Leading the Way by Coldwell Banker Canada

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Leading the way

LEading the way Founded in 1906, the Coldwell Banker brand is the most established real estate franchise system in North America. Through non-stop innovation and forward thinking, the Coldwell Banker brand has grown to become one of the most trusted networks in the world with over 100,000 agents in 40 countries and territories worldwide.

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our commitment

At Coldwell Banker Canada, we are devoted to the service of our clients and the success of our real estate professionals, including agents like you. We are committed to creating a network of best-in-class agents. How can we help you grow a flourishing career?

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Wide-Spread Network Connections Globally Recognized Brand A World-Class Technology Suite Exceptional Training & Education

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• Powerful Marketing • Culture of Awesomeness • Dedication To Growth

ment The home of highly successful, incredibly satisfied agents Coldwell Banker Canada is #1* when it comes to agent satisfaction. It’s simple the things that matter to you, matter to us. All the support we offer is the product of diligent research and incredible responsiveness to the needs of our agents. We are committed to serving our network and providing them with ample support around the clock, resulting in proven agent success.

*Coldwell Banker Quester Real Estate Agent Research, February 2022.

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powerful values guide everything we do

HOME

AW ES O M E N ES S

We’re home to over 100,000 exceptional real estate agents. Together, we’re disruptors in our field, creating an environment that celebrates and facilitates growth so you can offer your clients unrivalled expertise and support. We offer unique competitive advantages so you can drive sales volume and revenue, all while working more efficiently. As part of Coldwell Banker Canada, you’ll have access to our global audience, world-class business education, brand name recognition, and marketing support and tools.

We embrace the spirit of awesomeness. It’s embodied by every agent here at Coldwell Banker Canada - a sense of fun, happiness, energy, and vitality. It’s a mindset that infuses enthusiasm and optimism into every business opportunity. But most importantly, it’s the inspiration for our one-of-a-kind events, community support, and worldwide network of affiliated agents joining forces to share insight and knowledge, so we can all succeed together.

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iding values Since the early days, we’ve run our business with honesty and integrity, never forgetting our core values: Home, Awesomeness, Ingenuity, & Excellence. These principles unite those who are part of our network and inspire us to leave our mark on the world of real estate.

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E XC E L L E N C E

Coldwell Banker Canada is a business built on the demand for excellence. From pricing to staging to lead generation - we’re here to help you conduct business to the highest possible standard. We believe going beyond the expected to deliver something sensational is the key driver for success in both the traditional and luxury real estate markets. Build, run and accelerate your real estate career with our suite of coaching and business resources.

The world of real estate is rapidly being turned upside down, and we’re at the forefront of this movement. Since our opening in Canada in 1989, we’ve found ingenious new ways to help our clients. Our goal is to keep our agents on the cutting edge, helping move the industry forward by harnessing big data, marketing automation, on-demand learning and smart home technology. This makes our agents twice as productive, higher performing, and able to deliver the best customer experience in the world.

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a world-class technology suite CB Ignite powered by MoxiWorks is a complete custom broker and agent real estate solutions platform provided to our network. The platform contains best-in-class technology designed to revolutionize the industry and make agents more productive so they can sell more homes. This means more money in your pocket.

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The software contains a suite of products that work together to build and nourish those strong relationships that drive referral and repeat business while eliminating time spent on the boring day-to-day operations. With this system, all agents of Coldwell Banker Canada will have built-in CRM, CMA Tools, Website, Marketing Suite, and DocuSign, saving you thousands of dollars per year.

AVAILABLE TO YOU

Websites Build your online presence, generate leads, and communicate your value proposition all in one awe-inspiring website.

Engage Turn your leads into sales and optimize your client relationships with our powerful and customizable CRM and business planner.

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Present Wow your clients with this feature-stuffed real estate presentation builder that integrates with MLS to provide accurate and up-to-date market data.

Impress Reach more people, strengthen your current relationships, build your brand, and win more deals with this impressive, automated marketing tool.

Hub View and download all the important updates, brand assets, and other resources hosted by CB Canada to help you run your business.

Promote Promote your business online through social media marketing in 3 simple steps, right from your CB Ignite account.

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exceptional training & education

Learning is power. Coldwell Banker Canada offers all our agents extensive training throughout their careers to ensure their on-going success. We offer new agent learning along with continued education through the Coldwell Banker University Learning Centre and we encourage all our agents to continue learning throughout their careers so they can always remain one step ahead of the competition.

AVAILABLE TO YOU

CBU Learning Center The CBU Learning Center offers important programs that are designed to help you throughout your career, covering topics like maximized productivity, negotiating skills, listing presentations, team building and more.

Achieve Maximum Productivity (AMP!) AMP! is productivity training that is boosting the effectiveness of agents nationwide. Participants focus on the critical activities proven to build skills and deliver sustainable results.

Luxury Certification The Coldwell Banker Global Luxury property specialist designation is awarded to an elite group of real estate professionals, all of whom are experienced in marketing luxury properties. Learn from the top luxury specialists across the globe so you’ll be able to represent the most prestigious properties in your area. Are you ready to take your career to the next level?

