Issuu on Google+

BEST SALES INCREASE

OF A SPECIAL SECTION: FINALS ISSUE

As a newspaper that generates less than $3,000 on average per issue, we rely heavily on our special sections to generate more revenue for our operations. In the current economy we rely on them even more. We spent the Spring 2012 semester really focusing on special issues and pages to make up as much revenue as we could to try to mitigate the losses. Our best performance came with our Finals Issue special edition.

FINalS WEEk Friday, April 27, 2012

T N E G UR

The Finals Issue is a product we have been working on over the last three years to take hold in our area. It has been a work in progress. This year we focused on two areas: spec ads and sales education. In mid-March, we reviewed with the sales staff the previous years’ issues, showed them successful Finals Issues from other campus papers, and gave examples of ideas where they could grow their customers. The sales managers reviewed each sales representative’s account lists and helped them create a target account list. From that list each representative was required to create 5 spec ads for presentation. The sales managers also role played the sales pitch with the sales represenative. The extra time in development, and better preparation in idea generation and sales education paid off extremely well for us. The section increased from $6,496.13 in 2011 to $10,341.56 in 2012. A 59% increase in revenue.

Take a deep breath... and focus! INDEX Final exam schedule ............ 2 Surviving crammed schedules ............ 2 How do you prepare for finals? ............................ 3

CENTRAL MICHIGAN UNIVERSITY

Library offers study rooms ... 4 Studying and music: Favorite artists and their effects on your brain ...................... 8

Brain Games ....2, 3, 8, 9, 10 Baby Graduates ..............6, 7 Horoscope ....................9, 10


FinalS Week Friday, April 27, 2012

T N E G R

U

Take a deep breath... and focus! INDEX Final exam schedule............. 2 Surviving crammed schedules............. 2 How do you prepare for finals?............................. 3

Library offers study rooms.... 4 Studying and music: Favorite artists and their effects on your brain....................... 8

Brain Games.....2, 3, 8, 9, 10 Baby Graduates...............6, 7 Horoscope.....................9, 10


Printe

Runsheet

1/24/13

Acct #

Customer

Ad #

00003722

Arboretum

00003943

Description

SP

Size

Total Size

Cost

00027468

4/27 Finals

im

3 x5.25

15.75

175.00

Arbys - Fletcher Martin, LLC

00027006

4/27 Chicken salad Insert

dt

0 x472.44

0.00

660.00

00005659

Bay Fire Protection, LLC

00027211

4/27 Waterpark

ks

3 x5.00

15.00

150.00

00004235

C&R Electric Inc.

00027140

4/27 Water park

ks

6 x10.30

61.80

425.00

01103161

CM LIFE

00027226

AWARDS

ks

6 x21.00

126.00

0.00

01103161

CM LIFE

00027227

Who Reads

ks

3 x10.50

31.50

0.00

01101642

CMU Aramark

00027372

4/27 Finals Week

ma

3 x5.25

15.75

175.00

00003257

CMU Bookstore

00026693

4/18 Buyback

ms

3 x10.50

31.50

338.63

00004248

CMU Graduate Studies

00027452

4/27 Finals

rpa

3 x5.00

15.00

175.00

00003599

CMU Honors Program

00027350

4/27 Finals Grads

rpa

6 x10.50

63.00

525.00

00003224

CMU Institutional Diversity

00027206

4/27 Finals

jb

6 x21.00

126.00

825.00

00003487

Copper Beech Clubhouse

00027440

4/25-27 Finals Savings

ama

3 x10.50

31.50

354.38

00003287

Dragon Express

00027488

4/27 Weekend 101

ms

2 x3.00

6.00

00003773

Forum Apartments

00027381

4/27 Finals

im

6 x7.00

42.00

250.00

00005658

Horizon Construction

00027210

4/27 Waterpark

ks

6 x10.50

63.00

425.00

00003262

Hungry Howie's Pizza

00027461

4/27 Finals

ms

3 x5.25

15.75

175.00

01100062

JB Investments

00027489

4/27 Ad 2

jk

4 x5.00

20.00

225.00

00005670

Johnson Rauhoff Inc.

00027470

4/27 Finals

dt

6 x10.50

63.00

525.00

00003242

La Senorita

00027426

4/27 Finals

kw

3 x3.75

11.25

95.00

00003244

Little Caesar's Pizza

00027463

4/27 finals week

ma

3 x5.25

15.75

175.00

00005328

Los Aztecas

00027386

4/27 Finals- Cinco De Mayo

dt

2 x3.75

7.50

95.00

00003721

Los Palominos

00027467

4/27 finals week

ma

3 x3.75

11.25

95.00

00005498

Maple Creek/Fireside Grill

00027356

4/27 Finals 1/4 page

mc

56.91

295.00

00004965

Maui Tanning

00027501

4/27 finals

kl

3 x5.00

15.00

175.00

00005672

Metro Newspaper Advertising

00027494

4/27 Batteries Plus #2140963

dt

0 x433.07

0.00

605.00

00003246

Papa John's Pizza

00027269

4/13-27 Weekend 101

ms

3 x5.00

15.00

131.25

00003247

Park Place Apartments

00027406

4/27 Finals

bb

0 x 0.00

0.00

250.00

1/24/13

Job #

1

5.42 x10.50

64.50

1


Acct #

Customer

Ad #

00003261

Refuel

01103184

Description

SP

Size

Total Size

00027247

4/27 Amazon 1018832

im

6 x21.00

126.00

Riverwood Golf Course

00027389

4/27 finals

ama

3 x3.75

11.25

95.00

00005529

Runners Performance Store

00027319

4/27 Finals

kw

3 x5.25

15.75

175.00

00005654

Strauss Masonry

00027135

4/27 Water park

ks

3 x10.50

31.50

250.00

03109697

Student Apartment Search, Inc 00027466

4/27 finals week

ma

3 x5.25

15.75

175.00

00003306

Student Book Exchange

00027498

4/27 finals

ma

3 x5.25

15.75

87.50

01104813

Tallgrass

00027469

4/27 Finals

bb

3 x5.25

15.75

175.00

01103947

Timber Creek Apartments

00027380

4/27 Finals

im

6 x7.00

42.00

250.00

00003259

Village at Bluegrass

00027132

4/27 Finals

im

3 x10.50

31.50

295.00

1180.46

10341.56

Total:

1/24/13

36

Job #

Cost 1455.30

2


FinalS Week MONDAY

May 2, 2011

INDEX

Staying in Mount Pleasant for the summer? There’s plenty to do during the warm months in town... 2

Don’t know when your exam is? Check our exam schedule............ 2 Tutoring centers available this week; officials advise to avoid cramming.......................... 2

Dog Tales is coming to three residence halls this week to help students with exam stress.... 3 Commencement speaker seeks to inspire students............. 3

Brain teaser games................. 4 - 7 Baby Graduates feature pages.8 - 9 More brain candy.................. 9 - 11 Classifieds.......................... 12-13

A Publication of Central Michigan Life


Printe

Runsheet

1/24/13

Acct #

Customer

Ad #

01103078

A&J Sales

00005457

Description

SP

Size

Total Size

00023853

1/19-5/2 five ad rate

pw

2 x4.00

8.00

Bay Regional Medical Center

00024784

5/2 Bay

kp

6 x10.50

63.00

677.25

00003277

Bird; The

00024871

5/2 finals

pw

3 x 10.50

31.50

295.00

00005380

Book Shelf LLC

00024811

5/2 Finals Week

mn

2 x 2.88

5.76

00005464

Breakthrough Ministries

00024861

5/2 Finals

jb

3 x5.00

15.00

175.00

00003579

Broadway Players

00024875

5/2 Finals

im

3 x5.25

15.75

175.00

01103161

CM LIFE

00024379

Best of Ballot

ks

6 x10.50

63.00

0.00

01103161

CM LIFE

00024381

VOTE Best of

ks

3 x5.00

15.00

0.00

01103161

CM LIFE

00023133

Who Reads

ks

3 x10.50

31.50

0.00

01103161

CM LIFE

00023697

Reprints

ks

6 x6.00

36.00

0.00

01103161

CM LIFE

00023915

1/26 - TFN help wanted

ks

3 x 3.00

9.00

0.00

01103161

CM LIFE

00024830

UREC Champions

ks

6 x21.00

126.00

0.00

01103161

CM LIFE

00024831

FINALS FOCUS

ks

3 x10.50

31.50

0.00

01101642

CMU Aramark

00024673

5/2 Finals

ch

2 x2.88

5.76

175.00

00003257

CMU Bookstore

00024576

4/20-5/2 Buyback

cb

3 x10.50

31.50

338.63

00004248

CMU Graduate Studies

00024434

5/2 Reminder

bb

3 x5.00

15.00

175.00

00003599

CMU Honors Program

00024721

5/2 Finals Grads

bb

3 x21.00

63.00

525.00

00004891

Campus Habitat

00024647

5/2 Finals

swr

3 x 10.50

31.50

295.00

00003973

Chippewa Cab

00024817

5/2 Finals Week

ap

5.42 x 3.75

20.32

95.00

00004019

Graff Chevrolet

00024850

5/2 FInals

jh

3 x 3.75

11.25

95.00

00003262

Hungry Howie's Pizza

00024828

5/2 finals

kl

3 x5.00

15.00

175.00

00003876

Jarrett the Jeweler, Inc.

00024870

5/2 Finals

eb

3 x3.75

11.25

95.00

00003242

La Senorita

00024807

5/2 Finals

jh

3 x5.00

15.00

175.00

01100179

LaBelle Management

00024825

5/2 comfort inn

pw

3 x5.00

15.00

175.00

00003244

Little Caesar's Pizza

00024604

5/2 Finals

ch

3 x 5.00

15.00

175.00

00003938

Loosen Up Massage Therapy

00024854

5/2 loosen up

kp

5.42 x3.75

20.32

95.00

00005328

Los Aztecas

00024812

5/2 Finals

jh

3 x3.75

11.25

175.00

1/24/13

Job #

1 Cost 94.00

95.00

1


Acct #

Customer

Ad #

00003721

Los Palominos

00005324

Description

SP

Size

Total Size

00024848

5/2 Finals

ch

3 x3.75

11.25

95.00

Mancino's - PAVIHE INC.

