Coldwell Banker - About Us

Coldwell BANKER THE PROPERTY EXCHANGE

About Gunnar

Gunnar is a sixth-generation, lifelong Laramie County resident, County Commissioner, and real estate agent/owner with Coldwell Banker – The Property Exchange.

The Malm family settled in eastern Laramie County in the 1880s. They farmed the land for nearly a hundred years until a few of them turned their focus to banking, business, and real estate in the 1980s.

His parents, Jody and Julie Malm, grew up in Albin and Pine Bluffs, where their extended family still reside. Gunnar graduated from Cheyenne Central High School where he excelled on the debate team. After graduation, he attended the University of Wyoming where he studied Political Science and sharpened his debate and leadership skills while lobbying for the Wyoming Medical Society. After leaving UW in 2008, he began his career in Cheyenne as a residential and commercial realtor with Coldwell Banker – The Property Exchange.

Gunnar and his wife, Jessica Binning, reside in Cheyenne with their dogs Zio and Ani.

A note from the broker

Where to hang your real estate license is a decision that can transform your real estate career and set you on a path to success. Coldwell Banker believes that finding the right brokerage is crucial for your professional growth, and I’m excited to share with you why we’re the best in Cheyenne.

We take pride in being a leading real estate agency with an exceptional track record for helping agents like yourself: those who want to take their business to the next level (whether it’s through help with signage, listing documentation, marketing, connections, or all of the above).

If you’re checking out the local realty scene in town, you should take into consideration why Coldwell Banker - The Property Exchange (CBTPE) stands out from our competitors:

NON-COMPETING BROKER. As your broker, you’re not in direct competition for clients with me, and I’m not with you. I’ve been an agent on the ground like you are currently, but now I’m here to help answer questions, run a profitable company, and get you business. We’re the only agency in town with this structure.

AGENT-OWNED COMPANY. Agents are working not only to bring in business for themselves, but also to ensure the company is profitable. CBTPE participates in profit-sharing: if you own a portion of the company, then you also get a portion of the profits back each year. Think of it as one more way to earn a little extra money each year.

We’re a unique brokerage and as you consider all of your options, we hope you consider the #1 most recognized brand in America.

Why Agents Love The CB Brand

The things that matter to you are the things that matter to us. CB Corporate (aka The Home Office) is in constant dialogue with agents and brokers across the country and around the world, learning your needs and challenges, and supporting you with tools and resources that make a real difference in your market. The Coldwell Banker® brand is dedicated to helping our people reach new heights of success.

This includes providing learning resources that are second to none:

• Affiliated agents who took CBUSM Learning Center courses displayed greater improvement in their business during the 12 months following their coursework than the 12 months prior1. The average improvement over the prior 12-month period was an impressive 33% for closed volume1.

• Our powerful brand presence pays dividends –we’ve got the most recognized real estate brand logo2, and in countless communities across the world, Coldwell Banker yard signs command their markets.

• This is an extraordinary brand that’s empowered our network to transact $295 billion in sales volume in 20223.

Time after time, agents who join our network discover the powerful benefits of being a part of the Coldwell Banker community – we’re ranked #1 in agent trust4 And we’re proud to be a home where people of diverse backgrounds and experiences thrive. Our way of doing things has made us the premier destination for agents who want results, and it’s earned their loyalty. Every day, our brand delivers at the high standard demanded by the industry’s best agents and brokers.

1.

Listings taken, closed units, and closed sales volume (collectively, the “Metrics”) were measured during this study. To calculate the results, we took a sample of 4,000 independent sales associates who had been affiliated with the Coldwell Banker® brand for at least a year prior to the study and who participated in CBU Learning Center learning classes and activities between Jan. 2020-Dec. 2021 (the “Sample Pool”) and entered their activities into REScoreboard. All sales associates included in the study completed one or more learning classes, each ranging in duration from a minimum of 3-22 hours. We measured the monthly Metrics generated by the sample pool during the 12 months prior to their taking any Coldwell Banker courses and then measured the monthly Metrics generated during the 12 months after the end date of each affiliated agent’s participation in the learning courses. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any Coldwell Banker-affiliated sales associate will achieve the same or similar results.

2021 LucidPress, 2021 branding survey. 91% of survey respondents correctly identifying the brokerage’s logo. 3. Based on Coldwell Banker Financial Data as of Jan. 1, 2022-Dec. 31, 2022. 4. Coldwell Banker/Quester Real Estate Agent Research, January 2023.

