage on 07708 987518 or email Paul on email@example.com
The 5th Annual Altrincham & Sale Chamber Business Awards
Altrincham’s most prestigious night of the year arrived on 20th October, for the 5th annual Altrincham & Sale Chamber Business Awards, and 2016 was the biggest year yet. Beginning with the tradition of champagne, bubbles and conversation were flowing from the moment the Cresta Court Hotel opened their doors to all the guests. Once the reception area was fit to burst, guests were asked to take their seats in the dining room, lavished with an array of stunning feather centre pieces, candles and an air of glamour and excitement. Our highly anticipated host for the evening was the one and only award winning Gordon Burns, former North West Tonight presenter back again for another brilliant event. Oﬃcially commencing the evening with a warm welcome, Gordon informed the audience that this year’s awards received more entries than ever, so even more reason to celebrate with a glass (or 3!) of champagne. Chamber President Paul Daine then took to the floor, commenting on the success of 2016 for the Chamber being its busiest year yet and how pleased he was to see it go from strength to strength under his presidency. Paul then highlighted how important it is to recognise local businesses for their successes and talents through events like the awards, and without further ado, welcomed the beginning of the delicious 3 course meal. With the excitement just beginning, Gordon kicked oﬀ the awards highly anticipated game of heads or tails, courtesy of sponsors Turkish Airlines. With two return business class tickets to any destination in Asia, Africa or the Far East up for grabs, a competitive air filled the room as everyone stood up to take part. After falling on ‘tails’ a staggering 6 times, the room was whittled down to leave two standing, and Gordon flipped the final coin and a tense silence fell over the room. Winning with the only ‘heads’ of the game was Kevin McGlynn from Handelsbanken, who chose Japan as his luxury destination. After more jokes and eruptions of laughter, it was time to get down to business (quite literally), and begin announcing the winners of all 10 awards...
Small Business of the Year Sponsored by Slater Heelis LLP WINNER:
MiniMe Marketing & PR Consultancy
Over the past 6 years, MiniMe Marketing & PR Consultancy have made eﬀective, result-delivering marketing and PR aﬀordable for small businesses oﬀering their clients a unique ‘pay-as-you-go’ hourly rate business model rather than a monthly retainer fee. Their dedicated team have a genuine passion to make a positive diﬀerence to all of their clients, providing them with the same commitment exuded by an in-house employee.
Accepting the award: Rina Bharath presented by Anne Irwin
Start Up Business of the Year Sponsored by Sale & Altrincham Messenger WINNER: Azoomee
Only launching their business in March 2016, Azoomee has quickly grown to 20 full time employees, having aligned itself with some of the most prestigious partners in the children’s sector such as the NSPCC, who provided them with expert advice and support. They now also have an exclusive partnership agreement with 02 and have been awarded a phase 1 grant under the prestigious EU horizon2020 programme; making a positive societal impact and laid the groundwork for further rapid expansion not only in the UK but also globally.
Accepting the award: Ed Burleigh presented by Janet Almeida
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Retailer of the Year Sponsored by Altrincham & Sale Chamber of Commerce WINNER: Betty & Belle
Betty & Belle have become one of Altrincham’s most highly respected and successful independent traders, oﬀering customer service with discretion and understanding. The team takes pride in being a fundamental part of the community and also in being recognised by some of Manchester’s most eminent consultant surgeons.
Accepting the award: Geraldine Hurd presented by Paul Daine
Property Team of the Year Sponsored by Together WINNER: Homes4u
The belief of homes4u is that their client base should be looked after by qualified professionals and are committed to keeping clients abreast of new and updates to legislation. They have an experienced in house compliance team with backgrounds in council and social housing who train legislation throughout the branches. The property team undertake national federation of property people qualifications as part of a structured progression path, and have recently launched a brand new, fully responsive website with many key features.
Accepting the award: Daniel Owen - Parr presented by Ann Durrell
Young Apprentice of the Year Sponsored by Traﬀord College WINNER: Eleanor Finch
With no initial experience in the sector, but an eager learner, Eleanor picked up everything at an impressive speed and worked tirelessly, always working overtime when needed. Showing a constant strive to improve on skills she had a steep learning curve and took on a great deal of responsibility from day one. As an apprentice Eleanor has taken the role on whole heartedly and not only helps with sales but also gets involved a great deal in the day to day running of the business.
Accepting the award: Eleanor Finch presented by Joan Scott
Provider of Professional Services Sponsored by homes4u WINNER: Informed Solutions
Named export champions 2016 by UKTI North West, Informed Solutions act as advocates for the support that government provides to companies wishing to export, and recently won the prestigious national SME Digital Leader of the Year Award, so are certainly filling up their awards shelf fast. They are currently delivering major digital transformation programmes for bodies including the cabinet oﬃce, the foreign and commonwealth oﬃce, the criminal injuries compensation agency, and the financial services compensation scheme.
Accepting the award Dr John Alderson presented by Ann Durrell
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Leisure & Tourism Sponsored by Turkish Airlines WINNER: Altrincham Market Traders
Altrincham Market has swiftly become a renowned leisure destination, not only for local people, but attracting visitors from much further afield. The excellent produce and superb service oďŹ€ered has contributed to it receiving national and regional awards and accolades, the latest of which were the coveted 2015 Observer Food Monthly Award and Finalist in the 2016 BBC Radio 4 Food and Farming Awards. As a showcase for North West producers and foodie experts, these traders are putting Altrincham back on the map as a leisure and tourism venue of choice.
Charity of the Year
Accepting the award: Sue Aldridge presented by Selim Ecirli
Sponsored by MLP Law WINNER: Altrincham FC Community Sports Trust
Altrincham FC Community Sports Trust have spent the last 18 months expanding their community programmes, with the use of the hall providing a base for events, activities and classes for children aged 2 and above, right through to senior adult age. Not only do they run activities on site, but they go out into the local community, with the majority of their work taking part in local primary schools. Football and multi-sports coaching is carried out by the coaches as part of curriculum and out of school clubs. Altrincham is famous for its football club and their community outreach programme is a superb example of how seriously they take their community responsibilities and help develop sport amongst both children and adults. A vital piece of work in these days where the country battles an obesity crisis.