00024866

5/2 Finals

eb

3 x3.75

11.25

95.00

01103000

McLaren Central Michigan

00024839

5/2 Top 100

bb

3 x5.00

15.00

161.25

00004859

Menna's Joint

00024829

5/2 finals

kl

3 x 5.00

15.00

175.00

00003512

Mt. Pleasant Rental Center

00024835

5/2 Finals

ms

3 x3.50

10.50

95.00

00003708

Pizza King

00024834

5/2 Finals

ms

3 x3.50

10.50

95.00

00005461

Professional Media Manageme 00024803

5/2 MC Sports Insert

eb

0 x 511.81

0.00

390.00

01103184

Riverwood Golf Course

00024846

5/2 summer leagues

ama

2 x5.00

10.00

107.50

00003278

Souder's Service Center

00024804

5/2 Finals

ms

3 x3.50

10.50

95.00

00003306

Student Book Exchange

00024693

5/2 Finals

ch

3 x 10.50

31.50

295.00

00005463

U of M - Flint

00024843

4/27, 5/2 MBA

im

5 x6.00

30.00

322.50

00003825

Ziibiwing Center

00024821

5/2 FINALS

jma

3 x10.50

31.50

295.00

919.17

6496.13

Total:

1/24/13

39

Job #

Cost

2


It’s the

Final Week! Central Michigan Life’s finals issue

of the spring semester will feature articles about the last week of classes, end of semester and graduation.

This is a great opportunity to wish our Graduates luck,

thank them for supporting your business, serving as an employee, or just letting them and their families know about your graduation specials.

This section will include tips for exam week stress, including things to do on campus and in the community. It will also be filled with mind exercises such as sudoku, word search and crossword puzzles.

Readers will also find information on things to do over summer break – CMU and Mt. Pleasant related.

This is a great way to increase your ad’s shelf life

as the paper will be on the rack all week – including Graduation day! A good issue to remind consumers about events and activities during the last week of classes, promote fun things to do to relieve the stress of finals – and offer “FREE” deliveries of your items!

Special Edition Publishes:

BROADSHEET SECTION

RATES & SIZES 16th page

(5.42” wide x 3.75” tall)..................................

8th page

$

Quarter page

$

Half page vertical

$

Half page horz.

$

Full page

$

(5.42” wide x 5.25” tall).............................

(5.42” wide x 10.5” tall).............................

(5.42” wide x 21” tall)................................

(11” wide x 10.5” tall)................................

(11” wide x 21” tall)...................................

95

$

175 295 525 525 750

Friday, April 27, 2012 Ad Deadline: Monday, April 23rd

Central Michigan Life

436 MOORE HALL • CMU • MT. PLEASANT • advertising@cm-life.com • (989) 774-3493


Kent  State  4d  –  Best  Sales  Increase  of  a  Special  Section  

  Renter’s  Guide  is  our  most  profitable  special  section  that  we  run  in  the  Daily  Kent  Stater.     The  section  used  to  bring  in  about  $6,000-­‐  $7,000  per  semester.  We  have  been   fortunate  to  have  a  housing  burst  of  new  apartment  complexes  that  have  increased  this   amount  over  the  past  two  years  to  roughly  $7,500  -­‐  $8,500.    We  had  our  best-­‐selling   Renter’s  in  fall  of  2011  when  sales  reached  $9,156.23.         When  the  spring  2012  Renter’s  rolled  around,  we  grew  concerned.    Most  of  the  new   apartment  complexes  had  spent  their  grand  opening  budget  and  most  were  over  75%  to   capacity.    We  brainstormed  to  what  could  be  done  to  reach  and  then  surpass  our  fall   achievement.    We  set  a  goal  of  $10,000  and  1,000  inches  for  display  ads  in  our  Spring   Renter’s  Guide.       We  came  up  with  several  strategies  to  ensure  that  this  edition  made  these  goals.       Challenges   • Most  of  the  new  apartment  complexes  had  spent  their  grand  opening  budgets   • We  maintained  the  same  rates  from  the  fall   • The  section  usually  contains  the  same  list  of  clients  from  semester  to  semester   • Many  smaller  clients  are  afraid  they  will  be  lost  in  the  shuffle   • The  spring  Renter’s  Guide  often  ran  too  late  for  advertisers  (We  usually  ran  the   section  in  late  February   • If  we  moved  the  date  of  the  section  up,  we  would  have  to  start  selling  and   promoting  the  section  heavily  with  the  start-­‐up  of  school     Our  Strategy   • Move  the  run  date  to  late  January  to  better  prospect  the  clients  that  are  in  full   renting  swing   • Place  emphasis  on  placement  to  gain  extra  revenue  in  placement  premiums   • Utilize  the  section  flier  as  a  mass  mailing  to  all  clients   • Utilize  the  section  flier  as  a  filler  display  ad   • Utilize  the  section  flier  as  an  email  blast  to  all  clients   • Meet  with  all  large  clients  in  person   • Call  on  key  classified  clients  that  own  numerous  rentals  to  ensure  that  we  are   not  too  heavily  reliant  on  large  apartment  complexes   • Have  the  sales  staff  start  back  earlier  that  in  past  semesters  for  an  early  start  to   the  section            


Kent  State  4d  –  Best  Sales  Increase  of  a  Special  Section  

  The  Results   Section         Inches     Revenue       Fall  Renter’s  2011       900     $9,156.23     Spring  Renter’s  2012       1,065.50   $10,789.42       We  saw  an  increase  of  165.5”  and  a  total  of  $1,633.19  more  in  revenue.    This  is   equivalent  to  a  17%  increase  over  the  fall  issue.               Implementation  of  Strategies   The  best  strategy  used  was  to  meet  in  person  with  our  largest  clients.    Representatives   tend  to  get  comfortable  in  a  routine  of  phone  and  email.    We  required  all  reps  to  meet   in  person.    They  took  the  previous  edition,  the  advertising  flier  and  in  some  cases  spec   ads.    We  saw  that  many  of  the  large  apartment  complexes  booked  an  additional   placement  request  once  they  saw  what  their  competitors  were  doing.         We  believe  the  second  strategy  that  worked  best  was  focusing  on  the  local  landlords  in   the  area  with  multiple  rentals.    Although  their  influence  on  the  bottom  line  was  not  as   impactful  as  the  strategy  above,  we  found  that  we  tapped  a  new  client  base  that  had   not  been  discovered.    Many  of  these  clients  continue  to  run  today.       Thirdly,  we  better  utilized  our  promotional  sales  flier.    We  mass  mailed,  email  blasted   and  used  the  flier  as  a  filler  for  the  weeks  leading  up  to  the  edition.     Overall,  the  spring  2012  edition  of  Renter’s  Guide  was  the  largest  revenue  we  have  ever   achieved  for  Renter’s  in  the  84  years  of  the  Daily  Kent  Stater.    The  rental  properties   were  very  pleased  with  the  section  and  we  had  almost  our  entire  circulation  picked  up   for  that  day.    The  section  started  out  the  semester  with  a  bang  and  the  reps  had  never   been  so  motivated.                            


THE KEY TO

SUCCESS

BEGINS HERE. FRIDAY, NOVEMBER 18 SPACE RESERVATION

SPECIALS

AD COPY DUE

Campus Accounts: Run 1/4 page or larger, receive KSU Blue or Gold FREE.

MONDAY, NOVEMBER 14

WEDNESDAY, NOVEMBER 16

DAILY KENT STATER

Run 1/4 page or larger, receive Campus Rate.

Call your Daily Kent Stater advertising representative at 330.672.2586 or email us at ksuads@yahoo.com


Fall Renter's Guide Friday, November 18, 2011 Rep Client

Columns

Inches

Total Inches

Color Detail

Color Cost

Inch Rate

Space Cost

Placement Cost

Total Ad Cost

6

3

18

Full

$75.00

flat

$100.00

$0.00

$175.00

HF CSL Plasma

2

2.5

5

none

$0.00

$8.75

$43.75

$0.00

$43.75

PG Greater Akron Chamber

3

10.5

31.5

none

$0.00

$8.75

$275.63

$0.00

$275.63

NL Indian Valley Apartments

3

10.5

31.5

none

$0.00

$8.25

$259.88

$0.00

$259.88

BE Jack Kohl Realty

2

4

8

Spot Red

$25.00

$11.00

$88.00

$0.00

$113.00

TCB Kent Apartments

6

10.5

63

Full

$75.00

$8.25

$519.75

$0.00

$594.75

HF Parta

3

10.5

31.5

Spot Parta Green

$25.00

$8.25

$259.88

$0.00

$284.88

HF Piney Lane Villas

2

3

6

Spot Forest Green

$25.00

$11.00

$66.00

$0.00

$91.00

HF Piney Lane Villas

2

3

6

Spot Forest Green

$25.00

$11.00

$66.00

$0.00

$91.00

MB Quick Lane

6

3

18

Full

$75.00

flat

$125.00

$0.00

$200.00

NL Riverview Apartments

3

10.5

31.5

Spot Purple

$25.00

$8.25

$259.88

$0.00

$284.88

HF Robert Cady Rentals

2

2

4

none

$0.00

$11.00

$44.00

$0.00

$44.00

PG Silver Meadows

6

21

126

Full

$75.00

$8.25

$1,039.50

$0.00

$1,114.50

HF Simco Kent Village

6

10.5

63

Full

$75.00

$8.25

$519.75

$0.00

$594.75

3

10.5

31.5

Spot Red

$25.00

$8.25

$259.88

$0.00

$284.88

PG Talecris Plasma

3

10.5

31.5

none

$0.00

$8.50

$267.75

$0.00

$267.75

PG Tallmadge Pointe Apartments

2

3

6

Spot Forest Green

$25.00

$11.00

$66.00

$0.00

$91.00

NL The Province

6

21

126

Full

$75.00

$8.50

$1,071.00

$107.10

$1,253.10

Back Cover

MB University Edge

12

21

252

Full

flat

flat

$3,000.00

included

$3,000.00

Double Truck

KNC UPS Store

2

5

10

none

$0.00

$9.25

$92.50

$0.00

$92.50

KNC Classic Kia

KNC Snap Fitness

Totals

900

$9,156.23

Placement

Front Cover Bottom

Front Cover


Daily Kent Stater

Friday, November 18, 2011 | Page B1


UNLOCK OPPORTUNITY.

Advertise in the Daily Kent Stater

RENTER’S GUIDE

Appearing in a special section FRIDAY, JANUARY 27TH, 2012

Special: Run 1/4 Pg or larger, receive the Campus Rate. Campus accounts: run 1/4 Pg or larger, receive free KSU Blue or Gold.

