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The Coldwell Banker Global Luxury® Program


When the prestige of the Coldwell Banker ® name aligns with the expertise of today’s

leading luxury real estate marketing masters and the reach of an international network in 40 countries and territories, the extraordinary is possible.

BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS

- President, Marketing

- Luxury Ambassadors

- Continuous Improvement Manager

- In-House Graphic Designers

- Digital Marketing & Technologies Manager

- Digital Marketing Specialists

This is the Coldwell Banker Global Luxury ® program at its essence.


BRAND POWER

A name that commands instant respect and trust the world over


BRAND POWER

OUR STORY Coldwell Banker Schmidt Family of Companies has experienced phenomenal growth since its inception in 1927. Founded by Harold F. Schmidt, the company is now lead by his grandson and great-grandson.

H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest. Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today Ken Schmidt is the CEO of the

1927

firm. Mike Schmidt is President. Tom Gray is the COO. Steve Bell is CFO. The firm joined Coldwell Banker Corporation as a

franchisee in 1983. Today, Coldwell Banker Schmidt Family of Companies is a fifth generation real estate firm and is one of the largest and most successful Coldwell Banker affiliates in the country.

CONGRATULATIONS TO THE 2020 REAL TRENDS 500! You are the elite-performing brokerages in the industry!

NAMED TOP 30 BROKERAGES IN THE U.S.


BRAND POWER

CORE VALUES Fueled by reputation, motivated by innovation.

Our core values work together to create a steadfast foundation in an ever-shifting world.

COLLABORATION • LOYALTY • INITIATIVE POSITIVE OUTLOOK • SERVANT LEADERSHIP

SUCCESS BY THE NUMBERS

90+

2,000+

#1

OFFICES COMPANY WIDE

AGENTS

FRANCHISE NATIONALLY based on number of offices

Michigan | Ohio | Florida U.S. Virgin Islands

19,603

$4.75

#3

2020 CLOSED TRANSACTIONS

BILLION

FRANCHISE NATIONALLY

2020 Sales

based on sales volume


BRAND POWER

A CENTURY OF “FIRSTS” The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a

century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media, and smart home technology.

1906

Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.

1933

For the first time, prized estates are marketed through motion-picture technology.

2010

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.

2017

A new era of luxury real estate begins with the Coldwell Banker Global Luxury ® program.

2018

The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).

2020

Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*.

2020

Coldwell Banker Global Luxury launches elegant new logo and design style.

*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.


GLOBAL CONNECTIONS

Crossing oceans, continents and language barriers


GLOBAL CONNECTIONS

POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.

96,000

3,000

AFFILIATED SALES AGENTS

OFFICES

Andorra Argentina Aruba Bahamas Bermuda Cambodia Canada Cayman Islands* Chile China

Costa Rica Curaçao Cyprus Dominican Republic Egypt England France Grenada India Indonesia

Ireland Italy Jamaica Luxembourg Malta Mexico Netherlands Portugal Singapore Spain

40 COUNTRIES & TERRITORIES

St. Kitts & Nevis St. Martin/Sint Maarten Thailand Turkey Turks & Caicos United Arab Emirates United States Uruguay Virgin Islands (British)** Virgin Islands (U.S.)***

*Cayman Islands consist of the islands of Grand Cayman, Cayman Brac and Little Cayman. **British Virgin Islands consist of the islands of Angada, Jost Van Dyke, Tortola, Virgin Gorda, along with additional smaller cays and private islands. ***U.S. Virgin Islands consist of the main islands of St. Croix, St. John, St. Thomas, Water Island, plus several additional small islands. As of December 31, 2018.


A L E A D E R I N L U X U RY

Exceeding expectations and creating exceptional experiences


A LEADER IN LUXURY

SUCCESS BY THE NUMBERS The Property Specialists aligned with the Coldwell Banker Global Luxury ® program are masters at their

profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2020, Coldwell Banker® affiliated agents achieved tremendous results:

$168.4

32,663

in sales each day*

$1 MILLION+

M I L L I O N

S I D E S

transaction sides*

(16.6% increase year over year)

$1.9

M I L L I O N average sales price of

$1 MILLION+

transaction sides *

*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.


