WE LIVE AND BREATHE OUTER WEAR -
RESET BRAND GUIDE
what we do
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INDEX
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pages
what we do
4-5
WHAT WE OFFER
6-11
RESET personality
12-13
photography style
14-15
communicationS
22-23
Logo
24-25
TONE OF VOICE
32-33
COLOURS
34-35
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WHAT WE DO
PHOTO: SUMMER COLLECTION : NEW YORK
RESET IS A SOPHISTICATED OUTERWEAR BRAND THAT PROVIDES A SOPHISTICATED JACKET COLLECTION FOR CUSTOMERS LOOKING FOR FASHION OF TODAY.
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what we WHAT WE doOFFER - SINCE 1957 -
WHAT WE OFFER WE HAVE CREATED A BALANCED OUTERWEAR JACKET COLLECTION FOR MEN, WOMEN AND KIDS WHICH PROVIDES A WIDE CHOICE IN STYLE AND SIZE. OUR CUSTOMER INSIGHT OUR CUSTOMERS ARE FASHION-AWARE, LEADING AN ACTIVE AND MODERN LIFE. A CERTAIN SOPHISTICATION WHICH IS REFLECTED IN THEIR STYLE CHOICE. HOW WE PROVIDE SATISFACTION RESET PROVIDES THE RIGHT JACKET AND STYLE FOR THE ANY OUTDOOR OCCASION. OUR JACKETS OFFER THE PERFECT BALANCE BETWEEN COMFORT, SOPHISTICATION AND WEARABLE CONTEMPORARY FASHION. WHAT MAKES US BETTER WE LIVE AND BREATHE OUTERWEAR. OUR BRAND VALUES ARE MODERN, FORWARD LOOKING, WE BELIEVE IN FASHION AND FREEDOM IT BRINGS. OUR COLLECTION IS ACCESSIBLE , OFFERING SOMETHING FOR EVERYONE, WHICH TO US IS MORE IMPORTANT TO US THAN THE TECHNOLOGY OR HERITAGE THAT OUR COMPETITORS RELY ON.
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RESET FOR WOMEN FASHIONABLE, CONTEMPORARY, WEARABLE
RESET FOR MEN MODERN, SOPHISTICATED, TIMELESS
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AND KIDS KIDS ARE SPECIAL TO US, A NEW PART OF RESET THAT OFFERS NEW INSIGHTS AND NEW OPPORTUNITIES. RESET BRAND GUIDE
WHAT WE DO RESET IS A SOPHISTICATED OUTERWEAR BRAND THAT PROVIDES A SOPHISTICATED JACKET COLLECTION FOR CUSTOMERS LOOKING FOR FASHION OF TODAY. WHAT WE OFFER WE HAVE CREATED A BALANCED OUTERWEAR JACKET COLLECTION FOR MEN, WOMEN AND KIDS WHICH PROVIDES A WIDE CHOICE IN STYLE AND SIZE. OUR CUSTOMER INSIGHT OUR CUSTOMERS ARE FASHION-AWARE, LEADING AN ACTIVE AND MODERN LIFE. A CERTAIN SOPHISTICATION WHICH IS REFLECTED IN THEIR STYLE CHOICE.
RESET PERSONALITY HOW WE PROVIDE SATISFACTION
RESET PROVIDES THE RIGHT JACKET AND STYLE FOR THE ANY OUTDOOR OCCASION. OUR JACKETS OFFER THE PERFECT BALANCE BETWEEN COMFORT, SOPHISTICATION AND WEARABLE CONTEMPORARY FASHION. WHAT MAKES US BETTER
WE LIVE AND BREATHE OUTERWEAR. OUR BRAND VALUES ARE MODERN, FORWARD LOOKING, WE BELIEVE IN FASHION AND FREEDOM IT BRINGS. OUR COLLECTION IS ACCESSIBLE , OFFERINGSOMETHING FOR EVERYONE, WHICH TO US IS MORE IMPORTANT TO US THAN THE TECHNOLOGY OR HERITAGE THAT OUR COMPETITORS RELY ON.
