Page 1

EVENT PLAN/PROMOTION 2012 FALL HOUSING FAIR

CENTRAL MICHIGAN UNIVERSITY


EVENT PLAN/PROMOTION 2012 FALL HOUSING FAIR ABOUT THE EVENT The Mt. Pleasant Housing Fair is an annual event held on campus and hosted by Central Michigan Life. This event is a public relations effort for our largest group of advertisers, Mt. Pleasant apartment complexes. Ten of our top 20 accounts are housing units in the Mt. Pleasant community. They also support our 3x per year Apartment Life magazine. This free event is a thank you PR effort to them for their loyal business. This year’s event presented a challenge as it was scheduled on Election Day. Our PR staff decided to embrace that message and play on the theme of the “second most important decision you will make this year”. To create buzz for this event we wanted to create some creative, maybe even corny, messages that would be memorable in the minds of students. Our goal was to get readers talking, laughing, commenting and sharing with friends. This would help create top of mind awareness for the event. Our PR staff came up with four different slogans that worked historically with patriotism, presidents, USA, etc. We ended up using Uncle Sam, Honest Abe Lincoln, Lady Liberty and a “Race to the Right House” group shot. The creative team set up photo and video shoots for each theme, worked on scripts for the videos and ad copy for the print ads. They negotiated with a local costume shop for trade, and our creative staff put the finishing touches on the designs. The staff also created 2-20 second videos spoofing their characters. The videos were posted on CM LIFE’s Facebook page, the Housing Fair event page and the PR and Advertising teams also posted to their own personal Facebook pages to get people sharing. The PR staff also lined up food vendors and door prizes to draw attendees to the event. The staff prepared special “ballot” boxes to go with our theme. Attendees would fill out a registration form at the event and names were drawn for prizes. In addition, balloons were on site and special prizes were available to our vendors if they popped the right balloon. We promote this event with full-page advertisements, online rectangle ads, social media postings, chalking, bus shelter advertising, rack posters and flyers around campus. CM LIFE brings in more than 1,000 students to talk with area apartment complexes and landlords. This is a big event for our Apartment complexes, as leases for the following year are being promoted and students are anxious to get into prime locations. At this event, CM LIFE also distributes its Fall/Winter issue of Apartment Life magazine. This is a take away from the event the reinforces our exhibitors’ message. And is our biggest of the three apartment guides we publish.

CENTRAL MICHIGAN UNIVERSITY


EVENT PLAN/PROMOTION 2012 FALL HOUSING FAIR PLANNING CALENDAR July 15: Determine date and book Rotunda Room/UC. Reserve tables/linens with CMU Catering. August 1: Send email to apartment complexes for Save the Date September 14: First PR Meeting, determine theme of event. September 17-21: Contact food vendors; Call for door prizes September 24: Send outline of event/theme to Apartment Complexes. September 18-30: Script concepts for video. September 18-30: Generate print and online advertising creative ideas. September 18-30: Continue contacting food vendors and businesses for door prizes. October 1: Spec forms to creative staff for production for print and online. October 1-7: Photo and Video shoots coordinated and done. October 8-15: Finalize all print and online concepts. October 15-20: “Behind The Scenes” social media posted. October 15: Apartment Complex deadline to participate. Added to final print versions. October 15: Deadline for all food vendors and door prizes. Add names to final print versions. October 15: Contact CMU Parking for permits October 15: Food Release Forms to Campus Dining. October 15: Apartment Life Magazine Deadline. October 22: Newspaper ads begin; Online ads begin. October 24: Bus Shelter Poster Up & Rack Posters Up. October 26: Apartment Life Magazine to Printer. October 26: Pick Up Door Prizes from participating vendors. October 29-31: Videos Go Live ; Social media push. October 29: Parking Passes Emailed to Apartment Complexes.. November 2: Ballot Boxes done; Table centerpieces prepared; November 4: Chalking campus late afternoon. November 5: Balloons blown up. Ready for delivery to event. November 5: Apartment Life Magazine Pick Up @loading dock. November 6: Event • Set Up Noon-3: Determine table arrangement; Linens on tables; table decorations and ballot boxes on tables; Balloons for door prizes on floor. Pick up Apartment Life from loading dock, put on front tables for attendees to pick up as they come in. Help exhibitors set up. • Event 3-6 : Assist visitors and attendees. Do door prizes every 10 minutes. • Clean Up 6-7: Help exhibitors teardown and get to vehicles. UC and Catering staff clean up.

CENTRAL MICHIGAN UNIVERSITY


EVENT PLAN/PROMOTION 2012 FALL HOUSING FAIR 6A || Monday, Oct. 22, 2012 || Central Michigan Life

HHH

www.cm-life.com

MOUNT PLEASANT HOUSING FAIR

6B || Wednesday, Oct. 24, 2012 || Central Michigan Life

cm-life.com

MOUNT PLEASANT HOUSING FAIR

HHH

HHH

HHH

eXerCiSe your

freeDom To fiND The

beST pLaCe To Live

iN ToWN!

free

fooD! Door

priZeS!

i Want You t o

F i n d

PARTiCiPATiNg APARTMENTS AND TOwNHOMES: H Copper Beech Townhomes H United Apartments H Colony west H Deerfield Village H University Meadows H Emerald Village H Village at Bluegrass H Hickory Lane H Tallgrass Apartments H Jamestown Apartments H 1200 west Campus Apartments H Main Street H Appian way H Polo Village H Casa Loma Apartments H Southpoint Village Lexington Ridge Apartments H H Union Square o n c d e m s o e s h t H washington Village t i m e p orta H west Campus Village mak H western islands nt d H westpoint Village e Olivieri Management

H Cherry Street Town Houses H Heritage Square H Franklin Village H Oakridge Apartments

cis ion thi sy ea r!

BROUGHT TO yOU By:

Free Food! door PriZes!

BROUGHT TO yOU By:

HHH Mt. Pleasant

nov 6. BOVEE U.C. ROTUNDA • 3PM - 6PM

Housing Fair HHH

i’M uncle saM, and i aPProve tHis Message. Costume Credit: Halloween Country Black Tie Tuxedo & Costume Shop, 1017 S. Mission, Mt. Pleasant

H

H H H H

United Apartments Deerfield Village Emerald Village Hickory Lane Jamestown Apartments Main Street Polo Village Southpoint Village Union Square Washington Village West Campus Village Western Islands Westpoint Village

H H H H H H H H H H H H

HHH mT. pLeaSaNT

Nov 6. houSiNG fair HHH

The STaTue of LiberTy approveS ThiS meSSaGe. Costume Credit: Halloween Country Black Tie Tuxedo & Costume Shop, 1017 S. Mission, Mt. Pleasant

6A || Monday, Oct. 29, 2012 || Central Michigan Life

www.cm-life.com

MOUNT PLEASANT HOUSING FAIR

HHH

HHH

We CAN HeLp YOU

sAve peNNIes ON YOUR NeXt

HOme

MT. PLEASANT HOUSING FAIR PARTIcIPATING APARTMENTS ANd TOwNHOMES: H H H H H H H H H H

Copper Beech Townhomes Colony West University Meadows Village at Bluegrass Tallgrass Apartments 1200 West Campus Apartments Appian Way Casa Loma Apartments Lexington Ridge Apartments Olivieri Management Cherry Street Town Houses Heritage Square Franklin Village Oakridge Apartments

H H H H

H

United Apartments Deerfield Village Emerald Village Hickory Lane Jamestown Apartments Main Street Polo Village Southpoint Village Union Square Washington Village West Campus Village Western Islands Westpoint Village

H H H H H H H H H H H H

FRee FOOd! dOOR pRIZes! econd most importa e the s nt de mak cisio n th is y ear !

BROUGHT TO yOU By:

full page newspaper ads

Copper Beech Townhomes Colony West University Meadows Village at Bluegrass Tallgrass Apartments 1200 West Campus Apartments Appian Way Casa Loma Apartments Lexington Ridge Apartments Olivieri Management Cherry Street Town Houses Heritage Square Franklin Village Oakridge Apartments

BOVEE U.C. ROTUNDA • 3PM - 6PM

t H e

best Place to live H

econd most importa e the s nt de mak cisio n th is y ear !

participating apartments and townhomes: H H H H H H H H H H

HHH mt. pLeAsANt

NOv 6. BOVEE U.C. ROTUNDA • 3PM - 6PM

HOUsING FAIR HHH I’m ABRAHAm LINCOLN, ANd I AppROve tHIs messAGe. Costume Credit: Halloween Country Black Tie Tuxedo & Costume Shop, 1017 S. Mission, Mt. Pleasant

CENTRAL MICHIGAN UNIVERSITY


EVENT PLAN/PROMOTION

2012 FALL HOUSING FAIR

bus shelter ad & online rectangle ad 6A || Friday, Oct. 26, 2012 || Central Michigan Life

★★★

cm-life.com

MOUNT PLEASANT HOUSING FAIR

★★★

THE RACE FOR THE

FREE FOOD! DOOR PRIZES! ECOND MOST IMPORTA E THE S NT DE MAK CISIO N TH IS Y EAR !

BROUGHT TO YOU BY:

PARTICIPATING APARTMENTS AND TOWNHOMES:

RIGHT HOUSE!

★ ★ ★ ★ ★ ★ ★ ★ ★ ★

Colony West Copper Beech Townhomes University Meadows Village at Bluegrass Tallgrass Apartments 1200 West Campus Apartments Appian Way Casa Loma Apartments Lexington Ridge Apartments Olivieri Management Cherry Street Town Houses Heritage Square Franklin Village Oakridge Apartments

★ ★ ★ ★

United Apartments Deerfield Village Emerald Village Hickory Lane Jamestown Apartments Main Street Polo Village Southpoint Village Union Square Washington Village West Campus Village Western Islands Westpoint Village

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

★★★ MT. PLEASANT

NOV 6. BOVEE U.C. ROTUNDA • 3PM - 6PM

HOUSING FAIR ★★★ WE ARE CM LIFE AND WE APPROVE THIS MESSAGE. Costume Credit: Halloween Country Black Tie Tuxedo & Costume Shop, 1017 S. Mission, Mt. Pleasant

CENTRAL MICHIGAN UNIVERSITY


EVENT PLAN/PROMOTION 2012 FALL HOUSING FAIR

social media & video

CENTRAL MICHIGAN UNIVERSITY


EVENT PLAN/PROMOTION 2012 FALL HOUSING FAIR MouNt PLEASANt houSINg FAIr

HHH

HHH

HHH

MouNt PLEASANt houSINg FAIr

I Want you

We CAN HeLp YOU

CHOOse YOUR NeXt

t o

F I n d

ParTiCiPaTing aParTMenTS and TownHoMeS: H H H H H H H H H H H

MT. PLEASANT HOUSING FAIR PARTIcIPATING APARTMENTS ANd TOwNHOMES: H H H H

pROvIded BY

H

dOOR pRIZes!

H H H H H

1200 West Campus Apartments Appian Way Casa Loma Apartments Lexington Ridge Apartments Copper Beech Townhomes Colony West University Meadows Village at Bluegrass Tallgrass Apartments Arboretum Apartments

H

United Apartments H Deerfield Village H Emerald Village H Hickory Lane H Jamestown Apartments H Main Street H Polo Village H Southpoint Village H Union Square H Washington Village H West Campus Village H Western Islands H Westpoint Village

H

t h e

best place to lIve

HOme

FRee FOOd!

HHH

Olivieri Management H Cherry Street Town Houses H Heritage Square H Franklin Village H Oakridge Apartments

Copper Beech Townhomes Colony west University Meadows Village at Bluegrass Tallgrass apartments 1200 west Campus apartments appian way Casa Loma apartments Lexington ridge apartments arboretum apartments olivieri Management Cherry Street Town Houses Heritage Square Franklin Village oakridge apartments

H H H H

H

United apartments

H Deerfield Village H emerald Village H Hickory Lane H Jamestown apartments H Main Street H Polo Village H Southpoint Village H Union Square H washington Village H west Campus Village H western islands H westpoint Village

Free Food!

provIded by

door prIzes!

he second most importan make t t dec ision this year !

he second most importan make t t dec ision this year !

HHH mt. pLeAsANt

NOv 6.

Brought to you By:

HHH mt. pleasant

nov 6.

Brought to you By:

BOVEE U.C. ROTUNDA • 3PM - 6PM

BOVEE U.C. ROTUNDA • 3PM - 6PM

housIng FaIr HHH

HOUsING FAIR HHH

I’m uncle sam, and I approve thIs message.

I’m ABRAHAm LINCOLN, ANd I AppROve tHIs messAGe.

Costume Credit: Halloween Country Black Tie Tuxedo & Costume Shop, 1017 S. Mission, Mt. Pleasant

Costume Credit: Halloween Country Black Tie Tuxedo & Costume Shop, 1017 S. Mission, Mt. Pleasant

posters & flyers for event MouNt PLEASANt houSINg FAIr

HHH

HHH

eXerCise your

freeDom mt. pLeasant hoUsing Fair participating apartments and townhomes: H H H H H H H H H H H

Copper Beech Townhomes Colony West University Meadows Village at Bluegrass Tallgrass Apartments 1200 West Campus Apartments Appian Way Casa Loma Apartments Lexington Ridge Apartments Arboretum Apartments Olivieri Management Cherry Street Town Houses Heritage Square Franklin Village Oakridge Apartments

H H H H

H

to finD the

best plaCe

United Apartments Deerfield Village Emerald Village Hickory Lane Jamestown Apartments Main Street Polo Village Southpoint Village Union Square Washington Village West Campus Village Western Islands Westpoint Village

HHH

THE RACE FOR THE

RIGHT HOUSE!

in toWn!

free fooD! proviDeD by

Brought to you By:

MouNt PLEASANt houSINg FAIr

to live

H H H H H H H H H H H H

he second most importan make t t dec ision this year !

