BEST SALES INCREASE
OF A SPECIAL SECTION: FINALS ISSUE
As a newspaper that generates less than $3,000 on average per issue, we rely heavily on our special sections to generate more revenue for our operations. In the current economy we rely on them even more. We spent the Spring 2012 semester really focusing on special issues and pages to make up as much revenue as we could to try to mitigate the losses. Our best performance came with our Finals Issue special edition.
FINalS WEEk Friday, April 27, 2012
T N E G UR
The Finals Issue is a product we have been working on over the last three years to take hold in our area. It has been a work in progress. This year we focused on two areas: spec ads and sales education. In mid-March, we reviewed with the sales staff the previous years’ issues, showed them successful Finals Issues from other campus papers, and gave examples of ideas where they could grow their customers. The sales managers reviewed each sales representative’s account lists and helped them create a target account list. From that list each representative was required to create 5 spec ads for presentation. The sales managers also role played the sales pitch with the sales represenative. The extra time in development, and better preparation in idea generation and sales education paid off extremely well for us. The section increased from $6,496.13 in 2011 to $10,341.56 in 2012. A 59% increase in revenue.
Take a deep breath... and focus! INDEX Final exam schedule ............ 2 Surviving crammed schedules ............ 2 How do you prepare for finals? ............................ 3
CENTRAL MICHIGAN UNIVERSITY
Library offers study rooms ... 4 Studying and music: Favorite artists and their effects on your brain ...................... 8
Brain Games ....2, 3, 8, 9, 10 Baby Graduates ..............6, 7 Horoscope ....................9, 10
FinalS Week Friday, April 27, 2012
T N E G R
U
Take a deep breath... and focus! INDEX Final exam schedule............. 2 Surviving crammed schedules............. 2 How do you prepare for finals?............................. 3
Library offers study rooms.... 4 Studying and music: Favorite artists and their effects on your brain....................... 8
Brain Games.....2, 3, 8, 9, 10 Baby Graduates...............6, 7 Horoscope.....................9, 10
Printe
Runsheet
1/24/13
Acct #
Customer
Ad #
00003722
Arboretum
00003943
Description
SP
Size
Total Size
Cost
00027468
4/27 Finals
im
3 x5.25
15.75
175.00
Arbys - Fletcher Martin, LLC
00027006
4/27 Chicken salad Insert
dt
0 x472.44
0.00
660.00
00005659
Bay Fire Protection, LLC
00027211
4/27 Waterpark
ks
3 x5.00
15.00
150.00
00004235
C&R Electric Inc.
00027140
4/27 Water park
ks
6 x10.30
61.80
425.00
01103161
CM LIFE
00027226
AWARDS
ks
6 x21.00
126.00
0.00
01103161
CM LIFE
00027227
Who Reads
ks
3 x10.50
31.50
0.00
01101642
CMU Aramark
00027372
4/27 Finals Week
ma
3 x5.25
15.75
175.00
00003257
CMU Bookstore
00026693
4/18 Buyback
ms
3 x10.50
31.50
338.63
00004248
CMU Graduate Studies
00027452
4/27 Finals
rpa
3 x5.00
15.00
175.00
00003599
CMU Honors Program
00027350
4/27 Finals Grads
rpa
6 x10.50
63.00
525.00
00003224
CMU Institutional Diversity
00027206
4/27 Finals
jb
6 x21.00
126.00
825.00
00003487
Copper Beech Clubhouse
00027440
4/25-27 Finals Savings
ama
3 x10.50
31.50
354.38
00003287
Dragon Express
00027488
4/27 Weekend 101
ms
2 x3.00
6.00
00003773
Forum Apartments
00027381
4/27 Finals
im
6 x7.00
42.00
250.00
00005658
Horizon Construction
00027210
4/27 Waterpark
ks
6 x10.50
63.00
425.00
00003262
Hungry Howie's Pizza
00027461
4/27 Finals
ms
3 x5.25
15.75
175.00
01100062
JB Investments
00027489
4/27 Ad 2
jk
4 x5.00
20.00
225.00
00005670
Johnson Rauhoff Inc.
00027470
4/27 Finals
dt
6 x10.50
63.00
525.00
00003242
La Senorita
00027426
4/27 Finals
kw
3 x3.75
11.25
95.00
00003244
Little Caesar's Pizza
00027463
4/27 finals week
ma
3 x5.25
15.75
175.00
00005328
Los Aztecas
00027386
4/27 Finals- Cinco De Mayo
dt
2 x3.75
7.50
95.00
00003721
Los Palominos
00027467
4/27 finals week
ma
3 x3.75
11.25
95.00
00005498
Maple Creek/Fireside Grill
00027356
4/27 Finals 1/4 page
mc
56.91
295.00
00004965
Maui Tanning
00027501
4/27 finals
kl
3 x5.00
15.00
175.00
00005672
Metro Newspaper Advertising
00027494
4/27 Batteries Plus #2140963
dt
0 x433.07
0.00
605.00
00003246
Papa John's Pizza
00027269
4/13-27 Weekend 101
ms
3 x5.00
15.00
131.25
00003247
Park Place Apartments
00027406
4/27 Finals
bb
0 x 0.00
0.00
250.00
1/24/13
Job #
1
5.42 x10.50
64.50
1
Acct #
Customer
Ad #
00003261
Refuel
01103184
Description
SP
Size
Total Size
00027247
4/27 Amazon 1018832
im
6 x21.00
126.00
Riverwood Golf Course
00027389
4/27 finals
ama
3 x3.75
11.25
95.00
00005529
Runners Performance Store
00027319
4/27 Finals
kw
3 x5.25
15.75
175.00
00005654
Strauss Masonry
00027135
4/27 Water park
ks
3 x10.50
31.50
250.00
03109697
Student Apartment Search, Inc 00027466
4/27 finals week
ma
3 x5.25
15.75
175.00
00003306
Student Book Exchange
00027498
4/27 finals
ma
3 x5.25
15.75
87.50
01104813
Tallgrass
00027469
4/27 Finals
bb
3 x5.25
15.75
175.00
01103947
Timber Creek Apartments
00027380
4/27 Finals
im
6 x7.00
42.00
250.00
00003259
Village at Bluegrass
00027132
4/27 Finals
im
3 x10.50
31.50
295.00
1180.46
10341.56
Total:
1/24/13
36
Job #
Cost 1455.30
2
FinalS Week MONDAY
May 2, 2011
INDEX
Staying in Mount Pleasant for the summer? There’s plenty to do during the warm months in town... 2
Don’t know when your exam is? Check our exam schedule............ 2 Tutoring centers available this week; officials advise to avoid cramming.......................... 2
Dog Tales is coming to three residence halls this week to help students with exam stress.... 3 Commencement speaker seeks to inspire students............. 3
Brain teaser games................. 4 - 7 Baby Graduates feature pages.8 - 9 More brain candy.................. 9 - 11 Classifieds.......................... 12-13
A Publication of Central Michigan Life
Printe
Runsheet
1/24/13
Acct #
Customer
Ad #
01103078
A&J Sales
00005457
Description
SP
Size
Total Size
00023853
1/19-5/2 five ad rate
pw
2 x4.00
8.00
Bay Regional Medical Center
00024784
5/2 Bay
kp
6 x10.50
63.00
677.25
00003277
Bird; The
00024871
5/2 finals
pw
3 x 10.50
31.50
295.00
00005380
Book Shelf LLC
00024811
5/2 Finals Week
mn
2 x 2.88
5.76
00005464
Breakthrough Ministries
00024861
5/2 Finals
jb
3 x5.00
15.00
175.00
00003579
Broadway Players
00024875
5/2 Finals
im
3 x5.25
15.75
175.00
01103161
CM LIFE
00024379
Best of Ballot
ks
6 x10.50
63.00
0.00
01103161
CM LIFE
00024381
VOTE Best of
ks
3 x5.00
15.00
0.00
01103161
CM LIFE
00023133
Who Reads
ks
3 x10.50
31.50
0.00
01103161
CM LIFE
00023697
Reprints
ks
6 x6.00
36.00
0.00
01103161
CM LIFE
00023915
1/26 - TFN help wanted
ks
3 x 3.00
9.00
0.00
01103161
CM LIFE
00024830
UREC Champions
ks
6 x21.00
126.00
0.00
01103161
CM LIFE
00024831
FINALS FOCUS
ks
3 x10.50
31.50
0.00
01101642
CMU Aramark
00024673
5/2 Finals
ch
2 x2.88
5.76
175.00
00003257
CMU Bookstore
00024576
4/20-5/2 Buyback
cb
3 x10.50
31.50
338.63
00004248
CMU Graduate Studies
00024434
5/2 Reminder
bb
3 x5.00
15.00
175.00
00003599
CMU Honors Program
00024721
5/2 Finals Grads
bb
3 x21.00
63.00
525.00
00004891
Campus Habitat
00024647
5/2 Finals
swr
3 x 10.50
31.50
295.00
00003973
Chippewa Cab
00024817
5/2 Finals Week
ap
5.42 x 3.75
20.32
95.00
00004019
Graff Chevrolet
00024850
5/2 FInals
jh
3 x 3.75
11.25
95.00
00003262
Hungry Howie's Pizza
00024828
5/2 finals
kl
3 x5.00
15.00
175.00
00003876
Jarrett the Jeweler, Inc.
00024870
5/2 Finals
eb
3 x3.75
11.25
95.00
00003242
La Senorita
00024807
5/2 Finals
jh
3 x5.00
15.00
175.00
01100179
LaBelle Management
00024825
5/2 comfort inn
pw
3 x5.00
15.00
175.00
00003244
Little Caesar's Pizza
00024604
5/2 Finals
ch
3 x 5.00
15.00
175.00
00003938
Loosen Up Massage Therapy
00024854
5/2 loosen up
kp
5.42 x3.75
20.32
95.00
00005328
Los Aztecas
00024812
5/2 Finals
jh
3 x3.75
11.25
175.00
1/24/13
Job #
1 Cost 94.00
95.00
1
Acct #
Customer
Ad #
00003721
Los Palominos
00005324
Description
SP
Size
Total Size
00024848
5/2 Finals
ch
3 x3.75
11.25
95.00
Mancino's - PAVIHE INC.
