The Porter family, integral to Atascadero since the 1940s, owned and operated The Atascadero News from 1949 to 2002, fostering community through local journalism.
Supporting Local Nonprofits
By Camille DeVaul and Hayley Mattson
Local nonprofits enhance communities by addressing critical needs like food insecurity, homelessness, and cancer care, fostering resilience and empowerment.
Experience Harvest
By Paso Robles Wine Country Alliance
North County's fall harvest season features vibrant vineyards, winemaking, and events, culminating in October's Harvest Wine Month with over 100 activities.
PHOTO BY RYLAN MOYER
Honoring Judson ‘Jud’ Porter
As summer’s warmth gently fades and September’s cool air ushers in a new season, we find ourselves at a wonderful crossroads of change and beauty. This month marks a period of transformation, not only in our seasons but also in our daily lives. Our kiddos have returned to school, and we all adjust to new routines. The rhythm of life shifts, offering a moment to reflect and embrace the opportunities that lie ahead.
September brings with it the colors of autumn, painting the landscape with hues of orange, yellow, and red. The crisp chill in the air invigorates our senses and signals the start of a new chapter. It is a time of harvest, renewal, and celebration—a perfect backdrop for the rich tapestry of activities and stories in this issue.
Autumn in the North County is nothing short of magical. As the hills and vineyards transform into a canvas of autumnal splendor, the region bursts into life with harvest festivities. This is the time when the fruits of a year’s labor are gathered, and the winemaking process begins. The vineyards, wineries come alive with vibrant activity, showcasing the culmination of hard work and dedication. In this issue, we share the excitement and beauty of this harvest season and discover the unique experiences that makes our community a premier destination for wine enthusiasts.
The Porter name resonates deeply in Atascadero. Since the 1940s, the Porter family has been an integral part of the city’s fabric and has played a significant role in its print history through The Atascadero News from 1949 to 2002. With the recent passing of Jud in June, we pay tribute to the family’s enduring legacy and their contributions to our community.
Local nonprofits are at the heart of our communities, working tirelessly to uplift and bring awareness to important issues. In this issue, we begin a two-part series highlighting some of the organizations making a difference in our community. Their dedication and impact remind us of the power of collective action and the importance of coming together to support each other.
As we embrace the changes and beauty of September, let us be inspired by the vibrant colors of the season, the stories of local success, and the unwavering spirit of community support. Living in Paso Robles offers us a unique opportunity to witness and be part of these remarkable transformations. Here’s to a season of renewal and inspiration and to the joy of living in such a vibrant and supportive community.
We hope you enjoy this month’s issue of Atascadero News Magazine.
Hayley & Nic
if thou wouldest win immortality of name, either do things worth the writing, or write things worth the reading — Thomas Fuller, 1727
This month’s edition of Atascadero News Magazine is brought to you by all the local advertisers that fill our pages. Thanks to them, we are able to bring you your local Hometown Magazine.
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CONTRIBUTORS
Jaime Silveira
Shift'N Gears
The Natural Alternative
Angela Cisneros
Blake Ashley Frino-Gerl Elisa Huot
James Brescia
Josh Cross Ian Parkinson
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COLONY DAYS
October 2024
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October 3, 2024
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September 10, 2024
For more advertising information, contact our advertising representatives above, or see our media kit at: atascaderomagazine.com/advertise
Where the good stuff is
Can you believe the first day of fall is almost here? This is the beginning of my favorite time of year, and Atascadero has so many fun things to do in September.
First Fridays kick off September with a concert at The Plaza on El Camino. The 90's Babiez tribute and party band will start at 5:30 p.m. with plenty of space to move and groove. When you get hungry, there will be food trucks, as well as local restaurants open, like Sylvester’s or Mr. Q’s. Don’t forget to bring your low-back chairs to rest your dancing feet.
The next day is the 11th annual Brew at the Zoo event on Saturday, September 7, from 5:30 to 8:30 p.m. It will be a fun evening at the Charles Paddock Zoo with a large variety of craft beers,
more. Do you like to dress up like an animal? There will be a costume contest for you, as well as a hula hoop and dance contest. If you are like me and don’t drink, it is still fun to walk around with friends and see the animals, and there is a non-drinking ticket, too. Be sure to get your tickets early because this event sells out, as it is popular throughout SLO County.
Grab your cornhole buddies for a rootin’, tootin’ good time! The eighth annual Showdown Cornhole Tournament is on September 21 and 22. If you don’t feel comfortable showcasing your cornhole skills by being in the tournament, bring the family down to see the ones who are doing it for fun and the hardcore competitors because all ages and skills are welcome to participate.
The Fall Sip & Shop on Friday, September 27, from 5:30 to 8:30 p.m., is another one of my favorite events because it is a time to slow down, discover new businesses, connect with friends, and taste great wine (if that is
your thing). The downtown restaurants are open for dinner too, so make a night of it! Get your tickets at the Atascadero Chamber’s website, and if you don’t drink, no ticket necessary.
Hot beverages and fall go hand in hand, and my two favorite places downtown are Malibu Brew and Green Omen Apothecary. Malibu Brew has all the classics, including indoor and outdoor places to enjoy with friends, and the owners always make one feel important. Green Omen Apothecary has a collection of herbs and tea blends that you can also have customized to take home. The owner, Riana, also makes the most yummy lavender Chai. She does events too, so check her calendar. While time always feels like it zips by, taking time to enjoy the merrymaking in our beautiful city brings a depth of satisfaction to life. It is where the good stuff is. Sometimes we rush through the day just to go to bed and do it again, but time goes by, whether or not we enjoy it, and I prefer to enjoy it. I hope you do, too!
ANGELA CISNEROS
THE NATURAL ALTERNATIVE
Fall is just around the corner and with it comes colder weather, prompting the question, “What are some ways I can boost my immune system this season?” Here at The Natural Alternative we are excited to announce this month’s deal which is 20 percent off Wellness Formula and Vitamin C products during September!
One of our top-selling and favorite products to talk about is our Wellness Formula by Source Naturals. This product is full of over 30 different herbs, antioxidants, vitamins, and minerals formulated to improve your well-being, and this is important to implement as the weather changes. However, note that this product is meant to be taken only when feeling the onset of symptoms. Some are daunted by the idea of having to take 4 to 6 pills when sick — and up to every three hours. Wellness Formula replaces numerous products and has all the necessary immune-defense components in one formula. You may need to take up to six capsules, but you would consume about the same amount if you purchased and ingested all of these herbs and vitamins individually. It’s worthwhile as you get all of these great ingredients in one product.
Vitamin C is an essential vitamin to be
taken during this time of year. Vitamin C is most well known for its contribution to supporting your body’s healthy immune response. It helps to stimulate the production of infection-fighting cells, which are our white blood cells. When one gets sick, typically during the year’s end, our Vitamin C levels tend to drop to half their normal levels. During this time, our body requires more Vitamin C when fighting sickness due to the lack of it. When given to critically ill patients, high doses of Vitamin C showed results of 80 percent reduction of mortality.
Here at The Natural Alternative, we have multiple Vitamin C brands to choose from such as NOW, Solaray, Dr. Mercola, Quicksilver Scientific, Designs for Health, and more, so please stop by and check out our selection this September to take advantage of the discount! We’re located at 1213 Pine St. in Paso Robles and online at NaturalAlternativeNutrition.com.
Our team is wishing you a healthy September, The Natural Alternative
online with us today at NaturalAlternativeNutrition.com or visit us on Instagram and Facebook
THE INFORMATION CONTAINED HEREIN IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE DIAGNOSIS, PRESCRIPTION OR TREATMENT AND IS NOT INTENDED TO BE USED AS A SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
THE INFORMATION CONTAINED HEREIN IS EDUCATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE DIAGNOSIS, PRESCRIPTION OR TREATMENT AND IS NOT INTENDED TO BE USED AS A SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
THE INFORMATION CONTAINED HEREIN IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
Trailblazing Mamas
The North County is a playground for nature lovers, but for busy moms, finding time to explore with little ones can be a challenge. That’s where a new wave of mom-powered movement is taking root, creating a network of support, fresh air, and shared adventures. Getting outside has significant mental and physical health benefits. Cultivating a child's love for nature can begin as early as infancy with stroller walks. Gathering parents and littles for communal outings costs nothing beyond a cup of to-go coffee or snacks for those ever-growing appetites. These meet-ups transform a workout into a social event, with the added benefit of safety in numbers.
