C21 Fine Homes & Estates Black Book - Listing Presentation
Our office, C21 Schmidt Real Estate, has been designated for Fine Homes & Estates. This distinction is held by only 890 offices, representing less than 6% of over 14,000 offices worldwide.
Our name and global presence give you an advantage in reaching prospective buyers and sellers, but how we approach them matters even more. Enter the CENTURY 21® System, with cutting edge real-estate marketing capabilities that utilize proprietary marketing tools, digital properties and a robust marketing plan to help you buy or sell your home.
BRAND OBSESSED
WORLDWIDE LEADER
LUXURY EXPERTS
MARKETING MASTERS
- Luxury Specialist s
- In-house Marke ting De signers
- Digi tal Media & Technologies Specialist
- Marke ting Specialists
BRAND OBSESSED
OUR STORY
Schmidt Family of Companies has experienced phenomenal growth since its inception in 1927. Founded by Harold F. Schmidt, the company is now led by his grandson and great-grandson.
H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest.
Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership, the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Schmidt Family of Companies is now a fifth generation real estate firm and is one of the largest and most successful real estate affiliates in the country.
CORE VALUES
Fueled by reputation, motivated by innovation. Our core values work together to create a steadfast foundation in an ever-shifting world.
COLLABORATION | LOYALTY | INITIATIVE
POSITIVE OUTLOOK | SERVANT LEADERSHIP
SUCCESS BY THE NUMBERS
90+ OFFICES COMPANY WIDE Michigan | Ohio | Florida U.S. Virgin Islands
14,000 2023 CLOSED TRANSACTIONS
$5+ BILLION 2023 Sales
1,900+ AGENTS
ABOVE & BEYOND
ABOVE & BEYOND
25 CONSECUTIVE YEARS, 4 SEALS OF RECOGNITION, AND 1 RELENTLESS BRAND
When presented with a list of real estate agencies, consumers gave the Century 21® brand top marks.
When presented with a list of real estate agencies, consumers gave the CENTURY 21® brand top marks.
When presented with a list of real estate agencies, consumers gave the CENTURY 21® brand top marks.
MOST
LEADER IN BRAND AWARENESS 25
In 2023, the CENTURY 21 brand continued to maintain the “highest brand awareness” level—a trend we have upheld since 1999.
In 2023, the CENTURY 21 brand continued to maintain the “highest brand awareness” level—a trend we have upheld since 1999.
RESPECTED IN THE INDUSTRY
RESPECTED
Consumers selected the CENTURY 21 brand as the “most respected in the industry.”
Consumers selected the CENTURY 21 brand as the “most respected in the industry.”
RECOGNIZED
47% percent of consumers identified the CENTURY 21 brand as “the most recognized name in real estate.”
NAME IN REAL ESTATE
47% percent of consumers identified the CENTURY 21 brand as “the most recognized name in real estate.”
Consumers selected the CENTURY 21 brand as “most likely to consider” for future transactions.
Consumers selected the CENTURY 21 brand as “most likely to consider” for future transactions.
WORLDWIDE LEADER
C21 - AN OVERVIEW
The CENTURY 21® System not only boasts a significant international presence, but also offers a world of opportunity for you to expand your scope of business. With our global presence, you will have access to quality buyers and sellers all over the world. With the CENTURY 21® name, they will recognize and trust you and your agent from their very first impression.
OFFICES
84
COUNTRIES
14,000+ YEARS OF EXPERIENCE
142,000 SALES AGENTS
52
LUXURY EXPERTS
CERTIFIED LUXURY SPECIALISTS
Fine homes and estates are exclusive by design. Which is why it takes more than traditional real estate acumen to buy and sell them. You need the personalized service of a professional who understands your expectations and responds with unique listings and appropriate buyers. With CENTURY 21® Fine Homes & Estates®, you can be assured of both.
Our Luxury Specialists are keenly attuned to every aspect of the luxury real estate market. With extensive training and years of experience, they're able to accurately assess the architecture, craftsmanship and quality of each property. You will have their full attention and relentless dedication to best attract potential luxury buyers.
Certified Luxury Home Marketing Specialists
Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing SpecialistTM (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence and confidence they require.
CLHMS designation is awarded to Institute Members with documented sales performance in the top 10% of their market.
LUXURY TRENDS BROCHURE
The CENTURY 21® Fine Homes and Estates Luxury Trends Brochure is an evergreen 8-page foldout created with content surrounding luxury homes, technology and travel trends. FHE agents are able to customize a 4-page insert with selected listings within the brochure, creating a premium and high-touch marketing piece for high-end properties.
MARKETING MASTERS
MARKETING PLAN
Beautifully designed listing presentations, customized property websites and social media marketing are complemented by classic print collateral such as postcards, brochures and signage - all optimized for the ideal buyer to find and fall in love with their perfect home.
