The Coldwell Banker Global Luxury® Program
When the prestige of the Coldwell Banker ® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 40 countries and territories, the extraordinary is possible.
GLOBAL CONNECTIONS A LEADER IN LUXURY
• President, Marketing
• Business Manager
• Luxury Ambassadors
• Continuous Improvement Manager
• In-House Graphic Designers
• Digital Marketing & Technologies Manager
• Digital Marketing Specialists
• Print Specialist
This is the Coldwell Banker Global Luxury ® program at its essence.
A name that commands instant respect and trust the world over
A CENTURY OF “FIRSTS”
The Coldwell Banker ® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media, and smart home technology.
In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury ® program— with the much-anticipated debut of a new look. The redesigned and reimagined Coldwell Banker Global Luxury logo elegantly reflects the exceptional nature of the program's Luxury Property Specialists and that of their distinguished clientele.
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology.
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury ® program.
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
Coldwell Banker Global Luxury launches elegant new logo and design style.
The "Craftsmanship" campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program's esteemed Luxury Property Specialists. 2021
Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists. 2022
Crossing oceans, continents, and language barriers
POWER IN NUMBERS
The Coldwell Banker ® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries, we offer unmatched services in their local languages.
COLDWELL BANKER ® WORLDWIDE
40 COUNTRIES & TERRITORIES
SCHMIDT FAMILY OF COMPANIES
Michigan | Ohio | Florida | U.S. Virgin Islands
British Virgin Islands
Based on Number of Offices
St. Kitts & Nevis
Turks & Caicos
United Arab Emirates
U.S. Virgin Islands (St. Croix & St. Thomas)
A LEADER IN LUXURY
Exceeding expectations and creating exceptional experiences
SUCCESS BY THE NUMBERS
The Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2022, Coldwell Banker® affiliated agents achieved tremendous results:
COLDWELL BANKER ® WORLDWIDE
$288 MILLION In $1 MILLION+ Sales Each Day*
$2.2 MILLION Average Sales Price of $1 MILLION+ Transaction Sides*
2022 Sales Volume
2022 Closed Transactions
48,444 SIDES $1 MILLION+ Transaction Sides*
#3 FRANCHISE NATIONALLY
Based on Sales Volume
Schmidt Family of Companies is the parent to its Coldwell Banker franchise. We are a fifth generation, full-service brokerage firm founded in 1927 specializing in residential, luxury, and commercial real estate, property management, mortgage, and title services.
A LEADER IN LUXURY
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2022. USD$.
SCHMIDT FAMILY OF COMPANIES
Setting a new standard by which many of the world's finest estates are bought and sold
We believe in using professional-quality photography and videography that portray the architectural integrity and character of a property. We have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.
360˚ MARKETING APPROACH
The Coldwell Banker Global Luxury ® program offers an impressive global stage from which to showcase your home. Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and an expert command of today's online arena. The Coldwell Banker Global Luxury ® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com, and international websites through ListHub Global*.
Coldwell Banker ® automatically syndicates listings to hundreds of the real estate industry's most visited websites.
*JamesEdition, Barron’s, Mansion Global, and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+.
ELITE INTERNATIONAL SYNDICATION
The Coldwell Banker Global Luxury ® program has partnered with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
73.56 MILLION POTENTIAL BUYERS*
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China's Anjuke, the United Kingdom's Properstar UK, and India's 99acres.
*Number provided is an approximation due to frequent changes to the syndication.
The Coldwell Banker Global Luxury ® website connects an affluent audience to some of the world's finest homes. From golf course properties to wine country estates, the website's cuttingedge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists' exclusive use links us to other high-end real estate professionals locally and around the world.
Coldwell Banker Mobile
COLDWELL BANKER GLOBAL LUXURY® BLOG
The Coldwell Banker Global Luxury ® blog offers an international look into luxury and style through the eyes of some of today's leading voices, visionaries, and style-setters.
