PDC@40 WESTWEEK March 25 & 26

8687 Melrose Avenue West Hollywood, CA 90069 pacificdesigncenter.com

Content

#WESTWEEK2015 #DESIGNCOMESOFAGE

WESTWEEK2O15 D E S I G N CO M E S O F AG E

DEDON

WEDNESDAY, MARCH 25 and THURSDAY, MARCH 26

Margaret Russell

CELEBRATE PDC’s 40 YEARS AS AN ARCHITECTURAL ICON + GLOBAL DESIGN DESTINATION Join us in welcoming Architectural Digest’s Margaret Russell for the Opening Keynote of WESTWEEK 2015.

Experience 100+ new product introductions, showroom programs, open house events and receptions, complemented by insightful keynotes and engaging presentations featuring internationally renowned tastemakers in conversation with editors from the nation’s leading shelter publications and digital platforms.

FEATURED PRESENTERS INCLUDE

Alexa Hampton

Michael S. Smith

Pamela Jaccarino

Mary McDonald

Melissa Goldstein

WEDNESDAY MORNING KEYNOTE

WEDNESDAY MORNING KEYNOTE

THURSDAY MORNING KEYNOTE

THURSDAY MORNING KEYNOTE

WEDNESDAY AFTERNOON KEYNOTE

Oliver Furth

Nicci Solomons

Joan Behnke

Hagy Belzberg

David Hertz

WEDNESDAY AFTERNOON KEYNOTE

THURSDAY AFTERNOON KEYNOTE

THURSDAY AFTERNOON KEYNOTE

THURSDAY AFTERNOON KEYNOTE

THURSDAY AFTERNOON KEYNOTE

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INSIDE CONTENT

WESTWEEK Schedule page 3 designLAb page 12 PDC@40 page 14 Showroom News page 16 Product News page 18

pacificdesigncenter.com EDELMAN

PDC@40

WESTWEEK 2O15 DESIGN COMES OF AGE • WEDNESDAY, MARCH 25

OPENING KEYNOTE 10:00AM–11:00AM, SilverScreen Theater

KEYNOTE PRESENTED BY

PERSONAL BEST Moderator: Margaret Russell, Editor in Chief, Architectural Digest Panelists: Alexa Hampton and Michael S. Smith Alexa Hampton

Join Architectural Digest Editor in Chief Margaret Russell and AD100 interior designers Alexa Hampton and Michael S. Smith, who will discuss their own recent projects—the stylish renovation of Smith’s midcentury Palm Springs home and Hampton’s intrepid merging of three Manhattan apartments—as featured in the April 2015 issue of AD. The decorators will share how their personal design decisions inform and influence their work for their clients and offer ideas for anyone looking to refresh their home.

Reception to follow at A. Rudin, Suite G172.

RSVP required for reception at westweek2015.eventbrite.com

Margaret Russell Michael S. Smith

SHOWROOM PROGRAMS WEDNESDAY RSVP required for all events: westweek2015.eventbrite.com 11:00 AM – 4:00 PM Edelman Leather, Suite G158 Join Edelman for The Art of Leather. We are proud to announce Italian artist Selvaggia Armani will join us in our showroom all day to paint and create one-of-a-kind art with leather. All pieces … bags, portfolios and more … are signed originals. 15 patterns, 5 colors, each one composed with individual spirit. An auction, a drawing and a cocktail reception to follow. Art + Design = Luxury.

11:30 AM – 12:30 PM A. Rudin, Suite G172

12:30 PM – 2:00 PM Holly Hunt, Suite B377

Keynote Reception Join A. Rudin for a reception with Architectural Digest following the morning keynote presentation, including a preview of the new Jeff Andrews Collection for A. Rudin. Brunch and refreshments will be served.

Secrets to Become the Next Celebrity TV Designer. Best-selling author, TV personality and industry head-hunter Stephen Viscusi moderates an intriguing insider conversation sharing secrets that can get you and your work on television. From creating your sizzle reel to networking with TV producers, Viscusi Stephen Viscusi reveals tricks-of-the-trade positioning you as the next television or social media design star. Viscusi promises a special celebrity guest joining him on the Holly Hunt talk show-themed stage. Light lunch and refreshments will be served at 12:30 PM with program to follow. Limited seating for this very special event!

11:30 AM – 12:30 PM WITFORD, Suite 532 Timeless Style by Suzanne Kasler. Join California Homes Editor-in-Chief Susan McFadden for a conversation with celebrated interior designer and author Suzanne Kasler as they discuss the tastemaker’s new book, Timeless Style. Learn more about the designer, her inspirations and design philosophy. A lunch follows the presentation.

Susan McFadden

Suzanne Kasler

1:00 PM – 2:00 PM WITFORD, Suite B517 Join WITFORD and Suzanne Kasler for a reception and book signing in the WITFORD showroom.

RSVP to reserve seating and lunch.

Crestron Electronics, Suite G288

12:00 PM – 1:00 PM Thomas Lavin, Suites B309/B310 11:30 AM Brunschwig & Fils, Suite B639 Brunschwig & Fils invites you to join Philippe Gonzalez, Creations Metaphores Director of Collection, as he presents Creations Metaphores 2015: When Fashion and Movement Meet.

11:30 AM – 12:15 PM Mimi London, Suite G168 Building a Showroom Relationship. Join Mimi London showroom owner Mark Boone, Interiors’ Editor-in-Chief Michael Wollaeger and esteemed MLI represented designers Nick Berman and Coryne Lovick for an illuminating discussion about the key dynamics of today’s showroom model. How do designers find showroom representation? How do showrooms find new lines? Who is responsible for promotions? Sales?

Explore the ins-and-outs of this essential business relationship and learn about opportunities for your own business. Reception to follow.

Co-Dependent Relationships. Join Elle Decor at the Thomas Lavin showroom for a roundtable discussion exploring the influence the furniture designer, interior designer, architect and end-user exert upon each other. Karen Marx, Home Furnishings Director for the Hearst Design Group, engages furniture designer Dakota Jackson, interior designers Madeline Stuart and Chris Barrett, and architect Andrew Skurman in a lively discussion focused on the relationships and psychology influencing the process of great design.

Mark Boone

Design in the Digital Age. California Home + Design’s Editorat-Large Jennifer Mehditash joins Jaime Derringer, Founder + Executive Editor of Design Milk, product designer Brendan Ravenhill and bloggers/designers Christian May and Justina Blakeney for a panel discussion on the revolutionary and disruptive intersection between technology and design.

Witness a dynamic conversation on the changing nature of design in today’s digital world, and learn how online platforms give an unprecedented number of people around the world access to innovative design and architecture.

Essential RSVP. Boxed lunch for those who RSVP by March 18 to admin@thomaslavin.com.

Karen Marx

Dakota Jackson Michael Wollaeger Nick Berman

RSVP required at h.maurer@hollyhunt.com.

Follow Viscusi on Twitter@WorkplaceGuru.

Andrew Skurman

Jennifer Mehditash

Jaime Derringer

Brendan Ravenhill

Christian May

Chris Barrett

Justina Blakeney

Madeline Stuart

Coryne Lovick pacificdesigncenter.com

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WESTWEEK 2O15 DESIGN COMES OF AGE • WEDNESDAY, MARCH 25

SHOWROOM PROGRAMS WEDNESDAY CONTINUED RSVP required for all events: westweek2015.eventbrite.com

AFTERNOON KEYNOTE 3:00PM–4:00PM, Blue Conference Center, Suite B259 KEYNOTE PRESENTED BY

1:00 PM – 2:00 PM Fabricut, Suite B470 Color and Material Culture presented by Barry Dixon. “A room should start a conversation before an actual word is spoken”... such is the philosophy of Barry Darr Dixon. The quickest way to start that conversation is the color and pattern of fabrics in a space. They’re the words and Barry Dixon sentences that become the story of a home.

Hear how everyday color inspired Barry’s latest collections for Vervain and C2 Paint. Refreshments will be served.

…OR MAYBE IT’S THE WEATHER? Melissa Goldstein

Tanya Aguiniga

1:30 PM – 2:30 PM Bausman & Company, Suite B370

Moderator: Melissa Goldstein, Senior Contributing Editor, C & C Home Magazines Panelists: Tanya Aguiniga, Stefan Bishop, Oliver Furth, David Wiseman

Designing to Engage the Modern Family: Interiors, Lighting & Landscape. Captivate, inspire and engage today’s families through thoughtful environments by putting the “family” back into the room. See how innovative furniture choices, active garden elements and new LED lighting technology actually encourage family gatherings. A reception follows at Bausman & Company, Suite B355.