HHH

Door priZes! HHH mt. pleasant

nov 6.

FREE FOOd!

pROvIdEd by

dOOR pRIzES! the second most importa make nt de cisio n th is ye ar! Brought to you By:

the statue of liberty approves this message. Costume Credit: Halloween Country Black Tie Tuxedo & Costume Shop, 1017 S. Mission, Mt. Pleasant

H H H H H H H H H H

Colony West Copper Beech Townhomes University Meadows Village at Bluegrass Tallgrass Apartments 1200 West Campus Apartments Appian Way Casa Loma Apartments Lexington Ridge Apartments Olivieri Management Cherry Street Town Houses Heritage Square Franklin Village Oakridge Apartments

H H H H

H United Apartments Deerfield Village H Emerald Village H Lane H Hickory H Jamestown Apartments Street H Main H Polo Village H Southpoint H H H H H

Village Union Square Washington Village West Campus Village Western Islands Westpoint Village

HHH MT. pLEASAnT

nOv 6. BOVEE U.C. ROTUNDA • 3PM - 6PM

BOVEE U.C. ROTUNDA • 3PM - 6PM

housing fair HHH

PArtIcIPAtINg APArtMENtS ANd towNhoMES:

HOUSInG FAIR HHH

WE ARE CM LIFE And WE AppROvE THIS MESSAGE Costume Credit: Halloween Country Black Tie Tuxedo & Costume Shop, 1017 S. Mission, Mt. Pleasant

CENTRAL MICHIGAN UNIVERSITY


EVENT PLAN/PROMOTION 2012 FALL HOUSING FAIR

ballot boxes & table decorations attendee & exhibitors discuss housing options

CENTRAL MICHIGAN UNIVERSITY


“Dude! Where’s  my  …?!”   Starting  college  can  be  daunting,  and  well,  exhausting.    The  most  exhausting  part  is  for   the  new  freshmen.    They  have  early  move-­‐in  and  spend  the  first  day  unpacking  and   searching  for  where  things  are.     Enter,  KSU  Student  Media.    We  contracted  3  golf  carts  from  our  university  and  used   them  as  taxis  for  the  tired  students  and  their  parents  and  family  to  cart  around  campus   compliments  of  our  hottest  media  units,  Kentwired.com,  The  Daily  Kent  Stater  and  our   new  KW  App.         The  carts  were  decorated  with  vinyl  signage  featuring  an  advertiser  and  were  stocked   with  free  water  and  media  swag.    We  also  handed  out  copies  of  our  Orientation  Issue   and  gave  trial  examples  of  our  new  KW  App  (kentwired.com).     The  carts  were  a  huge  success.    The  sponsorship  by  the  advertiser  allows  for  great   exposure  for  them,  not  only  in  signage  being  driven  around  campus,  but  also  the  ability   to  handout  free  promos.    The  sponsorship  money  aided  in  the  rental  cost  of  the  carts   and  the  promo  items  that  we  handed  out.     We  ran  the  carts  from  8am-­‐4pm  on  the  first  day  of  move  in.    Our  students  drove  the   carts  and  handed  out  our  media  promos  and  Staters  throughout  the  day.    The  freshmen   were  immediately  introduced  to  a  variety  of  our  products  and  had  fun  while  doing  it.              


The Sponsorship  Package  

0345% "67859345:%

!"#$%$&%'($%)&*+%,*-.#(--% .#%/+&#$%&/%0-*%-$*1(#$-2%

The Office of Student Media wants to introduce you to the students of Kent State. We will be driving 3 golf carts around KSU on Thursday, August 23. We will hand out freebies and Daily Kent Stater Orientation issues. Q2/)%5&*%7$#$.R$S% •  (.O,/O$%&,%)2$%F.+$F%&'%)2$%#/7)% •  T7&H&K&,/4%/+%&,%6$,)U.7$+?#&H%'7&H%V*O*F)%WA%X%V*O*F)%8>% •  -$,K&,%.,%/%Y*/7)$7%C/O$%/+%.,%)2$%!7.$,)/K&,%.FF*$%&'%12$%3/.45%6$,)%()/)$7%&,%Q$+,$F+/50%V*O*F)%88% •  Z&*7%C7&+*#)D2/,+&*)%O.R$,%C$7F&,/445%)&%6([%F)*+$,)F%

;7<=3%>?%@8>9>A>4B%%%CDEE% )>=8%.4F3:59345B%% %CGHI%J%IE%K74L>=5:% Client Signature:

Date:

Client Name (Printed): I/,+&*)F%#/,%J$%C7&H&K&,/4%.)$HF%F*#2%/F%)$$%F2.7)F0%C7&+*#)0%$)#?%;4.$7F%&7%.,'&7H/K&,/4%2/,+&*)F%/7$%,&)%/CC4.#/J4$?%% L&*C&,F%H/5%J$%*F$+%/F%2/,+&*)F?%%!M$7F%F*#2%/F%NJ*5%&,$%O$)%&,$P%&7%'&7%/%H&,$)/75%/H&*,)%&M%&'%C*7#2/F$%/7$% /##$C)/J4$?% !"#$%&'%()*+$,)%-$+./0%12$%3/.45%6$,)%()/)$7

%89:%;7/,<4.,0%6$,)0%!2.&%==8=8

%%%%%%>>9?@A8?8:B@%C2%DD%>>9?@A8?=BB9%'E

%%%%%%%<F*/+FG5/2&&?#&H%

               


35 Daily Kent Stater

Wednesday, August 22, 2012 | Page C9

KSU students know the hot spots for off-campus dining Ryan Lewis rlewis32@kent.edu For students who have been on campus for a few years, and for ones who have lived off campus and away from the meal plan, it’s clear that there are some undeniable “hot spots” to choose from when dining in downtown Kent or the surrounding areas. It all starts at the restaurant famous for displaying its homemade X-Wing Fighter. And the bus you can eat in. And 100 other things to distract you while eating. “Mike’s Place is the best overall place in Kent, and I think everyone knows it,” said Nathan Edwards, a recent Kent State graduate. “But my favorite thing is their wings. They have a wing night during the week, and they’re cheap, and they are much better than BW3’s, and they have a stronger variety.” Ask any veteran Kent State University diner where to eat and Ray’s Place is sure to come up. “If you want a sandwich, go to Ray’s,” Edwards said. “Plus they have a great selection of craft brews, which makes it very popular for both college students and townies.” Eddie Kilroy, also a recent graduate, is partial to the “Mofo Burger” at Ray’s. He even has the ingredients memorized. “You can’t go wrong with the Mofo Burger,” Kilroy said. “Two six-ounce cheeseburgers with ketchup, pickles, sautéed onions and mushrooms.” Kilroy still agreed that Mike’s Place is “hands down the best of all of them.” Neither Edwards nor Kilroy advised to call the waiters “your serving wenches,” as the menu suggests. Two similar restaurants, Chipotle and Taco Tonto’s, give students other options as well. “You can’t ever go wrong with Chipotle,” Kilroy said. “With it being right off campus and having the to-go option whether in-store or ordering online, it’s always a solid choice.” Edwards prefers the locally owned and operated Taco Tonto’s, which serves similar cuisine. “It’s great and good for vegetarians,” he said. “They have a sweet potato burrito that my friends usually get, plus they are just really good.” Taco Tonto’s also has a late-night window attached to the Zephyr Pub’s patio, which services pick-up orders. Other local restaurants available are the Pufferbelly LTD. The Pufferbelly LTD. has a

JENNA WATSON | DAILY KENT STATER

wide selection of salads, including a club steak salad which Kilroy says has huge portions compared to what you get at other establishments. Some off-the-wall treats include Cajun Dave’s (attached to The Water Street Tavern), which serves a variety of smoked Gouda mac and cheeses that can be supplemented with chicken, sausage or pork. The Main Street Continental Grill, which serves Mediterranean food and lunch options, is the best lunch option and has the best gyros around, Edwards said. “Their gyro combo is great,” he said. “It’s simple and always a treat for anyone who usually sticks to a sandwich for lunch. It’s good for impressing a date, too.” Ryan Lewis is the room and board reporter for the Daily Kent Stater.

CHELSAE KETCHUM | DAILY KENT STATER

Promotional  Ads  Run      


Ka Leo  Arts  Festival  2012     Ka  Leo  O  Hawaii  the  student  newspaper  at  the  University  of  Hawaii  Manoa   since  1922,  has  been  facing  readership  issues.  In  order  to  try  to  entice  more  people   to  identify  with  the  paper  and  promote  campus  life,  Ka  Leo  decided  last  year  to  put   on  an  Arts  Festival  in  conjunction  with  Homecoming  week  events  on  campus.  This   was  our  second  year  putting  on  the  festival  and  it  attracted  5-­‐6,000  people   throughout  the  evening.  Below  you  will  see  the  different  things  that  we  did  to   promote  and  put  together  the  2nd  annual  Ka  Leo  Arts  Festival.   The  1st  purpose  of  the  arts  festival  is  to  work  with  the  different  art   departments  on  campus  to  build  stronger  ties  with  Ka  Leo  and  build  up  a  strong   reputation  with  their  programs,  which  in  turn  will  help  them  push  people  to  read  Ka   Leo.  The  2nd  purpose  of  the  arts  festival  is  to  get  students  to  participate  in  the  arts   festival  and  start  to  identify  Ka  Leo  as  a  good  resource  to  utilize  and  also  see  us  as  a   partner  on  campus.  The  3rd  purpose  is  to  increase  general  awareness  about  our   products  and  services,  ranging  from  our  printed  edition,  to  our  website  and  mobile   app.  Our  4th  purpose  is  to  help  bring  awareness  to  our  affiliate  student  media   programs  KTUH  (campus  radio  station)  and  UH  Productions  (campus  video   program).  The  final  purpose  of  the  event  is  to  promote  student  activities  on  campus   and  build  a  more  community  feeling  with  our  student  body,  which  includes  looking   to  Ka  Leo  for  up  to  date  information  about  what  is  happening.   The  Ka  Leo  Arts  Festival  takes  5  months  to  plan  and  we  start  in  June  to  start   putting  the  pieces  together.  This  includes  writing  proposals  to  campus  organizations   that  provide  funding  and  reserving  space  along  with  any  other  general   communication  with  other  departments  to  ensue  that  we  have  a  plan  together   before  the  fall  semester  starts.   The  Ka  Leo  Arts  Festival  took  place  on  10/11/12  this  year  from  3-­‐8  pm  and   was  heavily  promoted  leading  up  to  the  event  in  a  multiple  ways.  We  ran  print  ads,   had  flyers,  banners,  real  estate  signs,  painted  murals,  as  well  as  newspaper  bins,   distributed  press  releases,  chalked  the  sidewalks,  released  promotional  videos,  set   up  special  art  installations  and  ran  a  special  issue  for  the  event.  I  will  explain  each   thing  that  we  did  in  more  detail  with  examples  below.     Running  print  ads  is  a  no  brainer  and  something  that  we  started  the  week  of   8/20/12  or  the  first  week  of  the  fall  semester.  This  was  to  start  putting  the   information  out  there  that  we  would  be  having  a  second  annual  arts  festival.  The   first  set  of  ads  we  a  call  to  artist  ad  that  was  used  to  provoke  students  to  participate   in  the  event.  We  also  emailed  all  participants  from  the  previous  year.  The  second   series  of  ads  was  strictly  focused  on  the  event,  and  those  ran  leading  up  to  the  day  of   the  event.  The  print  ads  that  we  ran  are  pasted  below,  this  was  the  direction  of  the   entire  arts  festival  materials  that  we  used  to  promote  the  event.   We  distributed  flyers  at  all  of  the  events  that  we  participate  at  as  well,   including  but  not  limited  to  Groove  in  the  Garden  (once  monthly  event  to  promote   campus  media)  UH  Athletics  Games,  Campus  Center  Movie  Nights,  Monte  Carlo   Night,  and  others.  We  also  put  flyers  out  in  all  the  public  posting  areas  on  campus   one  month  prior  to  the  event.  This  was  done  at  multiple  locations  across  campus   and  the  student  housing  center.  We  also  set  up  tri-­‐fold  flyers  that  we’re  set  out  at  


