FM225-201 Term Project

Page 1

Customer Demographic

*Female

*24-35

*Upper-Middle class young adults & young professionals

*Located in large urban centers, resort cities, suburban markets

*Balances work, family, and an active social life

Location-Store A

The Grove Los Angeles, CA
Hudson Yards New York, NY
Prince Street New York, NY
Melrose Avenue Los Angeles, CA
Georgetown Washington, D.C
Newbury Street Boston, MA

Location-Store B

Westfield Century City Los Angeles, CA
Fashion Island Newport Beach, CA
Main Street East Hampton, NY Tyson’s Corner Tyson, VA

Trend Research

Cropped Top
Polo Top V-neck
Crewneck
Camisole

Assortment Plan

Store A

Long Sleeve
Short Sleeve
Tanks
Blouse
Sweater

Store B

Long Sleeve
Short Sleeve
Tanks
Blouse
Sweater

Long Sleeve

CNR01V Units:36

C:$35 /R:$115

CNR02V Units:36

C:$37/R:$150

CNR03V Units:18

C:$45/R:$150

SIP01S Units:36

C:$46/R:$170

SIP02S Units:18

C:$45/R:$170

SIP03S Units:18

C:$60/R:$170

170

Store A

CNR01V

Units:18

C:$35 /R:$115

SIP01S

Units:18

C:$46/R:$170

CNR02V

Units:18

C:$37/R:$150

SIP02S Units:18

C:$45/R:$170

EXI02E Units:18

C:$43/R:$150

UKS01U

Units:18

C:$38/R:$150

MAK02M

Units:18

C:$56/R:$170

SIP03S

Units:18

C:$ 60/R:$170

Store B

CNR01V Units:18

C:$35 /R:$115

SIP01S Units:18 C:$46/R:$170

CNR02V Units:18 C:$37/R:$150

CNR03V Units:18

Short Sleeve

CNR04V Units:18

C:$25 /R:$105

SIP04S Units:36

C:$49/R:$130

SIP05S Units:18

C:$39/R:$115

UKS03U Units:36

C:$38/R:$115

EXl03E Units:12

C:$35/R:$115

EXl04E Units:18

C:$35/R:$130

MAK03M Units:30

C:$35/R:$115

MAK04M Units:24

C:$39/R:$130

Store A

UKS03U Units:18

C:$38/R:$115

SIP04S Units:18

C:$49/R:$130

EXl04E Units:18

C:$35/R:$130

SIP05S Units:18

C:$39/R:$115

MAK04M Units:12

C:$39/R:$130

MAK03M Units:12

C:$35/R:$115

Store B

CNR04V Units:18

C:$25 /R:$105

UKS03U Units:18

C:$38/R:$115

SIP04S Units:18

MAK03M Units:18

C:$35/R:$115

C:$49/R:$130

MAK04M Units:12

C:$39/R:$130

EXl03E Units:12

C:$35/R:$115

Tank

CNR05V Units:36

C:$30 /R:$95

UKS05U Units:36

C:$37/R:$115

CNR06V Units:36

C:$31 /R:$95

EXl05E Units:24

C:$44/R:$12 0

SIP06S Units:12

C:$20/R:$120

EXl06E Units:18

C:$39/R:$115

UKS04U Units:12

C:$40/R:$120

MAK05M Units:18

C:$41/R:$120

Store A

CNR05V Units:18

C:$30 /R:$95

CNR06V Units:18 C:$31 /R:$95

UKS05U Units:18

C:$37/R:$115

EXl06E Units:18

C:$39/R:$115

EXl05E Units:12

C:$44/R:$12 0

UKS04U Units:12

C:$40/R:$120

Store B

CNR05V Units:18

C:$30 /R:$95

CNR06V Units:18 C:$31 /R:$95

UKS05U Units:18

C:$37/R:$115

MAK05M Units:18

C:$41/R:$120

EXl05E Units:12

C:$44/R:$12 0

SIP05S Units:12

C:$20/R:$120

Blouse

CNR07V

Units:12

C:$45/R:$125

SIP07S

Units:12

C:$54/R:$165

UKS06U Units:24

C:$55/R:$180

EXl07E

Units:12

C:$43/R:$125

EXl08E Units:12

C:$48/R:$165

MAK06M Units:24

C:$50/R:$180

Store A

CNR07V Units:12

C:$45/R:$125

EXl08E Units:12

C:$48/R:$165

MAK06M Units:12

C:$50/R:$180

UKS06U Units:12

C:$55/R:$180

Store B

SIP06S Units:12

C:$54/R:$165

MAK06M Units:12

C:$50/R:$180

EXl07E Units:12

C:$43/R:$125

UKS06U Units:12

C:$55/R:$180

Sweater

CNR08V Units:12

C:$45/R:$185

UKS07U Units:12

C:$55/R:$185

SIP08S Units:24

C:$59/R:$225

EXl09E Units:12

C:$48/R:$185

SIP09S Units:24

C:$62/R:$225

MAK07M Units:12

C:$50/R:$185

Store A

SIP08S Units:12

CNR08V Units:12

C:$45/R:$185

C:$54/R:$22 5 SIP09S Units:12

MAK07M Units:12

C:$50/R:$185

C:$/R:$225

Store B

SIP08S Units:24

C:$59/R:$225

EXl09E Units:12

C:$48/R:$185

SIP09S Units:24

C:$62/R:$225

UKS07U Units:12

C:$55/R:$185

Cumulative MU%: 70.11%

Purchase Orders

Advertising and Promotional Plan

Citation

● Fry, R. (2020, July 27). Millennial households are earning more than most olderAmericans did at the same age. Retrieved December 07, 2020, from https://www.pewresearch.org/fact-tank/2018/12/11/young-adult-households-are-earning-more-than-most-older-americans-did-at-the-same-age/