Two local mamas are leading the charge. "It's about getting outside, breathing fresh air, and connecting with other moms who understand the journey of parenthood," says Holl-lee Lawrence, founder of Whole Mama Fitness.
Holl-lee has been a Licensed Marriage and Family Therapist in the mental health field for almost a decade. She is also a mom to two boys, ages 4 and 6. She started Whole Mama Fitness with her partner, Kendra Lehnhoff, in January to support mamas on their physical and psychological journeys. As a perinatal mental health specialist, she has seen the power of moms backing other moms and how essential this is to thriving in early motherhood. Her most recent undertaking, launching the Mom Walk Collective Atascadero chapter, aims to create a village of moms through free, accessible walks. A secondary benefit to getting out and moving is the help offered at each walk, through intimate conversations, the sharing of sometimes forgotten necessities like wipes, or even assistance chasing down a rogue toddler.
Holl-lee emphasized the importance of choosing the right equipment based on your activity level when hitting the pavement with your family. Do you want your child to sleep in the stroller or explore freely? Know your terrain and bring the appropriate carrier/stroller. Bring more snacks than you think you'll need, water, and consider music to keep everyone energized.
If you are searching for need-to-know
information about local paths and trails before you head out, look no further than @slo_hiking_ mama on Instagram. Kirsten Roberts started organizing hikes when she found that reliable information about the kid-friendliness of trails in North County was scarce. Her mission is to provide honest reviews of trails, parks, and outdoor activities, including safety tips and age-appropriate recommendations. She shares likes and dislikes as well as details about the length and terrain of each hike. This mama isn’t just hitting the trails. She’s organizing creek play dates and beach meet-ups.
SLO Hiking Mama, a play on the acronym, is not just a reference to the county name, but a humorous nod to the speed at which children move when they are taking in the outdoors.
She advises having realistic expectations when taking children out, “Build up the length of time, your goal should be to get out there, not hike the whole thing.”
Start with shorter hikes and gradually increase the distance. Remember, the goal is to get outside and enjoy the experience.
The North County mom community is growing, with an increasing need for a variety of meet-ups. Whether you're a seasoned hiker or a newbie stroller-pusher, there's a place for you.
ELISA HUOT
FORMER EDUCATOR, PARENT, AND PASO ROBLES RESIDENT
THE GEARHEAD CORNER!
UNSUNG HEROES
ext time you’re taking a cruise, a sharp turn, or gliding over a speed bump, give a nod of appreciation to your suspension and steering systems. These components might not be as glamorous as a roaring engine or a sleek exterior, but they are the unsung heroes that make every drive a smooth and enjoyable experience. These parts work in perfect harmony to keep your ride smooth, stable, and controlled.
KNOW THE BASICS!
The Suspension Superstars
Shock absorbers: Dampen the impact of the road, absorbing energy and keeping your ride smooth. Twintube shocks: These have two cylinders, one inside another. The inner tube holds the piston rod and oil, while the outer tube acts as a reservoir. Monotube shocks: These have a single tube and are generally more efficient at dissipating heat. They offer better performance but can be stiffer and more expensive.
Springs: Coiled springs, leaf springs, or air springs — they support the weight of your vehicle and absorb the shocks from bumps.
Control arms: Connecting the suspension to the chassis. They allow the wheels to move up and down while keeping them in proper alignment with the car's frame.
Ball joints: Connect the control arms
to the steering knuckles. They act as pivot points, allowing for smooth and controlled movement of the suspension and steering.
Stabilizer bars (sway bars): Reduce body roll during cornering. They connect the left and right sides of the suspension and work by transferring the load from one side to the other, keeping the vehicle more level.
The Steering Dream Team
Steering column: Transmitting your inputs down to the wheels.
Tie rods: They link the steering rack to the steering arms, ensuring your wheels turn in unison.
Power steering: Hydraulic power steering (HPS): Uses hydraulic pressure generated by a pump driven by the engine to assist steering. Electric power steering (EPS): Uses an electric motor to assist steering, providing better fuel efficiency and variable assistance based on speed.
Rack and pinion: Most modern cars use a rack and pinion steering system, which provides direct and responsive steering. A flat gear that moves left to right and a round gear at the end of the steering shaft translating rotational movements to linear.
Steering gearbox: Older vehicles and some trucks, a recirculating ball gearbox; this system uses a series of ball bearings to reduce friction and wear in the steering mechanism.
Honoring
Judson ‘Jud’ Porter
And the life and legacy of The Atascadero News
By Christianna Marks
The Porter name is one that you hear a lot in Atascadero. Not only has the family been a huge part of the city since the 1940s, but they have also been woven into the history of print in Atascadero as members of the family-owned The Atascadero News from 1949 to 2002. With the recent death of Judson “Jud” Porter in June, we wanted to pay homage to the family and their legacy at Atascadero News. George Porter originally bought the newspaper in 1949 alongside Parke Keays, and it didn’t take long for the whole enterprise to become a family affair. George’s wife Esther even
used to write for the paper and would cover social gatherings and events like local weddings and community get-togethers during the years her husband owned the paper. Their three sons, Jim, Jud, and Jack, also grew up in the newspaper office and took over the family’s legacy by 1978.
“Under their stewardship, they became the longest-serving owners of the newspaper, and the publication thrived, providing reliable local news and fostering a strong sense of community,” said Atascadero New’s current co-owner, Hayley Mattson, of the Porters.
The Porter family stated how all three brothers got along seamlessly, and together, they continued their parent’s dream and kept local print alive and well.
“It was such a huge newspaper then, because there was no internet or anything,” said Jud’s daughter Michelle Ring, who also worked at the paper. “All our family worked down there and it was a lot of production. A lot of employees. Maybe 50 at one time.”
The paper and the family atmosphere, fostered by the brothers and their parents’ love for each other and print, created an environment where everyone would hop in and help if needed. All it would take was a little S.O.S., and everyone would come running.
“They had a huge printing press. If they were running late, sometimes we’d get a call and have to go down there and help them stuff the paper. If it had
a lot of inserts,” said Jud’s wife Christie.
Michelle added that since she was the oldest of the Porter grandkids, she worked down at the paper with her dad, Jud, her uncles, and her grandfather. She even took over sweeping the floor, which was the job that Jud had back when he was a kid. Growing up at the paper’s offices was the highlight of many Porters’ lives.
“It was so fun. I loved going down there. My grandpa was there sitting at his desk typing away, smoking a cigarette, and my dad was just busy doing all the things he did and teasing me, and [I got to] see the interaction with his brothers.” Michelle added about working at the paper.
Perhaps it was the two purposeful breaks Jim, Jud, and
Jack would take a day that kept them working so well together, or maybe it was just luck, but either way, the three brothers would head across the street to the little coffee shop that was stationed across from the paper at the time. Those two 15-minute breaks for a coffee or a Coke would take place in the same booth every day and gave them just enough time to step away from work and clear their heads.
“They would go over and sit in the same booth, and the waitresses knew them by heart, and they had a coffee. This was like 10:30 [a.m.] They would go over again after lunch, like maybe at 3 or 3:30 [p.m.] When I was walking home from school, if I timed it just right, I could go in and meet them in there and get a piece of
pie,” laughed Michelle.
In 2002, the Porter brothers sold The Atascadero News to News Media Corporation, transitioning the paper into the digital age. In 2019, Nicholas and Hayley Mattson, under 13 Stars Media, acquired The Atascadero News, bringing it back to its roots in downtown Atascadero. Their dedication to preserving the newspaper’s legacy remains unwavering as they continue to print and deliver news that matters to the community.