Space reservation deadline: Monday, Jan. 23 Ad copy deadline: Wednesday, Jan. 25

DAILY KENT STATER

Call your Daily Kent Stater advertising representative at 330.672.2586 or email us at ksuads@yahoo.com


Spring  2012  Renter's  Guide Friday,  January  27 Rep Client

Columns

Inches

Total  Inches

Color  Detail

Color  Cost

Inch  Rate

Space  Cost

Placement  Cost

Total  Ad  Cost

2

3

6

none

$0.00

$11.00

$66.00

$0.00

$66.00

AS Campus  Pointe  Apartments

6

10.5

63

Full

$75.00

$8.25

$519.75

$51.98

$646.73

PG Fair  Housing

3

4

12

none

$0.00

$8.25

$99.00

$0.00

$99.00

KNC FedEx  Ground

3

2

6

none

$0.00

$11.00

$66.00

$0.00

$66.00

KNC Habitat  Restore

3

5

15

Spot  Green

$25.00

$8.25

$123.75

$0.00

$148.75

IH Indian  Valley  Apartments

2

3

6

none

$0.00

$11.00

$66.00

$0.00

$66.00

HF Jack  Kohl  Realty

2

4

8

Spot  Red

$25.00

$11.00

$88.00

$0.00

$113.00

TCB Kent  Apartments

6

10.5

63

Full

$75.00

$8.25

$519.75

$51.98

$646.73

AS OMCDC

3

10.5

31.5

Spot  KSU  Gold

$0.00

$8.25

$259.88

$0.00

$259.88

HF Parta

3

10.5

31.5

Spot  Green

$25.00

$8.25

$259.88

$0.00

$284.88

AS Pebblebrook  Apartments

3

10.5

31.5

Full

$75.00

$8.25

$259.88

$0.00

$334.88

HF Piney  Lane  Villas

2

3

6

Spot  Forest  Green

$25.00

$11.00

$66.00

$0.00

$91.00

IH Portage  Community  Bank

3

10.5

31.5

Full

$75.00

$7.14

$225.00

$0.00

$300.00

HF Robert  Cady  Rentals

2

2

4

none

$0.00

$11.00

$44.00

$0.00

$44.00

PG Silver  Meadows

6

21

126

Full

$75.00

$8.25

$1,039.50

$0.00

$1,114.50

HF Simco  Kent  Village

6

10.5

63

Full

$75.00

$8.25

$519.75

$0.00

$594.75

KNC Student  Legal  Services

3

4

12

none

$0.00

$8.25

$99.00

$0.00

$99.00

PG Talecris  Plasma

3

10.5

31.5

none

$0.00

$8.50

$267.75

$0.00

$267.75

PG Tallmadge  Pointe  Apartments

2

3

6

Spot  Forest  Green

$25.00

$11.00

$66.00

$0.00

$91.00

KNC The  Province

6

21

126

Full

$75.00

$8.50

$1,071.00

$107.10

$1,253.10

Back  Cover

PG University  Edge

12

21

252

Full

$0.00

$0.00

$0.00

$0.00

$3,000.00

Center  Spread  -­‐  Double  Truck

HF University  Oaks

6

21

126

Full

$75.00

$8.25

$1,039.50

$0.00

$1,114.50

2

4

8

none

$0.00

$11.00

$88.00

$0.00

$88.00

KNC Brimfield  Liquor

KNC UPS  Store

Totals

         1,065.50  

$10,789.42

Placement Page  3

Front  Cover


Daily Kent Stater

Friday, January 27, 2012 | Page B1


Ka  Leo  Best  Sales  Increase  Strategy     Ka  Leo  would  like  to  submit  the  increase  in  sales  from  2011’s  orientation  guide  with   2012’s  orientation  guide.  (Manoa  Manual)    This  special  edition  of  the  Ka  Leo  is  put   together  in  conjunction  with  the  University  of  Hawaii  New  Student  Orientation   Program  and  is  specifically  used  for  their  on  campus  orientations.  The  sales  in  2011   were  $10,393  and  the  sales  in  2012  were  $20,057  for  an  increase  of  93%  over  the   previous  year.  This  was  done  with  a  bundled  approach  that  utilized  multiple   products  and  services  along  with  a  bigger  sales  staff  to  call  on  more  clients.  The   overall  goal  for  this  year’s  orientation  guide  was  $20,000  and  the  students  were  able   to  just  make  that  goal  as  evident  by  the  final  sales  number.       We  start  the  summer  off,  with  a  week  long  training  session  that  gets  our  ad   reps  up  to  speed  with  what  our  goals  and  objectives  are  for  the  summer,  and  the   orientation  guide  is  a  very  large  aspect  of  what  we  do.  This  last  year  was    the  first   time  that  we  had  multiple  students  returning  to  the  sales  staff  and  we  had  more   students  that  started  in  the  spring  on  our  staff  than  ever  before.  This  was  the  first   year  that  we  were  fully  staffed  and  had  every  territory  filled,  which  simply   contributed  to  us  being  able  to  call  on  more  clients  and  thus  getting  more  businesses   interested  in  being  a  part  of  our  welcome  package.  We  used  lots  of  weekly   incentives  to  push  our  ad  reps  to  make  sales  for  this  year’s  orientation  guide  as  well.   We  ran  a  most  calls  in  a  week  contest,  most  appointments  in  a  week,  most  sales  in  a   week,  and  biggest  contract  in  a  week  to  help  keep  our  students  excited  about  the   opportunity  to  sell  this  special  issue.  Simply  having  more  students  competing   against  each  other  helped  us  build  a  sense  of  purpose  in  the  office  and  kept  them   hungry  for  new  sales  and  winning  the  competition  that  week.       One  of  the  incentives  we  use  for  our  clients  is  tying  this  issue  in  with  our   welcome  back  issue,  our  coupon  booklet  and  our  on  campus  vendor  fair  at  the   beginning  of  the  year.  It  is  a  multi  buy  option  that  clients  could  take  advantage  of  to   get  to  the  students  first.  This  helped  create  value  with  our  clients  who  saw  an   opportunity  to  really  set  a  presence  with  UH  at  the  beginning  of  the  year.  This  also   allowed  us  to  leverage  long-­‐term  contracts  by  waiving  certain  cost  if  they  would   sign  a  40+  time  insertion  contract.  By  utilizing  the  packages,  which  some  clients   took  advantage  of  and  the  long-­‐term  deals  we  were  able  to  create  a  lot  of  excitement   with  the  local  businesses.  We  also  had  a  special  gloss  cover  on  this  issue  which  we   sold  at  a  premium  rate  for  the  inside  covers  and  back  cover,  which  allowed  us  to   build  an  additional  $3,176  into  the  issue  that  had  not  previously  been  there.       Another  way  that  we  were  able  to  increase  our  sales  was  through  the   partnership  with  the  University  of  Hawaii  New  Student  Orientation  program,  which   paid  us  $1,500  to  put  the  guide  together.  This  was  the  first  year  that  they  used  our   guide  as  the  official  program  for  the  orientations  and  they  saw  fit  to  pay  us  to  put   information  in  the  guide  that  they  would  like  to  get  out  to  students.  This  additional   revenue  and  added  partnership  only  helped  solidify  the  usefulness  of  our  guide  and   also  was  key  part  of  us  putting  on  our  vendor  fair.       With  a  seasoned  staff  and  managers  that  had  a  clear  understanding  of  goal   setting  and  development  of  younger  staff,  we  were  able  to  incentivize  our  students   and  make  this  one  of  the  most  successful  issues  of  our  year.  


Ad Commission Report Pub: Ka Leo - Issue Range 7/18/11 to 7/18/11 Ad ID 104

Acct Name

Chg Type

5,000 Pre-Printed Inserts in the Paper 5x5 UH sports marketing 5x5 UH sports marketing 5x5 UH sports marketing 5x5 UH sports marketing 3x4 Coffee Bean 3x4 New Student Orientation and Welcome ...

Ad Ad Ad Ad Ad Ad Ad

Total

2x6 Bella Mia Specials Ad 3x4 Aloha E-bike Welcome Bundle Ad 2x3 Nailery Salon 1/8 page ad Ad 5x9.5 Hawaii Student Suites (Full Ad Page) 2x9 Hawaii Student Suites (1/3 Ad Page) 3x4 NSO Guide and Welcome Issue Ad 5x9.5 NSO & Welcome Guide Ad 5x5 New Student Orientation Ad 5x9.5 New Student Organization Ad 5x5 Student Housing Services New Ad Student... 2x6 Parent & Family Relations New Ad Stude... 2x6 Off Campus Referral New Ad Student Orie... 5x5 New Student Orientation Ad ROS Online Package Ad 2x6 Activities Council Announcement Ad

Total

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$900.00

$0.00

$3,246.30 $130.80 $175.00 $80.00 $475.00 $180.00 $105.00 $415.63 $315.00 $415.62 $262.50 $126.50 $126.50 $218.75 $40.00 $180.00

$324.63 $13.08 $17.50 $8.00 $47.50 $18.00 $10.50 $41.56 $31.50 $41.56 $26.25 $12.65 $12.65 $21.88 $4.00 $18.00

10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%

$3,246.30

$324.63

CRM Two

Ad Type: Display - Box 12021 Manoa Japanese Language 2x3 Part Time Positions Ad School 12031 The Varsity 5x9.5 Front Inside Cover - NSO and Ad Welco... 12036 Himalayan Treasure Inc. 2x3 Himalyan Treasures - NSO and Ad Welcome 12074 The UPS Store 2x6 New Student Orientation and Ad Welcome ... 12077 Hawaiian Holy Smokes 3x4 New Student Orientation and Ad Welcome ... 12079 Aaron's Dive Shop 3x4 New Student Orientation and Ad Welcome ... 12082 Four Kings Kitchen 2x3 NSO Issue and Welcome Guide Ad 12093 Conceptions Center for 2x6 New Student and Welcome Back Ad Ovum Donation 12094 7-Eleven (Element 8 Agency) Issue 5x5 Seven-Eleven Hawaii, Inc. Ad 12108 McCully Bicycle 5x5 New Student Orientation Ad 12110 Rent-A-Center 2x3 New Student Orientation and Ad Welcome ...

