*Counterfeiting entails the action of adopting a company’s legally protected trademarks for which make the product distinctive. Characteristics include logos, color palettes, signature design details.
*Chinese marketplaces such as Weidan, Alibaba and more are platforms for the distribution of designer replica branded goods which are retailed and shipped globally.
*This trade exists through direct e-commerce distribution channels and through the help of factories and overseas agents which purchase and/or produce, store, and ship to customers across the world.
Example 1
Example 2
Example 3
Gamified Luxury
Fashion’s Online Gaming Opportunity
Gaming & eSports: The Opportunity
*Overall, China’s online gaming population has grown to over 484 million players
*In 2018 the League of Legends World Championship finals drew 99.6 million unique viewers
*For example, Multiplayer online battle arena game Honor of Kings (“王者荣耀”) had collected over 100 million female users, representing 54% of players of the game with more than 52% of users below 24
*As high as 46% of Female players had intentions to buy game related products, with in game purchases heralding aesthetic purposes
*Gaming has become on par re: importance as compared to traditional marketing channels
LVMH & Riot Games
*The conglomerate and League of Legends publisher Riot Games formed a partnership to create the championship trophy case
*This mirrors the brand’s relationship with the World Cup
*WomenswearArtistic Director Nicolas Ghesquiere designed “skins” will also become available, priced between $9-$25, alongside purchasable RTW
*For the Spring Summer 2016 Series 4 Campaign, alongside images by JurgenTeller and Bruce Weber, Final Fantasy’s Lightning was shot in the collection
B Bounce: Fashion Marketing Through Gameplay
*Premiering the house’s first game outside of mainland China, B Bounce is available in the UK., U.S., Canada, China, Japan, South Korea
*Promotes new collection of unisex monogram puffer jackets and vests
*Emblazoned in Creative Director Riccardo Tisci’s retooled Thomas Burberry monogram pattern in multiple colorways
*Prizes are awarded throughout gameplay, with the opportunity to win a jacket once hitting 15,000 meters
