2024 13 Stars Media Kit

Page 1

2024 Media & Marketing Kit

Proudly Designed, Printed, and Serving California


Contents Contents & Contacts...................2

Our Magazines......................... 6-9

Who We Are.................................. 3

Our Newspapers................... 10-15

Our Publications........................... 3

Special Publications............. 16-17

Our Mission................................... 4

Digital Media Marketing........... 18

Who We Serve..............................5

Advertising Policies................... 19

Thank you for your trust in local media & hometown publications. Our magazines and newspapers are central to community activity in San Luis Obispo County.

Hayley Mattson Publisher

Nicholas Mattson CEO

13stars.media • (805) 466-2585 • office@13stars.media

Dana McGraw

Sales & Marketing Consultant (805) 423-6740 • dana@13stars.media

Proudly Designed, Printed, and Serving California 2

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


Who We Are Family-owned and operated. Locally-grown and locally-invested. Family, community, and business focused. Culturally-relevant, trusted. Designed and Printed in California.

Most widely circulated print publications in San Luis Obispo County No. 1 Online News Source & Top-ranked Traffic Paso Robles Magazine™

23,470 Direct Mailed • 1,530 Dropped Off • 25,000 Total Printed

Atascadero News Magazine™

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Atascadero News™

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1,176 Direct Mailed • 1,239 Dropped Off • 2,415 Total Printed

Paso Robles Press™

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Central Coast Living™

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10,000 Printed 3x Annually • 5,000 Direct Mailed

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Avila Beach Life™

3,000 Printed Monthly • 1,700 Direct Mailed

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8,500 Printed & Direct Mailed Monthly

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

3


Our Mission Making Communities Better Through Print.™ To deliver the best source of quality, local news and information about the community, events, people, places, arts, business, and culture.

4

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


Who We Serve San Luis Obispo County, Covered Our Demographics are Simple. Our Readers are Real People, not Clicks. We deliver to more than 50,000 addresses in San Luis Obispo County, serving Paso Robles, Templeton, Atascadero, Morro Bay, Cayucos, Pismo Beach, Arroyo Grande and San Luis Obispo, and more. It’s printed, and delivered, all from California — from Californians to Californians. Paso Robles Templeton Atascadero Santa Margarita San Luis Obispo Morro Bay Cayucos Avila Beach Pismo Beach Arroyo Grande

More Than Just Print Our digital reach can get the word out for you with targeted marketing plans, robust reporting, and surgical precision. We offer local and organic SEO products, programmatic ads, and social media management. Call 805-466-2585 today for a free consultation and SEO audit.

Central Coast Visitors Find Our Publications First Find us in Hotel lobbies and B&Bs, tasting rooms & wineries, local restaurants, visitor centers, chambers of commerce, libraries and on the go with our mobile-friendly web apps. 13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

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Atascadero News Magazine delivers: Since 2018, Atascadero News Magazine has delivered to every business and residence in Atascadero and the surrounding areas — 13,000 copies monthly, delivered. Celebrating the Community: Atascadero is quietly one of the best places to live in Atascadero. Our magazine delivers the community news and events about people, businesses, culture and issues that matter. Proof Positive: Atascadero News Magazine has continued to deliver, through pandemic and crisis, because it matters to the community.

Rates & Dates Ad Size

Rate

6 Month

12 Month

Full Page 3/4 9/16 1/2 3/8 1/4 1/8

$1,530 $1,245 $955 $860 $670 $480 $285

$1,300 $1,060 $810 $730 $570 $410 $240

$1,150 $935 $715 $645 $500 $360 $215

Rates are net, per issue. See page 9 for specs and sizing information.