Our Services Corporate & Commercial Commercial Dispute Resolution Employment
is proud to have supported
Real Estate Intellectual Property
at the Altrincham & Sale Chamber of Commerce Business Awards 2016
Family Businesses Wills Trusts & Probate Family Personal Disputes Residential Property
0161 926 9969 www.mlplaw.co.uk
Accepting the award: Stacey Rowley, Judy Henson, Dan Jones presented by Stephen Attree
Customer Service of the Year Sponsored by Altrincham & Sale Chamber of Commerce WINNER: Bluebird Care Traﬀord
Customer service is Bluebird Care’s heart and soul, believing that ‘happy colleagues make happy customers’. Since 2011 they have delivered over 150,000 home visits, created over 60 permanent new jobs and developed a Rolls Royce service for Altrincham & Sale. Their ground-breaking pass system uses mobile technology to give customers live reporting on care visits and pioneering techniques turn traditional beliefs about dementia on their head with therapeutic methods slowing dementia progression and re-connecting customers with the world.
Accepting the award: Ian Helsby, Eileen Morton, Joely Sant, Amy Stone & Andrea Burgess presented by Paul Daine
Business of the Year Sponsored by Traﬀord Council WINNER: Bluebell Fitted Furniture
Co-owners of Bluebell Fitted Furniture are continuing to demonstrate excellence in all fields of their business, showing commitment to investing in their company, employees and local community. They have invested in the rebranding of their business and fleet, through the launch of a new responsive website and creation of a new showroom to extend their reach to a higher end market, whilst staying loyal to the needs of their existing clients. They have recently received Lloyds Banking Groups nomination for the National Business Awards UK category of the Customer Focus Award, which is currently the UK’s most prestigious independent business recognition platform. Bluebell were the only ‘North West company to be invited to apply, and only seven companies nationally have been honoured in this way.
Accepting the award: Pat Monaghan, Rhona Loughnane, Alison Reuben, Joyce Gleave, Mike Reuben presented by Sean Anstee (leader of the Council) THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Runners up for each category Each category was extremely competitive and the decision of the both winners and runners up, a hard one to make. With two runners up for each category, the list was a long but prestigious one...
Small Business of the Year
Start Up Business of the Year
Retailer of the Year
Sponsored by Sale & Altrincham Messenger
Sponsored by Altrincham & Sale Chamber of Commerce
2nd: Jameson and Partners. Janet Almeida, Jennifer Jameson & Eleanor Finch
2nd: Shoetique. Sid & Sandra Conroy & Paul Daine
3rd: Didi’s Boutique. Anne Irwin & Marie Davis
3rd: Nettl of Altrincham. Janet Almeida & John McCann
3rd: Pulsera. Paul Daine & Christine Stout
Property Team of the Year
Young apprentice of the Year
Sponsored by Together
Sponsored by Traﬀord College
Provider of Professional Services
Sponsored by Slater Heelis
2nd: Altrincham HQ. Anne Irwin & Alex McCann
Sponsored by homes4u
2nd: Traﬀord Housing Trust. Graeme Scott & Daniel Owen-Parr
3rd: TEM Property Group. Daniel Owen Parr & James McCann
2nd: Jack Hagan. Jack Hagan & Joan Scott
3rd: Veronica Macahilas. Donna Nicholson & Joan Scott
2nd: Gresham Wealth Management. Paul Daine & Morven Millar
3rd: Blackstone Solicitors. Emma Nawaz & Paul Daine
2016 AWARDS Leisure & Tourism
Charity of the Year
Sponsored by Turkish Airlines
Sponsored by MLP Law
2nd: Cresta World Travel. Paul Daine & Denise Fraser
2nd: St Ann’s Hospice. Helen Cannell, Stephen Attree & Eamonn O’Neal
3rd: Altrincham French Festival. Paul Daine & Zainul Sachak
3rd: Forever Manchester. Paul Mirage & Stephen Attree
Customer Service of the Year
Business of the Year
Sponsored by Altrincham & Sale Chamber of Commerce
Sponsored by Traﬀord Council
2nd: Bluebell Fitted Furniture. Mike Reuben & Paul Daine
2nd: Premuim Collections. Paul Daine & Sean Anstee
Emotions were high as the winners and runners up were announced, with people seen laughing, cheering and shedding a tear over the success and celebration happening. The evenings winners were a huge inspiration, and pride for the local businesses in the room was the predominant feeling for all. The thrill of the evening wasn’t over yet either, as The Chamber’s Patron, the Mayor of Traﬀord took centre stage to draw the raﬄe tickets giving the audience chance to win 11 prizes from Grey Goose Vodka and Champagne to Theirry Mugler perfume and Baylis & Harding gift sets. Then generous members of the audience raised their hands in the auction of two incredible items, generously donated by the Chamber Vice President, Christine Stout. First up was a stunning hand crafted commemorative bottle of Cabernet Sauvignon, designed especially for the maiden voyage of the Queen Mary 2 to New York, plus a Ritmeester box of 10 Corona Deecta finest cigars. Beginning at £60 and eventually going for £150 as a shriek of joy came from the winner at the back of the room. Then Gordon announced ‘the big one’ a first cask single malt whisky from the McDuﬀ distillery, distilled 26 April 1973 - so exclusive that the starting price began at £250 and was sold for £300. As the formalities of the evening drew to a close to make way for more drinking and dancing the night away, special thanks was given to Chamber Oﬃce Manager Anne Jardine, who works tirelessly throughout the year to pull oﬀ this event and so many others like it. With the awards and the Chamber itself growing significantly year on year, we expect even further success for all of our members in 2017 and beyond. Huge congratulations to all of this year’s winners and runners up, and special thanks to all of this year’s sponsors. You can view the images by Martin Hambleton and the video of the event by Rob Taylor at: www.altrinchamchamber.co.uk/chamber-business-awards-2016 and click on gallery or video heading.