“The time and effort the Porters and their team devoted to our community are deeply appreciated,” Hayley shared. “Their family’s legacy lives on in the pages of The Atascadero News, and we are committed to honoring their work by keeping the newspaper alive and thriving.”
Supporting Local NONPROFITS
Strengthening Community and Bringing Awareness to Critical Causes
By Camille DeVaul and Hayley Mattson
Supporting local nonprofits is crucial to enhancing and enriching our communities. These organizations tackle urgent needs like food insecurity, homelessness, cancer care, and support for women and families, often stepping in where government assistance falls short.
Each year, we take the opportunity to spotlight and raise awareness of their vital work, underscoring the importance of community involvement. By contributing time, money, or resources, we help sustain these essential services, which in turn strengthen the community fabric, build resilience, and create a network of care for our most vulnerable neighbors. Local nonprofits not only provide direct assistance but also empower individuals to make lasting positive changes in their lives.
Here is the first of our two-part series highlighting local nonprofits.
ALF Food Pantry (Atascadero Loaves and Fishes)
This year, ALF Food Pantry celebrates 40 years of service to Atascadero and surrounding communities. Run by nearly 80 volunteers, the pantry distributes food five days a week, serving over 40 households daily, including individuals, families, veterans, and seniors. In 2022, ALF provided over 518,000 pounds of food. Originally housed in a church basement, ALF now operates from its own building and seeks a larger space. It has grown significantly, now utilizing 15 refrigerators and seven freezers, and receiving substantial support from the SLO Food Bank. Community donations and volunteers are crucial to its mission of curbing hunger.
ALF Food Pantry (Atascadero Loaves and Fishes)
5411 El Camino Real, Atascadero (805) 461-1504 alffoodpantry.org
El Camino Homeless Organization (ECHO)
Join ECHO’s Long Walk Home on September 21, an event supporting the El Camino Homeless Organization and those they serve. This walk through Atascadero demonstrates the community’s dedication to making a difference. The event concludes at ECHO’s Atascadero campus with a community BBQ featuring delicious food, games, and live music, providing an opportunity for connection in a festive atmosphere. Each ticket includes lunch and a commemorative t-shirt. ECHO, a nonprofit organization since 2001, empowers people in SLO County to make positive changes by providing food, shelter, and supportive services. Show support for ECHO’s mission to end homelessness with locations in both Atascadero and Paso Robles.
The Cancer Support Community – CA Central Coast (CSC-CCC) offers hope and support to individuals and families affected by cancer. Dedicated to improving quality of life, they provide a nurturing environment for sharing experiences and accessing resources. Their comprehensive programs include support groups, educational workshops, wellness activities, and counseling services, addressing both emotional and practical needs. CSC-CCC fosters emotional well-being, empowerment, and community, serving as a vital lifeline that connects participants with fellow warriors, survivors, and caregivers who understand the complexities of living with cancer.
Cancer Support Community California Central Coast 1051 Las Tablas Road, Templeton (805) 238-4411 cscslo.org
Tree of Life
Tree of Life is a 501(c)(3) nonprofit organization that has supported women and families for over 35 years. They offer compassionate assistance to women facing pregnancy decisions, providing resources to help choose life for their babies and support for parenting or adoption. They also offer post-abortion counseling for those struggling with emotional effects. Services include free pregnancy tests, car seats, strollers, cribs, maternity and baby clothing, and diapers. Dedicated to serving the Central Coast, Tree of Life provides all their services free of charge, ensuring women and families receive the care and support they need.
7730 Morro Road, Suite 106, Atascadero (805) 543-6000
treeoflifepsc.com
By The Sea Productions
By The Sea Productions (BTSP) is Morro Bay’s sole live theater company, dedicated to building community through a passion for theater. A 501(c)3 nonprofit, BTSP relocated from Cambria in January 2017, finding a home at St. Peter’s by the Sea Episcopal Church. With affordable ticket prices, BTSP offers a variety of plays and staged readings each season, drawing local and tourist audiences. Operated entirely by volunteers, BTSP supports local businesses and community initiatives, including scholarships for Morro Bay High School. Upcoming shows include “A Rock Sails By,” directed by Samvel Gottlieb, highlighting themes of science, faith, and personal challenges.
By the Sea Productions P.O. Box 2032 Morro Bay (805) 776-3287 bytheseaproductions.org
Atascadero Elks Lodge
Since 1987, the Atascadero Elks have donated over $1 million to community programs, nonprofits, youth groups, sports teams, and initiatives for disabled and needy children, veterans, and patriotism. They also participate in drug awareness programs and provide dictionaries to third-graders. Their mission emphasizes Charity, Justice, Brotherly Love, Fidelity, belief in God, community welfare, American patriotism, and fellowship. The Elks host various events for members, including monthly fish and shrimp fry, steak nights, weekly corn hole tournaments, Monday Night Football rib nights, charity bingo, and an annual veterans’ dinner. Their lounge is open most evenings.
The Atascadero Elks Lodge 1516 El Camino Real, Atascadero (805) 466-3557 elks2733.org
United Way of San Luis Obispo County
United Way of San Luis Obispo County supports education, income, and community, positively impacting children’s physical and mental development. They aim to foster structural change by addressing root causes to safeguard the community’s future. The vision is a strong, healthy, compassionate community that gives youth a foundation to thrive. Since 2011, their Imagination Library program, developed by Dolly Parton, has provided over 27,000 age-appropriate books to local children from birth to 5 years old. United Way covers the enrollment cost, especially for low-income families. This program excites children about reading and strengthens families through shared reading experiences. Donations help sustain this valuable program.
United
Way of San Luis Obispo County 1288 Morro Street #10, San Luis Obispo (805) 541-1234
unitedwayslo.org
Friends of Atascadero Lake
In 2014 Friends of Atascadero Lake became a nonprofit. Since that time, Friends of Atascadero Lake have drilled a well and provided the infrastructure to provide fresh cool water to Atascadero Lake in the dry summer months, raised funds and paid for the electricity for that well, added an aeration system, organized a yearly lake perimeter clean-up day and founded LakeFest, researched “fixes” for the lake that have been presented to and utilized by the city. The group is looking for new volunteers to join them so they can resume regular activities, and collaborate with other groups to revive LakeFest. They support the lake’s vitality through various initiatives, working alongside the city to ensure its health.
Friends of Atascadero Lake friendsofatascaderolake.com
PASO
HARVEST
Welcome the New Vintage
Fall is one of the most exciting seasons in Paso Robles wine country. As the green vines of summer transition to vibrant orange, yellow, and red, the region comes alive in the vineyards, wineries, and restaurants. A year of hard work culminates in the vineyard as the grapes are harvested, and the winemaking process begins.
What’s Happening in the Vineyards
vineyards and crush pads are currently buzzing with activity as vineyard crews and winemakers work long days and nights to pick and process the fruit. They say great wines begin in the vineyards, so picking at that right time is part science, part art, and part intuition.
Pick decisions are based on the style of wine the winemaker is going for, along with what is appropriate for the variety of grape, and many other nuanced factors that go into understanding how those grapes will eventually become a finished wine in bottle.
Grapes are typically harvested between late August and early November, so Paso Robles
Soon, fermentations are going, and the scents of winemaking fill the air. White wines are pressed before fermentation, while red varieties spend a little time on the skins through primary fermentation (when yeast convert sugars into alcohol and carbon dioxide). After ferments are complete, wines are put into different vessels, according to the varietal and style direction. Oak barrels are traditional, but stainless steel for white wines along with use of concrete and amphora is also common practice around Paso Robles wine country. Secondary fermentations will continue throughout the fall season until barrels are topped off for their winter slumber.
Two Months of Harvest Events
September is California Wine Month and October is Harvest Wine Month
Every September, California’s wine community celebrates its annual California Wine Month, honoring more than 250 years of being a rich and valuable part of the Golden State’s economy and culture. Did you know that California is the top wine-producing state in the U.S. and the fourth-largest wine-producing region in the world?! California Wine Month is also a time to experience the excitement of the annual winegrape harvest season.
