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COMPONENT MEDICAL SOCIETY SERVICES INTRODUCES:

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the benefits of being a

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MEDICAL SOCIETY

SUCCESS

PRACTICE

SAN LUIS OBISPO Resources COUNTY MEDICAL ASSOCIATION

Membership

Physicians Bridging Northern Californians to Better Health

SONOMA COUNTY MEDICAL ASSOCIATION Within the overall membership of the California Medical Association, there are groups of like-minded individuals – or “sections” – designed to advocate for the specific needs of their communities.

One of those groups is the Resident/Fellow Section (RFS), which allows residents and fellows the opportunity to experience the unique benefits of CMA membership, while continuing their role as the future of medicine in California.

BENEFITS AVAILABLE TO RSF MEMBERS INCLUDE: Discounted CMA membership

Ability to influence healthcare policy through RFS leadership positions and CMA councils and committees

Access to physician-focused leadership training Access to CMA’s industry leading research and policy expertise, including areas such as Health care Reform and Accountable Care Organizations (ACOs)

Membership-only access to the Center for Economic Services, which provides consultation on how to start a practice, as well as assistance with recouping past due billings (over $2.7 million recouped in 2011)

Membership reaches far beyond our personalized benefits, annual dinners, Office Managers Forums, and complimentary Continuing Medical Education (CME) events.

We are available to help you with everything important about your profession and your practice.

Whatever you, or your staff requires – be it legal information, help with a problematic payor, establishing your practice, or details about your personal member discounts and services.

We’re here to serve you and provide the most unique resources available.

CONTACT INFORMATION:

Heidi Wiliams Executive Director IF YOU HAVE ANY QUESTIONS, OR WOULD LIKE TO KNOW 805.544.3020 3220MORE S Higuera St RFS MEMBERSHIP, PLEASE CONTACT ABOUT San Luis Obispo, CA 93401

MARISTELLA EVANGELISTA, RFS CHAIR AT M.STELLA@GMAIL.COM

Learn first-hand the value of membership today and give us a call at 530.247.0293 or visit us online at www.NVMA.us.

CMA’s Center for Economic Services (CES) is staffed by practice management experts with more than 125 years combined of experience in medical practice operations. Their goal is to empower physician practices by providing resources and guidance to improve the success of your practice. In 2011, CES successfully recouped over $2.7 million from insurance companies on behalf of their physician members. Assistance ranges from coaching and education to direct intervention with payors and regulators.

We can help you when…

• Your claims are not being paid in a timely manner • You’re not being paid according to your contract • Your claims are being denied after obtaining prior authorization or verifying eligibility

MOVING MEDICINE

Contact Information: NVMA Executive Director Deb Schoenthaler 530.247.0293 • debnvma@sbcglobal.net

• You’re having difficulty obtaining fee schedules and/or payment rules • Your claims are being denied for timely filing • You’ve done everything you can to resolve an issue with a payor, including appealing, and have been unsuccessful in getting the issue resolved.

1670 Market Street, Suite 118 Redding, California 96001 (530) 247-0293

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Physicians Caring For The People Of Riverside County For Over 100 Years

My membership in the RCMA and CMA represents my commitment to our profession and my desire to protect myself against the

Visit the new RCMA website www.rcmanet.org

legislative threats we face in Sacramento and Washington DC. Additionally, the

• View the RCMA calendar and register for events online

professional resources they provide to my practice far

• Find a comprehensive list of all member benefits

exceeds the nominal cost of membership.

As a first generation immigrant and physician I am committed to preserving our rich history for the next generation – Won’t you do the same?

- Ava Mahapatra, M.D.

Steven Larson, M.D. RCMA Member 30 Years

• Get help with your reimbursements, contracting, EHR and legal questions • Access practice management tools and information related to hot topics like Medicare, Healthcare Reform and ICD-10 • Discover opportunities to get involved with the RCMA, CMA and the community • Find legislative and advocacy information • Customize your RCMA physician profile for the community

Ava Mahapatra, M.D. RCMA Member 27 Years

www.rcmanet.org • (800) 472-6204

Riverside County Medical Association www.cmanet.org • (800) 786-4262

3993 Jurupa Avenue • Riverside, CA 92506

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Mike Steenburgh

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Executive Director

Henry Gardiner Sherry Roberts

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916.551.2042

Project Coordinator

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Creative Director

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Cell 209.817.2656

916.551.2551

916.551.2053

Program

Providing value to members of the California Medical Association and its component medical societies Providing value members ofmembership the California growth Medicaland Association andof our is considered to be the most effective strategy fortoenhancing the vitality its component medical societies is considered to be the most effective medical organizations. Currently, county medical societies must commit significant resources to fulfilling strategy for enhancing membership growth and the vitality of our medical administrative and organizational obligations that reducecounty their capacity to engage this strategy.