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2167/fashion/article/88862

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2167/fashion/article/88948

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2167/fashion/article/88972

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2167/fashion/article/89025

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Library Wide: Fashion Institute ofTechnology. (2020). Retrieved December 07, 2020, from https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW

● Vogels, E. (2020, September 23). Millennials stand out for their technology use, but older generations also embrace digital life. Retrieved December 07, 2020, from https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/

● Vogels, E. (2020, September 23). Millennials stand out for their technology use, but older generations also embrace digital life. Retrieved December 07, 2020, from https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/

Spring 21 Concept

Department/Category of Merchandise: Tops

Price Point: Contemporary 95-225

Classifications:

Long Sleeve 115-170 (115, 150, 170)

Short Sleeve 105-130 (105,115, 130)

Tanks 95-120 (95,105,120)

Blouse 125-180 (125,165,180)

Sweater 155-225 (155,185,225)

Locations: A Stores

The Grove Los Angeles, CA 90036

43% of the population make 100k plus 29.0% of the female population 25-34 9.0% 15-24

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny

Hudson Yards New York, NY 10001

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny

50% of the population make 100k plus 15-24 18.6%

25-34 27.5%

Prince Street New York, NY 10012

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny 15-24 11 8%

25-34 31.86%

52% of the population makes 100k plus

Melrose Avenue Los Angeles, CA 90038

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny 15-24 12.9%

25-34 21.8%

16% of the population makes 100k plus

Georgetown Washington, D.C. 20007

https://libproxyfitsunyedu:2661/dnow/?p=DNOW&u=fitsuny 60% of the population makes over 100k 15-24 15.1%

25-34 29 8%

Newbury Street Boston, MA 02115

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny 15-24 52.3%

25-34 20.5%

34% of the population makes over 100k

50,000 median household income

B Stores

Westfield Century City Los Angeles, CA 90067

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny 15-24 3 2%

25-34 8.6%

35- 44 5.6%

Median age female 67.8

125,000 median household income

Fashion Island Newport Beach, CA 92660

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny 15-24 10.8%

25-34 11.4%

35-44 10.3%

Median female age 49

62% of the population makes over 100k

Main Street East Hampton, NY 11937

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny 15-24 10.3%

25-34 11.2%

35-44 11.6%

45-54 13 7%

Median age female 45.5 48% makes over 100k

*Tyson’s Corner Tyson, VA 22102

https://libproxy.fitsuny.edu:2661/dnow/?p=DNOW&u=fitsuny 15-24 11.3%

25-34 16.6%

35-44 14.6%

45-54 13.6%

40 3 median female age 61% make over 100k

https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/

https://www.pewresearch.org/fact-tank/2018/12/11/young-adult-households-are-earning-more-th an-most-older-americans-did-at-the-same-age/

https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/

Trendreport

https://libproxy.fitsuny.edu:2167/fashion/article/88862

https://libproxy.fitsuny.edu:2167/fashion/article/89039

https://libproxy.fitsuny.edu:2167/fashion/article/88862#page_3

https://libproxy.fitsuny.edu:2167/fashion/article/88948#page_5

https://libproxy.fitsuny.edu:2167/fashion/article/89025#page_3

https://libproxy.fitsuny.edu:2167/fashion/article/88972#page_2

AdvertisingandPromotionalPlan

20%coupn

Written

CustomerProfileC

StoreLocation(s)C

Written&VisualAssortment/Classifications/StylesC&M

FloorPlansM

PurchaseOrderC&M

AssortmentSheetC&M

AdvertisingandPromotionalPlanC&M

EC6MonthPlanC&M

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