00024866
5/2 Finals
eb
3 x3.75
11.25
95.00
01103000
McLaren Central Michigan
00024839
5/2 Top 100
bb
3 x5.00
15.00
161.25
00004859
Menna's Joint
00024829
5/2 finals
kl
3 x 5.00
15.00
175.00
00003512
Mt. Pleasant Rental Center
00024835
5/2 Finals
ms
3 x3.50
10.50
95.00
00003708
Pizza King
00024834
5/2 Finals
ms
3 x3.50
10.50
95.00
00005461
Professional Media Manageme 00024803
5/2 MC Sports Insert
eb
0 x 511.81
0.00
390.00
01103184
Riverwood Golf Course
00024846
5/2 summer leagues
ama
2 x5.00
10.00
107.50
00003278
Souder's Service Center
00024804
5/2 Finals
ms
3 x3.50
10.50
95.00
00003306
Student Book Exchange
00024693
5/2 Finals
ch
3 x 10.50
31.50
295.00
00005463
U of M - Flint
00024843
4/27, 5/2 MBA
im
5 x6.00
30.00
322.50
00003825
Ziibiwing Center
00024821
5/2 FINALS
jma
3 x10.50
31.50
295.00
919.17
6496.13
Total:
1/24/13
39
Job #
Cost
2
It’s the
Final Week! Central Michigan Life’s finals issue
of the spring semester will feature articles about the last week of classes, end of semester and graduation.
This is a great opportunity to wish our Graduates luck,
thank them for supporting your business, serving as an employee, or just letting them and their families know about your graduation specials.
This section will include tips for exam week stress, including things to do on campus and in the community. It will also be filled with mind exercises such as sudoku, word search and crossword puzzles.
Readers will also find information on things to do over summer break – CMU and Mt. Pleasant related.
This is a great way to increase your ad’s shelf life
as the paper will be on the rack all week – including Graduation day! A good issue to remind consumers about events and activities during the last week of classes, promote fun things to do to relieve the stress of finals – and offer “FREE” deliveries of your items!
Special Edition Publishes:
BROADSHEET SECTION
RATES & SIZES 16th page
(5.42” wide x 3.75” tall)..................................
8th page
$
Quarter page
$
Half page vertical
$
Half page horz.
$
Full page
$
(5.42” wide x 5.25” tall).............................
(5.42” wide x 10.5” tall).............................
(5.42” wide x 21” tall)................................
(11” wide x 10.5” tall)................................
(11” wide x 21” tall)...................................
95
$
175 295 525 525 750
Friday, April 27, 2012 Ad Deadline: Monday, April 23rd
Central Michigan Life
436 MOORE HALL • CMU • MT. PLEASANT • advertising@cm-life.com • (989) 774-3493
Kent State 4d – Best Sales Increase of a Special Section
Renter’s Guide is our most profitable special section that we run in the Daily Kent Stater. The section used to bring in about $6,000-‐ $7,000 per semester. We have been fortunate to have a housing burst of new apartment complexes that have increased this amount over the past two years to roughly $7,500 -‐ $8,500. We had our best-‐selling Renter’s in fall of 2011 when sales reached $9,156.23. When the spring 2012 Renter’s rolled around, we grew concerned. Most of the new apartment complexes had spent their grand opening budget and most were over 75% to capacity. We brainstormed to what could be done to reach and then surpass our fall achievement. We set a goal of $10,000 and 1,000 inches for display ads in our Spring Renter’s Guide. We came up with several strategies to ensure that this edition made these goals. Challenges • Most of the new apartment complexes had spent their grand opening budgets • We maintained the same rates from the fall • The section usually contains the same list of clients from semester to semester • Many smaller clients are afraid they will be lost in the shuffle • The spring Renter’s Guide often ran too late for advertisers (We usually ran the section in late February • If we moved the date of the section up, we would have to start selling and promoting the section heavily with the start-‐up of school Our Strategy • Move the run date to late January to better prospect the clients that are in full renting swing • Place emphasis on placement to gain extra revenue in placement premiums • Utilize the section flier as a mass mailing to all clients • Utilize the section flier as a filler display ad • Utilize the section flier as an email blast to all clients • Meet with all large clients in person • Call on key classified clients that own numerous rentals to ensure that we are not too heavily reliant on large apartment complexes • Have the sales staff start back earlier that in past semesters for an early start to the section
Kent State 4d – Best Sales Increase of a Special Section
The Results Section Inches Revenue Fall Renter’s 2011 900 $9,156.23 Spring Renter’s 2012 1,065.50 $10,789.42 We saw an increase of 165.5” and a total of $1,633.19 more in revenue. This is equivalent to a 17% increase over the fall issue. Implementation of Strategies The best strategy used was to meet in person with our largest clients. Representatives tend to get comfortable in a routine of phone and email. We required all reps to meet in person. They took the previous edition, the advertising flier and in some cases spec ads. We saw that many of the large apartment complexes booked an additional placement request once they saw what their competitors were doing. We believe the second strategy that worked best was focusing on the local landlords in the area with multiple rentals. Although their influence on the bottom line was not as impactful as the strategy above, we found that we tapped a new client base that had not been discovered. Many of these clients continue to run today. Thirdly, we better utilized our promotional sales flier. We mass mailed, email blasted and used the flier as a filler for the weeks leading up to the edition. Overall, the spring 2012 edition of Renter’s Guide was the largest revenue we have ever achieved for Renter’s in the 84 years of the Daily Kent Stater. The rental properties were very pleased with the section and we had almost our entire circulation picked up for that day. The section started out the semester with a bang and the reps had never been so motivated.
THE KEY TO
SUCCESS
BEGINS HERE. FRIDAY, NOVEMBER 18 SPACE RESERVATION
SPECIALS
AD COPY DUE
Campus Accounts: Run 1/4 page or larger, receive KSU Blue or Gold FREE.
MONDAY, NOVEMBER 14
WEDNESDAY, NOVEMBER 16
DAILY KENT STATER
Run 1/4 page or larger, receive Campus Rate.
Call your Daily Kent Stater advertising representative at 330.672.2586 or email us at ksuads@yahoo.com
Fall Renter's Guide Friday, November 18, 2011 Rep Client
Columns
Inches
Total Inches
Color Detail
Color Cost
Inch Rate
Space Cost
Placement Cost
Total Ad Cost
6
3
18
Full
$75.00
flat
$100.00
$0.00
$175.00
HF CSL Plasma
2
2.5
5
none
$0.00
$8.75
$43.75
$0.00
$43.75
PG Greater Akron Chamber
3
10.5
31.5
none
$0.00
$8.75
$275.63
$0.00
$275.63
NL Indian Valley Apartments
3
10.5
31.5
none
$0.00
$8.25
$259.88
$0.00
$259.88
BE Jack Kohl Realty
2
4
8
Spot Red
$25.00
$11.00
$88.00
$0.00
$113.00
TCB Kent Apartments
6
10.5
63
Full
$75.00
$8.25
$519.75
$0.00
$594.75
HF Parta
3
10.5
31.5
Spot Parta Green
$25.00
$8.25
$259.88
$0.00
$284.88
HF Piney Lane Villas
2
3
6
Spot Forest Green
$25.00
$11.00
$66.00
$0.00
$91.00
HF Piney Lane Villas
2
3
6
Spot Forest Green
$25.00
$11.00
$66.00
$0.00
$91.00
MB Quick Lane
6
3
18
Full
$75.00
flat
$125.00
$0.00
$200.00
NL Riverview Apartments
3
10.5
31.5
Spot Purple
$25.00
$8.25
$259.88
$0.00
$284.88
HF Robert Cady Rentals
2
2
4
none
$0.00
$11.00
$44.00
$0.00
$44.00
PG Silver Meadows
6
21
126
Full
$75.00
$8.25
$1,039.50
$0.00
$1,114.50
HF Simco Kent Village
6
10.5
63
Full
$75.00
$8.25
$519.75
$0.00
$594.75
3
10.5
31.5
Spot Red
$25.00
$8.25
$259.88
$0.00
$284.88
PG Talecris Plasma
3
10.5
31.5
none
$0.00
$8.50
$267.75
$0.00
$267.75
PG Tallmadge Pointe Apartments
2
3
6
Spot Forest Green
$25.00
$11.00
$66.00
$0.00
$91.00
NL The Province
6
21
126
Full
$75.00
$8.50
$1,071.00
$107.10
$1,253.10
Back Cover
MB University Edge
12
21
252
Full
flat
flat
$3,000.00
included
$3,000.00
Double Truck
KNC UPS Store
2
5
10
none
$0.00
$9.25
$92.50
$0.00
$92.50
KNC Classic Kia
KNC Snap Fitness
Totals
900
$9,156.23
Placement
Front Cover Bottom
Front Cover
Daily Kent Stater
Friday, November 18, 2011 | Page B1
UNLOCK OPPORTUNITY.
Advertise in the Daily Kent Stater
RENTER’S GUIDE
Appearing in a special section FRIDAY, JANUARY 27TH, 2012
Special: Run 1/4 Pg or larger, receive the Campus Rate. Campus accounts: run 1/4 Pg or larger, receive free KSU Blue or Gold.