Moderator: Bret Parsons, Architectural Division Director, Coldwell Banker Panelists: Sari Ehrenreich, Principal, Sari Ehrenreich Designs; Anna Hoffman, Landscape Architect, Doyle, Herman Design Associates; Jez Blacker, Principal Designer, Illum Lighting Stefan Bishop

Oliver Furth

Bret Parsons

Sari Ehrenreich

1:30 PM Kravet, Suite B624 Paint transforms. It’s one of the easiest ways to turn a wall, a room or an entire space into something totally different. Color is the first part of that journey, but it’s not the whole story. Join us in conversation on Benjamin Moore 2015 Color of the Year with Benjamin Moore’s A&D Specialist Kali Sipes. Benjamin Moore’s Territory Representative, Steve Cunningham, will also join the conversation to discuss product trends that inspire and fuel the imagination.

2:00 PM – 3:00 PM Ebanista, Suite G190 A Classical Foundation for Contemporary Living. Join Robb Report Home & Style Editor Lori Bryan as she leads a lively discussion with world-renowned estate architect Richard Landry and celebrated interior designers Geoffrey Bradfield and Suzanne Tucker about creating refined and enduring residences that successfully merge classical architecture with contemporary lifestyles. Find out how they create homes that honor the architecture of the past. Refreshments will be served.

Geoffrey Bradfield Richard Landry

Suzanne Tucker

2:00 PM – 3:00 PM Reagan Hayes, Suite B300 Join designer Reagan Hayes and Mat Sanders, Creative Director of Domaine, for an afternoon to remember. Reagan, Mat and editors from Domaine will be on hand to mix and mingle with WESTWEEK attendees while hobnobbing and snapping pics* with the likes of “Tony Duquette” and “Dorothy Draper”. Make your Instagram feed the envy of your friends! #DomaineLovesReagan *Selfie sticks will be provided

Los Angeles has long been a trailblazer in the realms of architecture, design and fine art. But only in recent years has the city finally received its due as a cultural and creative global center.

Now, with the international community looking West to seek out inspiration and source talent, a thriving Design-Art hybrid movement has emerged. C Magazine’s Melissa Goldstein joins LA><ART><DESIGN chair and interior decorator Oliver M. Furth, sculptor and decorative artist David Wiseman, sculptor and decorative artist Stefan Bishop and fiber artist Tanya Aguiniga in a conversation aimed at exploring the perfect storm that catapulted Los Angeles onto the international stage, delineating the meaning of art as design (and vice versa), and taking an educated peek into the future to see what’s to come.

Reception follows, location TBA.

David Wiseman

RSVP required for reception at westweek2015.eventbrite.com

2:30 PM – 3:30 PM Cooper Pacific Kitchens, Suite G273

4:00 PM – 6:00 PM Stark Fabric, Wallcovering & Furniture, Suite B617

Dynamic guest speaker Eric Remmen of Purcell Murray, the West Coast’s resident La Cornue expert, will discuss the beauty of our newest La Cornue Range and cabinetry addition to the showroom. Sleek, sexy and streamlined. We invite you to join us for the unveiling of our newest and most exciting kitchen display. Luxurious materials new to the market and exquisite attention to detail have come together in a wholly new genre of kitchen design.

Join Stark for a Concert with Casamance!

Mathieu Pintout, Vice President of Casamance … and piano virtuoso … will debut the new Misia Collection and treat guests to a live concert, champagne and hors d’oeuvres. Misia is the desire for a new kind of luxury, influenced by the charm and glamour of Parisian nights and the sunny, Art Deco flavor of Miami with linens and printed, natural cotton velvets.

3:00 PM – 4:00 PM Donghia, Inc., Suite G144 New 2015 Spring Textile Collections! Andrea Favaretto Rubelli, CEO Donghia and Co-CEO Rubelli, presents Donghia’s Spring 2015 textile collection Blue Dawn, inspired by Nature’s neutral palette of warm and cool hues and natural textures. Nicolò Rubelli, Co-CEO Rubelli, shares the magic and inspiration from Rubelli’s new 2015 collection, built on savoir-faire that maintains its roots from the past. Carolyn Reed, Vice President, Donghia, presents highlights from SAHCO’s brilliant 2015 textile collection.

Lori Bryan

The Los Angeles Design Movement in 2015

4:00 PM – 6:00 PM Michael Taylor Designs, Suite B542 The Great Outdoors. Michael Taylor Designs is thrilled to announce collaborations with designers Suzanne Tucker and Abe Jerome. Tucker’s California Collection outdoor textile line fuses casual design with timeless elegance while Jerome’s sleek and contemporary outdoor furniture, inspired by historical European designs, adds interest and character to any outdoor space. Join the designers and Interiors’ Editorin-Chief Michael Wollaeger for a wine and hors-d’oeuvres reception to experience these exciting new collections.

Steinway & Sons, Green Building Lobby Steinway & Sons celebrates the West Coast debut of two new instruments with a champagne reception. Preview the 600,000th Art Case piano, a one-of-a-kind instrument designed by world-famous furniture designer Frank Pollaro valued at $2.4 million, and the Spirio player piano system, the first factory installed player system in the company’s 162 year history. Opening in Beverly HIlls March 2015, the Steinway Piano Gallery is the go-to destination for the interior design trade and their discerning clientele.

4:00 PM – 7:00 PM Edelman Leather, Suite G158 Join Edelman for The ART of LEATHER featuring an auction, drawing and cocktail reception with Italian artist Selvaggia Armani.

Michael Taylor Designs

pacificdesigncenter.com

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WESTWEEK 2O15 DESIGN COMES OF AGE • WEDNESDAY, MARCH 25

OPEN HOUSE EVENTS WEDNESDAY 9:00 AM – 5:00 PM Andrew Martin, Suite G295 Please visit our showroom to see our newest fabric collections as well as our ever-changing assortment of furniture, lighting and accessories. As always everything in our showroom is available for purchase off the floor to satisfy the desire for instant gratification.

Duralee, Suite B601 Duralee invites you to stop in for sweets and a refreshing glass of lemonade as we give you a special look at the new Thomaspaul Indoor/Outdoor Wovens exclusively for Duralee Pavilion. With designs that dance from nautical to classic to mod, the fabrics of Thomaspaul Indoor/Outdoor Wovens feature Thomas’ most popular motifs along with new introductions … all utilizing technology that enhances performance while maintaining a soft hand.

9:00 AM – 5:30 PM David Sutherland Showroom, Suites B175/B182 The David Sutherland Showroom invites you to an open house during WESTWEEK. Preview the latest collections from Sutherland® and Perennials® as well as the showroom’s 5,000 square foot expansion. From new fabrics in playful and inspiring color ways, to an entire new collection of garden accessories and outdoor furniture, don’t miss David Sutherland Showroom during WESTWEEK.

9:00 AM – 6:00 PM Hokanson Custom Carpets, Suite B613 Hokanson is exceptionally proud to bring our latest, contemporary designs to the Pacific Design Center. Please feel free to take your time among our collections and see for yourself this season’s visionary designs, interpreted in weaves, textures and fibers uniquely crafted by the artisans of Hokanson.

Maharam, Suite G152 Designed by the architect Neil Logan in collaboration with conceptual multimedia artist Liam Gillick, Maharam’s new Pacific Design Center showroom features a curated display of Maharam’s comprehensive collection of textiles for commercial and residential interiors.

Andrew Martin

9:30 AM – 4:30 PM International Down & Linen, Suite B368

11:00 AM – 5:00 PM Cooper Pacific Kitchens, Suite G273

All There in Black and White. Be bold in your bedroom and make a commitment to pure pattern in the new dramatic statement patterns from Missoni Home. Purely modern, a black and white palette sets the stage for any mood in accents and accessories. Stop in the showroom to explore and play with the options.

Sleek, sexy and streamlined. We invite you to join us for the unveiling of our newest and most exciting kitchen display.

Luxurious materials, new to the market, and exquisite attention to detail have come together in a wholly new genre of kitchen design.

9:30 AM – 5:00 PM Cowtan & Tout, Suite B647 Take a journey through time across the globe. Manuel Canovas introduces an enchanting collection of exotic motifs, charming florals and vibrant upholstery plains. Stop by the Cowtan & Tout showroom to view these designs.