3rd: Essential Insurance. Paul Daine & Kay White
3rd: Salutions/Hale & Bowdon magazine. Beverley Uddin-Khandakar & Sean Anstee
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
For information regarding the 2017 awards, please contact Anne Jardine via firstname.lastname@example.org
A logo - more than just an image Ideograms, typography, psychology – who knew putting a logo together was so complicated? But let’s be honest, we all make snap judgements and opinions based on first impressions, so with this in mind, surely your business’ first impression is just as important? Your business logo is often what makes that first impression, but having a good logo is more than just brand colours and creating a good slogan. It can have a lasting impact on your business, and is something that shouldn’t be altered too often – familiarity is key, so it’s best to get it done right, at the start.
What should a good logo do? • Build initial trust – a professional logo gives the impression that you know what you are doing, you are experienced in your field and that your service is a professional one. • Be describable and memorable - If you can’t describe what a logo looks like – how can you expect it to be accurately remembered? • Stand out from your competitors - diﬀerent is memorable. Don’t look like everyone else in your market place, think outside the box – be bold, brave and unique. • Be relevant - your logo should be relevant to your industry, and to ensure this is achieved research your competitors branding to get a feel for the right direction. • Reflect your positioning - If you want a high end, high revenue business, make sure your logo reflects this through the use of colours and typography.
A logo breakdown A logo is comprised of a number of elements, all working together to give an overall look or feel. If one of these elements is wrong, your logo can look imbalanced and this can result in a frustrating process, so let’s break the elements down:
Typography - this term refers to the style of the font you decide to use. Typography is massively important, as the style of the text you choose sets the whole tone of the logo. For example, the Gucci logo is clean and stylish – it oozes sophistication through a very simple serif font. It connotes quality and expense, and is evidently aimed at those with impeccable taste and expandable wallets!
So, what now? Take a blank piece of paper and write down all the words you would like your customers to feel when thinking about your business…now look at your logo, are those words and feelings reiterated here? If the answer is no, you may need to tweak the font, alter the colours, or maybe add a strapline to really bring it all together, or possibly rebrand. Perhaps you are a new start business needing some advice? At Colourwheel Creative we work with you to brainstorm some ideas and concepts at a free initial consultation.
Ideogram - From around 2014, many corporations started to use an ideogram, which is either a sign or icon that allows the customer to still recognise the company name even if the rest of the elements of the logo were stripped away. Ideograms are often used without the accompanying text on social media – such as the golden M of McDonalds or the Nike tick. The psychology of colour – all colours have clear connotations whether they are subliminal or not, for example, we associate green with calming and nature; industry sectors tend to favour diﬀerent colour palettes, whilst darker, bold colours tend to be used in the banking and insurance sectors. Strapline - also known as a tagline, catchphrase or slogan, your strap line should be short, catchy and simple, and when used well, can become synonymous with your brand. In theory your strapline should be no more than around 8 words and should reflect the essence of your company in a snappy phrase that is memorable. Essentially, it should say something to clarify your business industry, or to reiterate your unique selling point (USP).
Michelle Wright colourwheel creative email@example.com 0785 486 3395
WOMEN IN BUSINESS
Altrincham’s future is looking bright with Katie in charge Around one year ago, the businesses of Altrincham (the Chamber included) voted in favour of setting up a Business Improvement District (BID), which is now managed by Katie Bland. Being born and raised in Altrincham, and now bringing up her own family in the town, Katie was the perfect fit for the role, telling us she is “hugely passionate about the continued recovery and success of the town”.
co-parenting when it comes to balancing her work and personal life, commenting “My husband and I are equals in parenting, we both work and so we support one another in balancing our work and personal lives when family demands or job demands are high.” As many working mothers will agree, balancing work and personal life is about being sensible, organised and focusing on what is important – Katie’s combination for successfully maintaining the balance.
Although Katie only began the role midway through Talking about equality 2016, she is already in the work place, Katie making an impact, told us that “women’s working to bring representation on together a number of Company Boards stands key stakeholder at still only around 23% groups including the - that says a lot about BID businesses, the Katie Bland, Altrincham BID Manager, how much more work council, community Women In Business needs to be done on the groups, service equality agenda”; a shocking statistic for working providers and more, to ensure Altrincham is the very women. When asked what being a woman in business best it can be. means to her, she rightly highlighted that being asked this question emphasises that inequality in business is Katie is responsible for the implementation of the still prevalent, as “it shouldn’t be a gender specific business plan over the next 5 years through the question” and we couldn’t agree more. delivery of a number of key projects that will help Altrincham to thrive, including: · · · · · ·
Cost savings for businesses Marketing & PR Events Tidy town Evening economy Learning & development for businesses
Having previously led a global aviation events business that required regular overseas travel, Katie spent regular periods of time away from home and her young son. “I am enjoying being more locally based and closer to my family now that I am working in Altrincham town centre.” Katie credits team-work when
Refocusing the question to simply ask ‘what does being in business mean to you?’ Katie responded “I find being in business very fulfilling because I am commercial, customer focused, goal oriented and KPI driven and I thrive on change”
If asked to choose one woman to handle the fate of Altrincham, it would most certainly remain Katie Bland.