2024 Dates

Reserve By

Assets By

Approved Art By

Delivered On

January February March April May June July August September October November December

12/10 1/10 2/10 3/10 4/10 5/11 6/10 7/10 8/10 9/10 10/9 11/10

12/13 1/13 2/13 3/13 4/13 5/13 6/13 7/13 8/13 9/13 10/13 11/13

12/15 1/15 2/15 3/15 4/15 5/15 6/15 7/15 8/15 9/15 10/15 11/15

1/1 2/1 3/1 4/1 5/1 6/1 7/1 8/1 9/1 10/1 11/1 12/1

*Space reservations placed or materials recieved after due dates are subject to a 10% surcharge. Contact your ad consultant prior to the space closing date for an approved extension. **Dates are guaranteed to the best of our ability. 6

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


Paso Robles Magazine Delivers: Since 2001, Paso Robles Magazine has delivered to every business and residence in Paso Robles and the surrounding areas — 25,000 copies distributed monthly. Celebrating Paso Robles: In the pages of Paso Robles Magazine, your advertising is paired with complimentary material celebrating the People, Businesses, History, Culture and Events of the local area. Proof Positive: Our advertisers are as consistent as we are, with many having graced the pages of our magazine for more than 20 years.

Rates & Dates Ad Size

Rate

6 Month

12 Month

Full Page 3/4 9/16 1/2 3/8 1/4 1/8

$1,800 $1,450 $1,125 $1,010 $785 $560 $335

$1,530 $1,230 $955 $860 $665 $475 $285

$1,350 $1,085 $845 $755 $590 $420 $250

Rates are net, per issue. See page 9 for specs and sizing information.

2024 Dates

Reserve By

Assets By

Approved Art By

Delivered On

January February March April May June July August September October November December

12/10 1/10 2/10 3/10 4/10 5/11 6/10 7/10 8/10 9/10 10/9 11/10

12/13 1/13 2/13 3/13 4/13 5/13 6/13 7/13 8/13 9/13 10/13 11/13

12/15 1/15 2/15 3/15 4/15 5/15 6/15 7/15 8/15 9/15 10/15 11/15

1/1 2/1 3/1 4/1 5/1 6/1 7/1 8/1 9/1 10/1 11/1 12/1

*Space reservations placed or materials recieved after due dates are subject to a 10% surcharge. Contact your ad consultant prior to the space closing date for an approved extension. **Dates are guaranteed to the best of our ability. 13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

7


Volume 17

Prsrt Std US Postage PAID Permit 19 13Stars Paso Robles CA ECRWSS

Local Postal Customer

Autumn / Winter 2023

HOME FOR THE HOLIDAYS | IN THE KITCHEN | LIVE INSPIRED

Central Coast Living Delivers: With a focus on the high quality living we share on the Central Coast, each publication prints 10,000 copies per issue, with 5,000 mailed to high-income homes and 5,000 dropped to high-traffic locations from Paso Robles to Santa Barbara. Celebrating the Central Coast: San Luis Obispo County consistently ranks as one of the “happiest places on earth.” The pages of Central Coast Living are an expression of life on the Central Coast inside and outside the home. Proof Positive: Central Coast Living (formerly Living Lavishly) has years of distribution of high-quality content for our advertisers.

Now Better Than Ever!

Rates & Dates Ad Size

Rate

Annual (6 Issues)

Advertorial Full Page 1/2 1/4

$1,750 $1,599 $949 $699

N/A $1,279 $759 $559 Rates are net, per issue. See page 9 for specs and sizing information.

2024 Dates

Reserve By

Assets By

Approved Art By

Delivered On

January March May July September November

12/15 2/15 4/15 6/15 8/15 10/15

12/18 1/18 3/18 5/18 7/18 9/18

12/25 2/25 4/25 6/25 8/25 10/25

1/15 3/15 5/15 7/15 9/15 11/15

*Space reservations placed or materials recieved after due dates are subject to a 10% surcharge. Contact your ad consultant prior to the space closing date for an approved extension. **Dates are guaranteed to the best of our ability.