10:00 AM – 4:00 PM Panache Designs, Suite B524 Panache Designs invites you to meet Phillip Jeffries, Creative Director at Edward Ferrell + Lewis Mittman, at a WESTWEEK Open House and introduction of the Atelier Collection. This sophisticated collection is the result of collaborations with designers Marks & Frantz, Katie Eastridge, Barry Goralnick and Phillip Jeffries. Taking center stage in the showroom is the Aurora Sofa designed by Phillip. Aesthetically pleasing, the classic Moderne style sofa complements the rest of the collection, including a wide array of finely detailed upholstery and accent tables.

10:00 AM – 5:00 PM Pindler, Suite B530 Join Pindler for an Open House. Stop by the showroom for some refreshments and to view our newest products.

Schumacher/Patterson, Flynn & Martin, Suite B489 Schumacher is pleased to now offer the understated and elegant Veere Grenney Fabric Collection. Designed by the acclaimed international designer, each pattern reflects the contemporary classicism of his signature style. Hand-blocked in the UK, the prints’ dusty and soft color palette is sophisticated, yet livable with geometric designs that all seamlessly complement one another. Stop by the showroom to view this stunning line of fabrics and to see our new spring collections.

11:00 AM – 6:00 PM DEDON, Suite B188 Join DEDON for our Open House to preview the new extension of the iconic Swingrest Collection. The new extensions, SwingMe and SwingUs, are a unique lounge system created by the acclaimed French-Romanian designer Daniel Pouzet. Stop in and be one of the first to experience the new additions to our Swingrest Collection.

2:00 PM – 5:00 PM Summit Furniture, Suite B135 Join Summit President Jane Sieberts and Town & Country Associate Publisher Matthew Talomie for the WESTWEEK debut of Krios, Summit’s ‘next-gen’ collection designed by Conrad Sanchez. Enjoy a glass of Prosecco and be among the first to see this low and loungey, hip yet grown-up furniture.

With its oversized proportions, extra-deep seats, thick cushions and generous width, Krios is designed for casual comfort …

California style. Its modern aesthetic blends effortlessly into the quintessential Conrad Sanchez California-lifescapes that inspired it. Meet Krios designer Conrad Sanchez.

3:00 PM – 5:00 PM Scott Group Custom Carpets, Suite M4 Join Scott Group Custom Carpets and Hokanson as they introduce their latest collection of custom rugs and carpets. The Vienna Collection combines structured geometric patterns with soft subtle texture. Drawing inspiration from runway fashion, these textural patterns layer a range of pile heights and yarn deniers to create unique menswear and garment-inspired looks.

Hokanson

David Sutherland

International Down & Linen

Maharam Panache

BY INVITATION ONLY

STARS OF DESIGN Established by Pacific Design Center 20 years ago, the Stars of Design Awards honors Southern California’s most prolific talents for their accomplishments, commitment to excellence and contributions to their profession across the creative disciplines.

To celebrate PDC’s 40th Anniversary, the Stars of Design ceremony commemorates 20 years and nearly 200 honorees in art, architecture, interior design, landscape design, photography and graphic arts.

pacificdesigncenter.com

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WESTWEEK 2O15 DESIGN COMES OF AGE • THURSDAY, MARCH 26

THURSDAY MORNING KEYNOTE 10:00AM–11:00AM, Blue Conference Center, Suite B259 KEYNOTE PRESENTED BY

INSIDE THE DESIGNER’S STUDIO WITH MARY MCDONALD Moderator: Pamela Jaccarino, Editor-in-Chief, Luxe Interiors + Design Join Luxe Interiors + Design Editor-in-Chief Pamela Jaccarino for a revealing, up-close-and-personal conversation with celebrated tastemaker, exuberant A-list decorator, product designer, author and TV personality Mary McDonald. Learn about McDonald’s insights to her creative passions, how her sensibilities and inspirations inform her work and what’s next for this fearless diva of design.

Reception to follow at Schumacher/Patterson, Flynn & Martin, Suite B489.

Pamela Jaccarino

RSVP required for reception at westweek2015.eventbrite.com

Mary McDonald

SHOWROOM PROGRAMS THURSDAY RSVP required for all events: westweek2015.eventbrite.com 11:00 AM – 12:00 PM Donghia, Suite G144 Origins: The 2015 Élitis Collection. Olivier Thienpont, Export Sales Manager, Élitis, shares the latest from the 2015 collection, inspired by the amazing encounters with craftspeople passionate about their work, whose infinite inspiration continues to fuel the imagination. Raffia, wood, metal and linen have proved to be the essential elements of Élitis’ DNA, and have now been interpreted from different angles. Relentless inspiration and creation have allowed the discovery of new techniques that were once nonexistent.

1:00 PM – 2:00 PM Baker Knapp & Tubbs, Suite B525

2:00 PM – 3:00 PM Crestron Electronics, Suite G288

Secrets to Design Licensing. Want to know what it takes to design a collection for a furniture company like Baker?

Join John Hart, Kohler Interiors Chief Creative Officer and President of McGuire Furniture; celebrated designers India Hicks, Founder and creative force behind IndiaHicks.com and Julia Buckingham, Principal of Buckingham Interiors + Design; and Laurie Salmore, Founder/Principal, Salmore Partners as they reveal the ins-and-outs of design licensing and brand building. The panel will discuss topics like getting started, how to get noticed and pitfalls to avoid in this potentially lucrative side of the design business. Reception to follow.

Join celebrated tastemaker Christopher Kennedy for an exciting discussion featuring cutting-edge design applications and solutions in motorized window coverings and home automation technology, as featured at the Christopher Kennedy Compound during the 2015 Palm Springs Modernism Week. Cara Webb, Regional Manager of Hartmann and Forbes, and Michelle Baker, Market Christopher Development Manager of Crestron Electronics, Kennedy join the conversation to discuss the collaboration between the two brands, the latest innovations in customized, hand-woven shade fabrics and technology advancements in motorized window coverings. Light appetizers and drinks will be served.

11:30 PM – 12:30 PM Schumacher/Patterson, Flynn & Martin, Suite B489 Keynote Reception Join Luxe Interiors + Design and Mary McDonald for a reception celebrating the launch of the designer’s new collection for Schumacher.

12:00 PM – 1:00 PM Thomas Lavin, Suite B 309/B310 Meet Multifarious Maya. The Thomas Lavin showroom welcomes Maya Romanoff, the largest hand-made wallcovering manufacturer in North America, with a live painting demonstration of MAYA’s hand-crafted products. An artist and legend in inventing surfacing materials, Romanoff was known as Multifarious Maya after he burst onto the American design scene as a tie-dye wunderkind in the 1960s. Joyce Romanoff will host the painting demonstration and also present her late husband’s biography, Multifarious.

Essential RSVP. Boxed lunch for those who RSVP by March 18 to admin@thomaslavin.com.

Julia Buckingham John Hart

India Hicks

Laurie Salmore

1:00 PM – 2:00 PM Using Social Media to Grow Your Brand presented by Reagan Hayes Blue Conference Center, Suite B259 Join Erin Gates from Elements of Style as she steps inside the world of technology with L.A. interior designer Betsy Burnham, Nashville designer Benjamin Vandiver and Louise YoungsonKlasfeld from Viyet, an online marketplace for pre-owned designer furnishings that is now expanding to Los Angeles.

Panelists will discuss their use of social media platforms to grow their brand and reach new clients. Reception and book signing with Erin Gates to follow in the Reagan Hayes showroom, Suite B300.

Crestron

4:00 PM – 5:00 PM Ralph Pucci, Suite B203 Keynote Reception Join AIA Los Angeles and the panel for a reception in the Ralph Pucci showroom immediately following the presentation.

Maya Romanoff at Thomas Lavin

Betsy Burnham

Erin Gates

Louise Klasfeld

Benjamin Vandiver

pacificdesigncenter.com

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WESTWEEK 2O15 DESIGN COMES OF AGE • THURSDAY, MARCH 26

THURSDAY AFTERNOON KEYNOTE 3:00 PM–4:00PM, Blue Conference Center, Suite B259 KEYNOTE PRESENTED BY

THE COLLABORATIVE PARADIGM: Transforming Design Through Cooperative Process Moderator: Nicci Solomons, Executive Director, AIA Los Angeles Panelists: Joan Behnke, Hagy Belzberg, David Hertz and Dorothy Macik

Nicci Solomons

Client projects are benefiting from a transformation in the interactive between firms and disciplines, as the working relationships between architects, designers and builders shift from hierarchical and independent to holistic and cooperative. Addressing this evolving dynamic, AIA Executive Director Nicci Solomons engages A&D innovators Joan Behnke, Hagy Belzberg, David Hertz and Dorothy Macik in an introspective dialogue revealing the creative and practical opportunities of the team approach. From sharing vital information at the onset and ensuring the client’s ultimate vision is understood, to perfecting the creative execution, discover how these professionals embrace an integrated, collective design philosophy to exceed client expectations.