Space reservation deadline: Monday, Jan. 23 Ad copy deadline: Wednesday, Jan. 25
DAILY KENT STATER
Call your Daily Kent Stater advertising representative at 330.672.2586 or email us at ksuads@yahoo.com
Spring 2012 Renter's Guide Friday, January 27 Rep Client
Columns
Inches
Total Inches
Color Detail
Color Cost
Inch Rate
Space Cost
Placement Cost
Total Ad Cost
2
3
6
none
$0.00
$11.00
$66.00
$0.00
$66.00
AS Campus Pointe Apartments
6
10.5
63
Full
$75.00
$8.25
$519.75
$51.98
$646.73
PG Fair Housing
3
4
12
none
$0.00
$8.25
$99.00
$0.00
$99.00
KNC FedEx Ground
3
2
6
none
$0.00
$11.00
$66.00
$0.00
$66.00
KNC Habitat Restore
3
5
15
Spot Green
$25.00
$8.25
$123.75
$0.00
$148.75
IH Indian Valley Apartments
2
3
6
none
$0.00
$11.00
$66.00
$0.00
$66.00
HF Jack Kohl Realty
2
4
8
Spot Red
$25.00
$11.00
$88.00
$0.00
$113.00
TCB Kent Apartments
6
10.5
63
Full
$75.00
$8.25
$519.75
$51.98
$646.73
AS OMCDC
3
10.5
31.5
Spot KSU Gold
$0.00
$8.25
$259.88
$0.00
$259.88
HF Parta
3
10.5
31.5
Spot Green
$25.00
$8.25
$259.88
$0.00
$284.88
AS Pebblebrook Apartments
3
10.5
31.5
Full
$75.00
$8.25
$259.88
$0.00
$334.88
HF Piney Lane Villas
2
3
6
Spot Forest Green
$25.00
$11.00
$66.00
$0.00
$91.00
IH Portage Community Bank
3
10.5
31.5
Full
$75.00
$7.14
$225.00
$0.00
$300.00
HF Robert Cady Rentals
2
2
4
none
$0.00
$11.00
$44.00
$0.00
$44.00
PG Silver Meadows
6
21
126
Full
$75.00
$8.25
$1,039.50
$0.00
$1,114.50
HF Simco Kent Village
6
10.5
63
Full
$75.00
$8.25
$519.75
$0.00
$594.75
KNC Student Legal Services
3
4
12
none
$0.00
$8.25
$99.00
$0.00
$99.00
PG Talecris Plasma
3
10.5
31.5
none
$0.00
$8.50
$267.75
$0.00
$267.75
PG Tallmadge Pointe Apartments
2
3
6
Spot Forest Green
$25.00
$11.00
$66.00
$0.00
$91.00
KNC The Province
6
21
126
Full
$75.00
$8.50
$1,071.00
$107.10
$1,253.10
Back Cover
PG University Edge
12
21
252
Full
$0.00
$0.00
$0.00
$0.00
$3,000.00
Center Spread -‐ Double Truck
HF University Oaks
6
21
126
Full
$75.00
$8.25
$1,039.50
$0.00
$1,114.50
2
4
8
none
$0.00
$11.00
$88.00
$0.00
$88.00
KNC Brimfield Liquor
KNC UPS Store
Totals
1,065.50
$10,789.42
Placement Page 3
Front Cover
Daily Kent Stater
Friday, January 27, 2012 | Page B1
Ka Leo Best Sales Increase Strategy Ka Leo would like to submit the increase in sales from 2011’s orientation guide with 2012’s orientation guide. (Manoa Manual) This special edition of the Ka Leo is put together in conjunction with the University of Hawaii New Student Orientation Program and is specifically used for their on campus orientations. The sales in 2011 were $10,393 and the sales in 2012 were $20,057 for an increase of 93% over the previous year. This was done with a bundled approach that utilized multiple products and services along with a bigger sales staff to call on more clients. The overall goal for this year’s orientation guide was $20,000 and the students were able to just make that goal as evident by the final sales number. We start the summer off, with a week long training session that gets our ad reps up to speed with what our goals and objectives are for the summer, and the orientation guide is a very large aspect of what we do. This last year was the first time that we had multiple students returning to the sales staff and we had more students that started in the spring on our staff than ever before. This was the first year that we were fully staffed and had every territory filled, which simply contributed to us being able to call on more clients and thus getting more businesses interested in being a part of our welcome package. We used lots of weekly incentives to push our ad reps to make sales for this year’s orientation guide as well. We ran a most calls in a week contest, most appointments in a week, most sales in a week, and biggest contract in a week to help keep our students excited about the opportunity to sell this special issue. Simply having more students competing against each other helped us build a sense of purpose in the office and kept them hungry for new sales and winning the competition that week. One of the incentives we use for our clients is tying this issue in with our welcome back issue, our coupon booklet and our on campus vendor fair at the beginning of the year. It is a multi buy option that clients could take advantage of to get to the students first. This helped create value with our clients who saw an opportunity to really set a presence with UH at the beginning of the year. This also allowed us to leverage long-‐term contracts by waiving certain cost if they would sign a 40+ time insertion contract. By utilizing the packages, which some clients took advantage of and the long-‐term deals we were able to create a lot of excitement with the local businesses. We also had a special gloss cover on this issue which we sold at a premium rate for the inside covers and back cover, which allowed us to build an additional $3,176 into the issue that had not previously been there. Another way that we were able to increase our sales was through the partnership with the University of Hawaii New Student Orientation program, which paid us $1,500 to put the guide together. This was the first year that they used our guide as the official program for the orientations and they saw fit to pay us to put information in the guide that they would like to get out to students. This additional revenue and added partnership only helped solidify the usefulness of our guide and also was key part of us putting on our vendor fair. With a seasoned staff and managers that had a clear understanding of goal setting and development of younger staff, we were able to incentivize our students and make this one of the most successful issues of our year.
Ad Commission Report Pub: Ka Leo - Issue Range 7/18/11 to 7/18/11 Ad ID 104
Acct Name
Chg Type
5,000 Pre-Printed Inserts in the Paper 5x5 UH sports marketing 5x5 UH sports marketing 5x5 UH sports marketing 5x5 UH sports marketing 3x4 Coffee Bean 3x4 New Student Orientation and Welcome ...
Ad Ad Ad Ad Ad Ad Ad
Total
2x6 Bella Mia Specials Ad 3x4 Aloha E-bike Welcome Bundle Ad 2x3 Nailery Salon 1/8 page ad Ad 5x9.5 Hawaii Student Suites (Full Ad Page) 2x9 Hawaii Student Suites (1/3 Ad Page) 3x4 NSO Guide and Welcome Issue Ad 5x9.5 NSO & Welcome Guide Ad 5x5 New Student Orientation Ad 5x9.5 New Student Organization Ad 5x5 Student Housing Services New Ad Student... 2x6 Parent & Family Relations New Ad Stude... 2x6 Off Campus Referral New Ad Student Orie... 5x5 New Student Orientation Ad ROS Online Package Ad 2x6 Activities Council Announcement Ad
Total
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$900.00
$0.00
$3,246.30 $130.80 $175.00 $80.00 $475.00 $180.00 $105.00 $415.63 $315.00 $415.62 $262.50 $126.50 $126.50 $218.75 $40.00 $180.00
$324.63 $13.08 $17.50 $8.00 $47.50 $18.00 $10.50 $41.56 $31.50 $41.56 $26.25 $12.65 $12.65 $21.88 $4.00 $18.00
10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
$3,246.30
$324.63
CRM Two
Ad Type: Display - Box 12021 Manoa Japanese Language 2x3 Part Time Positions Ad School 12031 The Varsity 5x9.5 Front Inside Cover - NSO and Ad Welco... 12036 Himalayan Treasure Inc. 2x3 Himalyan Treasures - NSO and Ad Welcome 12074 The UPS Store 2x6 New Student Orientation and Ad Welcome ... 12077 Hawaiian Holy Smokes 3x4 New Student Orientation and Ad Welcome ... 12079 Aaron's Dive Shop 3x4 New Student Orientation and Ad Welcome ... 12082 Four Kings Kitchen 2x3 NSO Issue and Welcome Guide Ad 12093 Conceptions Center for 2x6 New Student and Welcome Back Ad Ovum Donation 12094 7-Eleven (Element 8 Agency) Issue 5x5 Seven-Eleven Hawaii, Inc. Ad 12108 McCully Bicycle 5x5 New Student Orientation Ad 12110 Rent-A-Center 2x3 New Student Orientation and Ad Welcome ...
203
$900.00 $550.00 $0.00 $0.00 $0.00 $0.00 $175.00 $175.00
CRM One
Ad Type: Display - Box 12019 Bella Mia Pizzaria 12022 Aloha E-Bike 12026 Nailery Salon & Spa 12048 Hawaii Student Suites 12049 Hawaii Student Suites 12061 (UHFCU) University of Hawaii Federal Credit 12062 (UHFCU) University ofUnion Hawaii Federal Credit 12084 Shidler MFE Program Union 12096 ASUH 12097 UH Student Housing Services 12098 UH Student Housing Services 12099 UH Student Housing Services 12105 UH Entrepreneur Club 12115 Shidler MFE Program 12127 Activities Council
202
Commission Total % Amount
Advertising Manager
Ad Type: Display - Box 11971 Periscope Advertising (Target) 12051 UH Athletics Sports Marketing 12051 UH Athletics Sports Marketing 12051 UH Athletics Sports Marketing 12051 UH Athletics Sports Marketing 12057 Sullivan Family of Companies 12090 UpNext Wireless
201
Ad Description
$2,415.60 $108.00 $570.00 $80.00 $175.00 $175.00 $175.00 $80.00 $175.00 $370.00 $390.00 $117.60
Total
10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
$2,415.60
$241.56 $10.80 $57.00 $8.00 $17.50 $17.50 $17.50 $8.00 $17.50 $37.00 $39.00 $11.76
$241.56
CRM Three
Ad Type: Display - Box 12025 Pipe Dreams 12035 Rasta Roots 12045 The Bike Shop 12047 Fendu Boulangerie 12065 Mopeds Plus
2x1.5 Pipe Dreams 1/16 page ad 3x2 Rasta Roots - NSO Guide 2x6 NSO and Welcome Back Issue 2x1.5 $1 off bread promotion 2x1.5 NSO and Welcome Issue
Ad Ad Ad Ad Ad
$862.40 $40.50 $93.60 $175.00 $30.00 $49.80
10.0% 10.0% 10.0% 10.0% 10.0%
$86.24 $4.05 $9.36 $17.50 $3.00 $4.98
Printed: Thursday, January 24, 2013 • Page 1
Ad Commission Report Pub: Ka Leo - Issue Range 7/18/11 to 7/18/11 Ad ID
Acct Name
Ad Description
12067 12081 12091 12107
Tutti Frutti Ho'ala Dental Program / Hawaii Dental Lock UpFamily Self Storage Happy Haleiwa
2x1.5 NSO and Welcome Back Issue Ad 2x6 New Student Orientation and Ad Welcome ... 3x4 New Student Orientation and Ad Welcome ... 2x3 New Student Orientation and Ad Welcome ...
