2008-6b

CREATING OPPORTUNITIES As Advertising Manager, I am constantly seeking feedback from the Account Executives for ways to assist in the attainment of their monthly goals and attract new businesses to our paper. Account Executives express their desire to create new theme pages and special sections for certain clients during our monthly meetings together. Once I receive their input, I work to establish a deadline and publication date for the page, and consult with our Production Manager to create a sales sheet that the staff may show to their clients. Below is an image of a health and beauty theme page published in our paper in November. This specialized advertising opportunity attracted four new clients to our publication. During our January mid-month meetings, the idea for a cold weather theme page titled “Baby, It’s Cold Outside” was developed.