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Logo unveiling heralds new era for Carpinteria Arts Center
This week’s listings on the back page
Torrey Pine retains champ status
By LeA BOyd
Carpinteria Arts Center has a new logo. Big deal, right? The local organization dedicated to the arts simply had to come up with a new design that would Carpinteria Arts Center’s new be modern yet logo is the work of several timeless, stand months, several minds and out in a mix of several revisions. other logos, represent art in all forms, be sophisticated yet accessible, provide versatility without sacrificing boldness and announce a new era for the arts center. Not so simple. The new logo, which was unveiled at a private party for community stakeholders last weekend, is one of several big steps the small nonprofit must take in the next couple years to complete a successful capital campaign, one that raises $5 million to construct the city-approved, 7,900-square-foot building, complete with galleries, classrooms and studios, at 855 Linden Ave. Before the center is poised to outstretch its hand in search of big donors, the community has to know its good work and understand why it should write checks with lots of zeroes and convince others to do the same. Therein lies the need for an energized and engaged communications committee, the kind of committee that can pull off a large-scale rebranding effort like the one underway right now. Danielle Methmann, co-chair of the committee, is a Carpinteria High school graduate who spent 10 years working a corporate television job in the Los Angeles area before returning home to Carpinteria last fall to pursue her passion for photography. She won an award through the Carpinteria Woman’s Club Art Contest as a teen and realized last week, at the awards reception for the 2014 contest, that her life had come full circle. She sees her involvement in the Arts Center as an opportunity to give back to the next generation of Carpinteria artists. Methmann has a background in graphic design, and she directed four rebrands at a national television network. She brought exactly the type of experience Carpinteria Arts Center needed in a communications committee leader. Methmann’s co-chairs are Amanda Harness, Joel Conroy and Michael Kramer. The rest of the committee is rounded out by Robin Karlsson, Jess Rae Willis, Danielle Seraphine and Zeke Hart.
ARTS CENTER continued on page 3
ALLY C O L ED & N W O TED! A R OPE
RobiN KARLssoN
Arborists Nick Araya, Pedro Arechiga, Jacob Claassen, Tommy Masters and Oscar Sanchez measure the Wardholme Torrey Pine on May 31.
Carpinteria’s woody pride and joy, the Wardholme Torrey Pine, has found its way into several headlines this year. Professional measurements of the Wardholme Torrey Pine stats: tree made last week won’t give the giant as much press as April’s Height: 113 feet, 2 inches wedding of Al Gore’s daughter Trunk diameter: 7 feet, 1 inch under its canopy, but they will alWidest span: 153 feet low the pine to retain its position as a champion in the National Registry of Big Trees. A team of arborists keen on updating the Torrey Pine’s official stats took to its branches on May 31 to measure it for the first time since 1993. Though the tree’s trunk grew by an impressive 6 inches, its newly measured height of 113 feet, 2 inches fell significantly short of its last recorded height of 126 feet. Carpinteria arborist Jacob Claassen said that the 1993 measurements must have been inaccurate. “There’s no way it was 13 feet taller 21 years ago,” Claassen said. “There’s no breakage at the top, and trees don’t shrink.” The tree’s status as the world’s largest Torrey pine remains unchanged, and the tree’s measurement point total, which is based on height, diameter and spread, increased from 404 in 1993 to 411 today. “Most people would think you ‘rank’ a tree by its height, but the height only tells part of the story,” said Nick Araya of Tree Care LA. Planted in its current location in the late 1800s by Judge W. Thomas Ward, the Torrey pine grew from a seedling Ward collected on Santa Rosa Island. Arborists who assessed it last weekend described the tree as very healthy. The local specimen is an anomaly, Claassen said; its fellow Torrey pines, ToMMy MAsTeRs which grow in the wild in northern San Diego County and The view from the top of the Torrey Pine Santa Rosa Island, are much smaller. ––Lea Boyd is typically reserved for the birds.
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