tables in  the  cafeteria  areas  on  campus.  We  also  had  four  banners  created  for  the   event  that  we  hung  around  campus  center  and  on  McCarthy  Mall  (location  of  event)   two  weeks  in  advance  of  the  event.  We  also  put  out  signs  that  are  like  the  real  estate   for  sale  signs,  but  were  set  up  to  promote  the  arts  festival.  We  put  those  out  in   various  high  traffic  areas  on  campus  as  well.     Currently  our  campus  center  is  under  construction  to  build  a  new  recreation   center  and  has  a  wooden  barricade  surrounding  the  construction  area.  We  wrote  a   proposal  to  paint  4  murals  on  the  walls  surrounding  the  area  and  in  4  high  traffic   areas.  We  were  given  permission  to  paint  the  murals  and  sent  out  a  call  to  student   artist  to  help  paint  the  murals.  The  Murals  were  painted  by  student  artist  and  Ka   Leo  staff  and  served  as  outdoor  billboards  for  the  event.  We  also  created  a  timelapse   video  of  the  paintings  and  posted  that  to  our  website.  In  addition  to  painting  the   murals  we  also  had  students  paint  10  of  our  newspaper  distribution  bins  that  we   placed  out  on  McCarthy  Mall  the  week  leading  up  to  the  event.   Our  Public  Relations  team  sent  our  press  releases  to  all  the  news  outlets  on   the  island  as  a  means  to  inform  the  greater  community  about  the  arts  festival.  The   story  was  picked  up  by  our  daily  paper  the  Star  –Advertiser  as  well  as  making  onto  a   number  of  online  calendars.  This  was  all  done  3  weeks  in  advance  of  the  event,  and   helped  let  our  larger  community  of  alumni  know  about  the  event  as  well.   The  night  before  the  event  we  chalked  the  sidewalk  with  information  about   the  arts  festival  in  all  the  high  traffic  areas  on  campus.  We  also  hung  paper  cranes   from  the  tents  and  tree  along  McCarthy  mall  to  help  bring  intrigue  to  what  was   happening.  We  also  set  up  a  special  art  installation  on  the  bulletin  boards  the  week   prior  to  the  event  that  utilized  the  Ka  Leo  newspaper.     We  also  created  a  promotional  video  of  the  event  from  the  previous  year  that   we  posted  on  the  website.  We  also  shot  a  new  video  that  we  posted  as  a  follow  up  to   the  event  as  well.  These  videos  were  another  way  to  connect  with  our  campus   community  and  help  bring  awareness  about  the  arts  festival.   The  event  was  a  huge  success  attracting  more  than  5,000  people,  we  had  60   participating  artist  that  showed  their  works,  53  of  which  were  students.  We  had   special  film  screenings,  play  performances,  the  UH  drum  line,  student  bands,   dancers,  and  more  throughout  the  night  at  the  many  areas  to  participate.  We  used  a   special  bandana  decoration  booth  to  get  more  students  to  Like  us  on  Facebook.  The   promo  consisted  of  students  getting  a  bandana  to  decorate  if  they  liked  us  on   facebook,  and  we  reveived  200  new  likes  that  day  alone.  We  threw  an  after  party  on   campus  at  a  venue  that  consisted  of  3  bands  from  7-­‐10  pm  and  was  extremely  well   attended.  We  also  had  a  photo  backdrop  set  up  that  we  took  pictures  with  all  the   students  in  attendance.  Our  issue  that  came  out  on  Wednesday  before  the  event  was   a  information  guide  about  the  Ka  Leo  Arts  festival  with  previews  and  information  on   what  to  see  and  do  the  night  of  the  event.     This  event  was  one  of  the  biggest  events  on  campus  this  year  and  attracted   more  people  than  any  other  event  in  the  fall.  This  event  is  an  official  event  of   Homecoming  week  and  we  were  asked  by  the  chancellor  to  put  one  on  more  often.   This  brought  great  attention  to  Ka  Leo  and  helped  our  overall  identity  with  UH  grow   as  something  that  is  part  of  their  college  experience.      


Ka Leo  Arts  Festival  Links     Ka  Leo  Arts  Festival  Page:     http://www.kaleo.org/artsfestival/     Ka  Leo  Promot  Video:     http://www.youtube.com/watch?v=1KQ0d424oDA&list=PLO7_niTvoOndTRY9IObS -­‐VPGVjfe3yV52       Ka  Leo  time-­‐lapse  video:     http://www.youtube.com/watch?v=FrGQDOpQ7Dg&list=PLO7_niTvoOndTRY9IObS -­‐VPGVjfe3yV52       Ka  Leo  Re-­‐cap  video:     http://www.youtube.com/watch?list=PLO7_niTvoOndTRY9IObS-­‐ VPGVjfe3yV52&feature=player_embedded&v=Rhiaiaii3l4         University  of  Hawaii  system  news  recap:     http://www.hawaii.edu/news/2012/10/12/the-­‐arts-­‐shine-­‐at-­‐the-­‐ka-­‐leo-­‐arts-­‐ festival/       Ka  Leo  Arts  Festival  Special  Issue  Online:     http://issuu.com/kaleoohawaii/docs/2012_arts_festivalb/1            


ARTS FESTIVAL festival starts at uh art

building continues to kennedy theatre along

McCArthy mall

THURSDAY

OCT11 3-8PM

art exhibits live concert slam poetry ktuh jams and more...


ARTS FESTIVAL art exhibits live concert slam poetry ktuh jams and more... THURSDAY 10-11-12

3-8PM

at uh art festival starts building continues to kennedy theatre along McCArthy mall AFTER PARTY AT BA LE FROM 8-10 PM


ARTS FESTIVAL THURSDAY 10/11/12 3-8PM

festival art exhibits starts live concerts at uh art building Play Previews continues ktuh jams to kennedy and more... theatre along

McCArthy mall


ARTS FESTIVAL

SPECIAL THANKS TO OUR PARTNERS: SAPFB (STUDENT ACTIVITY PROGRAM FEE BOARD) activities council art department ASUH campus center board campus grounds and rbier a b a n n facilities tia court tha food services saman hamilton library kennedy theatre KTUH meeting and events all nt parking services stude pants uh marching band partici uh productions

&


BEST EVENT PLAN: BUSINESS FAIR Mustang Daily - California Polytechnic State University

Mustang Daily’s first-ever Business Fair created new links between students and the local community. At the same time, this event also assisted in generating new revenue through the publication of the coupon book. Held Oct. 3, 2012 on the lawn near the center of campus, a total of 17 local businesses ranging from restaurants to retail stores to golf courses were in attendance with booths. Each booth had its own unique way of attracting students and describing what they do for students and the San Luis Obispo community. Tactics included free giveaways (pizza, pancakes, candy, stickers, pens, etc.), coupons, free trials (tanning salon came with actual spray tan booth, golfing simulator for the local golf course), games (golfing, guessing games, wheels), and overall booth visual appeal. When students arrived at the fair, they were given a punch card sheet. If students went to at least 8 booths and got their card punched by the vendor, they could bring the card up to the Mustang Daily tent and receive a free pair of sunglasses. Along with the card, students also received a bag with a newspaper and coupon book inside to carry around their free goods.

Promotion

Mustang Daily marketing staff started promotion of the even during summer orientation (SOAR) for incoming freshmen and transfer students. The newspaper published a SOAR edition for those students and parents and used that section to promote the business fair. Cal Poly’s Week of Welcome (Sept. 12 – 15) takes place the week before the first day of classes. This is a week to get incoming freshmen familiar with the school and community so it provided the Mustang Daily a great opportunity to promote this event. During move-in day (Sept. 11 – three weeks before the fair), several “Hydration Stations” were set up at high-traffic areas on campus where the marketing team distributed water bottles with custom labels advertising the business fair, the “Welcome Back” special edition of the newspaper featuring house ads for the fair, and coupon books featuring businesses that would be attending the fair. The reverse side of each coupon in the book also had a house ad providing details of the Business Fair. Not only did these “hydration stations” promote the Business Fair, but they also helped increase readership and community awareness of the paper by getting parents involved. Thursday, Sept. 13, was San Luis Obispo’s weekly Farmer’s Market where the Mustang Daily reserved a booth to promote the newspaper and the Business Fair. The booth was staffed from 6-9 pm and was decorated with a Mustang Daily poster made by the marketing team promoting the Business Fair. Welcome Back editions of the paper were handed out along with 4”x4” Business Fair ads and coupon books. The following Sunday, Sept. 16, Cal Poly hosted the WOW showcase on campus from 12-4 pm where all on-campus clubs and organizations set up a booth and talk to students about what they do for Cal Poly. The Mustang Daily team used this as an opportunity to promote the Business Fair and the paper by talking to students walking by the booth. A team was also sent out to walk around the showcase and hand out coupon books, newspapers and 4”x4” ads.

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


For the entire month leading up to the event, the marketing staff went around campus and put up 11”x17” posters advertising the Business Fair. Also included were the 4”x4” ads that made it easier for students to detach from bulletin and take for their own convenience. Posters were placed on all bulletin boards inside and outside classroom buildings, inside actual classrooms, and in administrative buildings. In addition to posters, sandwich boards were also placed around campus promoting the event. On the day of the event, the sandwich boards were revised to point students in the right direction. For the week prior to the event, Mustang Daily held a booth in the University Union where coupon books, Business Fair ads, and the newspaper were handed out. To further promote the event, all Mustang Daily staff wore tank tops promoting the event and paper. Social media also played a big part in the event promotions. A Facebook event was created and posted to group pages on Facebook that are exclusively for Cal Poly students. In addition, all event administrators invited all students in their “friend” lists that attend Cal Poly. After 3 weeks of creating the event, 800 students had been invited. Included in the event description was a list of attending businesses, details on the location and time, and things students could receive if they attended. Twitter was also heavily utilized to promote the event. It was especially effective the day of to announce current happenings and remind students to stop by. Lastly, the Sunday before the fair, September 30, the marketing staff went to the high traffic areas on campus and chalked the sidewalks. Information displayed included the time, day, location, and event name. This served as an easy and almost unavoidable way for students to learn about the fair.

Timeline of Event 9:00 Tables, chairs and spider box will be dropped off by facilities planning 10:00 Stephanie meets with Don @ Mott Lawn to review how to use the spider box 11:00 Set out sandwich boards and re-chalk in the UU 1:00 Pick up PA speaker system @ the Media Distribution Center (MDS) ground floor of the Education building (bldg. 2) *This will require using the golf cart *Items included in our order are 10 50ft extension cords, three speakers (well probably only use two) speaker stands, PA system, electrical outlets strip. 1:00 - 1:30 Set up the PA system. 1:30 Start setting up tables 2:00 Set hole punches and table labels on vendor tables. Get waters and ice 2:30 Start music (GroveShark playlist) 2:30 Set-up begins. Vendors can drop off promo materials at the end of Mustang Way and then pick of their parking permits at the Visitor’s Center on Grand Ave. and park in the parking structure next to the PAC on Grand. 3:00 Take picture of the set up and post on Twitter 2:30 - 4:00 Vendor set up. Make sure all vendors requiring electricity have the appropriate hook ups. 4:00 – 7:00 BIZ FAIR EVENT 7:00 – 8:00 Tear down. Put tables chairs etc. in Mott Gym lobby

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


BEST EVENT PLAN: BUSINESS FAIR

Event Promotions

11”x17” Poster

Food Freebies & Fun! Mustang Daily Business Fair

Coupon Book Ad

Oct 3rd 2012, 4-7 pm Mott Lawn

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


BEST EVENT PLAN: BUSINESS FAIR

Advertisements and Promotions

Like Free Stuff? MUSTANG DAILY

INVITES YOU TO THE 2012

BUSINESS FAIR THERE’S NO PLACE LIKE

SLO ME

Mustang Daily invites you to the 2012 Business Fair for lots of vendors, raffles & more!

OCTOBER 3, 2012 4:00PM TO 7:00 PM MOTT LAWN

Coupon Book Ad

Free sunglasses for the first 500 people!

Newspaper House Ad

MUSTANG DAILY

INVITES YOU TO THE 2012

BUSINESS FAIR THERE’S NO PLACE LIKE

SLO ME

#BizFair2012

Mustang Daily Smartphone App MUSTANG DAILY

INVITES YOU TO THE 2012

BUSINESS FAIR THERE’S NO PLACE LIKE

SLO ME

Join us Oct 3rd 4–7PM @ Mott Lawn Free Swag Vendors Contests

#BizFair2012

Scan to download or search Mustang Daily in the App Store

Real time news and deals right at your fingertips

Water bottle labels used at hydration stations

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


BEST EVENT PLAN: BUSINESS FAIR

Increasing Student Involvement

Punch Card

Marketing Team at University Union Booth

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


BEST EVENT PLAN: BUSINESS FAIR

Business and Student Interaction Student participation at booths

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


BEST EVENT PLAN: BUSINESS FAIR

Student Participation Students interacting with local busniess at their booths

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


BEST EVENT PLAN: BUSINESS FAIR

Mustang Daily and Student Interaction

Students receiving their punch cards from Mustang Daily staff

www.mustangdaily.net | 805.756.1143 | advertising@mustangdaily.net


Best Event Plan/Promotion At the beginning of the fall semester of 2012, Niner Media partnered with Campus Activities Board (CAB) to kick off a scavenger hunt called The Amazing Race: Niner Rush from Monday, August 27th to Friday, August 31st. The purpose of this event was to promote awareness of both organizations, to engage with students via The Niner Times, our social media outlets, and other departments, and to increase the knowledge of our campus layout. The Amazing Race is a scavenger hunt similar to what we have done in the past. Registration was required to determine the participation of the student body including their name, ID number, and email address. Students competed using a point system ranging from one or two points per clue solved with three clues posted every day. The clues were posted at 11:00 AM, 1:00 PM, and 5:00 PM, allowing for ample opportunity to discover each clue. The clues were posted through the Niner Media and CAB through Facebook and Twitter and through ads in the Niner Times leading contestants to physical clues on racks for the Niner Times. The physical clues had a QR code and a listed URL that would take the participant to a page where they could submit their answers. Top and fastest answers for each question would determine if a student received one or two points. In co-sponsoring this event, Niner Media and CAB rotated which organization posted the next clue. The winners were announced on Thursday and picked up their respective prizes on Friday. The prizes for the top three finalists were a UNC Charlotte Parking Pass, an iPad 3, and an Apple TV with the priority of selecting prize based on place of winners. This event was the culmination of months of planning starting over the summer of 2012 with our intern planning and meeting with CAB in July. After the theme had been discussed, the staff met with the production team to design a look for this scavenger hunt. Our production staff worked with our technical team to design functioning QR codes and pages for the participants to answer the clues. The marketing director and the president of CAB wrote the clues. After several days of testing the software and making sure it was compatible for mobile devices, we were ready to launch the hunt in August. During the week of the event CAB held a Happy Hour social mixer, engaging with students, highlighting their programs and promoting the scavenger hunt.

Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140


Timeline of Events:

On average, 200 people saw each clue posted on the social media outlets for CAB and Niner Media. Niner Media saw an increase of 50 new likes on their Facebook page during the month of August and also a 1200% increase in page views from the day before and after the scavenger hunt. Overall this event was successful in educating students about our organization, engaging with them using Twitter and Facebook, using our racks as clue stations to show them where they can find the paper, and overall awareness about Niner Media and CAB.

JULY: Intern begins planning Amazing Race Scavenger Hunt, starts CAB meetings AUGUST 3: Initial meetings hashing out, AUGUST 6-10: Meeting with Marketing Director and Staff AUGUST 13-17: Designing theme, tweaking marketing elements, writing clues AUGUST 20-24: Meeting with technical staff, designing QR codes, extensive testing AUGUST 26: Finalizing locations/placement of clues AUGUST 27: Launch of Scavenger Hunt, posting of first set of clues AUGUST 28: CAB hosts Happy Hour, promoting events AUGUST 29-30: Continued postings, check to make sure clues are working and visible AUGUST 31: Announce winners, end of hunt, pick up old clues. SEPTEMBER: Breakdown success of event, evaluate performance, prepare for next year!

Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140

Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140


WINNER OF THE SCAVENGER HUNT


APP DAY! The RamTalk App This past summer, the Collegian launched an app that is available for smart phone users. The app is called RamTalk, and it is an interactive version of one of the Collegian’s most popular sections in the print newspaper and online edition. RamTalk is a section that allows students to comment about their experiences around campus and express their quirky thoughts about what is going on without being identified. RamTalk has a good reputation within the student population at CSU and based on our research we know students read RamTalk regularly. Since RamTalk is so recognizable, it was used as the face of the Collegian mobile app. The app also offers features that allow users to listen to the campus radio station KCSU, and to connect with other student run media departments, like the Collegian (newspaper), CTV (television station), and College Avenue (magazine), but it is RamTalk that we knew would be the greatest draw for users. The RamTalk app is available on iTunes for the iPhone and also for android phones. The app is free and easy to download, so users can constantly be in touch with RamTalk and the Collegian. Once created, our challenge was getting the word out about the app and getting students to download the app. A successful afternoon brainstorming session resulted in the creation of App Day, an event and series of follow-up events that encouraged students, faculty and staff to download the app and receive a coupon for a free appetizer. The promotion not only exceeded our expectations for downloads but resulted in a partnership with 15 local businesses and more than 500 certificates for a free appetizer. App Day, the Concept We thought the best possibility for positive results would be to create an event around the app and generate excitement by heavily promoting the event throughout campus. We wanted to give students an incentive to download the app, so we thought of giving them free food if they showed the Collegian staff that they had downloaded the app. We played off the word “app” to give the event a catchy themedownload the RamTalk app and we will give you a free appetizer. Our staff contacted local restaurants and quickly found 12 businesses to partner with us on the promotion. Each business donated free appetizer coupons in exchange for free advertising on the RamTalk application itself. The restaurants who participated included, The Rio Grande, Fuzzy’s Taco Shop, Krazy Karl’s Pizza, The Garlic Knot, Gravity 1020, Silver Grill Cafe, Sanford’s, Taps, Chick-fil-a, Taverna, Celestino’s, and Wild Wings N’ Things. Our partners donated more than 500 free appetizer coupons. Once our partners were secured we began the promotion of App Day. First we came up with a central theme for App Day and then met with a member of our Creative Services staff to generate ideas for creative. Our designer created a talking ram cartoon character that became the dominate visual on all the promotional elements for App Day. Next advertisements promoting App Day were put up on the Collegian website and in the newspaper two weeks prior to the actual event date. We used the same look as the newspaper ads to make three posters (24x36 and 12x18) to use for a window display in the Lory Student Center (LSC) and to hang in other locations in the LSC. The window display was on the main floor to guarantee as much exposure as possible. The posters were hung inside the window display case with the dates and time of the event. We then made smaller table tent cards (4 ¼ x 5 ½ inch) to be placed on all the resident hall dining room tables. The final step was to make a flier that we could hand out to people on campus informing students about App Day and how they could receive their free appetizer coupon. These were handed out on both days of the event. Facebook and Twitter were used throughout


the entire promotional campaign to increase awareness of the new RamTalk app via social media. During the two days that the event was held the campus radio station, KCSU, made announcements advertising App Day. Promoting App Day o o o o o o o o o

Window displays in the LCS (case #8 10/15-10/20) Posters 24x36 and 12x18- used on day of event Table Tents in residents halls Online ads on Collegian, CTV, KCSU and College Avenue websites (4 weeks) Sidewalk chalk displays Facebook/ Twitter, trending #appday Fliers distributed on campus Newspaper Ad (4 weeks) RamTalk character poster

App Day, the Event The App Day event was Monday, October 22 and Tuesday, October 23 from 11a.m. to 4 p.m in the LSC plaza. The plaza is an outdoor gathering place for students and main traffic area between the south end of campus and the Student Center. We set up a booth on the plaza where students could come to either download the app or show us the app already existed on their. Students could then select an appetizer coupon from a large fish bowl of certificates. We had another App Day the following week and continued to promote the app by having students stop by the Collegian offices to pick-up a free appetizer for downloading the RamTalk app. Evaluation The goal of the event plan was to reach 1000 downloads. The app had 250 downloads prior to any advertising promoting the app and/or the event. Following our App Day events the total number of downloads was 1103. The event exceeded our expectations. We not only increased our number of downloads by 341% but we also successfully partnered with 12 local businesses and received more than 500 free appetizer coupons. What we found was that the advertising, displays and posters promoting the event generated a great deal of interest and resulted in as many, if not more downloads than the event itself. All-in-all a successful promotion.

   


Calendar/Task List Task List

Person Scheduled Target Actual Remarks Responsible Start Date Completion Completion Date Date

1. Come up with a Kristen look/theme for App day

9/27/12

10/5/12

10/5/12

2. Draft Poster/Flier/ Business Card/Banner/ Table Tents 3. Reserve Table Tents/Window display

Kristen

10/1/12

10/12/12

10/10/12

Kristen

10/2/12

10/8/12

10/4/12

4. Call 10-15 restaurants Laura for donations Jamie Jake

10/2/12

10/12/12

10/2/1210/12/12

5. Draft online advertisement 6.Draft newspaper advertisement 7. Finalize/Print Posters/fliers/ cards/table tents 8 Start social media, Facebook, Twitter buzz

Jake

10/8/12

10/12/12

10/11/12

Kim

10/8/12

10/12/12

10/11/12

Kristen

10/8/12

10/12/12

10/12/12

Kristen Laura Jamie Jake

10/3/12

10/23/12

10/8/1210/23/12

9. Finalize/Begin running online advertisement 10. Finalize/Begin Kim running newspaper add 11. Distribute table tents Kristen to resident hall dining Laura rooms

10/11/12

10/15/12

10/15/12

Ran for a week prior

10/11/12

10/15/12

10/15/12

10/15/12

10/15/12

10/15/12

12. Put together window Kristen display in display case # 8

10/15/12

10/15/12

10/17/12

Ran for a week prior Went to dining halls and distributed all table tents Used the posters to create an eye catching display to promote App Day

13. Confirm reservation Kristen for table space on the plaza for Oct 22-23, 11 a.m.- 4 p.m. 14. Set up table on the Kristen plaza for event Laura

10/12/12

10/15/12

10/17/12

10/22/12

10/23/12

10/22/1210/23/12

15. Conduct Event

10/22/12

10.23/12

10/22/1210/23/12

Kristen Laura Jamie

Worked with graphic designer to come up with theme

Reserved table on the plaza outside LSC Took a few weeks to get all restaurants committed

Through the CSU event publicity office


Ram Talk The app !

11 AM - 2 PM

&


Ram Talk The app !


Ram Talk The app !

& Come to the east atrium of the LSC from 11-2 p.m. Download or show us you have the RamTalk app and receive a free appetizer coupon for one of the restaurants below!


Best Event Plan/Promotion For the 2012-13 school year, The Daily Athenaeum created a promotion strategy to increase readership and brand awareness across the West Virginia University campus. The advertising sales staff, along with supervisors, devised a plan in which we would distribute promotional materials and obtain contact information to submit it into a drawing for an Apple iPad. The sales staff began by setting up information booths in freshman dorms, and the student union on campus. We attracted students to the booth by handing out pairs of sunglasses branded with The Daily Athenaeum logo and website. When students approached the booth it provided staff with an opportunity to discuss our paper with students and let them know what we do. In addition to talking with them, we encouraged them to register for a raffle in order to win an iPad. After multiple booth sessions and discussing the paper with numerous students, a winner was drawn. As a reminder to students, we also placed a house advertisement in the paper featuring our student business manager congratulating the winner while holding the iPad. This promotional event served the purpose of increasing the pickup rate and awareness of our paper. This benefits advertisers in the regard that more students will pick up our product and see the value of the student market and advertising with The Daily Athenaeum.


REGISTER for Sunglasses and to WIN an

iPad


7

SPORTS

TUESDAY SEPTEMBER 11, 2012

DOUG WALP SPORTS WRITER

WVU benefits from canceling FSU game The Mountaineers were originally slated to face off against the No. 5 Florida State Seminoles at Doak Campell Stadium in Tallahassee, Fla., Saturday, but West Virginia bought its way out of the highlyanticipated early season matchup in February during its migration to the Big 12 Conference. College football enthusiasts nationwide were utterly disappointed, especially last weekend, when experts and spectators alike realized they were being deprived of a matchup between two of the nation’s top-10 teams. But the Mountaineers’ decision to back out of their Sept. 8 meeting was a smart one, in my opinion, considering the ramifications a loss would have had on their 2012 national championship hopes. Only one national champion in the last 20 years has more than one loss – LSU in 2007. That’s not to say the Mountaineers couldn’t have beaten the Seminoles Saturday, but with the prestige of the teams in the Big 12 this year, the Mountaineers may already have a prestigious enough schedule to earn a BCS at-large bid, assuming they don’t win the conference crown. Granted, any of these hopes are far from being realized this early in the year, but numerous experts have already pegged the Mountaineers as an early dark horse to make a run at this year’s title. Traveling to Tallahassee in the second week of the season to face a national powerhouse in the Seminoles would have been an extremely challenging task, at best. The Mountaineers did look impressive in their season debut against Marshall, as Geno Smith and the offense certainly didn’t have any issues moving the ball en route to the highest-scoring season opener in school history. But a number of defensive and special teams gaffes showed that West Virginia had some areas to improve heading into their bye week. Had West Virginia not cancelled the Florida State game, they would have been under immense pressure to put a much more polished final product on the field just a week after their season debut, in order to ultimately keep their hopes of a national championship alive. Instead, they’ll benefit from an extra week of practice and time to evaluate which plays and personnel were most effective in the Friends of Coal Bowl. And although a second-week bye isn’t necessarily the most ideal time for an off-week, considering there is only one game’s worth of film to take in and with which to make adjustments, I don’t think there is any danger of the team losing its positive momentum during their early bye. Admittedly, Holgorsen probably won’t be able to learn as much about his team during the extra week of self-reflection and evaluation as he would with a tough road test at one of the top FBS programs in the country, but there obviously won’t be nearly as much on the line. Therefore, instead of putting a number of somewhat untested underclassmen on the field in a secondweek game that could play a huge role in the outcome of the rest of the season, true freshmen starters like Karl Joseph and Jordan Thompson will benefit from a bye week, an FCS opponent and a depleted Maryland team in order to prepare for the daunting burden of conference play that opens Sept. 29 with a legitimate opponent in Baylor. dasports@mail.wvu.edu

CONTACT US

304-293-5092 ext. 2 | DAsports@mail.wvu.edu

‘NO BETTER FEELING’

MATT SUNDAY/THE DAILY ATHENAEUM

Former West Virginia forward Kevin Jones signed with the Cleveland Cavaliers Monday. He was the only player in the nation to average 20 points and 10 rebounds per game last season.