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13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


Magazine Sizes & Specs 1/2

Horizontal

3/4

1/4

1/8

1/2

3/8

Vertical

Square colonymedia.us | 1

January 2020, Colony Media Magazines

Size 1/8 1/4 3/8 1/2

January 2020, Colony Media Magazines

9/16 Vertical 1/4 Horizontal

colonymedia.us | 4

Width x Height

................................... 3.8125” x 2.4375” Horizontal.....................7.625” x 2.4375” Square................................. 3.8125” x 5” ....................................... 3.75” x 7.5625” Vertical............................ 3.75” x 10.125” Horizontal.................................7.75” x 5”

Colors: CMYK process: No PMS, RGB or Spot Colors. Black must be 100% K, set to overprint. Total four-color ink density should not exceed 280 percent. Note: exceeding 280% ink density may affect print quality or color matching. Color variations may occur sporadically during printing process*. Preferred Processed File Formats: PDF: PDF/X-1a Acrobat 5.0 Version 1.4 or higher with CMYK images between 200– 400 ppi at 100% of final image size used. No printer marks. No bleed on ads less than a full page. Embed or outline fonts.

colonymedia.us | 3

January 2020, Colony Media Magazines

Size

January 2020, Colony Media Magazines

colonymedia.us | 2

Width x Height

9/16

...................................5.6875” x 7.5625”

3/4

........................................7.75” x 7.5625”

Full Page.................................. 8.375” x 10.875” Bleed............................. 8.875” x 11.375” Live/Safe.......................7.875” x 10.375”

Unacceptable File Formats: Jpeg, gif, Microsoft Publisher, Microsoft Word. Fonts: Package, embed, or outline all fonts. Printing: Heatset Offset — US Web Coated (SWOP) v2 Binding: Saddle stitch Paper: 65lb Glossy Cover, 45lb Glossy Text

Acceptable Native File Formats: InDesign CC 2018 or later. Package high-res images and fonts (or outline). 13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

* Advertisers will incur 10% surcharge for graphic design file corrections. 9


Rates & Dates Ad Size

Columns x Inches

Rate

Full Page 3/4 1/2 1/4 1/8

6c. x 20.75” 6c. x 15.5” 6c. x 10.25” 3c. x 10.25” 3c. x 5.125”

$1,399 $999 $749 $399 $249

Rates are net, per newspaper, and non-commissionable. Custom Sizing Available at $22/ci

10,000 weekly readers in print and 100,000 monthly readers online 4,500 copies printed and delivered weekly 4,000 daily news e-mail subscribers

Specs, Discount, & Contract Info More Sizes/Dimensions

Contract Discounts

Preprint Insertions

Classified Ads and Legals (9 columns x 20.75 inches) 1 column = 1.15 inches (.125 col. gutter)

10% off for 8-week contract 20% off for 13-week contract 30% off for 26-week contract 40% off for 52-week contract

Column Widths

Classified Rates

Broadsheet Display Ads 1 column: 1.75” 2 columns: 3.625” 3 columns: 5.5” 4 columns: 7.375” 5 columns: 9.25” 6 columns: 11.125” Gutter: .125”

Classified $20 per column inch

Single Sheet: $105 per/M. All other inserts quoted separately. Deadlines: Preprint insertion orders and materials must be delivered to our office or the printing facility no later than eight working days prior to publication. Delivery: Casey Printing Inc. 398 E. San Antonio Dr. King City, CA 93930. Deliveries are accepted 9 a.m. to 3 p.m. Monday through Friday.

Publication Deadlines Weekly Deadline:Monday, 5 p.m. prior to publication Holiday Deadlines: Certain holidays may require earlier deadlines.