THOUSAND+ PAGE VIEWS IN 2022 1
THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER 1
1. Google Analytics, Jan.-Dec. 2022. 2. Zeta Global 2022. Approximation due to frequent fluctuation.
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world. Coldwell Banker® social media channels saw impressive numbers in 2022:
Followers 3 on Coldwell Banker ® social media channels
99.5 Total video views 1
Link clicks 3
1. Media Agency and Sprout Social Reporting, 2022. 2. Sprout Social. 3. Media Agency Reporting, 2022.
Impressions 1 across all media
HOMES AND LIFESTYLES
THE FLAGSHIP PUBLICATION OF THE FLAGSHIP PUBLICATION COLDWELL BANKER GLOBAL HOMES AND LIFESTYLES COLDWELL BANKER GLOBAL HOMES AND LIFESTYLES THE FLAGSHIP PUBLICATION OF COLDWELL BANKER GLOBAL HOMES AND LIFESTYLES COLDWELL BANKER GLOBAL
GLOBAL LUXURY MAGAZINE
Total Annual Reach & Distribution of our Luxury Magazine
• 40,000 to 50,000 printed
• Direct mailed to home value OVER $500,000 throughout the state of Michigan, greater Cleveland, Ohio area, targeted markets on both coasts of Florida, Chicago area and northern Indiana.
• Distributed at Coldwell Banker Schmidt offices in Michigan, Ohio, Florida, and U.S. Virgin Islands.
• Emailed monthly to proprietary high net-worth email database of over 12,000 addresses.
• Updated monthly to act as the current version of the magazine.
• Distributed across all brokerage social media sites and websites.
• Robust digital advertising campaign monthly to promote the current version. The 12 month digital edition of LUXURY reaches 7-10 million impressions, with over half directly clicking through to the magazine.
• Over 1,900 Realtors and Brokers: may distribute in email signatures, private client email distributions, social media sites, and websites.
STRATEGIC MEDIA AFFILIATIONS
From The New York Times to Condé Nast Traveler , the Coldwell Banker Global Luxury ® program encompasses a distinguished portfolio of media affiliations to ensure your property’s exposure to affluent readers the world over.
FINANCIAL & NEWS
THE DAILY TELEGRAPH
THE NEW YORK TIMES
THE WALL STREET JOURNAL
YACHTS & YACHTING
CONDE NAST TRAVELER
THE NEW YORKER
THE CHRONICLE OF THE HORSE
HORSE & RIDER
THE PLAID HORSE
CITY LIFESTYLE & SPECIFIC INTEREST
THE REAL DEAL
FARM & RANCH
THE LAND REPORT
CONDE NAST UK REAL ESTATE
HONG KONG TATLER
SIMPLY ABU DHABI
BROKER OPEN HOUSE
To ensure that your property is front and center in the local real estate community, top-performing brokers will be invited to a private reception at your home.
With this powerful online marketing platform, I can showcase your extraordinary property to brokers within our company in minutes for greater exposure, before it even hits the MLS.
Your property may be registered as part of a weekly preview inviting the area’s top brokers to tour your property for an agreed-upon period of time.
DISTRIBUTION OF MATERIALS
Property marketing materials, including but not limited to postcards, flyers, and brochures, will be distributed through the Coldwell Banker Global Luxury ® network to keep the broker community informed.
A strategy based on unparalleled expertise and an intimate knowledge of current industry trends
STRATEGIC PRICING ANALYSIS
A strategic pricing analysis, or SPA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:
HIGH-END PROPERTIES IN YOUR AREA THAT RECENTLY SOLD
HIGH-END PROPERTIES IN YOUR AREA THAT FAILED TO SELL
PENDING SALES IN YOUR AREA
HIGH-END ACTIVE LISTINGS IN YOUR AREA
We will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive, and generates excitement among buyers.
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
2. BUYER DEMAND
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO
15% Over Market Value 10% Over Market Value Fair Market Value 10% Under Market Value 20% 40% 60% 80%
STEP BY STEP
Backed by an exclusive and comprehensive suite of luxury marketing support and resources, we have the expertise to guide you through every step of the home selling process.
STEP 1 – PRICING
• Prepare a strategic pricing analysis (SPA)
• Review market conditions
• Review other homes on the market
• Discuss your home-sale goals
• Determine the optimal listing price
STEP 3 – MARKETING
• Install distinctive Coldwell Banker Global Luxury ® yard sign
• Promote your home on the MLS
• Syndicate your home’s listing to real estate websites nationally and internationally
• Implement your customized property marketing plan
• Respond to online buyer inquiries
• Arrange showings
• Communicate feedback
• Provide market updates
STEP 2 – PREPARING
• Remove clutter and organize
• Clean and make repairs
• Stage your home for sale
• Consider a home protection plan
• Complete listing documents and disclosures
STEP 4 – CLOSING
• Evaluate offers and negotiate best price and terms
• Facilitate inspections
• Coordinate closing date, time, location, and contacts
• Monitor buyer financing and home appraisal
• Follow up on details
• Review closing statement
• Close the sale
• Provide copies of all closing documents
The only all luxury real estate website
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