203

$900.00 $550.00 $0.00 $0.00 $0.00 $0.00 $175.00 $175.00

CRM One

Ad Type: Display - Box 12019 Bella Mia Pizzaria 12022 Aloha E-Bike 12026 Nailery Salon & Spa 12048 Hawaii Student Suites 12049 Hawaii Student Suites 12061 (UHFCU) University of Hawaii Federal Credit 12062 (UHFCU) University ofUnion Hawaii Federal Credit 12084 Shidler MFE Program Union 12096 ASUH 12097 UH Student Housing Services 12098 UH Student Housing Services 12099 UH Student Housing Services 12105 UH Entrepreneur Club 12115 Shidler MFE Program 12127 Activities Council

202

Commission Total % Amount

Advertising Manager

Ad Type: Display - Box 11971 Periscope Advertising (Target) 12051 UH Athletics Sports Marketing 12051 UH Athletics Sports Marketing 12051 UH Athletics Sports Marketing 12051 UH Athletics Sports Marketing 12057 Sullivan Family of Companies 12090 UpNext Wireless

201

Ad Description

$2,415.60 $108.00 $570.00 $80.00 $175.00 $175.00 $175.00 $80.00 $175.00 $370.00 $390.00 $117.60

Total

10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%

$2,415.60

$241.56 $10.80 $57.00 $8.00 $17.50 $17.50 $17.50 $8.00 $17.50 $37.00 $39.00 $11.76

$241.56

CRM Three

Ad Type: Display - Box 12025 Pipe Dreams 12035 Rasta Roots 12045 The Bike Shop 12047 Fendu Boulangerie 12065 Mopeds Plus

2x1.5 Pipe Dreams 1/16 page ad 3x2 Rasta Roots - NSO Guide 2x6 NSO and Welcome Back Issue 2x1.5 $1 off bread promotion 2x1.5 NSO and Welcome Issue

Ad Ad Ad Ad Ad

$862.40 $40.50 $93.60 $175.00 $30.00 $49.80

10.0% 10.0% 10.0% 10.0% 10.0%

$86.24 $4.05 $9.36 $17.50 $3.00 $4.98

Printed: Thursday, January 24, 2013 • Page 1


Ad Commission Report Pub: Ka Leo - Issue Range 7/18/11 to 7/18/11 Ad ID

Acct Name

Ad Description

12067 12081 12091 12107

Tutti Frutti Ho'ala Dental Program / Hawaii Dental Lock UpFamily Self Storage Happy Haleiwa

2x1.5 NSO and Welcome Back Issue Ad 2x6 New Student Orientation and Ad Welcome ... 3x4 New Student Orientation and Ad Welcome ... 2x3 New Student Orientation and Ad Welcome ...

204

Chg Type

$43.50 $175.00 $175.00 $80.00

Total

2x3 Pacific Mopeds Ad

Ad

Total

$862.40

$4.35 $17.50 $17.50 $8.00

$86.24

$75.60 $75.60 10.0%

$7.56 $7.56

$75.60

$7.56

CRM Five

Ad Type: Display - Box 12043 Army National Guard 12052 Glenn's Cycle and Supply 12053 McDonald's of Palolo 12069 Island Triathlon & Bike 12070 E & J Lounge Operating Co. -The IrishFat Rose - Kelly O'Neil's 12092 Greek 12104 Glam Rok 12111 The Burning Tree 12113 Volcano Vapor Cafe 12114 Big City Diner

$2,193.75 $641.85 $80.00 $70.50 $175.00 $120.00 $65.40 $80.00 $141.00 $700.00 $120.00

5x9.5 Back Page NSO and Welcome Ad Issue 2x3 Glenn's Cycle Supply Ad 3x2 McDonald's of Palolo 3x4 New Student Orientation and Welcome 3x4 Anna's...Regular Ad 3x2 New Student Orientation and Welcome ... 2x3 New Student Orientation and Welcome ... 2x6 The Burning Tree 5x9.5 Volcano Vapor Lounge 3x4 NSO and Welcome Issue

Ad Ad Ad Ad Ad Ad Ad Ad

Total 206

10.0% 10.0% 10.0% 10.0%

CRM Four

Ad Type: Display - Box 12116 Pacific Mopeds

205

Commission Total % Amount

10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%

$2,193.75

$219.38 $64.19 $8.00 $7.05 $17.50 $12.00 $6.54 $8.00 $14.10 $70.00 $12.00

$219.38

CRM Six

Ad Type: Display - Box 12089 Retail Partners Hawaii LLC

5x9.5 New Student Orientation and Welcom...

$700.00 $700.00 10.0%

Ad

$70.00 $70.00

Total

$700.00

$70.00

Grand Total

$10,393.65

$949.37

Printed: Thursday, January 24, 2013 • Page 2


Ad Commission Report Pub: Ka Leo - Issue Range 7/16/12 to 7/16/12 Ad ID 104

Acct Name

Chg Type

10,000 Inserts x $75 cpm = $750 Inside Cover NSO 2x4 Bigger Markets (Big Words) 5x9.5 Dell 5x5 Free Admission $450 5x5 Free Admission $450 5x5 Free Admission $450 5x5 Free Admission $450

Ad Ad Ad Ad Ad Ad Ad Ad

Total

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

$3,019.00

$0.00

$7,444.65 $60.00 $105.00 $279.45 $175.00 $297.00 $198.00 $807.50 $0.00 $351.00 $351.00 $351.00 $500.00 $500.00 $500.00 $248.40 $248.40 $248.40 $324.00 $522.50 $800.00 $90.00 $78.00 $50.00 $360.00

Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad

Total

10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%

$7,444.65

$744.47 $6.00 $10.50 $27.95 $17.50 $29.70 $19.80 $80.75 $0.00 $35.10 $35.10 $35.10 $50.00 $50.00 $50.00 $24.84 $24.84 $24.84 $32.40 $52.25 $80.00 $9.00 $7.80 $5.00 $36.00

$744.47

CRM Two

Ad Type: Display - Box 12444 Hawaii Job Engine 12519 Wax Center USA 12634 Conceptions Center for Ovum Donation 12648 Down to Earth 12719 EC Fitness 12725 L&L Hawaiian Barbecue 12742 AT Marketing (Covance)

2x6 (Pg 3 Preffered) Hawaii Job Engine.c... 2x3 Wax Center 2x3 Conceptions 5x5 Down To Earth 3x4 EC Fitness 3x9 L&L Barbeque 5x3 Sports Page Sponsor

$1,650.50 $120.00 $60.00 $125.00 $445.50 $225.00 $425.00 $250.00

Ad Ad Ad Ad Ad Ad Ad

Total 203

$3,019.00 $750.00 $1,100.00 $124.00 $1,045.00 $0.00 $0.00 $0.00 $0.00

CRM One

Ad Type: Display - Box 12595 Manoa Valley Inn 2x3 Manoa Valley Inn 12641 UH Student Recreation 2x6 Rec Services Services 12653 Honolulu Burger Co. 2x9 Page 3 Guarantee 12656 University Health Services Crossword Sponsorship 12659 UH Bookstore - AuxEnt 3x9 Welcome Bundle 12673 Activities Council 2x9 Welcome Bundle 12705 ASUH 5x9.5 ASUH Announcement 12706 UH Service Learning 2x3 Service Learning Program Program 12708 UH Student Housing Triangle Page Ad Services 12708 UH Student Housing Triangle Page Ad Services 12708 UH Student Housing Triangle Page Ad Services 12712 New Student Orientation 5x9.5 NSO Leaders 12712 New Student Orientation 5x9.5 NSO Leaders 12712 New Student Orientation 5x9.5 NSO Leaders 12722 (UHFCU) University of 2x9 UHFCU page 5 Hawaii Federal Credit Union 12723 (UHFCU) University of 2x9 UHFCU page 7 Hawaii Federal Credit 12724 (UHFCU) University ofUnion 2x9 UHFCU page 9 Hawaii Federal Credit 12728 UH Dept. Theatre and Union Dance 3x9 Special Promotions 12737 UH Campus Center Board 5x9.5 Welcome Bundle 12738 American Savings Bank 5x9.5 American Savings Bank 12751 Manoa Japanese Language 2x3 Manoa Japanese Language School 12756 Shidler MFE Program MFE Shidler 2x3 12757 Shidler MFE Program MFE Shidler Online ROS 12764 Hawaii Student Suites Hawaii Student Suites 2x9

202

Commission Total % Amount

Advertising Manager

Ad Type: Display - Box 12562 Periscope Advertising (Target) 12592 Kai Media & Marketing (NAPA 12614 Re:FuelAuto, Dole 12626 On Campus Advertising 12716 UH Athletics Sports Marketing 12716 UH Athletics Sports Marketing 12716 UH Athletics Sports Marketing 12716 UH Athletics Sports Marketing

201

Ad Description

$1,650.50

10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%

$165.05 $12.00 $6.00 $12.50 $44.55 $22.50 $42.50 $25.00

$165.05

CRM Three Printed: Thursday, January 24, 2013 • Page 1


Ad Commission Report Pub: Ka Leo - Issue Range 7/16/12 to 7/16/12 Ad ID

Acct Name

Ad Type: Display - Box 12494 Fantastic Sam's 12564 Salon Argio 12618 Makiki Self-Storage 12637 Trunk-it.com 12644 Like Like Drive Inn 12699 King Street Properties LLC

Ad Description 2x1.5 Fantastic Sams 2x2 Special Issues 2x3 Welcome Bundle 5x5 Trunk It Self Storage 2x6 Like Like Open Late 5x5 Orientation Guide

Chg Type

$1,329.90 $30.00 $62.40 $125.00 $425.00 $275.00 $412.50

Ad Ad Ad Ad Ad Ad

Total 204

1x3 Mahalo Discounts 5x9.5 Back Cover Orientation Guide Real A Gastropub 2x3 AT&T 2x3

Ad Ad Ad Ad

Total

2x3 JJ's and Le Cacao Ads 2x3 Special Issue Promotion 2x3 Himalayan Kitchen 3x4 Hokulani Bakery 3x2 McDonalds Special 3x4 Anna's 3x9 Price Busters Inside Back Cover 3x4 Pacific Mopeds 2x3 Boston's Pizza 5x9.5 Sprint 2x3 Foundation Recruitment Verizon 2x6

$1,316.50 $40.50 $976.00 $150.00 $150.00

$131.65 $4.05 $97.60 $15.00 $15.00

10.0% 10.0% 10.0% 10.0%

$1,316.50

$131.65

10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%

$3,436.60

$343.66 $6.00 $6.00 $7.56 $9.00 $9.00 $14.40 $48.60 $110.00 $16.20 $6.00 $80.00 $8.40 $22.50

$343.66

CRM Six

Ad Type: Display - Box 12693 Sam's Kitchen 12701 Diamond Head Surfboards

2x3 Special Issues 2x3 Special Issue Ads

$162.00 $90.00 10.0% $72.00 10.0%

Ad Ad

Total

$162.00

$16.20 $9.00 $7.20

$16.20

CRM Seven

Ad Type: Display - Box 12584 88 Tees 12585 88 Tees 12689 Makino Makittii 12690 Makino Makittii 12695 5 Star Restaurant 12710 Waikiki Hot Yoga 12752 Moku Hawaii 12768 Manoa Chemistry Club

2x6 (88 Tees) Alternating Online Ad 5x9.5 Orientation Guide Triangle Half Page 2x6 5 Star Buffet 2x3 Waikiki Hot Yoga Moku 2x3 Chemistry Club 2x3

$1,294.00 $120.00 $20.00 $700.00 $100.00 $144.00 $90.00 $72.00 $48.00

Ad Ad Ad Ad Ad Ad Ad Ad

Total 208

$132.99

$3,436.60 $60.00 $60.00 $75.60 $90.00 $90.00 $144.00 $486.00 $1,100.00 $162.00 $60.00 $800.00 $84.00 $225.00

Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad

Total

207

$1,329.90

CRM Five

Ad Type: Display - Box 12430 JJ's Bistro & French Pastry 12465 Aloha Crepes 12575 Himalayan Kitchen 12580 Hokulani Bake Shop 12621 McDonald's of Palolo 12638 E & J Lounge Operating Co. -Price Irish Busters Rose - Kelly O'Neil's 12645 12675 Army National Guard 12683 Pacific Mopeds 12707 Boston's Pizza Kaimuki 12713 Sprint 12718 University of Hawaii Foundation 12758 Verizon

206

10.0% 10.0% 10.0% 10.0% 10.0% 10.0%

$132.99 $3.00 $6.24 $12.50 $42.50 $27.50 $41.25

CRM Four

Ad Type: Display - Box 12606 Mahalo Discounts 12609 The Bike Shop 12753 Real A Gastropub 12765 AT&T

205

Commission Total % Amount

$1,294.00

10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%

$129.40 $12.00 $2.00 $70.00 $10.00 $14.40 $9.00 $7.20 $4.80

$129.40

CRM Eight Printed: Thursday, January 24, 2013 • Page 2


Ad Commission Report Pub: Ka Leo - Issue Range 7/16/12 to 7/16/12 Ad ID

Acct Name

Ad Type: Display - Box 12535 Liquor Collection 12624 Fendu Boulangerie 12657 Bangkok Chef 12658 Bangkok Chef

Ad Description 2x1.5 Liquor Collection 2x3 Special Issues Sodoku Sponsor 2x6 Bangkok Chef

Chg Type

$372.00 $30.00 $72.00 $72.00 $198.00

Ad Ad Ad Ad

Total 209

Commission Total % Amount 10.0% 10.0% 10.0% 10.0%

$372.00

$37.20 $3.00 $7.20 $7.20 $19.80

$37.20

CRM Nine

Ad Type: Display - Box 12762 Roman Candles DJ/MC Event Services

Roman Candles 2x2

$32.00 $32.00 10.0%

$3.20 $3.20

Total

$32.00

$3.20

Grand Total

$20,057.15

$1,703.82

Ad

Printed: Thursday, January 24, 2013 • Page 3


Summer, 2011

New Student Orientation Guide


3

K A LEO T H E

V O I C E


Welcome Back

Bundle

Our Welcome Bundle is a package of four great ways to reach the UH community in fall 2012. The first component is our New Student Orientation guide that is passed out to all new incoming freshman and given to every student that lives in the dorms. Second, we have our Welcome Back Issue, which is on the stands for four days and distributed to 100 locations on campus. Back by popular demand is the Vendor Fair, held on 8/15/12 from 12-3 p.m., which is an opportunity for you to interact with students one on one. New to this package is a coupon book which is used as a fundraiser for student groups on campus. This not only helps you advertise, but it also helps student organizations fund their programs.

Ka Leo Special

Advertising Rates 1/8 Page Package ....... $500 (Save $150) 1/4 Page Package ....... $700 (Save $200) 1/2 Page Package .... $1,100 (Save $250) Full-Page Package ... $1,850 (Save $300) INCLUDES FREE FULL COLOR AND FREE AD DESIGN

Packages Include 1 Advertisement in New Student Orientation Guide 1 Advertisement in Welcome Back Issue 1 Table Space at Vendor Fair 1 Coupon in Ka Leo Fundraiser Book

Deadlines Early deadline 6/15/12 - 12 pm Late deadline 7/5/12 - 12 pm

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210


Orientation Guide For all incoming new students, freshmen and transfers, there are orientation sessions over the summer that help them better understand the University of Hawai‘i campus and facilities. As a part of welcoming students to campus, we provide them with information that they will need for their college lifestyle. Ka Leo works together with UH to provide the official New Student Orientation Guide that will be handed out to the students at all of the orientation sessions over the summer. This is a great opportunity to reach newbies first. The New Student Orientation Guide is a trusted resource that helps students better understand their new surroundings and community. It will help them adjust to campus life and understand where to go for their college life needs. This issue is also passed out to the students at the dorm and is a true reference to college, which is something students hang on to for a long time. Make sure you let UH students know how to find your business by advetising to them in the official New Students Orientation Guide,

Ka Leo Special

Advertising Rates 1/8 Page Ad ....... $150 1/4 Page Ad ....... $275 ($300) 1/2 Page Ad ....... $500 ($600) Full-Page Ad ...... $900 ($1,200) INCLUDES FREE FULL COLOR AND FREE AD DESIGN

Deadlines Spaces reservation 7/5/12 - 12 pm Ad material submission 7/6/12 - 12 pm

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210


Mustang Daily SOARs to New Highs in 2012 In August of 2011, the Mustang Daily published its first-ever SOAR (Summer Orientation, Advising and Registration) edition. SOAR is held each summer at Cal Poly San Luis Obispo over a period of 2-3 weeks and is for all incoming freshmen and their parents. We believed this would be a great opportunity to introduce the students and parents to the Mustang Daily and its advertisers. This was a completely new product, a major deviation from our normal broadsheet or tab publication. It was instead a smaller, magazine style, full color publication. One student ad designer designed the publication with copy coordinated by the special sections coordinator. The end result was a 32-page section with $8,190 in new revenue. While we were happy with the revenue, it was also quite clear that there was great potential in this product. The challenge was to come up with a marketing and incentive plan that would result in a targeted 50 percent increase or slightly more than $12,000 in total sales. So last spring, plans were started to market this product for the second year. Having a very successful 2011 edition -- one that was praised by campus officials and organizations and well received by advertisers -- was expected to make marketing to advertisers much easier. At the same time, the campus organization that administers the SOAR program was working to market those same businesses as sponsors and syphon off some of the potential advertising revenue. The dates for the SOAR program were moved up by almost a full month without any notification made to the Mustang Daily. Only by maintaining strong contacts on campus were we able to find out about the date changes. Facing a much earlier deadline, the Mustang Daily was forced to come up with a sales plan and really think outside of the box. The first task was to come up with a sales incentive plan that would encourage the sales staff to sign up advertisers before the end of the school year. That was accomplished with the “”Sales be SIZZLIN” contest. This contest not only incentivized the sales for end of year publications, Graduation and a new product, Puzzle Book, but also the SOAR edition. Thermometers were used to measure the amount of sales for all of the advertising account executives with incentives given for reaching sales goals in each category. Almost all sales reps exceeded their goals for SOAR. The Mustang Daily also reached out to the Cal Poly Parent Program and was able to include advertising space as part of the program’s sponsorship with various area hotels. Hotels in resort areas, such as Pismo Beach, near the campus, were able to buy annual sponsorship packages with the Parent Program, which would include an ad in the SOAR edition. That relationship accounted for more than $2,000 in advertising in 2012 and will be repeated for 2013. The end result, a whopping 106 percent increase in sales from 2011 to 2012. The total sales for the SOAR edition were $16,882.50. In one year, we increased from having 24 advertisers to 49, inches went up from 573 to 1115. Mustang Daily’s advertising staff is not satisfied though, our goal for 2013 -- another 100 percent increase.

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


SOAR PUBLICATION PUBLISHES JULY 10–AUG 14 • Personally distributed during SOAR registration • Geared towards Parents • Circulation of 5,000

IMPORTANT DEADLINES

Space Friday May 24 @ 5pm Ad Friday June 8 @ 5pm

• Don’t miss out on a perfect opportunity to make an impact on parents and students that will be in SLO for the next year

ALL RATES INCLUDE FULL COLOR

IF YOU ADVERTISE IN SOAR, RECEIVE AN $8 RATE IN GRADUATION! A SAVINGS OF 20%!

FULL PAGE

1/2 PAGE

1/4 PAGE

BACK PAGE

(8”X10.5”) $550

(8”X5.25”) $350

(4”X5.25”) $200

(8”X10.5”) $750 ONLY 1!

STUDENT % 95 READERSHIP

6,000

DAILY CIRCULATION

15,000

DAILY READERS

OFFICE: 805.756.1143 | ADVERTISING @ MUSTANGDAILY.NET | 1 GRAND AVE. BLDG 26, RM 226 SAN LUIS OBISPO


Mustang Daily Presents

TIPS FOR FRESHMEN | POINTS OF INTEREST | RESTAURANT SUGGESTIONS | STUDENT FEE SPENDING A Mustang Daily Advertising Publication


A MUSTAN

/// FROSH TIPS /// NEW TO SAN LUIS OBISPO? Suggestions for Newcomers

G DAILY AD

VERTIS

ATION / ING PUBLIC

11 AUGUST 20

/// POINTS OF INTEREST Map & Guide to Campus Resources

/// FEES, FREEDOMS & FERPA What You Need to Know


Printed: 1/22/13 2:08 PM

Page 1 of 3

Mustang Daily Runsheet

Criteria: hold = true and date = 7/10/12 and pubRef = SOAR Display Ads Ad No.

Cust No.

Cust Name

PG

Rep

3458

LOC0490 Dolphin Bay

4 X 10.5

42.0 Soar

$500.00

0

5

RW

3473

UN0311

Career Services

4 X 5.5

22.0 SOAR

$350.00

0

4

BW

3476

UN0591

Student Affairs

2 X 5.5

11.0 SOAR

$200.00

0

46

BW

3478

XL0529

Dell University

4 X 10.5

42.0 Soar

$550.00

0

17

BG

3489

LOC0251 Mountainbrook 4 X 5.5 Community Church

22.0 WHERE TO WORSHIP

$350.00

0

18

AMD

3498

LOC0735 Tap It Brewing Co 2 X 5

10.0 Soar

$200.00

0

20

BG

3506

LOC0324 Peach Tree Inn

4 X 5.5

22.0 Soar

$332.50

0

20

BG

3523

UN0497

2 X 5.5

11.0 SOAR

$200.00

0

12

BW

3530

Student Ombuds Services LOC0826 Sea Crest

4 X 10.5

42.0 SOAR

$500.00

0

30

3531

LOC0843 Native Trails

4 X 10.5

42.0 SOAR

$500.00

0

39

3532

LOC0840 Teaberry

2 X 5.5

11.0 1/4 SOAR

$200.00

0

12

EP

3535

UN0376

22.0 SOAR

$350.00

0

40

BW

3538

UN0322

22.0 SOAR

$350.00

0

43

BW

3539

UN0375

4 X 10.5

42.0 SOAR Back Page

$750.00

0

48

BW

2X5

10.0 SOAR

$200.00

0

22

AMD

22.0 SOAR

$350.00

0

29

BW

4 X 5.5

22.0 SOAR

$350.00

0

10

LW

4 X 5.5

22.0 SOAR

$350.00

0

42

LW

4 X 5.5

22.0 SOAR

$350.00

0

4

LW

4 X 10.5

42.0 SOAR

$550.00

0

40

BW

2 X 5.5

11.0 ORIENTATION ISSUE-

$200.00

4

14

College of Science 4 X 5.5 and Mathematics Public Affairs 4 X 5.5

3541

Cal Poly Health Center LOC0413 Sunset Honda

3544

UN0197

3547

LOC0420 Mustang Village Apartments LOC0039 Courtyard by Marriott LOC0024 Bon Temps Creole Cafe UN0444 UPD Commuter Services NAT0005- Bigger Markets, Inc 005 / BGWDS2

3549 3551 3552 3555

Size/Extra

Music Department 4 X 5.5

- Denotes items with a price override

Inch

Copy Ref/Instructions

H/M

Cost

Re Date

T/S

REV

RTA

CPN

PRF


Printed: 1/22/13 2:08 PM

Page 2 of 3

Mustang Daily Runsheet

Criteria: hold = true and date = 7/10/12 and pubRef = SOAR Display Ads Ad No.