Joan Behnke

Reception to follow at Ralph Pucci, Suite B203.

Hagy Belzberg David Hertz

RSVP required for reception at westweek2015.eventbrite.com

Dorothy Macik

OPEN HOUSE EVENTS THURSDAY 9:00 AM – 5:00 PM Andrew Martin, Suite G295 Please visit our showroom to see our newest fabric collections as well as our ever changing assortment of furniture, lighting and accessories. As always everything in our showroom is available for purchase off the floor to satisfy the desire for instant gratification.

Duralee, Suite B601 Duralee invites you to stop in for sweets and a refreshing glass of lemonade as we give you a special look at the new Thomaspaul Indoor/Outdoor Wovens exclusively for Duralee Pavilion. With designs that dance from nautical to classic to mod, the fabrics of Thomaspaul Indoor/Outdoor Wovens feature Thomas’ most popular motifs along with new introductions … all utilizing technology that enhances performance while maintaining a soft hand.

9:00 AM – 5:30 PM David Sutherland Showroom, Suites B175/B182 The David Sutherland Showroom invites you to an open house during WESTWEEK. Preview the latest collections from Sutherland® and Perennials® as well as the showroom’s 5,000 square foot expansion. From new fabrics in playful and inspiring color ways, to an entire new collection of garden accessories and outdoor furniture; don’t miss David Sutherland Showroom during WESTWEEK.

9:00 AM – 6:00 PM Hokanson Custom Carpets, Suite B613 Hokanson is exceptionally proud to bring our latest, contemporary designs to the Pacific Design Center. Please feel free to take your time among our collections and see for yourself this season’s visionary designs, interpreted in weaves, textures and fibers uniquely crafted by the artisans of Hokanson.

9:00 AM – 6:00 PM Maharam, Suite G152

10:00 AM – 5:00 PM Schumacher/Patterson, Flynn & Martin, Suite B489

Designed by the architect Neil Logan in collaboration with conceptual multimedia artist Liam Gillick, Maharam’s new Pacific Design Center showroom features a curated display of Maharam’s comprehensive collection of textiles for commercial and residential interiors.

Schumacher is pleased to now offer the understated and elegant Veere Grenney Fabric Collection. Designed by the acclaimed international designer, each pattern reflects the contemporary classicism of his signature style. Hand-blocked in the UK, the prints’ dusty and soft color palette is sophisticated, yet livable with geometric designs that all seamlessly complement one another. Stop by the showroom to view this stunning line of fabrics and to see our new spring collections.

9:30 PM – 5:00 PM Cowtan & Tout, Suite B647 Take a journey through time across the globe. Manuel Canovas introduces an enchanting collection of exotic motifs, charming florals and vibrant upholstery plains. Stop by the Cowtan & Tout showroom to view these designs.

Pindler, Suite B530 Join Pindler for an Open House. Stop by the showroom for some refreshments and to view our newest products.

11:00 AM – 6:00 PM DEDON, Suite B188

10:00 PM – 4:00 PM Panache Designs, Suite B524 Panache Designs invites you to a WESTWEEK Open House and introduction of the Atelier Collection. This sophisticated collection is the result of collaborations with designers Marks & Frantz, Katie Eastridge, Barry Goralnick and Phillip Jeffries.

Taking center stage in the showroom is the Aurora Sofa designed by Phillip. Aesthetically pleasing, the classic Moderne style sofa complements the rest of the collection, including a wide array of finely detailed upholstery and accent tables.

Join DEDON for our Open House to preview the new extension of the iconic Swingrest Collection. The new extensions, SwingMe and SwingUs, are a unique lounge system created by the acclaimed French-Romanian designer Daniel Pouzet. Stop in and be one of the first to experience the new additions to our Swingrest Collection.

Michael Taylor Designs, Suite B542

Join Scott Group Custom Carpets and Hokanson as they introduce their latest collection of custom rugs and carpets. The Vienna Collection combines structured geometric patterns with soft subtle texture. Drawing inspiration from runway fashion, these textural patterns layer a range of pile heights and yarn deniers to create unique menswear and garment-inspired looks.

Michael Taylor Designs is pleased to announce the launch of the California Collection, an exciting outdoor textile collection by award-winning San Francisco interior designer Suzanne Tucker.

Often referred to as his protégée, Suzanne has interpreted Taylor’s mastery of scale and proportion and his legacy of color and texture into a timeless and elegant outdoor textile collection suitable for a wide variety of design styles. This new collection embodies a chic and casual design aesthetic with a broad range of easy-care outdoor solids, stripes, textures and patterns. Available at all Michael Taylor Designs showrooms nationally.

3:00 PM – 5:00 PM Scott Group Custom Carpets, Suite M4

Schumacher

Duralee

10

pacificdesigncenter.com

Scott Group

Cowtan & Tout

Pindler

designLAb Highlights 2J KENNY SCHARF WON JU LIM Curated by Helen Varola, designLAb Director Opening Reception: Tuesday, March 24, 5:00-9:30 PM On view through July 31 Pacific Design Center celebrates its 40th year with a site-specific commissioned installation in the Blue Lobby by 2J (sculptor Justin Beal and painter Jesse Willenbring) that considers the history of Cesar Pelli/Gruen Associates’ groundbreaking design for the Pacific Design Center as well as the building’s function within the daily commerce of design. Two other exhibits in the Lobby refer to the aesthetics of the Pacific Design Center as an iconic urban presence: an installation by Won Ju Lim and in the Green Lobby, Kenny Scharf’s Daisymobile (1975/2014), a Pontiac automobile the artist re-interpreted in terms of his iconic exuberant style.

2J 2JPDC, a site-specific installation by 2J (sculptor Justin Beal and painter Jesse Willenbring) considers the history of Cesar Pelli/Gruen Associates’ groundbreaking design for the Pacific Design Center as well as the building’s function within the daily commerce of design.

The focal point of the exhibition is an existing system of 2J walls and tables that use vertical and horizontal glass planes that divide the space into layers of superimposed and overlapping imagery. The graphic images in 2JPDC, printed with a digital process commonly associated with commercial signage, draw on a number of historical sources, including a 1981 issue of the Japanese Magazine Global Architecture (which includes Kenneth Frampton’s essay on Cesar Pelli, “Building for Megalopolis”), an anecdotal account of Robert Venturi’s mother’s geraniums and a library of widely available library of computer-generated water graphics.

Treating images with a sculptural sensibility, 2J produces modular systems of furniture, objects and installations that collapse the boundary between surface and support and undermine the conventional binaries of repression and expression that so often divide the realms of design and art.

WON JU LIM

sculpture and modernist architectural tropes, with its use of translucent and colored Plexiglas units of different sizes stacked up in boxlike shapes to assemble model-scale “buildings” in futuristic cityscapes. Interior light boxes direct light through several layers of Plexiglas to create entirely new visual effects that make the work seem to be lit up from within. The artificial materiality of the construction, as well as the dramatic setting of the large-scale pieces, with their magical use of the light box create its own powerful glowing space. The exhibit is curated by Alexandra Lippman.

KENNY SCHARF Located in the Green Lobby is Kenny Scharf’s Daisymobile, (1975/2014), a customized Pontiac automobile sculpture that features the artist’s iconic imagery. For Scharf, the car is a natural extension of his practice of transforming mass-produced objects of daily life, like televisions and telephones, into boldly colored assemblages. With their ultramodern design features, automobiles of the late 1950s, 1960s and 70s are for the artist the personification of the era’s optimism and innovation. More than just an aestheticization of objects, these customized vehicles are Scharf’s exuberant, maximalist interpretation of what was once America’s futuristic utopia.

MAHARAM Visit Maharam’s new showroom at the PDC (Suite G-152) designed by architect Neil Logan and British artist Liam Gillick, which was recently featured in Architectural Digest.