204
Chg Type
$43.50 $175.00 $175.00 $80.00
Total
2x3 Pacific Mopeds Ad
Ad
Total
$862.40
$4.35 $17.50 $17.50 $8.00
$86.24
$75.60 $75.60 10.0%
$7.56 $7.56
$75.60
$7.56
CRM Five
Ad Type: Display - Box 12043 Army National Guard 12052 Glenn's Cycle and Supply 12053 McDonald's of Palolo 12069 Island Triathlon & Bike 12070 E & J Lounge Operating Co. -The IrishFat Rose - Kelly O'Neil's 12092 Greek 12104 Glam Rok 12111 The Burning Tree 12113 Volcano Vapor Cafe 12114 Big City Diner
$2,193.75 $641.85 $80.00 $70.50 $175.00 $120.00 $65.40 $80.00 $141.00 $700.00 $120.00
5x9.5 Back Page NSO and Welcome Ad Issue 2x3 Glenn's Cycle Supply Ad 3x2 McDonald's of Palolo 3x4 New Student Orientation and Welcome 3x4 Anna's...Regular Ad 3x2 New Student Orientation and Welcome ... 2x3 New Student Orientation and Welcome ... 2x6 The Burning Tree 5x9.5 Volcano Vapor Lounge 3x4 NSO and Welcome Issue
Ad Ad Ad Ad Ad Ad Ad Ad
Total 206
10.0% 10.0% 10.0% 10.0%
CRM Four
Ad Type: Display - Box 12116 Pacific Mopeds
205
Commission Total % Amount
10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
$2,193.75
$219.38 $64.19 $8.00 $7.05 $17.50 $12.00 $6.54 $8.00 $14.10 $70.00 $12.00
$219.38
CRM Six
Ad Type: Display - Box 12089 Retail Partners Hawaii LLC
5x9.5 New Student Orientation and Welcom...
$700.00 $700.00 10.0%
Ad
$70.00 $70.00
Total
$700.00
$70.00
Grand Total
$10,393.65
$949.37
Printed: Thursday, January 24, 2013 • Page 2
Ad Commission Report Pub: Ka Leo - Issue Range 7/16/12 to 7/16/12 Ad ID 104
Acct Name
Chg Type
10,000 Inserts x $75 cpm = $750 Inside Cover NSO 2x4 Bigger Markets (Big Words) 5x9.5 Dell 5x5 Free Admission $450 5x5 Free Admission $450 5x5 Free Admission $450 5x5 Free Admission $450
Ad Ad Ad Ad Ad Ad Ad Ad
Total
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$3,019.00
$0.00
$7,444.65 $60.00 $105.00 $279.45 $175.00 $297.00 $198.00 $807.50 $0.00 $351.00 $351.00 $351.00 $500.00 $500.00 $500.00 $248.40 $248.40 $248.40 $324.00 $522.50 $800.00 $90.00 $78.00 $50.00 $360.00
Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad
Total
10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
$7,444.65
$744.47 $6.00 $10.50 $27.95 $17.50 $29.70 $19.80 $80.75 $0.00 $35.10 $35.10 $35.10 $50.00 $50.00 $50.00 $24.84 $24.84 $24.84 $32.40 $52.25 $80.00 $9.00 $7.80 $5.00 $36.00
$744.47
CRM Two
Ad Type: Display - Box 12444 Hawaii Job Engine 12519 Wax Center USA 12634 Conceptions Center for Ovum Donation 12648 Down to Earth 12719 EC Fitness 12725 L&L Hawaiian Barbecue 12742 AT Marketing (Covance)
2x6 (Pg 3 Preffered) Hawaii Job Engine.c... 2x3 Wax Center 2x3 Conceptions 5x5 Down To Earth 3x4 EC Fitness 3x9 L&L Barbeque 5x3 Sports Page Sponsor
$1,650.50 $120.00 $60.00 $125.00 $445.50 $225.00 $425.00 $250.00
Ad Ad Ad Ad Ad Ad Ad
Total 203
$3,019.00 $750.00 $1,100.00 $124.00 $1,045.00 $0.00 $0.00 $0.00 $0.00
CRM One
Ad Type: Display - Box 12595 Manoa Valley Inn 2x3 Manoa Valley Inn 12641 UH Student Recreation 2x6 Rec Services Services 12653 Honolulu Burger Co. 2x9 Page 3 Guarantee 12656 University Health Services Crossword Sponsorship 12659 UH Bookstore - AuxEnt 3x9 Welcome Bundle 12673 Activities Council 2x9 Welcome Bundle 12705 ASUH 5x9.5 ASUH Announcement 12706 UH Service Learning 2x3 Service Learning Program Program 12708 UH Student Housing Triangle Page Ad Services 12708 UH Student Housing Triangle Page Ad Services 12708 UH Student Housing Triangle Page Ad Services 12712 New Student Orientation 5x9.5 NSO Leaders 12712 New Student Orientation 5x9.5 NSO Leaders 12712 New Student Orientation 5x9.5 NSO Leaders 12722 (UHFCU) University of 2x9 UHFCU page 5 Hawaii Federal Credit Union 12723 (UHFCU) University of 2x9 UHFCU page 7 Hawaii Federal Credit 12724 (UHFCU) University ofUnion 2x9 UHFCU page 9 Hawaii Federal Credit 12728 UH Dept. Theatre and Union Dance 3x9 Special Promotions 12737 UH Campus Center Board 5x9.5 Welcome Bundle 12738 American Savings Bank 5x9.5 American Savings Bank 12751 Manoa Japanese Language 2x3 Manoa Japanese Language School 12756 Shidler MFE Program MFE Shidler 2x3 12757 Shidler MFE Program MFE Shidler Online ROS 12764 Hawaii Student Suites Hawaii Student Suites 2x9
202
Commission Total % Amount
Advertising Manager
Ad Type: Display - Box 12562 Periscope Advertising (Target) 12592 Kai Media & Marketing (NAPA 12614 Re:FuelAuto, Dole 12626 On Campus Advertising 12716 UH Athletics Sports Marketing 12716 UH Athletics Sports Marketing 12716 UH Athletics Sports Marketing 12716 UH Athletics Sports Marketing
201
Ad Description
$1,650.50
10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
$165.05 $12.00 $6.00 $12.50 $44.55 $22.50 $42.50 $25.00
$165.05
CRM Three Printed: Thursday, January 24, 2013 • Page 1
Ad Commission Report Pub: Ka Leo - Issue Range 7/16/12 to 7/16/12 Ad ID
Acct Name
Ad Type: Display - Box 12494 Fantastic Sam's 12564 Salon Argio 12618 Makiki Self-Storage 12637 Trunk-it.com 12644 Like Like Drive Inn 12699 King Street Properties LLC
Ad Description 2x1.5 Fantastic Sams 2x2 Special Issues 2x3 Welcome Bundle 5x5 Trunk It Self Storage 2x6 Like Like Open Late 5x5 Orientation Guide
Chg Type
$1,329.90 $30.00 $62.40 $125.00 $425.00 $275.00 $412.50
Ad Ad Ad Ad Ad Ad
Total 204
1x3 Mahalo Discounts 5x9.5 Back Cover Orientation Guide Real A Gastropub 2x3 AT&T 2x3
Ad Ad Ad Ad
Total
2x3 JJ's and Le Cacao Ads 2x3 Special Issue Promotion 2x3 Himalayan Kitchen 3x4 Hokulani Bakery 3x2 McDonalds Special 3x4 Anna's 3x9 Price Busters Inside Back Cover 3x4 Pacific Mopeds 2x3 Boston's Pizza 5x9.5 Sprint 2x3 Foundation Recruitment Verizon 2x6
$1,316.50 $40.50 $976.00 $150.00 $150.00
$131.65 $4.05 $97.60 $15.00 $15.00
10.0% 10.0% 10.0% 10.0%
$1,316.50
$131.65
10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
$3,436.60
$343.66 $6.00 $6.00 $7.56 $9.00 $9.00 $14.40 $48.60 $110.00 $16.20 $6.00 $80.00 $8.40 $22.50
$343.66
CRM Six
Ad Type: Display - Box 12693 Sam's Kitchen 12701 Diamond Head Surfboards
2x3 Special Issues 2x3 Special Issue Ads
$162.00 $90.00 10.0% $72.00 10.0%
Ad Ad
Total
$162.00
$16.20 $9.00 $7.20
$16.20
CRM Seven
Ad Type: Display - Box 12584 88 Tees 12585 88 Tees 12689 Makino Makittii 12690 Makino Makittii 12695 5 Star Restaurant 12710 Waikiki Hot Yoga 12752 Moku Hawaii 12768 Manoa Chemistry Club
2x6 (88 Tees) Alternating Online Ad 5x9.5 Orientation Guide Triangle Half Page 2x6 5 Star Buffet 2x3 Waikiki Hot Yoga Moku 2x3 Chemistry Club 2x3
$1,294.00 $120.00 $20.00 $700.00 $100.00 $144.00 $90.00 $72.00 $48.00
Ad Ad Ad Ad Ad Ad Ad Ad
Total 208
$132.99
$3,436.60 $60.00 $60.00 $75.60 $90.00 $90.00 $144.00 $486.00 $1,100.00 $162.00 $60.00 $800.00 $84.00 $225.00
Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad
Total
207
$1,329.90
CRM Five
Ad Type: Display - Box 12430 JJ's Bistro & French Pastry 12465 Aloha Crepes 12575 Himalayan Kitchen 12580 Hokulani Bake Shop 12621 McDonald's of Palolo 12638 E & J Lounge Operating Co. -Price Irish Busters Rose - Kelly O'Neil's 12645 12675 Army National Guard 12683 Pacific Mopeds 12707 Boston's Pizza Kaimuki 12713 Sprint 12718 University of Hawaii Foundation 12758 Verizon
206
10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
$132.99 $3.00 $6.24 $12.50 $42.50 $27.50 $41.25
CRM Four
Ad Type: Display - Box 12606 Mahalo Discounts 12609 The Bike Shop 12753 Real A Gastropub 12765 AT&T
205
Commission Total % Amount
$1,294.00
10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
$129.40 $12.00 $2.00 $70.00 $10.00 $14.40 $9.00 $7.20 $4.80
$129.40
CRM Eight Printed: Thursday, January 24, 2013 • Page 2
Ad Commission Report Pub: Ka Leo - Issue Range 7/16/12 to 7/16/12 Ad ID
Acct Name
Ad Type: Display - Box 12535 Liquor Collection 12624 Fendu Boulangerie 12657 Bangkok Chef 12658 Bangkok Chef
Ad Description 2x1.5 Liquor Collection 2x3 Special Issues Sodoku Sponsor 2x6 Bangkok Chef
Chg Type
$372.00 $30.00 $72.00 $72.00 $198.00
Ad Ad Ad Ad
Total 209
Commission Total % Amount 10.0% 10.0% 10.0% 10.0%
$372.00
$37.20 $3.00 $7.20 $7.20 $19.80
$37.20
CRM Nine
Ad Type: Display - Box 12762 Roman Candles DJ/MC Event Services
Roman Candles 2x2
$32.00 $32.00 10.0%
$3.20 $3.20
Total
$32.00
$3.20
Grand Total
$20,057.15
$1,703.82
Ad
Printed: Thursday, January 24, 2013 • Page 3
Summer, 2011
New Student Orientation Guide
3
K A LEO T H E
V O I C E
Welcome Back
Bundle
Our Welcome Bundle is a package of four great ways to reach the UH community in fall 2012. The first component is our New Student Orientation guide that is passed out to all new incoming freshman and given to every student that lives in the dorms. Second, we have our Welcome Back Issue, which is on the stands for four days and distributed to 100 locations on campus. Back by popular demand is the Vendor Fair, held on 8/15/12 from 12-3 p.m., which is an opportunity for you to interact with students one on one. New to this package is a coupon book which is used as a fundraiser for student groups on campus. This not only helps you advertise, but it also helps student organizations fund their programs.