For organizations.

Currently, medical societies mustin commit significant many county medical societies, those obligations canadministrative be virtually all-consuming.

Hoping to overcome resources to fulfilling and organizational obligations that reduce their capacity to engage in this strategy.

For manyfor county medical societies, this impediment, the California Medical Association has developed the Partners Success program obligations can beback-office virtually all-consuming.

Desiringan to administrative overcome this to offer county medical societies athose package of no-cost, services through impediment, the California Medical Association has developed the Partners services agreement. Participation in this program is voluntary and does not change the county medical for Success program to offer county medical societies a package of nosocieties’ organizational structure, cost representation CMA’s governance structure,services or their agreement. relationship back-office in services through an administrative with the CMA. Partners for SuccessParticipation enables counties to devote all of their financial staffing in this program is voluntary and does notand change the county medical societies’ organizational structure, membership representationvalue in CMA’s resources to enhanced outreach and programmatic services to increase and attract governance structure, or their relationship the CMA.they Partners for Success new members, benefitting of the county medical societies, CMA, and thewith physicians serve. enables counties to devote all of their financial and staffing resources to

enhanced and programmatic services to organization– increase membership To fulfill the above stated objective, the CMAoutreach has created a non-profit subsidiary value attract new members, the benefit program of the county Component Medical Society Services – and to administer the Partnerstofor Success withmedical the following societies, CMA, and the physicians they serve. value-added services: To fulfill the above stated objective, the CMA has created a non-profit subsidiary organization– Component Medical Society Services – to administer the Partners for Success program with the following value-added services:

AMS INTEGRATION, DUES PROCESSING AND ACCOUNTING SERVICES Providing a stable and robust membership database platform continues to be a focus of CMA. With the addition of CMS Services, enhanced training and technical support services can be provided to help counties fully leverage the potential of an electronic association management system.

CLEAR VANTAGE (CV) DATABASE INTEGRATION, TRAINING AND SUPPORT A leader in the field of association data management systems, Euclid’s Clear Vantage Association Management System provides the necessary breadth and capacity for all our county and state-wide membership database needs.

CV will see several new enhancements in 2012 with the introduction of CV Elements, a web-based portal to CV which will allow administrative users (counties and CMA) easy access via any online browser. Secondly, we will introduce CV Mobile Team - a mobile-friendly web portal for accessing CV in the field on your Droid, iPhone or other Internet-capable handheld device. >>

Providing timely, accurate and meaningful membership data and the sharing of county best practices is a foundational component of CMS Services and the Partners for Success program.

Creative marketing resources and collateral are essential to the development of our brand awareness and overall image.

Professional design services are now available to all of our CMSs regardless of their marketing budget or size. This includes the development, design and production of direct mail campaigns, presentation quality flyers, postcards and brochures, and guidance with your annual directory or other unique project.

MEMBERSHIP REPORTS Providing each CMS with timely membership reports designed to support membership recruitment and retention efforts and the development of campaigns.

DATA MINING CMS Services is committed to providing more sophisticated and specific physician data analysis by county, mode of practice, specialty and other significant markers.

CMS / CMA DUES PROCESSING & DEPOSITING SERVICES Led by CMA’s qualified finance department and with the insight and oversight of several CMS executives, these administrative services are designed to significantly reduce annual CMS administrative costs. CMS Services will be piloting this cost-saving program with several volunteering county societies for the 2013 dues cycle. Participating CMSs must commit by April 15, 2012, already be on Clear Vantage, and operate on a calendar dues cycle.

QUARTERLY E- NEWSLETTER

Special Note: The CMA $20-per-member commission will continue for all counties for the purpose of membership recruitment and retention.

One location to find the correct letter, talking points, presentation material, program policy, etc.

Savings to CMS: Potential savings will vary by CMS based upon average number of dues mailings per member, printing and postage costs, and administrative staff time savings.

Cost to CMS: The only related costs that each CMS will bear are the actual credit card processing fees associated with CMS dues portion on invoices submitted with this form of payment.

CMS PROFESSIONAL BENEFITS & HR SERVICES CMS Services is currently exploring a wide variety of professional benefits for the shared use of participating CMSs. Potential services may include professional organizational memberships, professional HR consultative services and shared-cost legal services.

Savings to CMS: Potential savings will differ by CMS based upon a number of factors.

QUICKBOOKS ACCOUNTING AND AUDITING SERVICES As another way to reduce significant administrative staffing costs; CMS Services is equipped to provide basic bookkeeping services to those counties in need. Participating CMSs must have a total annualized budget below $500,000 and operating on a QuickBooks platform. Services will be provided by CMA’s team of professional staff accountants and overseen by a CPA. Savings to CMS: Compared to employing dedicated part-time and full-time staff members to serve in this role or the option of outsourcing to a CPA firm, significant savings are attainable.