In addition to a comprehensive offering of textiles, Maharam works with esteemed artists, designers, photographers and illustrators to create large-scale digitally printed wall installations. The Maharam showroom features Maharam Digital Projects’ Orange_Lemon_ Chex, by Guyton\Walker.

BERNHARD WILLHELM and JUTTA KRAUS at MOCA PDC On view through May 17 The Museum of Contemporary Art, Los Angeles presents the first American museum exhibition of the work of fashion designers Bernhard Willhelm and Jutta Kraus. Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger is a sitespecific work at MOCA Pacific Design Center that functions as a sculptural installation and features their Fall / Winter 2015-16 collection.

Including video, photography, and displays of ephemera and objects selected by Willhelm, the installation is a meditation on the future of commerce, and the designers’ response to the uniformity of consumerism in the 21st century.

Echoing the colorful dynamic of the Pacific Design Center’s presence as urban landscape are two large-scale mixed media installations

by Los Angeles artist Won Ju Lim. The works, entitled Emerald (2002) and White (2004) typify the artist’s play with post-minimalist

Won Ju Lim, Emerald, 2002. Courtesy Patrick Painter Gallery.

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2J, 2JPDC table detail, 2015. Courtesy 2J.

Kenny Scharf, Daisymobile, 1975/2014. Courtesy Honor Fraser Gallery. Photo by Eden Phair.

Orange_Lemon_Chex (detail) © 2012 Guyton\Walker, Maharam under license.

Krysten Cunningham, The Room is Filled with Rainbows, 2014. Courtesy VAROLA.

Christopher W. Mount Gallery

CMay Gallery

Suite B215 anthonyjamesstudio.com

Suite B267 christopherwmount.com

Industry Gallery

Suite B222 boitenoiregallery.com

Suite B226 cmaygallery.com

Suite B270 industrygallerydc.com

contact gallery for info

Josephine Wister Fauer: Last Witness

When the Future Had Fins: American Automotive Designs and Concepts 1959-1973

Bahk Seon Ghi: Point of View

contact gallery for info

MICUCCI ARTE

Thomas Paul Fine Art

VAROLA

Young Projects

Ground Floor Lobby

Suite B209 micucciarte.com

Suite B275 tpaulfineart.com

Suite B230 youngprojectsgallery.com

Venini Venetian Glass Design

Group Exhibit/ Brian Ingham

Boîte Noire Gallery

Anthony James

Suite B256 helenvarola.com Krysten Cunningham: Procession of a Rectangle

Andrew Ananda Voogel: Black Water Harm van den Dorpel: Loomer

Lawrence Cantor Fine Art Suite B275 lawrencecantorfineart.com Group Show

2J (Justin Beal/ Jesse Willenbring) Won Ju Lim, Kenny Scharf

Mary Younakof Suite B239 343dresses.com contact gallery for info.

Maharam Suite G152 maharam.com

Opening March 24 Happy Hour by Red Seven

Guyton\Walker

designLAb, directed by New York-based curator Helen Varola, provides a platform to explore a variety of art practices and media in the heart of West Hollywood at the landmark Pacific Design Center (PDC). designLAb galleries are located on the Second Floor with special exhibits in the ground floor lobbies. Presenting a sprawling international art scene, designLAb has included projects and gallery exhibitions with Simryn Gill, Fabrice Hyber, Katherine Bernhardt, LAND, Alex Israel, Piero Golia, Andrea Zittel, Diana Thater, Will Ryman, Tejo Remy, Elena Manferdini, Roman Signer, Yue Minjun, The Estate of Ronald Bladen, Lita Albuquerque, Stephen Kaltenbach, Eli Langer, Nam June Paik, Honor Fraser Gallery, Cherry and Martin Gallery, Tracy Williams Ltd, Patrick Painter Gallery, Christopher Grimes Gallery, Pacific Standard Time and ALAC (Los Angeles Contemporary Art Fair). In 2012 Art in America wrote, “Under Helen Varola... the PDC has become the home of some of L.A.’s most innovative ambitious young galleries.” designLAb exhibitions receive ongoing reviews in important publications such as Artforum, Art in America, Flash Art, Domus, Architectural Digest, Interview, Los Angeles Times, The Art Newspaper and The Huffington Post.

For further information please visit pacificdesigncenter.com/designLAb/ or email My Linh Miles, designLAb Coordinator at mylinh@helenvarola.com.

Bahk Seon Ghi, Water Plate, 2014. Courtesy CMay Gallery.

Andrew Ananda Voogel, Nocturne, 2014. Courtesy Young Projects.

“A TOUCHING, IMPECCABLY CONTROLLED DRAMA.” MANHOLA DARGIS, THE NEW YORK TIMES

NEW RELEASES

DELI MAN

In Theatres March 6th

3 HEARTS

In Theatres March 13th

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PDC@40

Design Comes of Age: The Blue Whale Celebrates its Ruby Anniversary “Pacific Design Center is a six-story blue presence that is felt from great distances.” -Progressive Architecture, 1976 From its inception, Pacific Design Center aimed to become a revolutionary force in the world of interior design. A transformative West Coast presence seeking to transcend traditional roles of “merchandise marts” as a national hub for decoration, culture, and events. Today PDC is a thriving international design destination, housing over 85 showrooms, and 2,200 product lines; a soughtafter venue hosting events by some of the world’s leading brands; a cultural center, home to a satellite branch of the renown Los Angeles Museum of Contemporary Art (MOCA), and through its designLAb initiative and a dynamic partner to the Hollywood film industry hosting hundreds of screenings and film shoots each year. If anniversaries serve as benchmarks of an institution’s overall trajectory, then 40 years after its debut, it would seem like Pacific Design Center is well underway to becoming the multi-dimensional landmark it set out to be. The history of the iconic “Blue Whale,” however, has hardly been predictable or linear. PDC’s is a story of early success, struggle, and reinvention— a story not entirely uncommon in a city that rarely ever adheres to convention.

“There is a certain openness, a certain lightness to work on the West Coast, which allows for, and even requires, an architecture that is a little more daring.” -Caesar Pelli Makings of a Landmark What started off as an ambitious attempt to give focus to the thriving Los Angeles interior design and furnishings industry of the 1970s soon became one of the most influential and defining projects for the West Coast interior design trade.

Originally conceived in 1971, The Pacific Design Center was developed by Gruen Associates and designed by internationally celebrated Argentinian-American architect Cesar Pelli to be purposely “out scale with the neighborhood.”

Ron Kates, leasing agent for the Design Center at the time, shared his own vision for the project, explaining that the six-story low-rise aimed to be “more than just a vertical mall of shops, but the heart and soul of the decorating business in Los Angeles.” The “Blue Whale,” as it would be affectionately known by many in the community, was in fact an effort to consolidate the disparate design industry of the Beverly-Robertson area. Already a prolific hub for furnishings and interior design, Los Angeles was thought to lack a centralized market that could serve as a one-stop shop for professionals looking for sought-after local and international product. Given the large scale of the project— a massive 771,000 square feet of showroom space with an adjoining 2,000 car parking-lot — the building would in fact help to shape not only the design industry, but by virtue of its size, the surrounding area.

Construction of the metal and glass structure, which received an unprecedented 2-year building permit from the city, began in 1973 on land acquired from the Southern Pacific Land Company. From an architectural standpoint, the titanic asymmetrical building was met with strong skepticism by the community, particularly given the daunting sight of its steel skeleton extending far beyond anything in the vicinity. “The building was conceived as an extruded form

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cut off at both ends” explains Pelli, “an architectural fragment sitting on the ground in a very bright, unusual color to make it unique.” However, upon it’s completion in 1975, it wasn’t long before the building received wide praise from admirers around the world, given its sophisticated fluid shape and bold blueglass panels echoing the nearby Pacific Ocean. From a leasing perspective, the future Design Center was an instant hit, boasting a 65% lease rate before its completion. By 1976, PDC hosted some of the most recognizable names in interior design and furnishings, including Knoll International, Herman Miller, Kneedler-Fauchère, Baker, and Lee/Jofa.