MEET THE BOARD MEMBERS
Tony Collier Managing Director, MBL Solutions Tony Collier has been involved with the Chamber for over 30 years, and has many accolades under his belt such as being the 100th President of the Chamber, so here we catch up with an integral board member to ﬁnd out more about his role at the Chamber. How long have you been involved with Altrincham & Sale Chamber and in what capacity? So long it’s hard to remember! I was originally the accounts senior responsible for preparing the Chambers accounts and worked closely with Tony Littler each year. I think it’s over 30 years in total. I was asked to be a member of the finance committee over 10 years ago. Someone thought that I might have some financial skills for some reason! Since then I’ve chaired the finance committee, was the 100th President of the Chamber for 2 years and have now been Chairman for 3 years plus. What inspired you to become a Board Member? I was born in Altrincham and have lived and worked here all my life. I think we have a wonderful town that’s had a hard time since the Traﬀord Centre came along. I wanted to be part of the catalyst for change and help restore Altrincham to its former glories. How much time do you spend on Chamber activities? Thankfully with Sue Aldridge as CEO it has been less onerous for me as she shoulders the brunt of the work but, in busy periods, around the awards and turn of the year when the accounts have to be prepared and budgets agreed it does take up a fair chunk of time. As the Chamber is totally committed to the re-generation of Altrincham, both Sue and I have dedicated huge amounts of time to that. In addition to chairing the Chamber I have chaired the Altrincham Neighbourhood Business Plan for the last 3 years and we have just finalised the planning blueprint for the next 15 years for Altrincham town centre. That has taken up a huge amount of time. What is the most rewarding thing about being a Board Member? Being a key influencer in the re-generation of Altrincham. I’m incredibly proud of the contribution that the Chamber has made and I think that the town centre has improved massively over the last 3 or 4 years. Which of the Chamber initiatives has got you really excited / made you most proud? I think the Chamber Awards is a great event that recognises the quality and diversity of businesses across our area. It’s now firmly established on the social calendar.
David Bellin Founder of Start-Up Business Services and The Web Studio We caught up with David Bellin who has been involved with the Chamber for 7 years, to learn about his role and the exciting online future of The Chamber… How long have you been involved with Altrincham & Sale Chamber and in what capacity? I first got involved with the Chamber in 2009 whilst setting up my new business and was keen to grow and meet new people – the exact opportunity oﬀered by the Chamber. I have been heavily involved with the Chamber website, creating their initial site, followed by an upgrade some years later. What inspired you to become a Board Member? The Chamber asked me for a very long time to consider taking a place on The Board, and when they learnt of my Chairman position at Bowdon Cricket, Hockey and Squash Club was coming to a close, they were keen to finally get me on board, to which I accepted! I have always enjoyed being a part of the Chamber, it really feels more like a family business so it was an easy choice to become a part of The Board. How much time do you spend on Chamber activities? The majority of my time spent with the Chamber is allocated to helping with the web side of things but I get involved in discussions and help Anne where ever I can. What is the most rewarding thing about being a Board Member? The most rewarding thing about being a Board Member for me is the social aspect. There is such a breadth of diﬀerent people on The Board, providing a fountain of knowledge between all members. Being on The Board also means I get to know what is happening in the town, so is very rewarding from a local perspective. Which of the Chamber initiatives has got you really excited / made you most proud? I am incredibly excited about the new website I am working on for the Chamber, which is going to oﬀer a number of new features and benefits that members have been interested in for a while, such as a jobs section for posting vacancies and a secure area with a members directory. Having to bid for the work just like everyone else, I was delighted to retain the work, and look forward to the new functionality this third version of the Chamber website will bring.
MEET THE BOARD MEMBERS
Morven Millar, Director Gresham Wealth Management
How many cups of coﬀee get you through the day? One, usually decaf but caﬀeine may be needed if I need perking up after an action packed weekend! What would you say your biggest achievement is in business? Setting up our business in the worst financial climate ever when banks weren’t interested. We even struggled to set up a business account when we had money to deposit! In hindsight however, there is never a good time and I have no regrets almost 7 years later. The bank is also our friend now! Apart from coﬀee, what’s your biggest motivator to get up and go to work in the morning? I’m very lucky to not only love my job but also the people I work with. We look after significant sums of money and our role is very serious - there is nothing closer to people’s heart than their wealth, next to their health of course. Clients can not only be challenging but also very appreciative. Our team here at GWM manage to keep perspective in what can be a very demanding job. What obstacles have you had to overcome in your business? Clients worrying! We have not only experienced the collapse of the banks but we now have Brexit. We have to keep reminding clients that it’s a long term view with any pension/investment planning. Clients who have been through this are used to the ups and downs. With new clients it’s a case of earning their trust. If your business was a coﬀee, what type of coﬀee would it be and why? A flat white. Smooth and velvety with a double shot but without all the froth! Not too big and not too small, it’s all about containing as much as possible in a small but perfectly formed package!
You can get your coﬀee at The Cresta Court Hotel, Church St, Altrincham WA14 4DP. Tel: 0844 387 6063
ADVERTISE HERE !!! We have FABULOUS rates and opportunities for our fellow Chamber Members - why not support YOUR magazine and enhance your business proﬁle and advertise in our next edition? For great advertising and editorial opportunties, please contact Rina at MiniMe Marketing on firstname.lastname@example.org or telephone on 01925 963 651
Marketing your business doesn’t have to break the bank Many businesses, whether big or small, do not invest time or ﬁnancial resource in marketing. A big mistake. Ensuring you have even the most basic plan in place for your marketing and business development will help your business stand out from the competition, and you would be surprised at what you can achieve with even the smallest budget. Here are our ten top marketing and business development tips that any business can implement themselves, and that won’t break the bank.
1. Have a strong web presence Your online presence will probably be the first port of call for any potential customers that are referred to you, so make sure your website is clean, populated with relevant information and clearly communicates who you are and what you do.
2. Shout about your good news Find the contact details of your local newspaper or magazine, and if you have a story to shout about, write a press release, take a photo, and speak to the editor to see if they’ll cover it, including putting it online. Coverage is not guaranteed but you shouldn’t be charged for this, so it’s worth developing a relationship.
