INDUSTRY EVENT The conference also included the presentation of a $10,000 donation to Make-A-Wish Canada on behalf of CSN Collision Centres. From left: Dennis Snow of Snow Associates & Disney, Jenny Trokic of CSN, Meghan Megill of Make A Wish Canada, and CSN’s Flavio Battilana. Jay Hayward of CSN, Vanessa Hayward, Jenny Trokic of CSN, Larry French of CSN, and Leslie French.
Larry King of Caruk & Associates, Richard Marsh of CSN-Brimmell Group Collision.
Collision Repair magazine’s Gloria Mann, Joy Skinner of CSN Industrial Park Collision, Collision Repair magazine’s Darryl Simmons, Lorna Richards of Gore Mutual Insurance, Dave Procunier of CSN-Heartland B&B Collision, Luis Enriquez of Progi, and Linda MorrisonProcunier of CSN-Heartland B&B Collision.
From left: Paul Scardera from ASSISTENZA, Joe Carvalho of Economical, and Tony Sutera of RSA.
Dave Banwell, Claudio Di Sabato and Ken Barter of AkzoNobel.
Dale Keizer, Randy Weber, Jeff Jones, Jay Hayward, John Hutten, and Shane Campbell.
Danny Frangione and Joe Frangione of CSN-Bemac Auto Body Repair Ottawa, Sinh Quan of Mitchell, and Tyler Johns.
Lianne Perissinotti Le Rue, Lorenzo D’Alessandro, and Sharon Wells.
The equipment and supplier side was well represented at the Vendor Showcase, but Trokic notes that what’s on offer goes beyond the usual tools. “We also had our marketing and promotional item suppliers available at their booths to show our collision centres just how they can help them to grow their business and promote the CSN brand,” said Trokic. The CSN Shop of the Year Panel convened after lunch, focusing on a number of issues vital to the collision repair community. Jay Hayward of CSN served as the moderator. “Many times we’ve seen different individuals sitting on a panel and they are asked how they feel the industry can fix itself, in regards to employees, growth, profit and so on. We wanted to do something a little more personal and a little more behind the scenes,” said Hayward. “Everyone has a different definition of success. Some will say it’s dollars, some will say it’s size, and still others will say it’s respect and admiration. At CSN we measure all of these traits, and then we look at something a little deeper.” Panelists included shop owners Shane
Campbell, Randy Weber, John Hutten, Dale Keizer and Jeff Jones. They represent a wide diversity of experience, but all have one thing in common: they’ve all won CSN Shop of the Year awards. “The idea behind the panel was to show that, if you just change the way you think, ever so slightly, you open up a world of opportunity. The gentlemen on this panel today have demonstrated this quality,” said Hayward. Hayward engaged panelists with numerous questions about how they do business, including how to engage teams in the process, what motivates them to be open to new opportunities, and how they’ve made connections with peers and mentors that have aided them in staying focused and generating new ideas. The day’s events concluded with a cocktail reception followed by a dinner and show at Cirque Éloize. The third and final day of the conference consisted of closed-door meetings exclusive to CSN facilities. Key items from the agenda included a
Comedian and television host James Cunningham was on hand to emcee the event.
presentation by results marketing expert Steve Schoolcraft and an update from CSN Corporate. Schoolcraft’s presentation focused on how to better compete in the collision industry by gaining consumer brand preference, the importance of investing in consumer equity by making the experience a positive and memorable one and why customers choose a CSN shop over a competitor and how to provide verified measurable data to support that. “In a world where the consumer is the single most critical resource that everyone struggles with, doesn’t it make sense to diversify a shop’s business model to a blended approach by developing consumer metrics that drive sales growth at the same speed as production metrics improve efficiency?” asked Schoolcraft. After a great few days in Montreal, no doubt the CSN Collision Centres are Geared for Success in 2016 and beyond. CRM For more information on CSN Collision Centres, please visit csninc.ca. DECEMBER 2015 COLLISION REPAIR 57