WHAT WE DO
THE RESET PERSONALITY IS BASED ON 3 KEY VALUES THAT NEED TO BREATHE WITHIN THE BRAND. THESE WORDS ARE NOT YOUR PAY OFF, OR TAGLINE, BUT USED INTERNALLY TO DESCRIBE THE BRAND DNA.
CONTEMPORARY THIS DESCRIBES THE COLLECTION AND THAT IT IS FASHION-AWARE LIKE YOUR CUSTOMERS. YOU DO NOT PLAY ON HERITAGE OR THE NOSTALGIA OF A PLACE, BUT ARE ALWAYS MOVING FORWARD THE WAY THAT FASHION NEVER STOPS.
SOPHISTICATED THIS DESCRIBES RESETS APPROACH TO EVERYTHING IT DOES, FROM THE COLLECTION TO THE WEBSITE. SOPHISTICATION MEANS INTELLIGENT SOLUTIONS TO PRAGMATIC PROBLEMS SOLVED WITH STYLE AND DEDICATION BY THE BRAND TEAM.
ACCESSIBLE THIS DESCRIBES THE WIDTH OFFERED AND COLLECTION STYLE, THE BROAD APPEAL WE CREATE WITH OUR BRAND IMAGE.
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RESET PHOTOGRAPHY STYLE
RESET PHOTOGRAPHY STYLE RESETS PHOTOGRAPHY STYLE IS ALL ABOUT CREATING A SOPHISTICATED AND ALLURING LIFESTYLE IN WHICH THE COLLECTION AND INDIVIDUAL ITEMS ARE PHOTOGRAPHED. THE GREAT OUTDOORS WHETHER SUMMER OR WINTER, WE BELIEVE THAT CONTEMPORARY AND MODERN OUTDOOR LOCATIONS SUITs THE RESET LOOK. WHETHER IN NEW YORK OR ON A BEACH, RESET works best IN AN OUTDOOR SETTING. WHAT WE SHOOT WHEN SHOOTING RESET WE MAKE SURE AND CREATE A BALANCED SHOOT showing the best of THE WOMENS AND MENS COLLECTIONs. ITS IMPORTANT TO SHOOT A MIX OF THE BEST SELLERS AND THE SEASONS FASHION ITEMS OF THE COLLECTION. [ON THE FOLLOWING PAGES ARE SOME EXAMPLES OF SHOOTS FOR SUMMER AND WINTER collection.]
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MEN WINTER
WINTER COLLECTION : CAPE TOWN
MEN SUMMER
SUMMER COLLECTION : NEW YORK
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WOMEN WINTER
WINTER COLLECTION : CAPE TOWN
WOMEN SUMMER
SUMMER COLLECTION : NEW YORK
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KIDS WINTER
WINTER COLLECTION : CAPE TOWN
KIDS SUMMER
SUMMER COLLECTION : amsterdam
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what we do COMMUNICATIONS
COMMUNICATIONS WHEN THE OPPORTUNITY ARISES TO ADVERTISE RESET WE HAVE A FEW RULES THAT WE APPLY TO OUR LAYOUTS. THESE RULES ARE NECESSARY TO MAKE SURE THAT EVERYTHING RESET COMMUNICATES IS CONSISTENT. RULE 1 THE RESET LOGO ONLY WHEN USING THE RESET LOGO ONLY IT WORKS TO USE IT AS BIG AS POSSIBLE WITHIN THE PRINTED AREA. RULE 2 THE MANDATORY WEB ADDRESS IN EVERY PRINT MEDIA OUTING ALWAYS COMMUNICATE THE WEBSITE ADDRESS WWW.RESET.EU RULE 3 THE SUPPLEMENTARY FONT THE FONT USED IN THE COMMUNICATIONS IS GOTHAM LIGHT. GOTHAM LIGHT IS USED FOR ALL MAIN COMMUNICATIONS GOTHAM BOLD IS USED FOR TITLES - ONLY WHEN NECESSARY. USE CAPITAL LETTERS ONLY! RULE 4 TEXT DESIGN TO KEEP THE STYLE CONTEMPORARY, MAKE SURE THAT ALL TEXTS ARE RANGED LEFT AND THE LINE SPACING IS KEPT CLOSE TO EACH OTHER. FOR EXAMPLES SEE THE BROCHURE DESIGN ON THE NEXT PAGES.