3. Keep in touch Set up a simple spreadsheet to keep track of all your previous and current contacts and clients, and keep in touch to remind them of who you are or to announce any special oﬀers. Even better, use an electronic email system such as MailChimp to design, write and issue a customised newsletter to reach them on a regular basis.
4. Stay social Set up well designed social media accounts because first and foremost - it’s free! You can reach potential customers locally or across the world if you choose, however you must ensure you are posting relevant and engaging updates on a regular basis to increase the chance of getting noticed.
5. Fill your awards shelf Find out about local or national awards you could enter your business into. This could be a general business awards or industry specific. Take the time to understand the entry requirements and put together a fantastic entry providing as much detail as possible.
6. It’s not what you know, it’s who you know Networking isn’t for everyone but whether you attend a one-oﬀ event, or a regular referral based networking group, it can be very successful for you and your business. Make the eﬀort to be proactive in approaching people, ensure you have a clear message to communicate what you do, and most importantly follow up any contacts you make.
7. Read for leads Spot potential leads by reading your local paper or business magazine – there may be a story on the launch of a new business for whom you could provide a service. Make a habit to skimread such publications on a daily basis. If you don't have the time, skills or internal resource to implement a marketing plan or even carry out your marketing activity, you don't have to employ an in-house marketing manager. An outsourced marketing consultant will take a cost-eﬀective approach by suggesting achievable methods to increase your market presence, whilst delivering a return on your investment. For a free consultation on marketing your business, contact the team at MiniMe Marketing & PR Consultancy, on 01925 963 651. Follow us on Twitter, Facebook and LinkedIn or visit our website for further marketing tips and advice! www.minimmarketing.co.uk
8. Season’s greetings Use seasonal times of the year as an excuse to get in touch with customers and contacts – even if it’s just to send a Christmas card thanking them for continuing their relationship with you, or a gimmicky St Valentine’s promotion that will stick in the minds of your target customers.
9. Planning is key Put a marketing plan together spreading the planning and implementation over 12 months based on the activities mentioned above. It’ll be worth the eﬀort because if carried out properly, you will see results within a short space of time.
10. Time management Delegate the task of marketing to a spouse or staﬀ member if you don't have the time yourself – setting aside a couple of hours each week, is the best way to ensure this happens. But if you can aﬀord it, appoint a marketing consultant as many charge by the hour and the likelihood is, you probably won’t need more than 3 or 4 hours of marketing activity a month to start oﬀ with.
Fantastic Member Benefits As members of Altrincham & Sale Chamber of Commerce, there are lots of special benefits for you to take advantage of... To take advantage of these many savings, please state that you are a member of Altrincham & Sale Chamber of Commerce when you contact the supplier. All Loyalty Card oﬀers can be viewed online at www.altrinchamchamber.co.uk Please note: Oﬀers are made by the individual organisations and the Chamber cannot be held responsible for any changes/amendments or withdrawal of these oﬀers. CHESHIRE LIFE Members can subscribe to Cheshire Life & get 6 issues for just £6! Visit http://bit.ly/1S5uqx2 for further information. CHURCHWARD LOGISTICS 10% discount on the first same day UK courier service booking. 10% discount on the first ten UK consignments send on either our Next day Delivery Service or our Next day AM delivery service. 5% discount on the first five consignments sent on our International Delivery Service. Contact George or Clive on T: 0845 130 4322 E: email@example.com www.churchward247.co.uk COMPUTER SUPPORT SERVICES oﬀers first consultation free of charge. Software and hardware purchases - Hardware purchase and installation - Cloud computing - Backup services - Database development Contact Maria Theodosiou T: 0161 850 5080 E: firstname.lastname@example.org CRESTA COURT HOTEL 15% discount oﬀ any accommodation booked direct. Free accommodation for the event organiser of any event booked. T: 0161 972 7272 (Menu prices from £25 and accommodation from £65 per night) EWEMOVE ALTRINCHAM LTD 20% Oﬀ fees for selling = 0.8%. 8% Management fees on lettings and FREE tenant finder. Saving from £1,000. Contact Adrian Garbett T: 07800 513355 or E: email@example.com FADDIES DRY CLEANING 10% Discount oﬀ dry cleaning, laundry, shirt valet; leathers & soft furnishings. On your first visit have a suit dry cleaned for free T: 0161 928 7660 FRANK VIRTUAL LTD Oﬀering members 2 hours consultancy on marketing your business. Could be about developing your brand or creating a compelling customer proposition to set you apart from the competition. Happy to discuss any advertising or marketing challenges you may be facing. Contact Richard Forman on 07803 796 422 Email: firstname.lastname@example.org GM BUSINESS CONNECT MAGAZINE 20% Discount to ALL members. Greater Manchester Business Connect Magazine is the fastest growing Business publication, available as a hard copy and online. We currently
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
