170826 Business Catalogue-Secondary 20/12/12 1:34 PM Page 1
Business 2013
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170826 Business Catalogue-Secondary 20/12/12 1:34 PM Page 2
Welcome to the 2013 Business Catalogue. Inside you’ll find lots of useful information on GCSE and A Level resources from Collins Education.
Visit for free resources including curriculum guidance, schemes of work, matching charts and classroom tools, fast and easy ordering and web only discounts!
To help you get the most out of your budget, we are freezing prices on all student books for the 2012/2013 academic year. Our sales consultants are always happy to work within your budget and would be delighted to visit your school. Find their contact details on the back page.
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170826 Business Catalogue-Secondary 20/12/12 1:34 PM Page 3
CONTENTS Key to Symbols Used BTEC
For BTEC qualifications
AQA
For AQA exam specifications
Edexcel Cambridge
Collins Cambridge IGCSE® Business Studies
Page 4
BTEC First Business Level 2
Pages 4 - 5
BTEC National Business Level 3
Pages 6 - 7
GCSE Essentials Business Studies
Page 8
Revise GCSE Business
Page 8
GCSE Success Business Studies
Page 8
Collins AS and A2 Business Studies for AQA
Page 10
Collins Applied Business - AS and A2 for Edexcel and AQA
Page 10
Revise AS & A2 Business Studies
Page 11
For Edexcel exam specifications For Cambridge International Examinations
Key Highlights for 2013 Page 4 - BTEC First Business Everything needed to deliver the portfolios for the new specifications for BTEC Business Level 2.
Collins Online Learning Access Collins Cambridge IGCSE® Business resources anytime, anywhere!
New for 2013
Collins Online Learning encourages independent study and straightforward lesson and homework setting by enabling online access for both students and teachers at home and at school. It’s easy to use – there’s just 1 password for students and 1 for teachers and there are no complicated installation requirements. For more info contact education.support@harpercollins.co.uk Available from September 2013
IGCSE® is the registered trademark of Cambridge International Examinations
3
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COLLINS CAMBRIDGE IGCSE® BUSINESS STUDIES NEW
Authors: Andrew Dean, Mark Gardiner and Denry Machin
for 2013
Cambridge
Age 14-16
Brand new resources for Cambridge IGCSE® Business Studies that combine clear explanation, real-life international case studies and teacher guidance to effectively build students’ key skills and knowledge. Contextualise Business Studies with engaging real-life case studies from around the world, including an additional bank of case studies in the Teacher Resource Pack Build the key skills that students need to succeed with skills activities focused on application, analysis and evaluation We are working with Cambridge International Examinations to Provide exam support with practice exam-style questions gain endorsement for this title ® Support you in planning your Cambridge IGCSE Business Studies course with detailed lesson plans containing varied suggestions for lesson activities Price
Pub Date
Student Book
TITLE
978-0-00-750702-3
ISBN
£21.99
Sept 2013
Teacher Resource Pack
978-0-00-750703-0
£119.99
Sept 2013
Collins Online Learning - 1 year subscription for Home use only
978-0-00-750705-4
£100.00 + VAT
Sept 2013
BTEC FIRST BUSINESS LEVEL 2 Authors: Charlotte Bagley, Andrew Dean, Louise Stubbs and John Bevan Age 14-16 4
NEW for 2013
BTEC
Collins BTEC First Business resources provide everything needed to deliver the portfolios for the new specifications for BTEC Business Level 2 set out in a clear, easy-to-use way with plenty of teacher support.
www.collinseducation.com
education@harpercollins.co.uk
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Student Book Cover all the key content for the new BTEC specification in clear and concise one-lesson spreads with illustrations and photographs to engage students of all abilities Provide clear, step-by-step direction and guidance with Pass, Merit and Distinction content clearly differentiated and signposted on each page Learn with confidence with all content in the Student Book written by teachers with hands on experience of delivering BTEC Business Level 2
Teacher Guide Support your teaching with an easy-to use at a glance information and commentary to deliver all unit content Easily prepare for assessment with clear assessment criteria and a planning grid provided for each unit, and separate assignments covering Pass, Merit and Distinction criteria Help your students build their portfolios of evidence with worksheets and templates they can complete and submit for their assignments Monitor students’ individual progress with a user-friendly tracking document that generates student reports quickly and easily Price
Pub Date
Student Textbook
TITLE
978-0-00-747979-5
ISBN
£19.99
March 2013
Teacher Guide
978-0-00-747982-5
£75.00
March 2013
Also available while stocks last: BTEC First Business Level 2 (2010 editions) TITLE Student Textbook
ISBN 978-0-00-734268-6
PRICE £19.99
Student Workbook
978-0-00-734269-3
£4.99
Teacher Resource Pack
978-0-00-734270-9
£75.00
Assignment Pack
978-0-00-743045-1
£100.00
0844 576 8126
0844 576 8131
5
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BTEC NATIONAL BUSINESS LEVEL 3 Authors: Andrew Dean, Charlotte Bagley, Louise Stubbs and Mark Gardiner
BTEC
Age 16+
Covers the core and most popular units to enable students to get a Level 3 Certificate, Subsidiary Diploma or Diploma in Business. Enable every student to progress with Pass, Merit and Distinction content clearly differentiated and signposted on every page Inspire students with unit content presented in clear, concise sections using engaging real-world case studies Help students to succeed, with material carefully matched to the 2010 Edexcel specification and written by teachers with extensive experience of teaching and assessing for BTEC students Support your teaching with the Resource Pack, offering detailed plans, assignments, clear assessment criteria and a planning grid for each unit Teach with confidence with activities that enable students to produce their portfolios as they work through the activities in the book Track students’ progress with the user-friendly tracking document that generates student reports quickly and easily Creative product promotion
Promotional mix and the role of promotion P2 The role of promotion is extremely important for any company. Even if an organisation has the best products and services sold at the best price and in the best place, if none of the target customers have heard about the product, it won’t sell.
