POWERED BY
CB IGNITE MARKETING BROCHURE
SERVICE EXCELLENCE IN A VIRTUAL WORLD
Hi,
We are thrilled to invite you to join the Coldwell Banker ® Canada team, where your real estate career can truly flourish. At Coldwell Banker Canada, we provide our agents with cutting-edge tools and resources to ensure their success. One of our standout features is the CB Ignite agent platform, your one-stop destination for all your marketing needs. From the CB Ignite Hub, you can access a comprehensive suite of tools, including Present CMA, which helps you create dynamic, responsive presentations to win more listings and impress clients. This cloud-based application ensures your data is always up-to-date, supports co-branding, and offers various presentation templates tailored to different client needs, such as annual property reviews and virtual open houses.
Coldwell Banker Canada also equips you with the CB Ignite Engage CRM, a powerful tool that keeps you organized and on task. With Engage, you can view all client activities, manage your sphere effectively, and receive smart task recommendations to nurture relationships and close deals efficiently. Our Impress software further enhances your marketing efforts by automatically creating beautiful digital and print assets throughout a listing’s life cycle. These assets include flyers, social media graphics, property websites, and listing videos, all designed to help you stand out and attract more clients. At Coldwell Banker Canada, we are committed to providing our agents with the best resources to grow their business and deliver exceptional service to their clients.
This brochure is filled with live listing content and links so you can experience what sets our agents apart from others in the industry. We look forward to discussing how you can leverage these tools and the support of the Coldwell Banker brand to achieve your career goals.
Warm regards,
Coldwell Banker Canada
START HERE
As a top producing, highly productive agent with Coldwell Banker ® Canada, your days starts at the Hub. CB Ignite Hub is your central repository for links to your agent marketing suite, brand assets, learning and what’s new at Coldwell Banker Canada.
Visit CB Ignite
AGENT, TEAMS & BROKERAGE WEBSITES
Check out these agents, teams, and brokerage websites.
With CB Ignite websites you’ve got full-featured search experiences and easy-to-manage content for your teams, and agent websites. Content change is in your control and no coding knowledge needed. Your website is easy to style with a responsive builder that looks great across every device.
Your individual site can be up and running in just a few minutes with data feeds, custom listings, intelligent property search, and many lead capture opportunities, all baked in. The websites also leverage smart analytics and SEO guidance to boost search rankings.
CB Ignite websites are templated using ADA and WCAG recommendations. Best of all, we take on the heavy lifting: feed management, templates, disclaimers, even integrations.
CB IGNITE PRESENT - YOUR DIGITAL & PRINT PRESENTATION TOOL
Create responsive presentation solutions for your real estate success using Present CMA.
Coldwell Banker ® Canada agents are winning more listings and buyers through attention-grabbing CMAs and presentations. Our cloud base application gives access to:
• Current listing data, commute times, and other on-demand web content, so your presentations are never out of date.
• Edit comparable listings on the fly and easily adjust pricing recommendations.
Our templates are built to respond to any size screen as well as print in landscape or portrait. One design, lots of options. It also supports co-branding, allowing your team or other agents to showcase their individual brand alongside your brokerage.
View this Luxury Listing presentation
IF YOU REALLY WANT TO WOW OUR CLIENTS, PRESENT OFFERS
Annual Property Reviews
• Easily build and send reviews of high-value information to your past clients and prospects.
Listing Presentations
• Make the best first impression with seller prospects highlighting everything you’ll do to sell their home.
Buyer Tours
• Plan your clients buyer tour with a schedule, locations, and multiple property information.
Open Houses
• Host virtual on-demand open houses or beef up the info at an in-person showing.
Recruiting
• Spotlight your company and showcase how you make a difference for your agents.
Community Reports
• Share data or report findings in engaging ways with your community.
View this sample Downsizing presentation and sample First Time Home Buyers presentation
Other templates include:
• Buyer Tour
• Buyer Presentation
• Seller Presentation
• Property Review
DON’T FORGET ABOUT CLOSING COSTS!