Ka Leo Special
Advertising Rates 1/8 Page Package ....... $500 (Save $150) 1/4 Page Package ....... $700 (Save $200) 1/2 Page Package .... $1,100 (Save $250) Full-Page Package ... $1,850 (Save $300) INCLUDES FREE FULL COLOR AND FREE AD DESIGN
Packages Include 1 Advertisement in New Student Orientation Guide 1 Advertisement in Welcome Back Issue 1 Table Space at Vendor Fair 1 Coupon in Ka Leo Fundraiser Book
Deadlines Early deadline 6/15/12 - 12 pm Late deadline 7/5/12 - 12 pm
CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210
Orientation Guide For all incoming new students, freshmen and transfers, there are orientation sessions over the summer that help them better understand the University of Hawai‘i campus and facilities. As a part of welcoming students to campus, we provide them with information that they will need for their college lifestyle. Ka Leo works together with UH to provide the official New Student Orientation Guide that will be handed out to the students at all of the orientation sessions over the summer. This is a great opportunity to reach newbies first. The New Student Orientation Guide is a trusted resource that helps students better understand their new surroundings and community. It will help them adjust to campus life and understand where to go for their college life needs. This issue is also passed out to the students at the dorm and is a true reference to college, which is something students hang on to for a long time. Make sure you let UH students know how to find your business by advetising to them in the official New Students Orientation Guide,
Ka Leo Special
Advertising Rates 1/8 Page Ad ....... $150 1/4 Page Ad ....... $275 ($300) 1/2 Page Ad ....... $500 ($600) Full-Page Ad ...... $900 ($1,200) INCLUDES FREE FULL COLOR AND FREE AD DESIGN
Deadlines Spaces reservation 7/5/12 - 12 pm Ad material submission 7/6/12 - 12 pm
CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210
Mustang Daily SOARs to New Highs in 2012 In August of 2011, the Mustang Daily published its first-ever SOAR (Summer Orientation, Advising and Registration) edition. SOAR is held each summer at Cal Poly San Luis Obispo over a period of 2-3 weeks and is for all incoming freshmen and their parents. We believed this would be a great opportunity to introduce the students and parents to the Mustang Daily and its advertisers. This was a completely new product, a major deviation from our normal broadsheet or tab publication. It was instead a smaller, magazine style, full color publication. One student ad designer designed the publication with copy coordinated by the special sections coordinator. The end result was a 32-page section with $8,190 in new revenue. While we were happy with the revenue, it was also quite clear that there was great potential in this product. The challenge was to come up with a marketing and incentive plan that would result in a targeted 50 percent increase or slightly more than $12,000 in total sales. So last spring, plans were started to market this product for the second year. Having a very successful 2011 edition -- one that was praised by campus officials and organizations and well received by advertisers -- was expected to make marketing to advertisers much easier. At the same time, the campus organization that administers the SOAR program was working to market those same businesses as sponsors and syphon off some of the potential advertising revenue. The dates for the SOAR program were moved up by almost a full month without any notification made to the Mustang Daily. Only by maintaining strong contacts on campus were we able to find out about the date changes. Facing a much earlier deadline, the Mustang Daily was forced to come up with a sales plan and really think outside of the box. The first task was to come up with a sales incentive plan that would encourage the sales staff to sign up advertisers before the end of the school year. That was accomplished with the “”Sales be SIZZLIN” contest. This contest not only incentivized the sales for end of year publications, Graduation and a new product, Puzzle Book, but also the SOAR edition. Thermometers were used to measure the amount of sales for all of the advertising account executives with incentives given for reaching sales goals in each category. Almost all sales reps exceeded their goals for SOAR. The Mustang Daily also reached out to the Cal Poly Parent Program and was able to include advertising space as part of the program’s sponsorship with various area hotels. Hotels in resort areas, such as Pismo Beach, near the campus, were able to buy annual sponsorship packages with the Parent Program, which would include an ad in the SOAR edition. That relationship accounted for more than $2,000 in advertising in 2012 and will be repeated for 2013. The end result, a whopping 106 percent increase in sales from 2011 to 2012. The total sales for the SOAR edition were $16,882.50. In one year, we increased from having 24 advertisers to 49, inches went up from 573 to 1115. Mustang Daily’s advertising staff is not satisfied though, our goal for 2013 -- another 100 percent increase.
www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net
SOAR PUBLICATION PUBLISHES JULY 10–AUG 14 • Personally distributed during SOAR registration • Geared towards Parents • Circulation of 5,000
IMPORTANT DEADLINES
Space Friday May 24 @ 5pm Ad Friday June 8 @ 5pm
• Don’t miss out on a perfect opportunity to make an impact on parents and students that will be in SLO for the next year
ALL RATES INCLUDE FULL COLOR
IF YOU ADVERTISE IN SOAR, RECEIVE AN $8 RATE IN GRADUATION! A SAVINGS OF 20%!
FULL PAGE
1/2 PAGE
1/4 PAGE
BACK PAGE
(8”X10.5”) $550
(8”X5.25”) $350
(4”X5.25”) $200
(8”X10.5”) $750 ONLY 1!
STUDENT % 95 READERSHIP
6,000
DAILY CIRCULATION
15,000
DAILY READERS
OFFICE: 805.756.1143 | ADVERTISING @ MUSTANGDAILY.NET | 1 GRAND AVE. BLDG 26, RM 226 SAN LUIS OBISPO
Mustang Daily Presents
TIPS FOR FRESHMEN | POINTS OF INTEREST | RESTAURANT SUGGESTIONS | STUDENT FEE SPENDING A Mustang Daily Advertising Publication
A MUSTAN
/// FROSH TIPS /// NEW TO SAN LUIS OBISPO? Suggestions for Newcomers
G DAILY AD
VERTIS
ATION / ING PUBLIC
11 AUGUST 20
/// POINTS OF INTEREST Map & Guide to Campus Resources
/// FEES, FREEDOMS & FERPA What You Need to Know
Printed: 1/22/13 2:08 PM
Page 1 of 3
Mustang Daily Runsheet
Criteria: hold = true and date = 7/10/12 and pubRef = SOAR Display Ads Ad No.
Cust No.
Cust Name
PG
Rep
3458
LOC0490 Dolphin Bay
4 X 10.5
42.0 Soar
$500.00
0
5
RW
3473
UN0311
Career Services
4 X 5.5
22.0 SOAR
$350.00
0
4
BW
3476
UN0591
Student Affairs
2 X 5.5
11.0 SOAR
$200.00
0
46
BW
3478
XL0529
Dell University
4 X 10.5
42.0 Soar
$550.00
0
17
BG
3489
LOC0251 Mountainbrook 4 X 5.5 Community Church
22.0 WHERE TO WORSHIP
$350.00
0
18
AMD
3498
LOC0735 Tap It Brewing Co 2 X 5
10.0 Soar
$200.00
0
20
BG
3506
LOC0324 Peach Tree Inn
4 X 5.5
22.0 Soar
$332.50
0
20
BG
3523
UN0497
2 X 5.5
11.0 SOAR
$200.00
0
12
BW
3530
Student Ombuds Services LOC0826 Sea Crest
4 X 10.5
42.0 SOAR
$500.00
0
30
3531
LOC0843 Native Trails
4 X 10.5
42.0 SOAR
$500.00
0
39
3532
LOC0840 Teaberry
2 X 5.5
11.0 1/4 SOAR
$200.00
0
12
EP
3535
UN0376
22.0 SOAR
$350.00
0
40
BW
3538
UN0322
22.0 SOAR
$350.00
0
43
BW
3539
UN0375
4 X 10.5
42.0 SOAR Back Page
$750.00
0
48
BW
2X5
10.0 SOAR
$200.00
0
22
AMD
22.0 SOAR
$350.00
0
29
BW
4 X 5.5
22.0 SOAR
$350.00
0
10
LW
4 X 5.5
22.0 SOAR
$350.00
0
42
LW
4 X 5.5
22.0 SOAR
$350.00
0
4
LW
4 X 10.5
42.0 SOAR
$550.00
0
40
BW
2 X 5.5
11.0 ORIENTATION ISSUE-
$200.00
4
14
College of Science 4 X 5.5 and Mathematics Public Affairs 4 X 5.5
3541
Cal Poly Health Center LOC0413 Sunset Honda
3544
UN0197
3547
LOC0420 Mustang Village Apartments LOC0039 Courtyard by Marriott LOC0024 Bon Temps Creole Cafe UN0444 UPD Commuter Services NAT0005- Bigger Markets, Inc 005 / BGWDS2
3549 3551 3552 3555
Size/Extra
Music Department 4 X 5.5
- Denotes items with a price override
Inch
Copy Ref/Instructions
H/M
Cost
Re Date
T/S
REV
RTA
CPN
PRF
Printed: 1/22/13 2:08 PM
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Mustang Daily Runsheet
Criteria: hold = true and date = 7/10/12 and pubRef = SOAR Display Ads Ad No.