Former WVU forward Kevin Jones signs three-year deal with Cavaliers BY MICHAEL CARVELLI SPORTS EDITOR

Kevin Jones sat in the Green Room of the Prudential Center waiting for his name to be called in the NBA draft. The night that was supposed to be one of the best of the Mount Vernon, N.Y., native’s life hadn’t gone according to plan; after waiting for more than four hours and 60 picks, he wasn’t chosen. “It was definitely really frustrating and embarrassing because I had my family there with me,” Jones told The Daily Athenaeum Monday. “There’s nothing that’s guaranteed. You’ve got to work for everything, and it’s just another part of my life where I have to work for what I have again. “I’m used to it, I’m used to doing that, I’m used to having people overlook me. It’s nothing new to me.” Jones will have the chance to prove himself in the NBA next season, though. He signed a $2.2 million three-year, partially guaranteed deal with the Cleveland

Cavaliers as an undrafted free agent Monday. He’ll earn $50,000 just for signing the contract and is expected to make $450,000 in his rookie season if he makes the team. “It’s definitely great to get paid for doing what you love. There’s no better feeling than that,” Jones said. “I don’t even consider it a job because I love playing basketball so much. “There’s absolutely nothing I would trade for this.” The 6-foot-8 forward agreed to join the Cavaliers’ summer league team, but couldn’t participate due to a foot injury he suffered in predraft workouts. Cleveland’s effort to stick with him through his injury was a sign to Jones that it might be the right place for him to be. “It made me feel a lot better because they didn’t have to do that,” Jones said. “It goes to show what hard work can do because they’ve seen me work hard in college and they know what I’m capable of when I’m healthy. I couldn’t ask for more than that.” Prior to the draft, Jones and

his agent Bill Neff were told by an NBA team that they would select him with a pick at the end of the first round or early in the second round. It was another example that the NBA is a business with many people whose word cannot always be trusted. But for some reason, there was no uncertainty when the Cavaliers said they were going to sign Jones. “I’m not always comfortable dealing with some teams, but the people in Cleveland were very honorable, and it made us think they were sincere,” Neff said. “They wanted to go about things a certain way, and we took them for their word. Even when he went down there and he was hurt, they still wanted him.” Jones has a simple mission now that the contract has been signed. He just wants to get back out on the floor and prove he deserves to be in the NBA. “I already play with a little bit of a chip on my shoulder anyway, but (going undrafted) will definitely serve as extra motivation,” Jones said. “I don’t want to just prove

those teams wrong, though; I want to prove the Cavaliers right. “I want to show them that they made a good decision to take a chance on me when nobody else would.” If he goes through training camp and makes the roster for the Cavaliers, Jones will have the chance to make his childhood dream come true. He admits it wasn’t an easy road to get here, and obviously there were a few disappointments along the way, but he’s ready to show he has what it takes. “It’s something I’ve wanted to do ever since I started playing basketball, just to get to experience that moment of playing in the NBA,” he said. “I’m sure I’ll have some butterflies at first, but once I’m out there for a few minutes, they’ll be gone, and I’ll continue to keep playing the way I always have. “I still have a long road ahead of me before that happens, though, so I have to keep working hard to get there and be a successful player.” james.carvelli@mail.wvu.edu

Holgorsen knows JMU will be a test for WVU BY GREG MADIA MULTIMEDIA EDITOR

Just two weeks into the college football season, six FCS schools have upset FBS schools. This past weekend alone, Sacramento State knocked off Colorado, North Dakota State took down Colorado State and Northern Arizona beat UNLV. WVU Head Coach Dana Holgorsen is well aware of the possibilities in West Virginia’s game against James Madison at Fed Ex Field this weekend. “ Ja m e s Ma d i s o n , they’re sound. They’re a good ball club. Mickey Matthews has been there 14 years now and has built one of the top 1-AA programs in the country,” Holgorsen said during Monday’s Big 12 Conference teleconference. Two seasons ago, the JMU Dukes went into Blacksburg and upended then-No. 13 Virginia Tech. Three years ago, JMU came within three points of knocking off Maryland. James Madison has taken on multiple big-time FBS opponents since 2003. This year the No. 5 (FCS) Dukes boast an offense that has outscored its opponents 9710 in its first two games. Holgorsen understands WVU cannot allow James Madison’s skill players to beat them. “Offensively, they’ve got a good one-two threat, w ith their quarterback, ( Ju s tin) Thorpe, and running back, (Dae’Quan) Scott. They’ve had two tremendous games to start the season,” Holgorsen said. “They want

those guys to touch the ball a lot. They want to control the ball and run the ball.” James Madison quarterback Justin Thorpe and running back Dae’Quan Scott have accounted for more than half of the Dukes’ rushing game with 357 rushing yards and six rushing touchdowns between them. Holgorsen knows it will be a tough game for a West Virginia defense that struggled to tackle during the first game of the season against Marshall. “It’ll definitely be a challenge for us,” Holgorsen added. “They play with a tremendous amount of effort.” JMU is certainly not

West Virginia’s toughest opponent, but the Mountaineers aren’t taking any chances. “We’re going to start building it up this week,” Holgorsen said. “We’re going to take them every bit as serious as we took Marshall and every bit as serious as we’ll take Maryland the next week.” Going into Saturday’s game with the Dukes, West Virginia has a 12game winning streak against FCS opponents. The last time WVU played James Madison was in 2004, when WVU ran away with a 45-10 victory. dasports@mail.wvu.edu

MATT SUNDAY/THE DAILY ATHENAEUM

WVU head coach Dana Holgorsen expects his team to be tested against James Madison this weekend.

IPAD WINNER

Congratulations to Corey Zinn the winner of the Daily Athenaeum Ipad Give-a-way!

Be sure to follow us on Facebook and Twitter!


IPAD WINNER

Congratulations to Corey Zinn the winner of the Daily Athenaeum Ipad Give-a-way!

Be sure to follow us on Facebook and Twitter!


Mobile App Launch Have you see page 12? The Daily Collegian 3d. Best Event Plan/ Promotion


Mobile App Launch - Agenda Have you see page 12? The Daily Collegian 3d. Best Event Plan/ Promotion 6:00 a.m. - Monday, December 3, 2012 Promotions staff members will meet in the conference room in order to organize everything for The Daily Collegian mobile app launch. Duties that need to be completed before the arrival of Collegian volunteers are as followed: - Blow up Collegian Balloons - Schedule tweets via Tweetdeck - Write blog post - Write Facebook post - Divide chalk and thumbtacks into groups for classroom use - Divide chalk into groups for downtown sidewalk use - Print out a campus/downtown map for groups (1 per group) - Make handouts with reminders and outlined message, include Promotions Managerâ&#x20AC;&#x2122;s phone number. 7:00 a.m. - Monday, December 3, 2012 Collegian Business Division staff members will meet in the conference room to be placed into groups. Groups will generally be made according to arrival time with at least one Department Manager or Promotions Department Representative per group. - Most buildings open by 7:00 a.m. in order to accommodate 8 a.m. classes

1. Ruby 2. Jacqueline 3. Joe

Board of Managers 4. Andy 5. Anjali 6. Alex K

7. Alex P 8. Bri 9. Dave

Staff Members 10. Kelly 11. Aubrey 12. Kristen 13. Jess C 14. Becky 15. Grace 16. Sarah

17. Katie 18. Gaby 19. Jess S 20. Porter 21. Matt 22. Mike 23. Cathy

24. Allie 25. Olivia 26. Steve 27. Vicki 28. Pete 29. Rebecca


Classroom Buildings and Lecture Halls Reminders: Please write the message twice on each chalkboard, one on the major chalk board (written in large letters) and one on the side chalkboard (written in smaller letters). Also, bring flyers to distribute on desks and hang on any additional bulletin boards. 1. 2. 3. 4. 5. 6. 7. 8. 9.

Willard Carnegie Osmond Bouke Henderson Thomas Life Sciences Forum Business

10. Sparks 11. Chambers 12. Kern 13. Sackett 14. Hammond 15. Deike 16. IST 17. Tyson 18. Holser

19. Electrical Engineering East 20. Electrical Engineering West 21. Agricultural Science & Industries 22. Forest Resource Lab

Flyers Reminders: Please put on tables, on bulletin boards, and tape on indoor The Daily Collegian racks and tape inside the window of outdoor racks 1. HUB Student Center 2. North Commons 3. East Commons

4. South Commons 5. West Commons 6. Pollock Commons

7. Penn State Library 8. Berkey Creamery

Downtown Reminders: Do not chalk on campus, we only have permission for downtown areas. Try to write so both directions so foot traffic can read it. Write it near Collegian racks as well. 1. 2. 3. 4. 5.

Beaver Ave. College Ave. Burrowes St. Allen St. McAllister St.

6. Heister St. 7. Sowers St. 8. High St. 9. Fraser St. 10. Pugh St.

11. Locust St. 12. Garner St. 13. Hetzel St.


Mobile App Launch- Social Media Have you see page 12? The Daily Collegian 3d. Best Event Plan/ Promotion


HAVE YOU SEEN...

12?

PAGE


WELCOME TO THE DAILY COLLEGIAN

mobile app CREATED

YOUR

YOU at the touch of

FINGERTIPS

Get it now! AT&T

Offers

12:34 PM

Home

More

AND NOW Introducing Our New Mobile Site Scan the QR Code to download now!


Best Event Plan/Promotion: Student Media Summer Showcase The University of South Carolina It was not that long ago that a collegiate newspaper staff could sit back and assume that readers would seek out and read their product just by virtue of its publication. My, how times have changed! Now it is safe to say, the majority of incoming first year college students have never even read a newspaper. It was this predicament that led us to create our annual Summer Showcase four years ago. It is our kick-off event that sets the stage for the upcoming year. The Student Media Summer Showcase is a two-hour event that is put on by each of the 4 Student Media entities (The Daily Gamecock, Garnet and Black magazine, WUSC and SGTV) during Welcome Week. The goal of this event is to introduce the products, opportunities and programming that Student Media has to offer the Carolina community and beyond. We open our offices and have an Open House running concurrently with the Summer Showcase. We schedule this event on the patio behind our Union and coordinate it with the largest mandatory first year seminar of the week, which books meeting spaces across campus with first year students from 9am to noon. We have found scheduling to coordinate with this mandatory seminar is essential in producing foot traffic during a day when classes are not in session. To promote this event we primarily use a combination of print, digital and social media outlets. We place a full page in our mail home orientation issue, Discover Carolina as well as ads in our summer issues and our Welcome Back issue. We email students who expressed interest in Student Media at orientation with a direct invitation to come meet us to learn more. Each entity uses their Social Media outlets (FB combined total likes 10,442, Twitter combined followers 23,027) to announce the event. We also post invitations on our College of Journalismʼs Facebook page as well as the FB page for that particular class (USC Class of 2016). We also have folks with copies of our Welcome Back issue roaming high traffic areas on campus along with handbills with info on our event. Of course we also take advantage of digital promotion boards and other areas on campus where we can display flyers and posters. The actual event is a combination of music, trivia and giveaways. WUSC provides a high-energy playlist that is broadcast over our sound system as well as a student who serves as Master of Ceremonies for the event. We have a table of prizes and Student Media merchandise that is given away after each of the rounds of trivia. We also do random giveaways and use these opportunities to scan USC IDʼs with a Turbo card reader (For example, “The next 15 people to scan their ID gets a Daily Gamecock tee shirt.”) This card reader provides pertinent information on a sample of attendees so that we can get an idea of who is attending our event. This card reader also pulls the University email address


from each student. Our report (showing 204 respondents) from this event is included in the submission. While it does not provide a complete look at our attendees, it does give a good sample. Each Student Media organization has a table to promote themselves and may use that space however they choose. We have found that this event is also a great way to recruit new students as well; each group generally collects pages of interested students names and email addresses. We have found that this event is very successful on a number of levels. Not only do we have a strong â&#x20AC;&#x153;partyâ&#x20AC;? on campus to introduce ourselves but it has also brought our four groups together and that has opened doors to more collaboration within our 4 organizations.


Timetable for Summer Showcase 2012 (The information presented below served as our agenda for the initial planning meeting on July th 27 . This meeting included student leaders and our Graduate Assistants.)

Event date: August 20th, 11:00am-2:00pm The RHUU staff will set up tables and chairs approximately 30 minutes before the event. They should also have the PA system set up. Each Student Media area should have 4-5 folks on the patio and 2-3 people in their office from 11-2 for the Open House. What we will need to do: Set up tents (2) will need two to four people for this. 10:30 Decorate tables with grass table skirts; blow up beach balls, etc. 10:30 Sound check with mic and iPod. iPod should be a mix of music from WUSC with upbeat, fun, accessible music. 10:30 Get ice for coolers and fill coolers with soda. 10:30 What will be on your table? • Sign up sheet • Handouts for interest meetings • Copies of your publication (If applicable) • Boom box (WUSC has done this in the past for a visual) • Any promo items that you may want to give out. • TV playing loop of programming • The table is an opportunity to give a visual display of your area. We will need a MC for trivia. Rupert? The MC will conduct a recurring trivia game and serve as the Voice of the event. Everyone working Summer Showcase will receive a new Student Media t-shirt. Please have your volunteers come see me to get their shirt by the Friday before the Showcase (8.17).