First-time home buyers often forget about the closing costs associated with the purchase of a home. These costs include legal fees, taxes, insurance, utilities, moving costs, and the home inspection. As a rule of thumb, you should budget for an additional 2.5% of your purchase price to cover these additional costs.
PAY OFF YOUR MORTGAGE FASTER
Paying off your mortgage faster can save you thousands of dollars in interest over the years and is definitely worth considering if it’s within your means. If you follow a bi-weekly pay schedule, there are 3 months in the year where you receive 3 paychecks in 1 month. Why not use those extra paychecks towards your mortgage? Another option is making bi-weekly mortgage payments instead of monthly. Overall, extra payments you can make towards your mortgage each year will save you money.
CB IGNITE ENGAGE - CRM
Engage is your CRM tool that keeps you on task and in flow. It syncs and updated info and insights about your sphere, and ultimately helping you save the day – every day
Your Engage dashboard provides A 360 view of the clients driving your business. Start your day in Engage with a high-level view of sphere activity, new opportunities, and recommended tasks that align with your goals.
• See all client and prospect activity, engagements, and forecasted insights from one place. Info is automatically synced from connected CB Ignite products and partner technology.
• Stay in touch with Neighbourhood News reports, email campaigns, and SMS all from your CRM.
Smart opportunity recommendations and pipeline priming provides key indicators of your clients buying/selling behaviour.
• Daily smart tasks and prospect recommendations so you always know who to contact to keep the pipeline primed.
• Relationship-first sphere-nurturing and management leads to lifelong customer loyalty.
• Guided tasks tailored to transaction types help you nurture relationships before, during, after, and beyond the transaction.
With your local Coldwell Banker ® office and the support of the Coldwell Banker global brand in your back corner.
ENGAGE CAMPAIGNS
CAMPAIGNS INCLUDE:
• For Sale by Owner
• Buyer Closed Transactions
• Energy Saving
• Holidays
• Seasonal Home Maintenance
• Renter to Home Owner
• New Home Buyer
• Referral Campaign for Closed Transactions (buyer/seller)
• Warm Prospects Campaigns (buyer/seller)
CB IGNITE IMPRESS
CB Ignite Impress is our real estate marketing automation software which creates beautiful digital and print marketing assets automatically throughout the life of a listing, giving you everything you need to sell more homes.
First impressions don’t get second chances and you do not have to be a graphic designer to create eye catching designs. Packages of marketing assets are created automatically when a listing goes live and includes:
• Flyers
• Just listed ecards
• Brochures
• Social Media graphics
• Property websites
• Listing videos
• And more
Worry-free updates are applied every time the listing is changed and New materials automatically delivered at key listing events:
• New Listing
• Price Change
• Open house
• Sold
Build your momentum from every listing sold and never miss a marketing opportunity with our marketing guides. The guides are available for the life of your listing and include automated assets and recommended actions. Delight your clients and drive new business by marketing their successes.
• Strengthen your brand with compliant and professional designs.
• All templates are approved by Coldwell Banker ® Canada.
• Text always flows without breaking, images that fit your marketing materials without being stretched or skewed.
• Compliant with CREA regulations.
CB IGNITE PROMOTE – DIGITAL ADVERTISING MADE EASY
Amplify your reach with our real estate digital advertising solution. Your listing data is automatically adjusted to look great in different spaces across the internet with no graphic design skills required. Promote allows you to run ads across the top audience networks on Facebook (Meta) and Google ad networks, reaching the most people, all from one place.
Smart learning technology in Promote perfects the real estate audience. You’ll deliver ads in the right places to the right folks and see better delivery with every ad you run. Compliant audience targeting so you have no fear of accidentally marketing to an audience incorrectly.
Spend what you want, when you want as no minimum spend is required. You can run one ad with each listing or set up recurring automated campaigns for the entire year. Cancelling any time is easy and when listing sells, you will receive a prorated refund for the leftover amount.
Promote Automated Ads include:
• Listing Ad
• Listing Gallery AD
• Multiple Listings
• Brand Promotion