But in Paso Robles wine country, the harvest celebration culminates in October with Harvest Wine Month, which features over 100 individual events at Paso Robles wineries.
Locals and visitors alike are invited to join the celebration with winemaker dinners, vineyard tours, special tastings, live music, grape stomps, and so much more. This time of year traditionally has exceptional weather, when days are warm and nights are cool, a staple for Paso Robles wine country and a perfect time to take in all the incredible sights, smells, and tastes of the region.
Activities run throughout October with a higher number of events happening during the featured weekend of Friday, Oct. 18, to Sunday, Oct. 20. Whether you’re looking for a simple wine tasting with some live music, or you want to enjoy a delicious food and wine pairing dinner, or anything in between, there’s something for everyone during Harvest Wine Month. Check out the full list of harvest events at pasowine.com.
By Paso Robles Wine Country Alliance
Seasonal Dining
The amazing wines of Paso Robles are complemented beautifully by local, seasonal cuisine. The Paso Robles dining scene offers beloved classics along with some new gems. Farm-to-table spots like Thomas Hill Organics and Paso Robles Wine Merchant feature locally sourced organic ingredients that highlight wine country on creative and rotating menus. The new Parchetto is a California bistro with a dining experience that blends the elegance of fine dining with the ambiance of casual cuisine. Many Paso tasting rooms are also home to fantastic restaurants that offer fresh local fare to go with your Paso Robles wine — Cépage at Paris Valley Road Estate Winery, Cass Café, The Restaurant at Niner Wine Estates, and Rava Wines + Events are just a few fantastic options. Wherever you are spending time in Paso Robles, delicious and seasonal food is never far away, especially during harvest.
Plan Your Staycation
With so much to savor, it’s time to fall in love with Paso Robles all over again with a staycation this harvest season. For more on Harvest Wine Month and all the exciting happenings in wine country this fall, visit pasowine.com or download the free Paso Wine mobile app. Harvest time only comes once a year and is not to be missed.
By Josh Cross • CEO/President Chamber of Commerce
NEW CHAMBER MEMBERS
CENTURY 21 Hometown Realty DRE#02222772 century21.com/real-estateagent/profile/rochelle-hansontorres-P80179444
Chef Gregory’s BBQ Smokehouse chefgquesbbq.com
Craft Crop Create Studios craftcropcreate.com
Dr. Paige Becker, DC invictuschirocare.com
Friends of the Carrizo Plain carrizo.org
Friends of the Charles Paddock Zoo charlespaddockzoo.org
The Blending Lab Winery thewineblendinglab.com/ paso-robles-reservations
HBA MEMBERS
Mariposa Western Boutique
While the terms “entrepreneur” and “small business owner” are often used interchangeably, they represent two distinct mindsets and approaches to business. Understanding these differences can offer valuable insights into how each type of leader operates. Entrepreneurs are often characterized by their broader vision and focus on innovation. They are driven by the desire to create something new, disrupt markets, and solve big problems. Entrepreneurs tend to think on a larger scale, aiming for rapid growth and often aspiring to reach national or global markets. Their approach to business is typically more risk-tolerant, with a willingness to experiment, pivot, and embrace change to stay ahead of the curve.
In contrast, small business owners tend to have a more localized vision. They are usually focused on maintaining and growing their business within Atascadero or the North County. Their approach is often more conservative, prioritizing steady, sustainable growth over rapid expansion. Small business
owners are generally more risk-averse, preferring proven methods and incremental improvements. Their businesses often reflect their personal values and are closely tied to their daily lives, with many seeing their business as a lifelong commitment.
Another key difference lies in the approach to growth and scaling. Entrepreneurs are more likely to seek outside capital, such as venture capital or angel investment, to fund their ambitious growth plans. Small business owners, however, often rely on personal savings, local bank loans, or reinvested profits, maintaining a more controlled and sustainable growth trajectory.
Both entrepreneurs and small business owners play crucial roles in the economy, driving innovation and supporting communities. However, their differing mindsets and approaches to business reflect the unique paths they take in achieving their goals. Understanding these distinctions helps in appreciating the diverse contributions each makes to the broader business landscape. Which one are you?
UPCOMING
PROGRAMS & EVENTS
Register for upcoming events at atascaderochamber.org/events/events-calendar.
Membership Mixer
Thursday, September 19 | 5:30 to 8 p.m
Location: The Carlton Hotel — Nectar & Noble
Connect with our amazing local business community over complimentary drinks and bites at The Carlton Hotel’s Nectar & Noble. This is a great opportunity to meet new customers, forge new partnerships, and meet other incredible business professionals and community leaders! Admission is free for Chamber Members and $10 for non-members.
Ribbon Cutting — American Riveria Bank
Thursday, September 26 4 p.m.
Location: American Riviera Bank — 7035 El Camino Real, Atascadero
You’re invited to a ribboncutting at American Riviera Bank on Thursday, September 26, at 4 p.m. Come celebrate this amazing business in OUR community!
Fall Sip & Shop
Friday, September 27 | 4 p.m.
Location: Atascadero Downtown
Cheers to fall! Enjoy wine, beer, cider, and more tastings and treats from 20+ downtown Atascadero businesses during our September Sip & Shop with live music and plenty of fun. Tickets sell out — make sure to get yours early! Every ticket comes with a complimentary wine glass and complimentary tastings in participating downtown businesses.
ABy Blake Ashley Frino-Gerl
ndrea Sherrill started her career in the medical field as a certified nurse and soon realized after 10 years she wanted to pursue helping others in a more holistic approach. Studying to become a board and California state approved massage therapist in 1996 at Touch Therapy Institute, Andrea was able to encompass both her knowledge in the medical field to an all-inclusive medical massage practice.
Andrea was inspired to build up a clientele on the Central Coast, and opened Peace of Mind Medical Massage therapy in her hometown of Atascadero in 2022, and soon after added a second location in Morro Bay. Andrea says that having two locations has given her the freedom to help serve the Central Coast
on a larger scale.
“Both Peace of Mind locations are integrative medical massage centers with the main focus of providing Therapeutic medical massage and Ayurvedic treatments,” Andrea says. “Treating structural and pain disorders through anatomical and physiological studies while offering a safe and healing environment.”
She supports clients in their “healing process, offering holistic solutions, which targets your needs through a variety of therapeutic techniques for requisite health and wellness.”
Her focus on healing is from Ayurvedic massage therapy, which unlocks the potential of inner wisdom, with the potential to promote health and healing.
People ask her if insurance covers massage
PARAMEDICAL TATTOO ARTIST
therapy. Andrea explains, “Massage is covered by many insurance companies if you acquire a Rx with a diagnosis for massage therapy from your physician.” She will go over what she can do to prepare an invoice of her services, so the client can get reimbursed from their insurance company.
Some of the services Peace of Mind provides are 60-, 75-, 90-minute therapeutic massages, pregnancy massage, Shirodhara scalp massage, facial facelift, sound massage, Infrared-sauna, and couples massage.
PEACE OF MIND MEDICAL MASSAGE 8260 Morro Road, Atascadero peaceofmind-massage.org (818) 625-7490
WHAT IS A BUYER’S AGENT? DO YOU NEED ONE?
If you are a home buyer, once you have exhausted your online home search, you will likely look for a buyer’s agent as opposed to a listing agent. In its simplest form, a buyers’ agent represents the best interest of the buyer, and a listing agent represents the seller. The process can be stressful for even the most experienced buyer. If you are a first-time buyer, the unknown can be very daunting. Having a real estate agent by your side can be quantifiably beneficial. In addition to providing peace of mind, they can save you time and money.
Once you have talked to a few agents you will get a feel for the individual you choose to work with to find the purchase of what is likely to be one of the largest in a lifetime. Buyer’s agents have a fiduciary responsibility to you and the collaborative relationship you build ensures finding the home that fits your wants and needs. They will also talk about your financial position to make sure your needs/ wants and abilities are synchronized.