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THE whatLOGO we do
THE LOGO THE RESET LOGO NEEDS NO INTRODUCTION. RECENTY REDESIGNED SO THAT IT’S BETTER READABLE, CLEANER, SHARPER ON THE EDGES AND MORE CONTEMPORARY THE RESET LOGO HAS A FEW RULES THAT SHOULD BE ADHERED TO. RULE 1 THE RESET LOGO SHOULD ALWAYS BE USED STAND ALONE AND WITHOUT ANY OTHER IMAGERY OR OTHER MESSAGES TOO CLOSE TO IT.
OUTERWEAR OUTERWEAR IS AN IMPORTANT WORD FOR RESET AS IT DEFINES EXACTLY WHAT RESET OFFERS AS A CLOTHING BRAND. USE OUTERWEAR AT YOUR DISCRETION, BUT NEVER BIGGER THAN THE WIDTH OF THE FIRST 2 LETTERS.
OUTERWEAR THE WIDTH OF THE FIRST 2 LETTERS
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what we do WWW.RESET.EU
LOGO ONLY USE THE FULL WIDTH OF THE PRINTED AREA TO COMMUNICATE THE BRAND LOGO.
COLLECTION 2009 WWW.RESET.EU
LOGO AND TEXT WHEN USING TEXT, IT IS IMPORTANT TO USE THE LOGO SMALLER AND THE TEXT BIGGER TO CREATE THE A SOPHISTICATED IMPRESSION
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BROCHURE FRONT COVER
BROCHURE BACK COVER
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BROCHURE WOMENS COLLECTION SPREAD
BROCHURE WOMENS COLLECTION SPREAD
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TONE OF VOICE what we do
TONE OF VOICE WITH RESET WE LIKE TO SAY LESS THAN MORE, SO WE KEEP OUR WORDS EASY TO UNDERSTAND. WORDS LIKE ESTABLISHED IN 1957 ARE IMPORTANT TO US. WORDS LIKE OUTERWEAR MAKES SURE THAT EVERYONE KNOWS WHICH FASHION SEGMENT WE ARE IN AND WHAT ITEMS WE SELL. WE LIVE AND BREATHE OUTERWEAR EXPLAINS OUR DRIVE TO CREATE CONTEMPORARY, SOPHISTICATED CLOTHING AT OUTSTANDING VALUE.
WE LIVE AND BREATHE OUTERWEAR
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COLOURS
RESET COLOURS METALLIC 8402
RESET COLOURS ARE ALWAYS SUBDUED SO THAT THEY NEVER COMPETE WITH THE COLLECTION OR ITS COLOURING. FOR RESET WE USE VARIATIONS ON THE COOL GREY COLOURS. WE HAVE ADDED A METALLIC 8402 AS AN ACCENT COLOUR.
COOL GRAY 11
BRINGING A STRONGER CLARITY TO RESET THIS COLOUR RANGE IS USED IN ALL MEDIA AND COMMUNICATIONS IN BACKGROUNDS AND TEXTS. THIS RANGE HAS BEEN CHOSEN TO BRING A SUBDUED, SOPHISTICATED AND COOL-NATURAL FEEL TO EVERYTHING SURROUNDING THE COLLECTION. IN THEIR APPLICATION, WE WANT TO RESPECT THE MATERIALS IN WHICH THE COLOUR RANGE IS APPLIED MAKING SURE THAT THE COOL FEELING AND TACTILITY APPLIED TO THE MATERIALS IS KEPT TONED DOWN.
COOL GRAY 9
COOL GRAY 6
COOL GRAY 3
COOL GRAY 1
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what we do
WE LIVE AND BREATHE OUTERWEAR
RESET BRAND GUIDE
what we do