MARKETING STRATEGIES
media strategy involves tagging the business and its employees wherever possible. Use hashtags to increase engagement. Trending hashtags are an easy way to get a business’s content noticed—but it isn’t always the best way to do this. Non-trending hashtags also help get online recognition too—and they are less likely to get lost in a sea of attentionseeking tweets. ...take advantage of social media advertising? Social media platforms such as Facebook, Instagram, Twitter, Pinterest and more have implemented ways for businesses to promote themselves with paid advertising on their platforms. These advertisements can make it super easy to reach your targeted demographic. Facebook Ads are usually reasonably priced, and one boost often goes a long way. Collaborate with other companies to help build engagement and relationships as well. Partnering with well-known influencers/ companies can help you reach new audiences
as well as build your online presence.When betterknown companies speak highly of yours, their audience will be more likely to trust your brand. ...identify your target market? It is important that social media managers understand what separates the businesses
they promote from competitors. It is also important that each post remains consistent in tone. The more of sense-of-identity customers feel a brand has, the more likely they are to use the business. ...make use of analytics tools? There is an easy-to-use section on Twitter and Facebook pages that allows businesses to evaluate the effectiveness of posts. These tools make it easy to understand which posts generate waves, and which ones flounder. Good social media strategies make use of these tools by emulating the style of the most popular posts and avoiding styles that underperform. ...avoid spelling or grammar errors? While the gulf between a good idea and a well-presented one may be great, presentation is important. Even managers without digital know-how can check to make sure that the spelling and grammar of posts is not a potential source of embarrassment for the host company.
AUGUST 2019 | COLLISION REPAIR 37