go out to 17,000 subscribers. Packed with business stories, educational articles, and interviews this informative guide also carries networking & Business Events in our Diary Dates. Example Normal ¼ page £270 with 20% discount £216 plus vat. Oﬀer based on first booking of one or more advertisement or Business Focus. For more information contact: Paul on 0161 969 8632 Or email: email@example.com GRESHAM WEALTH MANGEMENT LLP Free initial consultation from a Chartered Financial Planner to all members T: 0161 973 9150 (Saving of £500) HOMES4U 50% Discount on initial letting fee for any new properties instructed on our Gold + full property management service. T: 0161 941 2323 INSURE RISK – Your local Commercial Insurance Broker Free review of any commercial or personal household insurance arrangements • We will review existing cover and carry out a Gap analysis. • Report any shortfalls or cost savings. 5% Discount oﬀ commercial insurance new policy premiums. Oﬀer available to new clients to Insure Risk Ltd only Contact Ged Murray and the team on 0161 926 3634 E: firstname.lastname@example.org THE LIFECENTRE 20% oﬀ all room hire – meeting rooms for 4 to 400 people. Contact Andy Chard, LifeCentre Manager T: 0161 850 0770 E: email@example.com MERE COURT HOTEL • 10% oﬀ our best available accommodation rate – for all future bookings in 2016* • 20% oﬀ meeting room hire /10% oﬀ day delegate packages – all conference bookings 2016 • Complimentary Afternoon Tea voucher for 2 – one voucher for 2016** *Accommodation oﬀer is subject to availability and to be booked online via www.merecourt.co.uk quoting discount code COMMERCE1 **Afternoon Tea reservation is to be booked in advance via reception Tel: 01565 831000 MBL (TAX & BUSINESS ADVISERS) LTD 15% Discount oﬀ the first year’s fees for a new client T: 0161 927 2727 Fees £2,000 to £2,500 so saving £300 to £375
MERCURE BOWDON HOTEL Normal charges are joining fee of £50 and an annual fee of £380 or a monthly fee of £38 for a no restricted membership. Loyalty card oﬀer membership package oﬀer at a reduced rate for Members of Sale & Altrincham Chamber: No joining fee and an annual fee of £295 or a monthly fee of £30. Chamber members wanting to take advantage of this rate would have to produce their Chamber Loyalty Card at the time of joining. As a further enhancement we will sign up each new member to the Accor, Le Club, benefits scheme and add 300 bonus points to each membership. Points can be collected at any Accor hotel and cashed in for free hotel stays or air miles and members are first to get a whole host of special oﬀers throughout the hotel network both in the UK and abroad. Contact Paul Rodgers 0161 928 7121 or email firstname.lastname@example.org MINIME MARKETING & PR CONSULTANCY All initial 1 hour consultation meetings are free, take place at a time and place convenient to you, and provide the opportunity to discuss ideas that you are free to implement yourself. However, if you wish to appoint the team at MiniMe Marketing as your outsourced marketing & PR department following approval of your bespoke marketing proposal, we oﬀer all Chamber members 10% oﬀ our costs. This means you get our hourly rate at just £38, or just £318 for a day rate! Call Rina or Olivia on 01925 963 651. Tweet us @MiniMeMarketing or visit www.minimemarketing.co.uk MINUTEMAN PRESS Digitally produced matt laminate double sided business cards on 350g silk 500 £49 + vat saving £16; 1000 £69 + vat saving £28 Litho produced matt laminate double sided business cards on 400g silk 500 £59 + vat saving £20; 1000 £79 + vat saving £26. Contact Ed or Alison on 0161 928 8826 www.120manchester.minutemanpress.co.uk REGUS EXPRESS 20% discount on all meeting rooms for 2-8 people at the Hilton Manchester Airport, Outwood Lane, Manchester M90 4WP. Contact Charlotte Smedley or Susan Williams t: 0161 261 1440 e: email@example.com NETTL OF ALTRINCHAM 400 gsm Matt laminated business cards (double sided) 500 £31 plus vat 1000 £43 plus vat (saving of 10%) Contact: John McCall T: 0161 928 9948 E: firstname.lastname@example.org PREMIUM COLLECTIONS One free credit report on a UK limited company of your choice; your own company; an existing client or a prospective client. Simply tell us the name of the company for the report and provide your full contact details for our reply. If you are interested in the diﬀerence Premium Collections Limited can make to your cash flow please contact Graham Groves Tel: 0161 929 3955 e: email@example.com SAFETYNET IT Free IT system health check saving of £66 + VAT Tel: 0845 869 8451 SALE & ALTRINCHAM MESSENGER ‘Market Your Business’ - Up to a 40% discount on your first
advertisement in the Sale and Altrincham Messenger including the Business Page. For this oﬀer and more long term campaigns contact firstname.lastname@example.org Tel 0161 848 5232. TOP MARK SOLUTIONS 20% Discount on all gutter cleaning or jet washing quotes to fellow members. Contact Dan Houghton T: 0161 976 2392 E: email@example.com THE WINDOW COMPANY 20% oﬀ our full range of products, windows, doors and conservatories saving between £100 and £3000. Contact Wayne Shaw Tel: 0161 962 8570 Email: firstname.lastname@example.org THE ZIPYARD 15% oﬀ all alterations and repairs at The Zipyard, 14 Lloyd Street, Altrincham WA14 2DE T: 0161 929 4848 Alterations and repairs start from £10 up £100+ ADDITIONAL OFFERS AA AFFINITY SCHEME Save as much as 34% oﬀ online prices1 Reasons the join the AA aﬃnity scheme: - A continued 20% oﬀ at renewal2 - More dedicated patrols than all other UK breakdown services combined3 - Members are rewarded with enhanced breakdown benefits at renewal - They repair 7.5 out of 10 vehicles at the roadside Get your discount now To join, call 0800 048 0075 and quote reference F0706. Or visit the Chamber website at www.altrinchamchamber.co.uk to link through to the full information. To get a quote and join, please call 0800 048 0075 and quote reference ‘F0706’. ENTERPRISE RENT-A-CAR Any member / employee / family members can use the link for a further 5% discount of our cheapest rentals. For further details visit http://www.altrinchamchamber.co.uk/loyalty-card