Coastal House
C O N T E N T S
Well hello there!
Meet The Team
O w n e r & C r e a t i v e
D i r e c t o r
Julie is responsible for the strategic direction, development and growth of the company
Julie has a keen interest in marketing & design and is constantly looking to raise the bar & push the boundaries when it comes to the service we provide.
O p e r a t i o n s M a n a g e r T e a m E x e c u t i v e
Coming from a City background Katie doesn’t get fazed by anything.
Her experience in the corporate business world has allowed her to develop excellent promotional & negotiating skills which definitely come in handy now.
Maria brings a unique blend of composure, practicality, and warmth to our Team.
Born and raised in South Devon with a keen eye for design, a naturally organised mind, and a calm, can-do spirit, she’s a perfect fit for our vision-driven, lifestyle-led approach.
Julie Hill
Katie Egan
Maria Hall
Kate Graeme-Cook
Young
Kate was a successful newspaper journalist followed by years of fundraising and marketing for charities
She has always had a fascination with properties and understands the powerful connection between people and property Kate gets great satisfaction from fostering good relationships and ensuring all parties benefit.
Having trained in interiors Yvonnes’s interior styling skills are perfectly suited to creating a stylish look & feel to your home, giving buyers an opportunity to see it at its very best.
She will visit your property & spend the time to get to know your home & the story behind it. This helps us to bring your home to life.
Yvonne
THE STRATEGY
A QUICK LOOK AT THE COASTAL HOUSE UNIQUE SELLING STRATEGY
Get Ready
Make repairs & updates, & give your home a thorough cleaning so it shows well We can advise what does & doesn’t need to be done.
Room & Grounds Styling
A styled look, associated with interior Instagram accounts & luxury lifestyle magazines like Homes & Gardens, or Country Living. On the day of your shoot, we bring along our curated collection of props & furnishings, as well as fresh food & drink, to style the rooms & grounds.
Our professional photographers capture the essence of your home through a combination of wide-angle, lifestyle & feature photographs We produce exterior twilight photography as standard, for images that ooze warmth & ambience, & drone photography to detail the location of your home within its surrounding area.
Bespoke Brochure
Our brochures are professionally designed with bespoke branding for your home & feature the best selection of photographs from the photoshoot with poignant quotes from the copywritten description highlighted
Photoshoot
VIP Launch
We test the market through a “soft launch” with our VIP Buyers This way we will have a good idea of the marketing price before we launch onto the portals
Viewings
We offer accompanied viewings 7 days a week, flexible to your schedule & those of potential buyers All we ask is if you can keep your home tidy, making yourself scarce during viewings, & making arrangements for pets (& children) to be out.
VIEWINGS
Sales Negotiation
It’s our duty to achieve the best possible price for your property. As qualified advanced negotiators, we act on your behalf to negotiate your sale. We guide you through the negotiation stage, advising you on how best to proceed, enabling you to make informed decisions.
Sales Progression
Our Sales Progressor, Katie, facilitates your sale through to completion. Working on your behalf, she pursues acting parties, completes the paperwork and keeps you up-to-date with progress, ultimately helping you stay stress-free
Completion Day
Liaise with solicitors. Read meters if needed. Hand over the keys provide the new home welcome bag!
One step at a time!
BROCHURE
Professionally designed magazine style brochures that highlight the very best of your home.
T H E M A R K E T I N G
Bespoke Boards
Our bespoke for sale boards showcase your home’s best feature, prompting people to book a viewing & take a closer look.
PHOTOS
Our architectural & lifestyle photographers knows how to shoot your home so it looks right out of Homes & Gardens
Marketingis our thing!
ADVERTISING
We advertise on all the top portals & websites to make sure your home gets the most visibility
SOCIAL MEDIA
Our followers LOVE to look online & that means a lot of interested eyeballs on your home!
EVENTS
We are the only agents in the South Hams to showcase all our properties at the Southampton International Boat Show.
THE STYLING
Buyers want to imagine themselves in your home, which means the more appealing we can make your space look the better.
Styled homes sell for 1 to 5% more. On a million pound house that’s £10,000- £50,000 more in your pocket! INSIGHT
STYLING
THE PRICING
As your agent we can control 3 things; the quality of the marketing, the exposure the marketing receives; & the communication. The market will determine the final price you sell for. Here are some things we look at before arriving at the perfect marketing price.