Cust No.
PG
Rep
3558
LOC0845 Tolosa Winery
4 X 10.5
42.0 SOAR INSIDE COVER
$550.00
0
2
MB
3560
LOC0170 SLO Textbooks
4 X 5.5
22.0 Soar
$350.00
0
26
MV
3565
LOC0263 Boo Boo Records
2X5
10.0 SOAR
$200.00
0
22
RW
3566
LOC0145 SLO Transit
4 X 10.5
42.0 SOAR
$550.00
0
47
AMD
3569
UN0432
4 X 5.5
22.0 SOAR
$350.00
0
10
BW
3571
2 X 5.5
11.0 SOAR Where to
$200.00
0
18
AMD
3574
LOC0196 Newman Catholic Center LOC0848 Alfano Motors
2 X 5.5
11.0 top right on right-
$200.00
0
45
LM
3580
LOC0373 The Tire Store
2X5
10.0 SOAR
$200.00
0
21
RW
3581
LOC0538 Doc's Cellar
2X5
10.0 SOAR
$200.00
0
46
RW
3584
UN0481
11.0 SOAR
$200.00
0
14
BW
11.0 SOAR
$200.00
0
32
RB
3589
International 2 X 5.5 Education & Programs LOC0123 Sycamore Mineral 2 X 5.5 Springs Resort LOC0214 Hands Gallery 2 X 5.5
11.0 SOAR
$200.00
0
42
RB
3590
LOC0256 Petit Soleil
22.0 SOAR
$350.00
0
45
RB
3591
11.0 SOAR
$200.00
0
27
KA
22.0 SOAR
$350.00
0
46
GC
3593
LOC0561 Holiday Inn Express 2 X 5.5 & Suites Atascadero LOC0172- McDonald's 4 X 5.5 002 UN0216 Campus Dining 4 X 10.5
42.0 SOAR
$550.00
0
37
BW
3594
UN0195
University Store
42.0 SOAR
$550.00
0
13
BW
3595
UN0234
University Housing 4 X 5.5
22.0 SOAR
$350.00
0
35
BW
3596
LOC0648 Vallarta's
2 X 5.5
11.0 SOAR
$200.00
0
27
MV
3597
LOC0807 SLO Safe Ride
4 X 10.5
42.0 3rd page right side
$550.00
0
3
RW
3598
LOC0850 San Luis Obispo County Regional Airportf
4 X 5.5
22.0 SOAR 1/2
$350.00
0
21
EP
3588
3592
Cust Name
Kennedy Library
- Denotes items with a price override
Size/Extra
4 X 5.5
4 X 10.5
Inch
Copy Ref/Instructions
H/M
Cost
Re Date
T/S
REV
RTA
CPN
PRF
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Criteria: hold = true and date = 7/10/12 and pubRef = SOAR Display Ads Ad No.
Cust No.
Cust Name
Size/Extra
3599
UN0250
Greek Life
4 X 10.5
42.0 Full pg Soar
$550.00
3600
LOC0270 Embassy Suites
2 X 5.5
11.0 SOAR
3601
3603
LOC0851 Best Western Royal 4 X 5.5 Oak UN0704 Orfalea College of 4 X 5.5 Business LOC0665 Chase Bank 4 X 5.5
3611
LOC0257 Fatte's Pizza
3612
LOC0852 Hampton Inn SLO 4 X 5.5
3602
Total All Ads: Total House Ads:
Inch
2 X 5.5
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Copy Ref/Instructions
H/M
PG
Rep
0
33
BW
$200.00
0
16
RW
22.0 SOAR
$350.00
0
27
KA
22.0 SOAR
$350.00
0
14
BW
22.0 SOAR
$350.00
0
22
RW
11.0 SOAR
$200.00
0
21
RW
22.0 Soar
$350.00
0
36
MV
1,115.0 0.0
Cost
Re Date
T/S
REV
RTA
CPN
PRF
$16,882.50 N/A
Classified Display Ads Ad No.
Cust No.
Total All Ads: Total House Ads:
Cust Name
Size/Extra
Inch
0 0
Copy Ref/Instructions 0.0 0.0
H/M
Cost
Re Date
T/S
REV
RTA
CPN
PRF Cl/P Rep
$0.00 N/A
Line Ads Ad No.
Cust No.
Total All Ads: Total House Ads:
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- Denotes items with a price override
Class.
Inches 0.0 0.0
Copy Ref
H/M
Cost $0.00 N/A
Sort Key
Rep
Printed: 1/22/13 2:08 PM
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Criteria: hold = true and date = 8/1/11 and pubRef = SOAR Display Ads Ad No.
Cust No.
2422
LOC0196 Newman Catholic Center LOC0490 Dolphin Bay
2 X 5.5
11.0 SOAR
$190.00
0
27 Savag
2 X 5.5
11.0 SOAR
$200.00
0
27 Savag
4 X 5.5
22.0 SOAR Ad
$350.00
0
22 Harde
4 X 5.5
22.0 SOAR
$350.00
0
6
4 X 5.5
22.0 SOAR
$350.00
0
18 Clone
2488
LOC0421 California Pizza Kitchen UN0376 College of Science and Mathematics UN0444 UPD Commuter Services UN0432 Kennedy Library
4 X 10.5
42.0 SOAR
$550.00
0
29
2489
XL0213
Applebee's
4 X 10.5
42.0 SOAR Magazine
$550.00
0
30 Harde
42.0 SOAR
$200.00 $550.00
0
0
BB
2424 2463 2482 2486
Cust Name
Size/Extra
Inch
Copy Ref/Instructions
H/M
Cost
Re Date
T/S
REV
RTA
CPN
PRF
PG
Rep
Clone
BB
2490
UN0195
University Store
Back Page 4 X 10.5
2491
UN0216
Campus Dining
4 X 5.5
22.0 SOAR
$300.00
0
20
BB
2492
LOC0716 Foothill Cyclery
4 X 5.5
22.0 SOAR
$350.00
0
21
BB
2495
UN0234
University Housing 4 X 5.5
22.0 SOAR
$350.00
0
18
BB
2498
4 X 5.5
22.0 SOAR
$350.00
0
14
MB
2499
LOC0039 Courtyard by Marriott UN0311 Career Services
4 X 5.5
22.0 SOAR
$350.00
0
12
BB
2503
UN0497
2 X 5.5
11.0 first half of magazine
$200.00
0
10
BB
4 X 5.5
22.0 SOAR
$300.00
0
8
BB
2510
Student Ombuds Services UN0718 Cal Poly's Parent Program LOC0719 Cowgirl Cafe
4 X 5.5
22.0 SOAR
$350.00
0
22
MB
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UN0720
4 X 10.5
42.0 SOAR
$550.00
0
6
BB
4 X 5.5
22.0 SOAR Bassnectar
$350.00
0
27
NM
22.0 SOAR
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BB
11.0 SOAR- WOW Edition
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22.0 SOAR- email edition
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Office of the Provost LOC0637 Collective Effort
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UN0704
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HOUSE
Orfalea College of 4 X 5.5 Business House 2 X 5.5
2519
HOUSE
House
- Denotes items with a price override
4 X 5.5
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Criteria: hold = true and date = 8/1/11 and pubRef = SOAR Display Ads Ad No.
Cust No.
Cust Name
Size/Extra
2520
UN0591
Student Affairs
4 X 10.5
42.0 SOAR
$550.00
2521
UN0322
Public Affairs
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2546
LOC0270 Embassy Suites
2 X 5.5
11.0 SOAR
Total All Ads: Total House Ads:
Inch
24 2
Copy Ref/Instructions
H/M
573.0 33.0
Cost
Re Date
T/S
REV
RTA
CPN
PRF
PG
Rep
0
24
BB
$350.00
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3
BB
$200.00
0
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MB
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Cust No.
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Cust Name
Size/Extra
Inch
0 0
Copy Ref/Instructions 0.0 0.0
H/M
Cost
Re Date
T/S
REV
RTA
CPN
PRF Cl/P Rep
$0.00 N/A
Line Ads Ad No.
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Inches 0.0 0.0
Copy Ref
H/M
Cost $0.00 N/A
Sort Key
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Best Sales Increase of a Special Section Parents Survival Guide Niner Times • UNC Charlotte The goal every issue is to outsell the previous year’s issue and this year we not only outsold the Parents Survival Guide - we crushed last year’s number by more than 14.4%! I am proud to say we achieved this success though the efforts of a dedicated, hard working and persistent staff. The academic year was coming to a close and it would have been easy to let sales slip and focus only on summer’s quick approach. Thankfully, our account executives did not let that happen, but continued to press for sales and work diligently on surpassing the sales goal for the 2012 Survival Guide issue. One tool we used to stay on track was the sales checklist. With so much going on at the end of the semester, the checklists were vital in helping keep our reps on top of each sale. The checklists helped the reps gauge their progress with each client and had important objectives on it such as signature obtained, production request completed, and ad received. These checklists were also important for our marketing director and our advisor to keep track of what we still needed from each client. By using the checklists, my we were able to avoid hunting down ads or retrieving signatures once the account executives had left for the summer. Also, the checklists motivated the reps to sell more by serving as a reminder that they had a paycheck at stake. It was clear to the account executives that the objectives on the checklist had to be completed in order for them to earn commission the sales they made. We also got an early start on selling for the Parents Survival Guide this year. We usually start about a month before the end of the semester, but this year a few of the account executives took on the challenge a bit earlier and it paid off. The early start gave them time to make more sales and gave them ample time to collect all they necessary documentation required on the checklists. This allowed for a less stressful, more organized, and more successful workflow for our reps.
Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140
Parents Survival Guide Comparison 2011 to 2012 14.41% Increase $9,600.00 $9,344.00
$9,400.00
The continued persistence of the account executives through the last weeks of the school year was also a major contributing factor for the increase. They put in a lot of work selling the issue and making sure all of the items on their checklist were completed. Despite the fact summer break was just around the corner, the students never lost sight of the job at hand. They continued to follow up on leads, work with clients and the design team to ensure all the ads were up to the expected standards, and complete all the required paperwork for each sale. Due to their persistence the Parents Survival Guide went smoothly and successfully. The way we performed this year for our Parents Survival Guide, dramatically increasing sales from last year, is definitely a tribute to the hard work and determination put forth by the sales team. We certainly plan to expand on the trend of increasing our special section sales by implementing some of the procedures we used this year and by trying new methods. I have every confidence our team will continue to make it happen.
$9,200.00 $9,000.00 $8,800.00 $8,600.00 $8,400.00 $8,167.00 $8,200.00 $8,000.00 $7,800.00 $7,600.00 $7,400.00
Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140
PSG Sales 2011
2011
PSG Sales 2012
2012
4d Best Sales Increase of a Special Section Undoubtedly the biggest sales increase of a Special Section we had this year was for our Visitors Guide to Fort Collins. We have been putting together a Visitors Guide for the past for the past 20 years and have had great success. What made this year so special is the fact that we were able to partner with the University to create a full color high gloss publication, which became our Visitors Guide to Colorado State University and Fort Collins. The span of our distribution increased due to the fact we partnered with the University, allowing us to distribute all throughout campus and off. It also allowed us to put Visitors Guides into each of the parent packets during Freshman Orientation.
The biggest sales strategy we used in selling the 2012 Visitors Guide was the
fact that we had partnered with the University (businesses love to hear that we are doing a project with the University since we are not technically affiliated). The other big selling strategy was the fact that it is a full color, high gloss publication, something new and much more appealing than last year’s which had not been high gloss. We also created a special Downtown page for the guide that gave Downtown advertisers a special rate and special page. This generated even more sales especially from businesses that had never advertised with us before.
Rates had gone up slightly from last year due to the printing quality but the
numbers had increased immensely due to the fact that interest from advertisers had gone up a lot. It speaks volumes that the rate increase did not affect past advertisers, as they were still willing to advertise as well as new advertisers who had never been
in the Guide before. In the end our 2011 Visitors Guide revenue was $15,815 and our 2012 Visitors Guide revenue was $23,760 and incredible $7,945 increase.
Fort Collins 2011-2012 Visitor’s Guide
Visitor's Guide 2011 Run List Bisettis BlackJack BlackJack BlackJack Bookstore CafĂŠ Bluebird CB & Potts Celestinos Charco Brioiler CW Liqour Cupboard Downtown Fort Collins Edwards B&B Eyes Have It Fish Freakshow Hilton Jax Jims Wings Kind Creations Lagoon Concerts LSC Lupitas Momo Lomo Mountain Shop Pizza Casbah Prospect Plaza Rams Bookstore Rams Village Right Card Run PC Screamin Peach Snooze Sonic Specialities Subway Summer Sessions Tribal Rites Trimble Court UCA School of Arts Washington's Yum Yums
1/6 1/2 1/2 1/2 1/2 1/6 1/2 Full 1/3 1/2 1/6 1/6 1/2 1/6 1/3 Full Full 1/2 1/3 1/3 1/2 1/2 1/6 1/6 1/3 1/3 1/3 1/3 1/2 1/3 Full 1/3 1/3 1/6 1/6 1/3 2/3 1/2 1/2 1/6 1/2 2/3
page V page Full page Full page Full page Full Inside Back C page Full H page Full Inside front cover page Full page Full Page page Full H page Full V page Full page Full V page Full page Full page-back cover page Full page Full page Full page Full page Full Inside Back C page Full H page Full H page Full page Full page page Full page Full page Full page Full page Full page Full page Full V page H page Full page Full page Full page Full Inside Front C page Full H page Full page Full
Client
Size
Price
Sales Rep
A Wanderlust Adventure
1/2 Page
$420 Amanda
A+ Mini Storage
1/8 Page
$275 Jake
Astoria
1/8 Page
$275 Laura
Boot Barn
full
$750 Jake
Café Bluebird
1/8 Page
$275 Kelly
Campus West Liquor
1/2 Page
$540 Kelly
CB Potts
1/2 Page
$540 Kelly
Charco Broiler
1/8 Page
$275 Jamie
Coke
Full Page
$750 Kim
Corner Bakery Café
1/2 Page
$540 Jake
CSU Bookstore
Full Page
$540 Caroline
CSU Campaign
Fiull Page
$750 Caroline
CSU Online Plus
Full Page
$750 Caroline
Downtown Business Assoc.
1/8 Page
$275 Laura
Downtown Page
full
$750 Laura
Downtown Page
full
$750 Laura
Edwards Bed and Breakfast
1/2 Page
$540 Laura
Fish
1/4 Page
$420 Laura
Five Guys
1/2 page
$540 Kelly
Hilton
Full Page (back cover)
JAX
1/2 Page
$540 Jamie
Jims Wings
1/4 Page
$420 Kelly
LA Nails
1/8 page
$275 Kelly
Lesa Ringjob Insurance
1/8 Page
$275 Jake
LSC
Full Page (inside back)
Momo Lolo
1/8 Page
$275 Kelly
Rams Bookstore
full
$750 Jamie
Rams Pointe
Full Page
$750 Kelly
Ram's Villiage
Full Page
$750 Kelly
RamTech
Full Page (inside cover)
Recycled Cycles
Full Page
$540 Jake
Run PC
Full
$750 Kelly
Screamin Peach
1/2 Page
$540 Jamie
Subway
1/4 Page
$420 Karli
Summer Sessions
1/2 Page
$540 Caroline
Summer Concert Series
1/4 Page
Super Shuttle
1/2 Page
$540 Karli
The Cupboard
1/8 Page
$275 Laura
Transfort
Full Page
$750 Laura
Tula
1/4 Page
$420 Laura
Washingtons
1/4 Page
$420 laura
Wilburs
2 Page Banner
$675 Karli
$1,500 Karli
$1,200 Caroline
$1,200 Caroline
$0 Kim
$23,760
Diagrammed but not confirmed Sonic
1/8 page
s n i l l o C t r o F
s r o t V isi d e i u G Ad sizes, rates, & mechanics
The Visitorҋs Guide to Fort Collins is the best publication available for reaching visitors to Fort Collins and the CSU campus. Colorado State University alone will host more than 15,000 visitors this summer, including adult and student conferences and Preview CSU families. The guide is distributed throughout the Fort Collins community to hotels and restaurants and in relocation packets distributed through local real estate offices. On campus the guide is distributed at the CSU Conference Service and Visitors Center, Office of Admissions, Off Campus Student Services, Lory Student Center, Campus Crusade for Christ headquarters and to parents attending Preview CSU (new student orientation). Our distribution to key locations throughout Fort Collins and campus makes us the number one choice for reaching visitors.
Laura Adams 970-491-3876
advertising1@collegian.com www.collegian.com
Full Page
$645
7.5” x 9.75”
2/3 Page
$505
4.75” x 9.75”
1/2 Page
$400
7.5” x 4.75”
1/3 Page
$320
2.4” x 9.75” or 4.75” x 4.75”
1/6 Page
$215
2.4” x 4.75” or 4.75” x 2.4”
Format: Magazine Deadline: Monday, April 18, 2011 Color: $50 Full Color Total Distribution: 15,000
e d i u G e h T o o Colorad t e id u G Visitors ins, CO 2012-2013 rsity and Fort Coll e State Univ
Full Page
$750
8.5” x 11” with bleeds (.125” on all sides) 7.5” x 9.8333” without bleeds • 300 dpi
1/2 Page
$540
7.5” x 4.75” (no bleeds) • 300 dpi
1/4 Page
$420
3.6667” x 4.75” (no bleeds)
1/8 Page The Visitorʼs Guide to Fort Collins and Colorado State University is the best publication available for visitors to our city and campus communities. Take advantage of this opportunity to be in a publication featuring the unique characteristics of both a top-ranked public university and one of the most desirable cities in the country.
$275
1.75” x 4.75” or 3.6667” x 2.3” • 300 dpi All ads include four-color
The guide will be distributed throughout the year to Fort Collinsʼ hotels, the Chamber of Commerce and key on-campus locations including: CSU Conference Service and Visitors Center, Office of Admissions, Off Campus Student Services, Lory Student Center and parent Preview CSU packets(new student orientation).