“Design defines our individuality. This project allows us to create an environment that defines design.” -Charles S. Cohen Pieces of a Puzzle Within a decade, PDC had become an undisputed leader in West Coast architecture, interior design, and furnishings. WESTWEEK, its annual design conference, had gathered significant momentum, attracting a global audience of nearly 20,000 visitors each year. The dramatic success of the building along with a 100% occupancy rate, lead to the development of an additional 475,000 square feet of showroom space known as the Phase II expansion. While the original 1970s concept proposed a 3 building complex — a rectangular Blue Building, a triangular Green Building, and a semicircular Red Building— this much anticipated geometric sequel sought to help solidify the PDC as a local landmark, and the heart of the Los Angeles design trade. The Green Building was completed in 1988, with a projected 50 brands looking to open or expand showrooms, however a sudden shift in the contract and office furnishings industry, followed by a drastic economic downturn lead to a steep decline in leases by 1991. “As we went through the recession, the street became more viable,” shares Rocky LaFleur, who currently works as Hospitality and Residential Outside Sales Representative for Kneedler-Fauchère. He recalls his time working with the leasing team at Pacific Design Center, and the challenges he faced to fill available showroom space with short-term leases and temporary tenants as a significantly difficult time for the building. However, there were valuable lessons to be learned from the changing dynamics in the design trade. “The tenants of the building have all learned how to adapt,” he explained, “every customer that enters the door today is valued as a result.”

In 1999, prolific Manhattan-based developer Charles S. Cohen acquired Pacific Design Center, adding the West Coast landmark to his already impressive portfolio of nationwide properties.

Cohen was no stranger to the design trade, owning and operating the iconic Decoration and Design Building in New York City, and later the Decorative Center Houston and the Design Center of the Americas. Besides dramatic improvements to the infrastructure of the Blue Building to reflect a more contemporary and accurate idea of the interior design trade, Cohen transformed the Green Building to luxury office space. By diversifying the tenant base, he sought to make the campus considerably more approachable, and more in line with his vision for the PDC as a leading cultural and entertainment destination. “It’s about connecting the Design Center to its community,” he explained, “most importantly the creative community which is right at our doorstep.” However, it was yet another key development under Cohen’s leadership that would have the greatest impact in shaping the building and fulfilling his vision for the property: the construction of the Red Building.

“Everyone recognizes that the business as we knew it 30 years ago has changed. PDC gives you relationships, it gives you connections.

People are here to be inspired.” -Rocky LaFleur A Unique Sculpture Garden Completing Cesar Pelli’s vision of the PDC as a king-size sculpture garden, the City of West Hollywood enthusiastically authorized the development of the Red Building in 2004. By 2012 the 400,000 square foot, 16-story ruby Red Building, joined its Blue and Green counterparts creating one of the most recognizable landmarks in the whole of Los Angeles. For Pelli, this was no minor accomplishment, concluding over four decades of designs, revisions, and uncertainty as to whether his trilogy would ever come to fruition. The Red Building, developed as top-ofthe-line luxury office space for creative brands, employed revolutionary new technologies to attain its striking hue. “This is not a color that exists in a vacuum, it’s part of a group,” stressed Pelli, “and the group needs to work like a great painting.” This harmony of shape and color of course reflected the seamless and natural relationship between culture, art, and design that now coexisted in the property.

The “Blue Whale” also saw a significant resurgence during the early Cohen years, attracting some of the most highly respected names in the interior design trade including Thomas Lavin, Holly Hunt, JANUS et Cie, and Summit. Many of these names would eventually become synonymous with the PDC, and come to represent the caliber of product and talent in the building. “There is a misunderstanding by some people on the street about what the building has to offer,” explains Thomas Lavin, who recently expanded his prestigious showroom. “I think when designers are really doing their shopping, they go to PDC, and it certainly is the international destination for home furnishings.” While the design trade has and continues to evolve at an unprecedented pace, and the role of design centers and showrooms has shifted, there is something timeless about the PDC. “Today, the value of the design center becomes heightened because it’s about relationships and about community,” says LaFleur. “So much of the value of this business is people coming together to talk to each-other.”

The Pacific Design Center has come a long way from its beginnings as an effort to consolidate the Los Angeles interior design trade. It has become an international design destination fostering strong relationships with leading voices in design like Architectural Digest and Elle Decor, and renown designers like Kelly Wearstler, Timothy Corrigan, and Barbara Barry. It has become a sought-after event venue attracting international brands like City of Hope and Land Rover, and a hub for international-caliber art exhibitions from the likes of Steve McQueen and Jacob Hashimoto. Above all, it has embraced the creative community in unprecedented ways, opening its doors to exciting new prospects.

The PDC today. Photo: Scott Frances

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Showroom News PDC highlights an array of brands revealing new and increased showroom presence, delivering more than 20,000 additional square feet of fresh product resources for trade professionals and discriminating consumers of design.

8 New Lines Celebrate Expansion Thomas Lavin

Suite B309/310 310-278-2456 thomaslavin.com

The Thomas Lavin Showroom is excited to announce a complete remodel and expansion, with the addition of the new Christian Liaigre Boutique and introduction of significant several new collections. Suite B309 presents renowned French design Liaigre’s furniture, lighting and fabric collections, exquisitely crafted with the utmost attention to detail and use of fine quality materials.

The remodel of Suite B310, Lavin’s original showroom, accommodates additional collections from around the world, including furniture brands Altura and Bright; lighting collections from Marian Jamieson and Studio Joseph Watts; fabric lines presented by Liberty Art Fabrics Interiors and Anichini; and wallcovering purveyors Maya Romanoff and Trove.

Hand-Crafted Details Reagan Hayes

Suite B300 888-380-8642 reaganhayes.com The Reagan Hayes flagship showroom at Pacific Design Center features a wide assortment of the company’s furniture and leading edge artwork. Each piece in the collection is hand-made in Los Angeles with the finest materials, craftsmanship and attention to detail. Whether casting molten metal for sculpted table legs or spending hours preparing and applying bleached walnut veneers, Reagan Hayes products are built to stand the test of time.

World-Wide Options in Flooring PERFEC Floors

Suite G299 310-893-6205 perfec.us

PERFEC Floors and BEKING Furniture is a one-stop destination for high-end furnishings and premium flooring products, featuring more than 100 styles of engineered and hand-made hardwood floors and laminate, with custom orders also available.

Collaborating with European manufacturers, including Triveneta (Italy), PERFEC’s U.S. Flagship showroom specializes in commercial, residential, indoor and outdoor flooring options. The showroom’s furniture offering of chairs, tables and accent pieces combines German craftsmanship with Asian influenced elements incorporating materials such as wood, leather, textiles and galvanized copper.

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Iconic and Artistic Maharam

Suite G152 310-228-3588 maharam.com

Maharam offers a comprehensive collection of textiles for all interior applications, from reeditions of iconic designs of the twentieth century to avantgarde collaborations with Dutch industrial designer Hella Jongerius, British fashion designer Paul Smith and German industrial designer Konstantin Grcic. Maharam Digital Projects, an assemblage of largescale wall installations created by esteemed artists, designers, illustrators, and photographers, extends Maharam’s practice of interdisciplinary collaboration to the art world, bringing sophisticated content and fineart-quality production to a broad audience in a dramatic and useful format.

Expansion for Full-Service Design Showroom David Sutherland Showroom

Suites B182/175 310-360-1777

davidsutherlandshowroom.com

Just in time for WESTWEEK, the David Sutherland Showroom debuts a 5,000 square foot expansion. The added space highlights the core lines of Sutherland and Perennials, which display new collections of fabric, rugs, trim, furniture and garden accessories. David Sutherland showrooms are full-service multiline collections of the world’s finest furniture, fabric and accessory manufacturers.

Designed to Perfection DEDON Suite B188 310-388-4721 dedon.de

Researched and developed in DEDON labs, fabricated according to exacting standards, woven by master weavers and subjected to rigorous quality assurance checks, DEDON furniture is an expression of an obsession with creating the best. For 20 years the global brand has been renowned for unparalleled excellence, social responsibility and care for the environment.

The Legend of Scalamandré Scalamandré

Suite B684 310-657-8154 scalmandre.com

As a leading American purveyor of decorative fabrics, wallcoverings, trims, furnishings and accessories since 1929, Scalamandré’s mission is to produce the most exquisite designs with a seamless integration of styles and periods while inspiring designers and enriching their vision. Scalamandré’s ability to fluently blend a uniform balance of art and craftsmanship has been the company’s hallmark and its clear sense of integrity and correctness remains a testament to its rich heritage of uncompromising quality and excellence.