Cust No.

PG

Rep

3558

LOC0845 Tolosa Winery

4 X 10.5

42.0 SOAR INSIDE COVER

$550.00

0

2

MB

3560

LOC0170 SLO Textbooks

4 X 5.5

22.0 Soar

$350.00

0

26

MV

3565

LOC0263 Boo Boo Records

2X5

10.0 SOAR

$200.00

0

22

RW

3566

LOC0145 SLO Transit

4 X 10.5

42.0 SOAR

$550.00

0

47

AMD

3569

UN0432

4 X 5.5

22.0 SOAR

$350.00

0

10

BW

3571

2 X 5.5

11.0 SOAR Where to

$200.00

0

18

AMD

3574

LOC0196 Newman Catholic Center LOC0848 Alfano Motors

2 X 5.5

11.0 top right on right-

$200.00

0

45

LM

3580

LOC0373 The Tire Store

2X5

10.0 SOAR

$200.00

0

21

RW

3581

LOC0538 Doc's Cellar

2X5

10.0 SOAR

$200.00

0

46

RW

3584

UN0481

11.0 SOAR

$200.00

0

14

BW

11.0 SOAR

$200.00

0

32

RB

3589

International 2 X 5.5 Education & Programs LOC0123 Sycamore Mineral 2 X 5.5 Springs Resort LOC0214 Hands Gallery 2 X 5.5

11.0 SOAR

$200.00

0

42

RB

3590

LOC0256 Petit Soleil

22.0 SOAR

$350.00

0

45

RB

3591

11.0 SOAR

$200.00

0

27

KA

22.0 SOAR

$350.00

0

46

GC

3593

LOC0561 Holiday Inn Express 2 X 5.5 & Suites Atascadero LOC0172- McDonald's 4 X 5.5 002 UN0216 Campus Dining 4 X 10.5

42.0 SOAR

$550.00

0

37

BW

3594

UN0195

University Store

42.0 SOAR

$550.00

0

13

BW

3595

UN0234

University Housing 4 X 5.5

22.0 SOAR

$350.00

0

35

BW

3596

LOC0648 Vallarta's

2 X 5.5

11.0 SOAR

$200.00

0

27

MV

3597

LOC0807 SLO Safe Ride

4 X 10.5

42.0 3rd page right side

$550.00

0

3

RW

3598

LOC0850 San Luis Obispo County Regional Airportf

4 X 5.5

22.0 SOAR 1/2

$350.00

0

21

EP

3588

3592

Cust Name

Kennedy Library

- Denotes items with a price override

Size/Extra

4 X 5.5

4 X 10.5

Inch

Copy Ref/Instructions

H/M

Cost

Re Date

T/S

REV

RTA

CPN

PRF


Printed: 1/22/13 2:08 PM

Page 3 of 3

Mustang Daily Runsheet

Criteria: hold = true and date = 7/10/12 and pubRef = SOAR Display Ads Ad No.

Cust No.

Cust Name

Size/Extra

3599

UN0250

Greek Life

4 X 10.5

42.0 Full pg Soar

$550.00

3600

LOC0270 Embassy Suites

2 X 5.5

11.0 SOAR

3601

3603

LOC0851 Best Western Royal 4 X 5.5 Oak UN0704 Orfalea College of 4 X 5.5 Business LOC0665 Chase Bank 4 X 5.5

3611

LOC0257 Fatte's Pizza

3612

LOC0852 Hampton Inn SLO 4 X 5.5

3602

Total All Ads: Total House Ads:

Inch

2 X 5.5

49 0

Copy Ref/Instructions

H/M

PG

Rep

0

33

BW

$200.00

0

16

RW

22.0 SOAR

$350.00

0

27

KA

22.0 SOAR

$350.00

0

14

BW

22.0 SOAR

$350.00

0

22

RW

11.0 SOAR

$200.00

0

21

RW

22.0 Soar

$350.00

0

36

MV

1,115.0 0.0

Cost

Re Date

T/S

REV

RTA

CPN

PRF

$16,882.50 N/A

Classified Display Ads Ad No.

Cust No.

Total All Ads: Total House Ads:

Cust Name

Size/Extra

Inch

0 0

Copy Ref/Instructions 0.0 0.0

H/M

Cost

Re Date

T/S

REV

RTA

CPN

PRF Cl/P Rep

$0.00 N/A

Line Ads Ad No.

Cust No.

Total All Ads: Total House Ads:

Cust Name 0 0

- Denotes items with a price override

Class.

Inches 0.0 0.0

Copy Ref

H/M

Cost $0.00 N/A

Sort Key

Rep


Printed: 1/22/13 2:08 PM

Page 1 of 2

Mustang Daily Runsheet

Criteria: hold = true and date = 8/1/11 and pubRef = SOAR Display Ads Ad No.

Cust No.

2422

LOC0196 Newman Catholic Center LOC0490 Dolphin Bay

2 X 5.5

11.0 SOAR

$190.00

0

27 Savag

2 X 5.5

11.0 SOAR

$200.00

0

27 Savag

4 X 5.5

22.0 SOAR Ad

$350.00

0

22 Harde

4 X 5.5

22.0 SOAR

$350.00

0

6

4 X 5.5

22.0 SOAR

$350.00

0

18 Clone

2488

LOC0421 California Pizza Kitchen UN0376 College of Science and Mathematics UN0444 UPD Commuter Services UN0432 Kennedy Library

4 X 10.5

42.0 SOAR

$550.00

0

29

2489

XL0213

Applebee's

4 X 10.5

42.0 SOAR Magazine

$550.00

0

30 Harde

42.0 SOAR

$200.00 $550.00

0

0

BB

2424 2463 2482 2486

Cust Name

Size/Extra

Inch

Copy Ref/Instructions

H/M

Cost

Re Date

T/S

REV

RTA

CPN

PRF

PG

Rep

Clone

BB

2490

UN0195

University Store

Back Page 4 X 10.5

2491

UN0216

Campus Dining

4 X 5.5

22.0 SOAR

$300.00

0

20

BB

2492

LOC0716 Foothill Cyclery

4 X 5.5

22.0 SOAR

$350.00

0

21

BB

2495

UN0234

University Housing 4 X 5.5

22.0 SOAR

$350.00

0

18

BB

2498

4 X 5.5

22.0 SOAR

$350.00

0

14

MB

2499

LOC0039 Courtyard by Marriott UN0311 Career Services

4 X 5.5

22.0 SOAR

$350.00

0

12

BB

2503

UN0497

2 X 5.5

11.0 first half of magazine

$200.00

0

10

BB

4 X 5.5

22.0 SOAR

$300.00

0

8

BB

2510

Student Ombuds Services UN0718 Cal Poly's Parent Program LOC0719 Cowgirl Cafe

4 X 5.5

22.0 SOAR

$350.00

0

22

MB

2514

UN0720

4 X 10.5

42.0 SOAR

$550.00

0

6

BB

4 X 5.5

22.0 SOAR Bassnectar

$350.00

0

27

NM

22.0 SOAR

$350.00

0

15

BB

11.0 SOAR- WOW Edition

$0.00

0

28

22.0 SOAR- email edition

$0.00

0

2

2509

2515

Office of the Provost LOC0637 Collective Effort

2516

UN0704

2517

HOUSE

Orfalea College of 4 X 5.5 Business House 2 X 5.5

2519

HOUSE

House

- Denotes items with a price override

4 X 5.5


Printed: 1/22/13 2:08 PM

Page 2 of 2

Mustang Daily Runsheet

Criteria: hold = true and date = 8/1/11 and pubRef = SOAR Display Ads Ad No.

Cust No.

Cust Name

Size/Extra

2520

UN0591

Student Affairs

4 X 10.5

42.0 SOAR

$550.00

2521

UN0322

Public Affairs

4 X 5.5

22.0 President's Office

2546

LOC0270 Embassy Suites

2 X 5.5

11.0 SOAR

Total All Ads: Total House Ads:

Inch

24 2

Copy Ref/Instructions

H/M

573.0 33.0

Cost

Re Date

T/S

REV

RTA

CPN

PRF

PG

Rep

0

24

BB

$350.00

0

3

BB

$200.00

0

21

MB

$8,190.00 N/A

Classified Display Ads Ad No.

Cust No.

Total All Ads: Total House Ads:

Cust Name

Size/Extra

Inch

0 0

Copy Ref/Instructions 0.0 0.0

H/M

Cost

Re Date

T/S

REV

RTA

CPN

PRF Cl/P Rep

$0.00 N/A

Line Ads Ad No.

Cust No.

Total All Ads: Total House Ads:

Cust Name 0 0

- Denotes items with a price override

Class.

Inches 0.0 0.0

Copy Ref

H/M

Cost $0.00 N/A

Sort Key

Rep


Best Sales Increase of a Special Section Parents Survival Guide Niner Times • UNC Charlotte The goal every issue is to outsell the previous year’s issue and this year we not only outsold the Parents Survival Guide - we crushed last year’s number by more than 14.4%! I am proud to say we achieved this success though the efforts of a dedicated, hard working and persistent staff. The academic year was coming to a close and it would have been easy to let sales slip and focus only on summer’s quick approach. Thankfully, our account executives did not let that happen, but continued to press for sales and work diligently on surpassing the sales goal for the 2012 Survival Guide issue. One tool we used to stay on track was the sales checklist. With so much going on at the end of the semester, the checklists were vital in helping keep our reps on top of each sale. The checklists helped the reps gauge their progress with each client and had important objectives on it such as signature obtained, production request completed, and ad received. These checklists were also important for our marketing director and our advisor to keep track of what we still needed from each client. By using the checklists, my we were able to avoid hunting down ads or retrieving signatures once the account executives had left for the summer. Also, the checklists motivated the reps to sell more by serving as a reminder that they had a paycheck at stake. It was clear to the account executives that the objectives on the checklist had to be completed in order for them to earn commission the sales they made. We also got an early start on selling for the Parents Survival Guide this year. We usually start about a month before the end of the semester, but this year a few of the account executives took on the challenge a bit earlier and it paid off. The early start gave them time to make more sales and gave them ample time to collect all they necessary documentation required on the checklists. This allowed for a less stressful, more organized, and more successful workflow for our reps.

Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140


Parents  Survival  Guide  Comparison  2011  to  2012 14.41% Increase $9,600.00   $9,344.00  

$9,400.00  

The continued persistence of the account executives through the last weeks of the school year was also a major contributing factor for the increase. They put in a lot of work selling the issue and making sure all of the items on their checklist were completed. Despite the fact summer break was just around the corner, the students never lost sight of the job at hand. They continued to follow up on leads, work with clients and the design team to ensure all the ads were up to the expected standards, and complete all the required paperwork for each sale. Due to their persistence the Parents Survival Guide went smoothly and successfully. The way we performed this year for our Parents Survival Guide, dramatically increasing sales from last year, is definitely a tribute to the hard work and determination put forth by the sales team. We certainly plan to expand on the trend of increasing our special section sales by implementing some of the procedures we used this year and by trying new methods. I have every confidence our team will continue to make it happen.

$9,200.00   $9,000.00   $8,800.00   $8,600.00   $8,400.00   $8,167.00   $8,200.00   $8,000.00   $7,800.00   $7,600.00   $7,400.00  

Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140

PSG  Sales  2011  

2011

PSG  Sales  2012  

2012


4d  Best  Sales  Increase  of  a  Special  Section         Undoubtedly  the  biggest  sales  increase  of  a  Special  Section  we  had  this  year   was  for  our  Visitors  Guide  to  Fort  Collins.  We  have  been  putting  together  a  Visitors   Guide  for  the  past  for  the  past  20  years  and  have  had  great  success.  What  made  this   year  so  special  is  the  fact  that  we  were  able  to  partner  with  the  University  to  create   a  full  color  high  gloss  publication,  which  became  our  Visitors  Guide  to  Colorado   State  University  and  Fort  Collins.  The  span  of  our  distribution  increased  due  to  the   fact  we  partnered  with  the  University,  allowing  us  to  distribute  all  throughout   campus  and  off.  It  also  allowed  us  to  put  Visitors  Guides  into  each  of  the  parent   packets  during  Freshman  Orientation.      

The  biggest  sales  strategy  we  used  in  selling  the  2012  Visitors  Guide  was  the  

fact  that  we  had  partnered  with  the  University  (businesses  love  to  hear  that  we  are   doing  a  project  with  the  University  since  we  are  not  technically  affiliated).  The  other   big  selling  strategy  was  the  fact  that  it  is  a  full  color,  high  gloss  publication,   something  new  and  much  more  appealing  than  last  year’s  which  had  not  been  high   gloss.  We  also  created  a  special  Downtown  page  for  the  guide  that  gave  Downtown   advertisers  a  special  rate  and  special  page.  This  generated  even  more  sales   especially  from  businesses  that  had  never  advertised  with  us  before.      

Rates  had  gone  up  slightly  from  last  year  due  to  the  printing  quality  but  the  

numbers  had  increased  immensely  due  to  the  fact  that  interest  from  advertisers  had   gone  up  a  lot.  It  speaks  volumes  that  the  rate  increase  did  not  affect  past  advertisers,   as  they  were  still  willing  to  advertise  as  well  as  new  advertisers  who  had  never  been  


in  the  Guide  before.  In  the  end  our  2011  Visitors  Guide  revenue  was  $15,815  and   our  2012  Visitors  Guide  revenue  was  $23,760  and  incredible  $7,945  increase.    


Fort Collins 2011-2012 Visitor’s Guide


Visitor's Guide 2011 Run List Bisettis BlackJack BlackJack BlackJack Bookstore CafĂŠ Bluebird CB & Potts Celestinos Charco Brioiler CW Liqour Cupboard Downtown Fort Collins Edwards B&B Eyes Have It Fish Freakshow Hilton Jax Jims Wings Kind Creations Lagoon Concerts LSC Lupitas Momo Lomo Mountain Shop Pizza Casbah Prospect Plaza Rams Bookstore Rams Village Right Card Run PC Screamin Peach Snooze Sonic Specialities Subway Summer Sessions Tribal Rites Trimble Court UCA School of Arts Washington's Yum Yums

1/6 1/2 1/2 1/2 1/2 1/6 1/2 Full 1/3 1/2 1/6 1/6 1/2 1/6 1/3 Full Full 1/2 1/3 1/3 1/2 1/2 1/6 1/6 1/3 1/3 1/3 1/3 1/2 1/3 Full 1/3 1/3 1/6 1/6 1/3 2/3 1/2 1/2 1/6 1/2 2/3

page V page Full page Full page Full page Full Inside Back C page Full H page Full Inside front cover page Full page Full Page page Full H page Full V page Full page Full V page Full page Full page-back cover page Full page Full page Full page Full page Full Inside Back C page Full H page Full H page Full page Full page page Full page Full page Full page Full page Full page Full page Full V page H page Full page Full page Full page Full Inside Front C page Full H page Full page Full


Client

Size

Price

Sales Rep

A Wanderlust Adventure

1/2 Page

$420 Amanda

A+ Mini Storage

1/8 Page

$275 Jake

Astoria

1/8 Page

$275 Laura

Boot Barn

full

$750 Jake

Café Bluebird

1/8 Page

$275 Kelly

Campus West Liquor

1/2 Page

$540 Kelly

CB Potts

1/2 Page

$540 Kelly

Charco Broiler

1/8 Page

$275 Jamie

Coke

Full Page

$750 Kim

Corner Bakery Café

1/2 Page

$540 Jake

CSU Bookstore

Full Page

$540 Caroline

CSU Campaign

Fiull Page

$750 Caroline

CSU Online Plus

Full Page

$750 Caroline

Downtown Business Assoc.

1/8 Page

$275 Laura

Downtown Page

full

$750 Laura

Downtown Page

full

$750 Laura

Edwards Bed and Breakfast

1/2 Page

$540 Laura

Fish

1/4 Page

$420 Laura

Five Guys

1/2 page

$540 Kelly

Hilton

Full Page (back cover)

JAX

1/2 Page

$540 Jamie

Jims Wings

1/4 Page

$420 Kelly

LA Nails

1/8 page

$275 Kelly

Lesa Ringjob Insurance

1/8 Page

$275 Jake

LSC

Full Page (inside back)

Momo Lolo

1/8 Page

$275 Kelly

Rams Bookstore

full

$750 Jamie

Rams Pointe

Full Page

$750 Kelly

Ram's Villiage

Full Page

$750 Kelly

RamTech

Full Page (inside cover)

Recycled Cycles

Full Page

$540 Jake

Run PC

Full

$750 Kelly

Screamin Peach

1/2 Page

$540 Jamie

Subway

1/4 Page

$420 Karli

Summer Sessions

1/2 Page

$540 Caroline

Summer Concert Series

1/4 Page

Super Shuttle

1/2 Page

$540 Karli

The Cupboard

1/8 Page

$275 Laura

Transfort

Full Page

$750 Laura

Tula

1/4 Page

$420 Laura

Washingtons

1/4 Page

$420 laura

Wilburs

2 Page Banner

$675 Karli

$1,500 Karli

$1,200 Caroline

$1,200 Caroline

$0 Kim

$23,760


Diagrammed but not confirmed Sonic

1/8 page


s n i l l o C t r o F

s r o t V isi d e i u G Ad sizes, rates, & mechanics

The Visitorҋs Guide to Fort Collins is the best publication available for reaching visitors to Fort Collins and the CSU campus. Colorado State University alone will host more than 15,000 visitors this summer, including adult and student conferences and Preview CSU families. The guide is distributed throughout the Fort Collins community to hotels and restaurants and in relocation packets distributed through local real estate offices. On campus the guide is distributed at the CSU Conference Service and Visitors Center, Office of Admissions, Off Campus Student Services, Lory Student Center, Campus Crusade for Christ headquarters and to parents attending Preview CSU (new student orientation). Our distribution to key locations throughout Fort Collins and campus makes us the number one choice for reaching visitors.

Laura Adams 970-491-3876

advertising1@collegian.com www.collegian.com

Full Page

$645

7.5” x 9.75”

2/3 Page

$505

4.75” x 9.75”

1/2 Page

$400

7.5” x 4.75”

1/3 Page

$320

2.4” x 9.75” or 4.75” x 4.75”

1/6 Page

$215

2.4” x 4.75” or 4.75” x 2.4”

Format: Magazine Deadline: Monday, April 18, 2011 Color: $50 Full Color Total Distribution: 15,000


e d i u G e h T o o Colorad t e id u G Visitors ins, CO 2012-2013 rsity and Fort Coll e State Univ

Full Page

$750

8.5” x 11” with bleeds (.125” on all sides) 7.5” x 9.8333” without bleeds • 300 dpi

1/2 Page

$540

7.5” x 4.75” (no bleeds) • 300 dpi

1/4 Page

$420

3.6667” x 4.75” (no bleeds)

1/8 Page The Visitorʼs Guide to Fort Collins and Colorado State University is the best publication available for visitors to our city and campus communities. Take advantage of this opportunity to be in a publication featuring the unique characteristics of both a top-ranked public university and one of the most desirable cities in the country.

$275

1.75” x 4.75” or 3.6667” x 2.3” • 300 dpi All ads include four-color

The guide will be distributed throughout the year to Fort Collinsʼ hotels, the Chamber of Commerce and key on-campus locations including: CSU Conference Service and Visitors Center, Office of Admissions, Off Campus Student Services, Lory Student Center and parent Preview CSU packets(new student orientation).