D1
Evaluating and justifying a promotional mix
In order to evaluate and justify the promotional mix used by an organisation in relation to its marketing objectives, it is necessary to research the promotional mix that the company has used in the past, and what its marketing aims and objectives were for that promotion. In order to evaluate the promotional mix sufficiently, you will need to explain whether you believe the organisation has met those objectives or not and describe why you think is the case. It is also important to give a detailed description of any improvements the organisation could have made in order to achieve its objectives more effectively.
Your assessment criteria: D1
Evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation
P2
Explain the role of promotion within the marketing mix for a selected product/service
Key terms Products and services: goods that are either tangible (products) or intangible (services) offered to customers for sale
You will need to carry out detailed research to decide whether the promotional mix was a success and met the marketing objectives. You must also describe why you believe the organisation chose the particular promotional mix in order to achieve its objectives. Discuss In pairs, discuss the use of a promotional mix chosen by an organisation. • Do you think it has effectively met its objectives? • Justify your answer and feed back to the rest of the class.
Did you know?
All of the elements of the marketing mix convey the same message to potential customers. For example, think of an iPhone advert – it shows customers exactly what the phone can do, promoting the product’s benefits and features. The price is such that it gives the impression of quality and the promotion reinforces this quality message. The promotion must not contradict this message, for example, Apple is unlikely to produce direct mail to promote its latest iPhone! And the place where iPods are sold also communicates its quality and unique qualities (think of the Apple shops).
Content is clearly labelled as relevant for Pass, Merit or Distinction level
Many products and services exist within what is known as a product range. For example, Walkers has a range of crisps such as Walkers Crisps, Quavers and Doritos. Walkers chooses its promotion to best promote the product range, even though the different products are aimed to suit different market segments, different tastes and different price expectations. The role of promotion is to convey the product range’s features and benefits, and this is particularly important if the organisation is trying to promote a new product. Also, by promoting a range of products, the organisation is not only cutting costs, as it does not have to produce several different types of promotion, it is also establishing the corporate image and reputation in the minds of the customers by showing that all of its products are of a similar high quality. This often means that customers then choose to buy other products in the range based on the good name. When an organisation has developed a new product, promotion plays a large role in launching it onto the market. This may be in the form of product or market trials (i.e. the organisation may choose to place the product in selected stores to test customer reactions to it) or sales promotions in order to tempt potential customers to purchase the product.
Discuss • In groups, discuss any experiences you have had of market trials or sales promotions. • Make a list of them and then decide why the organisation decided to use this form of promotion.
Did you know? Walkers crisps and snacks are eaten by approximately 1 million people each day!
195
194
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Assessment criteria on the page help your students understand what is required of them in their portfolios
Products and services in the promotional mix
The reason that promotion is such an important part of a firm’s success is that it can be heavily influenced by other elements of the marketing mix.
Global corporations spend approximately $620 billion each year to make their products seem desirable and get us to buy them.