Say Hello Technology

Discover why Coldwell Banker® technology and services are second to none. These cutting-edge and easy-to-use tools help you generate more leads, automate your marketing and make your business more efficient.

DESK

With Desk, you only need one log-in to access all the products and programs the Coldwell Banker brand has to offer. And it combines everything you love about an intranet, news site and search engine into one easy-to-use application.

EXCLUSIVE LOOK

Leverage the strength of your Coldwell Banker network and promote your listing before it goes live on the market. Affiliated agents and teams who used Exclusive Look earned $59.5K more2.

MARKETING CENTER

Save time and easily create beautiful materials in minutes. Automate your marketing and stylishly promote yourself and your listings with customizable videos, social assets and print integration.

BOOST

Easily advertise your business and properties on social media and other digital platforms.

PROSPECT SQUARE

Stay in touch with your contacts with automated, customizable reports and an e-marketing center. Affiliated agents and teams who used Prospect Square earned $64K more3

Affiliated agents & teams that used our tech suite were 3.5X more productive1

Hello to a World-ClassTechnology Suite

MoxiWorks® is among the most popular and powerful agent and consumer experience platforms in the real estate industry. We believe its robust toolbox of product offerings will delight you and your clients, as these offerings integrate effortlessly with our technology and data systems. The MoxiWorks product suite is comprised of easy apps (see below) that help connect your services and tools while streamlining your business. The result is a simple, time-saving, integrated solution.

MOXIPRESENT®

MoxiPresent creates sleek, customizable, showstopping CMAs, luxury presentations, open house flyers and neighborhood tours. Affiliated agents and teams who used MoxiPresent to create a seller presentation had 1.5X more list-side units4.

MOXIENGAGE®

MoxiEngage is a powerful CRM and business planner that allows you to manage your entire book of business, create marketing campaigns, set your sales goals and get data-driven insights that help you achieve them.

MOXIWEBSITESTM

MoxiWebsites gives you (or your team) the opportunity to create a professional, custom website in minutes with an easy-to-use and versatile content management system and collection of branded web templates.

MOXIIMPRESSTM

MoxiImpress helps you promote your listings by allowing you to automatically create and distribute print, digital and social media advertising materials in a matter of minutes.

Get Game-Changing Concierge Services

DESIGN CONCIERGE

Combine your creative vision and the hands-on assistance of our top design talent to capitalize on the power of the Coldwell Banker brand –helping your unique identity stand out in a crowded marketplace. At every design touchpoint, we build upon your personal brand and unite it with the strength of ours. Affiliated agents and teams who used Design Concierge are 2.7X more productive5.

LISTING CONCIERGE

Listing Concierge delivers a listing marketing package with first-class support that makes it feel like you have an entire listing marketing team working for you to beat the competition. It’s where state of the art tech meets exceptional service –we help you win the listing, prove your value and turn one listing into three. Affiliated agents who use Listing Concierge are approximately 2.6X more productive than affiliated agents that don’t6.

Promote Yourself and Your Listings

DESIGN CONCIERGE

Build on the power of the Coldwell Banker® brand to stand out in a crowded marketplace and create a unique identity all your own. Combining your creative vision and the hands-on assistance of our top design talent, Design Concierge delivers memorable logos, professional bios, personal brochures and more. If you’re ready to make an even bigger impact, packages offer you a full complement of personally branded materials to showcase your brand across a variety of channels for a more powerful impression.

MARKETING CENTER

As a digital content management solution and asset generator, Marketing Center gives you the ability to download company and brand logos, access brand photography, customize and post personalized social media assets, create and print marketing materials, customize national advertising campaigns and more.

BOOST (FORMERLY HOMESPOTTER)

With Boost powered by Lone Wolf, you can automate targeted digital advertising campaigns, allowing you to create ads that promote you and your listings in minutes. Ads run on Facebook, Instagram, the Nextdoor app and over 1,000 other websites. Agents and teams who used Boost earned $122K more and are 2.4X more productive1

The Coldwell Banker® social media channels saw impressive numbers in 2022:

• 623M+ Impressions2, 3

• 33.8M+ Engagements2

• 5.7M+ Link Clicks3

• 99.5M+ Video Views2, 3

• 718K+ Followers2

• 99K+ Paid Media Leads3

From Coaching to Confidence CB Corporate Agent Pathways

CBUSM LEARNING CENTER

CBU Learning Center is a remarkably powerful resource where Coldwell Banker® affiliated agents develop and sharpen their skills. Agents who took CBU Learning courses displayed greater improvement in their business during the 12 months following their coursework than in the 12 months prior. The average improvement over the prior 12-month period was 33% for closed volume and 11% for closed units1. Discover powerful in-person and virtual programs designed to help you throughout your career, covering topics like maximized productivity, negotiating skills, listing presentations, team-building and more.