Starting August 17, 2024, all buyers will be reviewing and signing a form called a Buyer Representation and Broker Compensation Agreement. This is a required document that satisfies the obligation to have a written agreement with all buyers. Written buyer agreements will clearly outline the services buyers will receive, and how much they will cost. The settlement’s purpose and changes being enacted are to empower buyers and brokers to negotiate and agree to services and compensation that work for them both. We will be diving into the new rule changes next month, so stay tuned. There is a lot to unpack; both for buyer’s and seller’s.
And, that is just the start. Once a home has been identified, the nitty gritty work begins. Your buyer’s agent will make suggestions and line up professionals that can help with financing to packing,
and everything in between, depending on your transactional need.
When searching for the right property, more than ever, there are many online search options with the convenience of being able to search 24/7. As convenient as that is, sometimes you need to get an in-person perspective view of the entire property. So, when you really want to see a home you are interested in, your agent will call and schedule appointments to tour homes or use the online scheduling options available. They will talk about neighborhoods, the pros and cons of the property, and any other nuance that applies.
Finally, after months of searching, you found the perfect property, your finances are lined up, and now it’s time for your buyer’s agent to present your offer to the seller’s listing agent. With you, they looked at property comparisons, inspection reports, and any other report necessary to make sure they are presenting your best offer possible. The ultimate goal is an offer that balances the value of the home with any repairs that may be needed while making sure the offer is competitive. Depending on the real estate market, sellers sometimes have a few buyer offers to choose from so having an attractive offer makes sense.
Even with the smoothest transactions, and they do happen, there can be setbacks. Again, that is where your representative shows up! If an inspection or appraisal presents something unforeseen, your agent will advise you on the next steps. Often, these setbacks are where your buyer’s agent can calmly offer solutions since they likely have experienced a similar situation. This can be an emotional situation for a home buyer; your agent will help balance the facts.
Back to the question, “What is a Buyer’s Agent? Do you need one?” The answer is a very resounding YES! Hopefully, you have read enough to know that negotiating contracts, agreements, and the many forms required for a successful sale means your Realtor® is in your corner. Rely on them to help guide you to your new home.
Resources: Realtor.com “What is a buyer’s agent? A trusted guide who’ll help you find a home.”
Rocketmortgage.com “What does a buyer’s agent do?”
JAIME
New school year stress
Anew school year, job, living arrangement, and even a new relationship can cause stress. For many, fall symbolizes back to school, a return to routine, a change in seasons, or a new term. Some view the fall as a chance to make a fresh start and an opportunity to make new friends. However, individuals with Attention Deficit Hyperactivity Disorder (ADHD), learning disabilities, or depression may find transitions very difficult. These transitions can be particularly challenging for individuals with mental health concerns because they struggle with friendships, may have difficulty relating to teachers, or may experience discontent. If you have a loved one, friend, colleague, or acquaintance who is dealing with a mental health issue, there are ways you can assist with transitions. Local school officials and non-governmental agencies (NGOs) such as the LINK or CAPSLO can facilitate needed services for youth and families. Transitions to a different school can signify social and educational development for many preschool, elementary, middle, and high school students. Regular events such as puberty, changing schools, making friends, and accepting more autonomy are considered rites
of passage. Often the physical environments in which the transition occurs are larger with increased personal expectations. Compared to an elementary school’s smaller, singleteacher environment, middle or high school students are exposed to multiple teachers and differing expectations, which may cause stress. Transitioning to a new job, workplace or college can also cause stress for most people.
Young adults with mental health issues can face difficulties such as accessing educational accommodations, high-quality mental health care, or affordable treatment options. The transition to college or the workplace may also require some planning. Organizations such as the National Transition Technical Assistance Center exist to help individuals overwhelmed with getting ready for post-secondary education. However, research shows that emotional issues are most likely to interfere with success during transitions, even young adult transitions. There is no “right” routine for transitions. Some stress-reducing methods include:
• Time Buffer: If something takes longer than planned, consider extra downtime.
• Individual: Considering personal preference in completing tasks can reduce stress.
• Group Support: Agreement and support also reduce anxiety.
• Task Lists: Breaking tasks into parts may reduce the stress and simplify the process.
Mental health should be considered the same as physical health. Individuals with mental health challenges need regular mental health checkups. Schedule an appointment with a psychiatrist or therapist early in the school year and ask questions about proactive/preventative behaviors. Mental health can be directly affected by the quality of physical health. Summertime often means snacks on the go and slacking off on healthy lifestyle choices. Try to get back on track with the following suggestions:
• Ensure enough sleep. Speak with a healthcare provider about sleep disturbances.
• Focus on a healthy diet. Foods such as nuts, avocados, and dark chocolate are considered beneficial for ensuring good mental health.
• Maintain an active lifestyle. Make exercise fun by participating in sports, doing nightly activities such as walking, and roller skating, or spending your weekend hiking or biking. Fall transitions can be difficult for individuals with stress-related issues, but anticipating and working to counteract problems in advance can assist with transitional anxiety. San Luis Obispo County residents have access to 2-1-1 SLO County, a free program that is a one-stop way to obtain timely access to health and human services and referrals. Together, we strengthen our community by practicing patience, flexibility, and kindness. It is an honor to serve as your County Superintendent of Schools.
JAMES BRESCIA, ED.D COUNTY SUPERINTENDENT OF SLOCOEDU
Striking Out
cancer
SabesWings fights against Medical Financial Toxicity
hen someone comes face to face with a battle against cancer, the journey is one met not only with the highs and lows of hopeful treatments but also stress from the amount of bills from everyday life and treatment. These costly challenges were experienced firsthand by Bret and Kandace Saberhagen, leading them to found their nonprofit, SabesWings.
During Kandace’s treatment for breast cancer, while there were many therapies available with promising results, they all came at a high cost that insurance didn’t cover. This realization spurred the Saberhagens to look into the damaging effects of medical debt, known in the medical community as Medical Financial Toxicity (MFT). As a result, the Saberhagens founded SabesWings and ever since, they have been dedicated to providing financial support to cancer patients.
SabesWings Executive Director Candace Oestreich shared with us that “since 2021, we have seen an increase in individuals and families requesting grant assistance. We have helped make their journey less worrisome by providing financial assistance during their greatest time of need.”
For 18 years, Bret was a Major League Baseball (MLB) pitcher playing primarily for the Kansas City Royals, New York Mets, Colorado Rockies, and Boston Red Sox in the 1980s and ’90s. In 1985, he was named World Series Most Valuable Player. Since wrapping up his MLB career, Bret has built a life in Paso Robles, the home base for SabesWings.
Over 48 percent of SabesWings funding goes towards housing costs, and another 40 percent goes towards medical expenses for families facing cancer on the Central Coast. Since 2021, they have helped over 100 families on the Central Coast and now have been able to grow and help families in 18 states.
“We help keep our local families in their homes, their lights on, and help maintain the treatment they need by paying the bill source directly,” added Candace.
To determine who they are able to help financially, SabesWings works closely with social workers and patient navigators throughout our county to help identify the needs of families facing medical financial toxicity. If
an applicant qualifies for funding, SabesWings will help lift the need. This is determined through an application process, review of bills, income verification and applicant interviews.
This October, SabesWings will be hosting their biggest fundraiser of the year, their 4th Annual Strike Out MFT event. The Strike Out event has consistently raised hundreds of thousands of dollars each year to support cancer patients. The weekend will include a Gala on October 5 at Rava Wines, followed by a golf tournament on October 6 at the Hunter Ranch Golf Course.
Each year during the Gala, SabesWings recognizes individuals whose contributions have impacted the lives of cancer patients. Past recipients include NFL Pro-Bowler and Super Bowl MVP Mark Rypien, Toby Keith, and West Coast President of Republic National Distributing Company Jay Johnson.
This year, Mark will be presenting Paso Robles’s own Chad Rava with the Lifetime Achievement Award. Chad is the owner of Rava Wines, a farmer, a winemaker, a former pro-rodeo calf roper, and a two-time cancer survivor of non-Hodgkin lymphoma.