for the link to Enterprise Rent-A-Car oﬀer or contact Kerri-Anne Devlin, Business Rental Sales Executive Tel : 07483 006700 THE FUELCARD PEOPLE Members will receive: - Typical savings of up to 5p per litre on national average pump prices, with fixed weekly pricing - Savings of up to 10p per litre on motorway refuelling - Free credit for up to two weeks – and the same price, wherever you refuel - Just one weekly invoice, paid by direct debit, to cover all transactions for all your vehicles - Easy reclaiming of VAT - Own named, dedicated account manager to answer any queries - Easy access, 24/7/365, to your account information including transactions not yet invoiced - Access to major brand diesel or petrol from over 7000 sites nationwide - Leading-edge security features - Each fuel card, linked to a vehicle or driver, is useless to anyone else if lost or stolen Tel: 0844 870 6938 E: email@example.com Website: www.thefuelcardpeople.co.uk
Our Members Directory Looking for a service? Why not consider a fellow Chamber Member? Here is a comprehensive list of all our members in service order - we hope you ﬁnd what you are looking for! Accountancy Services Jordan Pickup Accountants & Business Advisers Hichards Longmires Business Accountants Ltd MBL (Business & Tax Advisers) Ltd Royce Cohen RSM UK Tax & Accounting Ltd Shackleton Stott Ltd Architects Atkins Building Solutions Ltd Kitson Architecture Ltd Arts Clark Art Ltd Leonova Arts Concepts Banking Barclays Business South Manchester Handelsbanken RBS Santander Corporate & Commercial Bank Yorkshire Private & Business Banking Business Services Aims Management COS Bookkeeping Ltd IDE (NW) Ltd JDS Fuel K&R Badges Ltd Mike Alleyne MRW Corporate Solutions
PayStream Accounting Services Ltd Premium Collections Ltd The Alternative Board Car Dealership Robins & Day Sale RRG Toyota Charity Alex Hulme Foundation Children’s Adventure Farm Trust Forever Manchester LCCC Foundation Life Centre Events Speed of Sight Traﬀord Mencap Chartered Accountants DHF Accounting Harold Sharp HW Chartered Accountants Sheppards Chartered Accountants Stephen Hobson Chartered Accountant Chartered Surveyors Berrys John Gibbs Partnership Ltd Thornton Naylor Clothing Alteration/Repair The Zipyard
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Community Altrincham French Festival Hale & Bowdon Civic Society Tourist Information Centre Traﬀord Housing Trust Couriers City Today Couriers Ltd Churchward Logistics Mailboxes Etc Domiciliary Care Bluebird Care (Traﬀord) Home Instead Senior Care Dry Cleaners Faddies Dry Cleaning Education Loreto Grammar School Traﬀord College Tutor Doctor Electrical COD (Electrical) Hale Instruments Limited Manchester Electrical Contractors Ltd Entertainment Altrincham Garrick Playhouse Ltd Estate Agents Ewemove Altrincham Ltd Homes4U
Ian Macklin & Co Jameson & Partners Ltd Looking For Ren TEM Property Thornton Naylor Events Cracking Wine Ltd First & Last Events Ltd Innov8 Conference Services Keyteq Presentation Services Ltd Events in the City Financial Services Acumen Loans Cottons Financial Planning Gresham Wealth Management Hart Project Solutions Ltd iGo Business Matravers Parsonage Financial Planning Robinson Associates Together Florists Barkers The Florist Graphic Design Colourwheel Creative Health Dr Sarah Norman & Co Lifestyle Therapy NVK Ltd Spire Manchester Clinic Hale Home/Commercial Improvement Atlantic Timber Co Ltd Colourfence South Manchester Keller Kitchen Centre LSM Flooring The Kitchen Gallery The Window Company Top Mark Solutions Ltd Wells & Hewitt Ltd Hotel Cresta Court Hotel Mere Court & Conference Centre Radisson Blu Manchester Airport The Mercure Bowdon Hotel
Human Resources Aztiger HR HR Dept
Place of Worship Altrincham Parish Church, St Georges St Mary's Church
Insurance Bollington Insurance Brokers Ltd Chase Templeton Insure Risk Ltd
Planning Consultant Planitwright Planning Consultancy
IT Advant Consultancy Ltd Altrincham IT Services Ltd Computer Support Services Informed Solutions Kauri Strategies Ltd Mel's Computer Care Ltd Safetynet IT Ltd Management Consultancy Matchbox Associates Ltd Professional Procurement Project Management Ltd Manufacturers Bluebell Fitted Furniture Float Glass Industries Ltd Marketing / PR Frank Virtual Ltd JWC PR Lexington Communications MiniMe Marketing & PR Consultancy The Agency Creative Ltd Tree Communications Ltd Mailbox Rental Mailboxes Etc OďŹƒces/Meeting Rooms Bizspace Co Ltd Carrington Business Park Regus Express Opticians Specsavers Sale & Altrincham Pharmacy James Helgason Ltd Photography / Film Martin Hambleton Photography Reedsmore Ltd
Printers Minuteman Press Nettl of Altrincham Promotional Products Recognition Express Property Investment / Management Citybranch Ltd Petros Development Company Ltd Pioneer Property Selbourne Group Ltd Stamford Quarter TEM Property Trinity OďŹƒces V Property Management Publication Cheshire Life Magazine GM Business Connect Magazine Hale & Bowdon Magazine Sale & Altrincham Messenger Restaurant Chez Nous Bistro Hale Grill Raoshi Lebanese Restaurant & Banqueting Suite Retail Costco Retired Members Cllr Dylan Butt Christine Stout Security Keyways Security Systems Ltd West Valley Mobile Security Ltd Signage RW Signs
Social Media Altrincham HQ Boomerang Integration Consultants Ltd Find and be Found Solicitors / Legal Berg Blackstone Solicitors Ltd Castle Keep Law Chafes Solicitors LLP Charmax LLP Hague Lambert Solicitors Jackson Canter Jeﬀeries Solicitors Ltd Keoghs, Nicholls, Lindsell & Harris Knights Professional Services McHale & Company Solicitors MLP Law Myerson Solicitors Ralli Ltd Simpson Millar LLP Slater & Gordon (UK) LLP Slater Heelis Stephensons Solicitors LLP Stowe Family Law LLP William H Lill & Company