MARKETING MATERIALS FOR PROPERTIES, AGENTS AND OFFICES
ASSETS, C OLLATERAL, & TEMPLATES
FHE designated agents and offices have access to a
Xpressdocs (print partner)
XPRESSDOCS
Business Cards
Listing Postcards
Listings Flyers
Standard & Capacity Folders
Bi-Fold Listing Brochures
Tri-Fold Listing Brochures
Notecards
Stationery
Twice Yearly Magazine
of
BRAND STUDIO
Social Media Templates
Social Media Listing Carousels
Listing Postcards
Listing Flyers
Multiple Listing Flyers
Bi-Fold Listing Brochures
Tri-Fold Listing Brochures
Advertisements
Posters
(online tool) and on
MOXIIMPRESS
Social Media Templates
Social Media Listing Carousels
Listing Postcards
Listing Flyers
Multiple Listing Flyers
Bi-Fold Listing Brochures
Advertisements
Posters
ONLINE SYNDICATION
With CENTURY 21® Fine Homes & Estates, your property is part of the real estate elite. We'll put your house in the spotlight, with placement in some of the world's leading print and digital publications.
CENTURY 21® luxury listings are sent directly to our listing partners wsj.com, robbreport.com, uniquehomes.com, jamesedition.com, and mansionglobal.com, barrons.com on a daily basis - putting your properties in front of thousands of affluent buyers.
Properties are listed at no additional charge – price thresholds apply
3.4M+ Monthly Unique Visitors
$750K+ Properties
3.3M+ Monthly Unique Visitors
$1M+ Properties
500K+ Monthly Unique Visitors
$650K+ Properties
1.5M+ Monthly Unique Visitors
$600K+ Properties
8.5M+ Monthly Unique Visitors
$1M+ Properties
53.6M+ Monthly Unique Visitors No Min Threshold
ONLINE SYNDICATION
With CENTURY 21® Fine Homes & Estates, your listing will also appear on over 200 other real estate sites such as Zillow.com, Trulia.com, Homes.com, Luxury Real Estate and the Washington Post. So wherever luxury home buyers may look, they will find you.
CENTURY 21® is a global real estate brand with presence in 84 countries and territories around the world. Real estate is no longer exclusively a local proposition. Home buyers and sellers are transacting real estate not only from city to city, but from country to country and continent to continent. It is more important than ever to work with a real estate company with a global network. The CENTURY 21® System is comprised of more than 142,000 independent sales professionals that are well-positioned to provide local expertise and leverage in an unrivaled global network to help consumers achieve their real estate goals.
www.Century21Global.com
CENTURY21.COM/FINEHOMES
All CENTURY 21® listings can be searched with language and currency translations that extend the reach of your property to the predominately international buyers who use the site. Your property will be showcased as a luxury home - living among other high-end listings on the CENTURY 21® Fine Homes & Estates® site in addition to www.century21.com with an option to be featured on the Fine Homes & Estates homepage. Listings with 3 times the median price at the zip code level, or if median price data is unavailable for a specific zip code, listing $600K and above will be displayed automatically on www.century21.com/ finehomes.
MOBILE MARKETING
CENTURY 21® has an innovative smart search that displays immediate feedback – even before the consumer clicks. C21 Listings, Agents, Offices and local information are all just one click away. With a location match, the location dashboard for that area is presented. The Search Results page shows a side by side view including a list with high level data as an interactive map. Users can sort and filter using various tools provided in the left column or using the zoom, pan or draw functionality in the map tool.
SOCIAL MEDIA
Millions of people use social media channels like Facebook, Twitter, and Instagram daily. The CENTURY 21® System has the cutting edge of real-estate marketing and successfully uses social media to promote your property listing and locate the right buyer for it.
Facebook.com/Century21 X.com/Century21
CENTURY 21 BLOG & PODCAST
The CENTURY 21® blog boasts rich content covering a wide variety of topics: Home Improvement, Decor, Lifestyle, Luxury, Commercial and "The Relentless" - highlighting the new CENTURY 21® podcast episodes. The podcast provides a platform where entrepreneurs can learn from inspiring trailblazers as they discuss topics on how they embrace change, overcome hurdles, and of course, how these innovative leaders remain relentless.
FINE HOMES & ESTATES MAGAZINE
The CENTURY 21® Fine Homes and Estates magazine is a powerful listing tool, demonstrating the quality of marketing that agents affiliated with CENTURY 21® Fine Homes & Estates deliver. The editorial content is created to inspire readers to dream about their next home and help prospective clients picture themselves in a similar surrounding.
Fine Homes and Estates Agents have access to exclusive advertising with At Home With CENTURY 21® Magazine; a simple solution for marketing your luxury property to affluent prospects. A full page ad is dedicated to Fine Homes & Estates listings in each edition ($1M+ properties). The Magazine is distributed to 200,000+ clients 3 times a year, via the Preferred Client Club program.