Rates are net, per week, per publication. 10

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


Newspaper Sizes & Specs PAGE A-4 • Wednesday, January 1, 2020

1/10 1/8 1/12

PAGE A-4 • Wednesday, January 1, 2020

PAGE A-3 • Wednesday, January 1, 2020

1/10 1/15

1/8

1/8

1/6

1/6

1/12

1/2 (V)

1/4

1/6

1/10 1/2

1/2

1/4 Size 1/15 1/12 1/10 1/8 1/6 1/4

Width x Height

....................................3.625” x 4.0825” ............................................. 3.625” x 5” ........................ 5.5” x 4.1” or 11.125” x 2” .................5.5” x 5.125” or 11.125” x 2.5” ......... 7.375” x 5.125” or 3.625” x 10.25” ............. 5.5” x 10.25” or 11.125” x 5.125”

Colors: CMYK process: No PMS, RGB or Spot Colors. Black must be 100% K, set to overprint. Total four-color ink density should not exceed 240 percent. Note: exceeding 240% ink density may affect print quality or color matching. Color variations may occur sporadically during printing process. Preferred Processed File Formats: PDF: PDF/X-1a Acrobat 5.0 Version 1.4 or higher with CMYK images between 150-180 ppi at 100% of final image size used. No printer marks. No bleed on ads less than a full page. Embed or outline fonts.

Size

Width x Height

1/2 (H) ....................................... 11.125” x 10.25” 1/2 (V) ...........................................5.5” x 20.75” 3/4

......................................... 11.125” x 15.5”

Full

....................................... 11.125” x 20.75”

Double Truck.......... 11.125” x 20.75” (2 pg total)

Acceptable Native File Formats: InDesign: CS6 or later. Package high-res images and fonts (or outline). Unacceptable File Formats: Jpeg, gif, Microsoft Publisher, Microsoft Word. Charges may apply.* Fonts: Package, embed, or outline all fonts. Printing: Coldset Web Offset Paper: 45 GSM Standard Newsprint

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

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Rates & Dates Rates are net, per newspaper, and non-commissionable.

Ad Size

1x Rate

2x Rate

4x Rate

12x Rate

24x Rate

Back Cover Full Page 1/2 1/4 1/8 1/12 Cover Banner Reg Banner Biz Directory

$1,748 $1,398 $851 $432 $255 $162 $700 $525 $75

$1,580 $1,260 $810 $410 $225 $151 $655 $475 $75

$1,375 $1,150 $775 $380 $211 $130 $600 $450 $75

$1,253 $1,053 $750 $365 $192 $125 $575 $425 $60

$1,108 $918 $702 $325 $175 $110 $544 $380 $60

Month

(A) Ads Due

(A) Published

(B) Ads Due

(B) Published

January February March April May June July August September October November December

12/26 1/30 2/27 3/26 4/30 5/28 6/25 7/30 8/27 9/24 10/29 11/26

1/2 2/6 3/5 4/2 5/7 6/4 7/2 8/6 9/3 10/1 11/5 12/3

1/9 2/13 3/12 4/9 5/14 6/11 7/9 8/13 9/10 10/8 11/12 12/10

1/16 2/20 3/19 4/16 5/21 6/18 7/16 8/20 9/17 10/15 11/19 12/17

Themes

Mar B: Home/Garden/Going Green Apr A: Easter Preview Jan A: New year’s; Health & Wellness Apr B: Summer Camp Guide Jan B: Restaurant Week May A: Mother’s Day; Feb A: Valentine’s Day May B: Memorial Day Feb B: President’s Day & Tax Prep Jun A: Father’s Day Mar A: Women in Business Jun B: Independence Day; 12

Adventure Guide July A: County Fair July B: Senior Living Aug A: Back to School Aug B: Summer Wrap-up Sep A: Danish Days Sep B: Los Alamos Days

Oct A: Breast Cancer Awareness Oct B: Fall/Halloween Nov A: Nonprofit Guide Nov B: Thanksgiving Dec A: Gifts/Holiday/Sm. Business Saturday Dec B: End of Year Review

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


SYVS Newspaper Sizes & Specs Custom Sizes are $35 per column inch ($30/2x; $27.5/4x; $23.75/12x; $20/24x)