How do we promote this? Each organization should: • Mail out invites to list serve/address list from orientation • Tweet it • Put it on your FB page


Notes for the MC: • In between music you will be coordinating giveaways, both random and via trivia games. • Three rounds of trivia approximately 20 minutes a part. Select 3 people from the crowd to play. Winner gets prize pack, other two gets a Student Media t- shirt. • Keep it fun and upbeat! Pay attention to traffic patterns. Be sure to mention the open house, The Daily Gamecock, SGTV, G&B and WUSC. Trivia Round 1

1. Which is closer to Washington DC – Los Angeles or San Francisco? Los Angeles

2. Is tobacco a depressant or a stimulant? Stimulant

3. Which has more bones…an arm or a leg? Leg

4. Which South Carolina Senator was elected by a write-in vote in 1954? Strom Thurmond

5. What color is the number 13 on a roulette wheel? Black

6. What state does Hawaii share a time zone with? Alaska

7. What Beatles song ends with a chord sustained for 40 seconds? A Day in the Life

8. Does the Silver Surfer wear a mask? No

9. Which ranks higher- magna cum laude or summa cum laude? Summa cum laude

10. What kind of bank cools its deposits to minus 196.5 degrees Centigrade?


A sperm bank

Round 2

1. Which reaches farther west- Virginia or West Virginia? Virginia

2. Which pop artist始s entertainment publication is called Interview? Andy Warhol

3. Which kind of clouds floats higher- stratus or cirrostratus? Cirrostratus

4. Which day of the week did World War II begin? Friday

5. What fell on the Sahara on February 18, 1979? Snow

6. What two continents have never seen major military conflicts? Antarctica and Australia

7. What color are the grapes that Blanc de Noirs white wine is made from? Red

8. What color is the stripe on the 9-ball in pool? Yellow

9. Does the sand on Florida beaches get harder or softer the farther south you go? Harder

10. Which is older, chess or checkers? Checkers

Round 3 1.Does a bull react to the color red?


No

2. What sport始s first game between two colleges ended with a score of 66-32? Baseball

3. Which is the male part of the flower-the stamen or the pistil? The stamen

4. Who are the three big B始s of classical music? Bach, Beethoven, Brahms

5. What is the first thing a cruciverbalist turns to in a newspaper? The crossword puzzle.

6. What parts of the body does a EENT specialist deal with? Eyes, ears, nose and throat.

7. What does Cinderella始s coachman become at midnight? A rat

8. What color is the Hope Diamond? Blue

9. What US state is due south of Alaska? Hawaii

10. How many strings are on a mandolin? Eight

Extra questions 1. Who was the only buffalo hunter to become President? Teddy Roosevelt

2. What is the capital of New York? Albany

3. Is Austria bigger than Maine? No

4. How many lines does the traditional Japanese haiku contain? Three

5. Who was the US始s 3rd president? Thomas Jefferson


This was our first time to put together a “tasting” event for students. University regulations and policies against off-campus vendors to be allowed on campus in any capacity to sample food, have made it difficult to get an event like this off the ground. The biggest challenge in running a “taste” event, is that you can’t price tables and sponsorships too high, as you have to consider the costs to the vendors are incurring to provide food samples and serving ware. Our inaugural Tiger Bites event participation wildly exceeded our expectations. The enthusiasm and gratitude were the overwhelming reactions and responses from event attendees. First time events on campus, you “pray” to gather 300 students, and you “”hope” you get lucky enough to attract 500. We were blown away when we had over 1200 students stand in line over an hour and a half to attend this event!!! We had 15 food-vendor tables, one non-food sponsor table, and a beverage sponsor station (we got Coke to provide us with product to serve as people enjoyed food samples). Our suspicions about students being motivated to attend an event centered around free food were confirmed. There was plenty of excitement and overwhelming gratitude to the newspaper and radio station for hosting this event! And attendees and vendors alike are demanding a larger venue next year! EVENT SUMMARY: As students waited in line to get in the event, they were handed Best of LSU surveys to fill out while they waited in line, and helped us accumulate votes for our Best of LSU publication. During their wait in line, our radio station brought out a DJ to do his “mix” show live on-site, which was very crowdpleasing and entertaining. They also hosted fun participation games where students could win prizes, including two tickets to the very popular VOODOO Festival in New Orleans. When they got closer to the door, they were handed a “Menu Card Passport” that listed all participating vendors. Once inside, students could get their menu card passports checked off by all vendors to be eligible for door prizes (gift cards for participating vendors), as they stopped for samples at each booth. On the back of the “Menu Card Passport” they voted for their favorite booths. They voted on the friendliest crew, best booth décor, the tastiest appetizer, tastiest main course, and the best dessert. See our recap video here: http://www.youtube.com/watch?v=WveRPCIjtzE


2012 Marketing Efforts: Aug 27 – Oct 17, 2012 Daily Reveille Newspaper 8 large promotional ads featuring all vendors 10/10; 10/11; 10/12; 10/13; 10/14; 10/15; 10/16; 10/17 3 back page ads promoting the event 71 smaller ads promoting event attendance 28 puzzle sponsorships, “Reason #” 4 ads - 15 dates, “Statements” 7 ads – 28 dates 1 Client solicitation ad – ran 3 times Special Section 4-page pull-out on event day with individual vendor ads KLSU Radio Station 80 radio spots Live remote outside event from 5pm – 7pm Tiger TV

85 infographics aired

Online Ads

Top header banner & rectangle ad ran for 37 days Promotional ad ran on rotations for two & a half weeks on library computers and Union screens Post event video posted to be shared with vendors & attendees: http://www.youtube.com/watch?v=WveRPCIjtzE

Flyers, Posters & Signs Posters were placed in all residence halls the Monday before the event Posters distributed to all Greek houses the day before the event 1200 flyers were distributed around campus on event day 8 Sidewalks/parking lots were chalked to promote attendance 50 yard signs posted throughout campus in high traffic areas Access TV & computer screen ads – shown on library computer screens, main area screens in the union and on classroom computer screens & overheads before class Social Media & Press Created Facebook Event (1228 invites, 225 attending, 107 maybe) LSU Student Media Facebook page Event shared on our student media page Promotional video posted on our social media pages to encourage attendance FB & Twitter: 6 mentions pre-event Tweeting and posting at least every hour during event Took pictures of the event and posted them on Instagram Press releases were sent to various media outlets


Promotional Ad Campaigns


Promotional Support Pieces

Tiger TV Infographics

Flyers& Access TV Digital Ads

Menu Card Passport

50 yard signs on campus day of event


     

    



      77 FEBRUARY 22ND 2012 GREGORY GYM PLAZA

7

            

          

SIMPLE BILLS

Duval Villa Apartments

TEXASNT STUDDEIA ME

Check out whatâ&#x20AC;&#x2122;s going on with

TEXAS STUDENT MEDIA The Daily Texan: dailytexanonline.com Texas Student Television: texasstudenttv.com KVRX 91.7 FM: kvrx.org Cactus Yearbook: cactusyearbook.com Texas Travesty: texastravesty.com

utexas.edu/tsm/

FOR MORE INFORMATION

5IF%BJMZ5FYBOr5457r,739r5FYBT 5SBWFTUZr$BDUVT:FBSCPPL visit us at WWW.UTEXAS.EDU/TSM

CONTACT US

Carter Goss Broadcast Manager & Sponsorships P 512.475.6721 E cartergoss@mail.utexas.edu

WE WANT YOUR FEEDBACK! Like or hate what you see in Longhorn Life? Either way, feel free to let us know! specialeditions@texasstudentmedia.com

DONE READING ALREADY? REMEMBER TO RECYCLE!


HOW TO PARTICIPATE IN THE

February 20, 2013 REACH YOUR CUSTOMERS! The Daily Texan’s Housing Fair gives you a once a year opportunity to market directly to students on UT’s campus. The Housing Fair will be held February 20, 2013 on the Gregory Gym Plaza, which receives foot traffic of approximately 20,000 students daily (according to RecSports data). Becoming a participant in The Daily Texan’s Housing Fair is easy! We require a minimum print commitment in our Spring 2013 Longhorn Life publications and a $800 sponsorship fee, which includes the following great benefits in the chart below.

SPONSORSHIP BENEFITS PRINT: The Daily Texan, Longhorn Life

• Logo inclusion on 10 half page promotional ads that publish in The Daily Texan for two weeks leading up to event • Logo inclusion in one full page, full color ad that publishes the day of the event in the Daily Texan

RADIO: KVRX 91.7 FM

• 4 announcements per day, for one week leading up to The Daily Texan’s Housing Fair • 4 announcements per day thanking participants the week following The Daily Texan’s Housing Fair

TSTV: Dorm station: Channel 15

• Live interview, filmed at event: Feature airs during the Spring 2013 semester

COST:

ONLINE: DailyTexanOnline.com, KVRX .org and LonghornLifeOnline.com • Logo inclusion on promotional Web button for one week leading up to the event

HOUSING FAIR 2013 TOTAL MEDIA VALUE:

$800

PLUS PRIN T

$19,500

There are lots of ways to save!

Super Exposure Package!

Sign up by December 3, 2012 and receive a discounted sponsorship fee of only $700.

Prime tabling position: Choose A, B, C or D for only $1000 more or choose E or F for only $600 more. See map for locations. First come, first served.

TEXASNT STUDDEIA ME


DAILY TEXAN HOUSING FAIR CONTRACT SPRING 2013 • FEBRUARY 20 • GREGORY GYM PLAZA Company

Contact

Street Address City/State

Zip

Phone

Fax

E-mail

Web Site

Agreement For the purpose of this contract, “we” shall refer to the Advertiser. We agree to abide by all the requirements and restrictions in the Official Regulations and Conditions of the Contract (see reverse side of contract). We understand that this is not a binding contract until officially accepted by Texas Student Media. Advertisers will be assigned space in the order in which Texas Student Media receives their contracts. In the event that two or more contracts are received at the same time, prioritization will be based on the amount of the advertising purchased. Texas Student Media will assign what it considers the best space available upon confirmation from the exhibitor. These two exhibits are for informational purposes only. No leasing contracts can be signed at either event.

Terms of Contract

Spring 2013 Housing Fair,

Wednesday February 20 th

(Pick a Package, then pick which DATES for your Ads) CHOOSE ONE

PACKAGES

CHOOSE DATES

Package One

EDITIONS

Jan 25 Longhorn Life

2 - Full Page Ads 6 column x 10 inches

Feb 8 Longhorn Life (Love & Sex edition)

Package Two

Feb 20 Longhorn Life (Housing Guide edition)

4 - Half Page Ads 6 column x 5 inches

Package Three 8 - Quarter Page Ads 3 column x 5 inches

Mar 8 SXSW Preview Mar 22 Longhorn Life April 12 Fashion Program*

Package Four

*ask rep about actual dimensions

2 - Half Page Ads 6 column x 5 inches

May 3 Longhorn Life

And 4 - Quarter Page Ads

May 6 Year in Review*

3 column x 5 inches

*Broadsheet size, Ask Rep about sizing

Housing Fair Package $2600 + Housing Fair Fee ($1,800-A,B,C,D) ($1,400-E,F) ($800-1-22) Add color for just $200 per ad Total

Accepted by Advertiser

Signature Date

Accepted by TSM

Signature Date


OFFICIAL REGULATIONS AND CONTRACT CONDITIONS For the purpose of this contract, “TSM” shall refer to Texas Student Media.

ELIGIBILITY TSM shall have the sole right to determine the eligibility of booths, including, but not limited to: companies, products, systems, services, booth graphics, printed matter distributed, souvenirs and giveaways, costumes and booth personnel attire, and all other exposition features and activities.

PROMOTIONAL MATERIAL Sample articles, premiums, novelties, publications, souvenirs, printed educational and promotional materials may be distributed from the advertiser’s booth. All such materials must be made available to all attendees so long as the materials are offered. Prizes, contests or drawings are permitted. Samples of handout materials other than literature pertaining to advertiser’s products and services must be approved in advance. TSM may withdraw permission to distribute any material it considers objectionable. Any food or beverage distribution must be approved in advance. Only prepackaged food and beverages will be allowed.

RESTRICTIONS TSM reserves the right to alter or close any booth that does not conform to the provisions of this contract. No refund shall be due under such circumstances. TSM also reserves the right to exclude any nonconforming party from participating at any future TSM program or to give lowest priority for future events.

BOOTH STAFFING Booths must be staffed during fair hours.

ADMISSION TSM shall have sole control over admissions policies at all times.

ARRANGEMENT OF BOOTHS TSM reserves the right to assign the booth location for each vendor. One six-foot long table will be provided for each advertiser.

INSTALLATION Set up time begins at 9 am.