$575 USD per Agent Certified

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marketing powerful marketing

When you’re a part of Coldwell Banker Canada, your business gets support from around the globe. Coldwell Banker’s brand recognition is unrivaled, so your business will benefit from their market presence and reputation for excellence. In fact, the Coldwell Banker brand is the most visited residential real estate brand online*.

marketing team Coldwell Banker Canada has a dedicated team of marketing professionals who work together to enhance the Coldwell Banker brand here in Canada.

social media assets Showcase your business perfectly with beautifully crafted material for your social media, including social media posts and templates, banners and headers, and more!

Brand collateral Whether you want to send your client a thank you card or require a pop-up floor banner for a special event, our marketing team has you covered!

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* 189.46 million website visits in 2020, up 5% from 2019, Comscore 2020 Media Trends.

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ulture culture of awesomeness

At Coldwell Banker Canada, we provide a diverse environment that is collaborative, supportive, and fun!

AWA R D S & R E C O G N I T I O N The Coldwell Banker Awards & Recognition program is designed to spotlight those companies, offices, agents and teams who have achieved the highest levels of success. Celebrating your triumphs gives us all the opportunity to reflect on the level of dedication necessary to reach the top levels of performance and inspires us to renew our own commitment to growth. Achieving these awards is an honor and a chance to demonstrate your proven abilities to your market.

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G E N B LU E Coldwell Banker Canada’s national Gen Blue conference is an annual highlight where the network of real estate professionals from coast to coast can come together to foster learning and evolution so we can all continue to grow our businesses. This is an exciting time to expand our knowledge while celebrating our many achievements. Not to mention that when our network gets together, you are guaranteed to have a good time!

U LT I M AT E S E R V I C E Unique to Coldwell Banker, the Ultimate Service Program is our guarantee to help you support your clients and exceed their expectations. We are here to support you so that you can understand what is most important to your clients and meet their specific needs. In fact, our agents receive an average satisfaction rating of 98%* from their clients!

*Based on survey responses from Canadian home buying and selling customers to December 31, 2021.

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the global standard in luxury real estate When you’re a part of Coldwell Banker Canada, you have the opportunity to complete the Coldwell Banker Global Luxury property specialist designation, which is awarded to an elite group of real estate professionals, all of whom are experienced in marketing luxury properties. Learn from the top luxury specialists across the globe so you’ll be able to represent the most prestigious properties in your area. Are you ready to take your career to the next level?

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commercial is OUR CALLING At Coldwell Banker Commercial®, we offer our owners/brokers a platform of value. We provide our commercial real estate professionals with specialized leading edge Commercial Real Estate tools to win business and to service clients. Coldwell Banker Commercial also maintains vendor relationships that accelerate the success of our network.

G LO B A L F O OT P R I N T With affiliate companies in 40 countries, Coldwell Banker Commercial has one of the largest geographic footprints in today’s commercial real estate market. We are comprised of more than 160 independently owned and operated companies with almost 3,000 professionals worldwide.

L E A D I N G - E D G E TO O L S & R ES O U R C ES We provide our commercial real estate professionals with specialized leading edge Commercial Real Estate resources to win business and to service clients. Enjoy access to a suite of state-of-the-art, self-service marketing tools & business analytic tools, a commercial only learning platform, and so much more!

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ancillary services To complement the real estate services we provide, Coldwell Banker Canada is in the midst of spearheading various ancillary services to make transactions that much easier and more convenient for you and the clients.

G U I D I N G STA R M O R TG AG E G R O U P Coldwell Banker Canada partnered with Dominion Lending Centres National Ltd. to launch this national business division. What does this mean for you?

• You will soon be able to work directly with a Guiding

Star Mortgage Group broker to enhance the mortgage approval process for your clients

• You will have direct access to the leadership of Guiding Star Mortgage Group should additional assistance of any sort be required

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Coldwell Banker Canada – your new home Coldwell Banker Canada is home to the most successful agents, those with drive, vision, talent, and compassion. They work hard every day to redefine the standards of what it means to serve their clients and guide them to the homes of their dreams, and they create successful and fulfilling lives with our support. We strongly believe in providing our agents with the resources to achieve their most ambitious goals, the tools and programs to strengthen their business, and the culture of success and positivity to empower them. If you’ve found yourself inspired, energized, and ready to take the next step in your career after learning about Coldwell Banker Canada, we welcome you to the Coldwell Banker Team, your new home.

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coldwellbanker.ca

©Coldwell Banker. All Rights Reserved. Coldwell Banker®, Coldwell Banker Commercial® and the Coldwell Banker® and Coldwell Banker Commercial logos are trademarks of Coldwell Banker LLC. Innovate Real Estate Group of Canada Inc. has been licensed the right to use and to sublicense others the right to use the Coldwell Banker® System and trademarks in Canada. The Coldwell Banker® System in Canada is comprised of offices owned by Innovate Real Estate Group of Canada Inc., or its subsidiaries or related corporations, and franchised offices which are independently owned and operated. 03222023

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