Size

Width x Height

1/12 (H) .................................................3 col x 2” 1/12 (V) ............................................3 col x 2.44” 1/8 (H) ..........................................2 col x 2.375” 1/8 (V) ..................................................1 col x 5” Banner..............................................4 col x 1.75”

Colors: CMYK process: No PMS, RGB or Spot Colors. Black must be 100% K, set to overprint. Total four-color ink density should not exceed 240 percent. Note: exceeding 240% ink density may affect print quality or color matching. Color variations may occur sporadically during printing process*. Preferred Processed File Formats: PDF: PDF/X-1a Acrobat 5.0 Version 1.4 or higher with CMYK images between 150-180 ppi at 100% of final image size used. No printer marks. No bleed on ads less than a full page. Embed or outline fonts.

Size

Width x Height

1/4 (S) ................................................ 1 col x 10” 1/4 (V) ...........................................3 col x 5.125” 1/2 (H) .................................................2 col x 2” 1/2 (V) ............................................3 col x 2.44” Full .............................................10.25” x 10”

Acceptable Native File Formats: InDesign: CS6 or later. Package high-res images and fonts (or outline). Unacceptable File Formats: Jpeg, gif, Microsoft Publisher, Microsoft Word. Charges may apply.* Fonts: Package, embed, or outline all fonts. Printing: Coldset Web Offset Paper: 45 GSM Standard Newsprint

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

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Rates & Dates Prices are net, per-issue, per-publication.

Ad Size

Rate

6mo

12mo

Ad Size

Rate

6mo

12mo

Full 1/2 1/4 1/8 1/12 BSD

$849 $478 $371 $265 $159 n/a

$722 $406 $316 $226 $135 n/a

$637 $358 $279 $199 $119 $50***

Full 1/2 1/4 1/8 1/12 BSD

$599 $337 $262 $187 $139 n/a

$509 $286 $223 $159 $119 n/a

$449 $253 $197 $140 $99 $50***

Month

Reserve By

Assets By

(B) Ads Due

(B) Published

January February March April May June July August September October November December

12/10 1/10 2/10 3/10 4/10 5/11 6/10 7/10 8/10 9/10 10/9 11/10

12/13 1/13 2/13 3/13 4/13 5/13 6/13 7/13 8/13 9/13 10/13 11/13

12/15 1/15 2/15 3/15 4/15 5/15 6/15 7/15 8/15 9/15 10/15 11/15

1/1 2/1 3/1 4/1 5/1 6/1 7/1 8/1 9/1 10/1 11/1 12/1

***BSD is $600 per year. See page 15 for size and specs info. Must be prepaid for the year.

BSD: Our Business and Service Directory gives you meaningful, complete community coverage in every home and business.

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Ad approval is due at least 7 days prior to our “Delivery” date. If not approved by press date, the latest direction will be relied on as ‘advertiser-approved’ and set for print.

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


Super Tab Sizes & Specs 2 - Colony Media Super Tab | January 2020

1 - Colony Media Super Tab | January 2020

1/12

BSD

1/8

1/4

1/4

1/2

1/2

Size

Width x Height

BSD ........................................ 2.125” x 2.125” 1/12 .......................................4.9375” x 2.75” 1/8 ..................................... 4.9375” x 3.75”” 1/4 (H) ....................................... 7.625” x 2.375”

Colors: CMYK process: No PMS, RGB or Spot Colors. Black must be 100% K, set to overprint. Total four-color ink density should not exceed 240 percent. Note: exceeding 240% ink density may affect print quality or color matching. Color variations may occur sporadically during printing process*. Preferred Processed File Formats: JPG or PDF: PDF/X-1a Acrobat 5.0 Version 1.4 or higher with CMYK images between 150-180 ppi at 100% of final image size used. No printer marks. No bleed on ads less than a full page. Embed or outline fonts.

