m 1/4" in height
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Use for hi-r the process percentages required are as follows: PMS 186 (red): 0%C, 100%M, 75%Y, 4%K RBC Grower the Year HisTREE Inspection Program PMS 583of (green): 25%C, 3%M, 100%Y,joins 14%KCNLA Award Announced as New Sponsor a Great Success • The colours transmitted by electronic media are created using combinations of RGB (red, green, blue). For electronic CanadianGrown_K.e media, the correct RGB values are: Use for hi-res PMS 186: 204R, 9G, 47B PMS 583: 153R, 204G, 0B
pms ColoUrs
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PMS 186 (red) and PMS 583 (green)
Green Industry News July-August 2010 Vol. 19 Issue 5 What’s inside: • Value of Vineland - Part II • 2011 New Chevrolet Silverado Pickup • Clean Energy Tax Savings for Landscapers • National Recycling Week Weighs In! • HortEast 2010 Not to be Missed • O ntario is Greening its Highways • Atlantic Green Forum to focus on Sustainable Landscaping
Grown Nurseryin Canada Products
AgriMarketing 4-ColoUr
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Projects
PMS 186 (red): 0%C, 100%M, 75%Y, 4%K PMS 583 (green): 25%C, 3%M, 100%Y, 14%K
– a year in review
Expect on the very ly best •
the highe st qu production ality of • a divers standards e se shrubs, ev lection of trees, • adheren ergreens and peren ce to nials phytosanit strict • among ary standards the wo environme rld’s highest ntal stand ards
For more info Canadian rmation, contact : Nursery Landscape 7856 Fifth Line sales@can , Milton, ON Can Association ada L9T ada 2X8 Tel: 01-905 nursery.com -875-1399 Fax: 01-905 -875-1840
With funding support of AAFC’s AgriMarketing Program, CNLA undertook their first export market development program to assist Canada’s wholesale grower industry to develop off-continent markets for Canadian grown nursery stock.
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50%K Seller’s100%K Missionand to Germany
This mission was timed to correspond to IPM Essen; the largest, annual trade show in the world dedicated specifically to ornamental production (floriculture and nursery), and certainly one of the best opportunities to gauge potential international demand for Canadian grown product. With an estimated 50,000+ visitors, this four-day show attracts exhibitors and buyers from around the world. It provided Canada’s small group of delegates: Dave Adamson, Adamson’s Heritage Nursery, BC; Dwayne Beck, Parkland Nursery, AB; Ans Merton, Winkelmolen Nurseries, ON; Jeff Olsen, BTN, ON, with a true indication of the scope of the international ornamental sector. We were also able to include a number of other nursery visits, including an in-depth look at Bruns Pflanzen, growers of large specimen trees, and the second largest nursery in Europe. The expertise of tour guides Hans Bruns and Hans Drath added extra perspective to the true scope of the European marketplace. Delegates also met with the Canadian Consulate staff, located in nearby Dusseldorf, discovering that there is a high acceptance of Canadian agri-food products in Germany.
Canada Brand for Canadian-grown nursery stock
By working with several consulting companies with expertise in the marketing of agricultural products, as well as a small committee of interested growers, important first steps were taken in the development of an unique identity for Canadian-grown nursery stock that could be integrated with AAFC’s own Canada Brand
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which is used in the marketing of all agri-products world wide.
Buy-Sell Website
The nursery sector faces a numberCanadianGrown_K.p of unique challenges that will impact its ability to export nuseryUse product for web, W to off-continent markets, such as length of production (this file type cont cycles, the need to fill containers for cost-effective shipping, and phytosanitary requirements that only allow for export of bare-root and root-washed materials. A buy-sell website is being designed to help overcome these challenges and is expected to be ready to allow member growers to post their inventories to the international market by late 2010.
Long Term International Strategy (LTIS)
In order to qualify for ongoing funding from the AgriMarketing program, all participating associations must now have a well-developed LTIS in place. To assist those associations such as CNLA that did not have such a strategy in place, additional funding was provided by AAFC in the 2009-10 fiscal year. CNLA worked with JRG Consulting Group of Guelph in the development of this strategy, which lays out a road map for future marketing initiatives and at the same, time fully addresses the many challenges for the industry to overcome in the development of off-continent export markets. The full document is available in either French or English. See the CNLA website for complete details on the AgriMarketing program www.canadanursery.com