GUIDE

THE DAILY TEXAN HOUSING FAIR 2013 INSIDE THE TENT

11

9

10

GREGORY GYM PLAZA 7

8

6

12

5

E

13

F

4

14

15

16

OUTSIDE THE TENT

A SPONSORS

3

19

20

18

21

2

17

22

1

ENTRANCE

EXIT

B

C

D TEXAS STUDENT MEDIA

The Daily Texan • TSTV • KVRX • The Cactus • The Texas Travesty


Housing Fair 2012 The Daily Texan Event Plan/Strategy: • General sales meeting amongst account executives to introduce sales points and information regarding the Housing Fair. For example, those who signed up by December would receive a discounted price. This meeting discussed how many spots would be available at the fair (28). Pricing was also an aspect introduced at this point in time. • Contacted past and prospective clients for the fair with a casual reference to the event. For this particular step, a customer appreciation event was held at a local venue with free food and beverage accommodations. Additionally, there was a raffle with prizes including gift cards, certificates and etc. performed every 30 minutes for approximately four hours for the clients. This was an opportunity to get housing fair contracts signed as well as show gratitude to the clients. • Another account executives meeting was held to assess how to fill the remaining spots reserved for the event. This meeting is where the sales team voted on a theme for the fair, which ended up being a “Casino” premise, in turn, the clients received this announcement so they could plan accordingly. • By February 1st, the clients secured all housing fair spots, with 3 of those consisting of food distributing clients to feed student attendees. • As the event date (February 22, 2012) drew near, event promotions began. The Daily Texan ran 2 straight weeks of house ads promoting the fair in our newspaper. Furthermore, there were Radio, Television, and Online advertisements promoting the date as well to ensure a greater turnout. • On the date of the event, all account executives met their clients outside of the plaza to help with setting up their booths and unloading their vehicles. The fair began around 11am and ran until 4pm. All of these steps allowed TSM to accomplish its goals, which allowed The Daily Texan to have another successful housing fair event.


SCHEDULE: November Introduction

Sales Points First contact with clients about customer appreciation event.

December Customer Appreciation Event. (Happy Hour) First clients signed contracts. Break for the holidays. Deadline for early signing discount.

January Contact the clients who had not already signed by early signing discount date. Lock in remaining clients.

February Start promotions for the event itself.

Event begins. Successful event!


California State Fullerton Best Event Plan Promotion 2012


The Daily Titan Newspaper Best Event Plan Promotion 2012 The Daily Titan held its very first Food & Music Festival in the Fall of 2012. The Food & Music Festival was created to promote the Daily Titan’s awareness on campus and to allow our clients a unique opportunity to reach our students in person, which no other event or contest could offer. The festival allowed up to 10 clients to come to our campus and set up their booth in our central quad from 11am - 1pm on November 13, 2012. With a goal to sell all 10 booths, we

successfully sold 9. We had clients ranging from local burger shops to a record store to an Italian ice stand giving away free food samples and promoting their businesses. We also had a Cal State Fullerton pop/folk/ jazz/funk band play live at our event. The band was a huge hit! Students came up to the band to ask them who they were and asked if they’d be playing anywhere else. During the event, we raffled off prizes that ranged from Universal Studios Tickets,

Angel’s baseball tickets, free pizza vouchers, free gas cards, etc. To enter the contest, we had guests fill out a feedback form asking for their name, favorite vendor, and opinion of the event. From the feedback we received, the Food & Music Festival was a highly regarded event that students wanted to have every month! Promoting the Food & Music Festival was much different than promoting a contest or giveaway. We had to create a hype larger than any promotional event going on that semester to effectively promote the Daily Titan to our student body. We wanted to brand ourselves to those students who didn’t yet know who we were and that we aren’t just the university paper, but the student voice of Cal State Fullerton. We are an organization that wants to bring the community together. The Daily Titan promoted this event through fliers, the essential utilization of social media, and print ads in our daily paper.


The fliers were passed out to students at our annual club drive, Discoverfest, towards the beginning of the semester. This flier was one of a few things that the Daily Titan was promoting at Discoverfest. With the ever-increasing use of social media, Facebook and Twitter, we immensely boosted our audience. Through the campaign that we created for this, a flier was developed to post onto our social media platforms so people could simply share the photo

to promote their excitement for the event. Print ads were also a medium we utilized in promoting the Food & Music Festival. We wanted to make sure we reached as many people as possible so print ads were just as important as any other platform. Promoting the event itself was a complex plan, but getting students to know the details of which vendors would be there and the band that was playing was a challenge. We had to update students as to who would

be attending the festival through our marketing, as we brought in our clients. This created a slight challenge in promoting the event, however it gave our audience something to look forward to. Once clients began purchasing booths, we compiled an online flier promoting the event and all of itâ&#x20AC;&#x2122;s details. We also promoted the bands website to get the students excited to see the band perform live. Getting the clients and band to the quad was stressful but the clients


LIVE MUSIC

arrived on time and were all given free parking passes for the day, courtesy of our parking and transportation department. Given the day, time, and our audience, I was not worried about attendance at the event. We ended up having over 2,000 students show up during the event. The Daily Titanâ&#x20AC;&#x2122;s first ever Food & Music Festival was a tremendous success. Not only did we receive positive feedback from the students but the clients

had great reviews of the festival as well. We raised our Facebook Likes number and gained more followers on Twitter after the event. Other on-campus groups and organizations also promoted us (from our Titan Pride Center to our clients themselves). We definitely made a larger impression on campus. Those who passed by the event stopped by because the lines for the clients drew them in. The Daily Titan earned $1,300 from

the clients buying booths, which completely paid for the end of the semester Daily Titan banquet. This was a first ever in Daily Titan history and our editorial/ advertising staff was more than pleased with this deal. Due to the success and feedback of the festival, we will be continuing this event every semester.


3d. Best Event Plan/Promotion Investigative Reporting Contest

Project Description

Metropolitan State University of Denver’s Quad is a busy crossroad in the center of campus. On August 26–27, 2012, it became an Investigative Reporting Contest. Students who were able to solve a fictional mystery were entered for a chance to win a new iPad. Our goals included: • Increase awareness of Student Media and its products • Draw a lot of attention and participation from Metro students • Have large involvement from Student Media staff • Have 2,000+ participants in the contest • Increase website traffic by 300% • Recruit additional staff for entities

Overview

Planning

June–July Initial campus marketing Inhouse marketing and sign-up Sponsorship requests

Contest

May–June Contest ideas and brainstorming Project proposal

August Website Major campus marketing Event Exhibition Campus posters Social media Website promotions

www.metroStudentmedia.com

The initial planing started with brainstorming concepts for an investigative contest. What should be investigated? How do participants play and win? Rules and structure of the game were examined. The result: a simple story with clues to find out the who, what, where, when of a breaking news event.

Student Media hosted a contest in which students investigated the who, what, where and why of a fictional story. Those who found the answers through our websites, social media avenues, posters and contest booth were be entered to win prizes.

Execution

After deciding the final contest and form, promotions first began inhouse to request participantion from the entire office. Little signs were posted throughout the office reading, “Ask the Questions” and “Seek the Answers” to create a sense of mystery around the event. A brief brochure was created to attract sponsors to the event, for donation of prizes, printing, and money in exchange for placement in promotional materials.

Print

Radio

Online

Video

Office of Student Media • Campus Box 57 • PO Box 173362 • Denver, CO 80217-3362 • Tivoli Student Union, Suite 313 • Phone: 303-556-2507 • Fax: 303-556-3421


3d. Best Event Plan/Promotion Investigative Reporting Contest

Project Timeline Step 1: Initial Ideas Completion Date: 6/29 Step 2: Game Concept Completion Date 7/18 Step 3: Identity/Theme Completion Date 7/20

Event

The day of the event, students plastered our campus with posters, each containing one clue to solve the mystery. Four correct answers were needed to be entered to win the iPad and could be found on posters, the website, Facebook pages, and most prominently a 5 x 5 x 8 foot structure in the center of campus. Clues were marked with a little icon scattered amongst text about Student Media and our products. Students could enter by form at the event or the landing webpage questionnaire. Contests were held at random to draw people to the structure and information tent.

Components

Step 4: Mood Boards Completion Date 7/20

Between the promotions and the event, media of every type was used. Printed posters were hung throughout the campus. A website was created to promote the event. Clues were mixed in with content from preexisting sites. Video for an â&#x20AC;&#x153;AurariaQuestions, MetAnswersâ&#x20AC;? component asked students what they questioned. Radio was at the event broadcasting music and hosting contests.

Step 5: Participation Completion Date 8/8

Success

Step 6: Sponsors Completion Date 7/25 Step 7: Promotion Completion Date 8/1 Step 8: Game Written Completion Date 8/10 Step 9: Giveaways Completion Date 8/17 Step 10: Structure Completion Date 8/17 Step 11: Project Complete 22 August 2012

The exhibit was eye-catching. People walking by looked and many stopped to view the contest. While looking for clues, students read about our newspaper, literary and arts magazine, televesion broadcast and radio station increasing awareness. Over the 48-hour contest period, 340 students played the game, attempting to solve the fictional mystery. A total of 177 correctly solved the mystery. Web traffic dramatically increased on MetroStudentMedia.com going up a drastic 315% on the first day and 89% on the second day.

Credits

Designers: Andrey Matveyev and Jonathan Lancaster Social Media/Outreach: Eric Nieoff, Shannon Gillmore, Angela Kerr, and Jonathan (JR) Ramsey Contest Story: Angelita Foster and Nikki Work


3d. Best Event Plan/Promotion Investigative Reporting Contest PIece 2: Sponsorship Brochure

Become a Sponsor What You Get

Mass exposure for an affordable in-kind donation Roughly 50,000 students are enrolled at the tri-institutional Auraria Campus in downtown Denver. The outdoor Quad is one the highest traffic areas on campus. Thousands of students will pass by the Student Media Investigative Reporting booth. As a sponsor: •

Your logo will appear on our contest marketing materials.

Your company name will be repeatedly broadcast as we raffle prizes and honor sponsors over a 48-hour period.

Your company representative(s) can arrange to be interviewed by KMet Radio DJs.

Your company will be acknowledged as a sponsor on Twitter and Facebook. Our social media network has a fan base of nearly 2,000.

Your donation is tax-deductible. A Student Media representative will provide our tax ID number at the time of your donation.

Your company can receive 30 percent off your next Student Media advertising campaign.

What You Give

Student Media is seeking prizes to raffle on the radio throughout this exciting two-day event. We also hope to draw students to our contest with a few big-ticket items, such as iPads or iPod shuffles, which would be presented to the winners of our Investigative Reporting Contest.

What We Need Gift certificates

Food and drinks iPads iPod shuffles Flip cameras

Back page

Investigative Reporting Contest The Quad

me

L w Ho CA LisOyoudr ia?

Cover & email

L CA LisOyowurs?

w Ho

ne

Overview

Turn the Quad/Lawrence St. Plaza into a promotional zone, showcasing the variety of work and opportunities available at Metro Student Media through an Investigative Reporting Contest. The center would bear a 5’x5’x8’ cube wrapped in contest and office promotional materials.

Who

MSU Denver Student Media staff reaching out to Auraria

When

8 a.m.–8 p.m. August 27–28, 2012

Where

What

A contest to interest MSU students in campus events and encourage them to get involved

Why

Contest

The

Student Media is hosting a contest in which students seek the who, what, where and why of a fictional story. Those who seek the answers through our websites, social media avenues, posters and contest booth will be entered to win a prize. That’s where you come in!

Find out:

Seek the

answers AND WIN

What is the story? Where is the missing reporter? Who stole it? Why were the files stolen?

Reporters from Student Media have been working on a big news story. After an exhaustive

Contest answers will be:

month of interviewing and fact finding, they are ready to publish the story. When editors meet for the final review the next morning, they find that Tivoli 313 has been burglarized. The story files have been deleted, and the reporter is nowhere to be found.

On our websites On Facebook On Twitter On posters throughout campus On the Structure (see below)

Submit your answers to MetroStudentMedia.com and enter to win.

Launch

Increase awareness of MSU Denver Student Media and spark campus dialogue

The

Center of the Auraria Campus

AurariaQuestions MetAnswers IQuestionSmellyElevators IQuestionTivoliGhosts IQuestionWaterConsumption

Reporters question everything: why an event occurred, sources in interviews, the veracity of information. Now, it’s MSU Denver students’ turn to ask the questions – about the Auraria Campus. Students can share their questions, whether zany or serious, through our most popular social media avenues: YouTube, Twitter and Facebook.

Display Structure

Inside spread

If more than 50 students ask the same question, Student Media pledges to look for an answer. We will also try our best to answer questions throughout the contest on Twitter and Facebook. We’ll encourage students to use the Twitter hashtag #AurariaQuestions to pose questions. To answer, we’ll use the Twitter hashtag #METanswers.


3d. Best Event Plan/Promotion Investigative Reporting Contest Piece 3: Promotions (internal)

Over 40 bumper sticker sized “teaser” posters were hung throughout the office to create interest.

Posters targeted at each of Student Media’s entities were hung to increase participation at the event.


3d. Best Event Plan/Promotion Investigative Reporting Contest Piece 3 (continued): Promotions (external)

Posters targeted at each of Student Media’s entities were hung to increase participation at the event.

External “teaser” posters had more detail than the internal posters, but still left vague to invoke curiosity.

Special Department Sector 7 of the FBI detained Mars and Parker to find out more about the story.

Authorized Campus Store

Four poster versions, one for each clue, were hung throughout campus. Each building had one clue and directed students to The Quad or website for more detail.


3d. Best Event Plan/Promotion Investigative Reporting Contest Piece 4: Website

Web banners on all pages directed students to the website.