Format: 8.5” x 11” four-color magazine, weboffset on coated stock, saddlestitch

Deadline for Advertising: Wednesday, April 11

Total Distribution: 16,000


Best  percentage  of  growth   Welcome  Back  issue   South  Carolina  

  Our  fall  Welcome  Back  issue  is  the  first  issue  of  fall  semester  that  is  distributed  on   the  Friday  before  Move-­‐In  day.  Typically,  this  is  our  biggest  moneymaker  of  the  year   and  often  will  set  the  tone  for  the  semester.     We  set  a  goal  of  $25,000  for  our  2012  issue,  which  would  have  been  a  9%  increase   over  prior  year.       Our  final  revenue  for  the  2012  Welcome  Back  issue  came  in  at  $33,499,  a  142%   increase  over  prior  year.  In  2011  we  brought  in  $23,590.  Our  2012  revenue   shattered  all  records,  the  closest  being  our  2006  numbers,  which  came  to  $27,220.     Several  key  factors  played  into  our  success  this  year.       o I  had  5  dedicated  staff  members  selling  this  issue  vs.  the  3  that  I  had  in  2011.   o My  campus  rep  reached  our  to  sororities  and  fraternities  for  this  issue  and   had  tremendous  success.  This  tactic  brought  in  8  new  accounts  that   generated  $2860  in  new  revenue.   o I  had  a  new  business  competition  that  awarded  a  $100  bonus  to  the  rep  who   brought  in  the  most  new  business.  There  were  stipulations  in  that  they  had   to  bring  in  75%  of  returning  clients  to  be  eligible.  This  tactic  brought  in  47   new  clients       2011     2522  column  inches   63  clients/72  ads   $23,590  in  revenue     2012     3651  column  inches   89  clients/106  ads   $33,499  in  revenue      


The Daily Gamecock Sales Report Summary Detail Ads Published between 8/17/12 - 8/17/12 Sorted by: Customer + + + Cols/ Inches

Units

Pub Cost

Words

Lines

Alpha Chi Omega

1

541.80

0

0

63.000

Alpha Delta Pi

1

286.65

0

0

31.500

Alpha Gamma Delta

1

630.00

0

0

63.000

Baptist Collegiate Ministry

1

25.00

0

0

2.000

Bigger Words

1

72.00

0

0

8.000

Bi Lo

1

642.60

0

0

63.000

Brittons

1

108.00

0

0

15.000

Business Affairs

8

6573.60

0

0

811.800

Campus Rec

1

311.85

0

0

31.500

Capital City Nail and Spa

1

336.65

0

0

31.500

Career Center

1

286.65

0

0

31.500

Carolina Cafe

1

226.80

0

0

31.500

Carolina Card

1

251.60

0

0

31.500

Carolina Productions

1

305.55

0

0

63.000

Checker Yellow Cab

1

20.00

0

0

4.000

Columbia Charlotte Shuttle

1

40.00

0

0

3.000

Continuing Education

1

96.00

0

0

15.000

Cool Beans

1

195.00

0

0

15.000

D's Automotive

1

20.00

0

0

4.000

Dutch Square Mall

1

172.80

0

0

24.000

Ecampus.com

1

780.00

0

0

0.000

El Burrito

1

86.40

0

0

12.000

Elmwood Avenue Church of God

1

25.00

0

0

2.000

First College Ministry

2

511.80

0

0

65.000

Follet

1

617.00

0

0

63.000

Fraternity and Sorority Council

1

302.40

0

0

63.000

Furniture Barn

1

108.00

0

0

15.000

Gamma Phi Beta

1

286.65

0

0

31.500

Gentleman's Closet

1

108.00

0

0

15.000

Girly Girl Boutique

1

393.75

0

0

31.500

Groucho's Deli

1

226.80

0

0

31.500

Hillel

1

25.00

0

0

2.000

Jewelry Warehouse

1

642.60

0

0

63.000

Jiffy Lube/Media Design

1

276.80

0

0

31.500

Jim Leventis

1

359.96

0

0

31.500

Kappa Delta

1

144.00

0

0

15.000

Kappa Kappa Gamma

1

286.65

0

0

31.500

11/15/12

Sales Report Summary Detail Ads Published between 8/17/12 - 8/17/12

1


Cols/ Inches

Units

Pub Cost

Words

Lines

Kyvan Salsa

1

108.00

0

0

15.000

Law Enforcement/Safety

1

177.00

0

0

15.000

Leadership Programs

1

251.60

0

0

31.500

Lutheran Campus Ministries

1

25.00

0

0

2.000

Masella Law Firm

1

39.30

0

0

3.000

Mast General Store

1

337.05

0

0

31.500

Media Impact

1

54.00

0

0

6.000

Methodist Campus Ministries

2

88.00

0

0

11.000

My Carolina-Student Alumni

1

84.00

0

0

15.000

Nova Bella

1

185.00

0

0

15.000

Off Campus Student Services

1

172.50

0

0

15.000

Office of Student Engagement

1

299.25

0

0

31.500

Palm Beach Tan/TMB

1

393.75

0

0

31.500

Parent's Programs

1

120.00

0

0

15.000

Parking Services

2

208.00

0

0

10.000

Phi Mu

1

144.00

0

0

15.000

Physical Activity Programs

1

96.00

0

0

15.000

Pointe West

1

286.65

0

0

31.500

Pop's NY Pizza

1

135.00

0

0

15.000

Pout!

1

154.80

0

0

15.000

Qdoba

1

168.00

0

0

15.000

Refuel

3

3666.40

0

0

329.600

Riggs

1

705.60

0

0

63.000

Riverside

1

598.50

0

0

63.000

Riverside Community Church

1

25.00

0

0

2.000

Round Robin

1

195.00

0

0

15.000

Russell House Union

2

428.40

0

0

63.000

Salty's

1

168.00

0

0

15.000

School of Music Choral Dept

1

251.60

0

0

31.500

Shandon Baptist

2

1123.24

0

0

126.800

Stadium Suites

1

756.00

0

0

63.000

State Farm Insurance

1

108.00

0

0

15.000

Student Government

1

136.40

0

0

18.000

Student Health Center

4

717.26

0

0

98.500

Study Abroad

1

90.00

0

0

15.000

Substance Abuse Prevention Education

1

226.40

0

0

31.500

Suddeth Auto

1

160.80

0

0

15.000

TD Bank

1

337.05

0

0

31.500

The Backpacker Quality Gear

1

135.00

0

0

15.000

11/15/12

Sales Report Summary Detail Ads Published between 8/17/12 - 8/17/12

3


Cols/ Inches

Units

Pub Cost

Words

Lines

The Mad Platter

1

168.00

0

0

15.000

Thomas Cooper Library

1

252.00

0

0

31.500

Ultra Tan

1

135.00

0

0

15.000

Undergraduate Research

1

96.00

0

0

15.000

Unitarian Universalist Congregation of Cola

1

25.00

0

0

2.000

University Oaks at College Park

1

1138.56

0

0

124.800

USC Symphony Orchestra

1

252.00

0

0

31.500

Van Jean

1

154.80

0

0

15.000

Visitor's Center

1

201.60

0

0

31.500

Wash World

1

276.80

0

0

31.500

Women's Student Services

1

251.60

0

0

31.500

Your Marketing Co

1

326.97

0

0

31.500

Zeta Tau Alpha

1

541.80

0

0

63.000

106

33499.04

0

0

3651.500

Report Total:

11/15/12

Sales Report Summary Detail Ads Published between 8/17/12 - 8/17/12

5


The Daily Gamecock Sales Report Summary Detail Ads Published between 8/12/11 - 8/12/11 Sorted by: Customer + + + Cols/ Inches

Units

Pub Cost

Words

Lines

Ashley's Alley

1

135.00

0

0

15.000

Beta Theta Pi

1

105.00

0

0

15.000

Brittons

1

168.00

0

0

15.000

Business Affairs

6

5135.00

0

0

624.000

Campus Rec

1

362.25

0

0

31.500

Career Center

1

239.00

0

0

31.500

Carolina Cafe

1

75.00

0

0

8.000

Carolina Callers

1

170.00

0

0

15.000

Carolina Card

1

251.60

0

0

31.500

Carolina Productions

1

801.60

0

0

124.800

Checker Yellow Cab

1

20.00

0

0

4.000

Columbia Charlotte Shuttle

1

40.00

0

0

3.000

Continuing Education

1

120.00

0

0

15.000

Cool Beans

1

56.25

0

0

8.000

Copper Beech Townhomes

1

333.50

0

0

31.500

Cycle Center

1

108.00

0

0

15.000

Das Autohaus

1

81.00

0

0

9.000

DeLibel Boutique

1

185.00

0

0

15.000

Dell

1

900.90

0

0

63.000

Delta Delta Delta

1

66.00

0

0

6.000

Dutch Square Mall

1

216.00

0

0

24.000

Follet

1

617.00

0

0

63.000

Greek Life

1

352.40

0

0

63.000

Hairway to Heaven

1

28.80

0

0

4.000

Healthy Carolina

1

120.00

0

0

15.000

Hidden Valley Golf Club

1

503.60

0

0

63.000

High Life Smoke Shop

1

20.00

0

0

4.000

Kappa Delta

1

144.00

0

0

15.000

Law Enforcement/Safety

1

274.05

0

0

31.500

Leadership Programs

1

251.60

0

0

31.500

Mast General Store

1

393.75

0

0

31.500

Media Impact

1

0.00

0

0

6.000

My Carolina-Student Alumni

1

84.00

0

0

15.000

OCCO Skin Studio

1

20.40

0

0

4.000

Off Campus Student Services

1

150.00

0

0

15.000

Parent's Programs

1

96.00

0

0

15.000

Parking Services

2

208.00

0

0

20.000

11/15/12

Sales Report Summary Detail Ads Published between 8/12/11 - 8/12/11

1


Cols/ Inches

Units

Pub Cost

Words

Lines

Physical Activity Programs

1

96.00

0

0

15.000

Pointe West

1

330.75

0

0

31.500

Refuel

4

4791.00

0

0

374.400

Russell House Union

1

252.00

0

0

31.500

Salon on Devine

1

108.00

0

0

15.000

Salty Nut Cafe

1

56.25

0

0

8.000

School of Music Choral Dept

1

146.00

0

0

15.000

Solid Rock

1

337.05

0

0

31.500

Somacore Design Solutions

1

240.00

0

0

0.000

Stadium Suites

1

756.00

0

0

63.000

Student Government

1

136.40

0

0

18.000

Student Health Center

1

693.00

0

0

63.000

Student Life

1

201.60

0

0

31.500

Study Abroad

1

90.00

0

0

15.000

Substance Abuse Prevention Education

1

226.40

0

0

31.500

Suddeth Auto

1

108.00

0

0

15.000

The Backpacker Quality Gear

1

108.00

0

0

15.000

The Knapp Agency

1

108.00

0

0

15.000

The Mad Platter

1

28.80

0

0

4.000

Undergraduate Research

1

96.00

0

0

15.000

University Oaks at College Park

1

1140.00

0

0

124.800

Vista Tanning

1

43.20

0

0

6.000

Wash World

1

276.80

0

0

31.500

Women's Student Services

1

251.60

0

0

31.500

Yesterdays

1

28.80

0

0

4.000

Your Marketing Co

1

108.00

0

0

15.000

72

23590.35

0

0

2522.000

Report Total:

11/15/12

Sales Report Summary Detail Ads Published between 8/12/11 - 8/12/11

3



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