LUXURY PROPERTY SPECIALIST CERT.

This powerful and elite course provides the foundation for a successful career representing exceptional properties and an affluent clientele. It’s a remarkable opportunity to learn from top luxury specialists at the Coldwell Banker brand and superstar agents from across the industry. Certified Luxury Property Specialists sell properties with a $200,000 higher average sales price2

SALES AND BUSINESS COACHING

We offer learning opportunities designed for individual and team-building success, provided by internal and external coaches who know our systems and programs.

– BREAKING INTO THE LUXURY MARKET

Have you always wanted to break into the luxury market but aren’t sure how? Learn from the best on how to break into the luxury market by marketing yourself to the right people, mastering the listing consultation and budgeting your marketing spend, and close more high-end properties.

– BUILDING A TEAM

Are you looking to take that next step in your career and build a team? Learn best practices for how to build a team the right way for you and create a 1-year, 5-year and 10-year plan for success.

NEW TO THE BUSINESS

Are you new to real estate and want to know where to start? Our New to the Business Pathway will guide you through what it takes to get started and get productive right out of the gate. We cover everything from the basics of the business, to how to set goals and develop your value proposition to help ensure your career is on a fast track to success.

BUILDING A LISTINGS-BASED BUSINESS

Are you ready to take control of your business by building a listings-based business? After completing this pathway, you’ll be on your way to a more stable and predictable income – from best practices on streamlining the process for working with buyers so you have more time for listings, to perfecting your listing presentation and closing for the signed agreement.

EXPERIENCED AGENT

If you’re an experienced agent looking to finetune your business, we’ve got you covered. Our Experienced Agent Pathway will guide you through creating a 1-year, 3-year and 5-year business plan to help ensure success, while providing best practices in pricing strategies and owning objections so you can win more listings and get them sold faster!

1. Listings taken, closed units, and closed sales volume (collectively, the “Metrics”) were measured during this study. To calculate the results, we took a sample of 4,000 independent sales associates who had been affiliated with the Coldwell Banker® brand for at least a year prior to the study and who participated in CBU Learning Center learning classes and activities between Jan. 2020-Dec. 2021 (the “Sample Pool”) and entered their activities into REScoreboard. All sales associates included in the study completed one or more learning classes, each ranging in duration from a minimum of 3-22 hours. We measured the monthly Metrics generated by the sample pool during the 12 months prior to their taking any Coldwell Banker courses and then measured the monthly Metrics generated during the 12 months after the end date of each affiliated agent’s participation in the learning courses. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any Coldwell Banker-affiliated sales associate will achieve the same or similar results. 2. Based on 2022 U.S. closed transactions reported by Coldwell Banker. Results not guaranteed. Luxury Property Specialists must be commissioned real estate agents with a minimum of three luxury home sales and have completed a training course co-produced with Coldwell Banker and the Institute for Luxury Home Marketing.

Coldwell banker services offered

95% OF HOME BUYERS USE THE INTERNET*

And it just so happens that Coldwell Banker is the #1 most visited residential real estate brand online.** Home buyers are online, and more of them are visiting Coldwell Banker sites than any other real estate brand, which means your property gains better exposure and more qualified buyers.

Online exposure is critical to getting a competitive price and a fast sale for your property. Thanks to my digital marketing expertise and the Coldwell Banker brand’s top online presence, I’ll get your home seen and sold. Here’s some of the digital options that we offer:

WEBSITES.

My comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most visited real estate websites in the world. The result? Your home gets showcased on hundreds of sites –putting it in front of potential buyers everywhere.

• ColdwellBanker.com

• PropertyEx.com

• HomeFinder.com

• Homes.com

• Hotpads.com

• Realtor.com

• Trulia.com

• Zillow.com

SINGLE-PROPERTY WEBSITE.

Show buyers your home is worth the investment with a single-property website. Unlike listing sites where your home is forced to compete for attention with similar properties, ads and other distractions, a single-property website keeps the focus on your home. I will promote this unique site to potential buyers throughout the property marketing campaign and on social media.

Your home will be shared with our national network of Coldwell Banker-affiliated agents and may be featured as an exclusive sneak peek on PropertyEx.com, creating even more opportunities to match your home with interested buyers.

