Black Book | 2023-2024

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The Coldwell Banker Global Luxury® Program

When the prestige of the Coldwell Banker ® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 40 countries and territories, the extraordinary is possible.

BRAND POWER

GLOBAL CONNECTIONS A LEADER IN LUXURY

MARKETING MASTERS

• President, Marketing

• Business Manager

• Luxury Ambassadors

• Continuous Improvement Manager

• In-House Graphic Designers

• Digital Marketing & Technologies Manager

• Digital Marketing Specialists

• Print Specialist

MARKET EVALUATION

This is the Coldwell Banker Global Luxury ® program at its essence.

BRAND POWER

A name that commands instant respect and trust the world over

A CENTURY OF “FIRSTS”

The Coldwell Banker ® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media, and smart home technology.

In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury ® program— with the much-anticipated debut of a new look. The redesigned and reimagined Coldwell Banker Global Luxury logo elegantly reflects the exceptional nature of the program's Luxury Property Specialists and that of their distinguished clientele.

1906

Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.

1933

For the first time, prized estates are marketed through motion-picture technology.

2010

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.

2017

A new era of luxury real estate begins with the Coldwell Banker Global Luxury ® program.

2018

The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).

2020

Coldwell Banker Global Luxury launches elegant new logo and design style.

The "Craftsmanship" campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program's esteemed Luxury Property Specialists. 2021

Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists. 2022

BRAND POWER

GLOBAL CONNECTIONS

Crossing oceans, continents, and language barriers

POWER IN NUMBERS

The Coldwell Banker ® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries, we offer unmatched services in their local languages.

100,000+ AGENTS

COLDWELL BANKER ® WORLDWIDE

2,900+ OFFICES

40 COUNTRIES & TERRITORIES

SCHMIDT FAMILY OF COMPANIES

1,900+ AGENTS

90+ OFFICES

Michigan | Ohio | Florida | U.S. Virgin Islands

Andorra

Argentina

Aruba

Bahamas

Bermuda

British Virgin Islands

Cambodia

Canada

Cayman Islands

Chile

Costa Rica

Curaçao

Cyprus

Dominica

Dominican Republic

Egypt

England

France

Grenada

India

Indonesia

Ireland

Italy

Jamaica

Luxembourg

Malta

Mexico

#1

FRANCHISE NATIONALLY

Based on Number of Offices

Monaco

Netherlands

Paraguay

Portugal

Singapore

Sint Maarten

Spain

St. Kitts & Nevis

Turkey

Turks & Caicos

United Arab Emirates

United States

Uruguay

U.S. Virgin Islands (St. Croix & St. Thomas)

GLOBAL CONNECTIONS

A LEADER IN LUXURY

Exceeding expectations and creating exceptional experiences

SUCCESS BY THE NUMBERS

The Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2022, Coldwell Banker® affiliated agents achieved tremendous results:

COLDWELL BANKER ® WORLDWIDE

$288 MILLION In $1 MILLION+ Sales Each Day*

$2.2 MILLION Average Sales Price of $1 MILLION+ Transaction Sides*

$5 BILLION+

2022 Sales Volume

15,524 SIDES

2022 Closed Transactions

48,444 SIDES $1 MILLION+ Transaction Sides*

#3 FRANCHISE NATIONALLY

Based on Sales Volume

Schmidt Family of Companies is the parent to its Coldwell Banker franchise. We are a fifth generation, full-service brokerage firm founded in 1927 specializing in residential, luxury, and commercial real estate, property management, mortgage, and title services.

A LEADER IN LUXURY
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2022. USD$. SCHMIDT FAMILY OF COMPANIES

MARKETING MASTERS

Setting a new standard by which many of the world's finest estates are bought and sold

PROFESSIONAL PHOTOGRAPHY

We believe in using professional-quality photography and videography that portray the architectural integrity and character of a property. We have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.

MARKETING MASTERS

360˚ MARKETING APPROACH

The Coldwell Banker Global Luxury ® program offers an impressive global stage from which to showcase your home. Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

MARKETING MASTERS

MARKETING MASTERS

EXPANSIVE ONLINE SYNDICATION

Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and an expert command of today's online arena. The Coldwell Banker Global Luxury ® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com, and international websites through ListHub Global*.

coldwellbankerluxury.com

Coldwell Banker ® automatically syndicates listings to hundreds of the real estate industry's most visited websites.