“Chad Rava embodies the true spirit of the SabesWings Lifetime Achievement Award,” says Candace. “His unwavering commitment to our community, tireless efforts to assist those in need, and personal resilience in the face of cancer inspire us all. Beyond his public contributions, Chad’s roles as a loving husband, father, son, brother, and friend highlight his exceptional character.”
SabesWings was developed with the patient in mind, striving to make treatment available to anyone who needs it.
Candace says, “No organization can do it all, but with the support of our leading partners and attendees, we can make a significant impact. SabesWings allows these donations to make a real difference in the lives of cancer patients in financial need. Donations go directly to the need, not the research. Moreover, these donations allow all to provide hope during a time of crisis.”
Learn more about SabesWings at sabeswings.org
The avocado heist and our Rural Crimes Unit
By Ian Parkinson San Luis Obispo County Sheriff
Agriculture in San Luis Obispo County is growing. Sorry for that pun. But I wanted to bring your attention to an industry that is so vitally important to everyone who lives here. To give you an idea of how important: For the past few years, agriculture has been a billion-dollar business in the county. Strawberries, wine grapes, cattle and avocados are always in the top 10 agriculture products we produce here. We owe an enormous debt to all the hard-working farmers and ranchers who provide us with the food we eat.
That’s why the Sheriff’s Office has a unit that is solely dedicated to all the various aspects of agriculture. It’s called our Rural Crimes Unit. Their job is to enforce laws and investigate crimes impacting agriculture and rural industries. These deputies are specially trained to investigate crimes against the ag industry. In 2022 alone, deputies in this unit conducted 243 rural crime investigations. They referred 15 suspects for prosecution. And they
recovered stolen ag equipment worth almost $300,000.
Recently, we had an incident which showcased what our Rural Crime deputies and our Patrol Deputies can do to combat these types of crimes. First it helps to have an involved and engaged ag community who partners with us to report suspicious activity. They live by the adage, if you see something, say something. And that’s just what occurred in this incident. Sheriff's Deputies along with members of the Sheriff's Rural Crime Unit responded to a report of two men who were actively stealing avocados from a ranch in rural Nipomo. The property owner had seen the men riding bikes into the avocado groves just as it was getting dark and reported it to the Sheriff’s Office. When Deputies arrived on scene, they were able to locate the suspects along with bags of approximately 500 pounds of stolen avocados. The avocados were estimated to be worth between $3,000 to $5,000. The two suspects were arrested for felony grand theft and booked into county jail.
Now this wasn’t the first time this ranch had
been the victim of a crime. Theft of avocados from this ranch has been an ongoing issue. And as you might imagine, the losses add up quickly. And because of crimes like that, it increases the cost for the rancher which in turn leads to higher costs for consumers. Some ranches have even resorted to having armed security, using night vision goggles, and thermal imaging equipment to try and fight back against ever-increasingly sophisticated criminals. Many times, like in this instance, it’s the theft of produce.
Sometimes it’s theft of equipment like generators, trailers, or tools. But in all these cases, the farmer or rancher is out, not only money, but time and patience. It creates headaches for them and at the end of the day it threatens their livelihood. It shouldn’t simply be the cost of doing business. That’s where the Sheriff’s Office and our Rural Crime Unit comes in. These Deputies know those in the agriculture community already have a lot on their plate, just so they can provide us with the food to put on ours. They don’t need an extra helping of hardship to go along with it.
CALIFORNIA MID-STATE FAIR PAGEANT
Megan Pagnini, 18, from Paso Robles, was crowned 2024’s Miss Cali fornia Mid-State Fair. Her talent was singing “Wide Open Spaces,” and her fair proposal, “Get Home Safe,” aimed to ensure safe transportation and education on drunk driving. The Miss California Mid-State Fair Scholarship Pageant took place on the Frontier Stage on Opening Day with 11 contestants. Last year’s court, including queen Kerrigan Jensen, opened the pageant with a number of their own before passing the baton.
Wide Open Spaces
The California Mid-State Fair wraps Up
TBy Camille DeVaul
his July, we embraced “Wide Open Spaces!” at the 78th annual California Mid-State Fair, held July 17-28. All 12 days featured traditional and new attractions.
Fair CEO Colleen Bojorquez said, “On behalf of the staff and the Board of Directors, we are thrilled with the results of the 2024 California Mid-State Fair. The support from the community to celebrate the traditions of San Luis Obispo County and to see the staff’s hard work is truly inspiring. We couldn’t do it without you.”
Livestock auctions generated $2,607,587 from approximately 797 animals, including significant sales from the Replacement Heifer Sale and Junior Livestock Auction. The Michelob Ultra Concert Series attracted over 95,000 guests, with top events like the Country Rodeo Finals and Monster Truck Madness.
We look forward to seeing you next year at the "Biggest Little Fair Anywhere," scheduled for July 16-27, 2025.
Opening Day
July 17
The California Mid-State Fair (CMSF) commenced its 78th year on July 17 with a new twist on its opening ceremony. Instead of the usual ribbon cutting, attendees were admitted at 3:45 p.m., and a rope drop at 4 p.m. signaled the official start. Teresa Dellaganna explained the aim was to mimic Disneyland’s rope drop style. The opening day featured free rides, drawing eager crowds. A countdown preceded the rope drop, allowing visitors to rush in and enjoy the “Wide Open Spaces” theme. The evening concluded with a concert by Miranda Lambert, with Ben Haggard as the opener.
The top five contestants — Pagnini, Ashlee Holt, Logan Rutherford, Vanessa Panedo, and Emily (EJ) McNeal — answered final questions after competing in talent and evening gown portions. Holt, the first runner-up, showcased water safety for her talent, while Rutherford, the second runner-up, performed a monologue on sprint car safety. Hailey Terrell won the interview scholarship, and Panedo received the talent scholarship for her Folklorico dance.
CATTLEMEN AND FARMER’S DAY
The annual Cattlemen & Farmers Award Day at the California Mid-State Fair honored local agricultural leaders with a steak dinner, wine, and beer. Farm Bureau Executive Director Paul Clark highlighted the event’s importance for community bonding. Aaron Lazanoff was named 2024 Cattleman of the Year for his extensive involvement in local and state cattle associations and his role as Cal Poly ranch manager.
Vicki Janssen was recognized as Cattlewoman of the Year for her contributions to agriculture and law enforcement. Brian Talley received the Agriculturalist of the Year award, continuing his family’s legacy with Talley Farms and Talley Vineyards, known for their produce and wines. Talley emphasized the importance of San Luis Obispo’s climate and dedicated farm workers to his success.
Photos by Brittany App
SLO COUNTY WINE INDUSRTY AWARDS
The San Luis Obispo County Wine Awards honored outstanding contributors to the local wine industry on July 19 at the California Mid-State Fair.
Winemaker of the Year: McPrice (Mac) Myers of McPrice Myers Wines has crafted wines showcasing the Central Coast’s diverse terroirs since 2002. Myers, who values sensory intuition in winemaking, expressed gratitude for the community’s support.
Winegrape Growers of the Year: Niels and Bimmer Udsen of Castoro Cellars have been pioneers in sustainable farming for over 20 years, managing 1,600 acres of organic vineyards. Their eco-conscious practices and community initiatives, like the Whale Rock Music Festival, highlight their commitment.
Industry Person of the Year: Molly Scott of JUSTIN Vineyards and Winery is recognized for her tireless advocacy for agriculture and support for the Paso Robles wine region. She leads initiatives such as the Juan Nevarez Memorial Scholarship and promotes women in viticulture.
The late Mike English received the Lifetime Achievement Award for creating Tin City, a unique wine community in Paso Robles, leaving a lasting legacy of innovation and support.
This year, six students participated, with four completing their projects.
Winners were: Caleb Terrell (Templeton High School) restored a 1949 Farmall Cub, spending 391 hours. Terrell valued maintaining his family legacy and learning mechanics. Braden Wheeler (Templeton High School) restored a 1947 Allis Chalmers B, spending 745 hours. Wheeler appre ciated learning trades like painting and mechanical work.