Size

Width x Height

1/4 (V) ................................... 4.9375” x 7.6875” 1/2 (H) ...........................................10” x 7.6875” 1/2 (V) ...................................... 5.125” x 15.875” Full ....................................10.375” x 15.875”

Acceptable Native File Formats: InDesign: CS6 or later. Package high-res images and fonts (or outline). UNAcceptable File Formats: Jpeg, gif, Microsoft Publisher, Microsoft Word. Charges may apply.* Fonts: Package and submit, embded, or outline all fonts. Printing: Coldset Web Offset Paper: 45 GSM Standard Newsprint

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

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Special Productions Nobody Celebrates the Community Like We Do Every community event needs some extra love, and 13 Stars Media has provided years of support for community, holiday, and annual events. These events rely on your support for their programs to share the event and get the community together.

DOWNTOWN PASO ROBLES MAIN STREET ASSOCIATION PRESENTS

(2023)

HOLIDAY SONGBOOK

EST. 1993

Friday, August 18th Hot el camino cruise niTE 6:30-8:30 PM @ DOWNTOWN EL CAMINO REAL

Saturday, August 19th Mid-state CruiZers 10AM-3PM @ ATASCADERO LAKE PARK

dancing in the streets PRINTED & DESIGNED BY

Holiday Lighting Ceremony

5-9PM @ ATASCADERO DOWNTOWN PARK

Friday, November 24th PROUDLY PUBLISHED BY

2023

AUGUST

July

NOVEMBER

Digest Program

Digest Program

Custom Program

Cruisin’ Weekend

CMSF Schedule

Holiday Songbook

paso robles

NOV. 2 - 5, 2023

W W W . P A D E R E W S K I F E S T . C O M

OCTOBER

OCTOBER

OCTOBER

Saddle Stitch Program

Saddle Stitch Program

Special Tabloid

Paderewski Festival 16

Paso Robles Pioneer Day

Atascadero Colony Days

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


Special Production Sizes & Specs Digest Program Size

1/4

3/8 V

1/2 V

1/2 H

1/8

Width x Height

1/8

.........................2.4688” x 1.8906”

1/4

........................ 2.4688” x 3.8438”

3/8

.........................2.4688” x 5.7969”

1/2 (H) ..................................5” x 3.8438” 1/2 (V) ............................. 2.4688” x 7.75” Full

................................. 5.75” x 8.75”

Size

Width x Height

Special Tabloid 1/4 S

3/8

1/4

............................4.6875” x 5.125”

1/2 (V) ...................................... 5.5” x 10”

1/2 H Published by The Atascadero News

...............................4.6875” x 2.5”

1/2 (H) ................................. 11” x 4.6875”

1/2 V

1/8 Page 1 | Colony Media Tab 2020

1/8

Page 2 | Colony Media Tab 2020

Full

................................. 9.5” x 10.25”

Size

Width x Height

Published by The Atascadero News

1/8

1/2 H

3/8 V

1/4

1/2 V

Saddle Stitch Program 1/8

........................... 3.8135” x 2.385”

1/4

............................... 3.8135” x 4.9”

3/8

..........................3.8135” x 7.4225”

1/2 (H) ................................7.7552” x 4.9” 1/2 (V) ......................... 3.8135” x 9.9375” Full

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

....................................... 8.5” x 11” 17


Local Digital Marketing Reach Readers On The Move Our well-read Magazine and Newspaper delivers to homes and businesses, and our digital content goes wherever our readers go.

Digital Opportunities

Rate

13 wk

6 mo

12 mo

Online At Both North County Sites pasoroblespress.com 50,000+ atascaderonews.com Monthly Views

$600/mo $400/mo $400/mo

$500/mo $300/mo $300/mo

$400/mo $250/mo $250/mo

$300/mo $200/mo $200/mo

Daily News Emails 4x per week 3,500+ 2x per week Subscribers

$500/wk $300/wk $200/wk

$400/wk $250/wk $150/wk

$300/wk $200/wk $100/wk

$200/wk $100/wk $75/wk

Social Media 20,000+ Audience Facebook, Twitter & Instagram

$75/post

Deal of the Day Promote a product or a service through all our digital channels

$200/day

Dedicated Email 3,500+ Subscribers Send a message to our readers. Track opens/clicks.

