Import Buying Fall 2020 Article Presentations

Counterfeiting Import Buying Fall 2020 Colette Ward

*Counterfeiting entails the action of adopting a company’s legally protected trademarks for which make the product distinctive. Characteristics include logos, color palettes, signature design details. *Chinese marketplaces such as Weidan, Alibaba and more are platforms for the distribution of designer replica branded goods which are retailed and shipped globally. *This trade exists through direct e-commerce distribution channels and through the help of factories and overseas agents which purchase and/or produce, store, and ship to customers across the world.

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Gamified Luxury Fashion’s Online Gaming Opportunity

Gaming & eSports: The Opportunity *Overall, China’s online gaming population has grown to over 484 million players *In 2018 the League of Legends World Championship finals drew 99.6 million unique viewers *For example, Multiplayer online battle arena game Honor of Kings (“王者荣耀”) had collected over 100 million female users, representing 54% of players of the game with more than 52% of users below 24 *As high as 46% of Female players had intentions to buy game related products, with in game purchases heralding aesthetic purposes *Gaming has become on par re: importance as compared to traditional marketing channels

LVMH & Riot Games *The conglomerate and League of Legends publisher Riot Games formed a partnership to create the championship trophy case *This mirrors the brand’s relationship with the World Cup *Womenswear Artistic Director Nicolas Ghesquiere designed “skins” will also become available, priced between $9-$25, alongside purchasable RTW *For the Spring Summer 2016 Series 4 Campaign, alongside images by Jurgen Teller and Bruce Weber, Final Fantasy’s Lightning was shot in the collection

Spring Summer 2016 Series 4 Campaign

B Bounce: Fashion Marketing Through Gameplay *Premiering the house’s first game outside of mainland China, B Bounce is available in the UK., U.S., Canada, China, Japan, South Korea *Promotes new collection of unisex monogram puffer jackets and vests *Emblazoned in Creative Director Riccardo Tisci’s retooled Thomas Burberry monogram pattern in multiple colorways *Prizes are awarded throughout gameplay, with the opportunity to win a jacket once hitting 15,000 meters *

Works Cited https://wwd.com/fashion-news/fashion-scoops/burberry-online-game-b-bounce-1203350408/ https://jingdaily.com/why-luxury-brands-should-care-about-online-gaming-in-china/ https://www.businessoffashion.com/articles/news-analysis/louis-vuitton-partners-with-e-sports-publisher-to-create-in-gam e-looks