Samantha Williams (Coastal Christian School) restored a 1948 Ford 8N, spend ing 291 hours. Williams emphasized the importance of vintage automotive knowledge. And Reiley Houtz (Paso Robles High) restored a 1945 Farmall M, spending 365 hours. Houtz highlighted personal growth and practical skills. Winners received monetary awards sponsored by JB Dewar Inc.
PANCAKE BREAKFAST
Volunteers and spon sors, including Jordano’s Foodservice and Jeffry’s Wine Country BBQ, ensured the success of the event by providing nearly a thousand pounds of pancake mix, sausage, eggs, orange juice, and coffee. Attendees enjoyed horse-drawn tours from Harris Stage Line, and the Mid-State Fair Pageant Queen and Princesses served breakfast. This 25-year tradition, initiated by Norma Moye and Randy Bernard, continues to foster community spirit and support for local businesses.
The annual pancake breakfast at Paso Robles Downtown City Park on July 25 drew a larger crowd than usual, tripling last year’s attendance. Organized by the Paso Robles Main Street Association with help from Patti Lucas from the California Mid-State Fair, the event thanked the community for enduring the fair’s traffic and chaos while promoting downtown businesses. Jeffry Wiesinger, president of the Paso Robles Main Street Association, emphasized the event’s goal to remind locals and visitors of the vibrant downtown
JB DEWAR TRACTOR RESTORATION EDUCATION PROGRAM
On July 18, the JB Dewar Tractor Restoration Education Program winners were announced at the California Mid-State Fair. The program, now in its 24th year, teaches junior high and high school students engineering, time management, mechanical skills, public speaking, and record-keeping through the restoration of antique tractors.
CONCERTS & WRANGLER COUNTRY RODEO FINALS
The 78th California Mid-State Fair featured another stellar concert lineup with country stars Miranda Lambert, Brad Paisley, and Zac Brown Band, alongside soldout shows by Jelly Roll and Carin Leon. Comedian Nate Bargatze, TLC, Shaggy, Sublime with Rome, Cheap Trick, and Nickelback also entertained crowds. The Nickelback show, though not sold out, was energetic and memorable, with pyrotechnics, fireworks, and audience participation during “Rockstar.”
The fair’s Country Rodeo Finals and Monster Truck Show both sold out, drawing enthusiastic audiences. Regular attendee Kelsey Kunze praised the improving skill of riders each year. The rodeo, organized by Flying U Rodeo Company, showcased top competitors in events like Team Penning, Barrels, Ranch Rope & Brand, Mixed Ribbon Roping, Match Roping, Double Mugging, and Ladies Breakaway Roping. Danny Leslie was named All Around Cowboy, highlighting his versatility. The fair ended on a high note, celebrating local talent and traditions.
Hot El Camino Cruise Nite returns for 31st year
Cruisin' Weekend returned to Atascadero, filling the streets with the sounds of classic car engines and cheers from the crowd. The 31st Annual Hot El Camino Cruise Nite kicked off the festivities on Friday, August 16, with 350 vehicles cruising through the streets, showcasing a variety of classic makes and models. Despite limited entries due to construction, the event sold out in advance.
Residents like Don Sinoneau and his wife, Kim Lachance Simoneau, enjoyed the nostalgic atmosphere, with Kim highlighting her love for old rambler station wagons. Local restaurants, including JonnyBoy's Bagelry, stayed open late, offering a front-row view of the cruising cars. The weekend continued with the 33rd Annual Mid State Cruizers Car Show on Saturday, where over 230 cars were displayed, raising funds for local charities.
The celebration wrapped up with the 8th Annual Dancing in the Streets, featuring live entertainment around City Hall and Sunken Gardens. Mark your calendars—Cruisin' Weekend returns next year on August 15-16, 2025.
Photos by Rick Evans
There's still grillin' time
Grilled stuffed tomatoes and bell peppers
We'll welcome the first day of autumn on Sept. 22. This means, of course, that officially we still have some summer days left from the 1st of September through the 21st. So don't put the grill away. Instead fire it up, throw on some steaks to serve along with some of these stuffed tomatoes and bell peppers. Check with your farmers market to see what they have to offer in the tomato and bell pepper department.
Red Bell Peppers Stuffed with Seafood & Chicken
Ingredients:
1/2 cup finely chopped onion
• 1/4 cup finely chopped celery
• 4 tablespoons butter
• 1/2 pound raw shrimp, shelled and coarsely chopped
Directions:
• 1/4 cup finely chopped scallions
• 1/2 pound cooked chicken, finely chopped
• 1 cup bread crumbs
1 egg, lightly beaten
• 1/2 teaspoon dried thyme
Stuffed Tomatoes with Basil, Parsley, Garlic & Thyme
• 1/4 cup minced scallions, white and green parts (2 scallions)
• 1/4 cup minced fresh basil leaves
• 2 tablespoons minced fresh flat-leaf parsley
Directions:
Preheat oven to 400 degrees. Cut the cores from tomatoes, removing as little as possible. Cut them in half crosswise and, with your fingers, remove the seeds and juice. Place tomato halves in a baking dish. In a bowl, combine bread crumbs, scallions, basil, parsley, garlic, thyme, and 1 teaspoon salt.
• 1/2 teaspoon cayenne
• 1 teaspoon Worcestershire sauce
• 1/2 cup beer
• Salt and pepper
4 large red bell peppers, halved, seeded, and ribs removed
Preheat oven to 350 degrees. In pan cook onion and celery in butter for 5 minutes over medium heat. Remove to a large bowl, and add shrimp, scallions, chicken, bread crumbs, egg, thyme, cayenne, and Worcestershire sauce. Moisten with beer, and mix well. Add salt and pepper to taste. Stuff mixture into each pepper half, and place stuffed sides up, in a roasting pan. cover with foil and bake for 15 minutes. Remove foil, and continue to bake for 5 more minutes to brown the tops lightly. Serves 4-6 as a main course.
• 2 teaspoons minced garlic (2 cloves)
• 1/2 teaspoon minced fresh thyme leaves
• Kosher salt
• Freshly ground black pepper
• 1/2 cup grated Gruyére cheese
• Olive oil
• Sprigs of flat-leaf parsley, thyme, and basil for garnish
• Salt and black pepper
Sprinkle tomato halves with salt and pepper. Fill the tomatoes with the breadcrumb mixture and bake for 15 minutes or until tender. Sprinkle with the cheese, drizzle with olive oil, and bake for 30 to 40 seconds more. Serve hot or at room temperature. Dish tomatoes onto a platter and garnish. Makes 12 single servings.
BLT Chicken Salad Stuffed Tomatoes
Ingredients:
2 cups chopped cooked chicken
• 8 slices bacon, cooked and crumbled
• 3/4 cup mayonnaise
• 1/3 cup finely chopped celery
• 2 tablespoons finely chopped green onion
Directions:
In a medium bowl, combine chicken, bacon, mayonnaise, celery, green onion and 1/4 teaspoon pepper; cover and refrigerate. Using a serrated knife, cut a thin slice off bottom of tomatoes to create a level base. Cut tops from tomatoes. Using a melon baller, remove pulp, leaving shells intact. Turn tomatoes upside down on paper towels to
• 1/2 teaspoon ground black pepper, divided
• 2 (1-pound) containers small Campari tomatoes (about 30 tomatoes)
• 1/4 teaspoon salt
• Garnish: finely shredded green leaf lettuce and cooked and crumbled bacon
drain for 10 minutes. Sprinkle inside of tomato shells with salt and remaining 1/4 teaspoon pepper. Spoon chicken salad into each tomato shell. Garnish with lettuce and bacon, if desired. Makes about 30.
Note: These tomatoes are great for a buffet.
Enjoy the rest of summer. Cheers!
SEPTEMBER
Calendar of Events
SEPTEMBER 1
PINEDORADO CAR SHOW
940 MAIN STREET, CAMBRIA
10am-3pm
Enjoy a day of admiring beautiful mechanical works of art, along with food, games, music, and family fun at the Pinedorado Grounds.