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WESTWEEK2O15

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WESTWEEK2O15 SPONSORS & PARTNERS “DESIGN COMES OF AGE” with the appreciated participation of our fabulous WESTWEEK sponsors

PDC KEYNOTE PARTNERS

MARKET MEDIA PARTNERS

LUXURY HOTEL

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West Hollywood, CA 90069 866-282-4560 TheLondonWestHollywood.com

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RESTAURANT

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RESTAURANT

LUXURY HOTEL

8555 Beverly Blvd.

Los Angeles, CA 90048 310-278-5444 sofitel-los-angeles.com

UPSCALE HOTEL

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TRANSPORTATION

UPSCALE HOTEL

9400 W. Olympic Blvd.

Beverly Hills, CA 90212 310-277-5221 viceroyhotelgroup.com

MODERATE HOTEL

8585 Santa Monica Blvd.

West Hollywood, CA 90069 800-845-8585 ramadaweho.com

UPSCALE HOTEL

1150 S. Beverly Drive Los Angeles, CA 90035 310-553-6561 mybeverlyhillshotel.com

RESTAURANT

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PDC

SPONSORS Property: Asset: Revision:

Avalon Hotel Beverly Hills Oliverio_Logotype_blue_5503PMS.eps Oct 2009 v1

2009 © Viceroy Hotel Group prepared by ReVerb Los Angeles T 323 954 4373 F 323 938 7632

9400 W. Olympic Blvd.

Beverly Hills, CA 90212 310-277-5221 viceroyhotelgroup.com

8384 West 3rd Street West Hollywood, CA 90048 323-655-8384 the-churchill.com

Luxury sedans, limousines, vans, SUVs, buses and mini-buses.

Mention PDC and enjoy discounted rates and/or special offers from these sponsors.

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Product News Osborne & Little, Suite B643 Sumptuous Keshi velvets are ideal for upholstery and are presented in vibrant colorings such as peacock, cherry, ginger, chartreuse and dark lavender, as well as in neutral tones of taupe, grey and stone.

The selection is enhanced with animal kingdom jacquard velvets.

Mimi London, Inc., Suite G168 Windochine’s collection of sustainable, hand-loomed natural grass fiber textiles are ideal for custom window treatments, tailored upholstery and wall covering.

The sophisticated, subtle refinement of the fabrics works seamlessly in a range of design settings, from traditional to contemporary. Windochine’s weavers combine centuries-old Asian hand-weaving techniques with locally sourced, renewable raw fiber resources in our compelling textiles. Windochine deftly blends East and West to illuminate your interior aesthetic and transform the routine into the extraordinary.

WITFORD, Suite B517 Matusoka is contemporary style and beauty crafted with old world Japanese precision.

Each piece is built to the customer’s specifications, an instant treasure in their home. Visit WITFORD to see the unique quality and timeless beauty of Matusoka’s designs.

JANUS et Cie, Suite B146/B193

Pindler, Suite B530

The Masters Aluminum Series, a group of collections by renowned designers Orlando Diaz-Azcuy and Janice Feldman, heralds a new era in fine metal furniture. Meticulous in craftsmanship and detail, this first installment of the series features Quadratl, Sash, Artemis and Capella lines. Inspired by Vienna Secession design and realized with a perfectionist’s eye, these extraordinary lounge and dining pieces are impeccably engineered in solid aluminum, offered in 20 satin finishes with signature cushions.

Pindler is proud to present new additions to our exclusive Platinum Collection. The Platinum Collection transcends classical and modern elements offering a timeless, sophisticated grouping of elegant damasks, luxurious cut velvets, chenille textures and casement draperies constructed in the finest fibers and woven in Germany.

Generations of weavers and dyers who have perfected their craftsmanship inspire this collection that is classic, timeless, and modern.

Edelman Leather, Suite G158

Donghia, Inc., Suite G196

Introducing Selvaggia Armani HandPainted for Edelman Leather, a whimsical collection of hand-painted patterns onto leather for upholstery. Each hide is a one-of-a-kind commissioned piece of art with no two hides exactly the same.

Selvaggia’s work is organic, reminiscent and somehow figurative, created with individual attention and signed by the artist. With all this passion, art, history and a commitment to all things beautiful, we are inspired by this collaboration where art & design become one.

Donghia presents the 2015 Dominique Kieffer by Rubelli Collection designed by Creative Director Paola Navone. The 2015 collection features an assembly of brilliant sea blues, metallic effects, playful tweeds and iridescent cottons. The magic of Rubelli and the colorful and eclectic world of Paola Navone collide and create a nomadic and imaginative collection, inspired by a world without boundaries.

Ebanista, Suite G190

Raoul Textile Library, Suite G160

Introducing the elegant Alessia Cocktail Table from Ebanista’s Collection Ten, personally designed by Ebanista founders Fari and Melinda Pakzad. Offered in antiqued silver finish, this stunning transitional wrought iron table features a beveled glass or antiqued mirror top.

This spring Raoul Textiles introduces a new collection of inventive checks, inspired by Swedish and Japanese historical patterns, plus a line of raw, organic geometrics inspired by Brutalist art and architecture.

The collection also includes botanical prints, drawn from the swamps and Palmetto groves of the southern coast.

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Product News Duralee, Suite B601

Andrew Martin, Suite G295

Introducing Influences, a Bailey & Griffin Collection. The Bailey & Griffin designers have gone deeper into the brand archives for a second collection of traditionallyinspired hand-screened prints and woven coordinates for the well-curated home. Subtle color palettes and a more comprehensive selection of wovens expand on the current Bailey & Griffin offering of gracious, charming designs with a nod to the past and an overall aesthetic that is remarkably current.

The new Attic and Lost & Found Collections take a cue from George Eliot’s Mill on the Floss, “the great attic under the high pitched roof with worm eaten shelves and dark rafters festooned with cobwebs” is described as weird and ghostly. However, as every child knows, the attic is a secret world of forgotten treasure. In the ancient steamer trunk, still lies the Boer War uniform of Great Uncle Jack, lost at Mafeking. In the far corner, next to the dust layered lead zoo animals and the broken clockwork train, sits a Steiff bear who has lost his left paw. There is a mouse hiding in a stuffed owl. Yet the attic is also the resting place of darker family secrets. Up here is locked Rochester’s mad wife and the fading portrait of Dorian Gray.

Cooper Pacific Kitchens, Suite G273

Stark Fabric & Wallcovering, Suite B617

Cooper Pacific is excited to announce the brand’s latest product partner, TopBrewer.

Elegantly simple in its design, TopBrewer is the finest coffee and beverage system in the world. The revolutionary machine sits under the counter so all you see is the graceful sweep of a swan-like tap. After connecting a mobile device to TopBrewer, an app controls the machine’s ability to create an array of delicious beverages from coffee drinks to sparkling water, cold milk and more.

Stark is pleased to debut the latest collection from Lelievre, Contract 19. Pure contemporary design, the collection is a new perspective on materials and textures used in interior spaces and architecture.

The richness of the collection lies in relief surfaces, reflections and touches of camouflage-style weaving. Stark also introduces its exclusive new braids and tapes collection from Houles, featuring an array of stripes, geometrics and beautiful embroidered designs in materials such as suede, linen and cotton.

Brown Jordan, Suite B114

Pacific Hide & Leather, Suite B447

Cleverly designed for comfort and versatility, Connexion, designed by Richard Frinier, allows the effortless composition of compelling and functional gathering areas for family and friends. Connexion’s elegant powder-coated aluminum frame is tautly upholstered with Versatex® mesh, and fitted with cushions and pillows in Suncloth® fabrics that allow for a myriad of captivating color pattern combinations.

Robert Allen|Beacon Hill, Suite B499 Robert Allen presents Botanical Color, a flourishing collection of fabrics bursting with energy, color and wild abundance.

The new addition to Color Library cultivates beauty in every stitch … from lavish, digitally printed florals to inky block prints to classic damasks in fresh, modern colorways. This thriving garden of styles captures the diverse beauty found in the natural world while paying homage to current urban trends in five new color books.

Reagan Hayes, Suite B300 Reagan Hayes introduces a series of stunning metal tables to complement its line of tables and case goods. Several tables within the Reagan Hayes collection feature a mixed use of metal and wood, whether through beautiful in-laid cladding, cast bronze legs or other details. The recent series of all-metal tables has given designers a new source for gorgeous accent tables in several different metal finishes and across a wide range of custom sizes.

Pacific Hide & Leather is pleased to announce the introduction of Sunbrella’s Icon Collection. Drawing its inspiration from the Sunbrella archives, this unique collection of stripes and solids captures all that we love about Sunbrella upholstery fabrics; UV stability, durability, and timeless design. Visit the showroom during WESTWEEK to see all of our product offerings including a wide selection of leather and vinyl, Crypton Home Fabrics and the full line of Sunbrella Upholstery Fabric.