A LEADER IN LUXURY

LANDMARK SALES AND LISTINGS Showcasing a decade of distinctive real estate

2014

PALAZZO D’AMORE Beverly Hills Listed at $195 million

2016

PLAYBOY MANSION Holmby Hills Private sale CAROLWOOD DRIVE ESTATE Holmby Hills Listed at $150 million

2017

THE MALIBU CASTLE Malibu Listed at $85 million VILLA SWALETTINA Roquebrune Cap-Martin, France Listed at $84 million

2018

THE BEVERLY HOUSE Beverly Hills Listed at $135 million

2019

THE ONE Bel Air, California Listed at $500 million THE BUBBLE PALACE Cannes, France Listed at $390 million CHARTWELL MANSION Los Angeles Listed at $195 million THE MANOR Holmby Hills Sold for $120 million

2020

DEL MAR ESTATE Newport Coast, California Sold for $61 million THE PROMONTORY Beverly Hills Listed at $46.75 million


MARKETING MASTERS

Setting a new standard by which many of the world's finest estates are bought and sold


MARKETING MASTERS

360˚ MARKETING APPROACH The Coldwell Banker Global Luxury ® program offers an impressive global stage from which to showcase

your home. Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

PRINT MEDIA

DIRECT MARKETING

P U B L I C R E L AT I O N S

360°

Marketing Plan PERSONAL NETWORK

SOCIAL MEDIA

LIVE EVENTS


MARKETING MASTERS

EXPANSIVE ONLINE SYNDICATION Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury ® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of over 750

prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes. com and international websites through ListHub Global.

ColdwellBanker.com CBGreatLakes.com CBSchmidtOhio.com CBFloridaHomes.com FLColdwellBanker.com ColdwellBankerVI.com ColdwellBankerPremierProperties.com


Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is ®

MARKETING MASTERS

seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com,

EXPANSIVE ONLINE SYNDICATION

JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.

JamesEdition Typeface Logo

Coldwellbankerluxury.com

Logo Clear Space

Coldwell Banker automatically syndicates ®

listings to hundreds of web partners, including the most-visited real estate websites like Zillow , Trulia, ®

Homes.com and hotpads.com. ®

*JamesEdition, Bloomberg, Barron’s, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+. *JamesEdition, Bloomberg, Barron’s, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+.

JamesEdition Shi


MA AR RK KE ET T II N NG G M MA AS ST TE ER RS S M

ELITE INTERNATIONAL SYNDICATION For properties $1,000,000+, the Coldwell Banker Global Luxury ®® program has partnered with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.

LISTHUB GLOBAL THE THE LARGEST LARGEST INTERNATIONAL INTERNATIONAL REAL REAL ESTATE ESTATE ADVERTISING NETWORK ADVERTISING NETWORK The Listhub Listhub Global Global site site automatically automatically publishes publishes property property The listings to leading real estate sites around the world, listings to leading real estate sites around the world, such such as as China's China's Fang, Fang, the the United United Kingdom's Kingdom's Rightmove Rightmove and India's 99acres. and India's 99acres.

100 76.6 million million

portals portals

potential potential buyers buyers

60+ 16

countries countries

language language translations translations

PROPERTIES $1,000,000+ ARE FEATURED ON OVER 100 INTERNATIONAL REAL ESTATE SITES Mansion Mansion Global Global Hebdoimmobilier Hebdoimmobilier Lkeria Lkeria Real Real Estate Estate World World RentBuy RentBuy Willhaben Willhaben Todobrasil Todobrasil Imobiliaria Imobiliaria Imot Imot Real Real Estate Estate Cambodia Cambodia Kangalou Kangalou Publimaison.ca Publimaison.ca Icasas Icasas CL CL Fang Fang East-West East-West Property Property Advisors Advisors MLS.cn MLS.cn Icasas Icasas Co Co RealcityCZ RealcityCZ Boliga.dk Boliga.dk Venren.com Venren.com ListAProperty ListAProperty Egypt Egypt City City 24 24 Estonia Estonia Housing Housing Paradise Paradise Acheter Acheter Louer Louer

CorseMatin CorseMatin Côte et et Littoral Littoral Côte Explorimmo Explorimmo ImmoStreet.com ImmoStreet.com LaProvence LaProvence LeDauphine LeDauphine LeJournal LeJournal LeProgres LeProgres MidiLibre MidiLibre NiceMatin NiceMatin SeLoger SeLoger Simply-Move Simply-Move Surface Privee Privee Surface VarMatin VarMatin Immopf Immopf Sz-Immo Sz-Immo GoPlaceit Argentina Argentina GoPlaceit GoPlaceit Chile Chile GoPlaceit GoPlaceit Colombia Colombia GoPlaceit BestPropertiesOverseas. BestPropertiesOverseas. co.uk co.uk Arkadia Arkadia BestPropertiesOverseas BestPropertiesOverseas

EdenWay EdenWay Homeglobally Homeglobally Listaproperty Listaproperty Global Global RealtyIndexer RealtyIndexer ZezoomGlobal ZezoomGlobal Goplaceit Goplaceit -- Mexico Mexico Go Go Placeit Placeit Peru Peru Spiti24.gr Spiti24.gr Spitogatos.gr Spitogatos.gr Tospitimou.gr Tospitimou.gr XE XE 99acres 99acres Myhome Myhome PropertySteps PropertySteps Idealista.it Idealista.it Immobiliare Immobiliare RealestateJP RealestateJP Homsters.kz Homsters.kz BuyRent BuyRent Kenya Kenya City City 24 24 Latvia Latvia City City 24 24 Lithuania Lithuania Immotop Immotop Wortimmo Wortimmo