PAST SALES
We take the time to study past sales for homes in your area & areas similar to yours Having a clear understanding of the true market value is the first step in establishing your marketing price.
MARKET STATS
Pricing your home largely depends on what type of market we will be listing in If it's a buyer's market you'll be pricing lower, if it's a seller's market you'll be pricing higher.
CONDITION
We put ourselves in the buyer's shoes & ask what they would find most valuable in homes like yours. Updated kitchens? Renovated rooms? These all factor into the final price.
LISTINGS
We study active listings to see what homes we'll be competing with Buyers tend to compare your home to these homes.
UNDERSTANDING MARKET CONDITIONS
SELLER'S MARKET
Arises when demand exceeds supply. Since there are fewer homes available, sellers are at an advantage.
BALANCED MARKET
Supply & demand are about the same. Sellers usually accept reasonable offers, while homes tend to sit on the market for an average length of time.
BUYER'S MARKET
Occurs when supply exceeds demand. Typically, sellers will drop their asking price to gain an advantage in the market.
WORK WITH US!
Our 6 step process for working with us
Team Intro - Week 1 - Take on paperwork including identity checks & property questionnaire. Floor plan & EPC ordered if needed and styling visit with stylist/designer booked in.
Property Review - 12/16 weeks from launch - Discuss all marketing & review. Repurpose rooms. Feedback & price discussion - adjust price if necessary. New photos if weather dependant i.e obvious winter or summer shots. Discuss other marketing routes such as video, drone or twilight photography. 1 2 3 5 6 2 3 4 5 6
Pre-Launch - Week 2 - Styling & photoshoot VIP Buyers & property search agents contacted. Social media campaign created & coming soon board put up.
Marketing Created - Week 3 - Brochure & windowcard designed. Listing approved & sent out to buyers’ list. Launch price agreed subject to response to the pre-launch steps above.
Property Launch - Week 4 - Onto our Coastal website & property portals including Rightmove, Zoopla, Onthemarket & Waterside Properties.
Property Refresh - 6/8 weeks from launch date - Image order changed, new mailshot to VIP's & applicants. Review initial feedback.
Let ' s make a deal!
OFFER PRICE
The price a buyer is willing to pay can be higher or lower than the marketing price. It can be subject to the market that you are selling in.
CONDITIONS
Conditions may be attached to a buyer’s offer that must be satisfied before an offer is legally binding. A home survey/valuation, financing, or home insurance for example.
INSTRUCT SOLICITORS
We recommend getting quotes in before you agree an offer, you can then instuct as soon as an offer is received.
To enable a swift sale make sure all paperwork is returned quickly as your solicitor cannot begin the sales process without it & it will hold up the sale.
THE OFFER
INCLUSIONS/EXCLUSIONS
These might include appliances, light fixtures, window coverings & anything else you agree to leave behind or take with you after you vacate.
EXCHANGE OF CONTRACTS
The buyer’s deposit is usually 10% applied against the purchase price of the home when the sale completes. This is the point when the sale becomes legally binding & a completion date has to be agreed.
COMPLETION
This is the day on which the title of the property is legally transferred to the buyer & the transfer of funds finalised. Depending on the length of the chain, & if a mortgage is involved, this can happen anytime on the day. We recommend avoiding Fridays for completion as that is the most common day & delays can happen.
SELLER'S CHECKLIST
GENERAL MAINTENANCE
Oil squeaky doors
Tighten doorknobs
Replace burned-out lights
Clean & repair windows
Touch-up chipped paint
Repair cracked plaster
Repair leaking taps & toilets
KERB APPEAL
Cut lawns
Trim shrubs & lawns
Weed & edge gardens
Pick up any litter
Clear paths of leaves
Repair gutters & eaves
Touch-up exterior paint
CLEANING FINAL TOUCHES
Shampoo carpets
Clean washer & dryer
Clean fireplace
Clean fridge & stove
Clean & freshen bathrooms
Be absent during viewings
Turn on accent lights
Light fireplace (in winter)
Open curtains in the daytime
Play quiet background music
Keep pets outdoors
TIDY + PREP ORGANISATION
Clean & tidy entrance
Functional doorbell
Polish door hardware
Paint doors, railings, etc.
Clear stairs & halls
Store excess furniture
Clear worktops & stoves Make cupboards tidy
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