18473_ch09_P184_217.indd 194
UNIT 9
18473_ch09_P184_217.indd 195 4/8/11 12:38:54 AM
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4/8/11 12:38:54 AM
education@harpercollins.co.uk
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Student Textbook contents: Unit 1 – The Business Environment Unit 2 – Business Resources Unit 3 – Introduction to Marketing Unit 4 – Business Communication Unit 9 – Creative Product Promotion
Unit 10 – Market Research in Business
Unit 18 – Managing a Business Event
Unit 12 – Internet Marketing in Business
Unit 34 – Website Design Strategy
Unit 15 – Development planning for a Career in Business
Unit 37 – Understanding Business Ethics
Unit 36 – Starting a Small Business
An excellent and up-to-date resource to complement the BTEC Business Level 3 course. Its particular strength is how it matches the theory, examples, and discussion topics specifically to the relevant assessment criteria. Students find the layout and language clear and it helps them focus when completing their assignments. An invaluable addition to the course. - Hilde Lewis, George Green School, London
TITLE
ISBN
PRICE
Student Textbook
978-0-00-741847-3
£21.99
Teacher Resource Pack
978-0-00-741848-0
£75.00
0844 576 8126
0844 576 8131
7
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GCSE BUSINESS STUDIES REVISION GUIDES GCSE Essentials Business Studies GCSE
Student-friendly Revision Guide concisely covers all the externally assessed course content and essential skills required for GCSE Business Studies Uncluttered approach, with short sentences, focused paragraphs and bullet points helps make the content accessible for students of all abilities
Age 14-16
Key words and concepts are highlighted to aid memory and recall Relevant diagrams and illustrations clarify key points and aid visual learning
Practice makes perfect! Quick tests included at the end of each spread reinforce understanding Accompanying Workbook matches the Revision Guide page for page, including further practice questions and answers Schools’ Price
RRP
Revision Guide
TITLE
978-1-90-641577-8
ISBN
£2.75
£4.99
Workbook & Answers
978-1-90-641578-5
£2.50
£4.99
Revise GCSE Business Studies GCSE
Written by GCSE examiners, this in-depth study guide provides complete course coverage for focused revision Test learning with ‘Progress Check’ questions Show what the examiners are looking for with model GCSE answers
Age 14-16 8
Provide crucial exam practice with exam questions TITLE Study Guide
ISBN 978-1-90-641584-6
www.collinseducation.com
Schools’ Price
RRP
£5.50
£10.99
education@harpercollins.co.uk
170826 Business Catalogue-Secondary 20/12/12 1:35 PM Page 9
GCSE Success Business Studies GCSE
Letts GCSE Success Business Studies is designed to boost your students’ revision and prepare them for exam success in six simple steps:
TITLE
ISBN
Revision Guide
978-1-84-419519-0
Schools’ Price
RRP
£2.75
£4.99
Age 14-16
Revise – all the topics are broken down to support short, effective bursts of revision Boost your Memory – revision tips and techniques to ensure the facts really sink in Maximise your Marks – examiners’ hints on how to gain top marks and avoid common mistakes Test yourself – quick questions to check progress Stretch yourself – challenging questions to really test students and reinforce understanding Practise for the Exam – GCSE-style questions for invaluable exam practice
ALSO AVAILABLE:
GCSE
TITLE
ISBN
Business Studies for GCSE (4th Edition) PRICE
Applied Business for GCSE
978-0-00-713808-1
£22.00
Business Studies for GCSE (4th Edition)
978-0-00-711513-6
£24.75
0844 576 8126
0844 576 8131
Age 14-16
Applied Business for GCSE
9
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COLLINS AS AND A2 BUSINESS STUDIES FOR AQA Authors: Andrew Ashwin, Denry Machin, Stuart Merrills and Richard Thompson
AQA
AS and A2
Match the latest AQA specifications with clear and accessible textbooks written by experienced Business Studies examiners and authors, and made in partnership with Biz/ed Help students progress and develop their knowledge of key business concepts, with up-to-date case studies, facts and figures
Age 16+
Boost results with comprehensive exam practice sections in every chapter, helping your students to test their knowledge and build their confidence TITLE
ISBN
PRICE
AS Business Studies for AQA
978-0-00-727037-8
£20.50
A2 Business Studies for AQA
978-0-00-727038-5
£22.75
COLLINS APPLIED BUSINESS – AS AND A2 FOR EDEXCEL AND AQA AS and A2
Authors: Malcolm Surridge, Tim Chapman, Debbie Cornelius, Stuart Merrills and Glynis Frater Provide comprehensive coverage of Applied Business AS and A2 with these in-depth, full colour textbooks
Age 16+
Engage your students with virtual work experience and interactive games included on the CD-ROM Written by a team of expert authors, these resources will help your students to translate theory into real life business contexts
10
www.collinseducation.com
TITLE
ISBN
AS for AQA Student’s Book
978-0-00-720140-2
PRICE £25.00
AS for AQA Resource Pack
978-0-00-720141-9
£115.00
A2 for AQA Student’s Book
978-0-00-720142-6
£25.75
AS for Edexcel Student’s Book
978-0-00-719738-5
£25.00
education@harpercollins.co.uk
170826 Business Catalogue-Secondary 20/12/12 1:35 PM Page 11
REVISE AS & A2 BUSINESS STUDIES
AS and A2
Revise AS & A2 Business Studies study guide provides complete and in-depth study support throughout the A Level course plus invaluable advice on how to get the best results in the exam.
TITLE
ISBN
Study Guide
978-1-84-419438-4
Schools’ Price
RRP
£9.00
£17.99
Age 16+
Information presented in a clear and easy to use format with exam board labels to allow students to identify content relevant to their course Frequent progress checks and exam practice questions to consolidate learning Examiners’ hints and tips and model answers show students how to achieve higher marks
ALSO AVAILABLE: ECONOMICS
GCSE
Economics for GCSE
TITLE Economics Explained (Revised 3rd Edition)
Nuffield/BP Business and Economics for GCSE
ISBN
PRICE
978-0-00-327758-6
£35.99
Economics for GCSE (2nd Edition)
978-0-00-327429-5
£23.75
Nuffield/BP Business and Economics for GCSE (2nd Edition)
978-0-00-711639-3
£25.75
0844 576 8126
0844 576 8131
Age 14-16
Economics Explained
11
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