Go853 Go853 Icasas Icasas Mx Mx Monte-Carlo Monte-Carlo Real Real Estate Estate Logicimmo.ma Logicimmo.ma Mubawab Mubawab Royaume-Immobilier Royaume-Immobilier Selektimmo Selektimmo ShweProperty ShweProperty ImmoNC ImmoNC Private Private Property Property Nigeria Nigeria Zameen Zameen Hausples Hausples ipropertyPH ipropertyPH MyPropertyPH MyPropertyPH PerSquare PerSquare Domy Domy MorizonPl MorizonPl Oferty Oferty Idealista.pt Idealista.pt Kamicasa Kamicasa Portugal Portugal Magazinul Magazinul De De Case Case

Domofond Domofond SenegalCity SenegalCity Imovina Imovina Reality Reality Slovakia Slovakia PersquareCoZa PersquareCoZa Private Private Property Property South South Africa Africa Globaliza Globaliza Idealista Idealista Kamicasa Kamicasa Spain Spain Pisos Pisos Bostadsportal.se Bostadsportal.se ImmostreetCH ImmostreetCH Dar Dar Property Property ThailandProperty ThailandProperty ThailandPropertyGate ThailandPropertyGate Sokna Sokna Emlaktown Emlaktown MestoUa MestoUa Bayut Bayut ListAProperty ListAProperty UAE UAE RightMove RightMove The The House House Shop Shop


MARKETING MASTERS

COLDWELLBANKERLUXURY.COM The Coldwell Banker Global Luxury ® website connects an affluent audience to some of the world's finest

homes. From golf course properties to wine country estates, the website's cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists' exclusive use links us to other high-end real estate professionals locally and around the world.

• 1 in 10 visitors to the Coldwell Banker Global Luxury website are international1. • 25,000+ luxury property listings across the globe2. • $43+ billion in listing dollar volume2.

• Opportunities to host high resolution photography, 3-D videos, home tours, content, floor plans and more. The listings include a beautifully developed digital marketing package, and can be "followed" by other agents, increasing visibility.

1. Google Analytics 2020. 2. Collabra 2020.


MARKETING MASTERS

MOBILE MARKETING The Coldwell Banker ® brand has long regarded mobile marketing as the future of luxury. Expertise in the

mobile space has led to the creation of a unique suite of products designed to give us the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

Coldwell Banker Mobile Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.

All Coldwell Banker websites feature responsive design, fully optimized for mobile.


MARKETING MASTERS

COLDWELL BANKER GLOBAL LUXURY® BLOG The Coldwell Banker Global Luxury ® blog offers an international look into luxury and style through the eyes of some of today's leading voices, visionaries and style-setters.

250

T H O U S A N D + annual visits

100

T H O U S A N D + affluent subscribers to Global Luxury curated newsletter

1. Google Analytics 2020. 2. Zeta 2020.


MARKETING MASTERS

SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global Luxury®

banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world.

166

100

M I L L I O N

M I L L I O N +

Impressions

Lifetime video views

4.8

6.3

M I L L I O N

M I L L I O N

Engagements

Link clicks from social to a Coldwell Banker ® website

1 Source: Sprout Social 2020 Reporting + Media Agency 2020 Reporting. 2 Lifetime Video Views: The total number of times the video was viewed for more than 30 seconds. 3 Engagements: Likes, comments, and/or shares on social media. 4 Link Clicks: From social to a Coldwell Banker website.


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MARKETING MASTERS

GLOBAL LUXURY MAGAZINE ColdwellBankerLuxuryMagazine.com

Total Annual Reach & Distribution of our Luxury Magazine

PRINT 50,000 TOTAL PRINTED 40,000 Direct Mailed: • Home value OVER $500,000 throughout the state of Michigan, greater Cleveland, Ohio area, targeted markets on both coasts of Florida, Chicago area and northern Indiana. • Distributed at Coldwell Banker Schmidt offices in Michigan, Ohio, Florida and U.S. Virgin Islands.

EMAIL • Emailed monthly to proprietary high net-worth email database of over 12,000 addresses.

DIGITAL • Updated monthly to act as the current version of the magazine. • Distributed across all brokerage social media sites and websites. • Robust social media advertising campaign (Facebook & Instagram) to boost magazine monthly with a targeted focus of over 150,000 people in the Chicago area, MA, NY, IN, MI, OH, FL, TX and CA. More than 40,000 click-throughs to the magazine from the social media campaign. • Over 2,000 Realtors and Brokers: may distribute in email signatures, private client email distributions, social media sites and websites. • Digital magazine website ColdwellBankerLuxuryMagazine.com.