*JamesEdition, Barron’s, Mansion Global, and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+.
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ELITE INTERNATIONAL SYNDICATION

The Coldwell Banker Global Luxury ® program has partnered with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.

79+ PORTALS

51+ COUNTRIES

73.56 MILLION POTENTIAL BUYERS*

16

LANGUAGE TRANSLATIONS

THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China's Anjuke, the United Kingdom's Properstar UK, and India's 99acres.

MARKETING MASTERS
*Number provided is an approximation due to frequent changes to the syndication.

COLDWELLBANKERLUXURY.COM

The Coldwell Banker Global Luxury ® website connects an affluent audience to some of the world's finest homes. From golf course properties to wine country estates, the website's cuttingedge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists' exclusive use links us to other high-end real estate professionals locally and around the world.

MARKETING MASTERS
MARKETING MASTERS
Coldwell Banker Mobile

COLDWELL BANKER GLOBAL LUXURY® BLOG

The Coldwell Banker Global Luxury ® blog offers an international look into luxury and style through the eyes of some of today's leading voices, visionaries, and style-setters.

240

THOUSAND+ PAGE VIEWS IN 2022 1

88

THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER 1

MARKETING MASTERS
1. Google Analytics, Jan.-Dec. 2022. 2. Zeta Global 2022. Approximation due to frequent fluctuation.

SOCIAL MEDIA

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world. Coldwell Banker® social media channels saw impressive numbers in 2022:

623 MILLION+

33.8 MILLION+

718 THOUSAND+

Followers 3 on Coldwell Banker ® social media channels

MILLION+

99.5 Total video views 1

5.7 MILLION+

Link clicks 3

MARKETING MASTERS
1. Media Agency and Sprout Social Reporting, 2022. 2. Sprout Social. 3. Media Agency Reporting, 2022.
Impressions 1 across all media
Engagements 2

HOMES AND LIFESTYLES

THE FLAGSHIP PUBLICATION OF THE FLAGSHIP PUBLICATION COLDWELL BANKER GLOBAL HOMES AND LIFESTYLES COLDWELL BANKER GLOBAL HOMES AND LIFESTYLES THE FLAGSHIP PUBLICATION OF COLDWELL BANKER GLOBAL HOMES AND LIFESTYLES COLDWELL BANKER GLOBAL

GLOBAL LUXURY MAGAZINE

ColdwellBankerLuxuryMagazine.com

Total Annual Reach & Distribution of our Luxury Magazine

• 40,000 to 50,000 printed

• Direct mailed to home value OVER $500,000 throughout the state of Michigan, greater Cleveland, Ohio area, targeted markets on both coasts of Florida, Chicago area and northern Indiana.

• Distributed at Coldwell Banker Schmidt offices in Michigan, Ohio, Florida, and U.S. Virgin Islands.

• Emailed monthly to proprietary high net-worth email database of over 12,000 addresses.

• Updated monthly to act as the current version of the magazine.

• Distributed across all brokerage social media sites and websites.

• Robust digital advertising campaign monthly to promote the current version. The 12 month digital edition of LUXURY reaches 7-10 million impressions, with over half directly clicking through to the magazine.

• Over 1,900 Realtors and Brokers: may distribute in email signatures, private client email distributions, social media sites, and websites.

PRINT DIGITAL
EMAIL
MARKETING MASTERS

STRATEGIC MEDIA AFFILIATIONS

From The New York Times to Condé Nast Traveler , the Coldwell Banker Global Luxury ® program encompasses a distinguished portfolio of media affiliations to ensure your property’s exposure to affluent readers the world over.