Bausman & Company, Suite B355 Bausman introduces their geometrically inspired collection at WESTWEEK. The 2773 rectangular dining table is featured in black walnut with curved stretchers and hand-planed top made in Southern California by craftsmen in a state of the art sustainable factory. Bausman exceeds expectations by producing timely, bespoke furniture.

Kneedler|Fauchère, Suite B600 Kneedler|Fauchère Wallcoverings continues its tradition of distinctive textures and colors, breaking new ground with the introduction of Handcrafted by Atelier. These wallpapers draw upon craft methods dating back to the 15th century. Alchemy (right) brings an entirely new meaning to metallic.

The artisan has adapted an ancient technique of hand-laid metallic leaf with customized glazes. Porcelain (left) embodies the refined luster of its namesake. Strata (not pictured) forms unrehearsed fractures in layers of refined color and texture.

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Product News DEDON, Suite B188

Paul Ferrante, Suite B362

Become acquainted with DEDON’s new extension of the iconic Swingrest Collection. The SwingMe and SwingUs are a unique lounge system created by the acclaimed French-Romanian designer Daniel Pouzet. The SwingMe and SwingUs can serve as a seat for one or a comfortable loveseat for two. Stop in and be one of the first to experience these new additions to our Swingrest Collection.

The Butterfly from Paul Ferrante is a modern interpretation of a French inspired chandelier. Paul Ferrante specializes in interior and exterior lighting, furniture and antique accessories. The showroom also represents Gibson Studio, JJ Custom, Inc. and Alton House.

Kravet, Suite B624

A. Rudin, Suite G172

The Jeffrey Alan Marks for Kravet Collection expresses Jeffrey’s love of color and bold patterns. Signature watery blues, palm greens, brilliant yellows and vibrant corals coordinate beautifully through a variety of prints that are accented with embroidery on white, crisp linens and cottons. Jeffrey Alan Marks has created a collection for Kravet that is as relaxed and tailored as the designer himself.

The collaboration of A. Rudin and celebrated interior designer Jeff Andrews has produced an original 25 piece collection of upholstery and casegoods. Jeff’s love of Art Deco, Neoclassical and Mid-Century styles inspired the collection while A. Rudin, known for fine craftsmanship and attention to detail, ensures a product of the highest quality and comfort which can be customized to your specifications.

Scott Group Custom Carpets, Suite M4

Michaelian & Kohlberg, Suite B213

Join Scott Group Custom Carpets and Hokanson as they introduce their latest collection of custom rugs and carpets. The Vienna Collection combines structured geometric patterns with soft subtle texture.

Drawing inspiration from runway fashion, these textural patterns layer a range of pile heights and yarn deniers to create unique menswear and garment-inspired looks.

Michaelian & Kohlberg’s invitation to participate in a U.S. government initiative to revive craft industries in Afghanistan has yielded exciting results; new weaves, new designs and classic design revivals are all featured in their PDC showroom. A highlight of the Afghani rug production is this antique Khotan design.

Rendered in atypically vibrant hues by M&K President, master colorist Teddy Sumner, it has become a 21st century classic.

SpecCeramics, Suite B455 SpecCeramics is eager to introduce a new tile collection that will be stocked locally in 2015! The Miseria e Nobilita Collection combines the simplistic neutrality of cardboard with elegant and innovative design. This collection features two cardboard-inspired base colors, Avana and Greggio, tailored with black and white decoration to give a wallpaper-like effect. Miseria e Nobilita is sure to add a contemporary, dynamic feel to any and every surface.

Thomas Lavin, Suite B309/B310 This year, Maya Romanoff, one of the design industry’s most iconic wallcoverings collections, moves to the Thomas Lavin showroom and launches a rebranding campaign, referring to the company established in 1969 as just MAYA. The Thomas Lavin showroom welcomes the MAYA line of hand-made wallcoverings featuring beautiful, innovative materials.

To celebrate the launch of MAYA, the showroom will host a live painting demonstration. See the program for details.

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Summit Furniture, Suite B135 Krios debuts at Summit exuding the California lifestyle. Low and loungey, hip yet grown-up, Krios, created by California designer Conrad Sanchez, is next-generation furniture for Summit. With its oversized proportions, extra-deep seats, thick cushions and generous width, Krios is designed for casual comfort … California style. This low-profile grouping includes a lounge chair and a chaise lounge, and is complemented by a low puzzle table which can be pulled apart to create three triangular side tables.

Product News HD Home & Design, Suite B266 HD Home & Design launches Andalusia, a new collection of hand-made rugs during WESTWEEK 2015. This collection is inspired by art and architecture in Southern Europe and Northwest Africa, where western and eastern cultures met and fused together in a beautiful way. Each rug is made of the highest quality Persian wool and has a three-dimensional texture, achieved by using multiple weaving techniques. Visit the showroom to view this new collection and more exclusive hand-made rugs.

Baker Knapp & Tubbs, Suite B525 Laura Kirar’s Ironage Chair is sculptural, elegant and masculine.

This lounge chair is a perfect art element for any room. This signature piece is defined by turn-ofthe-century inspired finishes that will appeal to anyone who loves style in iron, wood, and brass, with tight upholstery.

Fabricut, Suite B470 Vervain collaborates with interior designer Barry Dixon on his second fabrics and trimmings collection. Uniting his Southern charm and global aesthetic, Barry’s prints, wovens, embroideries, sheers and trimmings translate into a lovely ensemble for a livable, comfortable space. From hay bales at his home in Virginia to an Elsie de Wolfe textile found in the Stroheim archives and the walls of the Saadian Tombs in Morocco, Barry’s creative insight continues to cross all boundaries.

Lee Jofa, Suite B639 Groundworks introduces a collection of vibrantly colored and visually stunning fabrics, wallpapers and carpets designed by Hunt Slonem, a world-renowned artist best known for his Neo-Expressionist paintings of exotic animals and tropical plant life.

Slonem’s inspiration for his frequent subjects, as well as his vibrant color palette, can be traced to childhood visits to Hawaii and Nicaragua. His empathy for nature can be seen through both his home and studio which house hundreds of birds, both in and out of cages. For the Groundworks collection, several of Slonem’s most popular themes and iconic works have been translated into extraordinary art for the home.

Ralph Pucci West Coast, Suite B203 Andree Putman’s Time Flies is a work in progress collection featuring both iconic and never before seen pieces from the famous French designer.

The first re-issued designs include offerings from her 6 Easy Pieces Collection, the Sitting On A Cloud vanity chair and Crescent Moon sofa. Periodic additions to the collection will be produced in the U.S. by Ralph Pucci.

Innovations in Wallcoverings, Suite M20 Celebrating their 40th year in business, Innovations is reviving a curated selection of unique and innovative wallcoverings from their archive. Mesa, Lonhide, Lonrib and Lonstripe were created using an industrial material that was once used as a lining for the interiors of commuter trains in Japan. In the 1980s, Innovations developed a thinner version of the material, resulting in a groundbreaking new wallcovering. In their re-introduction, these four wallcoverings comprise the Innovations Classics Collection.

David Sutherland Showroom, Suites B175/B182 The David Sutherland Showroom invites you to get in touch with your inner child with Kidding Around, the newest collection from Perennials. With eight new qualities and seven new color ways, Kidding Around has the functionality and style that is synonymous with what Perennials luxury performance fabrics are known for. Fade, stain, UV and mildew resistant – Kidding Around is perfect for the big or little kid in your life.

Schumacher/Patterson, Flynn & Martin, Suite B489

International Down & Linen, Suite B368

Interior designer Mary McDonald expands her popular line of Schumacher fabrics and wallcoverings that embody her trademark brand of glamour. Inspired by the South Pacific, the cotton-linen prints and embellished fabrics and tapes include primitivist geometrics and a breezy floral in three effortless colorways. Come by the showroom to view this collection of fringes, embroidery, and beading that’s at once casual and sophisticated yet exuberant and fabulously easy.

Introducing Giza 45 Lace. Woven from a limited edition Egyptian cotton fabric once reserved for fine men’s shirting, these embellished linens combine the best of both worlds. An exquisite Italian lace frames a light, crisp percale with a supple hand. Stop by to touch these exquisite bed linens by Sferra.

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