All four clues were hidden in the content websites, including Facebook pages. Clicking on a button would take the viewer to the contest site.

The website, left, explained the contest and brought up an online form to enter.


3d. Best Event Plan/Promotion Investigative Reporting Contest Piece 5: Event

Investigative Reporting Contest Structure The Quad

1.5” PVC Pipe

L CA LisOyowurs?

w Ho

ne

me

L w Ho CA LisOyoudr ia?

8’

5’

5’

The display structure base is made from 1.5 inch PVC pipe held together with 3 way joints. Sandbags weigh down the bottom to add stability.

Sheet explaining the structure

Photos from different vantage points


MIN NES OTA DA ILY

BEST EVENT PLAN/PROMOTION Entry 3d.


SOTA GIVEAWAY We partnered with a local clothing line that was started by an alumnus of the University of Minnesota for our event, the SOTA giveaway. This partnership was a great benefit to both parties, as it boosted both of our social media followings, and gave both of our organizations a unique way to reach new readers and customers, and greatly boost public relations on campus. We chose this clothing line, named SOTA Pride, because of its relevance to both our current readers and our prospective readers as it directly corresponds to their state affiliation.

University of Minnesota community members wearing SOTA Pride shirts.


SOTA GIVEAWAY OVERVIEW Thursday 11.29.12

GOALS •Promote Sota Pride’s Facebook page. •Begin working as a media outlet in cooperation with other organizations. •Reward current readership of The Minnesota Daily. •Provide a relationship building block for prospective newspaper readers. •Generate positive public relations for both brands.

TERMS OF MEDIA TRADE Sota Pride agreed to provide: •180 SOTA Pride shirts to be distributed on Thursday 11.29.12. The Minnesota Daily agreed to provide: •*Social media consulting from Thursday 11.22.12 to Saturday 12.1.12 including: o Writing interactive, engaging Facebook posts. o Directing people to the SOTA Pride Facebook page from MN Daily Promos on the day of the event. o An hour of strategic Facebook brand consulting with Nate Anderson. o Posting pictures of the event onto the SO TA Pride Facebook page. oExecution of the 180 shirt giveaway on Thursday 11.29.12. oThree 3 column X 5 inch (6.3 inch X 5 inch) promotional print advertisements. oOne 6 column X 1 0 inch (10 inch X 10 inch) promotional print advertisement. o1,500 pencil banner ads on mndaily .com on Thursday 11.29.12 to promote SOTA Pride’s four day sale ( 11.29.12-12.2.12). •All artwork for the Facebook posts, print advertisements, and online advertisement was created by our Advertisement Production team.

*This required making Nate Anderson (a MN Daily Marketing Communications Coordinator) a temporary admin for the SOTA Pride Facebook page.


SOTA GIVEAWAY OVERVIEW MINNESOTA DAILY PROMOTION PLAN Monday 11.26.12

3 column X 5 inch (6.3 inch X 5 inch) promotional print advertisement

Tuesday 11.27.12

3 column X 5 inch (6.3 inch X 5 inch) promotional print advertisement

Wednesday 11.28.12

3 column X 5 inch (6.3 inch X 5 inch) promotional print advertisement

Thursday 11.29.12

6 column X 10 inch (10 inch X 10 inch) promotional print advertisement

Facebook post promoting the SOTA Giveaway on MN Daily Promos page

Wednesday 11.28.12 Facebook post on SOTA Prideâ&#x20AC;&#x2122;s Facebook page promoting the SOTA giveaway.


SOTA GIVEAWAY ITINERARY 11.29.12

10:00am

Pick up shirts from Matt Price (owner of SOTA Pride) right off campus

10:30am

Six Minnesota Daily staff members arrive at the East Bank Roundabout

10:45am

Shirts are sorted by size and set up to be given away

11:00am

Giveaway begins

12:05am

The 180th and final shirt is given away

PROCESS FOR SHIRT RECIPIENTS 1.

Arrive at the East Bank Roundabout

2.

Show the advertisement to a Minnesota Daily employee

3.

Receive a Minnesota Daily magnet from that employee

4.

Present that magnet to a Minnesota Daily employee handing out shirts

Facebook post on the MN Daily Promo page on the morning of Thursday 11.29.12.


Advertisement in the Thursday 12.29.12 newspaper that readers had to show to MN Daily employees in order to receive a SOTA Pride shirt.


RESULTS •

Increased SOTA Pride’s Facebook followers by 194.

Successfully provided media services to an external organization. Information from this event will be used by our sales staff to create new revenue-generating options for clients in the future.

Rewarded 180 current and new readers of The Minnesota Daily with a shirt from a locally owned and operated clothing line.

Generated positive brand awareness for both The Minnesota Daily and SOTA Pride.

SOTA Pride has informed us that sales have risen significantly since the giveaway, and that it would be open to doing another giveaway this spring.

SOTA Pride is now a client of The Minnesota Daily.

A SOTA Pride shirt winner shows the newspaper advertisement to a Minnesota Daily employee to receive her Minnesota Daily magnet. This magnet will be shown to the Minnesota Daily staff handing out the SOTA shirts.


MIN N ESOTA DAILY 2221 University Ave. SE Suite 450 Minneapolis, MN 55455 www.mndaily.com


The year  2012  celebrated  the  centennial  of  both  the  Kansas  Jayhawk  and  the   University  Daily  Kansan  publishing  daily  in  either  print  or  online.  To  honor  this   milestone  the  University  Daily  Kansan  scheduled  a  special  section  for  the  Fall  called   The  Retro  section.  Its  content  would  focus  on  interesting  stories  about  the  history  of   Lawrence  and  the  differences  between  1912  and  today.  The  design  stemmed   directly  from  the  special  section’s  name  and  the  publication  was  planned  to  have  a   vintage  look.  We  thought  a  “throwback”  issue  would  be  a  big  hit  amongst  our   readers  because  today  the  old  school  look  is  a  huge  trend.  KU  is  a  university  built  on   tradition  and  therefore  there  is  nothing  the  student  body  loves  more  than  taking  a   look  into  the  university’s  past.     Because  of  the  pride  our  university  has  in  its  historic  traditions  we  wanted  to   make  this  specific  special  section  extra  special.  After  all,  100  years  is  a  big  birthday   for  any  organization.  We  knew  the  success  of  the  Retro  section  was  measured  on   more  than  the  student  body’s  response,  it  needed  to  make  our  clients  happy  too.   They  needed  to  be  involved  in  the  hype  of  The  Kansan’s  publishing  centennial  as   well.  The  Retro  section  would  be  a  great  way  for  historic  businesses  to  brag  and  for   new  businesses  to  get  their  name  out  there,  but  it  could  also  be  a  way  to  give  clients   even  more.  It  could  be  a  way  to  give  them  direct  interaction  with  students,   something  local  businesses  are  always  looking  for.  We  decided  there  would  be  no   better  way  to  please  both  our  clients  and  readers  than  with  a  Retro  Party.    The  party   couldn’t  be  just  another  80’s  or  90’s  party,  the  goal  was  to  create  multiple  decades   and  celebrate  the  tradition  of  The  Kansan  in  a  fun  and  exciting  way.  It  would  be  a   party  that  no  one,  student  or  client,  would  forget.  With  the  Retro  Section  scheduled   to  come  out  November  12  we  had  plenty  of  time  to  plan  an  event  that  would  make  a   splash.  We  needed  a  venue  that  would  easily  showcase  the  multiple  decades  we   wanted  to  feature,  a  venue  with  many  different  rooms.  Each  room  would  have  a   theme  which  would  be  obvious  through  decorations  and  drink  specials  in  these   specific  rooms.     The  venue  we  wanted  was  a  regular  advertiser  in  The  Kansan,  a  club  called   The  Cave.  To  get  The  Cave  to  agree  we  offered  them  matched  advertising  for  the   event.  With  this  bargain  we  came  up  with  a  contract  in  which  The  Cave  agreed  to   spend  $1,410  in  advertisements  as  well  as  promotion  for  the  party  through  its  social   media  that  draws  over  2,575  fans.  The  Cave  also  agreed  to  make  the  event  18  and   older,  have  $2  drink  specials  in  each  of  its  five  rooms  and  provide  a  DJ.  These   stipulations  all  catered  to  the  student  budget  and  age  demographic.  We  planned  the   party  for  Friday,  November  16.     Next  we  wanted  to  get  other  clients  involved.  The  Spectacle,  a  regional  eye   care  clinic  was  already  running  a  Ray  Ban  campaign  in  The  Kansan  and  loved  the   idea  of  interacting  with  students  through  Ray  Ban  glasses  giveaways.  As  Ray  Bans   were  created  in  the  1930’s  we  thought  what  better  way  to  get  the  client  involved   than  to  create  a  “Dirty  30’s  Ray  Ban  room”.  With  this,  Dr.  Lenahan  of  The  Spectacle   agreed  to  spend  $1,260  advertising  for  the  30’s  room  and  promised  to  giveaway  two   pairs  of  Ray  Bans  (valued  at  around  $100  per  pair)  along  with  tee  shirts  and  glow  in   the  dark  sunglasses.  Additionally,  The  Spectacle  heavily  promoted  the  Ray  Ban   giveaway  on  their  Twitter  and  Facebook  pages  to  more  than  700  followers.    


To accompany  the  ‘30s  we  chose  decades  for  the  other  rooms  that  would   resonate  well  with  the  student  body.    There  would  be  a  Rockin’  80’s  room  and  90’s   dance  party  room.  We  wanted  the  main  dance  floor  of  the  venue  to  combine  all  the   decades  with  today,  so  that  students  could  dance  to  music  they  were  familiar  with.   Sponsorships  for  the  two  other  rooms  went  quickly.  The  Legends  apartment   complex  teamed  up  with  Red  Bull  to  sponsor  the  80’s  room.  The  Legends  agreed  to   spend  close  to  $1000  with  The  Kansan  and  give  away  a  prize  package  at  the  party,   while  Red  Bull  contributed  a  disco  ball  and  DJ.  Snap  Back  Photography  agreed  to   sponsor  the  90’s  room  and  agreed  to  purchase  advertising  in  the  Retro  Section  also.   Additionally  they  provided  multiple  photographers  for  the  event.  After  the  event   they  posted  these  photos  on  Facebook  and  tagged  The  Kansan.  We  were  then  able  to   tag  students  who  could  then  tag  their  friends.  This  made  the  party  last  longer  than   just  the  night  and  helped  us  grow  our  social  media  followers.  To  add  to  the  client   advertising  that  promoted  the  party,  The  Kansan  ran  an  intense  in-­‐house  campaign   that  included  multiple  house  ads  promoting  the  party  two  of  which  were  full  pages.     The  standard  daily  paper  publishes  11,000  copies,  but  to  boost  readership  in   the  Retro  section,  and  allow  more  students  to  see  all  the  ads  in  the  Retro  section   promoting  the  party,  we  printed  14,000  copies  and  placed  the  extra  3,000   newspapers  on  the  doorsteps  of  student  apartments  throughout  Lawrence.   Delivering  the  papers  directly  to  student’s  homes  was  an  added  bonus  for  not  only   students,  but  advertisers  as  well  and  allowed  a  broader  audience  to  hear  about  the   party.  Additionally,  we  handed  out  thousands  of  flyers  on  campus  and  in  the  dorms,   and  chalked  the  sidewalk  outside  of  all  lecture  halls.     For  the  digital  side,  The  Spectacle  promoted  the  party  on  Kansan.com  and  we   used  social  media  to  drive  the  party.  Through  an  event  invitation  on  Facebook  we   invited  more  than  1,500  people  to  the  event.  We  also  used  Facebook  to  send  out   regular  updates  and  reminders  to  our  600  followers.  On  Twitter  we  spread  the   message  to  our  1,200  followers  through  creative  tweets  and  pictures  of  our  house   ads.  We  also  re-­‐tweeted  tweets  from  our  followers  and  the  party’s  sponsors.     The  Retro  party  turned  out  to  be  a  great  success  that  left  both  students  and   clients  happy.  Throughout  the  night  the  party  had  553  attendees,  which  is  more   than  The  Cave  brings  in  on  a  typical  Friday  night.    Throughout  the  night  party   attendees  sported  The  Spectacle’s  sunglasses  on  the  dance  floors  and  raved  about   the  DJ  while  enjoying  more  than  their  share  of  $2  drink  specials.  The  Retro  party  is   the  underlying  reason  that  the  section  as  a  whole  was  able  to  succeed.  With  the   advertising  revenue  generated  by  the  Retro  party  The  Kansan  was  able  to  raise  its   revenue  as  a  whole  for  the  month  of  November  by  14%  from  the  previous  year.   Without  the  party  advertisers  would’ve  spent  less,  bringing  revenue  dollars  down   by  thousands.  The  success  also  helped  The  Kansan  bring  in  more  money  than  last   October-­‐December  combined,  even  after  a  challenging  September  in  which  we   finished  at  68%  to  the  previous  year.  Lastly,  the  party  had  an  outstanding  effect  on   the  student  body  where  we  were  able  to  showcase  The  Kansan  brand,  leaving  a  fun   and  exciting  impression  with  more  than  500  people.          


2013-3d  

2013 CNBAM Awards

Read more
Read more
Similar to
Popular now
Just for you