$400/send

Digital Ad Sizes: Sidebar 300 x 250px • Banner/Footer/Email 1200 x 200px • Skybox 1200 x 200px Combine print and digital with any of our products and SAVE 30% on your digital pricing. 18

13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585


Advertising Policies Placement: Publisher will place your ad according to best practices, unless guaranteed placement is secured in writing on contract. Placement fees of up to 30% apply to Back Cover and Inside Covers. Other placement guarantees will incur a 20% fee. Publisher may insert a previously-run ad if a contracted advertiser does not submit a new ad or provide new materials and direction by Materials Due deadline. Publisher will make every effort to comply with placement requests, but will not guarantee location if it conflicts with the principles of the publication. All ads are subject to Publisher’s approval. Publisher reserves the right to reject any ad for any reason at any time. Publisher reserves the right to place the word ‘Advertisement’ on any ad that could, in the opinion of the Publisher, be mistaken for editorial. Artwork & Design: Ads designed by 13 Stars Media are made to order for advertisers, and become shared property between the Publisher and the advertiser upon ad approval. There shall be no additional restrictions of use prescribed to either the Publisher and Advertiser. Ad revisions are limited to three Advertiser-prompted revisions before charges are applied. 13 Stars Media design is billed at $75/hour with a 2-hour minimum. Print-ready art will be reviewed by our team and sent back for correction as needed. Discounts: Discounts are applied to invoices based on contract terms. Failure to fulfill contract term will negate discounts and Open Rates will be retroactively applied to invoices. Pricing: Prices are as listed in our media kits and flyers. Changes in pricing may occur due to cost increases in paper, fuel, or mailing outside of our control. 13 Stars Media reserves the right to add up to a 5 percent surcharge to billing to reflect these cost increases. Listed price increases occur regularly every two years of about 3 percent per year and may impact existing contracts. Payment: New, off-contract, political or transient advertising orders must be accompanied with payment. We accept checks and major credit cards (credit card charges more than $1,000 may be subject to a 2.5% fee). ACH transfer is free. Due Dates: Payment due dates are listed on invoices, and late fees may be applied to all payments more than 30 days late. Our magazine due dates are on the publication date. It is the advertiser’s responsibility to communicate any need for extended due dates in writing and on agreeable terms. Late Payments: Balances will be assessed a 3% monthly fee (not to exceed 18% per year) every 30 days past due. Credit cards on file shall be charged for all invoices more than 30 days past due. Balances more than 120 days past due may be turned over for collection and the debtor will be liable for all costs accrued by the collection process. Accounts more than 90 days late required to prepay future ads until credit reestablished. Off-Contract Insertions: Upon contract expiration, the advertiser may be extended on the same terms issue-by-issue with all terms and conditions remaining in place until advertiser submits in writing to the salesperson an intent to cancel future ad placement. Cancellations: Must be made in writing prior to reservation deadline. Cancellations after deadline incur a fee of 50% of the canceled ad price. There are no exceptions. Fulfillment: Unless impeded by an Act of God, delivery on our advertising agreement will be made to the best of our ability. 13 Stars Media is not responsible for errors, omissions, or failures by third parties. Indemnity: Advertisers and their agencies are solely responsible for the contents and claims of their advertisements. Advertisers and their agencies shall indemnify 13 Stars Media, their owners and their affiliates of any harm caused by their advertising. 13 Stars Media Marketing Kit 2024 | P.O. Box 6068, Atascadero | CA 93423 | 805-466-2585

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P.O. Box 6068, Atascadero, CA 93423 • 805-466-2585 • sales@13starsmedia.com


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