FINANCIAL & NEWS

BLOOMBERG

FINANCIAL TIMES

THE DAILY TELEGRAPH

THE NEW YORK TIMES

THE WALL STREET JOURNAL

MANSION GLOBAL

LUXURY LIFESTYLE

DREAMER

DWELL

ELITE TRAVELER

JAMESEDITION

OCEAN HOME

ROBB REPORT

BOATING

BOAT INTERNATIONAL

CRUISING WORLD

SAILING WORLD

YACHTS & YACHTING

CONDE NAST

LUXURY GROUP

ARCHITECTURAL DIGEST

BON APPETIT

CONDE NAST TRAVELER

GOLF DIGEST

GQ

THE NEW YORKER

VANITY FAIR

VOGUE

WIRED

EQUESTRIAN

THE CHRONICLE OF THE HORSE

EQUESTRIAN LIVING

HORSE & RIDER

THE PLAID HORSE

PRACTICAL HORSEMAN

CITY LIFESTYLE & SPECIFIC INTEREST

MODERN LUXURY

THE REAL DEAL

UNIQUE HOMES

FARM & RANCH

LAND.COM

THE LAND REPORT

INTERNATIONAL

CONDE NAST UK REAL ESTATE

HONG KONG TATLER

JUWAI

PROPGOLUXURY

SIMPLY ABU DHABI

MARKETING MASTERS

BROKER-TO-BROKER NETWORKING

BROKER OPEN HOUSE

To ensure that your property is front and center in the local real estate community, top-performing brokers will be invited to a private reception at your home.

EXCLUSIVE LOOK

With this powerful online marketing platform, I can showcase your extraordinary property to brokers within our company in minutes for greater exposure, before it even hits the MLS.

BROKER PREVIEW

Your property may be registered as part of a weekly preview inviting the area’s top brokers to tour your property for an agreed-upon period of time.

DISTRIBUTION OF MATERIALS

Property marketing materials, including but not limited to postcards, flyers, and brochures, will be distributed through the Coldwell Banker Global Luxury ® network to keep the broker community informed.

MARKETING MASTERS

MARKET EVALUATION

A strategy based on unparalleled expertise and an intimate knowledge of current industry trends

STRATEGIC PRICING ANALYSIS

A strategic pricing analysis, or SPA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:

HIGH-END PROPERTIES IN YOUR AREA THAT RECENTLY SOLD

HIGH-END PROPERTIES IN YOUR AREA THAT FAILED TO SELL

PENDING SALES IN YOUR AREA

HIGH-END ACTIVE LISTINGS IN YOUR AREA

We will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive, and generates excitement among buyers.

MARKET EVALUATION

MARKET EVALUATION

The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:

1. LOCATION

2. BUYER DEMAND

3. FINANCING

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO

MARKET EVALUATION
15% Over Market Value 10% Over Market Value Fair Market Value 10% Under Market Value 20% 40% 60% 80%

STEP BY STEP

Backed by an exclusive and comprehensive suite of luxury marketing support and resources, we have the expertise to guide you through every step of the home selling process.

STEP 1 – PRICING

• Prepare a strategic pricing analysis (SPA)

• Review market conditions

• Review other homes on the market

• Discuss your home-sale goals

• Determine the optimal listing price

STEP 3 – MARKETING

• Install distinctive Coldwell Banker Global Luxury ® yard sign

• Promote your home on the MLS

• Syndicate your home’s listing to real estate websites nationally and internationally

• Implement your customized property marketing plan

• Respond to online buyer inquiries

• Arrange showings

• Communicate feedback

• Provide market updates

STEP 2 – PREPARING

• Remove clutter and organize

• Clean and make repairs

• Stage your home for sale

• Consider a home protection plan

• Complete listing documents and disclosures

STEP 4 – CLOSING

• Evaluate offers and negotiate best price and terms

• Facilitate inspections

• Coordinate closing date, time, location, and contacts

• Monitor buyer financing and home appraisal

• Follow up on details

• Review closing statement

• Close the sale

• Provide copies of all closing documents

MARKET EVALUATION

ColdwellBankerLuxury.com

The only all luxury real estate website

COLDWELL BANKER | SCHMIDT REALTORS

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COLDWELL BANKER | AJS-SCHMIDT

COLDWELL BANKER | SCHMIDT FAMILY OF COMPANIES

COLDWELL BANKER | SCHMIDT REALTY

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COLDWELL BANKER | SUNSTAR REALTY

COLDWELL BANKER | PARADISE

COLDWELL BANKER | PREMIER PROPERTIES

COLDWELL BANKER | THE AMELIA GROUP

COLDWELL BANKER | ST. CROIX REALTY

COLDWELL BANKER | ST. THOMAS REALTY

MICHIGAN CBGREATLAKES.COM OHIO CBSCHMIDTOHIO.COM FLORIDA CBFLORIDAHOMES.COM FLCOLDWELLBANKER.COM CBPPHOMES.COM CBAMELIA.COM U.S. VIRGIN ISLANDS COLDWELLBANKERVI.COM ©2023 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.
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