Cost to CMS: Monthly fees for this accounting service are negotiated based upon criteria of overall size of annual budget, number of check/deposit transactions, complexity of chart of accounts and other factors.

Designed to share CMS best practices and recently discovered resources from other association management sources and organizations.

ONLINE REPOSITORY

Savings to CMS: It is the goal of CMS Services that these requested reports and services will provide significant administrative staff time savings.

Cost to CMS: None.

Website Development

CMS WEBSITE DEVELOPMENT SOLUTIONS CMS Services has partnered with MAYACO Marketing & Internet to provide the latest in seamless connectivity and fresh design platforms that meet the demanding technology resources we require and yet, provide your staff with simple editing functionality as well to keep your content up-to-date.

Multiple design platforms are available, priced on three tier levels at $3,950 for Tier 1, $6,950 for Tier 2 and $9,950 for a Tier level 3 website.

All three tiers feature seamless integration to our ClearVantage Database for up-to-the-minute searches in your Physician Locator.

Additional CV integration is available for easy-to-navigate new member application and renewal processes, connectivity to your events module, and personalized member sign-in capability for access to confidential or member-specific only content on Tiers 2 and 3. All sites include complimentary creative design direction provided by CMS Services which can be incorporated into new marketing material if you desire. For once, all of your marketing efforts will support each other in appearance and messaging.

TIER 1

Success

Cost to CMS: CMA has budgeted for each CMS to convert to Clear Vantage and depending upon the complexity of its operation, there is normally no cost to the CMS for this one-time conversion.

MARKETING COLLATERAL, PUBLICATIONS, AND ONLINE SERVICES

TIER 2

Partners for

Savings to CMS: CMA covers all of the annual licensing and maintenance fees related to Clear Vantage, therefore each CMS will experience varying degrees of savings due to the elimination of their previous AMS software fees and support costs. Additionally, most CMSs experience significant administrative staff time savings from the integrated dues processing and transmittal capabilities of CV.

SHARED MEMBERSHIP ANALYTICS AND BEST PRACTICES

QUARTERLY CMS/CMA PHYSICIAN MAGAZINE (UNDER CONSIDERATION FOR LATE 2012)

EXECUTIVE MANAGEMENT SUPPORT AND ASSISTANCE Ongoing training and education is critical to the success of our CMS leaders and Partners for Success is committed to providing ongoing support in several significant areas.

INTERIM MANAGEMENT FOR CMSS Counties facing challenging scenarios without executive leadership may choose to engage CMS Services for interim management and guidance until the ideal solution presents itself.

STRATEGIC PLANNING AND ANNUAL BUDGETING ASSISTANCE Development of annual marketing, membership, communication and budgetary plans are crucial to the success of professional association organizations. No cost assistance in these areas are provided by CMS Services staff, professional consultants and participating CMS executives.

CMS / CMA MEMBERSHIP SUMMIT Our recently reengineered Membership Summit will be expanded in 2012 to showcase the exciting debut of our membership recruitment collateral and campaign being jointly developed by the MEC Membership Workgroup and CMS Services.

Cost to CMS: Fees for interim management, strategic and marketing planning are complimentary.

CMS Services is eager to partner with CMSs throughout the state and develop a quarterly Physician Magazine designed to reach your current and prospective membership with current and relevant content and resources. Developed at no-cost to participating counties, this marketing tool may be exactly what you need to share your membership message.

PROFESSIONALLY PRODUCED EDITORIAL CONTENT With the recent addition of several content developers to our CMA Communications Team, we are now able to provide you relevant and timely editorial content for your own publications, websites and marketing collateral. We will even consider specific requests or writing assignments.

MARKETING COLLATERAL, BRAND BUILDING PROJECTS, DIRECT MAIL CAMPAIGNS, ETC. Our professional staff of graphic designers, writers and marketing professionals can assist you with your next project and at no cost.

Savings to CMS: The benefit of utilizing our marketing and graphic design services is two-fold: tremendous savings of your staff time and an improved level of professionalism at a fraction of the cost of outsourcing. In fact, the only thing you pay for is the printing!

Cost to CMS: You only pay for the printing costs and we can even save you money there with our bulk buying discounts and capacity sourcing approach. For larger projects, unique to each CMS, such as a multiple page publication or annual report, we are happy to provide you a competitive graphic design quote.

TIER 2

Attaining state-wide data integration is a paramount element of maximizing our CV system and therefore ongoing CMS staff training is being developed as a key component to Partners for Success and support for our growing CMS led CV Users Group will continue and be expanded upon with the addition of dedicated Euclid trained staff and resources.