SEPTEMBER 1-2
ART IN THE PARK CITY PARK, DOWNTOWN MORRO BAY
10am-5pm
Every year Morro Bay Art Association holds Art in the Park Labor Day weekend as their annual fundraisers, with proceeds from art sold helping fund children’s art classes, provide scholarships and other programs throughout the year. September 6
SEPTEMBER 6
FALL FIRST FRIDAYS CONCERT
THE PLAZA AT EL CAMINO, ATASCADERO
5:30-7:30pm
Enjoy an evening of music from the 90’s Babiez Tribute & Party Band. For information, visit visitatascadero.com/ events/index.php?id=586.
A-TOWN ART HOP
TRAFFIC WAY, EL CAMINO REAL, AND ENTRADA AVE. IN ATASCADERO 6-9pm
This free, family-friendly event transforms downtown into a lively gallery, showcasing the work of regional artists across over 30 participating businesses on a selfguided walk.
SEPTEMBER 7
11TH ANNUAL BREW AT THE ZOO
CHARLES PADDOCK ZOO
5:30-8:30pm
Get ready for a fun evening at the Charles Paddock Zoo sampling a large variety of craft beers, distilled spirits, ciders, seltzers, wine, and more!
SEPTEMBER 15
ART IN THE PARK
DINOSAUR CAVES PARK, SHELL BEACH 10am-4pm
Enjoy this monthly pop-up market at Dinosaur Caves Park including local artisans, music, food and family fun!
SEPTEMBER 16
THE MONDAY CLUB
LIVING HISTORY TOUR
THE MONDAY CLUB, 1815 MONTEREY STREET, SAN LUIS OBISPO 1-4pm
Every 2nd and 3rd Mondays, docent walk-in one-hour tours of the Julia Morgan designed Monday Club will take you back to the 1920’s and 30’s during the Depression and prohibition, when women had just been given the right to vote. Learn about the intersecting lives of early club members and their connection with Julia Morgan.
SEPTEMBER 20
CALIFORNIA SURFING DAY
The state now has an official “California Surfing Day” for people to “stop, drop and surf.” Get a wetsuit and surfboard a celebrate at anyone of SLO County’s beaches.
SEPTEMBER 21
26TH ANNUAL TASTE OF DOWNTOWN DOWNTOWN PASO ROBLES 11am-4pm
EVENT DETAILS ARE SUBJECT TO CHANGE verify prior to attending.
Experience and Savor of what downtown Paso Robles has to offer and relish in this annual event that invites merchants to open their doors for one-on-one sampling. Come early and be sure not to miss Arte de Tiza — the sidewalk chalk art event on Pine Street where you'll find some of the best local artists at work.
ECHO'S LONG WALK HOME
6370 ATASCADERO AVE, ATASCADERO 10am-2pm
Join us for a day of community, fun, BBQ music and more as we walk together to raise awareness for ECHO and those we serve throughout our community.
SEPTEMBER 21-22
8TH ANNUAL SHOWDOWN CORNHOLE TOURNAMENT
All ages and skill levels are welcome to play at the annual cornhole tournament. For more information, visit visitatascadero.com/events/ index.php?id=477.
Presented by the Templeton Tennis Ranch, the CCTC is one of about 60 ITF World Tennis Tour/USTA Pro Circuit women's events that take place each year throughout the nation. For information on the event, visit centralcoasttennisclassic.com.
SEPTEMBER 27
FALL SIP & SHOP
Wednesdays Saturdays
DOWNTOWN ATASCADERO 5:30-8pm
Experience over 15 different locations offering wine, cider, craft beer, and a variety of goodies.
SEPTEMBER 28
PRE-PIONEER DAY KICK OFF PARTY
ESTRELLA WARBIRDS CAMPUS 4251 Dry Creek Rd, Paso Robles 4:30-10pm
Proceeds from the kick-off help to pay for Pioneer Day and all of the Pioneer Day events, plus to maintain and restore the fine tractors, wagons and other equipment that belong to your Community.
SEPTEMBER 29
BARREL ROOM CONCERT SERIES
CASS WINERY, 7350 LINNE ROAD, PASO ROBLES
5-7pm
Join the Barrel Room at CASS Winery each month for their free concert series with views of the hilltop vineyard, tasty CASS wines, BarrelHouse Beer and delicious food. For more information, visit shop. casswines.com/upcoming-events.
4TH ANNUAL BLOCK PARTY FUNDRAISER REDWINGS HORSE SANCTUARY 6875 UNION ROAD, PASO ROBLES 11am-3pm
Featuring Music from Unfinished Business, shaved ice from Paradise Shaved Ice, food by Old SLO BBQ, a live auction, photo booth, and lots of fun games for the family. The event, crucial for raising medical care and feed funds, will include horse demonstrations and auctions.
TEMPLETON CROCKER ST & 6TH ST, TEMPLETON, CA 93465 9am - 12:30pm PASO ROBLES 11TH & SPRING, PASO ROBLES, CA 93446 9am - 11am PASO ROBLES:
ATASCADERO 6505 EL CAMINO REAL, ATASCADERO, CA 93422 3pm - 6pm
The
Atascadero Greyhound Foundation and LIGHTHOUSE rebrand
By Christianna Marks
Earlier this year, The Atascadero Greyhound Foundation (AGF) and LIGHTHOUSE, which was founded under the former, decided to consolidate their branding and officially become LIGHTHOUSE Atascadero. The Atascadero Greyhound Foundation, the 501c3 that was formed in 1995, is what everything else operates under. It's still there, working in the background, but from now on, the community will be seeing a streamlined logo and brand.
"In 1995, the Greyhound Foundation was formed when I was athletic director [at Atascadero High School] at the time, but we, as a community, decided we had to do something about the track because the track was a six-lane dirt track that would flood in heavy fog," said LIGHTHOUSE Atascadero Executive Director Donn Clickard. "So we set out to raise a lot of money, which we did. Probably about half a million dollars, and we built a nine-lane all-weather track that is there now. It's been resurfaced twice, but it's still that same improvement over what it was all its life before the late '90s."
Actually, AGF was first called The Greyhound Athletic Foundation, but the nonprofit quickly dropped athletic from their name once the track was in place. And then later, LIGHTHOUSE,
which the entity is more well known as, was started as one of many committees under AGF. LIGHTHOUSE was born out of a need in the community to help youth stay away from drug culture after losing multiple young adults to drug use.
"It was just too confusing for people. So the board about a year ago decided that we were going to rebrand ourselves and it was going to be LIGHTHOUSE Atascadero founded by the Atascadero Greyhound Foundation," added Valerie Kraskey, who's on the Board of Directors at LIGHTHOUSE Atascadero.
The final move away from the original AGF and the finalization of becoming LIGHTHOUSE Atascadero meant that the beloved Greyhound Foundation Athletic Hall of Fame will officially be taken over by the Atascadero High School Boosters this year.
"We don't do high school athletics anymore, even though that's how we started," Kraskey said. "When Donn [Clickard] became the executive director in '94, it was all about the track and getting resurfaced and whatever the main thing was that they were doing. Really, since LIGHTHOUSE came to be in 2012, that's really become our main focus. So it just kind of made sense while we were rebranding to take that last step and let that [The Hall of
Fame] go to the high school."
LIGHTHOUSE Atascadero just finished up their All Comers Track Meet at the end of July and hosted their 5k Fun Run in June. They also host Reality Tours once a year that highlight how drug culture is affecting Atascadero and share ways to prevent drug use and what to do to help those who are already using. Their next event will be the Wayne Cooper Memorial Golf Tournament at Chalk Mountain Golf Course on Oct. 12. They also have programs at Atascadero Middle School, Paloma Creek High School, and the Wellness Center at Atascadero High School.
To find out more about LIGHTHOUSE Atascadero, sign up for the golf tournament, or find out how to volunteer for their events, you can check out their brand new website at lighthouseatascadero.org.