MARKETING MASTERS

HOMES & ESTATES There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home — all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.

Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.


MARKETING MASTERS

HOMES & ESTATES READERSHIP

Total Annual Reach*

1.3 MILLION

GLOBAL PRINT EDITION

150,000+

100,000+

Direct mail to high-net-worth individuals with a minimum property value of $2 million and $25 million net worth and top clients of Coldwell Banker affiliated agents

Placement on select newsstands in the U.S., Canada, Mexico, Europe, Asia, the Middle East, Australia and South America

Distribution to Coldwell Banker affiliated offices worldwide and top clients of Coldwell Banker affiliated agents

200,000+ PER ISSUE

Insertion into subscriber copies of the Friday edition of The Wall Street Journal in top ZIP codes in the following metro areas: Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Francisco and Seattle

Direct mail to WealthEngine's Demi-Billionaire List, ultra-high-net-worth (UHNW) individuals and top clients of Coldwell Banker agents

Placement in first-class/member lounges for more than 30 international and domestic airlines

* Combined print and digital publications

Insertion into Unique Homes magazine, which has a readership representing more than 50 countries

THE WALL STREET JOURNAL S U P P L E M E N TA L EDITION

®

D I G I TA L

100,000+

PER ISSUE

PER ISSUE

UNIQUE HOMES

PER ISSUE

Digital editions are emailed to a targeted group of affluent consumers and subscribers of the Coldwell Banker Global Luxury blog

Promotion on UniqueHomes.com


MARKETING MASTERS

STRATEGIC MEDIA PARTNERS From Haute Living to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a

distinguished portfolio of media partners to ensure your property's exposure to affluent readers the world over.

FINANCIAL & NEWS

CONDÉ NAST

THE WALL STREET JOURNAL

LUXURY GROUP

THE NEW YORK TIMES

ARCHITECTURAL DIGEST

INTERNATIONAL NEW YORK TIMES

CONDÉ NAST TRAVELER

FINANCE TIMES

GQ

SUNDAY TIMES OF LONDON

WIRED VOGUE

LUXURY LIFEST YLE & GENERAL INTEREST OCEAN HOME ROBB REPORT

VANITY FAIR THE NEW YORKER GOLF DIGEST BON APPÉTIT

HAUTE LIVING LUXE INTERIORS + DESIGN

CITY LIFESTYLE & SPECIFIC INTEREST MODERN LUXURY GREENDALE REGIONAL TITLES UNIQUE HOMES


MARKETING MASTERS

MEDIA RELATIONS Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury® program offers elite clients the opportunity to share their homes' unique narratives through the media.

As part of a bespoke marketing plan, we may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in their top-tier outlets such as The Wall Street Journal, Forbes and CNBC.


AK RE K TE ITNI N A TS ET R ES RS MM AR G GM M AS

TARGETEDMARKETING MARKETING TARGETED ® ® program enables Property Specialists to identify and target the right TheColdwell ColdwellBanker BankerGlobal GlobalLuxury Luxury The program enables us to identify and target the right affluent clientele for

affluent clientelehome. for your exceptional home. partnershipgives with us WealthEngine gives us access to the your exceptional Our relationship with Our WealthEngine access to the largest database of largest highdatabaseindividuals of high netin worth individuals in existence, elevating marketing some ofproperties the most to exclusive net-worth existence, elevating direct marketing for direct some of the mostfor exclusive a new properties to a new level. By curating the level. data based on lifestyle, interests and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted. By curating the data based on lifestyle, interests and financial resources, your Property Specialist is able to target the precise audience of affluent buyers most likely to purchase your home.


C o l d w e l l B a n k e r L u x u r y. c o m THE ONLY ALL LUXURY REAL ESTATE WEBSITE

COLDWELL BANKER | SCHMIDT REALTORS COLDWELL BANKER | WOODLAND SCHMIDT COLDWELL BANKER | AJS-SCHMIDT COLDWELL BANKER | SCHMIDT FAMILY OF COMPANIES COLDWELL BANKER | SCHMIDT REALTY COLDWELL BANKER | ROUTH REALTY COLDWELL BANKER | SUNSTAR REALTY COLDWELL BANKER | PARADISE COLDWELL BANKER | PREMIER PROPERTIES COLDWELL BANKER | ST. CROIX REALTY

MICHIGAN

OHIO

FLORIDA

U.S. VIRGIN ISLANDS

CBGREATLAKES.COM

CBSCHMIDTOHIO.COM

CBFLORIDAHOMES.COM

COLDWELLBANKERVI.COM

FLCOLDWELLBANKER.COM COLDWELLBANKERPREMIERPROPERTIES.COM

©2021 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.


Profile for Schmidt Family of Companies

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