Format: 8.5” x 11” four-color magazine, weboffset on coated stock, saddlestitch
Deadline for Advertising: Wednesday, April 11
Total Distribution: 16,000
Best percentage of growth Welcome Back issue South Carolina
Our fall Welcome Back issue is the first issue of fall semester that is distributed on the Friday before Move-‐In day. Typically, this is our biggest moneymaker of the year and often will set the tone for the semester. We set a goal of $25,000 for our 2012 issue, which would have been a 9% increase over prior year. Our final revenue for the 2012 Welcome Back issue came in at $33,499, a 142% increase over prior year. In 2011 we brought in $23,590. Our 2012 revenue shattered all records, the closest being our 2006 numbers, which came to $27,220. Several key factors played into our success this year. o I had 5 dedicated staff members selling this issue vs. the 3 that I had in 2011. o My campus rep reached our to sororities and fraternities for this issue and had tremendous success. This tactic brought in 8 new accounts that generated $2860 in new revenue. o I had a new business competition that awarded a $100 bonus to the rep who brought in the most new business. There were stipulations in that they had to bring in 75% of returning clients to be eligible. This tactic brought in 47 new clients 2011 2522 column inches 63 clients/72 ads $23,590 in revenue 2012 3651 column inches 89 clients/106 ads $33,499 in revenue
The Daily Gamecock Sales Report Summary Detail Ads Published between 8/17/12 - 8/17/12 Sorted by: Customer + + + Cols/ Inches
Units
Pub Cost
Words
Lines
Alpha Chi Omega
1
541.80
0
0
63.000
Alpha Delta Pi
1
286.65
0
0
31.500
Alpha Gamma Delta
1
630.00
0
0
63.000
Baptist Collegiate Ministry
1
25.00
0
0
2.000
Bigger Words
1
72.00
0
0
8.000
Bi Lo
1
642.60
0
0
63.000
Brittons
1
108.00
0
0
15.000
Business Affairs
8
6573.60
0
0
811.800
Campus Rec
1
311.85
0
0
31.500
Capital City Nail and Spa
1
336.65
0
0
31.500
Career Center
1
286.65
0
0
31.500
Carolina Cafe
1
226.80
0
0
31.500
Carolina Card
1
251.60
0
0
31.500
Carolina Productions
1
305.55
0
0
63.000
Checker Yellow Cab
1
20.00
0
0
4.000
Columbia Charlotte Shuttle
1
40.00
0
0
3.000
Continuing Education
1
96.00
0
0
15.000
Cool Beans
1
195.00
0
0
15.000
D's Automotive
1
20.00
0
0
4.000
Dutch Square Mall
1
172.80
0
0
24.000
Ecampus.com
1
780.00
0
0
0.000
El Burrito
1
86.40
0
0
12.000
Elmwood Avenue Church of God
1
25.00
0
0
2.000
First College Ministry
2
511.80
0
0
65.000
Follet
1
617.00
0
0
63.000
Fraternity and Sorority Council
1
302.40
0
0
63.000
Furniture Barn
1
108.00
0
0
15.000
Gamma Phi Beta
1
286.65
0
0
31.500
Gentleman's Closet
1
108.00
0
0
15.000
Girly Girl Boutique
1
393.75
0
0
31.500
Groucho's Deli
1
226.80
0
0
31.500
Hillel
1
25.00
0
0
2.000
Jewelry Warehouse
1
642.60
0
0
63.000
Jiffy Lube/Media Design
1
276.80
0
0
31.500
Jim Leventis
1
359.96
0
0
31.500
Kappa Delta
1
144.00
0
0
15.000
Kappa Kappa Gamma
1
286.65
0
0
31.500
11/15/12
Sales Report Summary Detail Ads Published between 8/17/12 - 8/17/12
1
Cols/ Inches
Units
Pub Cost
Words
Lines
Kyvan Salsa
1
108.00
0
0
15.000
Law Enforcement/Safety
1
177.00
0
0
15.000
Leadership Programs
1
251.60
0
0
31.500
Lutheran Campus Ministries
1
25.00
0
0
2.000
Masella Law Firm
1
39.30
0
0
3.000
Mast General Store
1
337.05
0
0
31.500
Media Impact
1
54.00
0
0
6.000
Methodist Campus Ministries
2
88.00
0
0
11.000
My Carolina-Student Alumni
1
84.00
0
0
15.000
Nova Bella
1
185.00
0
0
15.000
Off Campus Student Services
1
172.50
0
0
15.000
Office of Student Engagement
1
299.25
0
0
31.500
Palm Beach Tan/TMB
1
393.75
0
0
31.500
Parent's Programs
1
120.00
0
0
15.000
Parking Services
2
208.00
0
0
10.000
Phi Mu
1
144.00
0
0
15.000
Physical Activity Programs
1
96.00
0
0
15.000
Pointe West
1
286.65
0
0
31.500
Pop's NY Pizza
1
135.00
0
0
15.000
Pout!
1
154.80
0
0
15.000
Qdoba
1
168.00
0
0
15.000
Refuel
3
3666.40
0
0
329.600
Riggs
1
705.60
0
0
63.000
Riverside
1
598.50
0
0
63.000
Riverside Community Church
1
25.00
0
0
2.000
Round Robin
1
195.00
0
0
15.000
Russell House Union
2
428.40
0
0
63.000
Salty's
1
168.00
0
0
15.000
School of Music Choral Dept
1
251.60
0
0
31.500
Shandon Baptist
2
1123.24
0
0
126.800
Stadium Suites
1
756.00
0
0
63.000
State Farm Insurance
1
108.00
0
0
15.000
Student Government
1
136.40
0
0
18.000
Student Health Center
4
717.26
0
0
98.500
Study Abroad
1
90.00
0
0
15.000
Substance Abuse Prevention Education
1
226.40
0
0
31.500
Suddeth Auto
1
160.80
0
0
15.000
TD Bank
1
337.05
0
0
31.500
The Backpacker Quality Gear
1
135.00
0
0
15.000
11/15/12
Sales Report Summary Detail Ads Published between 8/17/12 - 8/17/12
3
Cols/ Inches
Units
Pub Cost
Words
Lines
The Mad Platter
1
168.00
0
0
15.000
Thomas Cooper Library
1
252.00
0
0
31.500
Ultra Tan
1
135.00
0
0
15.000
Undergraduate Research
1
96.00
0
0
15.000
Unitarian Universalist Congregation of Cola
1
25.00
0
0
2.000
University Oaks at College Park
1
1138.56
0
0
124.800
USC Symphony Orchestra
1
252.00
0
0
31.500
Van Jean
1
154.80
0
0
15.000
Visitor's Center
1
201.60
0
0
31.500
Wash World
1
276.80
0
0
31.500
Women's Student Services
1
251.60
0
0
31.500
Your Marketing Co
1
326.97
0
0
31.500
Zeta Tau Alpha
1
541.80
0
0
63.000
106
33499.04
0
0
3651.500
Report Total:
11/15/12
Sales Report Summary Detail Ads Published between 8/17/12 - 8/17/12
5
The Daily Gamecock Sales Report Summary Detail Ads Published between 8/12/11 - 8/12/11 Sorted by: Customer + + + Cols/ Inches
Units
Pub Cost
Words
Lines
Ashley's Alley
1
135.00
0
0
15.000
Beta Theta Pi
1
105.00
0
0
15.000
Brittons
1
168.00
0
0
15.000
Business Affairs
6
5135.00
0
0
624.000
Campus Rec
1
362.25
0
0
31.500
Career Center
1
239.00
0
0
31.500
Carolina Cafe
1
75.00
0
0
8.000
Carolina Callers
1
170.00
0
0
15.000
Carolina Card
1
251.60
0
0
31.500
Carolina Productions
1
801.60
0
0
124.800
Checker Yellow Cab
1
20.00
0
0
4.000
Columbia Charlotte Shuttle
1
40.00
0
0
3.000
Continuing Education
1
120.00
0
0
15.000
Cool Beans
1
56.25
0
0
8.000
Copper Beech Townhomes
1
333.50
0
0
31.500
Cycle Center
1
108.00
0
0
15.000
Das Autohaus
1
81.00
0
0
9.000
DeLibel Boutique
1
185.00
0
0
15.000
Dell
1
900.90
0
0
63.000
Delta Delta Delta
1
66.00
0
0
6.000
Dutch Square Mall
1
216.00
0
0
24.000
Follet
1
617.00
0
0
63.000
Greek Life
1
352.40
0
0
63.000
Hairway to Heaven
1
28.80
0
0
4.000
Healthy Carolina
1
120.00
0
0
15.000
Hidden Valley Golf Club
1
503.60
0
0
63.000
High Life Smoke Shop
1
20.00
0
0
4.000
Kappa Delta
1
144.00
0
0
15.000
Law Enforcement/Safety
1
274.05
0
0
31.500
Leadership Programs
1
251.60
0
0
31.500
Mast General Store
1
393.75
0
0
31.500
Media Impact
1
0.00
0
0
6.000
My Carolina-Student Alumni
1
84.00
0
0
15.000
OCCO Skin Studio
1
20.40
0
0
4.000
Off Campus Student Services
1
150.00
0
0
15.000
Parent's Programs
1
96.00
0
0
15.000
Parking Services
2
208.00
0
0
20.000
11/15/12
Sales Report Summary Detail Ads Published between 8/12/11 - 8/12/11
1
Cols/ Inches
Units
Pub Cost
Words
Lines
Physical Activity Programs
1
96.00
0
0
15.000
Pointe West
1
330.75
0
0
31.500
Refuel
4
4791.00
0
0
374.400
Russell House Union
1
252.00
0
0
31.500
Salon on Devine
1
108.00
0
0
15.000
Salty Nut Cafe
1
56.25
0
0
8.000
School of Music Choral Dept
1
146.00
0
0
15.000
Solid Rock
1
337.05
0
0
31.500
Somacore Design Solutions
1
240.00
0
0
0.000
Stadium Suites
1
756.00
0
0
63.000
Student Government
1
136.40
0
0
18.000
Student Health Center
1
693.00
0
0
63.000
Student Life
1
201.60
0
0
31.500
Study Abroad
1
90.00
0
0
15.000
Substance Abuse Prevention Education
1
226.40
0
0
31.500
Suddeth Auto
1
108.00
0
0
15.000
The Backpacker Quality Gear
1
108.00
0
0
15.000
The Knapp Agency
1
108.00
0
0
15.000
The Mad Platter
1
28.80
0
0
4.000
Undergraduate Research
1
96.00
0
0
15.000
University Oaks at College Park
1
1140.00
0
0
124.800
Vista Tanning
1
43.20
0
0
6.000
Wash World
1
276.80
0
0
31.500
Women's Student Services
1
251.60
0
0
31.500
Yesterdays
1
28.80
0
0
4.000
Your Marketing Co
1
108.00
0
0
15.000
72
23590.35
0
0
2522.000
Report Total:
11/15/12
Sales Report Summary Detail Ads Published between 8/12/11 - 8/12/11
3