Sports Altrincham Football Club Manchester Phoenix Manchester Storm Sale FC Rugby Club Timperley Sports Club Traﬀord Leisure Structural Engineers Lawrence Gottlieb & Assoc Telecoms Hale Communications (Europe) Ltd Talk UK Telecom Travel Cresta World Travel Travel Master (Mcr) Ltd Turkish Airlines Inc
Redhouse Farm Shop & Tea Rooms Runway Visitor Park - Concorde Conferences Peak Activity Services Ltd The Bowdon Rooms Vehicle Leasing Vehicle Lease Solutions Ltd Web ForwardSEO JAW Digital Ltd Knutsford Software Ltd STRANDcreative.com The Smart Bear Websites The Web Studio Writer KWB Content
Tree Specialists Frankland Tree Services Ltd Venue / Events Altrincham Conservative Club Embrace Inc
A big Welcome to our New Members Please take the time to have a look at our new members and their services... if you know any business that might be interested in joining our Chamber, please do pass on Paul Mirage’s details (found on page 15). The Alternative Board Paul Winterbottom Business Coach
JAW Digital Ltd Wayne Berry Web Design & Digital Marketing
Atlantic Timber Co Ltd Martin Burke Construction/DIY
Mailboxes Etc Palanivel Kandaswamy Courier, Mailbox Rental & Printing
Aztiger HR Laura Drinkwater HR Consultancy
Manchester Storm Neil Russell Sports
Bollington Insurance Brokers Ltd Carl Jones Insurance Brokers
NVK Ltd Dr Vikas Kunnure Healthcare
Chez Nous Bistro Wayne Shillito Restaurant
Peak Activity Services Ltd Paul Ball Education & Leisure
ForwardSEO Cathy Houghton Online Marketing
Reedsmore Ltd Rob Taylor Media Consulting
THE ALTRINCHAM & SALE CHAMBER OF COMMERCE MAGAZINE
Santander Corporate & Commercial Bank Luke Rowbotham Bank Specsavers Sale & Altrincham Steven Dare Opticians TEM Property Helen Rogers Property Top Mark Solutions Ltd Sam Houghton Industrial Pressure Washing & Line Marking Vehicle Lease Solutions Ltd Jonathan Marsh Vehicle Leasing Business & Personal
Calendar of events...
Get your diaries to hand because here’s what’s coming up in November an d December 2016
Chamber events Breakfast Matters - Graham Brand, Barclays. ‘Cyber Fraud’ 1st December 2016 Cresta Court Hotel 8.30am - 10am
All details of the above eve
Christmas Party Time! Humorous Speaker - Joh n Warburton, JWC PR 9th December 2016 Cresta Court Hotel 12 - 2.30pm
nts can be found on our we
bsite: www.altrinchamcha mb
COS Members' Meeting for Bookkeepers and Accountants - Saturday 19t h November 2016 from 10:00 am to 1:00 pm Special Guest: Richard Mc Garvey of McGarvey Jones on "Commission" https://www.eventbrite.co.u k/e/cos-members-meeting for-bookkeepers-and-acco untants-saturday-19th-no vember-2016-tickets-2672481 9655 COS Members' Meeting for Bookkeepers and Accountants - Saturday 10t h December 2016 from 10:00 am to 1:00 pm Special Guest: Alan Hewett of Collective Legal Solution s on "Tax and Toy Boys" https://www.eventbrite.co.u k/e/cos-members-meeting for-bookkeepers-and-acco untants-saturday-10th-de cember-2016-tickets-2735057 2298 All above COS events are fre e and are held at Grosveno r Casino Salford, Riverside, M5 4SW
SOCIAL MEDIA TRAINING : Blogging / Instagram Training with Altrincham HQ and Talk Of Manchest er The Oﬃces, 53 King Street , Manchester M2 4LQ Price: £97.00 + vat Wednesday November 27,
2016 1:00 pm to 5:00 pm
Book on: http://www.theta lkofmanchester.co.uk/event registration/?regevent_act ion=register&event_id=287 SOCIAL MEDIA TRAINING : LinkedIn Training with Altrincham HQ and Talk Of Manchester WORKPLACE, 4th floor, Ch urchgate House, 56 Oxford Street, Manchester, M1 6EU Price: £97.00 + vat Thursday November 17, 201 6 1:00 pm to 5:00 pm Book on: http://www.theta lkofmanchester.co.uk/event registration/?regevent_act ion=register&event_id=288 Contact: Alex McCann - ale firstname.lastname@example.org 07806774279
Chamber TV The Chamber is working with Skylab (Manchester) who have developed a proprietary B2B / B2C video content platform called Chamber TV using their own MediaTank technology.
MediaTank is already being used by a number of trade organisations including the UKTI, The ASA, British Mountaineering, Traﬀord Council and Traﬀord Park. The concept is to give all Chamber members, businesses and commercial partners the opportunity to put all of their marketing films, brand films and product demos in one place and then use the combined resource of the Chamber to boost commercial revenues locally, regionally, nationally and internationally. Video is the most powerful online asset type and consumers buy more from online sites with video than those without. Chamber TV will give all Altrincham & Sale Chamber members an equal opportunity to grow their own business by showcasing their products and services via video. The internet is on 24/7 and the Chamber will market and promote the whole platform through a number of media channels and outlets.
If you need assistance with your video clips, we can put you in touch with Martin Hambleton who can provide a 60-90 second 'talking head' video - essentially, a video elevator pitch. He can also provide prompts and advice in advance to help you prepare the script, provide up to two hours' filming at your oﬃce and produce a final edit that includes opening and closing credits and the footage of you talking on camera. You'll be provided with a copy of the edited video on DVD for you to upload to your website and Chamber TV. The full price for this service is £500, but Martin is oﬀering a 50% discount to Chamber members, reducing it to £250. In addition to all members having the opportunity to be on the platform there will be a limited number of promotional opportunities on the Chamber TV platform. This could include banners, featured videos and pre-roll adverts. Contact the Chamber for more information.
The Chamber is oﬀering the ﬁrst 25 members who register the introductory price of £10 per member per month with a minimum agreement of 12 months!
Get involved with Chamber TV... Simply call Anne Jardine on 0161 941 3250
Your business magazine for Sale & Altrincham Chamber of Commerce - Autumn 2016