SOCIAL MEDIA.

Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers.

EMAIL MARKETING.

My property announcements will reach a targeted segment of my exclusive email list and is an easy, yet effective, way to connect with buyers, agents and their networks.

DIGITAL ADS.

These are typically either placed through the Google Ads Network, OTT (Over-the-Top Advertising) or social media (Meta, LinkedIn, Twitter, NextDoor, YouTube).

Depending on the budget and timeframe for sales, ads are chosen and placed on a listing-by-listing basis.

VIDEO.

40% of all home buyers watch property videos*. A fantastic way to introduce buyers to your property, videos help connect buyers to the space quickly, easily and on their own schedule, whether they’re across town or across country.

OTHER MARKETING OPTIONS: PHOTOGRAPHY.

We use a mix of local industry partners and independent photographers to take photos of your property. For ideal results, staging and decluttering steps to prep your home will have already been completed.

AGENT PROMOTION.

87% of home buyers rely on agentsIV. For many people, buying a home is one of the largest financial transactions they’ll make, which is why so many of them rely on an agent to be their guide.

I will notify agents at local real estate companies once your property hits the market. By mobilizing the real estate community for your benefit, I create more opportunities for agents to connect their buyer clients to

a hot new property – further advancing the sale of your home.

OPEN HOUSE.

One of the most powerful ways to debut your home is by hosting a broker’s open house, where I invite my network of real estate industry contacts to tour your property. The sooner other brokers and agents know about your home, the sooner they can match it to their current buyers. It’s word-of-mouth marketing at its best.

What better way to experience your home than in person? Many buyers agree – more than half of them attended open houses to find their new home.

YARD SIGN: 41% of home sellers use yard signs***. The yard sign’s role in selling your home remains as important as ever, effectively broadcasting to neighbors, buyers and any passerby a new property is available.

PRINT ADVERTISING: 1 in 5 home sellers use print media as a resource. Based on data from my comparative market analysis, I’ll develop a targeted strategy that showcases your property in key print publications that effectively reach your most likely buyers.

PROPERTY BROCHURES: I’ll showcase your home’s unique selling points with a professionally printed property brochure filled with high-quality photography and powerful content.

DIRECT MAIL MARKETING: When paired with digital marketing, specialty marketing, like direct mailers, serves to set your listing apart and remains an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks – creating an opportunity for them to notify their family and friends who are looking for a home.

*2021 National Association of Realtors. Home Buyers and Sellers Generational Trends. **2021 National Association of Realtors. Home Buyers and Sellers Generational Trends. *** 2021 National Association of Realtors. Home Buyers and Sellers Generational Trends. IVNational Association of Realtors. 2021 Profile of Home Buyers and Sellers.

Suggested new agent timeline

IN your first two weeks

• Receive The CB Way, New Agent Handbook, & Buyer’s & Seller’s Guides

• Tour the office, meet staff, board members & other agents

• If renting an office, learn location & set up (desk, chair, etc) as necessary

• Fill out key fob paperwork with Front Desk

• Meet with Accounting

• Meet with Front Desk

• Meet with Marketing

• Access MyCBDesk.com

• Decide if you’re interested in the CBTPE Mentorship Program

• Attend weekly Tuesday meeting at First American Title or via Zoom

• Attend weekly Wednesday meeting with MLS at Wyoming Bank and Trust

• Attend monthly Thursday Commercial meeting (if applicable) at the Cheyenne Airport Community Room.

• Attend weekly Friday Blue Room meeting in CB Conference Room or via Zoom

• Complete any requirements from staff for onboarding/set-up (see below)

ACCOUNTING FRONT DESK

Account Tech/CB Exchange

Key Lease Form to MLS

IC Agreement Signed

Add to Zip Forms

Add to Form Simplicity

Add to Skyslope

Add Email to Printers

Forms Training

Skyslope Training

Overview of Zap/CB Exchange

MARKETING

CB Email Creation

Business Cards- 400 Count

New Agent Welcome (SM)

New Agent Postcard – 200 ct.

Preview Welcome

Add to PropertyEx.com

Name Tag

Door Plate (if applicable)

Name Riders - 10 Count

HTML Email Signature

WE NEED FROM YOU:

Copy of Driver’s License

Copy of SS Card

I-9 Form filled out

W-9 Form Filled out

WE NEED FROM YOU:

Key Fob Form

WE NEED FROM YOU:

Head Shot

Bio

Area for Postcard Mailing

Logo (if applicable)